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softpulseinfotech · 3 years
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Looking for the best Shopify apps in 2021 to increase your sales? Check out these top 5 apps that will help you to grow your business. These must-have apps have free options but also have a paid plan to boost your eCommerce store. Find Shopify apps here.
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Web Planet Iets provides Website Development in Chandigarh, Mohali and  offers many online solutions such as Shopify Online Store Development, Shopify Support & Maintenance, Shopify Apps Development, Shopify App  Integration and much more.
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softpulseinfotech · 3 years
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Looking for the best Shopify apps in 2021 to increase your sales? Check out these top 5 apps that will help you to grow your business. These must-have apps have free options but also have a paid plan to boost your eCommerce store. Find Shopify apps here.
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softpulseinfotech · 4 years
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Once in a while, we all have been through a situation where we are trying to checkout from one site, but the site takes so much time to load the next page. And as a user, we end up getting impatient and leave abandoning the cart.
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softpulseinfotech · 4 years
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The world is going through the toughest times. Our generation has never witnessed such pandemics before. To help out all the eCommerce entrepreneurs here we have discussed a few of the trends that will show assured results for the businesses. Go through each of them and get the best results for your business.
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softpulseinfotech · 4 years
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Top Ecommerce Marketing Tips for 2020 | Softpulse Infotech
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The eCommerce industry indeed has grown above the expectation. And the pandemic of Covid-19 has even increased its demand. It is now evident that eCommerce is the future of all the retail. The sales of online sellers have seen a considerable peak. Due to the pandemic, more and more users are moving towards online shopping.
The businesses of giants like Amazon & Walmart are rapidly increasing. In such a phase, it's high time to get into the eCommerce business. Hence here we have discussed a few of the marketing strategies that will show good results in 2020. Let's discuss a few of the proven eCommerce marketing strategies that will deliver the great results in 2020, 
SEO & blogging
This is one of the most obvious. According to the research, 93% of online experiences start with search engines like Google, Bing, or Yahoo. If you want to buy anything, where would you go? On Google right? If one's business is appearing on the first page of Google, there is more likelihood of the business to get more sales and conversions. 
And the best way to achieve SEO rankings is through blogging. Create the most informative blog posts for your business. It increases your brand engagement and puts you in a better place in the market. Blogging also establishes your authority for your competitors. Write an in-depth keyword optimized blogs for your business. And get the best results for your business. SEO & blogging is an evergreen marketing strategy that will hold it's relevance forever. The means of doing SEO are changing, but its relevance is still intact.
Paid & free social media
Many of us are still at home. The culture of work from home has seen quite a boost. The total time spent on social media has increased. Social media has proven to deliver great brand awareness and conversion. If you have funds to conduct the paid marketing campaigns for social media, it's better to start conducting them. With the proper user targetting, well-written ad copy, graphics & videos, paid ads can surely deliver the great conversion and ROIs for your business.
Google shopping ads
Google shopping ads are also a great way of attracting major traffic to your website. When a user searches for their preferred products. And if your shopping ads appear with an attractive image, the users are more likely to click on your ad. According to the research, if the google shopping ad targetting is done right, it can deliver the ROIs up to 200%. 
Website speed
The website speed does not directly affect your marketing. But it surely has relevance in increasing the conversion on your website. The website speed also one of the biggest search engine ranking factors too. The attention span of the users is decreasing. If your website takes more than three seconds to load, the users are more likely the press the back button. Hence without directly affecting your marketing, the website speeds maters lot.
Video marketing
Over the past few years, with the rise of YouTube and the OTT platforms, video marketing has seen the much-needed raise. The users are more drawn towards videos. The businesses can convey their message even better with the videos. The users like watching videos more than the text-based content. Create more and more content related to your products. 
Try to include product illustration video with every product listing. Also, create how-to guides and product application based videos. And try to add a fun element with every video. It will stick users to watch more and more of your content. And the benefits will also directly appear on the sales and conversion of your products. 
Influencer marketing
With the growth of Instagram, the influencers have also seen the rise. If your business is associated with consumer-based products, there are a plethora of influencers. Find the influencer that can associate with your business niche. Research well about the reputation of the influencer. And find the best ones that suit your business. The influencers have a large follower base. A short video by them showcasing your product can deliver a great ROI for your business. If possible, you can also make the result-oriented deals with influencers to market your products.
User-generated content (UGC)
User-generated Content is surely the best marketing strategy. Many tech brands and consumer products such as shoes, clothes, etc have gained great results from the user-generated content. If you are a clothing brand, you can encourage your customers to upload pictures wearing your product by tagging you. The same posts can be uploaded on your own social media handles too. The users trust UGC more than the company's own marketing material. So many brands have leveraged the UGC and gained great results with it.
The bottom line
Ecommerce marketing is one of the highly evolving fields. The proper marketing strategy can be implemented according to the types of business. The strategies such as well designed websites, email marketing, and shoppable social media also hold it's relevance. I hope this article will help you understand the several strategies of eCommerce marketing. And thanks for reading till the end.
And if you are finding any difficulties with your Shopify store, feel free to contact our executive at Softpulse Infotech. We are a Shopify expert agency. We deliver the result-oriented services of eCommerce website design & development, digital marketing, and apps development. If you have had any of such requirements, feel free to contact us at [email protected].
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softpulseinfotech · 4 years
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In countries such as Australia, Fiji, Samoa, Cook Islands, Papua New Guinea, and New Zealand, ANZ bank holds a very higher number of users stake. But when it comes to eCommerce CMS Shopify, there is no proper payment solution to integrate ANZ eGate with Shopify. Hence to help out the merchants, here is ANZ eGate. Read this article until the end to understand the installation process for Shopify.
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softpulseinfotech · 4 years
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Here is the best Shopify payment solution for ANZ bank account holders. In countries such as Australia, Fiji, Samoa, Cook Islands, Papua New Guinea, and New Zealand, a higher number of users are ANZ bank account holders. And there is no proper ANZ payment solution for the Shopify. This app solves all of such problems
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softpulseinfotech · 4 years
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It is a Mandate for Ecommerce Sites to Mention Product's Origin Country: Govt
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The government and citizens of India are pushing the trade and manufacturing of local products. The PM Modi has given the norm of "Aatmanirbhar Bharat"(self-reliant India) & "Make in India." Even many foreign companies such as Apple, Samsung, etc have established their manufacturing & assembling facilities in India. 
The government is encouraging more and more foreign companies to come to India by providing many tax benefits. And in the attempt to promote the Aatmanirbhar Bharat (self-reliant India) and “Make in India” cause, the Government’s e-commerce Marketplace (GeM) has made it mandatory for the sellers to mention ‘country of origin’ on their market place.
All the new sellers registering on the marketplace will compulsorily include the Country of origin. And the sellers who are already registered with the marketplace are now getting a regular warning to mention the product origin country or their products will get removed.
The buyers on the platform will be able to see the percentage of Indian components available in the products. And there will be even a search filter of “Make in India.” Applying this filter will help visitors see the products with local preferences.
The platform has divided suppliers & products into classes. The Class One local supplier includes products with a minimum of 50% local content. Class two suppliers include products with a minimum of 20% local content. For the bids below 200 crores, only class one & two suppliers are eligible to bid, with the purchase preference for class one suppliers. 
The Rashtriya Svayam Sevak Sangh (RSS) with the affiliation of Swadeshi Jagran Manch (SJM) has also requested the government to make it mandate for private eCommerce websites like Flipkart & Amazon to mention the country origin of their products too. Hence the users will be able to understand, are the products of Chinese origin or Indian?
SJM co-convener Ashwani Mahajan has appreciated the move of GeM. And also mentioned that the same rule should be applied to private eCommerce sites too. They must mention “country of origin” with each of their products. Such a request comes ahead of the Commerce and Industry Ministry's meeting with e-commerce players to discuss the same cause. The representatives from eCommerce companies such as Flipkart, Amazon, Snapdeal, Nykaa, Pepperfry, and eBay will attend the meeting.
The border dispute between China & India is also getting deadly turns. The demand for Boycotting Chinese products is increasing from the many parts of India. And the government is also boosting the self-reliance and make in India movement. 
The opportunity for the Indian sellers 
If the result of the meeting makes it mandate for the eCommerce giants, then the many local sellers will be empowered. It will be an opportunity for the local sellers to come with even better products for the end-users. Create more useful products for end-users. Create products that are cost-friendly, durable, and can give strong competition to foreign products. They should try to solve the day to day problems of the users with products. 
In the end, it all boils down to usability and cost-effectiveness of the products. Many Chinese companies have established their monopoly in several product domains. With better product quality and the most aggressive pricing, they have dominated the industries, including smartphones, laptops, electronic chips, and many more consumer products.
It’s time for the Indian entrepreneurs to come forward and deliver the robust end products for the users. With the initiatives of self-reliance and make in India, the government is already promoting India made products. It's time to create complete Indian products. In the electronics sector, it is not possible to use 100% of India made components. Still, the gap can be filled by establishing advanced manufacturing facilities, skilled workforce, and better financing.
And if we talk about, the industrial sectors such as apparel, cosmetics, cutlery, lighting appliances, and many more household appliances, these sectors have a bright future. The small & medium-sized entrepreneurs can create great products for such industrial sectors. The 1.35 billion worth Indian market is open for the Indian merchants. It is an opportunity for them, create products that are worth buying. 
In the end, let us mention a bit about our selves. At Softpulse Infotech, we create great eCommerce experiences for our clients. Through the blog section of our website, we regularly keep our website visitors updated with the latest industry news, trends, and tips. For any queries with eCommerce business, feel free to contact eCommerce Website Development Company at [email protected]
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softpulseinfotech · 4 years
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Shopify & Walmart, both are the leading eCommerce giants. And they are partnering with each other to expand their marketplaces. The partnership of them will give more power to the end merchants of Shopify. By the end of the year, 1200 Shopify sellers will be able to list their products on Walmart. In this infographic, we have covered all the key aspects of this deal.
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softpulseinfotech · 4 years
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Walmart & Shopify both are the leading eCommerce giants. Both of them have deep effects on the eCommerce industry. They have partnered with each other to increase marketplaces. This strategic alliance will empower Shopify merchants as well as end consumers. To know more, read this article till the end.
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softpulseinfotech · 5 years
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Shopify has completely re-defined the process of developing an e-commerce store. In Shopify, withing few minutes a fully optimized e-commerce store development can be developed. Here we have talked about some of the Shopify e-commerce tips that can surely help you survive for longer in the market. Implement them on your website to see the positive results.
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softpulseinfotech · 5 years
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What are the Shopify Partners and How does the Shopify Partners Program Work?
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softpulseinfotech · 5 years
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The Benefits Of Hiring The Dedicated Shopify Developers
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The IT industry is booming on a large scale from the last few years. Multiple new businesses are going online. If you want to scale up your business then you must go online. A good eCommerce store is a must-have need for any online business. And for the development of a good e-commerce store, Shopify is the most reliable platform. Over the last few years, many web development companies have mastered the art of Shopify development. You can hire them to assist you with your Shopify Services.
Many companies call themselves Shopify experts, and there is a reason behind it. As they are working on this Platform from years, they have gained certain expertise for this particular platform. You can have look at their portfolios to have a brief idea about their work. Hiring Shopify experts can certainly take your business to a whole new level. There are many reasons to hire dedicated Shopify developers. Which includes the following.
1. Create a store on your terms. 2.  SEO Friendly Design 3. Attractive UI and UX designs 4.  Checkout Company portfolio 5. Check Company Review and Testimonial
1. Create a store on your terms
Nowadays every website development company offers so many services. The main motive behind hiring the Shopify experts is to Create your store on your terms, with the fulfillment of all your demands. Every business has completely different and individual requirements. According to your necessities, the expert will create your store. They will communicate with you during the entire process of store development. Hence all your requirements will be fulfilled.
2. SEO Friendly Design
Many web development companies provide these services too along with Shopify web development. If you want your store to be visible in search engine results page then search engine optimization is a must. If your stunning and fully functional web store is not appearing in search engine results pages then its all is useless. Without visibility on the search engine, you can not aspect your customers to search directly on a web browser and come to your store. By use of good SEO, you will see a considerable amount of increase in traffic to your website. In the end, it results in good sales numbers and business growth.
3. Attractive UI and UX designs
Attractive UI and UX designs are one of the most crucial factors behind the success of any eCommerce store. An engaging and user-friendly design will attract more customers than many unique features in your store. The success of any website can be measured by the best combination of usability and functionality.
4. Checkout Company portfolio
Before making the final selection of the company that you are going to work with, make a list of companies that offer services to hire dedicated Shopify developers. Visit their websites and analyze it. If they are claiming that they are the experts then, they must have the portfolio on their website. The portfolio is the most professional way to showcase your work.
5. Check Company's Review and Testimonial
Company's Review and Testimonial represent their previous customer's experience of working with them. Make sure you check them out to back up their claim of being an expert. Check their customer's review by visiting their google my business account, and on their own website. Make sure that you are partnering with the right organization for your Shopify store.
Conclusion
So these are the benefits of hiring the Dedicated Shopify Developers for your e-commerce website. Make sure to take all the points in serious consideration before making your final selection of picking the right company for your business. We can also help you with creating your Shopify eCommerce website. Softpulse Infotech is one of the top and renowned company for Shopify eCommerce development. Contact us today and get a business consultation for free.
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softpulseinfotech · 5 years
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Want to start a new eCommerce store? Shopify is the best platform for you. And to survive in the competitive market of eCommerce you must have to hire dedicated developers for your Shopify website. With the help of developers, you can create a fully customizable website that fulfills all your business needs. Readout this document by Softpulse Infotech to understand The Benefits Of Hiring The Dedicated Shopify Developers.
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