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samibetache2000 · 3 years

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How Streaming services and youtube are taking over modern day tv:

I mean when was the last time you turned on your tv, I mean it’s probably on all day every day right but are you watching actual tv and unless your over fifty I think theres a big chance the answer is no.

When I ask someone what they’re watching on there tv there answer is simply Netflix or Youtube or something other streaming platform but what exactly is Netflix and let’s actually take a second to look at its dominance.

Netflix is an American streaming platform founded in 1997 in Scotts valley, California by Reed Hastings and Marc Randolph, on this platform there is a enormous library of films, series’s and Netflix original’s.

Its available worldwide bar a few countries due to political reasons, grossing 24.96 billion dollars last year with around 203 million paying users that’s about the entire population of England, France and Germany combined, if we keep it uk focused with the population of 66 million in that figure 15 million have a paid Netflix account averaging 1/4.5 people which is crazy considering that most people share accounts too.

The reason for Netflix’s dominance in my opinion is due to many things, the interface is so easy to navigate giving you genres and recommendations based on previously watched content and also a simple search bar, the variety of content is unmatched from kids to +18 movies and series’s available in a multitude of different languages and also translation and subtitles on almost everything.

And in my opinion the main reason for there success is there Netflix originals as there only available to watch on Netflix, the success of shows such as Stranger Things, 13 reasons why, black mirror, You, Money Heist (La Casa de papel) …. Etc makes a Netflix subscription a must have.

However Netflix although currently unmatched are starting to face stiff competition form the likes of Amazon Prime and Disney+, Amazon prime might sound confusing as Amazon is usually the delivery service and prime being the option for next day delivery however in recent years they begun taking there streaming service seriously also by making amazon exclusive Films and Series’s and securing the rights to hundreds of popular movies and elite shows like Vikings.

Disney+ however is a relatively new streaming service which was only launched 15 months ago and has already amassed a whopping 95 million paid subscribers which is almost half of what Netflix has despite Netflix being 21 years older, and this success is due to the fact everyone loves Disney and is also the parent company of two of the most popular franchises in TV history in Start Wars and Marvel, and they started of right with a Star Wars exclusive in the Mandalorian and now debuted one of three marvel tv shows announced in Wanda Vision on top of that they have every Disney movie ever made which includes some of the biggest movies of all time like Frozen, Home Alone and Cars. If I has to bet on any service dethroning Netflix at the top Disney+ is definitely the one.

The only thing that is really going for “Normal TV” at the moment is live sports as personally for me it’s the only reason I have actual channels, and that probably explains why the TV right for live sports are so expensive, some of the numbers are stupid.

Just from UK based Sky and BT alone pay over three billion pounds a season for rights to showcase there matches and the premier league are believed to actually bank 5.5 billion globally when you include other companies, ESPN pay the NFL 1.9 billion dollars a season for there rights, with ESPN, ABC, and Turner Sports paying 2.7 billion dollars a year for the NBA.

No tv shows or anything else on TV even comes close to these figures and that’s why I think that if it wasn’t for live sports “Normal TV” would be dead.

Even networks like BBC and ITV have realised this starting there own streaming services in BBC iPlayer and ITV HUB respectively showcasing all there programs on there essentially for free however to access the BBC iPlayer you need to have paid the £165 tv license fee however, even a 5 year old can get around by literally just lying when they ask as theres no verification process whatsoever.

The major issue approaching for “Normal TV” is that even Live sports are realising this and are looking into streaming services with many already making the switch, think of WWE despite having multi billion dollar deals with USA network and FOX respectively there main shows are all shown on the WWE network from there pay per views to there documentaries to a library of classic event and matches and guess what its been extremely successful for them and you can’t be surprised, with 1.5 million paid subscribers and an annual revenue in the millions.

UFC are also trying something similar with UFC fight pass broadcasting lots of different fighting promotions and also a library similar to WWE’s where you get historic fights and events and anything fighting related you want to watch really.

However most of the UFC pay per views are actually on another streaming service and probably the most successful sport streaming service in the US in ESPN+ with 11.5 million paid subscribers funny enough also owned by Disney, ESPN+ showcases live UFC PPV events for a discounted price, live Major League Baseball, Major league soccer, National hockey league and much more.

Another thriving sports service is DAZN which is currently the main destination if you’re looking for boxing as its become the main sponsor and partner of Match room Boxing showcasing fights like Anthony Joshua vs Andy Ruiz jr in over 200 countries worldwide, DAZN also shows tons of other sports including Football, Cricket and basketball making it a way more diverse platform then ESPN+ however is lacking the big brand behind it.

This leads to another blow to “Normal TV” as it brings the slow death of PPV, pay per view is a service where a spectator can purchase events to view privately whilst the broadcaster shows the event at the same time to everyone ordering it.

However PPV is dying as it’s always been expensive paying around £40-£90 per event however nowadays that’s no longer the case for example WWE pay per views happen once a month however if you have the WWE Network you watch the PPV for free so instead of paying around £50 for the event, you pay £9.99 for the monthly subscription.

Same thing goes with boxing as most fight are on DAZN or ESPN+ so why would you pay for the PPV instead of $19.99 or $4.99 respectively.

The only ones that really still use the PPV system is The UFC but like I mentioned before with ESPN+ you get a discount, however UFC president Dana White has spoke multiple times about making UFC PPV’s fight pass exclusive.

Now lets move on to the holy grail of them all and that’s YouTube, and why is that you may ask ? Well simply because it’s free you don’t have to pay a penny to watch youtube, well you do sit through a few Add’s here and there however you get the watch all your favourite content for free.

Well I highly doubt it but if you’ve never heard of Youtube, it’s an online video sharing platform owned by google and the second most visited website in the world, its available worldwide bar a few countries again for political reasons with an estimated 2 billion daily users grossing around 15 billion dollars a year Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, video blogging, short original videos, and educational videos.

Basically it has everything you need and more, and the impact it has on this generation is immense you can just pick up a camera talk and upload it and have the Internet do the rest, it helps as its an easy way to exercise freedom of speech by sharing political views.

Kids nowadays don’t re want to watch TV they would rather watch they’re favourite YouTuber, they grow up idolising people like KSI, Pewdiepie, and Ssniperwolf. These you-tubers literally have the power to influence a generation as people who consider themselves fans would do anything for them.

Unfortunately sometimes they take it too far like back in 2019 PewDiePie was battling it out with T-series on youtube for the n*1 subscribed YouTube channel But what happen next can never be expected a terrorist unleashed fire on a mosque killing 50 people and writing subscribe to PewDiePie on the wall, the Terrorist was definitely an Islamophobe but he thought it would be a good idea to help PewDiePie as he knew that this would generate lots of attention and bring lots of light on PewDiePie’s channel.

PewDiePie later condemned his actions describing it as a terrible incident that he prays never happens again and essentially gave up on the battle with T series and stoped the subscribe to PewDiePie meme.

Another incident where fans have got out of hand is with popular YouTuber Roman Atwood where he’s had to deal with a stalker for years and even had to get the FBI involved As the stalker Would threaten him and his family, change there mail address, Hack into the security cameras and take pictures and send them to the family and even call in a false Bomb threat to a family funeral.

However YouTubers still have the power To manipulate and influence certain things by Just shining a light on them they can increase the value and inflate a certain market. And example of this is when YouTuber Logan Paul who has recently been making Pokémon content where he opens 22-year-old packs which are worth a ton of money to try and pack certain rare Pokémon cards and the rarest of them cards is a PSA 10 1st edition base set Charizard and before Logan Paul Was doing the Pokémon stuff a Charizard was worth around $250,000 however now a Charizard is worth around 3 quarters of a $1 million. And all type of Pokémon prices have gone up, he has basically made Pokémon popular again and it seems to be the talk of YouTube.

YouTube, Netflix and all other streaming services have really killed off classic TV And they have way more influence than classical TV ever had and the scary thing is this is just the beginning.

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