#gamblification
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Duolingo’s latest update reflects a troubling shift in the company’s core values.
Duolingo’s latest press release says it all:
We often hear from learners that they’re not sure whether they’re using Duolingo the “correct” or “best” way. We’re always looking for ways to make language learning easier, and we thought we could do better at guiding learners through lessons!
Now we’re excited to introduce a change to the home screen that gives you a clear path to follow — so you can be confident that each step you take in Duolingo is truly the best step for reaching your language goals.
There is a “correct” way to be a language learner, and a “wrong” way to be a language learner. Duolingo users who do not fit the cookie cutter mold are disposable.
An app that once empowered learners to actively engage in their own individualized, self-directed learning process now proposes to relieve its users of the “burden” of decision making, by forcing them along what it deems the one and only “true path” to language fluency.
After all,
Why go to all the trouble of creating a customizable product that adapts to a variety of customer preferences?
Isn’t it much more cost effective to determine which customers spend the most money, analyze how they use the app, and then devise a system that forces all other customers to use the app the exact same way these “ideal” customers use it?
.
Duolingo's main selling point for many years was its gamification. This new update turns a game into a chore.
Duolingo lauds the science behind its new layout. It assures users that there are many reputable scientific studies proving that their new method is the easiest and most efficient learning method.
This might appeal to people who are learning a language solely out of obligation, because they need it for a job, or because they are forced to live as refugees in a foreign country, and they lack access to traditional learning resources.
However, the users who use Duolingo because they want to, and not just because they have no alternatives — those users are, well, gamers.
People who want to play.
.
What's the point of gamification?
To understand that, we have to understand what makes a video game appealing in the first place.
Video games give the player agency.
A video game allows the player to make decisions that affect how the game progresses. This is what sets video games apart from more traditional forms of entertainment, like books, film and television.
Video games allow the player to actively participate in their entertainment, instead of passively consuming it.
Naturally, gamification benefits the kind of learners who would rather play a video game than watch a movie — who would rather actively participate than passively consume.
Gamification appeals to people who don’t like rigidly following a prescribed path. It appeals to people who don't like simply accepting whatever knowledge an authority deems worth having.
It appeals to people who don’t like being told what to do.
.
Duolingo's new guided learning path is getting a lot of backlash, for obvious reasons.
What started out as gamification has turned into gamblification. Education via slot machine. One-size-fits-all user experience and a rewards system that gets increasingly less rewarding as time goes on.
Duolingo’s new update robs its users of the very things that make gamified learning appealing in the first place:
Self-direction
Customization
Choice
An app that once sought to empower learners now only seeks to control them.
#duolingo#duolingo review#duolingo update#the algorithm#Luis von Ahn#deviation from the norm will be punished unless it is exploitable
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Children facing spike in gambling problems through playing video games | Gaming | Entertainment
Children facing spike in gambling problems through playing video games | Gaming | Entertainment
The emerging trend, known as “gamblification”, was discussed by industry professionals at a Westminster Forum Gambling Regulation Conference in London last week.
Gamblification is known as the insertion of gambling mechanics such as paid for in-game extras known as “loot boxes” into video games such as Minecraft, FIFA and Roblox,
Analysts warn young gamers fail to realise they are actually…
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‘Gamblification’ of football must be dealt with properly in next betting Act | Greg Wood
Betting on sport has always been popular, even when illegal, but after the last disastrous Gambling Act it is time to treat the issue in a more mature way
Super Bowl XXIX in January 1995 between the San Francisco 49ers and the San Diego Chargers looked like a lopsided mismatch beforehand and the reality was even worse. From the moment the 49ers scored what was, at the time, the fastest opening touchdown in Super Bowl history, it felt like the longest WWF bout in history, only without the round where they pretend the bad guy is winning.
The only thing that took anyone by surprise was the TV ratings. It was not the headline figure of 83.4m viewers which was impressive because Americans always switch on to the Super Bowl in their tens of millions. What was remarkable, though, was the number who were still watching the 49ers’ 49-26 win four hours later, when the outcome had been a foregone conclusion almost from the kick-off. The game, inevitably, was the top-rated programme of the week but so many people were still there at the end that the post-game show, a mixture of interviews, analysis and prize-giving, was No 2. It relegated Seinfeld to third.
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'Gamblification' of football must be dealt with properly in next betting Act
‘Gamblification’ of football must be dealt with properly in next betting Act
Betting on sport has always been popular, even when illegal, but after the last disastrous Gambling Act it is time to treat the issue in a more mature way.
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‘Gamblification’ of football must be dealt with properly in next betting Act | Greg Wood
Betting on sport has always been popular, even when illegal, but after the last disastrous Gambling Act it is time to treat the issue in a more mature waySuper Bowl XXIX in January 1995 between the San Francisco 49ers and the San Diego Chargers looked like a lopsided mismatch beforehand and the reality was even worse.
source https://feedimo.com/story/79829190
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ASA chairman speaks out about the 'gamblification of sport'
Speaking to Marketing Week just two weeks into the role, Currie says the ad regulator has been “quite tough” on individual ads. Just last month, it ...
from Online Marketing http://ift.tt/2zAbH6D via Online-Marketing
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ASA chairman speaks out about the 'gamblification of sport'
Speaking to Marketing Week just two weeks into the role, Currie says the ad regulator has been “quite tough” on individual ads. Just last month, it ...
from Online Marketing http://ift.tt/2zAbH6D via Online-Marketing
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ASA chairman speaks out about the 'gamblification of sport'
Speaking to Marketing Week just two weeks into the role, Currie says the ad regulator has been “quite tough” on individual ads. Just last month, it ...
from Online Marketing http://ift.tt/2zAbH6D via Online Marketing
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ASA chairman speaks out about the ‘gamblification of sport’
ASA chairman speaks out about the ‘gamblification of sport’
New chairman Lord David Currie says there continues to be “unforeseen circumstances” following the decision to legalise gambling advertising 10 years ago.
https://goo.gl/ocZu62
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ASA chairman speaks out about the ‘gamblification of sport’
https://goo.gl/ocZu62
New chairman Lord David Currie says there continues to be “unforeseen circumstances” following the decision to legalise gambling advertising 10 years ago.
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Types of Gamification at Online Casinos has been published at http://www.theleader.info/2017/10/12/types-gamification-online-casinos/
New Post has been published on http://www.theleader.info/2017/10/12/types-gamification-online-casinos/
Types of Gamification at Online Casinos
Most of the online casinos and mobile casino games will offer you a variety of slots and on top of that will give you major other reasons to be a regular visitor. These could include bonus points, free spins and some techniques through which casinos make their players stick to them. These come under the head of Gamification. Every online casino has their own tips and tricks for ‘gamification’. This article tells you about the ways that are undertaken by the casinos to keep the players engaged and motivated for the site. These often include free treats too. Some of the other ways are-
Loyalty Points in Mobile casino games-
Casinos, to make sure that you keep visiting them, would offer loyalty points. The more time you spend playing at a casino website such as Monster casino, the more bonuses and loyalty points you are likely to get. These loyalty points can be diverse ranging from free spins to cashback bonuses or even VIP treatment. And well, who doesn’t love VIP treatment?
Monster Casino, for example, offers a £5 joining bonus and further loyalty points on frequent visits to the website (www.monstercasino.co.uk).
LeaderBoards-
This is a vastly used way of gamification undertaken by mobile casino games and other games. The idea is easy and widely adopted. The points can be gained very easily. The more points you score, the more up you go in the leaderboard. Some mobile casino games also provide the top scorers on the leaderboards with additional benefits and bonuses. This initiates better gameplay and more time spent on the casino website.
Goals and Missions within games-
The idea has been termed as highly creative. Because if there is a set goal or mission in the game, boredom will not kick in. This will keep motivating the player to keep playing and hence, more time is spent on the game. On completion of the mission, the game provider gives treats, free spins and bonuses.
These are just a few ways that mobile casino games turn to when it is about gamification. There are several others. The general idea is that these ways act as motivators and build brand loyalty amongst the users. So, it is in the best interest of the Casino operators. Still, the topic is open to debates and it is a long way before we bring in the final verdict.
A term, “gamblification” has also come up which is the intersection of gamification and gambling. The gamblers are lured into mobile casino games by these tips and tricks of gamification. The chips in the online games are to be bought out of real money but there are very few casinos who reimburse the unused amount. The online casinos make sure that the money that has once come in can be exchanged for in-app purchases and gifts only.
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'Gamblification' of football must be dealt with properly in next betting Act
'Gamblification' of football must be dealt with properly in next betting Act
Betting on sport has always been popular, even when illegal, but after the last disastrous Gambling Act it is time to treat the issue in a more mature way.
View On WordPress
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