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#reposting because this got labeled as mature (it isn’t!!)
lqastro · 3 months
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eunwoo’s love is gone cover for binnie 🤍
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300iqprower · 3 years
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Okay i tried finding the original post on @iceperialprincess ‘s blog to just repost this but couldn’t find it so i’m just sharing the image my friend who found it shared AND I GOT A LOT TO SAY ABOUT THIS BECAUSE ITS ON POINT:
The main difference between real and Fate Columbus is that Fate Columbus is evil because of intent, and recognizes this about himself. Real life Columbus wasn’t hitler or anything and is somewhat of an exaggerated scapegoat for colonialism these days but but he’s detestable because he was ignorant, shortsighted, and above all incompetent in ways that needlessly costed lives and set precedents that would result in eventual genocide. He can’t be held responsible for people everywhere from years to centuries after him continuing terrible practices with the excuse of there being a precedent, but it doesn’t change the fact he had a large hand in the root of said practices. You can’t say “he was human like anyone else” which is a stupid middle of the road “I'm so mature” response I see as well. Real life, fiction, or otherwise, Columbus is not morally gray, he was a bastard, but that also doesn’t mean its okay to say he was the sole cause of the issues. Killing people for profit isn't “morally gray” no matter what the standard of the era is. But hey at least Fate Columbus doesn’t try to weasel out of his rep and in tackling it makes for an incredibly compelling character.
Someone else on reddit put it really well, don’t remember exactly what they said but basically it was how the difference between Columbus and other servants with a history like him is that Ozymandias, Caesar, etc recognize that their actions would not be acceptable anymore and adapt to those sensibilities, but Columbus acknowledges those changes in society and then proceeds to tell you he couldn’t give less of a shit.
…Just a shame that, as the actual OP of this discussed, we almost certainly won’t be getting another character like him. I mean I think Ivan is one of the best characters to come out of Fate but he is DEFINITELY toned way the frick down and after I read that original post I’ve had zero doubt it’s a direct result of Columbus.
But here's the twist, I wont blame entitled fans for once! I say even though this is not where I normally post my rants about such things
…not entirely, at least
Columbus is a complex character whose design took a big risk. Like most complex characters and characters who take risks at all it’s very easy to just label them as bad
Columbus in particular makes you uncertain and uncomfortable by design.
If Agartha had been good (quite the fantasy but bear with me), Columbus would stand out as this character that in an otherwise perfectly fine story sticks out with how the uncertainty he makes you feel, the bad taste he initially leaves in your mouth, in turn makes you question some things
In a good story, this would make him a talking point, an immediately accessible place to start digging deeper and uncover the complexities of the character
In a bad story though? It’s just another thing that makes you feel negatively about what’s going in, and so most people are just gonna IMMEDIATELY lump him in with the rest of the bad and not give it a second thought.
People love to bandwagon and make assumptions, especially with the negative, so instead of an accurate portrayal of an often over exaggerated historical figure (in both moral directions) with an interesting take on on their conflicting nature, Columbus is “blackwashed” despite being incredibly nuanced in every sense with the entire reason he’s conflicting being because he isn’t blackwashed, because he IS portrayed as admirable and charismatic all while fully addressing his evil nature.
So basically what i’m saying is:
Colombus’s poor reception and subsequent watering down of more brutal historic figures is, like everything else in Agartha, more Minase’s fault than anyone else’s. And you’ll have to take my word that it REALLY speaks to how much that fetishistic twat screwed up for me to actually take a stance that defends Fate fans.
Oh and the most noticeable toning down I'd say is Ivan the Terrible, who despite just like Napoleon being a fantastic character, very noticeably doesn’t really have much of his tyrannical nature, tragic madness, or famously cruel reputation as any core part of his character. Such traits are instead passed off as a result of everyone AROUND him, at least in the context of his lostbelt. Still hands down the best LB King we’ve gotten so far and i seriously doubt it’ll change.
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peepingtoad · 4 years
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THE POSITIVE & NEGATIVE; Mun & Muse - Meme.
fill out & repost ♥ This meme definitely favors canons more, but I hope OC’s still can make it somehow work with their own lore, and lil’ fandom of friends & mutuals. Multi-Muses pick the muse you are the most invested in atm.
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My muse is:   canon / oc / au / canon-divergent / fandomless /
Is your character popular in the fandom?  YES / NO / 50-50 (There’s a lot of love and a lot of hate, but I think many are actually pretty neutral on him too!)
Is your character considered hot™ in the fandom?  YES / NO / 50-50 (I’d say he may be an... acquired taste? Of course a lot of people I know here find him sexie so it’s hard to say for certain, heh. We may just be the weirdos of the fandom :P )
Is your character considered strong in the fandom?  YES / NO
Are they underrated?  YES / NO (Not in terms of ability, but underrated for just how complex and multi-layered he is, I’d say)
Were they relevant for the main story?  YES / NO.
Were they relevant for the main character?  YES / NO /
Are they widely known in their world?  YES / NO.
How’s their reputation?  GOOD / BAD / NEUTRAL (I honestly think he’s a man of many reputations, both in canon and in fandom :’D)
How strictly do you follow canon?  —  I’m very much a ‘use the bones of what we got in canon and do my best to flesh them out’ kinda roleplayer. There are some things that can be taken too easily at face value that I see fit to build upon. For example, I think Jiraiya’s feelings on the prophecy and his relationship with Konoha is something that could be too easily played off as simplistic, or like they were immovable constants. But that’s unrealistic for a man of his years and many experiences, so I try to put myself in his emotional setting at various points in his life, and trace how his feelings and behaviours change, if that makes sense? 
I try to avoid saying that any of the writing was straight up wrong because it’s disrespectful to the creator. But especially for Jiraiya, who had such a significant role to play in the narrative that it sometimes took precedence over his actual character, I do find some of his actions, and the way some interactions were handled in the canon to be a little OOC... so I’ll work with it and try to spin it in a way that I feel fits how he was characterised.
Basically, I’d say that I follow canon, but I like to enrich it in areas that were lacking detail or a nuanced view that took in all the surrounding events of the time. After Jiraiya’s canon death, of course, that’s when more divergence comes in to my portrayal... otherwise I wouldn’t be able to play any post-war scenarios! But the essence of his character is the same, which I try to keep as close to canon as possible.
SELL YOUR MUSE! Aka try to list everything, which makes your muse interesting in your opinion to make them spicy for your mutuals.   —  A man of many experiences! You can bet that any topic that comes up, he’ll have some sort of amusing anecdote to share, or be able simply to talk shit about it. He's seen so much, and has a sensitive soul enough that he’ll give anyone a chance; he’s very open-minded and non-judgemental, and honestly is a humanitarian that wants to help those in need. Might leave your muse a little baffled as to how he could hold the status of ‘legend’, only to show it when they least expect it. You never quite know what you’re going to get with him: he’s generous and selfless, yet has many vices that seem selfish at times; he’s both a lover and a fearsome fighter; he’s immensely resilient at the same time as incredibly vulerable and damaged; he’s a himbo and a bit of a jock with the soul of a poet. Love him with no restraint and invite his love in return, and you’ll get not only a lover, but a devotee. Wears his heart on his sleeve... or does he? Chip away at him and find out!
Now the OPPOSITE, list everything why your muse could not be so interesting (even if you may not agree, what does the fandom perhaps think?).  —  The pervy, flirty, jokey schtick could get grating, or come across as disingenuous. In romantic situations, he’ll keep quiet about putting a label on whatever it is, and beneath his overall sweetness and devotion there may be an underlying reek of commitment issues and a fear of admitting he is afraid. He also has a habit of deflecting negativity in general, and playing things off as if they don’t matter or they’re a joke, making him actually rather a difficult person to get to know the heart of. One might feel as if they’re getting nowhere with him...
... Either that, or they get the complete opposite. Yes, as equally as he can be guarded, he can overshare like crazy, and has a tendency to become codependent with those he gets attached to, which is inconsistent with his free-spirited nature, and how adept he is at keeping others at arm’s length from his less sunny side. This inconsistency might make him seem unreliable—if the fact he’s always off who-knows-where doesn’t do the trick already.
What inspired you to rp your muse?  —  I’ve been a big fan of the Sannin ever since I first read the Deadlock, but being a very young person at the time I perhaps couldn’t relate enough to people who had experienced so much to do them justice in my teenage fic-writing endeavours, so I remained on the sidelines enjoying content by other people (there may also have been a little bit of ‘what the fuck, why do I dig the old dude so much’ denial in there haha). I’ve picked up and dropped my obsession with the series several times over the years, and my love for those three seemed to grow each time. They really are ‘the lost generation’, and as the sole survivors—alongside having a huge impact on the plot, how the shinobi world is shaped, and the three main protagonists—there’s a lot of juicy material there, a lot of emotional background, along with decades of history that basically goes untapped in the canon. 
Anyway, I digress. Coming to the Naruto RPC for the first time around this time 2 years ago at the age of 25, I made this blog and my Deidara one on a whim, but focused on the latter at first. Villains were always comfortable territory for me in my other RP experiences, and I think it made me doubt that I could possibly do someone who is frankly a lovely guy any justice, no matter how much I loved him. I even had the intention of making him fully Akatsuki/Missing-Nin AU at first. Yeah. That’s how stuck in my villain/anti-hero zone I was! But, I think in the end, the fact he actually isn’t a two-dimensional typical ‘hero’ was something I chewed over and realised would be incredibly enriching to write, worth stepping out of my comfort zone for. And being a little more mature and less angst-ridden myself by that point, I found I could resonate with his feelings and ideals in a way that I know I couldn’t have as a teen... but I was still tentative. 
Anyway, after leaving his blog empty for a bit (with its placeholder URL ‘frogdaddy’, which sadly got hoarded by someone else), I cosplayed the old bastard, along with my partner as Orochimaru. We’d been stanning that particular ship and talking about how great the Sannin are in general for quite some time by that point, but being casually in character for fun while drunk off my tits at a boat party, was a bit of an epiphanic moment. Not long after that, I threw myself right into writing this chaotic-good old bastard with gusto, and here I still am :’)
What keeps your inspiration going?  —  Taking breaks to recharge as and when I need to. Seriously. The death of all my other blogs has been pressure (mostly from myself) to be there and force myself to put out regular content, so I went into this not thinking that way and it’s really helped! 
Of course, there’s also the fact that there simply seems to be no shortage of areas I can delve into with this guy. Again, it’s his age and all the missing years in canon... but I think it’s also how much love he has and his genuine eagerness to engage with others that makes him one of the most naturally bountiful muses I’ve played. Because honestly? Most of my villain muses wanted people to just fuck off :’D this guy is open to everything.
That aside, I guess I just gel with him more than I ever expected to. I’ve changed a lot as a person and gained more confidence since various areas of my life got better, and I really just vibed with this chill, funny, romantic, pervy, big-hearted energy. I enjoy angst, but my real love is peppering the serious and heartbreaking with romance and comedy—and isn’t that just befitting of him? Writing through his eyes also helps to keep my outlook positive, so that keeps me stuck on him as much as the seemingly limitless content potential. 
And this is without even going into my cross-fandom AU ideas I have on the back-burner. Honestly, they’re there but I want to put a real effort into them while keeping his essence the same, which for some, involves brushing up on my lore!
Some more personal questions for the mun.
Give your mutuals some insight about the way you are in some matters, which could lead them to get more comfortable with you or perhaps not.
Do you think you give your character justice?  YES / NO.
Do you frequently write headcanons? YES / NO.
Do you sometimes write drabbles?  YES / NO / RARELY. (depends on whether I get a flash of inspiration—which mostly comes with random asks that happen to stir up an idea for a scene, such as this one (NSFW warning))
Do you think a lot about your Muse during the day?  YES / NO.
Are you confident in your portrayal?   YES / NO.
Are you confident in your writing?  YES / NO.
Are you a sensitive person?  YES / 50-50 /NO. (I tend not to take things personally but am also very passionate—call it my innate Leo-ness!)
Do you accept criticism well about your portrayal?  —  Hmmm. I haven’t actually had any critique on my portrayal, so I’m not sure haha! I’d say if it’s constructive, then I’ll take it into account and consider it, especially if it’s a case where it helps me realise I’ve perhaps not gotten across what I intended to very well. But I’m also quite fond of my portrayal in its essence, so I may end up just thanking the person for their opinion and carry on as usual :P
Do you like questions, which help you explore your character?  —  Absolutely! I’ve had some wonderful ones recently and it’s exactly the kick I need to get ideas out, some of which I’ve had on the back-burner but not had a framework within which to write it without it getting derailed. I definitely appreciate a question that will keep me at least a little on-topic, otherwise if I go off on my own volition I really tend to... well, go off! Even if a question is a similar topic to something I’ve already done, it’s a good exercise for me to go back to the similar headcanon and see if I can build further on it, deviate, and link it to show what past thoughts I’ve been working with. A great way of keeping some consistency in my portrayal while making improvements, I find! And then of course I’ve had some questions that are entirely new morsels for thought, and it leads me to something new and fresh, which I greatly appreciate.
Basically, any questions at all, fire away! I may take a while but I will get to them eventually!
If someone disagrees to a headcanon of yours, do you want to know why?  —  Yeah. I mean I think it’s just polite to present a reason as to why not, instead of just being like ‘this is wrong/a bad take’ or whatever. Source material is down to personal interpretation, so if I draw different ideas from it to another person after discussion, then we can simply agree to disagree on it. 
If someone disagrees with your portrayal, how would you take it?  —  They are welcome to disagree with me I guess? So long as they’re respectful and don’t then treat me as if my interpretation is ‘AU’ or talk about ‘canon Jiraiya’ as if he’s obviously a different entity to my own, then disagree away. But if prompted enough, know that I will most likely defend my portrayal with what I consider to be justification from the source material :P I did pay close attention to it, after all, and I do consider my portrayal to align well with it.
If someone really hates your character, how do you take it?  —  Depends on the nature of it and the conduct, really? Like, people are allowed to dislike characters. I myself find a couple of characters pretty annoying or don’t particularly care for them (granted, usually it’s in a love-to-hate or simply a ‘this character doesn’t interest me’ way), but that doesn’t affect how I behave towards the RPer of a character. It’s just manners, really. People tend to RP characters because they like them, so why would you take negativity right to their doorstep, in this space they’ve made as an expression of enjoyment for, and to develop said character? 
There’s been some people who admitted to me that they didn’t care much for Jiraiya, but then began to like him more with my portrayal and that’s more than fine; I take it as the highest compliment in fact. It’s also the kind of open-minded attitude I like to have with portrayals of characters I don’t necessarily like or have much interest in, because by and large, people do tend to add more depth and nuance than the busy and character-packed canon allowed.
However, if it’s the type of hate that’s got its own devoted circle of bitter bitches, who seem to use so much energy hating a character... then please, don’t engage me. Doesn’t matter who the character is, don’t expect me to follow/keep following your negative ass if it’s constant on the dash—and if the target character is any of the Sannin then frankly I’ll have probably blocked/blacklisted in a heartbeat. The ‘critical’ views of them tend to diminish them as humans, diminish the context and events that surrounded their choices, and in a way that I find is a gross double standard compared to what people will allow other (read: young, attractive, fandom faves, ‘babies’ or ‘beans’) to get away with and excuse the behaviours of. I don’t need that kinda negative energy sullying my hobby, nor do I need moral superiority that isn’t applied consistently across the board.
Are you okay with people pointing out your grammatical errors?  —  Absolutely! I meticulously fret and check, and cringe when I get a reply and happen to spot errors while rereading what I wrote before it! I edit a lot but don’t always pick up on errors, so I’m more than happy to have it pointed out. Chances are, I’ll be far more brutal to myself about it than anyone else would be!
Do you think you are easy going as a mun?   —  Overall, yeah. I’m not possessive or clingy (I don’t think) and don’t expect the world from people, nor for them to focus on or favour me or be super fast. I just expect the same respect in return. Having said that, I will express it when I don’t like something or it makes me uncomfortable, provided we’re familiar enough, because if we’re strangers I’d feel like I was coming across as entitled to your energy and emotional labour. I do my best to be diplomatic about it though, and rest assured it doesn’t mean I’m forever mad at you or turned off in any way just because I have a small grievance. I just find that being honest with each other rather than letting things pile up and fester makes a friendship more solid, and basically more genuine and long-lasting.
That’s about it, congrats for filling out!
Tagged by: @dokuhebi​ Tagging: Whoever hasn’t done this yet!
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makeitwithmike · 7 years
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Words and Phrases to Ban from Your Social Media Vocabulary
By Dara Fontein
Have you ever cringed at something a brand or business said on social media? Often, small words can make a big difference in how brands are perceived.
Language is powerful and has a huge impact on the sentiment your content expresses. Nobody—not even a social media marketer—is perfect, so it’s understandable that a company’s social media feed may have the occasional language choice misstep.
Here’s a collection of wince-worthy words—broken down into four categories—to ban from your social media vocabulary.
4 types of language to ban from your social media posts
“Hip” lingo
You know that feeling when your dad asks about the “hippity hop” you’re listening to? That’s the same feeling audiences get from brands who try to be cool. Unless it fits your brand voice, using overly trendy lingo is a risky move for most professional organizations.
Brands don’t decide what’s cool—audiences do. When businesses try too hard to seem cool, they risk alienating their audience.
Some examples of words and phrases that you might want to swipe left on if hoping to avoid making your audience cringe in embarrassment for you:
AF: This acronym is used to help get a point across. For example, “I am hungry AF.” The ‘A’ stands for ‘as’ and the ‘F’ stands for a certain four-letter curse word. We’ll let you fill in the blanks.
I can’t even: A term that suggests you’re so overcome with emotion that you can’t form words. It’s a piece of adolescent slang that got picked up so quickly by brands that it became rapidly uncool. While a company like Taco Bell has a brand voice that allowed for the application of “I can’t even” at its peak, they have worked hard at establishing and maintaining this very specific tone.
Lit/Turnt: These mean essentially the same thing: to be intoxicated and hyped up on an event or situation. Unless they fit your brand voice, it’s probably a good idea to leave out of your social media lexicon.
Fam: If calling your audience ‘fam’ (as in, family) fits your brand voice, don’t let us hold you back. But chances are if you’re running a business, your customers might not be ready for this informal label.
Pepe Meme: While not a word or phrase, the popular Pepe the Frog meme has unfortunately become associated with racist and bigoted themes. Don’t use it.
Meaningless jargon
As a marketer, your job is to make sure your brand’s message is clear. Unfortunately, the use of marketing jargon, buzzwords, or ambiguous terms by businesses on social media is all too common. This practice alienates audience members who don’t immediately understand what the content means.
“Jargon masks real meaning,” Jennifer Chatman, management professor at the University of California-Berkeley’s Haas School of Business tells Forbes. “People use it as a substitute for thinking hard and clearly about their goals and the direction that they want to give others.”
Some common examples of marketing jargon to avoid—in your social media content or when discussing your strategy—include:
Viral: This refers to the phenomenon where online content receives an exceptional amount of engagement across social media networks. And social marketers sometimes use the term to describe their content goals. Instead of saying that your goal is for your post to go “viral,” it’s better (and easier) to establish measurable goals. For help with this, check out our guide to setting smart social media goals.
Synergy: This typically refers to the interaction between two things that creates a better result. But in the business world “synergy” is one of those terms that gets thrown around so often that it’s lost all meaning. Mashable even crowned it “the buzzword you can never escape.”
Optimize: This just means to make something as efficient as it can be. But the word ‘optimize’ has now become a catch-all for simply creating good content. You’ll often hear that “the post has been optimized,” when usually that simply means that the post was edited or reposted at a more highly trafficked time of day. This is another case where it’s better to just say what you mean, rather than throwing in a word that makes you feel smarter.
Millennial: Used by marketers to “describe people born between the early 1980s and the early 2000s,” the term “millennial” has become meaningless. While it may be helpful when your brand is trying to connect with a more mature audience who are trying to understand a younger generation, no millennial will self-identify as such. Being stereotyped in general is off-putting, and as described in our post all about the term, “there are countless competing views within that age bracket as to what is popular and what isn’t.” When marketers use the word “millennial” as an all-encompassing descriptor, they are missing the mark when it comes to authentically targeting their social media content.
Clickbait
Clickbait refers to sensational headlines that don’t deliver on their promise. As The Guardian’s Charlie Brooker explains, “We’re trying to fit in because exaggeration is the official language of the Internet, a talking shop so hopelessly overcrowded that only the most strident statements have any impact.”
If you want your brand’s authority and clout to remain intact, avoid using hyperboles in your social media posts.
A helpful tip for avoiding clickbait is to ask yourself whether the claim you’re making is really true. Some common terms to stay away from include:
Top/Best: Can you really back up a claim that what you’re offering really is the “best” advice? Don’t give your audience an opportunity to doubt you or question your credibility.
Worst: Same tip as above. If you’re going to say something is “the worst,” make sure it’s true.
Need: Again, ask yourself if this is the best word to use in your social media content. Does somebody “absolutely need to see this,” when “this” is a video of yourself acting out a Shakespearean scene with your ferrets? When you deem everything you post on social media a “need to see” or a “must-read,” it becomes a “boy who cried wolf” situation—and your audience will catch on quickly.
Only: While it’s tempting to declare your post is the “only guide to _____ you need,” the truth is that there are probably other posts of the same type and with similar information out there. When you use this kind of language, you again give your audience a chance to challenge your claims, which can cause you to lose credibility.
Cringe-worthy job titles
The final group of terms to consider cutting from your social media vocabulary has to do with marketing job descriptions. Some of these that I have come across include:
Social Media Ninja
Marketing Rock Star
Content Maven
Social Media Guru
Social Media Hacker
These kinds of nicknames, while seemingly innocent and fun, can actually have detrimental effects on your professional persona. When Jeff Barrett asked his Twitter community what they thought of these self-made job titles, he found that 9 out of 10 people felt that they devalue the person and cause others to take them less seriously.
“When someone works to showcase themselves as an expert, and then resorts to a self-declared tacky title, there’s something weird,” Christa Freeland, marketing specialist for Powershift Group in Austin, Texas, explains, “A lot of the time I see the marketing and social media types using this terminology, and it doesn’t help their case.”
The immense power of language means that careful consideration of the words and phrases you’re using in your social media and content strategies is key. Stay woke, fam.
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The post Words and Phrases to Ban from Your Social Media Vocabulary appeared first on Hootsuite Social Media Management.
The post Words and Phrases to Ban from Your Social Media Vocabulary appeared first on Make It With Michael.
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unifiedsocialblog · 7 years
Text
Words and Phrases to Ban from Your Social Media Vocabulary
Have you ever cringed at something a brand or business said on social media? Often, small words can make a big difference in how brands are perceived.
Language is powerful and has a huge impact on the sentiment your content expresses. Nobody—not even a social media marketer—is perfect, so it’s understandable that a company’s social media feed may have the occasional language choice misstep.
Here’s a collection of wince-worthy words—broken down into four categories—to ban from your social media vocabulary.
4 types of language to ban from your social media posts
“Hip” lingo
You know that feeling when your dad asks about the “hippity hop” you’re listening to? That’s the same feeling audiences get from brands who try to be cool. Unless it fits your brand voice, using overly trendy lingo is a risky move for most professional organizations.
Brands don’t decide what’s cool—audiences do. When businesses try too hard to seem cool, they risk alienating their audience.
Some examples of words and phrases that you might want to swipe left on if hoping to avoid making your audience cringe in embarrassment for you:
AF: This acronym is used to help get a point across. For example, “I am hungry AF.” The ‘A’ stands for ‘as’ and the ‘F’ stands for a certain four-letter curse word. We’ll let you fill in the blanks.
I can’t even: A term that suggests you’re so overcome with emotion that you can’t form words. It’s a piece of adolescent slang that got picked up so quickly by brands that it became rapidly uncool. While a company like Taco Bell has a brand voice that allowed for the application of “I can’t even” at its peak, they have worked hard at establishing and maintaining this very specific tone.
Lit/Turnt: These mean essentially the same thing: to be intoxicated and hyped up on an event or situation. Unless they fit your brand voice, it’s probably a good idea to leave out of your social media lexicon.
Fam: If calling your audience ‘fam’ (as in, family) fits your brand voice, don’t let us hold you back. But chances are if you’re running a business, your customers might not be ready for this informal label.  
Pepe Meme: While not a word or phrase, the popular Pepe the Frog meme has unfortunately become associated with racist and bigoted themes. Don’t use it.
Meaningless jargon
As a marketer, your job is to make sure your brand’s message is clear. Unfortunately, the use of marketing jargon, buzzwords, or ambiguous terms by businesses on social media is all too common. This practice alienates audience members who don’t immediately understand what the content means.
“Jargon masks real meaning,” Jennifer Chatman, management professor at the University of California-Berkeley’s Haas School of Business tells Forbes. “People use it as a substitute for thinking hard and clearly about their goals and the direction that they want to give others.”
Some common examples of marketing jargon to avoid—in your social media content or when discussing your strategy—include:
Viral: This refers to the phenomenon where online content receives an exceptional amount of engagement across social media networks. And social marketers sometimes use the term to describe their content goals. Instead of saying that your goal is for your post to go “viral,” it’s better (and easier) to establish measurable goals. For help with this, check out our guide to setting smart social media goals.
Synergy: This typically refers to the interaction between two things that creates a better result. But in the business world “synergy” is one of those terms that gets thrown around so often that it’s lost all meaning. Mashable even crowned it “the buzzword you can never escape.”
Optimize: This just means to make something as efficient as it can be. But the word ‘optimize’ has now become a catch-all for simply creating good content. You’ll often hear that “the post has been optimized,”  when usually that simply means that the post was edited or reposted at a more highly trafficked time of day. This is another case where it’s better to just say what you mean, rather than throwing in a word that makes you feel smarter.
Millennial: Used by marketers to “describe people born between the early 1980s and the early 2000s,” the term “millennial” has become meaningless. While it may be helpful when your brand is trying to connect with a more mature audience who are trying to understand a younger generation, no millennial will self-identify as such. Being stereotyped in general is off-putting, and as described in our post all about the term, “there are countless competing views within that age bracket as to what is popular and what isn’t.” When marketers use the word “millennial” as an all-encompassing descriptor, they are missing the mark when it comes to authentically targeting their social media content.
Clickbait
Clickbait refers to sensational headlines that don’t deliver on their promise. As The Guardian’s Charlie Brooker explains, “We’re trying to fit in because exaggeration is the official language of the Internet, a talking shop so hopelessly overcrowded that only the most strident statements have any impact.”
If you want your brand’s authority and clout to remain intact, avoid using hyperboles in your social media posts.
A helpful tip for avoiding clickbait is to ask yourself whether the claim you’re making is really true. Some common terms to stay away from include:
Top/Best: Can you really back up a claim that what you’re offering really is the “best” advice? Don’t give your audience an opportunity to doubt you or question your credibility.
Worst: Same tip as above. If you’re going to say something is “the worst,” make sure it’s true.
Need: Again, ask yourself if this is the best word to use in your social media content. Does somebody “absolutely need to see this,” when “this” is a video of yourself acting out a Shakespearean scene with your ferrets? When you deem everything you post on social media a “need to see” or a “must-read,” it becomes a “boy who cried wolf” situation—and your audience will catch on quickly.
Only: While it’s tempting to declare your post is the “only guide to _____ you need,” the truth is that there are probably other posts of the same type and with similar information out there. When you use this kind of language, you again give your audience a chance to challenge your claims, which can cause you to lose credibility.
Cringe-worthy job titles
The final group of terms to consider cutting from your social media vocabulary has to do with marketing job descriptions. Some of these that I have come across include:
Social Media Ninja
Marketing Rock Star
Content Maven
Social Media Guru
Social Media Hacker
These kinds of nicknames, while seemingly innocent and fun, can actually have detrimental effects on your professional persona. When Jeff Barrett asked his Twitter community what they thought of these self-made job titles, he found that 9 out of 10 people felt that they devalue the person and cause others to take them less seriously.
“When someone works to showcase themselves as an expert, and then resorts to a self-declared tacky title, there’s something weird,”  Christa Freeland, marketing specialist for Powershift Group in Austin, Texas, explains, “A lot of the time I see the marketing and social media types using this terminology, and it doesn’t help their case.”
The immense power of language means that careful consideration of the words and phrases you’re using in your social media and content strategies is key. Stay woke, fam. 
Do social media the right way using Hootsuite. From a single dashboard you can easily schedule and publish all of your social media posts, engage with your followers, and track the success of your efforts.
Learn More
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bizmediaweb · 7 years
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Words and Phrases to Ban from Your Social Media Vocabulary
Have you ever cringed at something a brand or business said on social media? Often, small words can make a big difference in how brands are perceived.
Language is powerful and has a huge impact on the sentiment your content expresses. Nobody—not even a social media marketer—is perfect, so it’s understandable that a company’s social media feed may have the occasional language choice misstep.
Here’s a collection of wince-worthy words—broken down into four categories—to ban from your social media vocabulary.
4 types of language to ban from your social media posts
“Hip” lingo
You know that feeling when your dad asks about the “hippity hop” you’re listening to? That’s the same feeling audiences get from brands who try to be cool. Unless it fits your brand voice, using overly trendy lingo is a risky move for most professional organizations.
Brands don’t decide what’s cool—audiences do. When businesses try too hard to seem cool, they risk alienating their audience.
Some examples of words and phrases that you might want to swipe left on if hoping to avoid making your audience cringe in embarrassment for you:
AF: This acronym is used to help get a point across. For example, “I am hungry AF.” The ‘A’ stands for ‘as’ and the ‘F’ stands for a certain four-letter curse word. We’ll let you fill in the blanks.
I can’t even: A term that suggests you’re so overcome with emotion that you can’t form words. It’s a piece of adolescent slang that got picked up so quickly by brands that it became rapidly uncool. While a company like Taco Bell has a brand voice that allowed for the application of “I can’t even” at its peak, they have worked hard at establishing and maintaining this very specific tone.
Lit/Turnt: These mean essentially the same thing: to be intoxicated and hyped up on an event or situation. Unless they fit your brand voice, it’s probably a good idea to leave out of your social media lexicon.
Fam: If calling your audience ‘fam’ (as in, family) fits your brand voice, don’t let us hold you back. But chances are if you’re running a business, your customers might not be ready for this informal label.  
Pepe Meme: While not a word or phrase, the popular Pepe the Frog meme has unfortunately become associated with racist and bigoted themes. Don’t use it.
Meaningless jargon
As a marketer, your job is to make sure your brand’s message is clear. Unfortunately, the use of marketing jargon, buzzwords, or ambiguous terms by businesses on social media is all too common. This practice alienates audience members who don’t immediately understand what the content means.
“Jargon masks real meaning,” Jennifer Chatman, management professor at the University of California-Berkeley’s Haas School of Business tells Forbes. “People use it as a substitute for thinking hard and clearly about their goals and the direction that they want to give others.”
Some common examples of marketing jargon to avoid—in your social media content or when discussing your strategy—include:
Viral: This refers to the phenomenon where online content receives an exceptional amount of engagement across social media networks. And social marketers sometimes use the term to describe their content goals. Instead of saying that your goal is for your post to go “viral,” it’s better (and easier) to establish measurable goals. For help with this, check out our guide to setting smart social media goals.
Synergy: This typically refers to the interaction between two things that creates a better result. But in the business world “synergy” is one of those terms that gets thrown around so often that it’s lost all meaning. Mashable even crowned it “the buzzword you can never escape.”
Optimize: This just means to make something as efficient as it can be. But the word ‘optimize’ has now become a catch-all for simply creating good content. You’ll often hear that “the post has been optimized,”  when usually that simply means that the post was edited or reposted at a more highly trafficked time of day. This is another case where it’s better to just say what you mean, rather than throwing in a word that makes you feel smarter.
Millennial: Used by marketers to “describe people born between the early 1980s and the early 2000s,” the term “millennial” has become meaningless. While it may be helpful when your brand is trying to connect with a more mature audience who are trying to understand a younger generation, no millennial will self-identify as such. Being stereotyped in general is off-putting, and as described in our post all about the term, “there are countless competing views within that age bracket as to what is popular and what isn’t.” When marketers use the word “millennial” as an all-encompassing descriptor, they are missing the mark when it comes to authentically targeting their social media content.
Clickbait
Clickbait refers to sensational headlines that don’t deliver on their promise. As The Guardian’s Charlie Brooker explains, “We’re trying to fit in because exaggeration is the official language of the Internet, a talking shop so hopelessly overcrowded that only the most strident statements have any impact.”
If you want your brand’s authority and clout to remain intact, avoid using hyperboles in your social media posts.
A helpful tip for avoiding clickbait is to ask yourself whether the claim you’re making is really true. Some common terms to stay away from include:
Top/Best: Can you really back up a claim that what you’re offering really is the “best” advice? Don’t give your audience an opportunity to doubt you or question your credibility.
Worst: Same tip as above. If you’re going to say something is “the worst,” make sure it’s true.
Need: Again, ask yourself if this is the best word to use in your social media content. Does somebody “absolutely need to see this,” when “this” is a video of yourself acting out a Shakespearean scene with your ferrets? When you deem everything you post on social media a “need to see” or a “must-read,” it becomes a “boy who cried wolf” situation—and your audience will catch on quickly.
Only: While it’s tempting to declare your post is the “only guide to _____ you need,” the truth is that there are probably other posts of the same type and with similar information out there. When you use this kind of language, you again give your audience a chance to challenge your claims, which can cause you to lose credibility.
Cringe-worthy job titles
The final group of terms to consider cutting from your social media vocabulary has to do with marketing job descriptions. Some of these that I have come across include:
Social Media Ninja
Marketing Rock Star
Content Maven
Social Media Guru
Social Media Hacker
These kinds of nicknames, while seemingly innocent and fun, can actually have detrimental effects on your professional persona. When Jeff Barrett asked his Twitter community what they thought of these self-made job titles, he found that 9 out of 10 people felt that they devalue the person and cause others to take them less seriously.
“When someone works to showcase themselves as an expert, and then resorts to a self-declared tacky title, there’s something weird,”  Christa Freeland, marketing specialist for Powershift Group in Austin, Texas, explains, “A lot of the time I see the marketing and social media types using this terminology, and it doesn’t help their case.”
The immense power of language means that careful consideration of the words and phrases you’re using in your social media and content strategies is key. Stay woke, fam. 
Do social media the right way using Hootsuite. From a single dashboard you can easily schedule and publish all of your social media posts, engage with your followers, and track the success of your efforts.
Learn More
The post Words and Phrases to Ban from Your Social Media Vocabulary appeared first on Hootsuite Social Media Management.
Words and Phrases to Ban from Your Social Media Vocabulary published first on http://ift.tt/2u73Z29
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