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SEO Key Points Everyone Must Know
Search engines update SEO rules every time and it can be overwhelming to keep up. However, there are some rules that will always remain unchanged.
As a marketer, it is essential to know these rules so you can be safe from any algorithm penalty brought about by these changes.
This article goes over the SEO key points that don`t change so you can`t be worried by search engine updates.
Keyword Density
Ensure your keyword flow naturally in your content. Stuffing keywords is a black hat SEO method that can make you penalized.
It`s advisable to use 1 to three keywords in every 100 words.
Don`t use too few keywords. That may confuse search engines about what the focus topic of your content is. It may also make your content be displayed on irrelevant queries which won`t help you get conversions.
Title
Create a compelling title and incorporate your main keyword. This helps people and search engines learn the focus topic of your content.
Your title should not be too long. Make it 70 characters. Too long titles get cut off in the search result. This hinders readers from seeing the important information that would entice them to open your content.
Meta Descriptions
Create brief and descriptive Meta descriptions that answer the targeted intent of your content.
Avoid using non-alphanumerical characters. Search engines cut short meta descriptions using such characters. Non-alphanumerical characters are those that don`t include numbers or letters e.g../?@, etc.
Optimize Your URLs
Ensure your URLs are easy to read. Make them short and include your focus keywords. Characters like "<>^`{|} block search engines from crawling and indexing content, so, you should avoid them.
Heading Tags
These make content easy to scan for readers and enable search engines to know the important parts of your content to rank.
Include your focus keywords in one or two of your H1 and H2 tags.
Content Body
Make your content as thorough as possible. Create content relevant to your title.
Delivering something different from your title is a black hat SEO method that misleads the audience. It will annoy people and make them ignore your websites.
Write short readable sentences and paragraphs and use a clear font that people can see clearly. This will enable people to understand your content and stay on your website for a long time.
Conclusion
Use your conclusion to summarize your content. Emphasize the points explained in your content and include a clear enticing call to action to persuade people to take your desired action.
Include your focus keyword as well so search engines can rank it for relevant search queries.
Internal Links
Do not leave orphan pages in your content. Link the related content on your website. This helps people to find different content from various pages. It also enables search engines to crawl and index content through those links.
Optimize Your Images Alt Text
Make your image alt text concise and include your main keyword. This helps content be displayed on image searches.
When somebody clicks on your images, they`ll be redirected to your website and increase traffic and potential to make sales.
Inbound Links
Backlinks help spread brand awareness. When you get linked to other websites, people can follow the links and find your content, increasing traffic.
Inbound links also make it easy for search engines to find your content. They will crawl your site through the links to index and rank it.
Final Thoughts
SEO rules are regularly updated for purposes of hindering people from tricking search engines and providing poor content to users.
However, if you master the rules explained in this article, you will no longer worry. Your website will be free from search engines penalty.
Always ensure to prioritize your audience`s intent, utilize keywords properly in the content key areas, and link your content to authoritative content and websites.
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