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Today is Part 2 of Week 8 of the #8WeekSuccess Real Estate Training Boot-Camp - I will focus on “Proper Real Estate Business Planning and EDDM Marketing” -- #BusinessPlanning #EDDM #RealEstateMailers #RealEstateSellers #20in20 #RealEstateTraining #KeyYessaad https://www.instagram.com/p/B_HonFBhuIO/?igshid=1ijoj63wkj6ml
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4 Steps to Make Sure Your Direct Mailing Campaign is Effective
Direct mail companies which specialize in sending real estate direct mail packages to potential buyers homes. These real estate direct mail companies are becoming more popular as real estate advertising tools. Nowadays it's very necessary to know who you're sending your real estate direct mail piece to. And to get the best response, it pays to follow some simple steps. These steps will make sure your direct mail piece gets the response it deserves:
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Get A Winning Message - Make sure your real estate direct mail companies clearly explain what's included in each mailing package. If they say "six units for a hundred and fifty dollars" don't expect your next prospect to be in that price range. Make sure they spell out clearly exactly what's in each mail piece. Also be sure to include a call to action. For example: "click here to request a free real estate sample", "fill out the form to receive a special offer" or "sign up for real estate leads".
Effective Postcard Design - Your real estate direct mail marketing campaign needs to have a very strong design. The front side of your postcards should always include your name, logo and call to action. On the back side of your postcards you want to include another call to action. A powerful way to gather great prospects is to place a call to action on the back side of your marketing postcard design.
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Real Estate Direct Mail Statistics That Can Make a Difference
The statistics provided by real estate direct mail marketing companies regarding their clientele are impressive. For example, their most recent survey found that nearly half of all clients currently "look" at real estate websites before they do any online shopping. When using direct mail postcards as a means of advertising your home, these numbers are astounding. More than fifty percent of all prospective home buyers will look at real estate websites before browsing through direct mail postcards in the mail. Statistics like this, and the fact that real estate direct mail marketing companies constantly survey their clients to keep them updated about special deals or promotions, prove the effectiveness of direct mail postcards.
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It is no surprise that real estate direct mail statistics would show a huge increase in social media traffic, considering that this was one of the main focuses of your real estate campaign. When you add the fact that more people are reading posts on their Facebook pages than any other website and that they are spending an average of twenty-six minutes viewing posts, it is easy to see that using social media as part of a marketing campaign is a great idea. By monitoring your social media results and acting on the ideas that are gaining traction with your target audience, you can easily make changes to your marketing channels when necessary, or completely overhaul the strategy.
Direct mail marketing companies can provide you with excellent statistics concerning the success of your campaigns. Because real estate direct mail marketing companies already know where their customers are going, it is easier for marketers to determine the best ways to reach their customers. Whether your marketing campaign is focused on reaching a specific city or zip code, or whether it is geared towards reaching a national, regional, or international audience, real estate marketers can ensure that their messages reach their target audience. Statistics provided by marketing companies like Mailchimp and Get Response help businesses focus their efforts on the right communities and the right message.
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Real Estate Direct mail – Blogspot
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