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Image editing services for eCommerce businesses and pros, from product photographers to Amazon sellers to global brands.
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Leveraging SEO to Boost Revenue and Preserve Your Spot on Amazon
E-commerce has turned into an indispensable component of corporate success in today's rapid digital marketplace. In particular, when it regards online marketplaces, Amazon is the Behemoth of their lot. But in this expansive digital market, how can you make sure the right audience discovers your products? The discipline of search engine optimization (SEO) holds the answer to the solution. You might earn a top spot in search results, boost visibility, and eventually improve revenue through comprehending Amazon SEO. Let's uncover the global scope of Amazon SEO and how it can help your company grow.
Introduction
Amazon is unquestionably the market leader in the wide world of shopping on the internet, with millions of products and a global consumer base. But if you wish to stand out in this gigantic marketplace, you need to take a strategic approach to Amazon SEO alongside simply promoting your products.
Understanding Amazon's A9 Algorithm
The A9 algorithm, an exclusive ranking algorithm developed by Amazon, powers its search capability. A9 chooses which products show up at the top of search results similarly to Google's algorithm. It's essential to comprehend its nuances if you want to grasp Amazon SEO.
Keyword Research: The Cornerstone of Amazon SEO
The cornerstones of an efficient SEO strategy are keywords. A thorough keyword analysis reveals the phrases consumers use to look for products. The use of tools like MerchantWords and Jungle Scout is crucial for finding these undiscovered treasures.
Optimizing Product Titles for Maximum Impact
Your first impression comes from the product title. Create a title that is clear and informative, contains pertinent keywords, yet is still readable. To entice potential customers, strike a balance between optimization and compelling language.
Bullet Points and Product Descriptions: Informative and Compelling
You can go into greater length about the benefits and specifications of your product in the product descriptions and bullet points. Handle the desires of the customer, underline your unique selling proposition, and keep a friendly tone that resonates with the potential purchasers.
Harnessing the Power of Backend Keywords
Backend keywords are vital for increasing discoverability because they are hidden from customers but visible to search engines. Here, include long-tail keywords, alternative spellings, and synonyms.
Images that Speak: Visual Appeal and SEO
Besides high-quality photographs being aesthetically pleasing, they also affect SEO. Incorporate infographics, lifestyle pictures, and high-resolution images that demonstrate the beneficial effects of your product.
Enhanced Brand Content: Aesthetics Meets Conversion
Create engaging product pages by using Amazon's Enhanced Brand Content efficiency. Offer visually appealing graphics and accurate product details to enhance the purchasing procedure for customers.
Customer Reviews and Seller Ratings: Building Trust
Digital word-of-mouth includes merchant ratings and customer feedback. To establish confidence and trust, provide exceptional customer service and continuously achieve your contractual obligations.
Price Optimization and Buy Box Strategy
Sales have been significantly influenced by pricing conflicts. Examine the pricing of rivals and proactively adapt your own. Furthermore, a mix of pricing, contentment, and customer satisfaction must be implemented to accomplish the Buy Box, a highly sought-after coveted spot on product sites.
Fulfillment: A Hidden SEO Factor
Order fulfilment that concludes quickly benefits your Amazon SEO. Use the Satisfied by Amazon (FBA) service on Amazon for prompt and trustworthy delivery, that raises your rating.
Monitoring and Adapting Your SEO Strategy
Amazon's atmosphere is always changing. Follow up with algorithm updates, check-up with your product's sales, and be ready for modifications to your SEO plan whenever needed to stay ahead.
Staying Ahead of the Curve with Voice Search
Voice-activated technology is influencing how users search. Employ conversational keywords and natural phrasing to maintain relevance while optimizing for voice search.
Expanding Beyond Amazon: Multi-Platform SEO Strategy
Even though Amazon is a giant, take into account using other e-commerce platforms as well. Each platform has unique SEO considerations; alter your tactics as required.
Measuring Success: Metrics that Matter
Keep an eye on significant indicators such as click-through rates (CTR), conversion rates, and sales velocity. You may prioritize your optimization efforts as well as evaluate the outcome of your SEO strategy employing these indicators.
Conclusion
Your hidden advantage in the highly competitive world of Amazon is SEO. You may keep your place in the spotlight and witness sales explode by understanding the particulars of Amazon's A9 algorithm, honing your keyword research, optimizing product components, and grasping new trends.
FAQs
Q1: Is Amazon SEO similar to traditional website SEO?
A: Amazon SEO has distinct specifics because of Amazon's algorithm and customer behaviour, despite certain similarities.
Q2: How frequently should I update my product listings?
A: When replying to client feedback or adapting to trends, regular updates can be very beneficial.
Q3: Can external marketing efforts complement Amazon SEO?
A: Absolutely! External initiatives like influencer partnerships and social media marketing may subsequently boost SEO and raise traffic.
Q4: Does the number of product reviews impact SEO?
A: Yes, customer reviews assist in verifying the trustworthy nature of your product and may determine where it performs in search results.
Q5: Is Amazon's Buy Box solely dependent on price?
A: No, even though pricing is a factor, other elements such as seller ratings, contentment, and customer service additionally determine whether an item is chosen for the Buy Box.
Hence, Amazon SEO is a powerful tactic that might be useful to your products to the top positions of the most notable online retailer on the planet. By using an ordered strategy, consistently overhauling your site, and looking out for emerging trends, you might investigate Amazon's digital surroundings, guarantee your place in search results, and amplify income.
Author Bio
Hey Everyone! Deyasee Laha is a highly skilled SEO executive, trained from Vision Upliftment Academy, offering the best Online SEO course in Kolkata. Her expertise lies in keyword research, on-page and off-page SEO optimization, competitor analysis, and analytics. Deyasee's passion for SEO and her dedication to delivering results make her an ideal striver for bloggers, marketers, entrepreneurs, and anyone seeking to enhance their online presence in the ever-evolving digital landscape.
#AmazonSEO#DriveRevenue#EcommerceSuccess#DigitalMarketing#OnlineVisibility#SEOTips#AmazonStrategy#OnlineMarketplace#RankingAlgorithm#KeywordResearch#ProductOptimization#FulfillmentStrategy#EcommerceGrowth#AmazonSuccess#SearchVisibility
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Unlocking the Potential: Benefits of Amazon Product Photography in Sialkot
In recent years, Sialkot has emerged as a hub for Amazon product photography, offering numerous benefits to sellers and brands looking to boost their online presence. As e-commerce continues to thrive, the significance of high-quality product images cannot be overstated. This article explores the advantages of choosing Sialkot as your Amazon product photoshoot destination.
Cost-Effective Solutions:
Sialkot is known for its cost-effective photography services. Compared to many Western countries, the pricing for product photoshoots in Sialkot is notably lower without compromising on quality. This cost-efficiency allows businesses to allocate resources to other aspects of their e-commerce operations.
Skilled Photographers:
Sialkot boasts a talented pool of professional photographers who specialize in Amazon product photography. These photographers have honed their skills, ensuring that your products are showcased in the best possible light. With their expertise, you can expect images that captivate your target audience.
Quick Turnaround Times:
In the fast-paced world of e-commerce, time is of the essence. Sialkot-based photographers understand the need for quick turnaround times. They are equipped to efficiently complete your product photoshoots, helping you get your products listed on Amazon in no time.
Local Knowledge:
Sialkot photographers are well-versed in Amazon's image guidelines and requirements. They know the intricacies of what works best on the platform, ensuring that your images comply with Amazon's strict standards. This local knowledge saves you the trouble of image rejections or violations.
Customized Packages:
Sialkot photography studios often offer tailored packages to suit your specific needs. Whether you require simple product images, lifestyle shots, or 360-degree views, they can accommodate your requirements, giving your products a unique edge in the marketplace.
International Shipping Facilities:
Sialkot is well-connected and has international shipping facilities, making it convenient for sellers worldwide. You can send your products to Sialkot for photography, and once the shoot is complete, the images and products can be easily shipped back to your location, eliminating logistical hassles.
Scalability:
As your e-commerce business grows, Sialkot can scale with you. Whether you have a small inventory or a vast catalog, photography studios in Sialkot can efficiently handle your evolving needs, ensuring that your product images maintain a consistent level of quality.
Versatility in Product Range:
Sialkot's Amazon product shoot in Sialkot photography services cover a wide array of product categories, from clothing and accessories to electronics, sports equipment, and more. Regardless of your niche, you'll find specialized photographers in Sialkot who understand how to showcase your products in the best light.
Multilingual Capabilities:
Sialkot boasts a workforce proficient in various languages, including English. This linguistic diversity is a significant advantage for international sellers, as it ensures effective communication and understanding of your requirements, resulting in images that resonate with global customers.
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Ecommerce product photo editing services- Photo Editing Company
Ecommerce product photo editing services for eCommerce businesses and pros, from product photographers to Amazon sellers to global brands.
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Image editing services for eCommerce businesses and pros, from product photographers ,Amazon sellers , global brands.#ecommerce #cutoutimage #backgroundremoval #productPhotoEditing
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The Increase of Online Transaction Gateways
The cashless payment strategy is growing tremendously using evolving settlement methods, soaring e-commerce employ, superior broadband on the web connectivity, along with beginning of recent systems. Could escalating situations involving cyberattacks as well as spams limit the increase of internet transaction industry as well as can it continue to grow in a rapid fee?
The global electronic digital settlement industry is supposed to strike your USD6.6 mil level in 2021, enrolling around a new 40% begin a couple of years. The actual cashless transaction methods are usually quickly changing together with ground-breaking enhancements for example cell purses, peer-to-peer (Peer to peer) portable repayments, real-time installments, and also cryptocurrencies. From the developing electronic digital grow older, a lot of repayment engineering publication rack taking part along with conventional finance institutions to be able to focus on the newest buyer and merchant preferences. As a result of enhanced broadband internet online connectivity, raising mobile marketing, breakthrough of new technologies for example Virtual Reality, Artificial Cleverness, and also fast digitization, billions of individuals have started out embracing contactless installments in the designed and emerging international locations. Besides, surging e-commerce businesses, electronic digital remittances, electronic enterprise repayments, and cell B2B repayments are usually boosting the non-cash purchase environment.
Cashless deal technique users across numerous decades are usually widely following a digital camera peer-to-peer (Peer-to-peer) apps as is also more inviting and flexible to use. In-app installments or tap-and-go purchases get a few moments in the see and permit consumers to make installments anytime and everywhere. Tokenization, encryption, Protected Sockets Layer (SSL), etc., offer you a number of strategies to acquiring installments although enabling digital purchases. Moreover, you do not have to add information every time to perform your repayment process. Hence, online repayment gateways enjoy a vital role within the monetary development, which allows trade-in the present day overall economy. Together with interpersonal distancing principles available, electronic payments are becoming a responsibility for contactless deals rather than just a transaction option to steer clear of the propagate of coronavirus.
Digital Trade Empowering Companies
Digital transaction systems have become a crucial part of businesses as consumer inclination towards online shopping is broadening. Along with increasing web transmission, growing usage of cell phones, and diverse choices for e-transactions, nearly all people are wanting online stations over conventional brick-and-mortar merchants for searching. Consequently, companies are transferring on the internet with an digital transaction solution to take full advantage of their particular income profits. Automating your electronic payment method eradicates the actual range involving mistakes along with saves plenty of effort and time. High standards pertaining to finding and avoiding scams in electronic financial transaction methods and AI-based scams detections safeguard people coming from protection breaches. By offering the pliability to create payments by means of credit/debit charge cards, portable income, e-Wallet, and so on., the lenders may broaden their own subscriber base. The actual digital settlement process improves customer happiness because buyers don't have to count income or perhaps cope with forms when they need to make the deal.
Biometric Authorization Enhancing Safety
Biometric certification entails knowing fingerprint capabilities along with structurel traits to make sure that your id of an personal. The particular confirmation strategy can include fingerprint deciphering, cosmetic acknowledgement, voice acknowledgement, problematic vein mapping, eye discovery, and heartbeat examination. With the rise in id theft as well as fraudulence, fingerprint validation has turned into a reliable and secure alternative in making digital camera purchases. According to a newly released investigation, biometrically validated portable business transactions are hoped for in order to constitute a massive 57% of the overall fingerprint financial transaction by simply 2023. Fingerprint transaction credit cards will also be becoming popular as they support tap-and-go obligations, allowing consumers to generate more rapidly electronic purchases. The digital transaction engineering service provider, Worldline is joining up with the France FinTech, A3BC (Anything Anywhere Anytime Biometric Connection), to safeguard cellphones through breach using a two-factor authentication procedure. The mixed solution gets rid of recognition by having a one effect, instead this acknowledges fingerprints via a photograph in the hands. Master card is likely to bring FinGo's vein-scanning transaction answer in which facilitates users for you to authenticate purchases.
Popularity regarding Cellular Pouches
In 2019, cellular pouches overtook charge cards for being your extremely followed payment variety around the world. Electronic digital pouches supply versatility to be able to customers to hold numerous settlement approaches in a electronic digital property swap money straight into electric money required for on-line or perhaps in-store purchases. Financial institutions have previously begun to grasp a digital budget pattern by providing virtual credit cards to be able to organization consumers. The actual virtual charge cards stored in electronic digital wallets consist of specifics similar to 16-digit greeting card amount, CVV code, day regarding expiration as well as operate just like the physical charge card. At present, simply 37% regarding stores help cellular installments in the point of sale, but the rising adoption, merchants are prepared to invest in technology facilitating digital camera purses. Your electronic purses can save income due to minimal running costs because they restriction deal values as well as consistency. Unnatural Brains (AI) can be enhancing the consumer experience with regards to purchases along with ChatBots, designed to execute as well as robotize essential exchanges as reported by the user's curiosity. Aside from, cryptographic money-based e-wallets are accepted through new businesses to be able to small-medium companies pertaining to saving digital camera income. Wise words technology is causing the growth regarding wise tone of voice wallets since Amazon online forced the main of this platform, which can be today getting then Yahoo as well as The apple company.
E-Commerce Growth Speeding up Digital camera Transaction Industry Growth
E-commerce expansion at an great minute rates are creating distress dunes, as well as the sonic growth can be reverberating throughout the FinTech sector. The expansion of many e-commerce organizations is pushed through the kind of monetary services they provide. Digital transactions allow it to be hassle-free for your buyer and seller to generate deals and grow faithful to the marketplace area. Your COVID-19 outbreak added an alternative dimension in order to e-commerce advancement, presenting more recent styles such as repayment choices with checkouts (steer clear digital wallets), virtual charge cards, Quick response requirements, and other touchless purchases. Apart from, your Buy Now Spend Later on (BNPL) pattern is actually taking over the particular e-commerce industry as it relieves your financial burden about the consumer. BNPL requires a gentle credit assessment, so the shoppers can get what they need, maintain the supply transferring, as well as pay at an increased rate without having affected his or her credit standing. BNPL gives organizations using much-needed liquidity as well as greater freedom on the check out.
Affect regarding COVID-19 Crisis about Electronic Payment Market Expansion
Digital camera payment methods possess moved outside of their peer-to-peer (File sharing) transactions along with invoice installments. The particular COVID-19 pandemic allowed electronic payment systems in order to showcase their particular advantages, like a strong idea of hyper-local areas and its ability to set up solid community relationships. Organizations as well as consumers progressively "went digital" regarding supplying and buying products or services on the web. In the event the pandemic struck, individuals did not desire to feel or perhaps trade cash as a result of paranoia regarding finding and catching the problem through actual physical foreign currencies. A number of government authorities worldwide presented digital fiscal gets in provide COVID-assistance. Because of lockdown steps, customers now use on-line systems, which usually launched the actual interest in digital camera payment programs. Now, digital systems have become a vital part of people's lives, and also rrndividuals are more prone to continue shopping online in the post-pandemic period. Your extraordinary shift in buyer actions is likely to enhance the actual interest in e-payment programs even more. Consequently, information mill paying attention their own attention upon electronic digital platforms to satisfy the new client calls for and also blossom companies from the modifying industry predicament. Businesses are generally reimagining customer travels to scale back rubbing and supply brand new security measures. Settlement organizations like PayPal and Sq . Income are usually staffing up charges to improve view the rearrangement regarding interpersonal norms and also strengthen the business enterprise sooner.
e-Payment Methods are the Potential
Together with growing smart phone as well as internet sexual penetration, consumers are turning out to be tech-savvy, which in turn presents endless possibilities for your digital payment marketplaces. Post-pandemic, digital payment techniques are usually likely to carry on and grow in the past to come. Whilst credit cards remain the first choice regarding obligations worldwide, portable wallets are speedily getting traction. The original cashflow is declining in standard bank limbs and ATMs, indicating an electrical proceed towards a cashless community. At present, The far east characterizes the international cellular budget consumption, as well as Mexico. Even so, it is possible to many nations around the world that are very determined by income due to deficiency of trust in the direction of loan companies and also insufficient suitable broadband facilities, etc. In the near future, sociable media-initiated installments, biometric repayments, voice-activated obligations will probably turn out to be popular in building countries at the same time.
Cybersecurity and also Privacy Concerns with internet Settlement Options
Cybersecurity and personal privacy dangers have become the troubling concern with the increasing cases of internet scams. According to the Mastercard survey, one out of a number of consumers experienced some sort of fraudulence throughout 2020, langsing up the cybercrime rate simply by 49%. Inside the initial half of 2020, on-line cons elevated by 3.8% coming from 2019. However, implementing new-age systems for example multifactor validation, biometrics, 3D security, Synthetic Brains, as well as Appliance Learning might help management fake pursuits such as phishing, virus problems, and so on. Moving in order to contactless credit cards, Quick response rules, and also tokenization will also help mitigate hazards linked to electronic digital repayment options. Aside from, sensitizing end-users regarding the protected use of e-payment remedies by means of increasing initiatives toward creating economic literacy can help avoid scammers. The actual beginning involving cellular commerce and also the progression involving e-payment platforms supported by robust stability alternatives can help to push the objective of generating the particular economic system really cash-less.
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What is e-commerce? Benefits and examples of e-commerce?
So what is e-commerce?
The buying or selling of goods or services via the internet is known as e-commerce (It is also known as electronic commerce or internet commerce). Ecommerce also includes the transfer of money and data to complete the sales.
There is few a variations in how e-commerce is spelled:
e-commerce
E-commerce
ecommerce
Ecommerce
eCommerce
e commerce
Types of e-commerce
Following are the most traditional types of e-commerce models:
Business to Business (B2B): B2B refers to a business directly selling a good or service to another business, like a manufacturer to a wholesaler or a wholesaler to a retailer. Business to business e-commerce is not for end customers because normally it has products like raw materials, software, or products that are combined. Hootsuite, Mailchimp. Salesforce etc is a few examples of B2B e-commerce websites.
Business to Consumer (B2C): B2C e-commerce is the most popular e-commerce model in today’s internet world. Business to consumer e-commerce means that the sale is directly taking place between a business and a consumer (end customer). Amazon, Walmart, etc are the example of B2C e-commerce website.
Consumer to Consumer (C2C): C2C e-commerce refers to the direct sale of a good or service to another consumer. eBay, Etsy, Fivver, are a few examples of C2C e-commerce.
Consumer to Business (C2B): This kind of e-commerce Consumer website provides a platform an individuals to sells their services or goods to a business organization. C2B e-commerce Consumer website provides exposure, photographers, consultants, freelance writers, etc…
Direct to Consumer (D2C): Direct to consumer (D2C) e-commerce is the newest in the e-commerce world. D2C means that a brand is selling directly to their end customer without going through any retailer, distributor, or wholesaler (B2B, B2C, C2C or C2B). D2C is also known as Social Media. Facebook, Instagram, Snapchat, etc are a few examples of Direct to consumer(D2C) e-commerce websites.
Here are some of the top e-commerce companies in world: Alibaba, Amazon, Taobao, Walmart, eBay, Wayfair, Zappos, Home Depot, Flipkart, Zalando, otto.
Benefits of having e-commerce
Let’s look at some of the main benefits of having e-commerce website.
Convenience
E-Commerce platform makes purchases simpler, faster, and less time-consuming, it also allows sale for 24-hour s, quick delivery, and easy returns.
Personalization and customer experience
E-commerce website creates rich user profiles that allow every user to personalize the products offered and make relevant suggestions for other products that user might find interesting. This improves the all-over experience by making shoppers feel understood on a personal level, increasing the odds of brand loyalty.
Global marketplace
Customers from around the globe can easily shop from e-commerce sites. Online shopping is no longer restricted by geography or physical barriers.
Minimized expenses
since the physical store is no longer required, digital sellers can start online stores with minimal startup and operating costs.
If you have any query or you want to start your own E-Commerce business or Online Store, Feel free to contact us anytime. We will happy to help you.
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Ultimate Guide to Fulfillment by Amazon (FBA)
What You're Responsible For When Utilizing Amazon FBA Here Is What you are accountable for: Amazon FBA has become to be of the most well-known strategies to make income on the internet. More than 2 million people are now available on Amazon global.
Should you enroll at the FBA application, you can automate order fulfillment by simply taking advantage of Amazon's innovative delivery and fulfillment providers and earn additional earnings from Amazon's enviable Prime clients. Approximately half of the earnings on Amazon come from third-party vendors. And from the best 10,000 vendors, 66 percent of these use FBA.
What's Amazon FBA?
FBA stands to get Fulfillment by Amazon. How it functions is:
You ship your products to Amazon.
They keep them in their warehouses.
When a customer requests one of your products, Amazon chooses, packs, ships and monitors the purchase for you.
They also handle refunds and returns.
This does come at an affordable cost. Amazon fees both storage charges and fulfillment fees. But, those charges include Amazon's leading 24/7 customer assistance, the price of shipping products to clients, and also access to a few of the greatest and most Innovative fulfillment networks on earth.
Why Amazon FBA
Amazon has over 300 million active clients, together with 90 million Prime readers in the U.S. alone. Brands available especially to Prime buyers are the ones that use FBA.
And, Prime clients spend additional money using Amazon. This usually means that in case you use Amazon FBA and so are consequently more visible to Prime buyers, then you can produce more income.
What You're Responsible For When Utilizing Amazon FBA
Here Is What you are accountable for:
1.Selecting which products to Sell
You can sell almost anything you want, but should you'd like to prevent storage charges, be certain to choose products that will sell fast.
2. Maintaining your inventory in stock.
You will have to look at your stock amounts on Amazon frequently to ensure your goods remain in stock.
3. Marketing your products.
If you are promoting highly-ranked brand name goods, you might not need to do that. But if you are selling your habit goods, you will have to ensure folks can locate them.
Advantages of Utilizing Fulfillment by Amazon (FBA)
The FBA app is just one of the highest techniques to cultivate your company and get your goods in front of people. A number of the biggest benefits of all FBA are:
1. Effortless logistics and transport.
If you have ever handled your fulfillment, you are aware that it is often very time-consuming. Greater earnings mean more time spent packaging and transport, or much even more cash spent hiring somebody to manage it.
2. Discounted shipping prices.
Amazon's contracts with all the significant shipping carriers provide them exorbitant discounts on transport expenses. Clients also benefit because most orders Amazon are qualified for free delivery. And Prime members receive free two-day delivery on most FBA goods -- a massive incentive that contributes to greater earnings.
3. The Management of yields.
Processing yields is a nuisance. Hey, handle customer queries, return shipping tags and reverse logistics. They do control a yield processing fee, however, it is well worth it to get the total quantity of work that they take your shoulders off.
4. Customer support administration.
Amazon has a reputation for providing exceptional customer services. That alleviates client's heads and carries a massive load off of the plate.
5. Potentially infinite storage area.
Employing FBA means that you don't need to be worried about just how much or how little storage space that you will require for your merchandise. You do not need to cover a warehouse or fret about what dimensions of warehouse you want. Additionally, sellers using higher stock functionality scores (meaning that your products sell fast ) get infinite storage.
6. Speedy shipping.
Amazon has countless fulfillment centers all around the world. So regardless of where your clients are, that they could reliably get goods sent to them within only a few days.
7. Fulfillment of requests from some different channels.
Amazon's Multi-Channel Fulfillment (MCF) support lets you sell goods on other stations while getting Amazon to meet those requests. Additionally, it pulls order upgrades and monitoring data from Amazon.
14 Approaches to Successfully Sell on Amazon FBA
1. Research opponents to find lucrative products.
2. Be clever about what goods you market.
3. Look at bundling.
4. Start small.
5. Construct a brand-new.
6. Use good amazon search engine optimization practices.
7. Get exceptional product photographs.
8. Optimize your product titles.
9. Maximize your bullet points.
10. Make an in-depth product description.
11. Reply queries.
12. Get amazon reviews.
13. Pick the best repricing program.
14. Utilize Amazon Advertising and Advertising Services (AMS).
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Ecommerce product photo editing services- Photo Editing Company
Ecommerce product photo editing services for eCommerce businesses and pros, from product photographers to Amazon sellers to global brands.
#BackgroundRemoval#PhotoCutOut#ProductImageRetouching#Ecommerceimageeditingservice#ProductPhotoEditing#productphotography#AmazonProductEditing#Naturalshadow#dropshadow
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Sorry, Amazon. Instagram Is Now a Store
(Bloomberg Opinion) – Luxury fashion is getting ready for its selfie. If it likes what it sees, the global apparel market could become a battle of the Everything Store against the Everyone Store.
Selling on Instagram is no longer just the province of retailers. A small group of influencers, including Kim Kardashian West, can now join in. And a new feature, Checkout, makes shopping much more convenient.
This is a big step forward in elevating Instagram commerce. It brings the holy grail of social shopping – being able to buy any garment directly from anyone’s Instagram post – much closer.
For luxury brands, Facebook Inc.’s app delivers what they’ve long sought in digital commerce: control over product presentation and pricing. In fact, the tech giant might just have created a high-end alternative to Amazon.com Inc.
Selling fits well with Instagram, a visual medium beloved of fashionistas. Since 2017, store chains have been able to tag clothes, handbags or make-up in their posts. Clicking on the tags brings up product information, but to buy, shoppers are redirected to the retailer’s own website.
But Checkout, which debuted in March, makes the whole process much simpler, because consumers can complete their purchases without leaving Instagram.
What’s just as significant is that about 55 influencers will be able to tag products from Checkout trial brands in their posts. Kylie Jenner’s and Chiara Ferragni’s millions of followers will be able to shop their photos in just the same way as they can from the feeds of H&M and Zara, some of the 26brands involved in the initial trial.
This could pave the way for Instagram commerce to explode. You wouldn’t need to be famous to sell clothes – your sister could buy the animal print skirt you were wearing in your latest post.
That is still a long way off. Turning everyone into a store would be a huge undertaking, even for a company as big as Facebook. But Checkout provides a glimpse of what that social shopping utopia might look like.
For now, the tool is only available in the U.S. Burberry Group Plc, Prada SpA and Dior are some of the high-end labels involved in the trial, and the global luxury market will be watching carefully to see what they make of it.
There are a few potential pitfalls.
Checkout will require sellers to give up some control over customers, because their primary relationship will now be with Instagram. It has also introduced a transaction fee for brands using Checkout. That could become a problem if the platform starts to account for a disproportionate amount of sales.
And of course, brands – in particular luxury houses – like the control over their image that posting on Instagram gives them. That could be jeopardized if it turns out that anyone can put up a photo to sell their wares.
These are risks worth taking. Retailers need to be where their customers are, and increasingly, that’s Instagram, which has 1 billion monthly users. Its fashion following also makes it a place to show off the hottest styles and in-season merchandise. That’s better for margins than selling on a platform where price is the main driver – another knock to Amazon.
Although Seattle’s shopping giant has been trying to improve its fashion credentials, it still doesn’t cut it at the high end. That’s one of the reasons why Jamie Merriman, analyst at Bernstein, says Instagram could become the go-to destination for a plethora of more-premium brands.
Also read – http://bit.ly/2LzvYnQ
Though it’s early days for Checkout, it is already having some success. Adidas AG chief executive Kasper Rorsted cited it as one of the factors behind a 40% increase in online sales in its first quarter. That builds on the success that retailers such as Burberry have had with the version of shoppable Instagram that preceded Checkout.
Indeed, this isn’t the platform’s first crack at social shopping. But the ease of Checkout means it has a good shot at making it work. As well as generating useful data on consumer purchasing that Facebook can use to improve its advertising model, the tool can also deliver extra revenue.
Meanwhile, the competition is heating up. Google is making it easier to buy products from the YouTube platform, while its new visual search function, Lens, lets users photograph a product and buy it online. Marks & Spencer Group Plc, one of the first companies to make its Instagram shoppable in the U.K, is among retailers poised to experiment more with Pinterest after the rival visual platform enhanced its commerce features. And of course, within China, WeChat dominates social commerce.
The post Sorry, Amazon. Instagram Is Now a Store appeared first on Businessliveme.com.
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Bear in mind These Pointers While You Are Shopping Online
You can get just about everything from groceries to a new automobile on the web. There are lots of online retailers that provide anything you will need.Whether you would like anything used or new, you will get large savings on transactions. The details below will assist you to sniff out the most effective offers on-line.
Look at customer reviews for just about any new store should this be your first time purchasing from their website.This generally provides you with will get what you really are expecting to obtain. Store elsewhere if their ratings and feedback are frequently very low.
Always read through product or service details entirely prior to being thinking about acquiring. Just visiting a photo on the web may be deceiving often. It may possibly make the item look an unacceptable dimensions compared to reality. Be certain to review all merchandise information to be aware what you're getting.
Many shopping on the internet websites supply discount codes to help you utilize a "coupon code". They could be totally free shipping or percentages off of by simply entering these regulations that only need a couple moments looking.
Amazon online Perfect might be a should-have for many who like to go shopping on Amazon online marketplace. This saves you in order to save a lot overall!
Only buy online from protect Internet access that is secure. Hackers use public links to steal personal data.
Attempt to avoid expedited transport options. You can be pleasantly surprised with the how quickly your goodies will get there with regular shipping and delivery. The cash you help save in holding out a few expedited transport may well be well worth the wait around.
Look at the product or service webpage for virtually any item you get. Understand that the item photograph might not be specifically signify what you will be acquiring.
This is an sign that the website may be trusted simply because they have taken the hassle to encrypt your data.
Get your security passwords which you have setup significantly. Don't use words which can be straightforward or even your child's label. Allow it to be as hard for on the web crooks to crack your information. Use different security passwords constantly with various amounts, icons and words in which possible.
Make an effort to only from online merchants centered at home land. Store shopping with sellers in the united states shields by means of state and federal customer defense legal guidelines if something fails.You don't get comparable protections when selecting products based away from exact same security on global web sites.
You have to be capable of come back a product or service if it is not right for you. If you opt for it without having earnings available, you may simply be caught.
Just before completing your web buy, if you notice a place for online coupons, release an additional internet browser and check out 1. There are lots of sites that provide vouchers requirements. Search for your web site brand to see regardless of whether you are able to select a appropriate code. It requires mere minutes plus it could just assist you to could spend less.
Whether or not you're efficient at locating a lot of vouchers, or discounts on the whole, you'll take advantage of the suggestions you've just study. Whenever you understand the techniques on this page, you'll be considered a far better shopper. Continue seeking out content so that you can grow to be an internet based purchasing professional.
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How To Succeed With Amazon Seller Analytics Like A Expert?
Maximize Your Amazon profits
The trick to creating it large on Amazon.com is to know your strengths and weaknesses. Your product might be launchedproperly or maybe selling nicely but to ensure that it succeeds the various different hoard of competition on Amazon.com, you'll need facts that now not handiest tells you approximately your personal product however also aboutyour opponent. Even bigger manufacturers continuously hold a tab on their rivals to make sure that the opposition is difficult. The Amazon seller Analytics are gear that help you manage your evaluations, create URL’s and create a spotmarketplace on your product.
amazon dealer analytics tips & tricks
One ought to keep in mind that there is a marketplace for all merchandise but positive merchandise do excellently nicelyin niche markets and if you may discover that niche then you are on a roll. Now with Amazon Australia spread out, the significance of gear that make your task easier has handiest improved.
That first message you get as a dealer that your product has been shipped away to a faraway city in Australia, wherein you in no way even deliberate to move is an ecstatic feeling. As they say, making your first milestone is straightforwardhowever making your second is tougher and the going gets even tougher while the competition is at a global level.
E-trade web sites have made matters pretty easier for promoting and buying which means that increasingly more peopleare available to benefit from the identical. although Amazon does have numerous structures and benefits one of a kindto its subscribers, there are sure extra things that you might need up your sleeves so that you are geared up to take over manage of our income and also maintain an eye for your competitors when you challenge into the new Amazon Australia platforms.
by means of knowing the exact earnings fee you may research your strengths and weaknesses and additionally your specific competitors. huge brands have a well-paid group of specialists for the equal but small buyers rely on tools for the equal. those gear offer you with genuine records approximately every greenback and cent this is coming in your pocket and additionally the one that need to come in your pocket however goes some other place. those gear assist you recognize a number of the primary questions of commercial enterprise and income making. some of the matters to knoware:
· exact earnings your product makes you each zone.
· The time had to make a income after you've got recovered your investments.
· The gross margin on every single product.
· The pointless prices that may be cut.
· The non-acting belongings and liabilities.
· The calculation of provider fees like storage costs, the expenses charged through Amazon, and many others.
Amazon precise income fee
those are the important matters to recognize due to the fact with out analyzing the exact income charge you will no longer be able to progress. regularly it so occurs that a product is bought significantly however the dealer isn't alwaysmaking any income, the reason? The non-appearing property and the useless commissions which might be ingesting up on the profit.
keeping in mind the extra important things like selling your sale and advertising your product regularly leads to losingattention to such minute matters which value you hefty.
although Amazon vendor imperative Analytics indicates a higher profit fee truly, it may not be genuine truly. this is as itdoes not calculate the basic administrative expenses, promotional giveaways, reductions and different expenses. For this, you need a proper tool which calculates the exact cost of everything. a few people begin with Excel sheet but it's milestoo fundamental and requires some effort and time, although it is a great starting.
Excel Sheet for Amazon supplier profit analysis
This tool is low costing and simple one. Many dealers start with this simple amazon seller tool and maximum of the primary calculations may be carried out routinely with excel. The sheet includes columns for in keeping with product productioncost, packaging fee, shipping expenses, delivery value, administrative fee and different unpredictable charges that couldcome along the manner. it's miles a time-eating method and for the first few sales you are nonetheless experimenting with the excel sheet and so it'll take time on the way to realize the income and fee charge exactly.
it's miles a tedious and manual undertaking and it calls for you to calculate the whole lot in your very own. that is a method relevant to a low finances and startup investors who can't afford any price range on the analytics a part of the commercial enterprise. but remember that except you realise your losses, you can't experience your profit.
maximum conventional organizations did use Excel sheets earlier and used shade charts to simplify report retaining and calculating earnings and loss in advance. but, with present day excel sheet, it became even less complicated to calculate the precise quantity because it does the calculations for all of the columns when you input the figures in only one column.
however, it's miles to be stored in mind, that it best calculates what you want it to calculate, however the Amazon supplier Analytics gear cited under do no longer simply calculate figures however additionally explore area of interestmarkets to your product and do key-word analysis. you'll understand the energy of key phrases as soon as you've gotstarted making your sales. So take a seat back up and undergo the item to recognize that enterprise making is not what it was once.
software program for maximizing profit on Amazon
With buying and selling and startup agencies mushrooming, many gear have come inside the market that facilitatessmall-time traders to make their jobs simpler. not like the excel sheet, it does no longer simply make columns cleantaxation system. those tools assist stumble on the locations where you can reduce expenditure and additionally the niche target market to sell your products to. information is prime in nowadays’s world. those tools assist evaluationmanagers, provide poor evaluate managers, locate profitable niches and additionally create terrific URL’s. most of the tools also provide unfastened trials.
those tools contend with maximum of the technical stuff. given that there are numerous such equipment in the market, you can undergo the assessment phase before you decide which one to move for. The Amazon seller App gear help with key-word monitoring and additionally hold an eye fixed in your competitor.
they are specifically designed for finding new possibilities, exploring the markets that you never even notion about, especially while you attempt your luck in Amazon Australia, growing sales and leaving your competition at the back of by means of enhancing your ranking.
It also searches keyword ranking; for example, in case you are promoting purses then it'd display you precisely whereyour product could appear whilst you type ‘purses’, on which page and which listing.
keyword monitoring and improving are of maximum significance whilst you sell merchandise on Amazon because you need to stand out from the crowd. It additionally tracks the performance of your merchandise at regular durationsdisplaying you the authentic photograph of your products overall performance.
With more than one gear and difficult competition, selling on Amazon Australia is a sincerely hard undertaking and so these selective tools give you the precise targeted capabilities with a view to help you enhance income. it is a actualopposition available with many small time competitors searching in to make it massive.
even as Amazon does provide you with a platform to show your products on an same level with larger and hooked upmanufacturers, it is all as much as you to make it bigger and with those vendor Analytics tools, you can learn how to scale and to maximize profit on Amazon Australia. those gear, are particularly made for people who are indexed with the Amazon seller valuable which is for the small time traders.
even though finally, it's far your product that speaks for you, these tools carve you the path to attain to the capacitycustomers. The marketplace of Amazon is as large as the world of the internet itself. It has reached each corner and nookand so that you would like your product to attain there too.
The marketplace is so wide and unimaginable that with the conventional business techniques, you'll not be capable ofstick your neck out of the opposition. those tools make it easier for you by exploring the unexplored. It simplifies most of the tedious undertaking and with most equipment offering unfastened trial length, you can always try your hand at them. With Amazon Australia nonetheless booming, you've got the choice to explore the niche markets that are yetundiscovered.
Amazon supplier Analytics Australia
in keeping with webalive.com, the booming Australian e-commerce commercial enterprise will hit a marketplace fee of AUD 32.56 billion in 2017.
How huge is the Australian E-trade commercial enterprise?
that is just the start and with Amazon Australia venturing into it, you'll now not need to overlook out on this opportunity. properly with outstanding opportunity comes incredible competition. Retail markets will now confide in greatercompetition. before launching in Australia, Amazon Australia did a marketplace research and discovered that whopping ninety five percentage stores need to grab this possibility and sell their products on Amazon Australia in 2018 and 2019. This information comes from Australia’s leading retail studies management, Neto. It also indicates that e-commercewebsites or marketplaces are the future of Australian retail marketplace. So to grab this opportunity and make maximumout of it, there are a few pointers on amazon vendor earnings evaluation and who you can use it on your enterprise taskon Amazon Australia.
for the reason that Amazon Australia is a new mission you would must invest more effort and time in the identical in thestarting. also, it is essential that allows you to apprehend the tax analytics of Australia which can be complicated for a dealer from another united states of america. With all the statistics available on line, all you acquire to do is attain out for it and make it big and we make that less difficult for you.
For our Australian friends who're available to explore the newly merged Amazon Australia, right here are a few mattersthat you could do to maximize profit on Amazon via learning from scratch:
allow’s begin with what's Amazon seller Analytics?
seller Analytics are gear that help you're making the maximum of Amazon’s market and they specialise in exploring nichemarkets, growing superb URL’s evaluation managers, manage poor rankings and also song competitors. It saves you on time, cash and manpower too. It combines the paintings of multiple necessities into one organized tool. One such instance of a remarkable Amazon dealer Analytics tool is that it covers all regions like product studies, tune competition, set hijack indicators, discover keywords, test the listings, nice product thoughts and many minute things which if moveunchecked can motive a major hassle.
when you have those minute matters sorted, you are unfastened to test the major issues like expanding your commercial enterprise. With Amazon Australia starting up a whole new continent for retail income, there are numerous niche areas to be explored and these amazon vendor analytics gear do exactly the equal. With so much extra to explore you would needa single device which could do your entire work for you, nicely seller prime does precisely the same. The maximumcritical issue to get the excellent out of vendor analytics is to awareness on key phrases.
keyword studies is the most important element to do inside the supplier analytics tool. It sooner or later facilitates up get better web page rank, more visible listings and amazon product income increase. additionally in case of an emergency or any queries, the group is first-rate chilled to help you get the great in their product.
To get the most of dealer Analytics you want to win the buy box.
what's a buy box?
buy container like the word says is the container that appears to the customer displaying him the most less expensivechoice. this is the purchase field that each dealer wants to pursue. as an example, if there are approximately 20 investorsselling a product, but most effective four would be visible inside the purchase box and these four have the maximumadvantage in gaining the purchaser. however, the opposite 16 are at a big loss because their name might be misplaced in the crowd and this is the last component you would want in online advertising and in a brand new market of Amazon Australia you will now not want to be misplaced within the crowd.
a way to get to the buy field?
· Amazon Pricing: this is the maximum essential aspect to make it to the purchase container. Amazon lists the product in keeping with the production price without surely calculating the shipping rate. So preserve your real rate affordable. This little trick receives you into the Amazon shopping for box however make sure that your transport rate isn't definitelyillogical and out of the container. Your Amazon seller Analytics should be capable of figure out how this works.
· transport performance: because of the emblem photo attached to Amazon as an E-commerce website along side the product, ideal delivery is critically considered. make certain your delivery is up to speed. fast, frizzle loose and no-grievance orders are always well obtained and so Amazon prefers to encourage its small investors to apply Fulfilled by way of Amazon (FBA) facility.
To decorate your ranking on the delivery factor, you need to get full marks in POP (ideal Order percentage) and ODR (Order disorder fee). POP is the charge of how many orders attain the client problem loose and without any lawsuits from the patron even as ODR is the share at which the product is back, canceled, shipped improperly or has were givennegative comments. jogging out of inventory is a large setback in terms of Amazon.
For all the ones trying to make it big on Amazon Australia do use the FBA facilities provided by means of Amazon to keep away from warehouse and shipping issues in a brand new usa. A one hundred%-in-stock fee is simply vital to rank up your emblem in the purchase field.
· Amazon dealer rating: this is the score your patron gives you. It seems that 90% is an wonderful figure for the pinnacledealer score rank due to the fact even if you cross ninety%, it might make no actual distinction in your product sales. It additionally appears in the purchase box whilst a patron scrolls via your product. So attempt to preserve it up to 90% and you're correct to move.
in addition to creating it to the purchase box, Automation let you a top notch deal whilst you examine Amazon supplierincome analysis right here are some tricks to make the maximum of it.
Amazon vendor Analytics
Time is the maximum precious component in e-trade as you would like to devote your entire time to the clients and to growth your income.
how to pick the quality Amazon supplier analytics?
right here we've indexed some uncompromisable capabilities which you ought to are searching for in an Amazon supplier Analytics device:
1. keyword studies: that is the maximum crucial factor in on line sales unless you select the proper keywords for Amazon, you will be capable of reach to the proper patron. Amazon does provide you automatic key-word era however it's far very restricted and with not many alternatives to personalize. so you could want a device with the intention to precisely cleanthe pointless target audience and entice the proper sort of consumers.
It isn't as smooth as Googling “the way to locate precise keywords?” a few effort is required into this. a few equipment do offer you correct key-word search outcomes. you also have the option to do it manually but then that would be a tedious assignment. So there are equipment that take facts from Amazon and other important engines like google and get you the exact lengthy tail keywords that might force the target market to your product.
in addition they provide you with the site visitors concerned in every keyword so you can pick out up the most specificand fine keywords. an ordeal of key phrases can give you an overview of Amazon seller analysis.
2. Product re-pricing: As they say no properly deed goes unpunished and so despite the fact that you've got formulated the exceptional strategies to push your product to the purchase box, remember that the opposition by no means ends.
you may always have your competition trying to scouse borrow your techniques. they will reproduction your costs, key phrases, URL’s, and so on. so as to hold on target and to always maintain the competitors on their toes, you want a sellerAnalytics tool that might help you automatically re-rate your product after a certain time frame.
mainly in Amazon Australia, where there is a lot new competition, it is only feasible that new investors would want to thieve strategies from the antique ones. Even a single AUD difference can get your product out of the buy box and so get a tool which can re-charge the rate immediately as your competitors do.
nobody wants to make a loss and so the trick right here is to recognise the lowest FBA and if now not lower than getting as a minimum get a price as identical as your competitor.
The device ought to be able to do that with the aid of sending you signals and doing it mechanically with out losing any time because a potential purchaser is there on Amazon every second. however, do preserve an eye fixed on re-pricing due to the fact a mild mistakes can run you into losses with out you understanding about it.
three. transport and stock management: As said in advance, Amazon places huge importance on shipping and stock and with Amazon Australia being the new assignment they could in no way need to danger any court cases from consumersconcerning delivery. In such case, you'll want gear that manage your inventory and assist you maximizing profit on Amazon.
try to get that one tool that unmarried-handedly supports you for product listings, stock, continues tune of your transportand inventory, manages earnings and expenses and additionally analyzes your performance and commercial enterpriseboom.
if you plan to sell your product on more than one e-trade web sites then there are dealer analytics tools that help you manage more than one web sites too. just the equal way as a unmarried tool would help manage the unmarried internet site.
optimistically, those little hints might help you locate the proper Amazon vendor Analytics device to manage your new business at Amazon Australia. The most useful tool comes with a useful group so do enjoy the trial periods of all probablesupplier Analytics tools so that you can pick the quality many of the high-quality. To sum it up, Win the purchasecontainer, reprice your products on a timely basis and hold the stock full
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Holiday 2017: Amazon Shoppers Spur Record Year-End Sales
U.S. year-end holiday retail sales rose 4.9% compared to the same period last year—the fastest pace of growth since 2011, and a welcome gift to U.S. retailers amid new signs of consumer confidence.
Online shopping also saw large gains of 18.1% compared to 2016, boosted by a late season rally. Mastercard’s SpendingPulse report details holiday shopping trends from November 1 through December 24 and covers retail sales across all payment types, including cash and check.
Key findings of the Mastercard SpendingPulse report include:
• This was a winning holiday season for retail overall, though the story was different category by category.
• For many shoppers, there was no place like home this holiday season. Electronics and appliances increased 7.5 percent, the strongest growth of the last 10 years. The home furniture and furnishings category grew 5.1%, as did home improvement.
• Specialty apparel and department stores, which both traditionally see the bulk of sales happen in-store, saw moderate gains. This is particularly impressive given recent store closings.
• Retailers’ heavy early-season promotions paid off, with the first three weeks of November seeing significant jumps.
• In addition, shoppers were still spending late into the season, with December 23rd next to Black Friday in terms of single-day spending. This was a boon to certain categories, including jewelry. Jewelry grew 5.9%, largely driven by last-minute sales.
“Evolving consumer preferences continue to play out in the aisles and online sites of retailers across the U.S.,” said Sarah Quinlan, senior vice president of Market Insights, Mastercard. “Overall, this year was a big win for retail. The strong U.S. economy was a contributing factor, but we also have to recognize that retailers who tried new strategies to engage holiday shoppers were the beneficiaries of this sales increase.”
The Amazon Factor
E-commerce is a big contributor to those results, and a big part of the online holiday increase is due specifically to Amazon, which is hailing this holiday season as its biggest ever, with more than four million new customers trialing Amazon Prime in a single week.
Helping boost Amazon sales this season: a massive tie-in with (RED), pop-up stores in New York and London and focused marketing around its voice-activated smart home devices.
Third-party sellers, small businesses and entrepreneurs had a record-breaking season with more than one billion items ordered worldwide—including nearly 140 million over just five days, from Thanksgiving through Cyber Monday. More details from its press releases:
Amazon Devices also had its best holiday yet, with tens of millions of Alexa-enabled devices sold worldwide. Echo Dot and Fire TV Stick with Alexa Voice Remote were not only the top-selling Amazon devices this holiday season, but they were also the best-selling products from any manufacturer in any category across all of Amazon.
“Since Day One we have obsessed over what we believe our customers care about—incredible deals and low prices, fast and free shipping, and a wide selection of top products—and we continue to provide all three, all the time. We’re excited that people continued to join Prime this holiday, to take advantage of more fast and free shipping options plus new convenient delivery like Amazon Key, as well as early access to Lightning Deals and unlimited streaming of TV shows and movies, including Prime Originals and more,” stated Jeff Wilke, CEO Worldwide Consumer.
Amazon’s Holiday Best Sellers in the U.S., UK and Canada provide a snapshot of which popular brands and categories fueled its biggest season ever this year:
Holiday Bestsellers — Global
• The best-selling toy and game item worldwide was What Do You Meme? Adult Party Game.
• The best-selling beauty item worldwide was the Philips Sonicare Diamond Clean Rechargeable Toothbrush.
• The best-selling health and personal care item worldwide was the AncestryDNA: Genetic Testing – DNA Ancestry Test Kit.
Holiday Best Sellers — U.S.
• Prime members shopped more than 100,000 Lightning Deals on Amazon.com with Prime Early Access. Customers shopped hundreds of Deals of the Day on Amazon.com throughout the holiday season. Millions of customers in the U.S. watched deals with Watch a Deal.
• Whole Foods Market sold over 500,000 pounds of sweet treats at the cookie bars featured in stores across the U.S. – that’s enough to feed Santa more than 6 million cookies throughout his trip around the world on Christmas Eve.
• Across Amazon Books’ 13 bookstores, the top-selling nonfiction book was Obama: An Intimate Portrait by former White House photographer Pete Souza; the top-selling fiction book was Origin by Dan Brown; the top-selling kids book was Diary of a Wimpy Kid #12, The Getaway by Jeff Kinney; and, the top selling poetry book was the sun and her flowers by Rumi Kaur.
• Across Amazon Books’ 13 bookstores, one out of seven customers who purchased a book also donated a children’s book to local charities supporting children in need. The top-selling book given to local charities was the classic, Are You My Mother? by P.D. Eastman; it was also the top-selling book across all 13 stores.
• The Echo Dot was the top-selling device across Amazon Books’ 13 stores; the Kindle Paperwhite was the best-selling Kindle; the TP-Link Smart Plug was the best-selling accessory; and WowWee Fingerlings were the top selling toy.
• The best-selling kitchen item in the U.S. and worldwide was the Instant Pot DUO80.
• The best-selling toy and game item in the U.S. was the Nerf N-Strike Elite Strongarm Blaster, while the best-selling toy and game item worldwide was What Do You Meme? Adult Party Game.
• The best-selling smart home product in the U.S. and worldwide was the TP-Link Smart Plug.
• The best-selling beauty and grooming items in the U.S. included the Finishing Touch Flawless Women’s Painless Hair Remover, the Philips Norelco Multigroom All-In-One Series 3000 and the Oral-B Black Pro 1000 Power Rechargeable Electric Toothbrush, while the best-selling item worldwide was the Philips Sonicare Diamond Clean Rechargeable Toothbrush.
• The best-selling home, health and personal care products in the U.S. this holiday season include Fitbit Charge 2, the 23andMe DNA Test, the AncestryDNA: Genetic Testing – DNA Ancestry Test Kit and Radha Beauty Aromatherapy Top 8 Essential Oils.
• Robot vacuums were among the best-selling home items on Amazon.com over the holiday season.
• The best-selling products from Amazon Launchpad businesses included WowWee Fingerlings Interactive Baby Monkey, Exploding Kittens Card Game, and Watch Ya Mouth Throwdown Edition Card Game.
• The best-selling sports items in the U.S. this season included Titleist Pro V1 Golf Balls, Wilson NFL MVP Junior Football and Spalding NBA Street Basketball.
• The best-selling fashion items in the U.S. this holiday season include ASICS Men’s GEL Venture 5 Running Shoe, Alex and Ani Initial Expandable Wire Bangle Bracelet, 2.5″, Levi’s Men’s 505 Regular Fit Jean, UGG Women’s Classic Short II Boot.
• The best-selling products from AmazonFresh in the U.S. this holiday season, were organic bananas, limes, cucumbers, navel oranges, yellow onions.
• The best-selling furniture products in the U.S. included the Zinus Memory Foam 12 Inch Green Tea Mattress, the LinenSpa 8″ Memory Foam and Innerspring Hybrid Mattress and the LINENSPA 6 Inch Innerspring Mattress.
• The best-selling automotive products in the U.S. included the Dark Seasonal Snow & Ice Car Scraper, the NOCO Genius Boost Plus GB40 1000 Amp 12V UltraSafe Lithium Jump Starter and the STANLEY J5C09 Jump Starter.
• The best-selling pet products in the U.S. included the PEDIGREE DENTASTIX Holiday Treats for Dogs, the KONG Wild Knots Bears Durable Dog Toys and the Taste of the Wild, Canine Formula.
• The best-selling baby products in the U.S. include the Nuby Ice Gel Teether Keys, Baby Einstein Take Along Tunes Musical Toy and the Nuby Bundle of 3 Toys, which was also the best-selling baby product worldwide.
• The best-selling luxury beauty item in the U.S. was the Mario Badescu Facial Spray with Aloe Herbs and Rosewater, stila Stay All Day Waterproof Liquid Eye Liner and Bioderma Sensibio H2O Micellar Water, Cleansing and Make-Up Removing Solution.
• The best-selling grocery item in the U.S. was Green Mountain Coffee Keurig Coffee Lover’s Variety Pack Single-Serve K-Cup Sampler, 40 Count, the Glaceau Smartwater Vapor Distilled Water, and Viva Naturals Organic Extra Virgin Coconut Oil.
• The best-selling tools include the Black + Decker LDX 120C 20-Volt MAX Lithium-Ion Cordless Drill/Driver and the MagnoGrip 311-090 Magnetic Wristband.
• The best-selling wireless products in the U.S. include Tile Mate – Key Finder. Phone Finder, PopSockets: Expanding Stand and Grip for Smartphones and Tablets and Wemo Mini Smart Plug.
• The best-selling major appliances in the U.S. include Samsung MS11K3000AS 1.1 cu. ft. Countertop Microwave Oven, the Danby 120 Can Beverage Center and the NewAir AB-1200 126-Can Beverage Cooler.
• The best-selling musical instruments on Amazon.com were the Snark SN5X Clip-On Tuner for Guitar, Singing Machine SML385BTW Top Loading CDG Karaoke System with Bluetooth, Sound and Disco Light Show, and the Singing Machine SMM-205 Unidirectional Dynamic Microphone.
• The best-selling outdoor items in the U.S. were Intex Comfort Plush Elevated Dura-Beam Airbed with Built-in Electric Pump, the Stanley Classic Vacuum Bottle and the BV Bicycle Light Set Super Bright 5 LED Headlight.
• The best-selling home improvement products on Amazon.com were the Philips Hue White A19 Single LED Bulb (Works with Amazon Alexa), Philips Hue White and Color Ambiance 3rd Generation A19 10W Equivalent Dimmable LED Smart Bulb (Works with Amazon Alexa) and Himalayan Glow Pink Salt Lamp.
• The best-selling lawn and garden products in the U.S. this holiday season included the Weber 6492 Original Instant-Read Thermometer, Snow Joe SJBLZD Telescoping Snow Broom with Ice Scraper and Bounty Hunter TK4 Tracker IV Metal Detector.
• The best-selling office products in the U.S. were Elmer’s Liquid School Glue (1 Gallon) – Great For Making Slime, Georgia-Pacific Spectrum Standard 92 Multipurpose Paper (8.5 x 11 Inches) and Paper Mate Flair Felt Tip Pens (Assorted Colors, 12-Count).
• The best-selling business, industrial and scientific supplies in the U.S. included the First Aid Only All-Purpose First Aid Essentials Kit, Rubbermaid Commercial Stainless Steel Oven Monitoring Thermometer and TOPGREENER TU2154A High Speed USB Charger Outlet.
• The best-selling TVs in the U.S. this holiday season were the TCL 32-Inch 720p Roku Smart LED TV (2017 Model), Samsung Electronics 40-Inch 1080p Smart LED TV (2017 Model), TCL 49-Inch 4K Ultra HD Roku Smart LED TV (2017 Model) and Samsung Electronics 55-Inch 4K Ultra HD Smart LED TV (2017 Model).
Holiday Best Sellers — Canada
• The best-selling smart home product in Canada and worldwide was the TP-Link Smart Plug.
• Instant Pot pressure cookers and accessories were among the best-selling kitchen products on Amazon.ca.
• The Instant Pot Electric Pressure Cooker Cookbook: Easy Recipes for Fast & Healthy Meals was the best-selling physical book on Amazon.ca.
• Sony MDRZX110 On-Ear Headphones were among the best-selling electronics products on Amazon.ca.
• TubShroom, The Revolutionary Tub Drain Protector Hair Catcher/Strainer/Snare was among the best-selling home products on Amazon.ca.
• The top-selling toys on Amazon.ca were Fingerlings – Interactive Baby Monkey – Sophie (White with Pink Hair) By WowWee, Cards Against Humanity: Canadian Edition and What Do You Meme? Adult Party Game.
• Tile Mate – Key Finder was among the top selling wireless electronics products on Amazon.ca.
• The top-selling DVDs on Amazon.ca were Game of Thrones Season 7, The Big Bang Theory: The Complete Tenth Season, The Crown – Season 1, Harry Potter: The Complete 8-Film Collection and American Horror Story: Roanoke.
Digital Entertainment
• This year, 4x more music from Amazon Music was streamed over Alexa compared to last holiday season.
• Amazon Music listeners loved using the lyrics feature to ask for songs on Alexa over the holidays, requesting Jingle Bells more than any other festive track just by saying a few words from the song.
• Listeners wanted to slow down and unwind this season, asking Alexa to play “relaxing” music more than any other mood through Amazon Music.
• Listeners in New York, Seattle, Chicago, Houston and San Diego streamed more holiday songs on Amazon Music via Alexa, than any other cities in the U.S.
• Christmas by Michael Bublé was once again the most played album on Amazon Music during the holiday season.
• All I want for Christmas is You by Mariah Carey held the top spot for the most streamed holiday song on Amazon Music for the second year in a row.
• The most-watched season over the holidays was the Golden Globe-nominated Prime Original The Marvelous Mrs. Maisel.
• The most-watched series this holiday was The Grand Tour.
• The most-watched Amazon Original movie this holiday season was The Big Sick.
• The most-watched Kids Prime Original over the holidays was If You Give a Mouse a Cookie.
• The most-purchased movie over the holidays was Elf.
• The most-purchased series over the holidays was The Walking Dead.
• The most-watched Amazon Channel subscriptions this holiday season were HBO, Showtime and STARZ, and the current seasons of Game of Thrones, Shameless and Power, were the top watched shows on each channel, respectively.
• The top match-up of Prime Video’s 10-game Thursday Night Football schedule this season was on Dec. 7, when two million worldwide viewers watched the Atlanta Falcons beat the New Orleans Saints 20-17
• The most-read Kindle book in Amazon First Reads in 2017 was Beneath A Scarlet Sky by Mark Sullivan.
• The best-selling and most-listened-to audiobook of 2017 was The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson, narrated by Roger Wayne.
• The most-listened-to fiction audiobook of 2017 was Harry Potter and the Sorcerer’s Stone by J.K. Rowling, narrated by Jim Dale.
• The most-commented-on audiobook of 2017 was Born a Crime by Trevor Noah, narrated by the author.
• According to Amazon Charts, the most read and most gifted Kindle book in the U.S. this holiday season was Origin: A Novel by Dan Brown.
• According to Amazon Charts, the top book Kindle readers in the U.S. found Unputdownable this holiday season was Year One: Chronicles of the One, Book 1 by Nora Roberts, reading it cover-to-cover faster than other books.
• According to Amazon Charts, the Most Wished For books of 2017 in the U.S. were The Subtle Art of Not Giving a F*ck by Mark Manson, Hillbilly Elegy by J.D. Vance, The Handmaid’s Tale by Margaret Atwood, Astrophysics for People in a Hurry by Neil Degrasse Tyson and Sapiens by Yuval Noah Harari.
• Margaret Atwood’s The Handmaid’s Tale was the most borrowed book from Prime Reading, worldwide, in 2017.
• Instant Pot Electric Pressure Cooker Cookbook by Laurel Randolph, independently published through Kindle Direct Publishing, has been topping Amazon Charts throughout the holiday season – reaching #1 on the most sold non-fiction list the week of Cyber Monday.
Holiday Trivia
• This holiday season was better than ever for the family of Echo products. The Echo Dot was the #1 selling Amazon Device this holiday season, and the best-selling product from any manufacturer in any category across all of Amazon, with millions sold.
• Customers purchased more than twice as many Amazon Fire TV Sticks compared to last year’s holiday season. Fire TV continues to be the #1 streaming media player family in the U.S., U.K., Germany, and Japan, across all retailers.
• It was the best holiday season ever for Fire Kids Edition Tablets with 2.4x as many devices purchased from Amazon.com compared to the same time period last year.
• Echo devices have been an extremely popular gift this year, with Echo Spot, Echo Dot and Echo Buttons selling out this holiday season; customers can still pre-order to reserve their place in line and orders will be filled on a first come, first served basis.
• This year, Kindle celebrated its 10th holiday season.
• This season, Amazon customers purchased enough WowWee Fingerlings Interactive Baby Monkey toys on Amazon.com to hang end-to-end down the Empire State Building more than 100 times.
• Amazon.com customers purchased enough TVs to create nearly 2,500 towers the size of the Space Needle.
• Amazon customers purchased enough littlebits Star Wars Droid Inventor Kits on Amazon.com to man an Imperial-II class Star Destroyer.
• Amazon customers purchased enough Calvin Klein products on Amazon.com during the holiday to give five items to every attendee at Coachella 2017.
• Amazon customers purchased enough shoes on Amazon.com during the holiday season were lined up end-to-end, they would stretch from Alaska to Miami.
• This holiday season, Amazon.com customers purchased eno
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Holiday 2017: Amazon Shoppers Spur Record Year-End Sales
U.S. year-end holiday retail sales rose 4.9% compared to the same period last year—the fastest pace of growth since 2011, and a welcome gift to U.S. retailers amid new signs of consumer confidence.
Online shopping also saw large gains of 18.1% compared to 2016, boosted by a late season rally. Mastercard’s SpendingPulse report details holiday shopping trends from November 1 through December 24 and covers retail sales across all payment types, including cash and check.
Key findings of the Mastercard SpendingPulse report include:
• This was a winning holiday season for retail overall, though the story was different category by category.
• For many shoppers, there was no place like home this holiday season. Electronics and appliances increased 7.5 percent, the strongest growth of the last 10 years. The home furniture and furnishings category grew 5.1%, as did home improvement.
• Specialty apparel and department stores, which both traditionally see the bulk of sales happen in-store, saw moderate gains. This is particularly impressive given recent store closings.
• Retailers’ heavy early-season promotions paid off, with the first three weeks of November seeing significant jumps.
• In addition, shoppers were still spending late into the season, with December 23rd next to Black Friday in terms of single-day spending. This was a boon to certain categories, including jewelry. Jewelry grew 5.9%, largely driven by last-minute sales.
“Evolving consumer preferences continue to play out in the aisles and online sites of retailers across the U.S.,” said Sarah Quinlan, senior vice president of Market Insights, Mastercard. “Overall, this year was a big win for retail. The strong U.S. economy was a contributing factor, but we also have to recognize that retailers who tried new strategies to engage holiday shoppers were the beneficiaries of this sales increase.”
The Amazon Factor
E-commerce is a big contributor to those results, and a big part of the online holiday increase is due specifically to Amazon, which is hailing this holiday season as its biggest ever, with more than four million new customers trialing Amazon Prime in a single week.
Helping boost Amazon sales this season: a massive tie-in with (RED), pop-up stores in New York and London and focused marketing around its voice-activated smart home devices.
Third-party sellers, small businesses and entrepreneurs had a record-breaking season with more than one billion items ordered worldwide—including nearly 140 million over just five days, from Thanksgiving through Cyber Monday. More details from its press releases:
Amazon Devices also had its best holiday yet, with tens of millions of Alexa-enabled devices sold worldwide. Echo Dot and Fire TV Stick with Alexa Voice Remote were not only the top-selling Amazon devices this holiday season, but they were also the best-selling products from any manufacturer in any category across all of Amazon.
“Since Day One we have obsessed over what we believe our customers care about—incredible deals and low prices, fast and free shipping, and a wide selection of top products—and we continue to provide all three, all the time. We’re excited that people continued to join Prime this holiday, to take advantage of more fast and free shipping options plus new convenient delivery like Amazon Key, as well as early access to Lightning Deals and unlimited streaming of TV shows and movies, including Prime Originals and more,” stated Jeff Wilke, CEO Worldwide Consumer.
Amazon’s Holiday Best Sellers in the U.S., UK and Canada provide a snapshot of which popular brands and categories fueled its biggest season ever this year:
Holiday Bestsellers — Global
• The best-selling toy and game item worldwide was What Do You Meme? Adult Party Game.
• The best-selling beauty item worldwide was the Philips Sonicare Diamond Clean Rechargeable Toothbrush.
• The best-selling health and personal care item worldwide was the AncestryDNA: Genetic Testing – DNA Ancestry Test Kit.
Holiday Best Sellers — U.S.
• Prime members shopped more than 100,000 Lightning Deals on Amazon.com with Prime Early Access. Customers shopped hundreds of Deals of the Day on Amazon.com throughout the holiday season. Millions of customers in the U.S. watched deals with Watch a Deal.
• Whole Foods Market sold over 500,000 pounds of sweet treats at the cookie bars featured in stores across the U.S. – that’s enough to feed Santa more than 6 million cookies throughout his trip around the world on Christmas Eve.
• Across Amazon Books’ 13 bookstores, the top-selling nonfiction book was Obama: An Intimate Portrait by former White House photographer Pete Souza; the top-selling fiction book was Origin by Dan Brown; the top-selling kids book was Diary of a Wimpy Kid #12, The Getaway by Jeff Kinney; and, the top selling poetry book was the sun and her flowers by Rumi Kaur.
• Across Amazon Books’ 13 bookstores, one out of seven customers who purchased a book also donated a children’s book to local charities supporting children in need. The top-selling book given to local charities was the classic, Are You My Mother? by P.D. Eastman; it was also the top-selling book across all 13 stores.
• The Echo Dot was the top-selling device across Amazon Books’ 13 stores; the Kindle Paperwhite was the best-selling Kindle; the TP-Link Smart Plug was the best-selling accessory; and WowWee Fingerlings were the top selling toy.
• The best-selling kitchen item in the U.S. and worldwide was the Instant Pot DUO80.
• The best-selling toy and game item in the U.S. was the Nerf N-Strike Elite Strongarm Blaster, while the best-selling toy and game item worldwide was What Do You Meme? Adult Party Game.
• The best-selling smart home product in the U.S. and worldwide was the TP-Link Smart Plug.
• The best-selling beauty and grooming items in the U.S. included the Finishing Touch Flawless Women’s Painless Hair Remover, the Philips Norelco Multigroom All-In-One Series 3000 and the Oral-B Black Pro 1000 Power Rechargeable Electric Toothbrush, while the best-selling item worldwide was the Philips Sonicare Diamond Clean Rechargeable Toothbrush.
• The best-selling home, health and personal care products in the U.S. this holiday season include Fitbit Charge 2, the 23andMe DNA Test, the AncestryDNA: Genetic Testing – DNA Ancestry Test Kit and Radha Beauty Aromatherapy Top 8 Essential Oils.
• Robot vacuums were among the best-selling home items on Amazon.com over the holiday season.
• The best-selling products from Amazon Launchpad businesses included WowWee Fingerlings Interactive Baby Monkey, Exploding Kittens Card Game, and Watch Ya Mouth Throwdown Edition Card Game.
• The best-selling sports items in the U.S. this season included Titleist Pro V1 Golf Balls, Wilson NFL MVP Junior Football and Spalding NBA Street Basketball.
• The best-selling fashion items in the U.S. this holiday season include ASICS Men’s GEL Venture 5 Running Shoe, Alex and Ani Initial Expandable Wire Bangle Bracelet, 2.5″, Levi’s Men’s 505 Regular Fit Jean, UGG Women’s Classic Short II Boot.
• The best-selling products from AmazonFresh in the U.S. this holiday season, were organic bananas, limes, cucumbers, navel oranges, yellow onions.
• The best-selling furniture products in the U.S. included the Zinus Memory Foam 12 Inch Green Tea Mattress, the LinenSpa 8″ Memory Foam and Innerspring Hybrid Mattress and the LINENSPA 6 Inch Innerspring Mattress.
• The best-selling automotive products in the U.S. included the Dark Seasonal Snow & Ice Car Scraper, the NOCO Genius Boost Plus GB40 1000 Amp 12V UltraSafe Lithium Jump Starter and the STANLEY J5C09 Jump Starter.
• The best-selling pet products in the U.S. included the PEDIGREE DENTASTIX Holiday Treats for Dogs, the KONG Wild Knots Bears Durable Dog Toys and the Taste of the Wild, Canine Formula.
• The best-selling baby products in the U.S. include the Nuby Ice Gel Teether Keys, Baby Einstein Take Along Tunes Musical Toy and the Nuby Bundle of 3 Toys, which was also the best-selling baby product worldwide.
• The best-selling luxury beauty item in the U.S. was the Mario Badescu Facial Spray with Aloe Herbs and Rosewater, stila Stay All Day Waterproof Liquid Eye Liner and Bioderma Sensibio H2O Micellar Water, Cleansing and Make-Up Removing Solution.
• The best-selling grocery item in the U.S. was Green Mountain Coffee Keurig Coffee Lover’s Variety Pack Single-Serve K-Cup Sampler, 40 Count, the Glaceau Smartwater Vapor Distilled Water, and Viva Naturals Organic Extra Virgin Coconut Oil.
• The best-selling tools include the Black + Decker LDX 120C 20-Volt MAX Lithium-Ion Cordless Drill/Driver and the MagnoGrip 311-090 Magnetic Wristband.
• The best-selling wireless products in the U.S. include Tile Mate – Key Finder. Phone Finder, PopSockets: Expanding Stand and Grip for Smartphones and Tablets and Wemo Mini Smart Plug.
• The best-selling major appliances in the U.S. include Samsung MS11K3000AS 1.1 cu. ft. Countertop Microwave Oven, the Danby 120 Can Beverage Center and the NewAir AB-1200 126-Can Beverage Cooler.
• The best-selling musical instruments on Amazon.com were the Snark SN5X Clip-On Tuner for Guitar, Singing Machine SML385BTW Top Loading CDG Karaoke System with Bluetooth, Sound and Disco Light Show, and the Singing Machine SMM-205 Unidirectional Dynamic Microphone.
• The best-selling outdoor items in the U.S. were Intex Comfort Plush Elevated Dura-Beam Airbed with Built-in Electric Pump, the Stanley Classic Vacuum Bottle and the BV Bicycle Light Set Super Bright 5 LED Headlight.
• The best-selling home improvement products on Amazon.com were the Philips Hue White A19 Single LED Bulb (Works with Amazon Alexa), Philips Hue White and Color Ambiance 3rd Generation A19 10W Equivalent Dimmable LED Smart Bulb (Works with Amazon Alexa) and Himalayan Glow Pink Salt Lamp.
• The best-selling lawn and garden products in the U.S. this holiday season included the Weber 6492 Original Instant-Read Thermometer, Snow Joe SJBLZD Telescoping Snow Broom with Ice Scraper and Bounty Hunter TK4 Tracker IV Metal Detector.
• The best-selling office products in the U.S. were Elmer’s Liquid School Glue (1 Gallon) – Great For Making Slime, Georgia-Pacific Spectrum Standard 92 Multipurpose Paper (8.5 x 11 Inches) and Paper Mate Flair Felt Tip Pens (Assorted Colors, 12-Count).
• The best-selling business, industrial and scientific supplies in the U.S. included the First Aid Only All-Purpose First Aid Essentials Kit, Rubbermaid Commercial Stainless Steel Oven Monitoring Thermometer and TOPGREENER TU2154A High Speed USB Charger Outlet.
• The best-selling TVs in the U.S. this holiday season were the TCL 32-Inch 720p Roku Smart LED TV (2017 Model), Samsung Electronics 40-Inch 1080p Smart LED TV (2017 Model), TCL 49-Inch 4K Ultra HD Roku Smart LED TV (2017 Model) and Samsung Electronics 55-Inch 4K Ultra HD Smart LED TV (2017 Model).
Holiday Best Sellers — Canada
• The best-selling smart home product in Canada and worldwide was the TP-Link Smart Plug.
• Instant Pot pressure cookers and accessories were among the best-selling kitchen products on Amazon.ca.
• The Instant Pot Electric Pressure Cooker Cookbook: Easy Recipes for Fast & Healthy Meals was the best-selling physical book on Amazon.ca.
• Sony MDRZX110 On-Ear Headphones were among the best-selling electronics products on Amazon.ca.
• TubShroom, The Revolutionary Tub Drain Protector Hair Catcher/Strainer/Snare was among the best-selling home products on Amazon.ca.
• The top-selling toys on Amazon.ca were Fingerlings – Interactive Baby Monkey – Sophie (White with Pink Hair) By WowWee, Cards Against Humanity: Canadian Edition and What Do You Meme? Adult Party Game.
• Tile Mate – Key Finder was among the top selling wireless electronics products on Amazon.ca.
• The top-selling DVDs on Amazon.ca were Game of Thrones Season 7, The Big Bang Theory: The Complete Tenth Season, The Crown – Season 1, Harry Potter: The Complete 8-Film Collection and American Horror Story: Roanoke.
Digital Entertainment
• This year, 4x more music from Amazon Music was streamed over Alexa compared to last holiday season.
• Amazon Music listeners loved using the lyrics feature to ask for songs on Alexa over the holidays, requesting Jingle Bells more than any other festive track just by saying a few words from the song.
• Listeners wanted to slow down and unwind this season, asking Alexa to play “relaxing” music more than any other mood through Amazon Music.
• Listeners in New York, Seattle, Chicago, Houston and San Diego streamed more holiday songs on Amazon Music via Alexa, than any other cities in the U.S.
• Christmas by Michael Bublé was once again the most played album on Amazon Music during the holiday season.
• All I want for Christmas is You by Mariah Carey held the top spot for the most streamed holiday song on Amazon Music for the second year in a row.
• The most-watched season over the holidays was the Golden Globe-nominated Prime Original The Marvelous Mrs. Maisel.
• The most-watched series this holiday was The Grand Tour.
• The most-watched Amazon Original movie this holiday season was The Big Sick.
• The most-watched Kids Prime Original over the holidays was If You Give a Mouse a Cookie.
• The most-purchased movie over the holidays was Elf.
• The most-purchased series over the holidays was The Walking Dead.
• The most-watched Amazon Channel subscriptions this holiday season were HBO, Showtime and STARZ, and the current seasons of Game of Thrones, Shameless and Power, were the top watched shows on each channel, respectively.
• The top match-up of Prime Video’s 10-game Thursday Night Football schedule this season was on Dec. 7, when two million worldwide viewers watched the Atlanta Falcons beat the New Orleans Saints 20-17
• The most-read Kindle book in Amazon First Reads in 2017 was Beneath A Scarlet Sky by Mark Sullivan.
• The best-selling and most-listened-to audiobook of 2017 was The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson, narrated by Roger Wayne.
• The most-listened-to fiction audiobook of 2017 was Harry Potter and the Sorcerer’s Stone by J.K. Rowling, narrated by Jim Dale.
• The most-commented-on audiobook of 2017 was Born a Crime by Trevor Noah, narrated by the author.
• According to Amazon Charts, the most read and most gifted Kindle book in the U.S. this holiday season was Origin: A Novel by Dan Brown.
• According to Amazon Charts, the top book Kindle readers in the U.S. found Unputdownable this holiday season was Year One: Chronicles of the One, Book 1 by Nora Roberts, reading it cover-to-cover faster than other books.
• According to Amazon Charts, the Most Wished For books of 2017 in the U.S. were The Subtle Art of Not Giving a F*ck by Mark Manson, Hillbilly Elegy by J.D. Vance, The Handmaid’s Tale by Margaret Atwood, Astrophysics for People in a Hurry by Neil Degrasse Tyson and Sapiens by Yuval Noah Harari.
• Margaret Atwood’s The Handmaid’s Tale was the most borrowed book from Prime Reading, worldwide, in 2017.
• Instant Pot Electric Pressure Cooker Cookbook by Laurel Randolph, independently published through Kindle Direct Publishing, has been topping Amazon Charts throughout the holiday season – reaching #1 on the most sold non-fiction list the week of Cyber Monday.
Holiday Trivia
• This holiday season was better than ever for the family of Echo products. The Echo Dot was the #1 selling Amazon Device this holiday season, and the best-selling product from any manufacturer in any category across all of Amazon, with millions sold.
• Customers purchased more than twice as many Amazon Fire TV Sticks compared to last year’s holiday season. Fire TV continues to be the #1 streaming media player family in the U.S., U.K., Germany, and Japan, across all retailers.
• It was the best holiday season ever for Fire Kids Edition Tablets with 2.4x as many devices purchased from Amazon.com compared to the same time period last year.
• Echo devices have been an extremely popular gift this year, with Echo Spot, Echo Dot and Echo Buttons selling out this holiday season; customers can still pre-order to reserve their place in line and orders will be filled on a first come, first served basis.
• This year, Kindle celebrated its 10th holiday season.
• This season, Amazon customers purchased enough WowWee Fingerlings Interactive Baby Monkey toys on Amazon.com to hang end-to-end down the Empire State Building more than 100 times.
• Amazon.com customers purchased enough TVs to create nearly 2,500 towers the size of the Space Needle.
• Amazon customers purchased enough littlebits Star Wars Droid Inventor Kits on Amazon.com to man an Imperial-II class Star Destroyer.
• Amazon customers purchased enough Calvin Klein products on Amazon.com during the holiday to give five items to every attendee at Coachella 2017.
• Amazon customers purchased enough shoes on Amazon.com during the holiday season were lined up end-to-end, they would stretch from Alaska to Miami.
• This holiday season, Amazon.com customers purchased eno
0 notes
Text
Holiday 2017: Amazon Shoppers Spur Record Year-End Sales
U.S. year-end holiday retail sales rose 4.9% compared to the same period last year—the fastest pace of growth since 2011, and a welcome gift to U.S. retailers amid new signs of consumer confidence.
Online shopping also saw large gains of 18.1% compared to 2016, boosted by a late season rally. Mastercard’s SpendingPulse report details holiday shopping trends from November 1 through December 24 and covers retail sales across all payment types, including cash and check.
Key findings of the Mastercard SpendingPulse report include:
• This was a winning holiday season for retail overall, though the story was different category by category.
• For many shoppers, there was no place like home this holiday season. Electronics and appliances increased 7.5 percent, the strongest growth of the last 10 years. The home furniture and furnishings category grew 5.1%, as did home improvement.
• Specialty apparel and department stores, which both traditionally see the bulk of sales happen in-store, saw moderate gains. This is particularly impressive given recent store closings.
• Retailers’ heavy early-season promotions paid off, with the first three weeks of November seeing significant jumps.
• In addition, shoppers were still spending late into the season, with December 23rd next to Black Friday in terms of single-day spending. This was a boon to certain categories, including jewelry. Jewelry grew 5.9%, largely driven by last-minute sales.
“Evolving consumer preferences continue to play out in the aisles and online sites of retailers across the U.S.,” said Sarah Quinlan, senior vice president of Market Insights, Mastercard. “Overall, this year was a big win for retail. The strong U.S. economy was a contributing factor, but we also have to recognize that retailers who tried new strategies to engage holiday shoppers were the beneficiaries of this sales increase.”
The Amazon Factor
E-commerce is a big contributor to those results, and a big part of the online holiday increase is due specifically to Amazon, which is hailing this holiday season as its biggest ever, with more than four million new customers trialing Amazon Prime in a single week.
Helping boost Amazon sales this season: a massive tie-in with (RED), pop-up stores in New York and London and focused marketing around its voice-activated smart home devices.
Third-party sellers, small businesses and entrepreneurs had a record-breaking season with more than one billion items ordered worldwide—including nearly 140 million over just five days, from Thanksgiving through Cyber Monday. More details from its press releases:
Amazon Devices also had its best holiday yet, with tens of millions of Alexa-enabled devices sold worldwide. Echo Dot and Fire TV Stick with Alexa Voice Remote were not only the top-selling Amazon devices this holiday season, but they were also the best-selling products from any manufacturer in any category across all of Amazon.
“Since Day One we have obsessed over what we believe our customers care about—incredible deals and low prices, fast and free shipping, and a wide selection of top products—and we continue to provide all three, all the time. We’re excited that people continued to join Prime this holiday, to take advantage of more fast and free shipping options plus new convenient delivery like Amazon Key, as well as early access to Lightning Deals and unlimited streaming of TV shows and movies, including Prime Originals and more,” stated Jeff Wilke, CEO Worldwide Consumer.
Amazon’s Holiday Best Sellers in the U.S., UK and Canada provide a snapshot of which popular brands and categories fueled its biggest season ever this year:
Holiday Bestsellers — Global
• The best-selling toy and game item worldwide was What Do You Meme? Adult Party Game.
• The best-selling beauty item worldwide was the Philips Sonicare Diamond Clean Rechargeable Toothbrush.
• The best-selling health and personal care item worldwide was the AncestryDNA: Genetic Testing – DNA Ancestry Test Kit.
Holiday Best Sellers — U.S.
• Prime members shopped more than 100,000 Lightning Deals on Amazon.com with Prime Early Access. Customers shopped hundreds of Deals of the Day on Amazon.com throughout the holiday season. Millions of customers in the U.S. watched deals with Watch a Deal.
• Whole Foods Market sold over 500,000 pounds of sweet treats at the cookie bars featured in stores across the U.S. – that’s enough to feed Santa more than 6 million cookies throughout his trip around the world on Christmas Eve.
• Across Amazon Books’ 13 bookstores, the top-selling nonfiction book was Obama: An Intimate Portrait by former White House photographer Pete Souza; the top-selling fiction book was Origin by Dan Brown; the top-selling kids book was Diary of a Wimpy Kid #12, The Getaway by Jeff Kinney; and, the top selling poetry book was the sun and her flowers by Rumi Kaur.
• Across Amazon Books’ 13 bookstores, one out of seven customers who purchased a book also donated a children’s book to local charities supporting children in need. The top-selling book given to local charities was the classic, Are You My Mother? by P.D. Eastman; it was also the top-selling book across all 13 stores.
• The Echo Dot was the top-selling device across Amazon Books’ 13 stores; the Kindle Paperwhite was the best-selling Kindle; the TP-Link Smart Plug was the best-selling accessory; and WowWee Fingerlings were the top selling toy.
• The best-selling kitchen item in the U.S. and worldwide was the Instant Pot DUO80.
• The best-selling toy and game item in the U.S. was the Nerf N-Strike Elite Strongarm Blaster, while the best-selling toy and game item worldwide was What Do You Meme? Adult Party Game.
• The best-selling smart home product in the U.S. and worldwide was the TP-Link Smart Plug.
• The best-selling beauty and grooming items in the U.S. included the Finishing Touch Flawless Women’s Painless Hair Remover, the Philips Norelco Multigroom All-In-One Series 3000 and the Oral-B Black Pro 1000 Power Rechargeable Electric Toothbrush, while the best-selling item worldwide was the Philips Sonicare Diamond Clean Rechargeable Toothbrush.
• The best-selling home, health and personal care products in the U.S. this holiday season include Fitbit Charge 2, the 23andMe DNA Test, the AncestryDNA: Genetic Testing – DNA Ancestry Test Kit and Radha Beauty Aromatherapy Top 8 Essential Oils.
• Robot vacuums were among the best-selling home items on Amazon.com over the holiday season.
• The best-selling products from Amazon Launchpad businesses included WowWee Fingerlings Interactive Baby Monkey, Exploding Kittens Card Game, and Watch Ya Mouth Throwdown Edition Card Game.
• The best-selling sports items in the U.S. this season included Titleist Pro V1 Golf Balls, Wilson NFL MVP Junior Football and Spalding NBA Street Basketball.
• The best-selling fashion items in the U.S. this holiday season include ASICS Men’s GEL Venture 5 Running Shoe, Alex and Ani Initial Expandable Wire Bangle Bracelet, 2.5″, Levi’s Men’s 505 Regular Fit Jean, UGG Women’s Classic Short II Boot.
• The best-selling products from AmazonFresh in the U.S. this holiday season, were organic bananas, limes, cucumbers, navel oranges, yellow onions.
• The best-selling furniture products in the U.S. included the Zinus Memory Foam 12 Inch Green Tea Mattress, the LinenSpa 8″ Memory Foam and Innerspring Hybrid Mattress and the LINENSPA 6 Inch Innerspring Mattress.
• The best-selling automotive products in the U.S. included the Dark Seasonal Snow & Ice Car Scraper, the NOCO Genius Boost Plus GB40 1000 Amp 12V UltraSafe Lithium Jump Starter and the STANLEY J5C09 Jump Starter.
• The best-selling pet products in the U.S. included the PEDIGREE DENTASTIX Holiday Treats for Dogs, the KONG Wild Knots Bears Durable Dog Toys and the Taste of the Wild, Canine Formula.
• The best-selling baby products in the U.S. include the Nuby Ice Gel Teether Keys, Baby Einstein Take Along Tunes Musical Toy and the Nuby Bundle of 3 Toys, which was also the best-selling baby product worldwide.
• The best-selling luxury beauty item in the U.S. was the Mario Badescu Facial Spray with Aloe Herbs and Rosewater, stila Stay All Day Waterproof Liquid Eye Liner and Bioderma Sensibio H2O Micellar Water, Cleansing and Make-Up Removing Solution.
• The best-selling grocery item in the U.S. was Green Mountain Coffee Keurig Coffee Lover’s Variety Pack Single-Serve K-Cup Sampler, 40 Count, the Glaceau Smartwater Vapor Distilled Water, and Viva Naturals Organic Extra Virgin Coconut Oil.
• The best-selling tools include the Black + Decker LDX 120C 20-Volt MAX Lithium-Ion Cordless Drill/Driver and the MagnoGrip 311-090 Magnetic Wristband.
• The best-selling wireless products in the U.S. include Tile Mate – Key Finder. Phone Finder, PopSockets: Expanding Stand and Grip for Smartphones and Tablets and Wemo Mini Smart Plug.
• The best-selling major appliances in the U.S. include Samsung MS11K3000AS 1.1 cu. ft. Countertop Microwave Oven, the Danby 120 Can Beverage Center and the NewAir AB-1200 126-Can Beverage Cooler.
• The best-selling musical instruments on Amazon.com were the Snark SN5X Clip-On Tuner for Guitar, Singing Machine SML385BTW Top Loading CDG Karaoke System with Bluetooth, Sound and Disco Light Show, and the Singing Machine SMM-205 Unidirectional Dynamic Microphone.
• The best-selling outdoor items in the U.S. were Intex Comfort Plush Elevated Dura-Beam Airbed with Built-in Electric Pump, the Stanley Classic Vacuum Bottle and the BV Bicycle Light Set Super Bright 5 LED Headlight.
• The best-selling home improvement products on Amazon.com were the Philips Hue White A19 Single LED Bulb (Works with Amazon Alexa), Philips Hue White and Color Ambiance 3rd Generation A19 10W Equivalent Dimmable LED Smart Bulb (Works with Amazon Alexa) and Himalayan Glow Pink Salt Lamp.
• The best-selling lawn and garden products in the U.S. this holiday season included the Weber 6492 Original Instant-Read Thermometer, Snow Joe SJBLZD Telescoping Snow Broom with Ice Scraper and Bounty Hunter TK4 Tracker IV Metal Detector.
• The best-selling office products in the U.S. were Elmer’s Liquid School Glue (1 Gallon) – Great For Making Slime, Georgia-Pacific Spectrum Standard 92 Multipurpose Paper (8.5 x 11 Inches) and Paper Mate Flair Felt Tip Pens (Assorted Colors, 12-Count).
• The best-selling business, industrial and scientific supplies in the U.S. included the First Aid Only All-Purpose First Aid Essentials Kit, Rubbermaid Commercial Stainless Steel Oven Monitoring Thermometer and TOPGREENER TU2154A High Speed USB Charger Outlet.
• The best-selling TVs in the U.S. this holiday season were the TCL 32-Inch 720p Roku Smart LED TV (2017 Model), Samsung Electronics 40-Inch 1080p Smart LED TV (2017 Model), TCL 49-Inch 4K Ultra HD Roku Smart LED TV (2017 Model) and Samsung Electronics 55-Inch 4K Ultra HD Smart LED TV (2017 Model).
Holiday Best Sellers — Canada
• The best-selling smart home product in Canada and worldwide was the TP-Link Smart Plug.
• Instant Pot pressure cookers and accessories were among the best-selling kitchen products on Amazon.ca.
• The Instant Pot Electric Pressure Cooker Cookbook: Easy Recipes for Fast & Healthy Meals was the best-selling physical book on Amazon.ca.
• Sony MDRZX110 On-Ear Headphones were among the best-selling electronics products on Amazon.ca.
• TubShroom, The Revolutionary Tub Drain Protector Hair Catcher/Strainer/Snare was among the best-selling home products on Amazon.ca.
• The top-selling toys on Amazon.ca were Fingerlings – Interactive Baby Monkey – Sophie (White with Pink Hair) By WowWee, Cards Against Humanity: Canadian Edition and What Do You Meme? Adult Party Game.
• Tile Mate – Key Finder was among the top selling wireless electronics products on Amazon.ca.
• The top-selling DVDs on Amazon.ca were Game of Thrones Season 7, The Big Bang Theory: The Complete Tenth Season, The Crown – Season 1, Harry Potter: The Complete 8-Film Collection and American Horror Story: Roanoke.
Digital Entertainment
• This year, 4x more music from Amazon Music was streamed over Alexa compared to last holiday season.
• Amazon Music listeners loved using the lyrics feature to ask for songs on Alexa over the holidays, requesting Jingle Bells more than any other festive track just by saying a few words from the song.
• Listeners wanted to slow down and unwind this season, asking Alexa to play “relaxing” music more than any other mood through Amazon Music.
• Listeners in New York, Seattle, Chicago, Houston and San Diego streamed more holiday songs on Amazon Music via Alexa, than any other cities in the U.S.
• Christmas by Michael Bublé was once again the most played album on Amazon Music during the holiday season.
• All I want for Christmas is You by Mariah Carey held the top spot for the most streamed holiday song on Amazon Music for the second year in a row.
• The most-watched season over the holidays was the Golden Globe-nominated Prime Original The Marvelous Mrs. Maisel.
• The most-watched series this holiday was The Grand Tour.
• The most-watched Amazon Original movie this holiday season was The Big Sick.
• The most-watched Kids Prime Original over the holidays was If You Give a Mouse a Cookie.
• The most-purchased movie over the holidays was Elf.
• The most-purchased series over the holidays was The Walking Dead.
• The most-watched Amazon Channel subscriptions this holiday season were HBO, Showtime and STARZ, and the current seasons of Game of Thrones, Shameless and Power, were the top watched shows on each channel, respectively.
• The top match-up of Prime Video’s 10-game Thursday Night Football schedule this season was on Dec. 7, when two million worldwide viewers watched the Atlanta Falcons beat the New Orleans Saints 20-17
• The most-read Kindle book in Amazon First Reads in 2017 was Beneath A Scarlet Sky by Mark Sullivan.
• The best-selling and most-listened-to audiobook of 2017 was The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson, narrated by Roger Wayne.
• The most-listened-to fiction audiobook of 2017 was Harry Potter and the Sorcerer’s Stone by J.K. Rowling, narrated by Jim Dale.
• The most-commented-on audiobook of 2017 was Born a Crime by Trevor Noah, narrated by the author.
• According to Amazon Charts, the most read and most gifted Kindle book in the U.S. this holiday season was Origin: A Novel by Dan Brown.
• According to Amazon Charts, the top book Kindle readers in the U.S. found Unputdownable this holiday season was Year One: Chronicles of the One, Book 1 by Nora Roberts, reading it cover-to-cover faster than other books.
• According to Amazon Charts, the Most Wished For books of 2017 in the U.S. were The Subtle Art of Not Giving a F*ck by Mark Manson, Hillbilly Elegy by J.D. Vance, The Handmaid’s Tale by Margaret Atwood, Astrophysics for People in a Hurry by Neil Degrasse Tyson and Sapiens by Yuval Noah Harari.
• Margaret Atwood’s The Handmaid’s Tale was the most borrowed book from Prime Reading, worldwide, in 2017.
• Instant Pot Electric Pressure Cooker Cookbook by Laurel Randolph, independently published through Kindle Direct Publishing, has been topping Amazon Charts throughout the holiday season – reaching #1 on the most sold non-fiction list the week of Cyber Monday.
Holiday Trivia
• This holiday season was better than ever for the family of Echo products. The Echo Dot was the #1 selling Amazon Device this holiday season, and the best-selling product from any manufacturer in any category across all of Amazon, with millions sold.
• Customers purchased more than twice as many Amazon Fire TV Sticks compared to last year’s holiday season. Fire TV continues to be the #1 streaming media player family in the U.S., U.K., Germany, and Japan, across all retailers.
• It was the best holiday season ever for Fire Kids Edition Tablets with 2.4x as many devices purchased from Amazon.com compared to the same time period last year.
• Echo devices have been an extremely popular gift this year, with Echo Spot, Echo Dot and Echo Buttons selling out this holiday season; customers can still pre-order to reserve their place in line and orders will be filled on a first come, first served basis.
• This year, Kindle celebrated its 10th holiday season.
• This season, Amazon customers purchased enough WowWee Fingerlings Interactive Baby Monkey toys on Amazon.com to hang end-to-end down the Empire State Building more than 100 times.
• Amazon.com customers purchased enough TVs to create nearly 2,500 towers the size of the Space Needle.
• Amazon customers purchased enough littlebits Star Wars Droid Inventor Kits on Amazon.com to man an Imperial-II class Star Destroyer.
• Amazon customers purchased enough Calvin Klein products on Amazon.com during the holiday to give five items to every attendee at Coachella 2017.
• Amazon customers purchased enough shoes on Amazon.com during the holiday season were lined up end-to-end, they would stretch from Alaska to Miami.
• This holiday season, Amazon.com customers purchased eno
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