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carnivalcarriondiscarded · 2 months

Text

On The Topic Of Eddie.

First of all, he’s completely fucked. He’s screwed. I’ve said it a thousand times and I’ll say it again: I’ve never seen a character more doomed by the narrative.

Second, Eddie’s halloween costume was Frankenstein’s Monster. And pray tell, what was the Monster’s whole thing? That he’s betrayed by his own creator, rejected / attacked by the town, deeply misunderstood & interpreted as a violent beast despite being well-read and helpful/benevolent. There are some interesting ties there - especially with the Misunderstood Despite Being Well-Read (switch out violent beast with forgetful klutz and it’s a perfect fit). That, plus Eddie’s description of “...brought back from the dead… by the scientist… stitches… a deathly pallor… a bit of a moral conundrum…”

Take that and add it to how Eddie resembles the “night” side of the clocks (this will be expanded upon with Sally in a different post), and how @/theneighborhoodwatch once pointed out that the color purple is only shown in relation to Eddie & may represent secrets, how in livestream trivia it was implied that Eddie doesn’t sleep at night as he is a “busy guy”, and how Sally’s “monster” only comes out at night and likely isn’t a monster at all - she is dramatic, an embellisher, and said to present things that she herself doesn’t know / is uncertain of As Fact, or at least present them as if she knows exactly what she’s talking about (even when she doesn’t and knows it).

Another tidbit that I may have mentioned but I’ll bring it up again: Eddie’s eyelashes match the scalloped trim under Home’s windows. Three round curves.

As an additional tally in the “Eddie is soooo fucked <3” scoreboard, Eddie is the mailman in a story where one of the first things we knew to be actually happening was the WHRP receiving letters of Welcome Home media (now I’m not saying Eddie sent them, certainly not. He may or may not have had a hand in helping with the delivery, but what I mean with this is how it ties in symbolically/abstractly/thematically.) That plus the red envelope, the general unfolding delivery theme… Eddie even has a holiday explicitly associated with him - Mail-In Time Day.

Then there’s the fact that Eddie tends to express Knowledge and a more worldly disposition, in a way. Despite Frank being mentioned as the neighborhood “intellectual”, and he is so with facts, Eddie seems to have a deeper well of… let’s say cultural know-how. Pair that with how his bio is the only one to say/imply that he comes from elsewhere, that he’s been Around. Everyone else came from their family or don’t have a stated before, but Eddie? He was strongly implied to have delivered to a lot of different places - this is made into a running gag, but we all know a running gag for the Show has deeper implications and meanings.

And the fact that his genuine knowledge as well as his past are consistently dismissed and/or played off for laughs…

IMPORTANT NOTE FOR THIS NEXT BIT: I CANNOT FIND THE OG ASK OUTSIDE OF SCREENSHOTS SO TAKE ALL OF THIS WITH A MASSIVE GRAIN OF SALT, AS THERE IS THE POSSIBILITY THAT THE ASK WAS FROM PRE-2021 AND SO - ALONG WITH THIS SPEC CHUNK - IT MAY BE NULL & VOID. BUT IT ALSO MAY NOT BE! SO I’LL TALK.

A while back - this is related I swear - there was an ask Clown answered where they talked about some of his notes on Eddie. The first part that I want to point out is how apparently Eddie is a good source for information (specifically How-To), but despite being talkative he doesn’t share unless prodded for it. This directly relates to the above points.

Then there’s the one I really want to talk about - how Clown says that “He [Eddie] has a great deal of precision for someone who presents themselves as a semi-clumsy busybody!”

That single line made me insane, personally. First, the wording. The choice of saying presents themselves as instead of something like for someone who is. There’s an obvious discrepancy between his precision and clumsiness. Now I don’t doubt that he may be a tad accident-prone, but what if Eddie is dialing up the clumsy nature to disarm his Neighbors / craft a specific reputation for himself / give himself leeway in other areas.

On one hand, this is suspicious as fuck.

On the other hand, this is so adhd of him.

One of the things rarely mentioned about it is how sometimes we adhders will play up our more “useless” traits in order to create a bit of a social safety net. Admittedly, I will sometimes play up my forgetfulness so that a) if i do forget things (truth more often than not), people aren’t surprised. b) when i remember things, people are pleasantly surprised. I mean, if people start thinking we’re competent then they’ll start Expecting things from us, which is never a good thing!

And another thing that relates to it that that ask said - Clown says in it that Eddie is slow to anger, but he gets frustrated more easily. Which is fascinating and very relatable. They also said that he can’t talk about it without wandering too far, which - if the post is viable - has… implications.

Anyway I am very confident that Eddie is in fact adhd. List of reasons (refer to the wiki trivia Eddie Dear section for sources):

He’s forgetful

He gets so involved with a task and cannot break away until it’s finished, thus often making him late

He’s particular

He has a watch - likely to help him keep track of time, implying that he has difficulty with the concept (time blindness!)

He is very talkative and rambley

& seems to have slight difficulty with picking up on social cues telling him when to / when not to speak

He’s slow to anger but more easily frustrated

Beyond all of this I don’t have much to add that I haven’t already talked about in a previous post! I’m sure even so I’ve restated some (or a lot of) things - it Happens!

In conclusion: bbg is so screwed & also adhd <3

#ok next up is the eddie & sally post #then it's the sally post bc mmm i have some Things to say about her #then frank & julie - i might combine their Own specs into the same post since there's not quite as much there and it very much intersects #then i'll give us a break with some Reality Mechanics spec-#IM SORRY BUT IM GOING TO BE POSTING LATE AT NIGHT!#you may have to come back to my blog & refresh if you want to read them all #much to say in so little time...#its a hell of my own making! i still have that last thing to draw & a stream test to do...#oh but this is the sort of crunch i enjoy...#crunching on something im passionate about is rarely a drag!#homebogging #wh speculation #welcome home speculation #not much to say in tags... im getting more Thorough with the post itself #leaving more meat there! less scraps to hide!

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thefailingthief · 3 years

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hey do you have any advice on getting started in the rp community? feel free not to answer if you don’t want to!

Buckle up, because I have a lot to say about this! I had to figure most of this out on my own, so I tried to be as thorough as possible. Feel free to skip over things you already know!

So you want to join Tumblr RP?

Hey, welcome!

The Tumblr RP community can seem hellaciously complicated, but it's really not. Sure, there are a few basics that most people expect, but after that, there are tons of people out there to talk to and interact with! Some are friendly and open, and some are more reserved and restricted. That being said, here's some basic terms and styles you'll run into!

"Muse" is just another word people use to refer to their characters. They can be an "OC" or original character, or a "Canon" character from a TV or book series you enjoy. They can even be "Canon Divergent," where you don't follow or even change canon events in your writing, or "Genderbent," where you play them as a different gender.

"Mun" refers to the person behind the muse. When you speak "OOC," out of character, people will know you're talking and not the muse.

"Multimuse" is a blog where people have more than one muse to choose from.

"Multiship" is a blog where the muses can have more than one (usually romantic) relationship with various other characters. These all happen independently of other relationships, each in their own separate little universe. Speaking of-

"Multiverse" is when a muse can have various things happening in a RP, but it doesn't effect at all any other RP they have with different partners.

A "Thread" is the ongoing RP. Whatever you're reblogging and responding to, that is the thread.

There's different writing styles, too!

"One-liners" are very short responses to a thread, usually one or two sentences long. This is especially good for "crack" threads, which are more comedic, random, meaningless threads for fun.

"Single Para" is when the response is usually about a paragraph or so long.

"Multi Para" is multiple paragraphs in a response.

"Novella." Gods save the novella writers, for it is an amazing skill. They usually write a few thousand words into their responses. If you like writing a ton of stuff, like you're writing a book, this one is for you.

Then, there's selectivity!

"Nonselective" writers are more open to a bunch of different partners. They don't have a strict criteria for who they want to write with. That being said, they do refuse to write with people from time to time if it's not working, which is okay.

"Semi-selective" people have a few more criteria they're looking for when they RP with someone, but they're still fairly open.

"Selective" and "Highly Selective" people have several criteria they want met when writing. What exactly can vary from person to person, but they're generally more choosy than others. Disclaimer: you might hear them called cliquey, elitist, and snobby. That's not true. Sure, some people are, but most are just looking for a writing style they can work with more easily, or they don't have a lot of time and want to spend it with people they know they'll enjoy writing with. Maybe they had bad experiences and want to protect themselves. It can be any number of things.

"Mutuals Only" or "Private" blogs want you to be following them, and them to be following you.

One more thing:

"Indie" blogs are blogs with muses that have no fandom. OCs are usually found here.

"Group RP" are RPs in a set universe, usually with characters premade that you can choose from. These groups usually RP within the group only.

"Crossovers" are when you want to mix fandoms. Want to take Superman and stick him in Gravity Falls or with The Doctor? You want a crossover!

Okay, now that that's out of the way, let's really get started.

First Things First

First, you need a blog. I know, I know, it sounds obvious, but it's important to have your RP on a separate blog from your normal one. If you want to post memes or politics and discourse all day, by all means, go for it. Some people are just here to RP and get away from the world for awhile, though, and don't want to see those things. The solution, then, is to have two blogs.

You can make a sideblog to your main one and RP there. Just let people know you'll follow them from your main blog, if that's what you want to do. Or, you can have a totally separate main blog. It's up to you.

Now, some people say you need a big, fancy blog theme to go with it. I'm going to go on record to say you don't necessarily. I use Tumblr Default, and it never held me back. That being said, if you want to have a fun, creative theme, there's plenty to choose from! Just do a quick Google search and find what's right for you! Make sure, though, you can make at least 2 separate pages on it, and give credit to the one who took the time to make it. I also recommend it have text that contrasts with the background and is large enough to read, just so people don't have to squint.

At this point, it might not hurt to think about tags. What will you tag your normal RPs? The memes you reblog? Your OOC posts? What organizing tags will you use to make sure people can find things easily?

Next, you need a "Rules" page and an "About" page!

Your Rules are what you expect from a RP partner. You can describe yourself a bit and explain things here. For example, say violence is a topic you want to avoid in an RP; you can note things like that here. Let's say your muse is a villain, and you refuse to make them kind because it's out of character for them; let people know. You can also mention how selective you are, how much time it might take for you to get to threads, how best to contact you, and so on. If you want to plot a thread out or just jump in, let people know. This is where you let people know what to expect, and what you expect from them.

The About page is one of the most important things you can have. It's where you describe your muse. Tell people their background, their appearance, their personality, so on. I like to look up character sheets and fill those out. Even if they're a canon muse, it's important to summarize them where people can reference, especially if they're canon divergent.

These two are requirements for most people to RP with you. You can put them on separate Tumblr pages, Google Docs, a post on the blog itself, whatever. So long as you have links where people can find them easily, it's up to you where you put them.

Jumping In

Okay, that's the technical stuff out of the way. Now, we get to the good part: actual RP.

Finding partners is an active process. People aren't just going to roll in. You have to put yourself out there, I'm afraid. However, it's not as scary as it sounds.

My personal technique for finding people is to go into the tags to look. "Open RP" and "Open Starter" are generally the first ones I check. People post RPs you can respond to here. Make sure you check their rules and about pages first. After that, jump in! A lot of them might not be a permanent RP partner, but that's okay! If you're tenacious enough, you'll gather a few people after awhile.

If you're in a fandom, then use that tag to search for people. "(Fandom) RP" will be where you hunt for those.

"Group RP" tags have group advertising. If you want to join a group, here's where you'll find a bunch. They have their own rules and characters, so be sure to check out their stuff before you ask to join in!

Another thing you will see is RP promos. These are basically advertising a blog and its characters. It can help pique your interest, or if you make one, it can pique the interest of others. With these, you can always follow the blog and see how to best contact them, either through an ask or an IM, to ask if they want to RP. The worst they can say is no, after all. You'll never know until you try.

If you want to post things in the tags yourself, you'll need to wait a bit for Tumblr to acknowledge your blog - about a week - then post away! You can make your own open starters or RP promos to try and draw people in. Canon characters tend to draw in more people than OCs, but don't let that discourage you!

After all of that, it's just a patience thing. For example, I've been here for years, yet only have about 10 people who RP with me. Others get hundreds of people following them. What matters is that you enjoy writing with the people that want to write with you. It'll take some time to find those, but they're out there if you look. You might even make some new good friends. Who knows?

Okay, I rambled a bit, but I think I covered most everything. If anyone has something to add or more questions, feel free to respond to this!

#(who me? | ooc)#lavmars #((sorry it took a few days!))

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blaperile · 5 years

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Homestuck Epilogues - Meat - Page 5

#Homestuck #The Homestuck Epilogues #Meat #reaction #Dave #Dirk #Jake

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laurelkrugerr · 4 years

Text

What Should I Do in My First 6 Months With a Local SEO Client?

Advance Your Agency is a BrightLocal series designed to equip you with the skills, knowledge, and advice necessary to take your agency operations to the next level.

So, you’ve just landed your first proper local SEO Company client. How do you ensure that you provide them with sufficient value in the first six months?

Showing the benefits of your local SEO Company work within the initial six months is vital if you’re hoping to retain clients and build positive relationships, as well as securing your agency as a competent player in the world of local SEO Company.

With so many tasks to manage, from review generation to Google My Business optimization and beyond, it can be a challenge knowing what to prioritize.

In this month’s issue of Advance Your Agency, I’ll talk you through the most important steps to take in the first six months with a local SEO Company client.

But, I won’t be doing it alone…

Throughout this article, I’ve enlisted the help of three key players in the world of local SEO Company, who have advanced their agencies and lived to tell the tale. Thank you to Sterling Sky’s Joy Hawkins, Bowler Hat’s Marcus Miller, and RicketyRoo’s Blake Denman for sharing their perspectives and helping to inform this piece.

Read on to benefit from their top tips, actions, and tactics to undertake during the initial half-year period with a new local SEO Company client.

Contents/Six-Month Checklist

Month 1: First Steps

Talk to Your Client – Get to know the business’s brand and what they’re looking for through an onboarding questionnaire and kickoff call.

Identify and Set Goals – Understand what your client is hoping to achieve, use SMART goals to set measurable targets.

Manage Expectations – Don’t overpromise. Be realistic with your client about what can be achieved and in what timeframe.

Perform a Local SEO Audit – Familiarize yourself with the client’s current local SEO Company practices (if any) and identify priority areas that need looking into

Months 2-5: Local SEO Tasks

Set Up Rank Tracking and Reporting

Optimize Google My Business

Perform Local Keyword Research

Citation Audit

Spam Monitoring

Google My Business Posts

Review Management

Month 6: Proving Value

Summary

Resources

Month 1: First Steps

In this section, I’ll explain how to approach your first contact with a new local SEO Company client.

Talk to Your Client

First things first, you need to know what your client wants to achieve.

The best way to do this is to have an in-depth chat with your client. What do they want to gain by performing local SEO Company? Often, you’ll get a response like “I just want to rank higher!” but it’s important to delve deeper. Why does the client want to rank higher? Is it because they want to drive more traffic to their site, get more phone calls, or improve their reputation?

Beyond just taking the opportunity to get to know your client and their business, there will generally be a few housekeeping bits to get out the way.

Founder of RicketyRoo, Blake Denman, advises that it’s important to lay out the process of what’s to come as clearly as possible.

In month one I schedule a kickoff call, send an email with detailed instructions on what we need access to, and how to go about doing it. Since we work mainly with SMBs, giving them clearcut instructions, step-by-step, is very helpful for them.

There are also ways to streamline the process of identifying a client’s business history and future, such as creating an “onboarding questionnaire”, as Blake refers to it. This allows the client to tell you in their own words exactly what they’re looking for from a local SEO Company agency and what they’re currently working on.

We also send links to our onboarding questionnaires that give us a good overview of the business, branding, etc. The kickoff call’s purpose is for me to go over the questionnaires, ask a few deeper questions, and see if they have questions. We’ll also go over the deliverables again for the first month.

Once you’ve spoken to the client and sufficiently familiarized yourself with their work and understanding of local SEO Company, you can move on to the next part of the process: setting goals.

Identify and Set Goals

Ensuring you and your client have a shared vision for your local SEO Company work is vital. It’s important to understand that local SEO Company shouldn’t be seen as a “quick win”, but instead, a way to take your client’s business to the next level, provide them with more visibility, and elevate their current business efforts.

Similarly to Blake, Founder of SEO Company agency Bowler Hat, Marcus Miller, agrees that speaking with a client early on in the process is vital.

Here, he discusses the importance of setting goals.

At Bowler Hat, there are a couple of jobs that we tackle at the beginning of every project.

Firstly, we like to get a clear understanding of the client’s objectives and the business itself. We need to know what the client is actually trying to achieve, rather than the specific SEO Company goals. This is to ensure we give the best possible recommendations and can set some clear and measurable goals (typically SMART goals) that we can use to measure progress.

Sometimes, SEO Company is not the best fit for the business requirements, for example, if the site ranks nowhere, the goals are lofty and the client needs leads tomorrow, we may suggest another tactic whilst we work on SEO Company in the background.

As Marcus mentions, sometimes the client’s goals will span beyond SEO Company, and you’ll need to be prepared to adapt accordingly. In fact, sometimes you’ll need to be prepared to say no altogether if the client’s goals just aren’t a good fit for your skillset or culture.

Like I said, sometimes a client will come to you saying their “goal” is to rank number one in Google searches, but it’s your job to unpack this and ensure you have an awareness of the client’s real-world business goals and how local SEO Company fits into those.

SMART goals can be a great way to ensure you’re both working towards the same target.

To begin setting SMART goals with your client you’ll need to agree on targets that are:

Specific (simple, sensible, significant).

Measurable (meaningful, motivating).

Achievable (agreed, attainable).

Relevant (reasonable, realistic, and resourced, results-based).

Timely (time-based, time-limited, time/cost limited, time-sensitive).

A SMART goal might be something like:

Increasing revenue X amount from last year

Increasing the number of new customers by X

Increasing store visits by X percent

Whatever it may be, this will help you to determine the kind of work needed to put your client where they want to be.

Manage Expectations

During this six-month process, you’ll also want to be clear about setting and managing expectations. It’s important not to overpromise, which can be especially hard when just starting out as a local SEO Company agency.

A good local SEO Company strategy is a hugely powerful tool and can be what really takes a local business to the next stage of success.

That said, it doesn’t happen overnight. Local SEO Company is an ongoing process, and the ability to rank well is owed to numerous factors — proximity, relevance, and prominence, being the top three.

Try not to make promises to your client (“We’ll get you ranking number one in no time!”) and instead be realistic, refer back to your agreed upon SMART goals, and keep your client updated when things go out of your control (unfortunately, local SERPs get their fair share of ranking flux, too).

Complete a Local SEO Company Audit

Once you’ve established the client’s goals, our experts unanimously agree that the next step is to undertake a thorough audit.

Sterling Sky’s founder, Joy Hawkins, says that, although they don’t have a set “checklist” of tasks to perform, there are some projects her agency tackles first.

Our process is to first do an in-depth audit. We charge for this, it is done manually by a person (not automated), and it is designed to figure out which items are keeping the business from succeeding currently. We do use tools (like BrightLocal) as a part of this audit but I would never suggest completely automating the auditing process as there are too many things that need a human eye. While doing the audit we add labels to the things we find to rank them in the order of high, medium, and low priority.

From here, Joy and her team can identify high priority tasks. Of course, these are the tasks the SEO Company agent will tackle first.

Our to-do list for month 1 is to go through the high priority items first. Sometimes this stretches into months 2-6 depending on the issues. For example, if the business is getting impacted by the filter, this would be a high priority item and would need to be tackled first. Things like citations almost always get tagged as low priority and are left until much later. Link building is something that almost always gets put as high priority and is done continually (never ends). I’m a big fan of coming up with custom action plans that fit the business, their current scenario, industry, and market.

BrightLocal’s Local Search Audit tool

When identifying your client’s priority items, it’s important to remember that few local SEO Company tasks are “one and done”. As Joy says, projects such as link building tend to operate on a more ongoing basis.

Additionally, there are some aspects of local SEO Company that are commonly seen as foundational and, while they may not be game-changers, will need to be done if your client hopes to compete.

Regardless of what tasks you’ve identified as high priority, the next steps will be the same for everyone: getting to work on implementing a great local SEO Company strategy.

The post What Should I Do in My First 6 Months With a Local SEO Client? appeared first on BrightLocal.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/what-should-i-do-in-my-first-6-months-with-a-local-seo-client/ source https://scpie1.blogspot.com/2020/08/what-should-i-do-in-my-first-6-months.html

0 notes

riichardwilson · 4 years

Text

What Should I Do in My First 6 Months With a Local SEO Client?

Advance Your Agency is a BrightLocal series designed to equip you with the skills, knowledge, and advice necessary to take your agency operations to the next level.

So, you’ve just landed your first proper local SEO Company client. How do you ensure that you provide them with sufficient value in the first six months?

With so many tasks to manage, from review generation to Google My Business optimization and beyond, it can be a challenge knowing what to prioritize.

In this month’s issue of Advance Your Agency, I’ll talk you through the most important steps to take in the first six months with a local SEO Company client.

But, I won’t be doing it alone…

Read on to benefit from their top tips, actions, and tactics to undertake during the initial half-year period with a new local SEO Company client.

Contents/Six-Month Checklist

Month 1: First Steps

Talk to Your Client – Get to know the business’s brand and what they’re looking for through an onboarding questionnaire and kickoff call.

Identify and Set Goals – Understand what your client is hoping to achieve, use SMART goals to set measurable targets.

Manage Expectations – Don’t overpromise. Be realistic with your client about what can be achieved and in what timeframe.

Perform a Local SEO Audit – Familiarize yourself with the client’s current local SEO Company practices (if any) and identify priority areas that need looking into

Months 2-5: Local SEO Tasks

Set Up Rank Tracking and Reporting

Optimize Google My Business

Perform Local Keyword Research

Citation Audit

Spam Monitoring

Google My Business Posts

Review Management

Month 6: Proving Value

Summary

Resources

Month 1: First Steps

In this section, I’ll explain how to approach your first contact with a new local SEO Company client.

Talk to Your Client

First things first, you need to know what your client wants to achieve.

Beyond just taking the opportunity to get to know your client and their business, there will generally be a few housekeeping bits to get out the way.

Founder of RicketyRoo, Blake Denman, advises that it’s important to lay out the process of what’s to come as clearly as possible.

Once you’ve spoken to the client and sufficiently familiarized yourself with their work and understanding of local SEO Company, you can move on to the next part of the process: setting goals.

Identify and Set Goals

Similarly to Blake, Founder of SEO Company agency Bowler Hat, Marcus Miller, agrees that speaking with a client early on in the process is vital.

Here, he discusses the importance of setting goals.

At Bowler Hat, there are a couple of jobs that we tackle at the beginning of every project.

SMART goals can be a great way to ensure you’re both working towards the same target.

To begin setting SMART goals with your client you’ll need to agree on targets that are:

Specific (simple, sensible, significant).

Measurable (meaningful, motivating).

Achievable (agreed, attainable).

Relevant (reasonable, realistic, and resourced, results-based).

Timely (time-based, time-limited, time/cost limited, time-sensitive).

A SMART goal might be something like:

Increasing revenue X amount from last year

Increasing the number of new customers by X

Increasing store visits by X percent

Whatever it may be, this will help you to determine the kind of work needed to put your client where they want to be.

Manage Expectations

A good local SEO Company strategy is a hugely powerful tool and can be what really takes a local business to the next stage of success.

Complete a Local SEO Company Audit

Once you’ve established the client’s goals, our experts unanimously agree that the next step is to undertake a thorough audit.

Sterling Sky’s founder, Joy Hawkins, says that, although they don’t have a set “checklist” of tasks to perform, there are some projects her agency tackles first.

From here, Joy and her team can identify high priority tasks. Of course, these are the tasks the SEO Company agent will tackle first.

BrightLocal’s Local Search Audit tool

Additionally, there are some aspects of local SEO Company that are commonly seen as foundational and, while they may not be game-changers, will need to be done if your client hopes to compete.

Regardless of what tasks you’ve identified as high priority, the next steps will be the same for everyone: getting to work on implementing a great local SEO Company strategy.

The post What Should I Do in My First 6 Months With a Local SEO Client? appeared first on BrightLocal.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/what-should-i-do-in-my-first-6-months-with-a-local-seo-client/ source https://scpie.tumblr.com/post/626408233582657536

0 notes

scpie · 4 years

Text

What Should I Do in My First 6 Months With a Local SEO Client?

Advance Your Agency is a BrightLocal series designed to equip you with the skills, knowledge, and advice necessary to take your agency operations to the next level.

So, you’ve just landed your first proper local SEO Company client. How do you ensure that you provide them with sufficient value in the first six months?

With so many tasks to manage, from review generation to Google My Business optimization and beyond, it can be a challenge knowing what to prioritize.

In this month’s issue of Advance Your Agency, I’ll talk you through the most important steps to take in the first six months with a local SEO Company client.

But, I won’t be doing it alone…

Read on to benefit from their top tips, actions, and tactics to undertake during the initial half-year period with a new local SEO Company client.

Contents/Six-Month Checklist

Month 1: First Steps

Talk to Your Client – Get to know the business’s brand and what they’re looking for through an onboarding questionnaire and kickoff call.

Identify and Set Goals – Understand what your client is hoping to achieve, use SMART goals to set measurable targets.

Manage Expectations – Don’t overpromise. Be realistic with your client about what can be achieved and in what timeframe.

Perform a Local SEO Audit – Familiarize yourself with the client’s current local SEO Company practices (if any) and identify priority areas that need looking into

Months 2-5: Local SEO Tasks

Set Up Rank Tracking and Reporting

Optimize Google My Business

Perform Local Keyword Research

Citation Audit

Spam Monitoring

Google My Business Posts

Review Management

Month 6: Proving Value

Summary

Resources

Month 1: First Steps

In this section, I’ll explain how to approach your first contact with a new local SEO Company client.

Talk to Your Client

First things first, you need to know what your client wants to achieve.

Beyond just taking the opportunity to get to know your client and their business, there will generally be a few housekeeping bits to get out the way.

Founder of RicketyRoo, Blake Denman, advises that it’s important to lay out the process of what’s to come as clearly as possible.

Once you’ve spoken to the client and sufficiently familiarized yourself with their work and understanding of local SEO Company, you can move on to the next part of the process: setting goals.

Identify and Set Goals

Similarly to Blake, Founder of SEO Company agency Bowler Hat, Marcus Miller, agrees that speaking with a client early on in the process is vital.

Here, he discusses the importance of setting goals.

At Bowler Hat, there are a couple of jobs that we tackle at the beginning of every project.

SMART goals can be a great way to ensure you’re both working towards the same target.

To begin setting SMART goals with your client you’ll need to agree on targets that are:

Specific (simple, sensible, significant).

Measurable (meaningful, motivating).

Achievable (agreed, attainable).

Relevant (reasonable, realistic, and resourced, results-based).

Timely (time-based, time-limited, time/cost limited, time-sensitive).

A SMART goal might be something like:

Increasing revenue X amount from last year

Increasing the number of new customers by X

Increasing store visits by X percent

Whatever it may be, this will help you to determine the kind of work needed to put your client where they want to be.

Manage Expectations

A good local SEO Company strategy is a hugely powerful tool and can be what really takes a local business to the next stage of success.

Complete a Local SEO Company Audit

Once you’ve established the client’s goals, our experts unanimously agree that the next step is to undertake a thorough audit.

Sterling Sky’s founder, Joy Hawkins, says that, although they don’t have a set “checklist” of tasks to perform, there are some projects her agency tackles first.

From here, Joy and her team can identify high priority tasks. Of course, these are the tasks the SEO Company agent will tackle first.

BrightLocal’s Local Search Audit tool

Additionally, there are some aspects of local SEO Company that are commonly seen as foundational and, while they may not be game-changers, will need to be done if your client hopes to compete.

Regardless of what tasks you’ve identified as high priority, the next steps will be the same for everyone: getting to work on implementing a great local SEO Company strategy.

The post What Should I Do in My First 6 Months With a Local SEO Client? appeared first on BrightLocal.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/what-should-i-do-in-my-first-6-months-with-a-local-seo-client/

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nereomata · 6 years

Text

What Do Google's New, Longer Snippets Mean for SEO? - Whiteboard Friday

Posted by randfish

Snippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike. Learn about what's new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about Google's big change to the snippet length. This is the display length of the snippet for any given result in the search results that Google provides. This is on both mobile and desktop. It sort of impacts the meta description, which is how many snippets are written. They're taken from the meta description tag of the web page. Google essentially said just last week, "Hey, we have officially increased the length, the recommended length, and the display length of what we will show in the text snippet of standard organic results."

So I'm illustrating that for you here. I did a search for "net neutrality bill," something that's on the minds of a lot of Americans right now. You can see here that this article from The Hill, which is a recent article — it was two days ago — has a much longer text snippet than what we would normally expect to find. In fact, I went ahead and counted this one and then showed it here.

So basically, at the old 165-character limit, which is what you would have seen prior to the middle of December on most every search result, occasionally Google would have a longer one for very specific kinds of search results, but more than 90%, according to data from SISTRIX, which put out a great report and I'll link to it here, more than 90% of search snippets were 165 characters or less prior to the middle of November. Then Google added basically a few more lines.

So now, on mobile and desktop, instead of an average of two or three lines, we're talking three, four, five, sometimes even six lines of text. So this snippet here is 266 characters that Google is displaying. The next result, from Save the Internet, is 273 characters. Again, this might be because Google sort of realized, "Hey, we almost got all of this in here. Let's just carry it through to the end rather than showing the ellipsis." But you can see that 165 characters would cut off right here. This one actually does a good job of displaying things.

So imagine a searcher is querying for something in your field and they're just looking for a basic understanding of what it is. So they've never heard of net neutrality. They're not sure what it is. So they can read here, "Net neutrality is the basic principle that prohibits internet service providers like AT&T, Comcast, and Verizon from speeding up, slowing down, or blocking any . . ." And that's where it would cut off. Or that's where it would have cut off in November.

Now, if I got a snippet like that, I need to visit the site. I've got to click through in order to learn more. That doesn't tell me enough to give me the data to go through. Now, Google has tackled this before with things, like a featured snippet, that sit at the top of the search results, that are a more expansive short answer. But in this case, I can get the rest of it because now, as of mid-November, Google has lengthened this. So now I can get, "Any content, applications, or websites you want to use. Net neutrality is the way that the Internet has always worked."

Now, you might quibble and say this is not a full, thorough understanding of what net neutrality is, and I agree. But for a lot of searchers, this is good enough. They don't need to click any more. This extension from 165 to 275 or 273, in this case, has really done the trick.

What changed?

So this can have a bunch of changes to SEO too. So the change that happened here is that Google updated basically two things. One, they updated the snippet length, and two, they updated their guidelines around it.

So Google's had historic guidelines that said, well, you want to keep your meta description tag between about 160 and 180 characters. I think that was the number. They've updated that to where they say there's no official meta description recommended length. But on Twitter, Danny Sullivan said that he would probably not make that greater than 320 characters. In fact, we and other data providers, that collect a lot of search results, didn't find many that extended beyond 300. So I think that's a reasonable thing.

When?

When did this happen? It was starting at about mid-November. November 22nd is when SISTRIX's dataset starts to notice the increase, and it was over 50%. Now it's sitting at about 51% of search results that have these longer snippets in at least 1 of the top 10 as of December 2nd.

Here's the amazing thing, though — 51% of search results have at least one. Many of those, because they're still pulling old meta descriptions or meta descriptions that SEO has optimized for the 165-character limit, are still very short. So if you're the person in your search results, especially it's holiday time right now, lots of ecommerce action, if you're the person to go update your important pages right now, you might be able to get more real estate in the search results than any of your competitors in the SERPs because they're not updating theirs.

How will this affect SEO?

So how is this going to really change SEO? Well, three things:

A. It changes how marketers should write and optimize the meta description.

We're going to be writing a little bit differently because we have more space. We're going to be trying to entice people to click, but we're going to be very conscientious that we want to try and answer a lot of this in the search result itself, because if we can, there's a good chance that Google will rank us higher, even if we're actually sort of sacrificing clicks by helping the searcher get the answer they need in the search result.

B. It may impact click-through rate.

We'll be looking at Jumpshot data over the next few months and year ahead. We think that there are two likely ways they could do it. Probably negatively, meaning fewer clicks on less complex queries. But conversely, possible it will get more clicks on some more complex queries, because people are more enticed by the longer description. Fingers crossed, that's kind of what you want to do as a marketer.

C. It may lead to lower click-through rate further down in the search results.

If you think about the fact that this is taking up the real estate that was taken up by three results with two, as of a month ago, well, maybe people won't scroll as far down. Maybe the ones that are higher up will in fact draw more of the clicks, and thus being further down on page one will have less value than it used to.

What should SEOs do?

What are things that you should do right now? Number one, make a priority list — you should probably already have this — of your most important landing pages by search traffic, the ones that receive the most search traffic on your website, organic search. Then I would go and reoptimize those meta descriptions for the longer limits.

Now, you can judge as you will. My advice would be go to the SERPs that are sending you the most traffic, that you're ranking for the most. Go check out the limits. They're probably between about 250 and 300, and you can optimize somewhere in there.

The second thing I would do is if you have internal processes or your CMS has rules around how long you can make a meta description tag, you're going to have to update those probably from the old limit of somewhere in the 160 to 180 range to the new 230 to 320 range. It doesn't look like many are smaller than 230 now, at least limit-wise, and it doesn't look like anything is particularly longer than 320. So somewhere in there is where you're going to want to stay.

Good luck with your new meta descriptions and with your new snippet optimization. We'll see you again next week for another edition of Whiteboard Friday. Take care.

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