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windsource · 3 years

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FEBRUARY 2021 — month in review & monthly favorites

it’s a bit late because time keeps slipping past me, but! here’s the review for feb and some of my favorite content from last month ! enjoy !!

— ART

the quickest way to dean’s heart spn thursdays series - 1x11 Scarecrow #1 dad needs his #1 coffee, cas spn thursdays series - 1x12 Faith spn thursdays series - 1x13 Route 666

* side note, i also made a fanart side blog! @campschitaqua

— POETRY

and i buried religion, but you dug it up again goodbye, stranger. i hope we cross paths dear dean, in the mourning, i’ll try to rekindle you

— WRITING

spent most of this month slaving over the fic i just barely posted now, in march (so, sigh, i’m not counting it) but i did add a lot of previously written fics of mine to my ao3!! (honestly i think i made up for it with the poetry and art this month lmao) i should also mention i made a writing side blog ! @rocksalts

— FIC RECS PAGE

YES !! it finally got done! not a lot of fics are on there as of yet, but here it is in all it’s glory! (i spent hours on it so please check it out or bookmark it!)

sadly, i didn’t get everything i wanted done, BUT i posted a lot, nonetheless. to be fair it was a busy month school-wise (and work-wise) so i’m gonna be a little forgiving sdcndsjc <3

FEBRUARY FAVORITES

below are some of my favorite content that i reblogged/read/saw in february. thank you for making such awesome work, keep creating!! and be sure to reblog and support your content creators if you like their work <3

— ART

cas giving dean toast w/ a honey heart by @vamdc wing study by @kerleyfries and this, your living kiss fanart by @redwing pretty girl / daddy i love him by @heller-jensen after the wedding night by @genocidalcas vday wedding day looks sketch by @sunnydean cas takes off the trenchcoat by @oleandder

— GIFS, GRAPHICS, OTHER

best friend, show em your moves! by @crobby dean & john’s a+ parenting web weaving by @cvrsedseraph sam winchester - the hanged man by @seraphcastiel romeo & juliet act i scene v by @winchestergifs a grief that can’t be spoken by @casjpg atlas: eight by @mishha i love you by @starlightcastiel 12x23 // 15x18 by @holmesemrys

— WRITING

the sparks fly (poem) by @bloodsigilsandpie - castiel (poem) by @dainty-dean - dean & cas (poem) by @holmesemrys thunderstorms by @kingofthecrossroads dean gets addicted to grace by @joharvele satin and sawdust by @ltleflrt the 36 questions that lead to love by @blacksailsnby

check out january's monthly review & faves !!

#sorry this is so late !!! sjdhcjh #my post #2021lookingahead

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sudha1322 · 3 years

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How is the Digital Transformation Weaving Way for the Medical Industry?

The Covid illness 2019 (COVID-19) pandemic has brought about phenomenal interruption to human culture with more than 2 million cases being accounted for all around the world. Pioneers from around the globe have raised the issue from a condition of hesitant acknowledgment to a highly sensitive situation. Not at all like the recorded pandemics like the 1918 H1N1, COVID-19 is spreading in a profoundly associated world where individuals are connected to one another through the cell phone in their pockets, where there is more correspondence among the network and crisis messages can be shared across at a press of the catch.

As there is no prompt fix accessible to the illness, the main conceivable answer for stop the spread of the sickness is through social removing. Everyone is depending on computerized age media, for example, Facebook, Twitter, Instagram to encourage human connection and data sharing about the infection.

As one of the Best Digital Marketing Company in Toronto, we might want to talk about a portion of the ways that clinical work force, for example, specialists are utilizing to help forestall the spread of Covid. Come, we should discover.

As specialists are going through hours treating patients and the remainder of the world invests their energy away from public scrutiny, it is difficult to draw in with each other as the idea of social removing has gotten significant. In this way, specialists have ventured up to connect with the clients and convey significant data and preventive measures as they understand what the genuine circumstance may be.

They are utilizing online media stages, for example, Instagram to draw in with the overall population through intuitive recordings and short video instructional exercises.

Via web-based media stages, specialists and attendants are sharing recordings that show us how to wash hands appropriately while singing a mainstream melody.

Some brand influencers, big names and popular individuals are additionally taking it to web-based media stages, that can forestall the spread of illnesses by doing imaginative exercises at home.

There has been a committed page made for the Coronavirus refreshes, which advises how to forestall the spread, day by day refreshing the quantity of cases around the world.

A portion of the primary issues while taking care of these web-based media stages is to handle the phony data spread by the individuals. These online media stages have found a way to control the spread of falsehood by creating different strategies.

Since the pandemic has risen around the world, a critical ascent in quantities of recordings shared can be seen. One of the incredible advantages of sharing recordings via online media stages is that it earns a great many perspectives and results in enormous media inclusion. Truth be told, recent college grads, youngsters and Gen Z have likewise begun believing doctors sharing the data via online media.

These are a portion of the ways that specialists, medical caretakers, web-based media monsters are assisting with handling the spread of Covid by sharing significant data. Recruit the best web-based media advertising organization in Toronto for top-quality SMO benefits in Toronto to keep you associated through masses with innovative and supportive substance.

Presently, we will examine a portion of the advertising methodologies that can help improve medical care showcasing during COVID-19:

Assess your Ad Campaigns: If you are running promoting efforts presently, make a point to discover that your informing meets the real tasks of your association during the COVID-19 episode. You can counsel the best-paid showcasing organizations for excellent google paid promotions administrations.

Update your Google My Business Listings: If your available time or strategies have changed because of the lockdown executed by the Government, Google My Business is the best stages to keep patients refreshed.

Google My Business is additionally now offering the capacity to add two connects to any of your nearby postings. This incorporates an uncommon connection to COVID-19 data and another connection to Telehealth data on your site. Exploit these assets as this builds up validity and to guarantee that searchers can undoubtedly discover data about how your training is adjusting for COVID-19.

Keep Your Email Marketing Strategy Intact: It is prudent to keep your email promoting efforts dynamic, as it will cause the clients to feel that you are there for them during the flare-up. Contact the Digital Marketing Companies in Toronto.

Influence Social Media to Convince People to Practice Social Distancing: Social media has gotten probably the quickest apparatus to contact the majority. It very well may be utilized for educating residents, both more youthful and more established to pay attention to the flare-up, hold fast to safeguards, and practice social removing truly. Indeed, a notable big name post will help impact the majority in a superior manner. Contact the best influencer promoting office in Toronto on the off chance that you need to persuade the more youthful age by concocting the best influencer showcasing procedure.

Utilize Social Media Platforms to Educate People: Due to a great deal of deception spreading around, individuals are confounded about what to do in the event that they think they have COVID-19. This goes route past the overall counsel since it is accessible anyplace. Here are a portion of the inquiries individuals need answers to:

a) "What are COVID-19 indications, and would it be advisable for me to get tried?"

b) "Where in our locale would i be able to get tried?"

c) "Would it be a good idea for me to see my essential consideration specialist, a Urgent Care, or the nearby clinic?"

d) "Is telemedicine a fitting initial step?"

e) "Would it be advisable for me to remain at home if my manifestations are minor?"

f) "In what manner will I know when the time has come to look for help at a medical clinic?"

g) "How would I try not to contaminate others?"

h) "Which medical clinics in my general vicinity are capable and prepared to take new COVID-19 patients?"

I) "What are the dangers of the transmission of Covid irresistible infection at home?"

j) "Is there something else would it be advisable for me to think about Covid sickness analysis and transmission?"

A medical clinic or any bigger medical care association consistently has every one of these answers. You can share answers to a portion of these inquiries via web-based media stages to drive individuals in your locale and to your suitable site pages or posts. Connect with a portion of the Digital Marketing Agency in Toronto for formulating best online media system for your medical services brand.

Utilize Social Media Platforms to Inform your Patient Base: Beyond instructing the network, you should control and educate your patients. all through the COVID-19 emergency. Past the way that it is the correct activity, your significant data will develop your power and your relationship with your patients when they need you the most. You can likewise share extra tips to direct patients to forestall the spread of Covid. You can likewise contact the absolute best web-based media advertising offices in Toronto for arranging out how to discuss delicately with your patients.

Be Sensitive: COVID-19 appears to have assumed control over the world, it is wild and there have been numerous passings universally. Individuals are stressed over their wellbeing, but on the other hand they're stressed over work, their kids' schooling, accounts and that's just the beginning. In all that you do, utilize delicate language, and when it bodes well, straightforwardly address those feelings of dread. This will help fabricate trust during a difficult time. Organizing moral and straightforward correspondence, just as coordinating your showcasing informing with your operational reality, will pay off not far off when patients acknowledge they have a reliable accomplice in consideration.

While these are staggeringly testing times for everybody, keen web-based media and advanced advertising procedures can in any case impact patients in a positive and significant manner. As individuals keep on remaining at home and invest more energy online than any time in recent memory, it is the best an ideal opportunity to associate with them.

#Social Media #Ad Campaigns #Google My Business #Digital Transformation #Medical Industry

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sheilalmartinia · 5 years

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Voice search and local SEO: How to get started?

There were over a billion voice searches a month, as of January 2018 and 40% of those mobile searches had local intent. This strongly suggests that local SEO now requires optimizing for voice.

The human brain is wired to love convenience. Voice search is enabling people to search with the help of their voice and search engines have become accurate enough to provide direct answers to their voice commands.

As an SEO, how should you revamp your strategy in order to gain an edge over your competitors?

In this guide, I’ll tell you what you can do to make your clients’ local business websites the superstars of voice search.

Focus On Long-Tail And Localized Keywords

Purely voice focused SEO requires you to research and find out long-tail keywords. More than 70% global searches, in fact, are for long tail keywords.

Purely local SEO requires, of course, the localization of keywords by adding geographic indicators to them. Geo-local indicators include; Brooklyn espresso, 18th, and Broadway french fries.

These two research strategies need to be integrated to get the best traction from voice and local SEO as a single channel. Here’s how you can do this:

Using any of your favorite keyword research tools:

Run queries for your website’s main keywords, appended with your business geographical indicator (city/region/country/etc.)

Find out a list of keywords three or more words long

Arrange them in decreasing order of search volume and increasing the order of competitiveness

Extract the top 100 (or 50) from both lists, and find out the ones common to both lists (means high search volume and low competition keywords)

This, however, is a manually time-consuming method.

Use Google Autocomplete: This one’s much easier and quicker to execute. For starters, type in your local search query into Google’s search box, and wait. The trick here is to:

Either write your primary keyword only (and add the city name to suggested keywords later), or

Start with the city name followed by your primary keyword, if you also want more versions of city name based keywords

Use Google Related Search words: Check out the related searches keywords at the bottom of the search page.

I would add all these long tail localized keywords into an Excel sheet, and then run them through a keyword research tool to identify the ones with the right balance of search volume and keyword difficulty.

Latch On To The Micro Moments

For a marketer, a micro-moment is a crucial fraction of the buyer’s pre-purchase journey. Hence, micro-moments need to be tapped correctly as these can nudge the buyer into purchasing from your business.

At the core of each of these moments is a question. For a local business, all these questions can be translated into question-form keywords, which makes their content highly contextualized and valid as answers to these questions. Here’s an infographic to help you understand the micro-moments, and the questions that arise in the buyer’s mind at these moments.

For instance, consider these questions for the four micro-moments:

I want to know: What are healthy breakfast choices?

I want to go: restaurants near me?

I want to do: how to decorate your bedroom?

I want to buy: best place to buy fresh vegetables

I’ll tell you more on optimizing your local website to tap these micro-moments in the next section.

Let Your Business Be The First To Answer

Shoppers have questions before they buy; the brands that can answer the quickest will get their business. From a local + voice SEO perspective, this boils down to optimizing your local website for the queries that users will ask their mobile phones’ voice search assistants. To build a list of question form keywords, I recommend these two tools.

Keyword.io: Nothing better than this neat little tool to find question-form local keywords quickly. Just type in a generic keyword related to your business/brand/product, and choose the ‘questions’ button on the dashboard to filter down to question-form keywords.

Google Auto Suggest; Yes, it works for question keyword research too. Type in your local variation main keyword by adding a question word in front of it (see the example), and you’ll get important, related, and high search volume question form keywords.

Apart from these, you might also want to check out Answer The Public, a free tool that offers a visually enriching interface and dozens of question-form keywords related to your input keywords.

Note: If entering local keywords such as ‘cheap cruise tickets in London’ does not return any question keywords, remove the local element, re-do your questions search, and add the local element to these questions on your own.

Get The ‘Context’ Perfectly Right For Your Local Business Website

To make your local business website get Google’s love for relevant voice searches, you need to communicate its context comprehensively. After all, Google doesn’t want to be embarrassed by showcasing irrelevant search results for voice queries. To make your local website’s context clear to Google’s algorithm, do this:

Claim your Google My Business listing, complete your profile, and categorize your business correctly.

Work towards building up your local business’ citations (also called NAP – name, address, and phone number) online.

Claim and complete your listings on the major business directories online.

Consult Google’s Structured Data Markup Helper to identify the different content types you can markup.

Research LSI keywords and weave your web content around them, so that search algorithms are 100% certain that your website offers the right content to be shown in a voice search query

Use LSIGraph; a free and easy to use tool to generate contextual and topically related keywords

Key in your main local keyword, and extract the list of LSI keywords

What to do with Long Tail, LSI, and Question Keywords?

Now that you have a massive library of a long tail, LSI, and question keywords, all localized to your target geography, it’s time to bring out their SEO juice and use it to make your local business website super visible for voice searches. Here are the best practices to stick to:

Add all your keywords in an MS Excel (or equivalent) document.

Categorize your keywords; this is as simple as adding a generic tag in the column next to your keyword. I have taken a few examples from the ‘cheap cruise’ example.

Even if you have 500 keywords, this exercise won’t take more than a couple of hours, and you will have ample artillery to manage your voice + local SEO for several months to come.

Once done, sort them into the categories you assigned them, and ask your copywriters to create content, ensuring that:

The keywords are used in the page title, meta description tag, and image tags

Keywords are used naturally in the content

The page content is structured into short paragraphs with subheadings containing keywords

Concluding Remarks

The unsaid rule of digital marketing is – find your niche. The same can be extended to understand how voice search and local SEO’s overlapping nature can enable brands significantly improve their online visibility. Don’t wait, because your competitors are coming for you. Get started with the methods I’ve put together in this guide.

The post Voice search and local SEO: How to get started? appeared first on Search Engine Watch.

from Search Engine Watch https://searchenginewatch.com/2018/11/15/voice-search-local-seo-guide/

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srasamua · 5 years