Tumgik
#digital diplomacy meetup
techjobwall · 6 years
Text
Performance Marketing Manager (f/m) - Germany Startup Jobs
http://www.germanystartupjobs.com/job/atfarm-performance-marketing-manager/
Performance Marketing Manager (f/m)
As a Performance Marketing Manager at Atfarm you will: Be responsible for driving performance marketing strategy, team leadership and overseeing execution and optimization. Provide leadership and direction across multi-channel growth strategy based on needs and efficiency: SEO/ASO, SEM, DSPs, social paid/earned, community/influencer development, word of mouth, email marketing, CRM, traditional TV/offline, mobile, native etc. Drive the team to define, execute, analyze, and optimize A/B and multi-variant tests at weekly cadence. Implement agile principles and approach to create continuous rapid improvement. Oversee Business Intelligence and analytics group to turn insights into action – see customer acquisition, engagement, and retention (customer lifecycle) process through from ideation to execution Define, validate, and standardize within the organization what our core KPIs and operating metrics should be at the executive team and working team levels, such as cost per metrics, retention, ROI and LTV. Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity. Champion this thinking across the marketing and broader organization! Participate and contribute to strategic topics such as go-to-market strategy, distribution, co-ops with products across Yara International and more. As a person you are: Collaborative and thrive on self-improvement Values and results driven Open to constructive feedback, both giving and receiving, in a clear and respectful manner Ready to make an impact, take ownership and you execute with conviction. Proactive and constructive even if things get ambiguous Requirements 4+ years in a role within marketing and/or growth with technical understanding of online marketing, attribution and attribution modelling, and business intelligence tools A passion for growth marketing and driving customer adoption, engagement, and retention Experience and knowledge of the latest digital marketing tools and channels Previous experience creating marketing strategies for multiple countries Ability to think strategically and creatively: analyze, synthesize, recommend and take actions Strong interpersonal skills and collaborative spirit able to liaise with a wide range of people at all levels and across different cultures and to act with credibility and diplomacy Entrepreneurial spirit to help us shape our growth initiatives and culture Benefits An opportunity to shape a startup in its early stage Directly impact on products that provide real value to farmers and industries based on an honest business model Work on sustainable solutions that benefit humankind and the environment Very competitive remuneration and an unlimited working contract Visa and relocation support for a smooth transition to work and live in Berlin A flexible yet stable environment in the newly founded digital unit of a global company Flexible working hours and support for part time working models Support for personal development, trainings, conferences and continuous learning Commitment to using new approaches, technologies and frameworks Participation in-house hackathons, meetups, and knowledge sharing A choice your own preferred hardware (CYOD)
0 notes
Text
#DigitalDiplomacy, @DigiDiplomats & the #DDCNYC
In the summer of 2012, I started the Digital Diplomacy New York Meetup. I had spent the previous months at work researching the digital strategies of different foreign ministries. After meeting comms teams at the various consulates, I realized that while there was an interest and a desire to share best practices for digital diplomacy, no such network existed.
The UN system had digital technology working groups but many of the Consulate Generals had never met with each other to discuss how they use social media as a tool for public diplomacy. So I set out to establish the meetup (coincidentally "on brand" for the Swiss to bring everyone together), and we hosted our first event with featured speaker Ryan Davis, former Social Media Director at Blue State Digital. Since then, we've grown to over 70 group members from over 17 member-states and have invited speakers from Facebook, Twitter, Tumblr and Google + for workshops and discussions.
In many ways, the Digital Diplomacy Meetup was inspired by the Digital Diplomacy Coalition in Washington. Through my research, I had heard of the organization and had reached out to the founding members for insight into each of their embassies social media policies. We had entertained the idea of a chapter in New York but it wasn't until recently that the dream became a reality.
This month I am thrilled to announce that the DDC New York Chapter is officially launching in October 2014. We are organizing an informal "pre-launch" happy hour at Hopsoda  (next to the Bohemian National Hall / Czech Consulate) with the Digital Diplomacy Meetup group, the UN system working groups, and others interested in the umbrella topic of digital diplomacy.
The event is Monday, September 22 -  between the Social Good Summit and UNGA - as we hope to attract and invite those in town to learn about the DDC network, the New York and Ottawa chapters, and the headquarters of DDC Global in Washington, DC.
The happy hour is a cash-bar, no reserved seating, open invite. We're asking people to RSVP on Eventbrite so we can track numbers but please share this link and help us to promote the work of the DDC in New York!
1 note · View note