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johnyxperts · 4 years

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How readability of content impact SEO

As a substance maker, you realize how to make an article and incorporate significant perspectives, for example, best-fitted watchwords and information driven experiences. Notwithstanding, before presenting the article you have to check its comprehensibility, something many substance groups ignore.

In the event that you need your composed article to rank higher on the web index results pages (SERPs), you should pay attention to your article's comprehensibility.

Two normal inquiries with respect to intelligibility:

How does clarity influence my site improvement (SEO) score?

Do web indexes have extraordinary highlights to check the substance clarity?

So the brisk answers are, indeed, coherence influences your SEO and, no, web indexes don't have extraordinary highlights to check intelligibility. Intelligibility is viewed as a backhanded positioning variable however that doesn't mean it doesn't make a difference. This article examines what coherence is, the means by which it influences SEO and why it makes a difference.

I don't get Readability's meaning?

Lucidness alludes to how simple the substance is to peruse and comprehend. Great lucidness implies your substance is simpler and more clear to comprehend for the bigger crowd section. Zeroing in on your substance's meaningfulness assists with focusing on guests who appreciate web based perusing. In addition, by creating content that is anything but difficult to devour the peruser is quickly drawn in and they will invest more energy in your page.

For what reason Does Readability Matter?

Here are a couple of reasons why comprehensibility ought to be organized while making new substance and in your substance advertising system:

Your Content Effectiveness Depends On It:

Content that is hard to peruse and loaded with tedious sentences isn't ideal for web crawlers. At the point when guests battle to comprehend your substance, they disregard it and attempt to search out substance they can rapidly get a grip on. In this way, intelligibility assists with improving the viability of your substance.

Comprehend Readers' Reading Age:

When composing new and exceptional substance ensure you have a foreordained thought of who your crowd is and the perusing age you're attempting to coordinate. Curiously, the normal perusing age is lower than your desire. Both Grammarly and the Hemingway App give you a thought of the perusing age of your substance – both of these editors are well worth utilizing to guarantee your substance is excellent, exceptional and consumable. Excessively confused language will divert and regularly, separate your client regardless of what their perusing age was.

On the off chance that your substance keeps up a meaningfulness score of evaluation eight or lower you can have confidence in any event 85 percent of general society can understand it. That number will increment if the substance intelligibility is improved to review five. Most specialists urge online scholars to deliver content with a lucidness level old enough nine. By not tending to the intelligibility of your substance you could be viewed as victimizing your perusers and their capacity to learn.

Improve Website Accessibility:

A large portion of the web crawler calculations track the conduct of site guests and connecting with content is a site component that saves guests on your website for more. This imparts positive signs to the internet searcher, demonstrating your site is viewed as an excellent webpage with great data. Duplicate that is profoundly specialized, tangled, or verbose makes your site non-available for guests.

While considering your substance's comprehensibility make certain to pay special mind to long sentences and hack them up for simpler perusing. Likewise, attempt to utilize dynamic voice as opposed to inactive voice.

Comprehend Your Online Reader

Any energetic peruser will disclose to you their method of engrossing data and working through content contrasts between perusing on the web and disconnected. Studies show, huge numbers of your site guests simply examine the site page and just read around 18 percent of the content. This is generally in light of the fact that online perusers are looking for explicit data. So if the sentences are excessively long and excessively longwinded, your guest will get anxious and liable to bob from your site to move to the following site.

Key Takeaways to Producing Easy-To-Read Content:

Less utilization of complex materials

Basic language

Direct data

Decreased language or slang phrases

How Does Readability Affect SEO?

Improving the meaningfulness of your substance will improve your SEO. Comprehensibility guarantees your site profits by the accompanying:

Expanded stay time

Decreased leave rate

Decreased bob rate

Expanded offers

Expanded change rate

At the point when you improve your substance meaningfulness, you improve your client's conduct on your site. Online perusers don't have the tolerance to work through long and complex substance. They read to get the data and they need it in the quickest and most straightforward manner conceivable.

On the off chance that your substance's initial barely any sentences are difficult to peruse or utilize entangled language, no one will understand it. Ensure the data you need to share is open, basic and succinct.

Improved abide time and a decreased skip rate mean Google will rate your site as important and valuable and remember it for the SERPs for key terms related with your substance. This outcomes in a superior positioning of your site and is an incredible lift for your general SEO technique.

Coherence Improves User Experience (UX):

Your site duplicate ought to be made in light of your crowds' inclinations. In your substance, they should have the option to discover the data they need, straightforward arrangements and the responses to the inquiries they looked. Your substance must be upgraded with watchwords, logical substance and guided for client aim for it to work in arrangement with your SEO practice. In the event that you are meeting these prerequisites with your substance you'll discover your clients will have a consistent involvement in your site.

Help Your Content Rise to the Top of Page One on the SERPs:

Google can rapidly perceive quality substance. Actually, the most recent calculation refreshes permit the internet searcher to recognize equivalent words and anticipate what the crowd needs to peruse. From the inquiry question, the internet searcher can cause an informed estimate about the hunt aim and afterward to convey content identified with that inquiry. At the point when your substance coordinates that search purpose Google will support your substance and it will rank higher on the SERPs.

Increment Voice Searchability:

Voice search is developing in ubiquity and Google, just as other web crawlers, present outcomes built in a voice-like-way. In the event that your substance contains long sentence, robust passages and troublesome words, envision how it sounds in voice search. Plain language content has a superior possibility of being recited for all to hear by Google for voice search purposes.

Straightforward Tips to Make Your Content Easy to Read

Recall toning it down would be ideal. Keep your substance succinct and intriguing and incorporate the most significant data.

Keep the sentences shorter. Studies show that the normal sentence length is 14 words and longer sentences withdraw the peruser.

Organizing is significant. An article that looks text-weighty is off-putting to most clients. Try not to be hesitant to begin another passage. It's in every case better to have more passages as it makes it simpler for your peruser to filter the piece to discover pertinence and answers.

Compose an incredible heading and incorporate subheads. Ordered substance permits the peruser to pick the particular substance they need to peruse and it improves the general understanding experience while boosting SEO rankings.

Text dimension and style is critical to improve coherence. Little and complex text style subjects make your substance hard to peruse. Ideal textual style type for clarity is Arial or Verdana. Keep the text dimension at 12 focuses on the off chance that you use Arial and for Verdana keep it 10 focuses.

Abstain from utilizing aloof voice. It makes your substance far off and less understood and can make your substance unnecessarily long which isn't ideal for clarity.

Use list items or requested records to feature key takeaways in your article. This abbreviates your sentences, coordinates the focal point of your piece and offers fast clearness to the peruser. The vast majority recall featured words more than the remainder of the content they've perused.

Pictures have a significant influence in improving lucidness. Remembering important and quality pictures for your article assists with keeping your perusers locked in. It breaks the dreariness of the content and assists with advancing your substance for on-page SEO.

It is anything but a simple employment to upgrade your substance for meaningfulness yet it's advantageous as it hugy affects your SEO rankings. Ensure you completely comprehend the comprehensibility idea to improve your scores just as your rankings on SERPs.

Lot of SEO companies Dubai are providing solutions to improve the SEO quality of the website. Pentagon is one of the leading SEO Dubai providing the seo packages to help the organization in getting business groethy exponentially.

#seo dubai #seo company #seocompaniesdubai

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haloloading204 · 3 years

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Hemingwaymr. Becker's Classroom

Here you'll find videos, pictures, links to materials and events taking place in Mr. Becker's Science class at Oil City Middle School. Becker's Healthcare accepts proposals for speakers and presentations at our annual events throughout the year. We begin accepting proposals approximately 11 months before the event date. Becker's Classroom! This is where you'll come to find information that you need about the class, events that happen in Grades 7-12, and see evidence of what we have done! Click above, in the header, on your class for information!

Hemingwaymr. Becker's Classroom Activities

Hemingwaymr. Becker's Classroom Supplies

Hemingwaymr. Becker's Classrooms

Hemingwaymr. Becker's Classroom Rules

Teaching The Complete Short Stories of Ernest Hemingway

The Complete Short Stories of Ernest Hemingway lesson plan contains a variety of teaching materials that cater to all learning styles. Inside you'll find 30 Daily Lessons, 20 Fun Activities, 180 Multiple Choice Questions, 60 Short Essay Questions, 20 Essay Questions, Quizzes/Homework Assignments, Tests, and more. The lessons and activities will help students gain an intimate understanding of the text, while the tests and quizzes will help you evaluate how well the students have grasped the material. View a free sample

Target Grade: 7th-12th (Middle School and High School)

Length of Lesson Plan: Approximately 131 pages. Page count is estimated at 300 words per page. Length will vary depending on format viewed.

Browse The Complete Short Stories of Ernest Hemingway Lesson Plan:

Full Lesson Plan Overview

Completely Customizable!

The Complete Short Stories of Ernest Hemingway lesson plan is downloadable in PDF and Word. The Word file is viewable with any PC or Mac and can be further adjusted if you want to mix questions around and/or add your own headers for things like 'Name,' 'Period,' and 'Date.' The Word file offers unlimited customizing options so that you can teach in the most efficient manner possible. Once you download the file, it is yours to keep and print for your classroom. View a FREE sample

Lesson Plan Calendars

The Lesson Plan Calendars provide daily suggestions about what to teach. They include detailed descriptions of when to assign reading, homework, in-class work, fun activities, quizzes, tests and more. Use the entire The Complete Short Stories of Ernest Hemingway calendar, or supplement it with your own curriculum ideas. Calendars cover one, two, four, and eight week units. Determine how long your The Complete Short Stories of Ernest Hemingway unit will be, then use one of the calendars provided to plan out your entire lesson.

Chapter Abstracts

Chapter abstracts are short descriptions of events that occur in each chapter of The Complete Short Stories of Ernest Hemingway. They highlight major plot events and detail the important relationships and characteristics of important characters. The Chapter Abstracts can be used to review what the students have read, or to prepare the students for what they will read. Hand the abstracts out in class as a study guide, or use them as a 'key' for a class discussion. They are relatively brief, but can serve to be an excellent refresher of The Complete Short Stories of Ernest Hemingway for either a student or teacher.

Character and Object Descriptions

Character and Object Descriptions provide descriptions of the significant characters as well as objects and places in The Complete Short Stories of Ernest Hemingway. These can be printed out and used as an individual study guide for students, a 'key' for leading a class discussion, a summary review prior to exams, or a refresher for an educator. The character and object descriptions are also used in some of the quizzes and tests in this lesson plan. The longest descriptions run about 200 words. They become shorter as the importance of the character or object declines.

Daily Lessons

This section of the lesson plan contains 30 Daily Lessons. Daily Lessons each have a specific objective and offer at least three (often more) ways to teach that objective. Lessons include classroom discussions, group and partner activities, in-class handouts, individual writing assignments, at least one homework assignment, class participation exercises and other ways to teach students about The Complete Short Stories of Ernest Hemingway in a classroom setting. You can combine daily lessons or use the ideas within them to create your own unique curriculum. They vary greatly from day to day and offer an array of creative ideas that provide many options for an educator.

Fun Classroom Activities

Fun Classroom Activities differ from Daily Lessons because they make 'fun' a priority. The 20 enjoyable, interactive classroom activities that are included will help students understand The Complete Short Stories of Ernest Hemingway in fun and entertaining ways. Fun Classroom Activities include group projects, games, critical thinking activities, brainstorming sessions, writing poems, drawing or sketching, and countless other creative exercises. Many of the activities encourage students to interact with each other, be creative and think 'outside of the box,' and ultimately grasp key concepts from the text by 'doing' rather than simply studying. Fun activities are a great way to keep students interested and engaged while still providing a deeper understanding of The Complete Short Stories of Ernest Hemingway and its themes.

Essay Questions/Writing Assignments

These 20 Essay Questions/Writing Assignments can be used as essay questions on a test, or as stand-alone essay topics for a take-home or in-class writing assignment on The Complete Short Stories of Ernest Hemingway. Students should have a full understanding of the unit material in order to answer these questions. They often include multiple parts of the work and ask for a thorough analysis of the overall text. They nearly always require a substantial response. Essay responses are typically expected to be one (or more) page(s) and consist of multiple paragraphs, although it is possible to write answers more briefly. These essays are designed to challenge a student's understanding of the broad points in a work, interactions among the characters, and main points and themes of the text. But, they also cover many of the other issues specific to the work and to the world today.

Hemingwaymr. Becker's Classroom Activities

Short Essay Questions

The 60 Short Essay Questions listed in this section require a one to two sentence answer. They ask students to demonstrate a deeper understanding of The Complete Short Stories of Ernest Hemingway by describing what they've read, rather than just recalling it. The short essay questions evaluate not only whether students have read the material, but also how well they understand and can apply it. They require more thought than multiple choice questions, but are shorter than the essay questions.

Multiple Choice Questions

The 180 Multiple Choice Questions in this lesson plan will test a student's recall and understanding of The Complete Short Stories of Ernest Hemingway. Use these questions for quizzes, homework assignments or tests. The questions are broken out into sections, so they focus on specific chapters within The Complete Short Stories of Ernest Hemingway. This allows you to test and review the book as you proceed through the unit. Typically, there are 5-15 questions per chapter, act or section.

Evaluation Forms

Hemingwaymr. Becker's Classroom Supplies

Use the Oral Reading Evaluation Form when students are reading aloud in class. Pass the forms out before you assign reading, so students will know what to expect. You can use the forms to provide general feedback on audibility, pronunciation, articulation, expression and rate of speech. You can use this form to grade students, or simply comment on their progress.

Use the Writing Evaluation Form when you're grading student essays. This will help you establish uniform criteria for grading essays even though students may be writing about different aspects of the material. By following this form you will be able to evaluate the thesis, organization, supporting arguments, paragraph transitions, grammar, spelling, punctuation, etc. of each student's essay.

Quizzes/Homework Assignments

The Quizzes/Homework Assignments are worksheets that can be used in a variety of ways. They pull questions from the multiple choice and short essay sections, the character and object descriptions, and the chapter abstracts to create worksheets that can be used for pop quizzes, in-class assignments and homework. Periodic homework assignments and quizzes are a great way to encourage students to stay on top of their assigned reading. They can also help you determine which concepts and ideas your class grasps and which they need more guidance on. By pulling from the different sections of the lesson plan, quizzes and homework assignments offer a comprehensive review of The Complete Short Stories of Ernest Hemingway in manageable increments that are less substantial than a full blown test.

Hemingwaymr. Becker's Classrooms

Tests

Use the Test Summary page to determine which pre-made test is most relevant to your students' learning styles. This lesson plan provides both full unit tests and mid-unit tests. You can choose from several tests that include differing combinations of multiple choice questions, short answer questions, short essay questions, full essay questions, character and object matching, etc. Some of the tests are designed to be more difficult than others. Some have essay questions, while others are limited to short-response questions, like multiple choice, matching and short answer questions. If you don't find the combination of questions that best suits your class, you can also create your own test on The Complete Short Stories of Ernest Hemingway.

Hemingwaymr. Becker's Classroom Rules

Create Your Own Quiz or Test

You have the option to Create Your Own Quiz or Test. If you want to integrate questions you've developed for your curriculum with the questions in this lesson plan, or you simply want to create a unique test or quiz from the questions this lesson plan offers, it's easy to do. Cut and paste the information from the Create Your Own Quiz or Test page into a Word document to get started. Scroll through the sections of the lesson plan that most interest you and cut and paste the exact questions you want to use into your new, personalized The Complete Short Stories of Ernest Hemingway lesson plan.

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thesculpere321 · 3 years

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19 Things You Must Know Before Buying Shoes Online

Buying shoes online can be downright tricky. In fact, many online shoppers have an array of disappointing accounts and experiences. Buying shoes for babies and toddlers online, gave me the most trouble. In several instances, I got the fit totally wrong. When the fit was right, I was not happy with the design quality and shoe material therein. Negative online shoe experiences are not uncommon. I have found that the best way to buy the perfect shoes online is to do some due diligence. With proper homework, you can avoid common pitfalls and buy the right pair. To get you started, I have compiled 20 must-know guides and tips. These pointers for buying shoes online highlight the most important considerations - before you cart your favorite pair.

1. Brand-memory rarely disappoints

Consider the best shoes in your collection right now and analyze them a bit. You will discover that there is a brand or brands that really deliver every time. From high quality material to impressive style and design, you most likely have a shoe brand that fits the bill. To this end, use brand-memory to determine your next online buy. There are so many new shoe brands entering the market; however, you have to be careful before trusting them. The best shoe brand is one that gives you the right variety, quality, style and price. Therefore, if you have been disappointed by a shoe brand before, there is no need to take chances. Go for brands that you can fully trust.

2. Beware of the cheap-shoe syndrome

A huge chunk of online shoe shoppers suffer from the cheap-shoe syndrome. This chronic condition manifests whenever you see a pair of shoes on offer at a greatly discounted price. Just because it is cheap, many will buy and this is not the best way to purchase. Cheap shoes have to meet all your needs first. They must be of good quality, appealing in design and style and fitted perfectly to your size. Many times, we buy cheap shoes over the Internet and never get to wear them after that. If you are not planning to buy shoes, avoid looking at the offers. If you are in need of buying, consider all the important elements first before looking at the cost. They say that cheap is expensive and most of us learn this lesson the hard way.

3. Do some background reading on new shoe brands

As alluded to above, new shoe brands have to prove themselves to you first. If you really want to buy a new shoe brand, you have to get more information about the company behind the product. Look at their attributes and how professionally they are operating. Go a step further and contact them through social media pages or on phone. New brands should be quick to answer queries from prospects. Get all the information you need about product materials, quality, authorized retailers; among others. Also, look at customer reviews to see what people have to say. If you find very limited or negative information, you may want to avoid the brand.

4. Update your shoe size before buying online

Did you know that your shoe size is not static? Your feet may not grow longer but they can grow wider or thinner depending on your overall body weight changes. In this respect, measure your feet to update your size. If you have a Brannock, measuring your size is a piece of cake. You can also use a ruler and a flat surface to get the most accurate reading. Use the flat surface to place your foot and then use the ruler to measure from the tip of your longest toe, to the end of your heel. Some people assume that their longest toe is the big toe; and this is not always the case. Measure your width as well to get the right results. You can have a narrow, standard, wide or an extra wide fit. Your online retailer will provide the grid in which you can compare and determine the perfect fit.

5. Determine the purpose of the shoes you want to buy

Shoes serve a myriad of purposes. In light of this, you may be looking for causal shoes, official shoes, sports shoes, flats, heels; among others. If you are looking for causal shoes, you may consider boots, flats, sneakers and more. In other words, you have to narrow down your search so that you can uncover the best shoe type for your needs. Some shoppers make up their minds as they savour the attractive shoe galleries online. Impulse buying comes about this way. Therefore, put your money to the best use possible by knowing what you want first.

6. Choose your online retailer wisely

Many shoe brands will not sell directly to the customers. In this regard, online retailers will take up the task of distributing various shoe brands. Choosing the right online retailer is critical. To begin with, they must have in stock a variety of shoes that will interest you. The user-experience at the online store must also be satisfactory. This literally means that their webpages and online interfaces must be clear and easy to navigate. I personally like neat and attractive layouts where online retailers are concerned. This way, you can scan through shoe galleries with ease.

7. Product information is everything

Online retailers and shoe brands that invest in providing comprehensive product information build more trust with customers. When buying shoes online, you need all the product-specific information you can get. This ranges from key shoe features, materials used, style, actual color, size guides, reviews and many more. The weight of the product is important together with what to expect in the box once the shoe arrives. Through this information, you are able to demystify in-depth regarding the type of shoe design and style; among many others. Some online sellers will go a step further to give you recommendations for wearing and so on.

8. Never buy online shoes before checking out user reviews

Reviews on the shoe you zero-in on are a-must read. Whether you read a single review or several, getting a feel of what others think will greatly inform you further. Thankfully, online retailers have incorporated a review section for each product. Therefore, you can just read some of the available feedback on the same page. If you are not convinced, do your own online search and uncover what others are saying about the same product. This way, you get independent feedback on the product.

9. Compare prices at various online retailers

Chances are that you will find the same brand of shoes on various eCommerce platforms. You should never pay more for a pair of shoe than is necessary. Some people assume that all retailers will sell the product at the same price. Do your homework and you will discover a better deal on the same product. This comparison plays a major role in keeping these online sellers competitive with pricing.

10. Take your time with shoe galleries

The best thing about shopping online is that you can take all your time looking at the images of various shoes. These images are meant to give you the best idea of how the shoes looks like in reality. Never buy shoes that do not have enough pictures to convince you. You should view the shoes from every angle. In many instances, your computer screen can disguise or misrepresent colors. Solve this by reading the actual shoe color from the specifications provided.

11. Look at the related products options

Online retailers will give you other options of shoes; similar to the one you are interested in. Here, you can discover even better styles and designs. Some shoes will be cheaper versions. Therefore, take time to look at the related products tab that will be visible while you view a particular shoe. You can also search manually for related products. I have found that many online retailers have a humongous amount of shoe stock that needs to be uncovered.

12. Only choose a fairly-priced shoe

If you are counting your pennies, buying shoes online is an opportunity to save money. In this respect, choose a price tag that you can afford. Some people spend way too much than necessary. For example, you can forgo certain features to save money. Also, you can look for a discounted pair instead. Using coupons is also a great way to shop. If you are not totally happy with the price, chances are that you are looking for a cheaper shoe. Do not go out of your budget and taking time before buying can help.

13. Compare shipping charges

Some online sellers will have exorbitant shipping charges. In this case, cheap or discounted shoes may turn out to be very expensive. Compare these charges at various online shops. For those who offer free shipping, make sure there are no hidden costs. Chances are that you are paying for the shipping with the actual product price. Find a common ground where shipping charges are concerned before ordering.

14. Never ignore the shipping time or duration

Some people will buy shoes online with great urgency. You may be looking to wear the shoes at a wedding or party that is coming up. Before you buy, look at the shipping duration and make an informed decision. We all love short shipping times. Sometimes, unforeseen situations extend this shipping time. Therefore, be open minded and avoid buying shoes with urgency.

15. Know the return policies

If the shoe you order does not fit properly, can you return it? If it is damaged or is the wrong order, what are your options? These among other concerns constitute return policies. Some retailers are better than others. Once you receive an order that does not please you, know all your options regarding returns. You must be very prompt to meet the deadlines. Some digital sellers may not refund your money but they can allow you to choose another pair of shoes.

16. Doorstep deliveries or pick up points?

Once you make an order, your online retailer may have the option for doorstep delivery or pick up point delivery. Consider the financial implications first. Having the product delivered right to your door could be more costly. Then again, going to pick up the shoe at a pick up station may have implications as well. For retailers that have these options, choose what works for you best. I personally prefer doorstep delivery in Kenya because the hustle of picking up the product removes from the convenience of online shopping.

17. Be extra careful when buying children's shoes online

My biggest lesson on this is that when in doubt, always buy a bigger size. The good thing is that children grow up fast and a larger size can be used later. However, the best thing is to follow the size guideline above to take accurate measurements. Take into account the shoe brand and where it originates. For example, shoes made in China are relatively smaller than similar African shoe sizes. Therefore, buy one or two sizes bigger to make up for the difference.

18. Not sure about shoe size? Avoid buying shoes online as gift items

The biggest anticlimax is surprising your husband with a new cool pair of shoes. When the reality hits that the shoes can barely fit, you become devastated. Shoe fitting can be very intricate, especially when you are buying them for someone else. However, if you have done due diligence and are sure about the fit, style and quality, go right ahead and buy them as gifts.

19. Take advantage of shoe discounts and offers

You can save money during clearance sales, special offers and other deals. Just make sure you are not buying on impulse. Buying shoes after holidays could save you money as well. For school children, buying before the back-to-school season starts could give you better prices.

#Shop Wallets Online #Buy Gemstone Cufflinks For Men Online

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unixcommerce · 4 years

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55 Features Every Business Website Should Have (INFOGRAPHIC)

A website reflects the personality of the company in the virtual world. Your website helps to promote and sell your products and services. Besides this, it helps in distinguishing your business from the competition. In fact, it is your business’ most important asset for sharing information, building credibility, and standing out from the competition.

In an age where the speed of responsiveness is key, you cannot afford to have customers not learn everything about your company and shop with you. That is why in addition to promoting your company, your website should also be a great vehicle for lasting relationships with customers.

The 55 Most Important Features of a Website

A new infographic from My Web Programmer looks at 55 features your small business website must have to make all this possible.

1. Domains

Your domain name will help improve your brand and make you look more professional. It can also improve search engine rankings, generate traffic and it is a virtual asset, which tends to increase in value over time.

Depending on how unique the name of your company is, you might not get the domain name that matches your company’s name. If you fail to find a domain name that matches your company’s name available a little creativity might be required to select a name that comes close to it. Make sure your domain name is easy to remember and is not too long.

2. Logo

Your logo helps your company get distinguished much easier than words. As such, incorporating your logo on your website helps visitors easily know they are at the right place while browsing.

3. Tagline

A tagline is a short phrase that states a company’s overall purpose and objective. It helps highlight a company’s brand to the public. Great taglines are memorable and easily recalled.

4. Phone number

Include your phone numbers and other contacts with an option link to click and call.

5. Call to Action

A Call to Action (CTA) is an important part of your website if its objective is to direct visitors to execute a task. This may be to fill out a contact form, sign up for your newsletter, or read a blog post. it can also help visitors go through the buying journey and positively affect your conversion rates. Your call to action should be easily recognizable on your website and accompanied by an action button.

6. Top Navigation

Your site’s top navigation plays an important role in the design of your website as it sets the tone for other aspects of your webpage. It is the first thing on the page that visitors will see in the first seconds of loading. It is essentially your showroom to your website as it provides basic information about the site. Visitors can easily understand what the site offers in seconds and has action buttons to help visitors reach where they need to get to.

7. Breadcrumb Navigation

Breadcrumbs are essentially navigational aids that not only tell visitors where they are on the site, but they also help Google figure out how your site is structured. Google may also use breadcrumbs in actual search results, making your results reach the top of its search queries. Because they help in letting visitors know where they are and how to navigate to where they want to go. They also help prevent bounce rates.

Above the Fold

8. Image or Slider

The above the fold is the portion of the website that is visible in a browser window when the page first loads- much like the top half of a folded newspaper. This is where visitors will focus much of their concentration on your site. By some estimates, 84% of website views are concentrated on above the fold.

As such it is important that you have the most engaging content of your business goals, be it graphics or other content, on above the fold. The image or slider displays your unique offering and what differentiates your businesses from others or your main headline.

9. Reviews and Testimonials

The top of your website is the most important real estate on your website. It is there where people decide to stay longer and continue browsing the site. You can also use the above the fold to capture the attention of visitors and browse. A good way to keep them on your site is to show reviews and testimonials.

10. Important Business Information

It is important that you are not ambiguous about your offering. From the get-go, you should include all relevant information that customers will need to know about your business. This includes what line of business you are engaged in, your location, product portfolio, and other important business information.

Below the Fold

11. Quality Content

Your website is part of your overall marketing collateral. Like any marketing product you will need to get visitors’ attention, stay longer on the website and if possible, move into action. For you to achieve this you will need to provide quality content. This can be typography, text, graphics, video, and anything that can capture the imagination of your visitors.

12. Main Feature

Besides the objective of reaching out to the public your website is a vehicle for selling. Your main feature should include further details on the offering.

13. Internal links

Your website is a collection of many different pages. For your visitors to really get all the information they need about your company they must browse further than the landing page. This is where internal links come to play. Internal links help to divert your visitors to the inner pages and other content on your website.

Footer

14. Navigation

the footer is located at the bottom of your site pages. It usually includes important information such as a copyright notice, links to relevant resources such as your about us, blogs, news, and other pages. They also help visitors easily navigate to your privacy policy page, your FAQs page, and other sections of your site.

15. Social Media Button

The key to any marketing effort in today’s digital commerce is to engage customers on as many touchpoints as possible. Your online engagement should not be limited to your website alone. You should have them engage with you on social media as well. A social media button will connect your visitors directly with others on all your channels.

16. Online Chat

Expediency is key to any business endeavor, customers rarely like to wait. While browsing your website they might have some questions that require clarification. By including an online chat feature you can provide the opportunity to start conversations with them in real-time.

17. Business Hours

By simply putting your business hours on your site, you will keep many visitors from going elsewhere. Unless you are a 24/7 operation you will need to inform them what your business hours are.

18. Newsletter

When used right your newsletter will give your business the opportunity to demonstrate authority and expertise on particular subjects or your products and services.

19. Contact Information

By providing your contact information, you allow visitors to reach out to your business. Besides offering the opportunity for visitors to contact you, your contact information can also help visitors make sure the website they are using is legitimate.

Inner Pages

20. About Us

Your About Us page is one of the most important pages on your website. It gives you the opportunity, you in your own words, to state why your business exists. It is the section where you provide information about your business and what it can deliver. And it has the basics, such as who your company serves, how long it’s been around, and its long-term goals and mission.

21. Inner Page Content

Your landing page might be the entry point for visitors to get to know about your business. But your inner page will be responsible for providing detailed information about your offerings. Because you cannot cram all this information on your landing page, you will need to arrange your content sensibly. You can use the inner pages to provide as much information as possible.

22. Contact Form

A contact form is yet another element on your site where you allow visitors to ask questions or leave a message on the website. Its main purpose is to generate leads from your website.

23. CAPTCHA

Sometimes bots or malicious software can generate an exponential number of requests from your website resulting in a crash. A CAPTCHA protects your website against bots by generating tests that only humans can pass and thus protects your site from potential attacks.

24. Privacy Policy

The privacy policy explains your company’s views and procedures on the information collected from visitors. You should be upfront about how and why you collect, store and use data generated from visitors.

25. FAQs Page

This refers to Frequently Asked Questions and helps visitors find answers to the most common questions in one place. Not only does it make it easier for visitors, but it can also save you time and resources in answering each query directed to your business.

26. Blog Page

The blog section is often the most dynamic page of your website. This is where you provide engaging content about your products and services and overall company news.

Blog

27. Comment Feature

A good blog page should incorporate a comments feature for you to interact with visitors. The questions you get from your readers can be a great source of information and new ideas.

28. Search Bar

a search bar allows visitors to easily search for products, services, blog postings and other content on your site.

29. Sidebar

Because your blog page is where visitors get comprehensive insights into your company you should also incorporate a sidebar to help them navigate through the latest posts.

30. Social Media Share

Equally important your blog page should also allow users to share the continent on social media. As such, you should offer options for visitors to share blog content across as many social media platforms as possible.

Content/Design Points to Consider

31. Easily Readable, Clean Font

A good way to attract visitors to your site is to think about the site from the visitors’ perspective. The look and feel of your website are important if you want people to continue visiting the site. The type of font you use plays a great role in this, so choose fonts that are easily readable and look nice on your site.

32. Links that are Easy to Understand

Links are the primary method we use to navigate the web and pages within websites. They can help with SEO and determine how much search traffic your site receives. Make your links as simple as possible so everyone can understand them.

33. Mobile Responsiveness

While designing your website keep in mind that visitors will use their mobile device. Make sure the site is mobile and tablet friendly.

34. Hamburger Menu on Mobile Site

The hamburger menu, or the hamburger icon, is the button on websites and apps that typically opens up into a side menu or navigation drawer. They make it easier to navigate through a website while using a mobile phone. This is because mobile phones have limited screen space that limits browsing compared to PCs.

35. Use Contrasting Colors

Using contrasting colors helps improve the look and feel of your website. Having a stark contrast in colors helps to distinguish the various elements included in the website.

36. Use a Spell Checker

This should apply to all your outgoing correspondence. Having a copy that is full of spelling errors and grammatically incorrect will affect your reputation as a serious business. Make sure you check the spelling and grammar before publishing on your website.

SEO

37. Feature to Easily Update Page Titles, Meta Description

Page Titles and Meta Descriptions are short pieces of HTML code that show the title of the web page and its description. They help visitors to the site decide whether the page listed in a search engine’s index contains the information that will answer their query. By updating page titles and the meta description you help make SEO easier.

38. Automatic Sitemap Creation

sitemaps are lists of URLs that describe sections and pages on websites. Like maps, they show the location of a page on your website, when it was updated, the updating frequency, and the importance of the page as it is related to other pages on your site. Sitemaps are important for SEO because they make it easier for Google or other search engines to easily find your site’s pages.

39. Easy to Update URL Structure

Also known as Uniform Resource Locator (URL) or the web address is the string that creates the reference to a resource – say for example a page on a website. Web browsers display URLs in the address bar and factor on how your site may be ranked in an Internet search.

40. Fast and Reliable Hosting

After designing and creating content for your website, you will have a bunch of files and associated files that make up your website. For you to launch your website you will need a web hosting company. This is a depository where all of your website files will be stored.

The web hosting company is a third-party company that offers to store your files in a shared, dedicated, or cloud-based server. Web hosting companies, depending on your particular web hosting needs, offer varied services and pricing. However, three important things are vital here: speed, security and storage.

41. Automatic Website Backup Feature

Your web hosting provider should offer speedy and reliable loading and backup for your site. This will ensure your site can be up and running quickly in case of a crash or other disasters.

42. Secured

Your web hosting company should also provide security from hackers and cyber-thieves from accessing sensitive information. Without a proactive security from your web hosting provider, your site risks spreading malware attacks on to users thus negatively affecting your reliability.

Technical Requirements

43. Optimized Code for Speed Fast Loading

The rate of speed your website takes to upload is key to having visitors stay longer. If it takes a long time to load, visitors will leave and look somewhere else.

44. Use a content management system (CMS) in the Backend

For those who do not have a technical background in web design, a content management system (CMS) can help them easily create and manage content on the website with relative ease.

45. Cross-Browser Compatibility

People use various browsers to surf the internet. Making sure that your website is compatible with the most popular browsers. This ensures it is viewed the same way irrespective of the browser they use.

46. Google Webmaster Tools for Integration

Incorporating Google Webmaster Tools (GWT) can help you get valuable insights about your website. It helps inform you how Google sees your website and helps you identify issues that need fixing.

47. Google Analytics

Google Analytics is a great tool for monitoring and analyzing traffic on your website. It provides you with information about who is visiting your site, what they are looking for, and how they are getting to your site.

48. Schema.org

Schema offers data markup to help search engines understand your website’s content and make it more indexable than other websites that do not have schemas.

49. Use Browser Cache to Increase Website Load Speed

When you use browser cache, content is delivered to visitors quickly. If your content is not in the browser cache then it has to be retrieved from your web server, which may take longer to retrieve.

Things to Avoid on Your Site

50. Do not Upload Videos on the Website Server

Try to avoid unnecessary clutter on your server don’t upload videos on your website server. Rather opt to use YouTube and Vimeo to lessen the load as well as expand your reach to audiences.

51. Avoid Background Music

Unless you sell music on your website, avoid using background music. One because of bandwidth limitations the music might get interrupted and most importantly visitors might not enjoy repeating music while browsing.

52. Do Not Use Flash Elements

Avoid flash elements as websites that use them tend to have a much higher bounce rate due to issues with loading and performance.

53. Avoid ‘click to Enter Option on Your Website

Avoid using ‘Click and enter’ options to your website as it might put off visitors from visiting your site. The objective of your website is to draw in visitors easily and not put up roadblocks.

54. Do Not Steal Content

Make sure you use your original content and respect copyright rules.

55. Do Not Share Your Confidential Information

You should also make sure that you do not infringe privacy laws by sharing any confidential information of visitors. It is also important that you do not put sensitive or personal business information on your website.

Takeaway

One of the most important takeaways from this list is to keep your website up to date with the latest enhancements in website development. This will ensure your site has all of the requirements search engines are looking for in order to catalog it properly. Beyond that, make sure you post new content, all your links are working and respond to your customer’s queries.

You have to look at your site as property in the real world. The more you invest in it, the more the value will grow.

Take a look at the infographic from My Web Programmer Below:

Image: Depositphotos.com

This article, “55 Features Every Business Website Should Have (INFOGRAPHIC)” was first published on Small Business Trends

https://smallbiztrends.com/

The post 55 Features Every Business Website Should Have (INFOGRAPHIC) appeared first on Unix Commerce.

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cpaplannercom · 4 years

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Skyscraper technique complete guide

The time when a mediocre text and a list of keywords were enough to make it to the top of the search results was gone. User requests are growing – yesterday there were enough photos of the hotel and the price, and tomorrow we need feedback from travelers and local influencers.

What is skyscraper technique

To get content to the top of search engines you now need to catch the user’s intention and give him maximum information, so that the user did not go looking for answers to competitors. Otherwise, the search engine will get a signal that the page is irrelevant to his interests. As a result – a decrease in organic search and a decrease in traffic.

“Skyscraper Technique” is a new generation content creation system. The author is Brian Dean. First published on the Backlinko blog in 2016. The main idea of Skyscraper is to find a topic with a lot of traffic keys, backlinks, social signals, to analyze the top sites and prepare an improved version of the material.

Imagine that competitors have built a 30-story business center with a cafeteria, cinema and hookah room. Your task is not to design a similar building with more floors. Increasing the height will not solve customers’ problems. Analyze users’ intentions. Visit the buildings, find the weak points and overcome the advantages.

A similar plan of action is used to create content using the skyscraper method. The author of the schema recommends not just to study all the articles from 1-2 pages and add a couple of paragraphs at the top. He advises to create new material and use 200% of the information potential.

The skyscraper technique is suitable for information sites, blogs, services, and social networks. The idea to take something good, add value and get a better product is not new. But many webmasters continue to buy content for keywords without focusing on the user’s intent. They believe that organic traffic to the article will be due to the volume of text or rental links. Although Google said that the main goal is to satisfy the request of the user. If the site copes with it, the owner gets the return in the form of audience, comments, likes, and leads.

Powerful content is not enough for stable growth. Add SEO, usability, and feedback. These connections will increase search traffic and revenue. Nothing to hide, almost all sites are created for monetization.

Get statistics from the Backlinko blog. In the post about Skyscraper technique, the author shared the results of the progress on search queries of material created by this method:

300 000 users have read the post;

search traffic increased by 110% in 2 weeks;

explosive growth in backlinks;

1000 comments;

46 000 reposts on social networks.

In the example of the article, created by the technique of skyscraper, Brian Dean created an exhaustive list of 200 ranking factors on Google. He didn’t just collect items from sites from the top positions.

What step he did:

Grouped ranking factors into 9 categories.

Created pictures for each group preview.

Wrote a short description for each item in a clear language.

Added expert comments.

Designed navigation.

Highlighted the main thoughts by attention blocks.

Inserted links to relevant articles that reveal each item of the check-list.

To get the result you need expert content with great formatting, which covers the needs of the audience. Buying such an article for 10-20$ will not work. To collect information on a complex topic will take a day, and the preparation and publication will take twice as much. And note, no one is talking about “longreads” for 10-20 thousand useless symbols. Due to the understanding of the intent, lack of “water” and full coverage, a small article can easily leave the “fat” competitors behind.

All web writers, marketers and website owners should learn from Brian Dean’s skills. A simple review of the Google Search Console blog gathered 400 comments and 2,000 reposts. There is nothing to describe – a panel with 10 items and several functions. But a diligent specialist has developed a separate rendering for the material, added icons, explanatory screenshots, and beautiful blocks. If time is short, you can download the manual in PDF. Users will read the text on a tablet or phone in their free time, and Brian will get another subscriber in the email database.

The screenshot shows the results of progress on key queries through detailed articles on search engine optimization.

How to write and promote a text on skyscraper technique

During the reading, you realized two things. One: Skyscraper technique – long, expensive and difficult. Two: This approach to content creation has a good effect on the form of reposting. The skyscraper technique increases the cost of the material. The author should conduct a journalistic investigation, look under “every stone” and build a “skyscraper” of words.

We tell you step by step how to become an expert in the world of content marketing for a blog and successfully apply the method to an audience of travelers, geeks, SEO-specialists and anyone.

Content Search

The first step is a careful selection of popular topics. Make a list of several materials to select the most promising ones.

The formula for the perfect material:

Demanded articles. If there aren’t many shows on the keys, the investment in super-content isn’t justified.

It’s up to date. Making a selection of top comedy stand-ups in 2017 in 2020 is at least illogical.

Touches on a popular theme. Preferably with the high cost of a click in contextual advertising.

Relevant to the site. The logical point, but sometimes webmasters in pursuit of raising the traffic publish articles that go beyond the interests of the audience.

Effective with competitors. If an article has no reposts, comments or backlinks – maybe it is a signal to look further.

When all the “stars” came together, but in the search, there are 3-4 clear leaders with comprehensive materials, there are two options. Fight them, or search for a topic with a low entry threshold. If the competitors’ posts cover all aspects, are well designed, relevant and have gained weight – the conclusion is obvious. There is no way to improve content endlessly.

Enhancement

If it was possible to find variants for application of skyscraper technique, it is time to proceed to the next step. Take a look at the articles and think about how you can improve them.

Questions to help solve this difficult task:

Does Users get all the information they need?

Are there any unresolved tasks after reviewing them?

How much does formatting on a 10-point scale stand on? Are there lists, attention blocks, expert comments, statistics, infographics, etc.?

Is the material relevant?

It is possible to improve the material at the expense of:

expert opinions;

examples from life;

additional value (examples of filling in documents, upload of material in PDF, the possibility of online listening);

up-to-date information;

useful statistics.

Skyscraper Technique 2.0

2 years after the Skyscraper Technique was released, Brian Dean posted new material on Skyscraper Technique 2.0. He noted that the second variant of the scheme helps to ensure the long-term preservation of positions in Google. If you can combine both techniques, the positive effect will be higher.

Additional actions will help to meet the needs of the audience better. Brian notes that the updated methodology reanimated a good post, which over time has lost popularity.

Step 1: Find out what the user’s intentions are.

What do people want? Identify the type of intent. “Recipe for Thai ice cream” is an information request, and “buy ice cream in Thailand” is a transaction. In the first case, users need a step-by-step recipe, in the second – the ability to order the product online or find places to buy offline.

Step 2: meet user requirements

The recommendations from the previous version of the methodology are saved here. We need to give our users as much information as possible. TOP-5 cheap hotels in Rome, will not go anywhere without prices, reviews, photo rooms, route maps, and promotional code.

Step 3: UX optimization

In 2020, users were accustomed to fast site loading, high-quality content formatting, and added value. Integrate blocks with pros and cons, personalize expert answers, split the text into sections, give the opportunity to write a comment. And don’t forget to integrate themed video. According to the author of the Backlinko blog, users stay up to 4 times longer on video pages. These chips have a positive impact on viewing time and depth, reduce rejection.

Conclusion

Efficiency depends on the skills of the author and the persistence of the one who will promote the materials. In the examples, the creator of the technique notes that it took 15 hours to create a new checklist on SEO optimization for the blog. But he also wrote to people and offered to place content on different platforms. Without persistence, SEO-optimization of the article and several distribution channels “tasty” material will be lost in the depths of the search extradition. The main idea of the methodology is not to build a building that 20-30 floors higher than the competitors. Build skyscrapers where there are no skyscrapers and there is demand.

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internetbloga · 4 years

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20 Things You Must Know Before Buying Shoes Online

1. Brand-memory rarely disappoints

2. Beware of the cheap-shoe syndrome

3. Do some background reading on new shoe brands

4. Update your shoe size before buying online

5. Determine the purpose of the shoes you want to buy

6. Choose your online retailer wisely

7. Product information is everything

8. Never buy online shoes before checking out user reviews

9. Compare prices at various online retailers

10. Take your time with shoe galleries

11. Look at the related products options

12. Only choose a fairly-priced shoe

13. Compare shipping charges

14. Never ignore the shipping time or duration

15. Know the return policies

16. Doorstep deliveries or pick up points?

17. Be extra careful when buying children's shoes online

18. Not sure about shoe size? Avoid buying shoes online as gift items

19. Take advantage of shoe discounts and offers

20. If you have limited resources, buy shoes you need not the shoes you want

The female shoe obsession has created a multi-million dollar shoe industry globally. This may be good news to sellers; but it is bad news for those who always spend more money than they have to buying shoes. New, adorable and sexy shoes are no doubt therapeutic. However, everything in moderation.

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foodoliplife · 5 years

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What’s Really Happening with Visualize Mathematics

Lies You’ve Been Told About Visualize Mathematics

This will create the best quality result. Given the function of an artist for a commenter of current times, it isn’t surprising that the present artist might appropriate emerging technologies as a medium. It is not as obvious how to illustrate the cell growth.

Second, the region of the brain that grew the hippocampus is essential for all sorts of spatial, and mathematical thinking. To work, like every skill, mental imagery should http://inos-world.com/branches-of-biology-an-in-depth-anaylsis-on-what-works-and-what-doesnt/ be practiced regularly. In truth, it’s sometimes called the orphan ability.

Without a visual model, many students would have a hard time understanding how to begin in solving a issue of this kind. This puzzle is spreading on social networking sites at the moment. It’s a tool for men and women who think visually.

The only reason one needs to give it a name is that it fixes this exact handy method in your mind. In addition, over half the queries involve joining a number of tables with each other to drill down into various facets of the platform’s usage. There’s no charge to apply.

Here like it are a few various visual solutions of this issue. There’s a different means to think about the solution involving hypotheticals inside hypotheticals, and it’s a great deal more concrete, if a little more difficult to discuss. If you are conversant with how to view them, you will observe that they supply you with a wonderful stereo view of the 3 dimensional model.

While this seeming contradiction might be baffling and even frustrating, it’s possible to comprehend what’s going on if one looks at the causes of hair to curl and some mathematic principles that could be employed to spell out curly hair. Simply take the first couple of minutes to plan the structure of your essay which will help save you time whenever you are delving into meaty components. If you don’t receive all the questions right, the intruder might get on teh boat.

For example, when attempting to locate a puzzle piece for a specific position of a puzzle, the youngster is likely to learn to reason up the shape and color of the piece needed. Some experimentation might be required to determine the acceptable layout to best fit on the webpage. Also observe privatewriting that every balloon has an up-arrow to be a symbol of its string.

On our site you’ll find a number of completely free step-by-step math calculators. The wonderful thing about Linear Algebra is there are all those on-line resources. You may see the pages, and download and print when you desire.

As an example, mathematics education in Japan has received a good deal of attention in america recently, largely due to their high scores of international assessments (TIMSS, by way of example). Naturally, you and your students can produce your own lessons to concentrate on the standards particular to your grade level. Few students view algebra as a effective toolkit that enables them to fix complex problems a whole lot more easily.

Calculus isn’t a prerequisite, but should you are aware of it, you’ll discover use for it! Integrated Help System Math Mechanixs has a completely integrated help system which also has select video tutorials which will greatly lower the time it requires to learn to use the computer software. Lesson Planning A meaningful discussion cannot take place without top quality lessons.

You won’t have the ability to learn to understand mathematics from abstract principles and a couple examples. There are many sorts of graphs. The printable algebra worksheets will supply you with an abundance of math issues.

As you learn more about the visualization tools found on this website, I believe you will enrich your knowledge of the geometric details of the concepts of multivariable calculus, differential equations, and single-variable calculus. You start the visualization depending on the subject headings, all which have relationships with one another. The modelling inside this dilemma is two-fold.

The very first challenge is that there’s too much of it. It’s an interesting issue and may be asked in the interviews. As a consequence, the list comprises words that are not just essential in a specific presidency but in addition au courant concerning lexicon and contemporary context.

The Visualize Mathematics Game

Our objective is to earn math software readily available to everyone. Quite a few of our worksheets contain answer keys so that you can check your work immediately. From a wide range of exciting math games and activities to challenging worksheets, kids have tons of choices when it has to do with practicing math.

At first it might look like logic or algebra is necessary to discover the correct answer. These puzzles encourage you to develop into a detective. Solve this ideal logic math puzzle.

On the 1 hand, you could choose a area of math which has an esoteric-sounding name and decide on an open problem in that field which seems interesting. If you’ve just tried for the very first time to show that the game of Hex cannot end in a draw, then you’ve probably realized that it’s not so straightforward. The fascinating thing about this game is the fact that it seems really straightforward but still, from time to time, you simply can’t find the solution.

The One Thing to Do for Visualize Mathematics

That page also has lots of two-dimensional visualization tools. After a user produces a rule, I’d love to be in a position to demonstrate the user a overview of that rule, which means figuring out an elegant means to visualize the complicated criteria above. The website employs a various visual model to help students understand how to prepare a multi-step working backwards” problem.

With easy-to-understand examples along with real-world applications, this course supplies you with the abilities and knowledge you want to get started analyzing data. In addition, over half the queries involve joining a number of tables with each other to drill down into various facets of the platform’s usage. If you are one of those seeking to improve their capabilities in machine learning, then this program is the best choice.

And by looking into all the probable features of graphs in Excel we developed a means to automate this sort of visualization tooyeah! There’s a different means to think about the solution involving hypotheticals inside hypotheticals, and it’s a great deal more concrete, if a little more difficult to discuss. The remedy is unique, but there are several ways to begin.

It’s based on logical deduction. However, it is apparently entirely off topic for lots of factors. If you observe this example through you will see that you never truly need very complicated tricks either.

The majority of them reinforce the thought that you do a number of math problems to make play time, which to me is almost psychologically predisposing children to believe math is a kind of chore, or even punishment. These puzzles encourage you to develop into a detective. So pick colorful and exciting on-line jigsaw puzzles and receive the little ones started.

On the 1 hand, you could choose a area of math which has an esoteric-sounding name and decide on an open problem in that field which seems interesting. When you pick the game mode, you’re brought to the game area. This memory math game is extremely interactive.

The remaining sweets are yellow. You have to plan and use every one of your 3 slices wisely. The olive should not be touched and you’re only permitted to move two of the matchsticks.

The Secret to Visualize Mathematics

Finding out how to address problems in mathematics is knowing what things to look for. Visualizing text is an established approach to enhance reading comprehension. I feel that lots of students struggle with mathematics only since they don’t understand what it means to understand Mathematics and the way to acquire that understanding.

I think that it’s important that folks understand that you’re able to be considering science, and mathematics, and art at the identical time, and they can connect, and they don’t need to be separate realms, Morrow explained. There are a number of ways to create math fun for 4th graders. Wishing Mathematics students everywhere whatever stage you’re at quite a prosperous year.

If you recognize any better method of learning Math, I will be more than content to understand. Emphasis is put on the applicability of the mathematics. Lesson Planning A meaningful discussion cannot take place without top quality lessons.

The Visualize Mathematics Stories

With agricultural applications it is necessary to assess the soil moisture and efficiently irrigate. The business now provides a smartphone app named GeoPain for patients to highlight certain regions of the body where they’re experiencing pain. Conversely, a random drop in the quantity of cheats will permit the population to grow to a bigger size, disproportionally benefitting the cooperators.

Second, the region of the brain that grew the hippocampus is essential for all sorts of spatial, and mathematical thinking. The physical act of making a picture can help students grasp the notion of visualization. The youngest children begin by simply counting.

The Argument About Visualize Mathematics

This thought of seeing something from several angles simultaneously, can be located in a lot of the art from the early twentieth century. Even without reading anything you are able to receive a sense for what’s positive and negative. There is not any time limit, therefore a careful and measured approach is definitely the best way to go here.

Hearsay, Lies and Visualize Mathematics

Therefore lines shouldn’t be used for the presentation of information series with just a few values. Well, the end result is clearly combinatorial, since it’s graph theory. Within the next section we’ll learn about other mathematical techniques which we may use in our quest to attain a broader comprehension of dimension.

As you learn more about the visualization tools found on this website, I believe you will enrich your knowledge of the geometric details of the concepts of multivariable calculus, differential equations, and single-variable calculus. From our visualization of the issue and by highlighting the essential parts, we’ve already started to compose our equation. It’s possible to learn more about the notion of the magnitude and direction of a vector utilizing the below applet.

A chess puzzle event offers an avenue for chess participation that does not demand the time and resources of true tournament play. Also on the train are 3 businessmen with the very same names. 1 approach to help fact families stick is to teach the family for a unit, including every one of the answers.

The Little-Known Secrets to Visualize Mathematics

Finish every one of these completely free worksheets and you’ll be on your way to becoming an expert algebra solver. There are many sorts of graphs. They cover a variety of algebra levels.

Benchmark numbers may be used in an assortment of estimation difficulties. Functions Interpret non-periodic functions that come up in applications in regard to the context. Interpreting results within the ideal context.

Things You Should Know About Visualize Mathematics

On the flip side, the teacher is able to in order to pose questions and challenge students to consider which answer is reasonable through whole class discussion. The reply to this question is multidimensional and is based on the level and interest of the person. Conceptually, students want to see that these are unique methods of describing the exact relationship.

Ruthless Visualize Mathematics Strategies Exploited

Winning projects could possibly be incorporated in the Museum experience! Mathematics as a Discipline Math is split into many diverse subfields. Math is a skill that takes a whole lot of brainpower to master, and this is sometimes tough for children.

To do this, you must answer all the easy math questions that show up in the mouth of the White Blood Cell. There are a number of ways to create math fun for 4th graders. If you would rather, you may ask the student to simplify.

The contents of this page haven’t been reviewed or accepted by the University of Minnesota. This page includes a list of libraries and tools in a particular category. More info about applet.

The Most Popular Visualize Mathematics

If you don’t have a good grasp of the fundamentals, then you likely feel precisely the same way. Simply take the first couple of minutes to plan the structure of your essay which will help save you time whenever you are delving into meaty components. There are a couple of unique ways I would answer this question based on how you truly plan to compose this story.

Quite a few factors contribute to finding the appropriate educational fit. At this time, it may make sense to think about the chance of a negative outcome. It is not as obvious how to illustrate the cell growth.

There are a lot of factors that promote degree of curliness. The most attractive thing concerning this math learning platform is it caters to the diverse needs of unique learners by providing differentiated learning experiences according to someone’s proficiency level and financial backgrounds. Mathematical ideas are often accepted dependent on deductive proofs, while ideas in different sciences are by and large accepted dependent on the accumulation of several diverse observations supporting the idea.

If You Read Nothing Else Today, Read This Report on Visualize Mathematics

Magic Squares are likewise a fantastic way for children to enhance their addition skills employing a group of addends, three whole numbers in an equation. If you open a worksheet file from a preceding version of the item, any expressions which use show or plot should be updated. To find the poisonous bug, they must first find the answers to each of the subtraction problems.

At present there’s no sign that the counting problem of Su Doku is as simple as NP. Some numbers are extremely mysterious. Look out for these errors.

On the 1 hand, you could choose a area of math which has an esoteric-sounding name and decide on an open problem in that field which seems interesting. As most kids enjoy solving puzzles, engaging them with completely free on-line jigsaw puzzle games is a significant idea. This memory math game is extremely interactive.

So rather than infinitely smaller slices, you’re going to be dealing with infinitely smaller surfaces! If you are searching for 3d shape worksheets then you have discovered the best location. Drawing a photo of a 3 dimensional cube on a two dimensional surface is just as quick.

The One Thing to Do for Visualize Mathematics

To seek out the help topic related to a specific feature of the software working with the integrated help, simply click the help button assocated with the feature and get immediate support or click the context sensitive help button from the primary tool bar and click on any point at which you would like assist. In order to keep track of your progress it’s crucial to setup an account and have Cookies enabled. Red in my case is to create the online usage stick out on a huge screen.

Try out NOT to guess, figure out the equation of the path from the info you’re given. Included within this very first step is also highlighting the vital sections of the problem that will assist you to solve it. Our very first step is to visualize the issue.

And by looking into all the probable features of graphs in Excel we developed a means to automate this sort of visualization tooyeah! In the previous example, it is 5. If you are conversant with how to view them, you will observe that they supply you with a wonderful stereo view of the 3 dimensional model.

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#food #recipe #What’s Really Happening with Visualize Mathematics

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charly-ra · 5 years

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B2B Marketing: Guide to Success in the Digital Era

Marketing has changed significantly in the past years. If you think about it, Google didn’t even exist until 1998. Yet, to this day it is one of the most common places we default to when we need to make a purchase, evaluate a company, or answer a question.

Business to Business (B2B) companies have not escaped from the shift in marketing trends. You probably have had a company discussion at one point about the impact digital transformation has had on your company. From reaching your target audience to achieving your marketing goals there is a lot to consider in the rapidly evolving B2B marketing segment. It begs the question, “What are the key tactics to guiding marketing success in this digital era?”

Source: Getty Images

While pondering this concept myself, I realized that my answer to this question has changed throughout my professional career. This is not only due to the space changing but also due to the evolution of my role. As I have progressed in my career, I began to see different avenues in which I can reach my yearly goals.

My fellow digital marketers and I, work with B2B clients from all verticals and sizes. We help them to achieve a wide range of marketing goals. This prompted me to interview many of my colleagues and ultimately allowed me to compile this B2B marketing guide to success in the digital era:

It All Starts With Your Audience

Online Marketing Manager, Kristen Danckert set us up with:

“Having a fundamental understanding of who your key buyers are will help you target the right publications for lead generation, build a comprehensive keyword strategy, and create relevant content. Making sure you are targeting the right people is an important first step in any marketing plan. This will lower the price of your SQLs and help improve visibility in relevant searches.”

Then Anastasia Warren (Senior Social Media Manager) complemented the importance of audience definition and creation by expressing:

“The most important piece of B2B digital marketing is reaching the correct target audience. In the social media space specifically, it is important for me to keep up with what targeting capabilities I have on different platforms in order to make correct recommendations for paid campaigns specifically. In addition to reading about the changes in social media, going into the platforms themselves to see potential new features for targeting consistently helps me to stay up-to-date.”

Audience creation and identification is by far one of the largest key factors of success in deciding the structure of your marketing plan. In fact, I wrote a blog post that includes how to define your audience and some tools that can help you in the process. Director of Online Marketing, Kristen Vaughn emphasizes that “Understanding how and where your audience(s) are consuming content” is pivotal for success as well.

Before moving the next point, Serene Lu (Digital Marketing Strategist) noted that it is imperative to:

“Understand cultural differences/consumer behavior. Some regions are more likely to use specific ways to communicate.”

I could not agree more with Serene. This tactic can even be applied on a national level. In just one country, you may find they speak many different languages, have varying levels of education, or simply behave differently. This is something you will want to address during your audience creation and planning phase.

Planning

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After you have identified your target persona, it is time to sit down with your team and plan what your goals are going to be and how to reach your audience. My colleague and cubicle neighbor Kristen Danckert says:

“It’s easy to focus on one aspect of marketing and not consider the entire marketing funnel. PR teams, SEO experts, and those responsible for lead generation may not be in communication regarding tactics or strategies. Work together with your colleagues to create a plan that leads buyers down the funnel. Involve stakeholders (including agencies) to discuss high-level strategies and priorities. A compressive plan needs to focus on the whole funnel and not just one aspect of marketing.”

As I mentioned, marketing is evolving very rapidly, therefore it is important to have a plan that addresses not only what the strategies are going to be but also includes prioritization, potential scenarios and SMART goals, just like Gilesa Thomas, one of our Content Marketing Analysts highlighted:

“Concrete goals and results are always more reliable than abstract goals. Having data that can be measured helps to track progress. With these numbers you will be able to demonstrate improvements and declinations and ultimately be able to correlate your efforts with these results.”

Business Skills

Building a comprehensive B2B marketing plan in this rapidly-paced world is not an easy task and as Casie Gillette (Senior Director of Online Marketing) expressed, flexibility is key:

“It’s not necessarily a tactic but it’s certainly a trait that is required to be successful in digital. With changes consistently happening, you have to be able to adapt and move quickly.”

This is especially true in digital marketing when an alternation from companies, like Google or Facebook, is made causing everyone to adapt. In addition, with the latest privacy concerns expressed by users and many governments, you want to be able to shift strategies through the protocol you created during the planning stage.

Additionally, Alicia Mello, one of our Content Marketing Strategists, brought up a business skill that is mandatory in the digital era:

“Organization is key in the digital era. As agency marketers, we constantly have clients reaching out about different projects, requests, and to-do items. Without an organizational tool (like Basecamp) it can be easy to lose track of these items – which could lead to some very undesirable consequences. So, it’s important for marketers to have an easy-to-follow organizational routine complete with tools and strategies to help guarantee an orderly work schedule and meet deadlines.”

Content is More Than Just Words

Source: Getty Images

Our Director of Content Marketing, Ryan Young brought up a critical area of B2B marketing that we tend to forget is the company website. Considering how quickly people have moved from brick and mortar experiences, its digital counterpart should not be ignored:

“B2B vendor websites are the storefront for the organization in today’s digital age. According to Demand Gen Report’s annual B2B Buyers Survey, 97% of senior-level B2B executives say it’s important for vendor websites to have easily-accessible content that speaks directly to their company. For B2B marketers, it’s critical to create content that catches the eye of the buyer and starts them down the funnel as soon as they land on your website.”

Another interesting point to keep in mind when thinking about content is that it must fulfill a purpose outlined during the planning stage. Emily Fearey (Content Marketing Analyst) explains this very important tactic:

“Bucket your content around each stage of the sales funnel (and tag it accordingly for tracking purposes). Make sure you are producing a dynamic mixture of content for every stage of the pipeline, from initial awareness to the final selection stage. “

To stay organized, I recommend creating a table or using a spreadsheet. This will be incredibly helpful for keeping track of who your target audience is, buyer journey targeting tactics and the content piece you plan to deliver. By doing this, it will be easy to identify if there are gaps in your content strategy, which brings me to Emily’s second point:

“Build your written content around a visual element whenever possible. Video as a medium is growing rapidly (and not just in B2C industries). Using a video or a rich, captivating image as the basis for your written content is a great way to increase traffic and keep visitors on your site longer. Then, make sure the video itself is optimized for search engine visibility by implementing the right title structure, tags, and interactive elements (especially if the video is hosted on YouTube).”

Just as the sub-header says, content is more than words on the page. If done correctly it will answer a need, evoke a feeling, and empower decisions. Amanda McGuinness (Content Marketing Strategist) observation about readability is as follows:

“A key identifier of the digital era is a shrinking attention span. This trend is especially pertinent to marketers relying on organic search and content marketing to reach consumers.

With this in mind, marketers should make sure that they emphasize readability in their posts and pages by keeping paragraphs short, including sub-headings that clearly define the information conveyed in the section, breaking the post up with helpful images (graphs, diagrams, etc.) and by being concise.”

Four essential reminders that are important to have at the top of your mind when thinking about content came from three wonderful marketers:

“Building a consistent content strategy across all touchpoints: By maintaining consistency, you allow your brand to grow and strengthen. Whether it be a longer piece of content meant for a blog post, or a short post for twitter (under 280 characters), the information should still be clear and have the same general points. Without this, customers / users may view your brand as untrustworthy.” By Deven O’Gryzek (SEO Content Marketing Analyst).

“Facts and statistics will make a blog more compelling: People are drawn to numbers; it will make your blog more compelling because it helps tell a story while providing concrete evidence. In addition, this will also increase the chances of your content being referenced.” By Gilesa Thomas.

“When researching statistics to fuel your content, ALWAYS verify the source material. I have found a lot of webpages and blogs are guilty of misrepresenting data. This can be as benign as a typo in a statistic, all the way to not mentioning their data is several decades old. Or, sometimes data has been sourced through a third-party too many times, creating the same effect as a game of telephone. Always, always look for a primary source to avoid being led astray.” By Liz Krupa (Content Marketing Analyst).

“The mantra quality over quantity is particularly important for B2B content marketers. Fluffy content, off-brand content, and outdated content isn’t doing you any favors to get visitors to your site and into the lead funnel.” By Jenna Bessemer (Senior Online Marketing Manager) who has a full blog post covering the importance of refreshing legacy content.

Data Analysis

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One the advantages digital marketing has over traditional marketing is the ability to track the user behavior while they are browsing your site (or the internet in general). You can pinpoint a specific keyword, target a person for a specific ad or send them to a landing page that generated a form submission/sale. This proves Casie Gillette’s next point about the importance data analysis has on success:

“Understanding what the data is telling you is imperative. A great (and terrible) thing about data is you can often make it tell whatever story you want so it’s important you actually know what is happening. That allows you to make the right decisions for your programs.”

From a positive perspective since there are so many places to find data, there are many platforms that have you covered and Alexa Gahan (Digital Marketing Strategist) listed some of them for your convenience:

“Consider all factors when you’re looking at data. If something seems off, you shouldn’t blindly trust the one source you got that information from. Look at Google Analytics, Google Search Console, SEMRush, Data Studio, and more to cross-examine the issue and try to find out the root of the problem.”

Alexa’s point about looking at multiple sources of data will allow you perform what Stephanie Mahan (Digital Marketing Manager) outlined as a next step after obtaining the data:

“Having different sources of information will give you the ability to analyze data correctly and notice trends. Figure out why trends are happening. Going off of that, tracking modifications made to marketing campaigns and making sure to run tests after such changes.”

Data analysis is what fuels great digital marketing decisions and strategies, such as identifying what is actually working for your program. Theresa McKallen (Digital Marketing Strategist) presents an easy to follow example:

“Keyword research is vital for not just organic but paid campaigns as well. It is important to include high intent keywords and longer tail keywords in your campaigns. If you have keywords that are specific and relatable to users, you will get a higher return on ad spend.”

Stay Updated with Industry Trends

If you have ever spoken to me, I can guarantee that I have mentioned the importance of reading industry news. So naturally, I jumped with joy when so many of my colleagues spoke about how this has helped them in their careers and why it is key to stay up-to-date with the marketing community. Here are their responses:

“I use Feedly, as well as google alerts for certain industry news in order to keep up with what is going on in my clients’ industries. While keeping up with the digital marketing space is critical, keeping up with client news is often just as important.” By Anastasia Warren.

“Talk with other digital marketers to see what they know and if they can offer any insight into new updates or issues. This is an obvious tactic but I’ve found this to be most helpful throughout my time at KoMarketing.” By Allyson Heavens.

“The digital world is constantly changing, so it’s important that marketers keep themselves informed as to not miss any big updates, best practices, or shifts. It’s easy to stay up-to-date when you leverage the right tools. Blogs like MarTech Advisor, Search Engine Journal, and Search Engine Land do a pretty good job of providing new info. Chatting with in-the-know colleagues, peers, and keeping an eye on thought leaders in the space can also help you stay informed.” By Alicia Mello.

“Always be learning – with so much innovation and change in the digital marketing landscape, there is always something – a new platform or new development in an existing resource perhaps – to learn or improve upon.” By Derek Edmond (Managing Partner at KoMarketing)

Be Human

Recent studies show that in B2B relationships, people still want to engage and know about the people behind the scenes. From a digital marketing agency perspective, Gilesa Thomas stated what we strive for at KoMarketing every single day:

“Being a part of your client’s team shows them that your goal aligns with their goals. Operating as and proving that you are a part of their team will improve your relationship with your client and help you to better understand the company. If you separate yourself from your client’s company, it will become apparent in your deliverables. “

The important thing is to remember it doesn’t matter if you are in-house or with a marketing agency you must always focus on the customer. Derek Edmond summarizes this point well:

“Focus on the customer – specifically from the business perspective, it’s important to prioritize what to learn in coordination with how customer experience for one’s target audiences can be improved.”

Final Thoughts

We went over seven distinct areas needed to succeed in any B2B Marketing program across any region or vertical with the help of the awesome marketers of the KoMarketing team.

Does your team have tactics of finding success that we didn’t cover? Let me know in the comments section or reach out to me directly on Twitter.

from http://bit.ly/33OJuJa

#Digital Marketing

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lindyhunt · 5 years

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How to Create an Ebook From Start to Finish [Free Ebook Templates]

At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with ... my dad.

Flash forward to today. I've swapped my colored construction paper and yarn for PowerPoint and InDesign. I've replaced my dad with marketing experts and influencers (in the office, that is). And week after week, I have the satisfaction of being an ebook creator.

What Is an Ebook?

Ebook is short for "electronic book," and uses either a computer, mobile device, or ebook reader to display long-form texts in book form. Ebooks have multiple digital "pages" that people can navigate through, and are often packaged as a PDF document so they can easily be sent from one user to another.

How Is an Ebook Structured?

There's no set rule for organizing your content into an ebook. It generally mimics the structure of a novel or textbook (depending on what it is you're writing about). But, there are some aspects of an ebook you should be sure to adhere to.

Ebooks have some system of chapters and supporting images. Similar to a blog post, they also do well when further segmenting their text with subheaders that break down the discussion into specific sections. If you're writing about professional sports, for example, and one of your chapters is about Major League Baseball (MLB) in the U.S., you might want to establish subchapters about the various teams belonging to the MLB.

What Can an Ebook Be About?

Anything. Well, within reason. Ebooks are simply a marketer's way of delivering lots of critical information in a form their potential customers are most willing to read it. An environmental company might write an ebook all about water conservation. They also might focus an ebook entirely on how their water-saving product is used, or how it helped a customer solve a problem. Discover more ebook ideas at the end of this article.

No matter what subject your ebook takes on, research is a significant part of ebook creation. Unlike short-form content like articles and videos, the content of an ebook is predicated on trust and evidence. A user who obtains (or requests access to) your ebook wants the full story, not just the bullet points. That includes all the content and testing you went through to produce the ebook.

In What File Formats Can You Save an Ebook?

Ebooks can be saved in one of several formats. Depending on your end user, though, you might find a use for any of the following file types:

PDF

PDFs are likely the most well-known file type. The "PDF" extension stands for "Portable Document Format," and is best for ebooks that are meant to be read on a computer (digital marketers, you'll want to remember this one). We'll talk more about how to save your ebook as a PDF later in this article.

EPUB

This file type stands for "Electronic Publication," and is the more flexible ebook formats. By that, I mean EPUB ebooks can "reflow" their text to adapt to various mobile devices and tablets, allowing the ebook's text to move on and off different pages based on the size of the device on which a user is reading the ebook. They're particularly helpful for viewing on smaller screens, such as smartphones as well as the Nook from Barnes and Noble.

AZW

This is an ebook file type designed for the Kindle, an e-reader device by Amazon. However, users can also open this file format on smartphones, tablets, and computers.

ODF

ODF stands for OpenDocument Format, a file type meant primarily for OpenOffice, a series of open-source content creation programs similar to Microsoft Office.

Can You Edit an Ebook?

Nope. An ebook can't be edited once it's been saved in one of the file formats described above, so it's best to ensure you have an editable version saved in a program like Microsoft Word.

But why would you want your ebook to be uneditable? Making ebooks uneditable ensures the content remains unchanged -- both the format and the information -- as it's shared between multiple uses.

You can edit ebooks if they're saved using an editable PDF, a feature that is specific to Adobe Acrobat -- the founding program of the PDF file type. Learn how to edit PDFs in this blog post.

How Do You Read an Ebook?

You can read an ebook on many different devices: iPhone, Android smartphones, a Macbook, PC, and e-readers such as the Nook and Kindle. The latter two devices are typically used to read novels in digital form. Nook and Kindle owners can store thousands of books (literally) on a single Nook or Kindle.

But making an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. With lead generation being the top goal for content marketing, however, ebooks are an essential part of an successful inbound marketing program.

In this post, we'll walk you through the ins and outs of creating an ebook by, well, creating an ebook. And if you're worried about your lacking design skills, fret not ...

Got your free ebook templates? Ready to make an ebook? Great -- let's get to it.

How to Write an Ebook

Choose a topic that matches your audience's needs.

Outline each chapter of your ebook.

Break down each chapter as you write.

Design your ebook.

Use the right colors.

Incorporate visuals.

Highlight quotes or stats.

Place appropriate calls-to-action within your ebook.

Convert it into a PDF.

Create a dedicated landing page for your ebook.

Promote your ebook and track its success.

1. Choose a topic that Matches your audience's needs

Remember: The goal of your ebook is to generate leads for your sales team, so pick a topic that will make it easy for a prospect to go from downloading your ebook to having a conversation with your sales team.

This means your ebook shouldn't deviate much from the topics you cover in your other content marketing channels. Rather, it's your opportunity to do a deep dive into a subject you've only lightly covered until now, but something your audience knows they need to learn more about.

For example, in listening to sales and customer calls here at HubSpot, I've learned ebooks for use in content marketing is a huge obstacle for our audience, who are marketers themselves. So if I can provide not only this blog post, but resources to make ebook creation easier, I'm focusing on the right topic for opening up a sales conversation.

To get your creative juices flowing, here are some example ebook titles to consider. (Note: Replace "x" with an appropriate number.) You can also use our free Blog Topic Generator tool to come up with more ideas. Most blog topics can be made comprehensive enough to serve as longer form ebook topics.

X Best Practices for [Insert Industry/Topic]

An Introduction to [Insert Industry/Topic]

X Common Questions About [Insert Industry/Topic] Answered

X [Insert Industry/Topic] Statistics For Better Decision Making

Learn From The Best: X [Insert Industry/Topic] Experts Share Insights

For this blog post, I'm going to use the PowerPoint version of template two from our collection of five free ebook templates. Through each section of this post, I'll provide a side-by-side of the template slide and how I customized it.

Below, you'll see my customized cover with my sales-relevant ebook topic. For help with writing compelling titles for your ebooks, check out the tips in this blog post.

2. Outline each chapter of your ebook.

The introduction to your ebook should both set the stage for the contents of your ebook and draw the reader in. What will you cover in your ebook? How will the reader benefit from reading it? For tips on how to write an effective introduction, check out this post.

Some ebook creators say that an ebook is simply a series of blog posts stitched together. While I agree you should treat each chapter like an individual blog post, the chapters of your ebook should also flow fluidly from one to the other.

The best way to outline your ebook is by thinking of it as a crash course on the sales-relevant topic you selected. In my example of creating an ebook, I know I need to cover how to:

write effective copy

design an ebook

optimize ebooks for lead generation and promotion

While my example has a few chapters, keep in mind that your ebook does not need to be lengthy. I have one golden rule for ebook length: Write what is needed to effectively educate your audience about your selected topic. If that requires five pages, great! If that requires 30 pages, so be it. Just don't waste words thinking you need to write a long ebook.

With that, let's move on to the actual copy you're writing.

3. Break down each chapter as you write.

Get writing! Here, you can approach each chapter the way you might write a long blog post -- by compartmentalizing each chapter into smaller sections or bullet points, as shown in the picture below. This helps you write simply and clearly, rather than trying to use sophisticated language to convey each point. It's the most effective way to educate readers and help them understand the new material you’re providing.

Be sure to maintain a consistent structure across each chapter, as well. This helps you establish natural transitions between each chapter so there's a clear progression from one chapter to the next (simply stiching blog posts together can rob you of this quality).

These practices should hold true for all your other marketing efforts, such as email marketing, call-to-action creation, and landing page development. “Clarity trumps persuasion,” as Dr. Flint McGlaughlin of MECLABS often likes to say.

Want to make sure you're keeping your ebook exciting for readers? Here are some key tips to keep in mind:

Use keywords in the title that emphasize the value of your offer. Examples include adjectives like “amazing,” “awesome,” or “ultimate.”

Keep your format consistent so you create a mental model for readers and enhance their understanding of the material.

When appropriate, make use of formatting -- like bulleted lists, bold text, italics, and font size changes -- to draw people’s eyes to your most important content or emphasize certain points you want readers to remember.

4. Design your ebook.

Our downloadable ebook templates are offered in both PowerPoint and InDesign. For this example, we'll show you how to do it in PowerPoint, since more people have access to that software.

You'll notice we only have one "chapter page" in the template (slide three). To create additional chapter pages, or any pages really, simply right click the slide and choose Duplicate Slide. This will make a copy of your slide and allow you to drag it to its proper place in your ebook via the sidebar or Slide Sorter section of PowerPoint. You can then customize it for any subsequent chapters.

5. Use the right colors.

Ideally, our free ebook templates would magically match your brand colors. But, they probably don't; this is where you get to truly personalize your work. However, because ebooks offer more real estate for color than your logo or website, it's a good idea to consider secondary colors within your brand's color palate. Ebooks are where this color scheme can truly shine.

To learn how to add your brand's colors to PowerPoint, check out this blog post. That way, you can customize the color scheme in our ebook templates to match your brand!

6. Incorporate visuals.

Images and graphics in ebooks are hard to get right. The key to making them fit well is to think of them as complementary to your writing. Whether you add them during or after you’ve finished writing your ebook’s copy, your visuals should serve to highlight an important point you’re making or deconstruct the meaning of a concept in an easy-to-understand, visual way.

Images shouldn’t just be there to make the ebook easy on the eyes. Rather, they should be used to enhance the reader’s understanding of the material you’re covering. If you need help gathering visuals, we have three sets of free stock photos that might help you along the way:

75 Standard Stock Photos

160 Business-Themed Stock Photos

250 Holiday Stock Photos

And if you're compiling a data-heavy ebook, you might want to download our free data visualization ebook for tips about designing compelling charts and graphs for your content.

7. Highlight quotes or stats.

Another way to enhance your ebook is by highlighting quotes or stats within your design. Just be sure the quote or stat you're using genuinely adds value to the content.

Whether you're emphasizing a quote or adding a visual, keep all your content within the same margins. If your copy is consistently 1-inch indented on your page from both the left and right side, keep your designed elements aligned using that same spacing.

8. Place appropriate calls-to-action within your ebook.

Now that your content is written and designed, it's time to optimize it for lead generation, reconversion, and promotion.

Think about how you got here -- you clicked on a call-to-action (CTA) in an email, on a social media post, or somewhere else. A CTA is a link or visual object that entices the visitor to click and arrive on a landing page that will get them further engaged with your company. Since your ebook readers have probably converted into leads in order to get their hands on your ebook to begin with (more on this in Step 2 below), use the CTAs within your ebook to reconvert your readers and propel them further down your marketing funnel.

For instance, a CTA can lead to another offer, your annual conference's registration page, or even a product page. Depending on what this next action is, CTAs can be an in-line rectangle or a full page teasing the next offer (see both images below).

To hyperlink the CTA in your ebook (or any image or text in your ebook) to your destination URL, simply go to Insert >> Hyperlink in PowerPoint.

We've even designed 50 customizable calls-to-action in PowerPoint you can download and use in your ebooks. You can grab them here.

Now, we don't have a dedicated CTA template slide in the PowerPoint ebook templates for you to customize ... but it's still simple! All you have to do is duplicate slide four (the Header/Subheader slide) and customize copy or add images as needed. You can also go to Insert >> New Slide and work from there.

9. Convert it into a PDF.

Once you've finished writing your ebook -- CTAs and all -- it's time to convert it to the right file type so it's transferrable from you to your recipient.

To convert your ebook to a PDF, click File >> Save As in the ebook template you have open. Under File Format, select PDF and select a destination on your computer for this new file.

Why can't you just attach what you have to a landing page and be done with it? Word documents, PowerPoints, and similar templates are perfect for creating your ebook, but not for delivering it. Because these templates are editable, the contents of your ebook are too easily corrupted, distorted, or even lost when moving from your computer to the hands of your future leads. That's where PDFs come in.

You've seen these letters at the end of files before. Short for Portable Document Format, the .PDF file type essentially freezes your ebook so it can be displayed clearly on any device. A popular alternative to PDFs is the .EPUB file type. See a comparison of EPUB to PDF here.

10. Create a dedicated landing page for your ebook.

Your ebook should be available for download through a landing page on your site. A landing page is a web page that promotes/describes your offer and provides a form that visitors need to fill out with their contact information in order to access your ebook. This is how you are able to convert your visitors into business leads that your sales team can ultimately follow up with.

For instance, you went through this landing page in order to access this ebook template. To learn more about how to optimize your landing pages for conversion, download this free ebook.

11. Promote your ebook and track its success.

Once your landing page is all set, you can use that destination URL to promote your ebook across your marketing channels. Here are five ways you can do this:

Advertise your new ebook on your website. For example, feature a CTA or link to your offer’s landing page on your resources page or even your homepage.

Promote your ebook through your blog. For instance, consider publishing an excerpt of your ebook as a blog post. Or write a separate blog article on the same topic as your ebook, and link to it at the end of your post using a call-to-action to encourage readers to keep learning. (Note: This very blog post is the perfect example of how to promote an offer you created with a blog post.)

Send a segmented email to contacts who have indicated an interest in receiving offers from your company.

Leverage paid advertising and co-marketing partnerships that will help you promote your ebook to a new audience.

Publish posts to social media with a link to your ebook. You can also increase social shares by creating social media share buttons within your ebook, such as the ones at the bottom right of this ebook. Here’s a blog post that shows how to hyperlink them.

After your content is launched and promoted across your marketing channels, you’ll also want marketing analytics in place to measure the success of your live product.

For instance, you should have landing page analytics that give you insight into how many people downloaded your ebook and converted into leads, and closed-loop analytics that show how many of those people ultimately converted into opportunities and customers for your business. Learn more through HubSpot's Landing Pages App.

And with that, we've built an ebook, folks! You can check out the packaged version of the example I built through this post here:

After your content is launched and promoted across your marketing channels, you’ll need to have marketing analytics in place that measure the success of your ebooks. For instance, having landing page analytics that give you insight into how many people downloaded your ebook, or show how many of those downloaders converted into opportunities and customers for your business.

Ebook Ideas

So, what should you write about in your ebook? I'll answer that question with another question: What do you want your readers to get out of this ebook? To identify an ebook idea that suits your audience, consider the type of ebook you're trying to create. Here are a few ideas.

New Research

Conducting an experiment or business survey? This is a great way to develop proprietary knowledge and become a thought leader in your industry. But how will you share your findings with the people who care about it? Create an ebook that describes the experiment, what you intended to find out, what the results of the experiment were, and what these findings mean for your readers and the market at large.

Case Study

People love success stories, especially if these people are on the fence about purchasing something from you. If you have a client whose business you're particularly proud to have, why not tell their story in an ebook?

Ebook case studies show your buyers that other people trust you and have benefited from your product or service. In your ebook, describe what your client's challenge was, how you connected with them, and how you were able to help your client solve their challenge and become successful.

Product Demo

The more complex your product is, the more information your customers will need to use it correctly. If your product or service can be used in multiple ways, or it's hard to set up alone, dedicate a brief ebook to showing people how it's done. In the first section of your ebook, for example, explain how to launch your product or service. In the second section, break down the individual features and purposes your product is best used for.

Interview

Interested in interviewing a well-known person in your market? Perhaps you've already sat down with an influencer to pick their brain about the future of the industry. Package this interview into an ebook, making it easy for your customers to read and share your inside scoop.

Playbook

A "playbook" is a document people can use when taking on a new project or concept that is foreign to them. Think of it like a cheat sheet, full of tips and tricks that help your customers get better at what they do.

When done right, a playbook equips your customers with information they would need to excel when using your product. For example, a software vendor for IT professionals might create a "virus protection playbook" that makes support teams better at preventing viruses at their respective companies.

Blog Post Series

Sometimes, the best ebook for your business is already strewn across a series of blog posts. If you've spent the last month writing articles all on the same subject for your business, imagine how these posts would look stitched together?

Each article can begin a new chapter. Then, once this ebook is created, you can promote it on a landing page, link to this landing page from each individual blog post, and generate leads from readers who want to download the entire blog series in one convenient ebook.

Ebook Creation Resources

5 Free Ebook Templates in PowerPoint and InDesign [Free Download]

13 More Customizable Ebook Templates in PowerPoint [Free Download]

Data Visualization 101: How to Design Charts and Graphs [Free Download]

How to Easily Turn Blog Posts Into an Ebook [Blog Post]

A Simple Guide to Creating Social Sharing Links for Your Ebooks [Blog Post]

Do you have any other tips or resources for making ebook creation easier? Apply them to your content marketing strategy. I'd be remiss not to admit every company's ebook will come to fruition differently. It all depends on the needs of your brand.

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freeseotoolkit · 6 years

Text

Free Local SEO Tools That Belong in Your Kit - keresőoptimalizálás módszerek angolul

Keresőoptimalizálás és SEO a környékeden - angolul

What a considerable measure can change in only a couple of years! When I composed the first form of this post in January 2014, the neighborhood SEO industry didn't have a remarkable abundance of paid instruments that now exists, and a considerable lot of the complimentary gifts on my past rundown have been sunsetted. Certainly time for a total revive of the most helpful free apparatuses, gadgets, and assets I am aware of to make advertising neighborhood organizations less demanding and better.

While the greater part of the devices beneath are free, take note of that some will expect you to agree to accept get to. Others are constrained, no-cost, or trial forms that let you get a decent feeling of what they give, empowering you to consider whether it may be justified, despite all the trouble to become tied up with paid access. One thing you may see: my new rundown of neighborhood SEO devices offers expanded help for natural SEO errands, intelligent of our industry's developing comprehension of how firmly connected natural and nearby SEO have moved toward becoming.

Presently, we should open this toolbox and get 2018 off to an extraordinary begin!

For Research

US Census Bureau Tool Set

Hoping to better comprehend an objective group for advertising purposes? You'll discover 20+ valuable assets from the US Census Bureau, including populace measurements, monetary information, mapping and geocoding gadgets, pay and dialect data, and substantially more.

Customer Onboarding Questionnaire and Phone Script

Onboarding another customer? Diminish dull subsequent meet-ups by soliciting all from the correct inquiries the first run through around with this careful poll and simple to-take after telephone call content from Moz. Incorporates supportive tips for why you are making every inquiry. As neighborhood SEO veterans will let you know, a missed inquiry can prompt despondent (and exorbitant) astounds down the showcasing street. Make certain you have the aggregate photo of an approaching customer in clear view before you start strategizing.

Area Information Spreadsheet

Imperative when showcasing multi-area organizations, this free Moz spreadsheet will guarantee that you have all the data readily available about every district of an organization.

*Pro tip: When working with expansive undertakings, be sure that the information you're contributing in this spreadsheet has been affirmed by every significant office. It's extremely no amusing to discover a half year into a showcasing effort that there's inward difference about organization NAP or different highlights.

Neighborhood Competitive Audit Spreadsheet

Presently we're truly getting down to metal tacks. When you have to search for answers to the lasting customer question, "Why is that person outranking me?", this free Moz spreadsheet will enable you to archive key aggressive information. The final product of rounding out the sheet will be two sections of details you can thoroughly analyze in your journey to find contenders' positioning qualities and shortcomings. Need more direction? Read my blog entry in which I put this review spreadsheet without hesitation for two San Francisco Bay Area Chinese eateries.

Manual GeoLocation Chrome Extension, vagy nonstop villanyszerelő gyorsszolgálat Budapesten

Villanyszerelő Budapest: Watch Darren Shaw demo utilizing this apparatus to demonstrate how a neighborhood pack changes when a client for all intents and purposes crosses a road and you'll rapidly see how helpful this Chrome expansion will be in approximating the effects of client to-business closeness. Functions admirably on work area gadgets.

Our industry still hasn't completely recouped from Google expelling the Local Search channel from its motor in 2015, regardless I live with the expectation that they will bring it back one day, however meanwhile, this augmentation gives us a decent feeling of how searcher area influences indexed lists. Truth be told, it might even be a prevalent arrangement.

The MozBar SEO Toolbar

Nearby organizations in focused markets must ace conventional SEO, and the free MozBar gives a magnificent prologue to the measurements you have to take a gander at in breaking down the natural qualities and shortcomings of customers and contenders. On-page components, connect measurements, markup, HTTP status, improvement openings - get the information you require initially with the MozBar.

Google Advanced Search Operators

Not a device, in essence, but rather the best instructional exercise I have ever observed on utilizing Google propelled seek administrators to develop your examination. Dr. Pete separates this into 67 stages that will empower you to utilize these look refinements for substance and title examine, checking for unoriginality, specialized SEO reviews, and focused insight. Be absolutely wizardly and inspire your customers and colleagues, essentially by knowing how to design seeks in savvy ways.

Google Search Console

Expressions of remorse on the off chance that it as of now appears like an easy decision to you that you ought to be agreed to accept Google's comfort that gives you examination, cautions you to genuine blunders, thus significantly more, however neighborhood SEO is seconds ago intersection the limit of seeing how profoundly associated it is to natural pursuit. When playing in Google's terrace, GSC is an unquestionable requirement have for organizations of each kind.

BrightLocal's Search Results Checker

This prominent device completes an amazing activity of recreating neighborhood indexed lists at a city or postal division level. Now and again, it's best to seek by city (for instance, when there are different towns secured by a solitary postal division), yet different circumstances, it's better inquiry by postal district (as on account of an extensive city with various postal districts). The apparatus doesn't have the capacity to reproduce client level outcomes, so recollect forget that the closeness of an offered client to a business may make very unexpected outcomes in comparison to what you'll see seeking at a city or postal division level. I look at this as an extraordinary instrument to suss out the lay of the land in a group, distinguishing top contenders.

Disconnected Conversion Tracker Form

Give this convenient Whitespark frame to any individual who answers your telephone with the goal that they can record the response to the vital inquiry, "How could you catch wind of us?" Submitted data is spared to Whitespark's database and followed in Google Analytics for your future reference and examination. For neighborhood organizations, learning of disconnected components can be precious. This frame gives a basic purpose of passage into hoarding genuine information.

For Content

Answer the Public

Extraordinary compared to other adored catchphrase inquire about instruments in the advanced promoting world, Answer the Public gives you a chance to enter a watchword expression and create countless/subjects identified with your pursuit. A standout amongst the most magnificent aspects of this device is that it has a.CSV download include - ideal for right away producing substantial arrangements of catchphrases that you can enter into something like Moz Keyword Explorer to start the arranging procedure that turns up the most capable watchwords for your substance dev and on-page streamlining.

Buzzsumo

Another awesome substance motivation instrument, Buzzsumo indicates you gives you a chance to enter a watchword, subject or space name, and after that demonstrates to you which pieces are getting the most social offers. For instance, a look for wholefoodsmarket.com demonstrates that an exceedingly shared bit of substance at the season of my hunt is around an asparagus and broccoli soup. You can likewise sort by content kind (articles, recordings, infographics, and so forth.). Utilization of Buzzsumo can enable you to produce points that may be mainstream if secured on your site.

OSHA Standard Industrial Classification (SIC) System Search

Another intriguing asset for conceptualizing a wide pool of potential watchwords for content dev thought, OSHA's SIC seek returns huge, complete records. Simply look into your industry's SIC code, and after that enter it alongside a watchword/class to get your rundown.

USPS Look Up a ZIP Code Widget

Working with benefit region organizations (SABs)? Note the second tab in the menu of this gadget: Cities by postal district. When you know the postal district of a business you're promoting you can enter it into this basic device to get a rundown of each city in that zip. Presently, we should not make a wrong stride here: don't distribute vast squares of zips or city names on any site, however do utilize this gadget to make sure you are aware of the considerable number of groups for which a SAB may strategize content, third party referencing, mark building, genuine relationship building, online networking advertising, and PPC.

Blueprint/JSON-LD Generators

Instead of rundown a solitary device here, I will accept the exhortation of my companion, pattern master David Deering, who has shown me that nobody device is great. As David would see it, there isn't right now a composition/JSON-LD generator that does everything, which is the reason he keeps on building this kind of markup physically. That being stated, in case you're new to Schema, these generators will kick you off:

https://webcode.tools/json-ld-generator

http://microdatagenerator.com/generator.html

For Citations

Moz Check Listing

I can state without predisposition that I am aware of no free apparatus that completes a superior employment of giving you an exceptionally quick outline of the wellbeing of a nearby professional references'. On the telephone with another prospect? Simply connect to the name and compress and perceive how entire and precise the organization's references are on the sources that issue most, including the real neighborhood business information aggregators (Acxiom, Factual, Infogroup, Localeze) in addition to key stages like Google My Business, Facebook, Yelp, YP, and that's only the tip of the iceberg.

Actually initially, you can tell if irregularities and copy postings are keeping a business down. It can likewise be utilized for focused investigation, characterizing whether a perfect or untidy reference set is affecting contenders. The estimation of the free Check Listing apparatus turns out to be most completely acknowledged by agreeing to accept the paid Moz Local item, which robotizes aggregator-level posting administration even at an undertaking level with hundreds or thousands of postings, and offers alternatives for survey observing, positioning examination, and that's only the tip of the iceberg.

Whitespark's Local Citation Finder (free form)

The free form of this cool device from our companions at Whitespark will give you a feeling of how the paid rendition can enable you to find extra places, past the nuts and bolts, where you should need to get recorded. It additionally breaks down your rivals' references.

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contractor-media · 6 years

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Contractors: Are You Making These 7 Mistakes When Writing Blogs?

Blog writing can be an incredibly effective digital marketing strategy when the creator pays close attention to all the markers of quality. These markers include both technical and artistic elements as well as the context your blog plays within your overall marketing funnel.

Ignoring any part of this equation will leave you with a less-than-satisfactory result. Your audience will either disregard your content outright or any audiences you successfully build will fail to enter your marketing funnel as intended.

Luckily, plenty of companies out there are doing it right. 78% of B2C companies using content marketing say they are “moderately” to “extremely” successful with their content marketing efforts. 2 out of every 3 also say that their performance is better now than a year ago.

So what are they getting right? Most likely, they are avoiding the following seven common business blog mistakes that can hurt performance. Read the list below to ensure that you can find success and avoid the common pitfalls that hold content performance back.

Using Outdated SEO Techniques That Hurt Readability

If you find yourself demanding that your blogs include exact match keywords listed within a certain saturation limit, take a step back and look at the data.

According to the Google themselves, keyword stuffing is strongly discouraged. Instead, include keywords naturally within the text, and don’t be afraid to vary how they are used or arranged. Google emphasizes that keywords should match up with user intent, giving the example that a long-time soccer fan will know to refer to important world matches under the “FIFA” acronym, while less-knowledgeable viewers may search for “football playoffs” instead.

Having your keywords appear naturally is key! Google recommends that you avoid “inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users.” Try to write your content in a style that could get published on a popular industry blog instead, where any bizarre keyword use would be distracting and likely cause an editor to send your piece back.

If you find it hard to let go of bad keyword habits, recognize that search engine algorithm tendencies have changed. According to an extensive study and comparison-based research from SEMrush, 18% of domains that rank for high-volume keywords don’t even have an exact match keyword appear anywhere in the body of the text!

You can therefore rank without having to desperately overuse keywords. Instead, create keyword groups centered around your concept. You can use the AdWords keyword planner for suggestions. Your audience — and the search engines — will thank you!

Not Picking Topics That Have Value or Interest for Your Audience

Your company blog is not another place for ads! People will visit it only if it provides the same quality of content they would expect to find on a publication site. If they see that your “article” is actually a glorified pitch for a product, they will most likely hit the back button.

Ensure that your topics could meet the interest of a casual reader. Your own website visitor data can tell you this by revealing which articles get the most views and lead to the most time spent on site. You can also look to industry publications, mentions of your market niche in mass media, or your own competitors’ blog views for guidance.

Social listening is another useful tool. Social media can be your best source of new blog ideas, in fact. Looking for terms like “can I get a recommendation for…?” and other questions related to your product/service area is a great start. You can also source common questions your sales reps and customer service employees field.

Missing Out on Opportunities to Engage

If you have a comment on your blog or someone sharing it with their added input, recognize that this is an opportunity! Someone who was interested enough to comment or share took time and effort to interact with your materials. Continue the conversation, address their thoughts, and at the very least offer a “thank you!” for their effort.

This tactic is especially important if your typical engagement rate is slim. If you regularly get comments and other feedback on your posts, then choose 3-4 of the most interesting or valuable takes to interact with.

Responding to comments rewards these interactions, but ignoring them can feel like a punishment! People may eventually stop responding or even reading, but you have the power to encourage engagement instead. People love attention online, even if it’s just a brief nod from a brand they care about.

Being Too Scattered With Your Topic Choices

News moves fast these days, and we are often inspired in the moment to cover a certain topic on our blogs. However, you should balance out these improvisationally chosen subjects with a regular body of ongoing themed, evergreen content.

For example, does your blog have a “101” series for your industry? If you are a lawyer, for instance, does your blog take the time to cover the basics of your area of practice? Then, does it answer common questions people have regarding a typical case?

Articles like these have evergreen appeal, meaning they can continue getting traffic long after their publish date. You can also link to this content within your other pieces, building strength for your SEO and domain authority. Using the lawyer example, a law blog can highlight the word “negligence” the first time it is used in each related blog and link that term to a “What Is Negligence?” intro post.

You can also structure your foundational knowledge posts into a useful section of your website. Intuitive navigation encourages additional page views per visit, and it can strengthen your domain authority to help you rank higher, according to Google.

Not Planning Out Careful Customer Journeys

Every blog you write should not only cover a relevant, interesting topic but also lead the reader to a logical next step — or a choice of next steps.

A strong example of a bad way to do this is writing an article that tells someone everything they need to know about your profession. Let’s say you are a pool maintenance company, and you exhaustively list every chemical test and piece of equipment you use in a comprehensive blog.

This article will no doubt get a lot of views, but then what would they need your company for? Instead, the company can give an example of pool treatments and note that “every pool is different” or that “doing it yourself is time consuming and can lead to mistakes!” That way, the audience knows that even though they could DIY, they’ll get better results from you.

You never want to shoot your own value proposition in the foot, so to speak.

Similarly, guide the reader intuitively from their content view to the next step in their journey. That could be to “download our guide to winterizing your pool” by submitting their email, which gets them on your marketing list. Or, you can encourage them to “get a free estimate and assessment for what we can do to your pool” as a wrap-up call to action (CTA).

Steps in between your journey should be tempting and effortless to take. Keep your audience needs and expectations in mind, and when in doubt A/B test to find the most effective conversion methods.

Writing a Boring Headline

Your audience won’t want to click if your blog’s headline is too uninteresting or confusing. Focus a lot of your writing efforts on your headline, and regularly review data on article performance to see which headlines draw the most clicks.

You can also reference guides to writing better headlines, such as this data from Buzz Sumo and this recommended process from Moz’s Rand Fishkin.

Not Publishing Consistently

If people show up to a restaurant that’s randomly closed, they may stop trying to show up at all. Similarly, if your blog stagnates for months at a time, you are going to eventually turn off your readers altogether.

Make a point to post to your business blog a bare minimum of several times a month. 1-2 times weekly would be ideal. Having a set content theme for certain days can also work well at drawing regular audiences.

A consistent posting schedule will help you build audiences while rewarding regular readers with a steady stream of new content. Also, don’t neglect to promote your new blogs on social!

Getting Everything Right and Avoiding Business Blog Mistakes

The bottom line with all of these recommendations is to consider your audience. When you can write for real people from the perspective of something they would enjoy reading, you will reap the rewards of better content marketing performance.

Contractors: Are You Making These 7 Mistakes When Writing Blogs? republished from the Contractor Marketing blog by Contractor Media

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unixcommerce · 4 years

Text

55 Features Every Business Website Should Have (INFOGRAPHIC)

The 55 Most Important Features of a Website

A new infographic from My Web Programmer looks at 55 features your small business website must have to make all this possible.

1. Domains

2. Logo

Your logo helps your company get distinguished much easier than words. As such, incorporating your logo on your website helps visitors easily know they are at the right place while browsing.

3. Tagline

A tagline is a short phrase that states a company’s overall purpose and objective. It helps highlight a company’s brand to the public. Great taglines are memorable and easily recalled.

4. Phone number

Include your phone numbers and other contacts with an option link to click and call.

5. Call to Action

6. Top Navigation

7. Breadcrumb Navigation

Above the Fold

8. Image or Slider

9. Reviews and Testimonials

10. Important Business Information

Below the Fold

11. Quality Content

12. Main Feature

Besides the objective of reaching out to the public your website is a vehicle for selling. Your main feature should include further details on the offering.

13. Internal links

Footer

14. Navigation

15. Social Media Button

16. Online Chat

17. Business Hours

By simply putting your business hours on your site, you will keep many visitors from going elsewhere. Unless you are a 24/7 operation you will need to inform them what your business hours are.

18. Newsletter

When used right your newsletter will give your business the opportunity to demonstrate authority and expertise on particular subjects or your products and services.

19. Contact Information

Inner Pages

20. About Us

21. Inner Page Content

22. Contact Form

A contact form is yet another element on your site where you allow visitors to ask questions or leave a message on the website. Its main purpose is to generate leads from your website.

23. CAPTCHA

24. Privacy Policy

25. FAQs Page

26. Blog Page

The blog section is often the most dynamic page of your website. This is where you provide engaging content about your products and services and overall company news.

Blog

27. Comment Feature

A good blog page should incorporate a comments feature for you to interact with visitors. The questions you get from your readers can be a great source of information and new ideas.

28. Search Bar

a search bar allows visitors to easily search for products, services, blog postings and other content on your site.

29. Sidebar

Because your blog page is where visitors get comprehensive insights into your company you should also incorporate a sidebar to help them navigate through the latest posts.

30. Social Media Share

Content/Design Points to Consider

31. Easily Readable, Clean Font

32. Links that are Easy to Understand

33. Mobile Responsiveness

While designing your website keep in mind that visitors will use their mobile device. Make sure the site is mobile and tablet friendly.

34. Hamburger Menu on Mobile Site

35. Use Contrasting Colors

Using contrasting colors helps improve the look and feel of your website. Having a stark contrast in colors helps to distinguish the various elements included in the website.

36. Use a Spell Checker

SEO

37. Feature to Easily Update Page Titles, Meta Description

38. Automatic Sitemap Creation

39. Easy to Update URL Structure

40. Fast and Reliable Hosting

41. Automatic Website Backup Feature

Your web hosting provider should offer speedy and reliable loading and backup for your site. This will ensure your site can be up and running quickly in case of a crash or other disasters.

42. Secured

Technical Requirements

43. Optimized Code for Speed Fast Loading

The rate of speed your website takes to upload is key to having visitors stay longer. If it takes a long time to load, visitors will leave and look somewhere else.

44. Use a content management system (CMS) in the Backend

For those who do not have a technical background in web design, a content management system (CMS) can help them easily create and manage content on the website with relative ease.

45. Cross-Browser Compatibility

46. Google Webmaster Tools for Integration

Incorporating Google Webmaster Tools (GWT) can help you get valuable insights about your website. It helps inform you how Google sees your website and helps you identify issues that need fixing.

47. Google Analytics

48. Schema.org

Schema offers data markup to help search engines understand your website’s content and make it more indexable than other websites that do not have schemas.

49. Use Browser Cache to Increase Website Load Speed

When you use browser cache, content is delivered to visitors quickly. If your content is not in the browser cache then it has to be retrieved from your web server, which may take longer to retrieve.

Things to Avoid on Your Site

50. Do not Upload Videos on the Website Server

Try to avoid unnecessary clutter on your server don’t upload videos on your website server. Rather opt to use YouTube and Vimeo to lessen the load as well as expand your reach to audiences.

51. Avoid Background Music

52. Do Not Use Flash Elements

Avoid flash elements as websites that use them tend to have a much higher bounce rate due to issues with loading and performance.

53. Avoid ‘click to Enter Option on Your Website

Avoid using ‘Click and enter’ options to your website as it might put off visitors from visiting your site. The objective of your website is to draw in visitors easily and not put up roadblocks.

54. Do Not Steal Content

Make sure you use your original content and respect copyright rules.

55. Do Not Share Your Confidential Information

Takeaway

You have to look at your site as property in the real world. The more you invest in it, the more the value will grow.

Take a look at the infographic from My Web Programmer Below:

Image: Depositphotos.com

This article, “55 Features Every Business Website Should Have (INFOGRAPHIC)” was first published on Small Business Trends

https://smallbiztrends.com/

The post 55 Features Every Business Website Should Have (INFOGRAPHIC) appeared first on Unix Commerce.

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myaussie · 6 years

Text

New Post has been published on Online Crowd

New Post has been published on http://onlinecrowd.com.au/are-you-making-these-7-mistakes-when-writing-blogs/

Are You Making These 7 Mistakes When Writing Blogs?

Using Outdated SEO Techniques That Hurt Readability

If you find yourself demanding that your blogs include exact match keywords listed within a certain saturation limit, take a step back and look at the data.

Not Picking Topics That Have Value or Interest for Your Audience

Missing Out on Opportunities to Engage

Being Too Scattered With Your Topic Choices

Not Planning Out Careful Customer Journeys

Every blog you write should not only cover a relevant, interesting topic but also lead the reader to a logical next step — or a choice of next steps.

You never want to shoot your own value proposition in the foot, so to speak.

Steps in between your journey should be tempting and effortless to take. Keep your audience needs and expectations in mind, and when in doubt A/B test to find the most effective conversion methods.

Writing a Boring Headline

You can also reference guides to writing better headlines, such as this data from Buzz Sumo and this recommended process from Moz’s Rand Fishkin.

Not Publishing Consistently

A consistent posting schedule will help you build audiences while rewarding regular readers with a steady stream of new content. Also, don’t neglect to promote your new blogs on social!

Getting Everything Right and Avoiding Business Blog Mistakes

If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we’re limited in how many companies we can help at any one time. If you’re interested and find the program paused or not available, just leave your details and we’ll let you know when it re-opens.

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myfinanceblog · 7 years

Text

New Post has been published on My Finance Blog

New Post has been published on http://princefinance.princefamily33.com/2017/11/07/you-can-get-excellent-ideas-about-employment-in-the-following-article/

You Can Get Excellent Ideas About Employment In The Following Article

TIP! When you want a job, make certain you go to the interview dressed nicely, whatever the position. You will be viewed as more qualified if you dress well.

With the economy the way it is, finding a job can be quite difficult. If you are having difficulty in getting a good job that is financially secure, you aren’t the only one. This article is chock-full of great employment tips and advice that, if applied correctly, will be of huge value to you. To see how to correctly apply these tips, keep on reading.

TIP! Take advantage of all the resources LinkedIn has to offer. This tool has a section to show the qualities you possess under Questions and Answers.

When you are job hunting, dress for success, no matter the job. You’ll be viewed as more qualified if you dress properly. Dress professionally at all times to make the best first impression possible.

TIP! Be aware of the salary of people in your field to prevent a lower-than-average salary. People often do not demand fair pay because they believe that employers will refuse to hire them if they do.

Know what the industry standard is when it comes to pay, and do not undervalue yourself during salary negotiation. Some people set their salary requirement at less than their value because they think a prospective employer will not hire them for more money. While it is true that employers won’t want to overpay you, asking for a salary that is too little may harm your chances of getting the job just as much as asking for one that is too much!

TIP! It is best to arrive at work early. Unexpected delays could make you late, so having a buffer of several minutes is valuable! That way you will be able to build a consistent record of timeliness, which is something that employers value highly.

You should dress well during your interview. This is true even for a casual establishment. Just because they allow casual clothes doesn’t mean that you shouldn’t try to impress the manager looking like you should have the job.

TIP! If you have a silly email address name, create a new, more professional version for your resume. This is one of the first things that an employer is going to see, next to your name.

When you are searching for a new job, being properly prepared can make all the difference. Be certain to have a current resume that lists your qualifications in a comprehensive way. Also, make sure that your resume is comprehensive. Do not forget any information related to your previous employers.

TIP! Have a professional greeting prepared for answering the telephone. Employers will be shocked when they hear how polite you are, giving them a positive impression of yourself.

Try to maintain pleasant relationships with your coworkers. Being a team player is a big requirement for most employers, so it is important that you get along with others. If you develop a good reputation in this regard, you will set yourself up for promotions or raises more quickly.

TIP! Be sure that you have filled out each application in detail. Showing you are detail-oriented is a very valuable skill that is useful in the workplace.

Plan to arrive at work early. You never know when something could delay you, so make sure you have enough of a cushion to arrive to work on time. Establishing yourself as a timely individual will only help you in the long run.

TIP! The attitude you carry in an interview is key. You should keep a positive attitude and smile throughout the interview.

Remember that a resume is only a portion of what determines who gets hired. It does have to be up-to-date, of course. The resume alone won’t determine your eligibility for the intended position. Applicants who are dedicated and enthusiastic will be considered above those who do not show those traits. Figure out what you’re good at, and be sure to highlight these things.

TIP! Research a company before going to an interview. Most companies have web pages that you can study to learn the basics.

If you’re not sure how to get your resume just right, use a template that you find online as a guide. Many free templates are available that can be edited to your liking. Determine what aspect of your resume you’d like to highlight and then find a template that will help you reach this goal.

TIP! Do research about the company you wish to acquire a job with before interviewing. Check their LinkedIn profile, website and even the Facebook pages about them.

The difficulty associated with getting a job has increased since the decline of the economy. While things may be tough, you shouldn’t lose hope. Become knowledgeable on employment and use this article’s tips to get a job.

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