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emsykesillustration · 6 years

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Portfolio Reviews

As part of my portfolio reviews, I’ve been in contact with several people in the industry to gather feedback and advice for my portfolio so far. Rose Lloyd Rose Lloyd is a Stockport alumni, and has risen far in the industry. She’s represented by Eye Candy agency, who are massive in the illustration world. Her work is bright, bold and at such high quality she’s had clients such as the BBC, The Times, and the British Medical Journal. She uses texture and shape as a forefront for her work, which is something that makes me very lucky to have been able to speak with her about my work, as it’s not just inspiring but also very similar to my own work. Having a creative who can understand your work and the processes behind it, is brilliant in getting feedback. One of the first points Rose made when looking through my work is that she could see that I had a versatile range of media in my visual language, as well as my output. She mentioned that versatility is important, and that if you use more than one medium in your working style, let potential clients and agencies know that. I’m going to continue using different styles, as well as employing various techniques such as using mock ups, as well as if suits best - photography of my work, such as t-shirts, prints and books if needs be. Rose also suggested the I add my contact details to the back, as it’s a nice note to end with. I currently have mine at the front, so I’ll see if other artists suggest the same. Business cards were also suggested, which I’m currently designing! I’m also ensuring I keep my font, colours, and general feel consistent - I’m a brand as an illustrator and clients and agencies need to see that, purely because it looks so professional. Rose, speaking about getting work, also mentioned looking up art directors in Manchester, and just getting yourself out there, emailing your portfolio over so you’re in their books and getting your name out there for potential work! She also mentioned if I wanted to go into editorial work, it’s well worth getting current articles and adapting them as your own. Editorial is so fast paced, so it’s good to get into that fast frame of thinking and ways of applying your skillset to text in a short amount of time. It’ll also put your work into context and be super applicable for potential clients. It was wonderful to speak to Rose, and really nice to see how far you can go in the illustration world! Flow Creative I was given the amazing opportunity by Barney to visit the team at Flow, a huge agency in Manchester. They're a design agency who specialise in motion design an animation, but are super versatile. They have a massive client base and a team who are always looking for work from freelance illustrators - so it’s safe to say they have a good eye for the illustration industry. I spoke with Karl Doran, the creative director, and Sarah - accounts manager, as well as other members of the team. Feedback included my portfolio, website and social media accounts being consistent, presentation of my work being well ordered, and they liked how my website is an open portfolio. Karl commented that my mix of mockups and full digital photos was refreshing, and that mockups used with my (Re)Collection work, as well as both print and digital campaigns is brilliant - agencies and potential clients love to see things in context, and the applicability of your work, so to keep that up! Feedback also included to add sketchbook workings, and work leading up to it - this may be drafts or screenshots - it’s important that clients see this, as it puts your work into context some more, and shows the importance of your process, and how you’ve worked as a designer. I definitely need to start adding these! After showing my ident animations, it was amazing to see that the whole team actually really liked what I had going on - for something I’m really new to, a process that I struggled with, and is still a work in progress - they loved the looping of the saxo wheels, the general over-the-top-ness of the 90′s items, and the lo-fi, VHS feel. Points to improve on were looping my work, perhaps simplifying transitions, and putting them on my instagram as loops or GIFs, as people looking for work such as agencies and clients absolutely love this. Karl mentioned that I should check out Ruffmercy on instagram, and I’m so glad he did! I’m so inspired right now! When chatting, I mentioned how I felt worried that by using the MTV logo so much in my (Re)Collection work, I may be ‘ripping off’ the brand, however the whole team said that it’s a good thing - people in the industry have published ‘knock off’ potential designs and actually gotten work off the original brands! They also mentioned that using Beer Paper from GF Smith for my Beer work was so effective and a really nice touch, and possibly even creating business cards that are beermats! I am SO getting on that! Beermats are collectible, usable, and the thought of someone lifting their mug off it while looking for inspiration and seeing my contact details is a great idea! An amazing feedback experience with lots of things to take back, and my confidence boosted. Thank you for checking my work out and for your time! Tyler Spangler I contacted Tyler last year for a small interview about his views on the creative industry, and so contacted him again this year for some feedback on my PDF portfolio. Tyler is based in California, and uses amazing colours in bold designs covering character, text, and many types of concepts. He has some amazing clients including Chanel, Nike, Outkast, and has featured online in Dazed and Confused, and Hi-Fructose magazine. He’s lovely to talk to and has always had time to give me advice, and is in a great position to learn from and get advice from from within the industry. On sending him my portfolio, he mentioned that he remembered my work from last year because he likes my uses of texture! This is great, as being able to be consistent with my visual language means that I’ll be able to stay in people’s minds and proves better to staying in the radar as a creative! He mentioned that he thinks it may be nice to include project information on my PDF portfolio, similarly to how I do on my website - that it’ll give the viewer some more context. At the moment I only have my captions as to what they are, media, and when they were done. However, my website captions, such as here - simply even with how and why I came about it, why it’s grapefruit, etc. I think this is a great idea, as as well as working sketches and drafts, it gives the full information to viewers and potential clients. If I’m sending a PDF portfolio over it typically means I can’t show someone my work in person, where I’d normally explain and talk through what I’d been working on and why. So that’s a great piece of feedback! He also mentioned that his favourite piece in my portfolio is Elvis Juice, so I’m glad I’ve put it so prominently on my business cards! A few people have mentioned that it’s their favourite when looking through my work, and so it’ll be nice to be able to show people my best work here, especially in chances were first impressions are small, short, and therefore need to be really good and lasting, and an essence of my visual language as a whole. I’m going to add small captions to my work, making sure it doesn’t take over too much or become too much of a read. Ken Maylor Ken is a proper old school illustrator. He’s based in Lancashire, and has been illustrating for decades. He’s produced work for the likes of Star Trek and Elvis Presley annuals, Oyston’s Estate Agency, produced spray positives of photographs for various catalogues, as well as being a police officer for years, he created drawings for the Police and Crimewatch, as well as airbrushing. We couldn’t find any of his old work together, but he now mainly fly ties - as you can see here, he’s got an incredibly craft hand and so it’s no surprise he did so well with airbrushing and producing realistic drawings for the Police and Crimewatch! Looking through my updated portfolio with captions and sketches of the process thanks to Flow Creative’s and Tyler Spangler’s feedback, he had lots of positive feedback. Generally, he said he loves the colours I’ve used, for myself as a brand, and the boldness in the illustrations - they grab attention. The use of my batman making faces image as my logo alongside hand-drawn type is quirky, and he thinks they’re positive and there’s humour. This is great, as I’d love this to be a first impression for agencies and potential clients! Looking through my (Re)Collection work, compiled together with suggestion from Tutorial Feedback to categorise my work, the ‘90′s Called’ poster design reminded him of 90s films such as Lethal Weapon - knowing that the use of items to promote nostalgia has set off in this way for a variety of people who remember the ‘90s differently is great! The (Re)Collection campaign is definitely nostalgic and giving the right message about the ‘90s. The Inflatable Sofa piece casts a good image and Ken said it made him wonder whether watching tv is relaxing, as he saw the sofa as floating on the ceefax due to its transparency - which is a new way of myself looking at it - considering it to be possible to be used for an editorial piece covering technology etc! Going to the beer area/pieces of my portfolio, he suggested that Elvis Juice could appeal to bikers, and the ways in which the grapefruit is used for the wheels is again humorous and thought provoking - it’s lovely and refreshign to see that a fresh pair of eyes can see something like this consistent throughout my work when I’ve never noticed it before! He also mentioned that the sketches and process components are great - the feedback from before has paid off! The use of texture and paint dragged over on such a large scale gives a lovely effect in Beer Dive and allows a relaxing thing to look at - I never thought of this as a relaxing piece, but it’s now something I can use within my visual language if I need to create something relaxing or scenic! The Red Screes design is very relevant to the suggestion of where the ale is from, helping promote its locality - continuing to use the culture of the client and what my work is based on proves well and really shows that there’s deeper meaning and a lot of work put in behind my illustrations - I’ll definitely keep working like this. The craft beer book is accessible, readable for both experts and non-experts, and makes you want to go out and try craft beer! This is wonderful, exactly what I set out to create when I made this - from a portfolio page, I’ve managed to get the best choice and range of photos for Ken to be able to tell this! The Brodie’s Prime fox stance works well, as it looks mischievous but as hough he could be affectionate too, with a good stance considered in the sketches to show he’s on the prowl for mischief. The Tarn Hows XPA piece with the lemon over the building is brilliant and works well with the spotted background, representing the way the lemon is squeezed and he also loved how it makes you think - one of my most conceptual pieces which I’m glad it’s not just me that thinks of it in this way! The Palace cinema piece sets the tone well and the selection of what I’ve illustrated is so apt to the location, using Lancashire roses shows so much relevance. The House Plant piece is so differential in terms of shapes used - he said he could see a sloth, a birds head, a goose - he mentioned that you look for shapes when looking at the illustration and it casts your eye all round. The more you look, the more you see - and then he saw an elephant looking away! And now I see it! I’ve had some amazing feedback from Ken, and I’m so glad I was able to get feedback from such a practiced illustrator with a different variety of work to other artists I’ve looked at - it’s wonderful to see that artists from different disciplines can help me see my work differently, and can bring wonderful suggestions and feedback. Eva Stalinski Eva Stalinski is an illustrator based in the Netherlands, who works with bright colours and bold outlines, with most of her work screen printed as merchandise. Her work is here! Like Chris Madden and Tyler Spangler, I contacted Eva last year for some insight into the creative industry, and received some amazing information and advice! Again, I contacted her for a portfolio review and received some really good feedback. On looking through my PDF portfolio via. email, she mentioned that she really liked the bright colours used, especially yellow - I never realised myself how much I use yellow, and just how much it works nicely with my work! She also mentioned that my work is different from hers in discipline, and in that she uses bold outline a lot, however she could really see my work as merchandise! I’d love to explore screen printing some more as I have a screen printing kit at home, and I love using it! Finally, she mentioned that my beer work is really together and nice. She suggested looking at International breweries, as it’s always good to branch out and get myself out there! It’s strange, because as much as I love beer, I’ve never thought about this so I might do this! Thank you to everyone, as I’ve had so much help with my work generally, and my portfolio has improved massively!

#pdp

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dippedanddripped · 4 years

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It doesn’t take a rocket scientist to see that everything’s fucked. This time last year, to look at a brand channeling youthful rage and anarchy might have seemed a bit extreme, but considering punk was incubated during the sociopolitical climates of the Reagan and Thatcher eras, it’s not too surprising to see that “middle-finger-to-the-world” attitude become all the more relevant in the post-Trump era.

That certainly hasn’t affected the gentrification of streetwear and sneaker culture. On the one hand, the resale market seems to be stronger than ever, with some models like the Dior x Jordan 1 fetching aftermarket prices that could legit be a down payment on a Honda Civic. On the other, plenty of streetwear’s OGs and upstarts have become galvanized by ongoing protests and paradigm shifts in the fight for social justice, and, well, they can generally agree that the way things are going is pretty terrible.

As a result, streetwear as a culture is continuing to differentiate itself from streetwear as an industry. That’s something we can see in the kinds of labels gaining popularity in this era. Among them is Jon Lopez’s “I Never Heard of You,” a cheekily-named brand that exists as a refreshing antithesis to the commodification of streetwear, sneakers, and digital clout-chasers.

Lopez grew up in Queens, and, like many teens, got into gear and kicks early on, but developed a fondness for graffiti, citing the late great Dondi White as a specific influence. Equally life-changing was when he discovered DMX, Slipknot, and Marilyn Manson.

“I was influenced by shit that was uncut and in your face,” he says. “I loved wearing the most shocking graphic tees I could find — stuff that would piss off any parent or teacher, but my friends would think it was cool.”

Eventually, he ended up working as a graphic designer for Angelo Baque’s OG Awake team (he gets mad background props in a GQ Style editorial from a couple of years ago). That led to a few other opportunities in design and consulting for a few other spots he can’t specifically name, for contractual reasons. But his time spent soaking up game at Awake also highlighted the disparity between streetwear as a business, the faces making a profit, and the faces doing the work.

“I want to put on more Latinx creatives like myself, the same way Angelo has for me and others. It’s not as common to see people who look like me or my friends,” notes Lopez. “It’s crazy, considering how much POC in general have helped influence the dope shit the industry often tries to package and sell for profit.”

I Never Heard of You serves as a call-out to “fake it ’til you make it” culture, and its profane gear speaks to Lopez’s appreciation of shock rock, hardcore music, and things that are intentionally unpalatable for the mainstream. Items range from graphic tees flipping characters like Bugs Bunny and Marilyn Manson merch (unlicensed of course, because fuck doing things the legit way), to all-over print pants and shirts scrawled with “EVERYTHING’S FUCKED,” a print made by Lopez manually scrawling the phrase over and over with a marker.

But these days, trying to go the bootleg route isn’t without its consequences. Less than a week after releasing his second collection, Jon’s @ineverheardofyou account was taken down for copyright violations, a charge filed on behalf of Marilyn Manson’s label. Even though he’s created a backup account @ineverheardofyoubefore, he’s faced with possibly hefty legal fees if he hopes to recover his original username.

On the one hand, it’s the most punk shit ever, but on the other, it’s a quandary not a lot of other smaller labels could face with a similar level of confidence. Owing to Jon’s network of industry veterans and mentors, as well as early co-signs from accounts like @hidden.ny, he’s fortunately more equipped to handle the situation — or if necessary, rebuild his momentum from the ground up.

“With so much corporate interest in streetwear, brands like I Never Heard of You are needed,” notes HIDDEN®, the anonymous founder of Instagram account @hidden.ny, who often posts Lopez’s products out of a genuine appreciation for them. “It’s not your conventional brand. Jon’s experience working in the industry has given him the foundations to build on, but it’s his unique attitude and approach to design which made me a fan.”

It’s a welcome mix of DIY culture with the same anti-corporate attitude that informed streetwear a decade and a half ago. It’s why I Never Heard of You’s most viral products to date are his sneakers. The first was the “Fuck Off 1,” a Jordan 1 hightop with the Swoosh replaced by a middle finger, and the Air Jordan “Wings” logo replaced with an anarchy symbol and “Fuck the Fuck Off” above it.

Of course, bootleg sneakers aren ‘t new. Heads in 2006 remember the way Consolidated Skateboard’s banana-bearing “Drunk SB” sneakers flipped Todd Bratrud’s “Send Help SBs” (probably an inside job, considering Bratrud is also the art director at Consolidated). There’s also Ari Forman’s cigarette-inspired “Ari Menthol 10s,” BAPE’s BAPEsta, and even the high-end flips like RHUDE’s Rhecess that takes its cues from the Nike Terminator.

Sure, Trevor Gorji’s recent “One In the Chamber” have an appeal in their own right, but the decidedly anti-corporate commentary I Never Heard of You brings to the Chicago 1 feels especially relevant, considering Jordan-mania in a post-The Last Dance world.

“I love sneakers, but the culture around it has changed a lot from when I first fell in love with it a few years ago, mostly because of the internet,” admits Lopez. His sneakers (he just dropped an Air Force 1 flip that sold out in a matter of seconds) comment on consumption culture while reluctantly being a part of it — similar to how a brand like Noah acknowledges the evils of capitalism while doing what it can to operate as virtuously as possible.

“The Fuck Off 1s pull from great bootlegs of the past but raise the bar on quality and presentation,” adds HIDDEN®. “They’re a pure expression of rebellion towards the over-saturation of the sneaker market and something I personally wear a lot.”

The middle-finger high tops have even found their way to the high-profile feet of celebs like Future. But to Lopez’s point about the internet ruining things for other people, the long wait time between purchase and delivery has been the bane of every small brand trying to satisfy a large consumer demand. Pairs took months to ship, a process worsened by the Covid-19 pandemic putting even more of a strain on logistics. In response, he coined the term “Amazon Shopper” for the instant gratification people expect after hitting the buy button.

“There is no real appreciation for the work that is put into the items,” he laments. “Amazon Shoppers are the worst. They’re a direct representation of the term with their shitty consumer attitude that plagues the internet and independent artists like myself.”

After selling out of his second drop earlier this month, Lopez isn’t necessarily in a rush to get his next project out, but his next release will likely be in line with more charitable projects he’s done between his capsule collections. He released two T-shirts in the past few months, raising funds for Covid-19 relief as well as bail funds for imprisoned Black Lives Matter protesters. It’s one of the things he picked up from his days at Awake — figure out a way to use your platform to amplify messages you believe in.

“I want people to also pay attention to the fact that there are kids in cages and people that have gone missing with no real answers, and a complete and total disregard for simple human rights here in this country,” he says. “I hope to continue creating items for charitable causes and raise awareness towards certain things with the small creative platform I have. Maybe it will inspire others to do more in their own ways.”

His mentor, Angelo Baque, couldn’t be prouder to witness his glow-up.

“The most important lesson that I hope he learned while working with me is that none of this was given or handed over to me. You have to really want it and bust your ass to get it,” says Baque. “What’s most important about Jon’s work is that he’s staying true to himself and not compromising his vision. I look forward to seeing what he does next.”

#streetwear #I Never Heard of You #jon lopez #angelo baque #corporate streetwear #streetwear blog #latinx community #latino community #creatives

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leftcoastlunacy · 7 years

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Stability.

A definition is really impossible to compose. I think it’s different for everybody, and I think it changes as we change. I’ve been doing a lot of changing lately, and done a solid job of convincing myself that it’s bad changes (mostly due to all the self-loathing; the constant mantra “you are the worst person” playing on repeat in my skull, in a voice not unlike my own), but now I’m not so sure.

Getting older and “growing up” isn’t easy - I think most of us are really trying to figure our own shit out well into our forties these days. Call that a Millennial thing, or maybe its the political climate as of late, but it seems to be an epidemic. I’m now convinced that ‘adulting’ is really just the perpetual struggle to regain footing on uneven ground, which is accompanied by countless falls and lots of re-navigating to avoid further falling.

Do any of us ever really know what we’re doing?

Anyway, after my last update (which will be filled in later, as I wrote it in a notebook and don’t currently have that notebook with me), I think I’ve gotten a pretty good hang on things. I am in the process of “re-branding” myself, professionally/creatively, and have taken a lot of steps in the right direction. Giving my LinkedIn a bit of an overhaul was incredibly empowering, and I’ve rewritten parts of my resume (which I still need to fix a bit). Now, I need to update my flickr and DeviantArt accounts to function as proper portfolios. Doing work for Chris has been wonderful, albeit challenging, and working on creative type things is keeping my mind at ease. Now that I’ve got a hang on the facebook marketplace, I think I’m going to make-over my professional facebook page and start selling vector paintings/photography.

This week, I’m going to attempt to design some sort of logo for PJ’s production company, and make it a goal to start in on my flickr mess. Luckily, I’ve been surrounding myself with other creatives, more motivated than I generally am, and it’s rubbing off.

Jordan and I assigned each other ‘homework’ last time we hung out (which was awesome, by the way, that kid is definitely one of my best friends) to write Something That We’re Proud Of before our next meeting, which has encouraged me to write more. My new-found, and fast-growing friendship with Eliana has so far lent itself to a lot of writing as well (which is what we are doing right now). Combine that with PJ’s refreshed ambitions and Aimee’s perpetual resume-updating and job-hunt, and I’ve been productive more often than not lately, which is a new color for me (or at least a new layer of paint of the same, old faded and cracked color).

It feels good. Despite my impossibly dismal self-esteem and self-image, I’m pretty okay. One step at a time, though, right? Perhaps occupying myself by smothering the bad parts with various forms of art is my version of stability.

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wallpaperpainting · 4 years

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Five Unbelievable Facts About Girls Room Paint Ideas | Girls Room Paint Ideas

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Baby girl

Since babyish girls are fabricated of “sugar and aroma and all that’s nice,” according to the nursery rhyme, a adored little babe is about amidst by all things blush and fluffy, ribbons and fluttery. But, for a added avant-garde access to that acceptable style, you can still use all those fun, feminine touches while additionally aculation a abundant affair to enhance and add a bit of whimsy in your decor. For instance, you can adorn about a affair of cardboard dolls or fairies or bunnies or alike acreage animals.

One nursery that instantly bent my absorption was all centered about a admirable painting of a long-horned

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instantdeerlover · 4 years

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MOOYAH Burgers, Fries and Shakes to Open Times Square Flagship Location with Major Exposure to New Yorkers and Future Travelers added to Google Docs

MOOYAH Burgers, Fries and Shakes to Open Times Square Flagship Location with Major Exposure to New Yorkers and Future Travelers

The Fast-Casual, “Better Burger” Times Square Location at 485 7th Avenue Will Launch Franchise Brand Awareness for Millions of Guests and Passersby

New York, NY (RestaurantNews.com) MOOYAH Burgers, Fries & Shakes, the leading fast-casual, “better burger” restaurant franchise that provides Guests with mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes and real ice cream shakes, is about to gain serious exposure to new brand fans and potential franchisees with the opening of its Times Square flagship restaurant.

MOOYAH announced that it will open the first-of-its-kind restaurant in Times Square in the heart of the city, at the ground floor of the Moxy Hotel, marking a new era of exposure for the brand that will catapult franchise awareness to a new level.

“In the most iconic city in the world, the MOOYAH Burgers, Fries & Shakes Times Square restaurant will showcase our brand on a global stage and inspire countless new loyal Guests who might just want to bring our ridiculicious food to their own hometowns,” said MOOYAH President Tony Darden. “The visibility of the location is truly unbeatable and will create an amazing opportunity to introduce our delicious menu, industry-leading mobile offering and refreshed restaurant design to an unprecedented number of Guests and franchise prospects.”

The new 1,400-square-foot flagship Times Square MOOYAH restaurant will feature the brand’s revamped interior design, which launched in early 2020 and includes state-of-the-art dining areas and seating arrangements, third-party and to-go pick-up areas, a closed-off kitchen, digital menu boards and an eye-popping logo refresh. In addition, the Times Square flagship will appeal to the “city that never sleeps” with extended hours of operation, as well as a beer and wine offering. Guests will be encouraged to use the #MOOYAHNYC hashtag on their social media accounts in order to see their posts displayed on a screen in the restaurant. MOOYAH is looking forward to seeing the Guest reaction through social media interaction and will consider rolling out the initiative systemwide.

“This will undoubtedly be our most innovative restaurant design yet,” said Darden. “At all of our locations, MOOYAH not only uses its own mobile ordering app but has also focused on third-party delivery and catering through our technology partners. From a catering and delivery standpoint, we expect this location to be a major success. Our high-quality, made-to-order food has always set us apart from the competition, but now by adding this world-class design, our valued Guests will truly be getting the best ‘better burger’ experience anywhere.”

The Times Square opening comes at a critical point for the brand, as the company is actively ramping up franchising efforts in new and existing markets across the U.S. MOOYAH plans to open 10 new locations in 2020, all of which will feature the brand’s updated design. Restaurants in Hoover, Alabama, Orlando, Florida and Brentwood, Tennessee were the first to unveil the brand’s new design this year. In addition, the franchise will work with Franchise Owners to remodel five existing locations in 2020, and all existing locations will remodel to the new design by the end of 2024.

“New York City offers the best brand exposure in the world and we are confident that this midtown location will springboard further franchise development not only across the state, but also nationwide,” said Darden. “The franchisees of this Times Square operation, Nick and Art Depole, have very impressive entrepreneurial backgrounds, and we are thrilled to have them as ambassadors for the brand in such a high visibility area.”

Nick and Art Depole were raised in Los Angeles, California. After graduating from the University of Southern California, Art started a successful sneaker resale company in the early 2000s, gathering in-depth experience and business acumen along the way. When the brothers decided to transition out of the retail industry and diversify their portfolio, they completed due diligence on a variety of brands before deciding MOOYAH Burger, Fries and Shakes was the best fit to bring to the Big Apple.

“My brother Nick and I have always been huge fans of MOOYAH and frequented the restaurant in Irvine, California,” said Art. “After doing our research of other burger franchises, we were blown away by MOOYAH’s proven business model, strong unit-level economics and streamlined operations. The entire leadership team was incredibly flexible and supported us from day one as we worked out all of the details for this groundbreaking location in New York City.”

Although MOOYAH Burgers, Fries and Shakes already operates in 22 states around the country, Darden and the MOOYAH team are confident that the Times Square location will take the brand to the next level in terms of visibility and growth.

For more information on the growing brand, be sure to connect with MOOYAH Burgers, Fries & Shakes on the Facebook Fan page, and follow MOOYAH on LinkedIn, Twitter @MOOYAHburgers and Instagram @MOOYAHburgers.

For franchising opportunities, please visit franchise.mooyah.com.

About MOOYAH Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, 100% Certified Angus Beef® brand burgers, all natural Jennie-O® turkey burgers and Dr. Praeger’s black bean vegan burgers. MOOYAH’s non-GMO potato and multigrain buns are baked in-house daily, and Guests can choose from five real cheeses, bacon, avocado and 20 free sauces and toppings made from garden-fresh veggies. MOOYAH Guests can choose from seven flavors of 100% real ice cream shakes, including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. While many Guests dine in-restaurant, MOOYAH also offers online ordering, delivery and carry out for Guests on the go as well as a loyalty app. In 2020, MOOYAH ranked #38 on Fast Casual’s Top 100 Movers and Shakers. In 2018, MOOYAH was ranked among Entrepreneur Magazine’s Top 200 Food and Restaurant Franchises of 2018 and landed at #7 in the Top 10 Fast Casual Restaurant Franchises by FranchiseRankings.com. In 2017, MOOYAH was named to Entrepreneur’s Franchise 500 list, Franchise Times’ Fast & Serious list of the smartest growing franchise brands, and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list the brand has been included on every year in the last ten years of rankings. For more information on MOOYAH, its menu or franchising opportunities, please visit www.MOOYAH.com. Connect with MOOYAH on Facebook.com/MOOYAH, follow MOOYAH on LinkedIn, Twitter @MOOYAHburgers and Instagram @MOOYAHburgers.

Contact:

Lauren Turner

No Limit Agency

312-526-3996

[email protected]

via RestaurantNews.com http://www.restaurantnews.com/mooyah-burgers-fries-and-shakes-to-open-times-square-flagship-location-with-major-exposure-to-new-yorkers-and-future-travelers-061620/ Nhà hàng Hương Sen chuyên buffet hải sản cao cấp✅ Tổ chức tiệc cưới✅ Hội nghị, hội thảo✅ Tiệc lưu động✅ Sự kiện mang tầm cỡ quốc gia 52 Phố Miếu Đầm, Mễ Trì, Nam Từ Liêm, Hà Nội http://huongsen.vn/ 0904988999 http://huongsen.vn/to-chuc-tiec-hoi-nghi/ https://trello.com/userhuongsen

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katrinratto · 5 years

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Twitter Link Roundup #358 – Terrific Reads for Small Businesses, Entrepreneurs, Marketers, and Designers!

Feeling a little restless?

You’re not alone.

The shiny new year excitement has officially begun to dull, and along with it, our enthusiasm for everything we had planned to make this year the Best One Ever. New hobbies we’ve set our sights on mastering have begun to idle, exciting us less and nagging us more with each passing day.

We feel guilty, at first, and then think better of it. We eyeball the calligraphy section on Amazon and realize that it’s not our fault at all, we just didn’t realize that what we really needed was to master the art of lettering,

Enter the Depth Year, whose premise centers around the resolve toward “no new hobbies, no new possessions.”

The central insight you’ll discover pursuing a Depth Year is likely (and fittingly) not a novel concept. Depth Years reveal an old truth: fulfillment is found in what is already here, not in the seductive and relentless Out There.

If we look inward, rather than outward, we’ll find enormous value in what already exists right now.

Abandoning the cult of consumption and the endless cycle of more, more, more reveals that we do not, in fact, get satisfaction from a lot of shallow distractions. Rather, we are fulfilled through deep and meaningful exploration of the vast possibility in the here and now.

If you’re already feeling the weight of burnout in this still-new year, take a look at a Depth Year. It might be the answer you didn’t know you already had.

Now, we hope you enjoy another great set of links and articles that we shared with you over the past week on our crowdspring Twitter account (and on Ross’s Twitter account). We regularly share our favorite posts on entrepreneurship, small business, marketing, logo design, web design, startups, leadership, social media, marketing, economics, and other interesting stuff! Enjoy!

Comprehensive guide! How to Start a Business: A Step-by-Step Complete Guide (2019) https://t.co/Qi2SDpqzYS @crowdspring @rosskimbarovsky

— Larry Kim (@larrykim) February 16, 2019

My answer to What are some things to consider when selecting a business name and logo? https://t.co/jdMopdvArG

— Ross Kimbarovsky (@rosskimbarovsky) February 28, 2019

Growth Hacking: How To Grow Your Small Business Faster https://t.co/19GhE3dyy3 pic.twitter.com/5bcOCSt3fO

— crowdspring (@crowdspring) February 16, 2019

How to Start a Successful Consulting Business: The Complete 10 Step Guide (2019) – crowdspring Blog https://t.co/eaPeLyu32j @crowdspring

— Ramon Ray (@ramonray) February 19, 2019

My answer to What are the difference between a brand, branding and brand equity? https://t.co/qYKwFFu6vM

— Ross Kimbarovsky (@rosskimbarovsky) February 28, 2019

10 Tips to Create a Memorable Tagline for Your Business https://t.co/JIoefHKno2 pic.twitter.com/ug2mrMXwOm

— crowdspring (@crowdspring) February 24, 2019

How to Start a Successful Photography Business: The Complete 10 Step Guide (2019) | @crowdspring Blog – https://t.co/bOhnias1ar #photographybusiness #photographer #SMBs #HowTo pic.twitter.com/jPCGUSkyH2

— crowdspring (@crowdspring) February 28, 2019

4 Major Challenges of Being Your Own Boss (and How to Overcome Them) https://t.co/6lq2GgLUcB pic.twitter.com/IQ77u0JbT9

— crowdspring (@crowdspring) February 24, 2019

Great thread on the Amazon/NYC deal, who’s responsible, and why Amazon pulled back. https://t.co/U8V12mPqHt

— Ross Kimbarovsky (@rosskimbarovsky) February 15, 2019

Use Science To Avoid Bad Business Decisions https://t.co/F0Lnkhhev8 pic.twitter.com/RJ2RAkzpaR

— crowdspring (@crowdspring) February 25, 2019

How to Write Compelling Marketing Copy: 7 Tips for Writing Content That Gets Results | @crowdspring Blog – https://t.co/EeXBrW1cbt #SMB #marketingtips #contentstrategy #SmallBizTips pic.twitter.com/ji2gGi60xz

— crowdspring (@crowdspring) February 20, 2019

The 16 Best Small Business Marketing Blogs You Should Read in 2019 – https://t.co/JfqKTDqiVu #mediahaus #blogging

— MediaHaus (@MediaHausAgency) February 20, 2019

6 Effective Branding and Marketing Strategies for Your Beauty Business https://t.co/CkjXD55hF5 pic.twitter.com/8vlC73dtMN

— crowdspring (@crowdspring) March 1, 2019

Is your package design working hard enough for your brand? In this week's Soup-To-Nuts podcast @crowdspring gives @ECrawfordwrites the lowdown on the latest trends in food & beverage package design https://t.co/tjM0w8UY9f pic.twitter.com/5l7kmp0dP8

— FoodNavigator-USA (@FoodNavigatorUS) February 15, 2019

3 Compelling Product Packaging Design Strategies To Turn Millennials and Gen Z Into Zealous Advocates https://t.co/JpGl2SHnfr pic.twitter.com/BZXOnIGsZO

— crowdspring (@crowdspring) February 27, 2019

A nice refresher on UX principles – https://t.co/iY3Fzwieiv

— crowdspring (@crowdspring) February 19, 2019

Grow Your Small Business With These 7 Website Design Best Practices https://t.co/k2sp0bHL0l pic.twitter.com/0VdnWCJFZx

— crowdspring (@crowdspring) February 20, 2019

Exploring the Social Impact of Graphic Design https://t.co/E0XSNsOvF4 pic.twitter.com/8ScZYO9hCO

— crowdspring (@crowdspring) February 22, 2019

12 Questions with Self-Taught Designer and crowdspring Creative jhharoon https://t.co/sSyL56Nvkk pic.twitter.com/awnZbHsT9n

— crowdspring (@crowdspring) February 24, 2019

No bullshit from @adcontrarian (showing why millennials aren't the spending superpower everyone thinks they are) … True Detective: How Bullshit Becomes A Fact – https://t.co/AprjiJCvOQ pic.twitter.com/GkHXm3d9cL

— Ross Kimbarovsky (@rosskimbarovsky) February 15, 2019

Great thread on the Amazon/NYC deal, who’s responsible, and why Amazon pulled back. https://t.co/U8V12mPqHt

— Ross Kimbarovsky (@rosskimbarovsky) February 15, 2019

from http://bit.ly/2UamDme

#Marketing

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spiketoe41-blog · 2 years

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The Zanettis View

A few years ago, I stumbled across the internationally syndicated cartoon, Zanettis View. I'm a big fan of Paul's cartoons because he focuses on political issues and gives them a witty Australian spin. There are even some Obama cartoons in this series! I love the Aussie flavor of his work, and it is a refreshing change from most political cartoons out there. Read on to learn more about this talented Aussie and his Zanettis View. I've been following Zanettis' art for a while, and I'm a big fan. This website features all my favorite cartoons from all over the world. You can subscribe to a free newsletter, sign up for a free account, or find other great cartoonists on the internet. You can visit the site at any time and find out all about the different ways he expresses his unique perspective on life. My favourite Zanettis comics are the ones that show people a side of life that they may not have thought of. I've also been a fan for many years. My favorite is "The Last Man in the Jungle," where I see a bald man trying to get inside a foxhole. I find it fascinating how the artist uses his art to express his feelings and thoughts about life. And I love the recurring theme, "A ZANETTI MAN is an Australian." A ZANETTI MAN is a non-conformist who is always in motion toward new ideas. Likewise, a ZANETTI BRAND appeals to the ZANETTI MAN's spirit. The ZANETTI BRAND appeals specifically to this spirit. This is the reason why the ZANETTI BRAND connects lifestyle and band. It connects the band with its consumers. The Zanettis MAN has a nonconformist attitude and is always on the move toward new ideas. His attitude is reflected in the ZANETTI BRAND. Unlike other popular brands, Zanetti BRAND connects a band with a lifestyle. The ZANETTI BRAND's message resonates with a ZANETTI CONSUMER. The BRAND's message is a simple one: "ZANETTI MANs are not conformists." The Zanetti MAN is a non-conformist, always in motion toward a new idea. This ZANETTI BRAND is designed to connect a lifestyle with a band. It connects band and lifestyle through a common perspective. You can subscribe to the Zanettis VIEW on the Zanetti BRAND's site. There are many ways to follow Paul Zanetti. Once you've subscribed to the ZANETTI BRAND, you'll never miss a cartoon. While you might be aware of the artists, you're probably not familiar with the artists' names. Yngvar Stroem-Hansen's work has been a defining element of the artist's work for decades. He has also become a prominent cartoonist, and his style and outlook are very different. This article is dedicated to the artists who have inspired the world with their artworks. A brief history of Zanetti's style is provided in the appendix. A brief bio of Paul Zanetti can be found in Zanettis.com. It is a web page created by the artist and is fully licensed. If you want to support this cartoonist, you can subscribe to the blog. If you're a fan of the cartoonist's art, you should check out the website. It is a great way to keep up with the latest cartoons. You'll be happy that you did. This page presents an introduction to the artist. The artist was born in Australia on 8 September 1961. The cartoonist was raised in a small town, and the band's name is the simplest way to remember the band. The name of the band is an essential part of the logo. It is the name of the band. It is the only one that bears the same name. And it also has a distinct ring to it. Zanettis is an artist. You can subscribe to his blog. You can also read his cartoons on the site. There are many reasons to subscribe to Zanettis. You'll get more of his cartoons in the future by reading his blogs. So, check out the website now and get started enjoying Zanettis' cartoons! If you like the site, please consider subscribing to it! It's a great way to support this cartoonist!

#Zanettis View #zanettisview.com #Learn More

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homepictures · 5 years

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Five Thoughts You Have As Interiors Home Approaches | interiors home

PLANO, Texas, Dec. 14, 2018 /PRNewswire/ —

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Added than 50,000 décor items and amaranthine architecture possibilities accessible in Longmont breadth

At Home Group Inc. HOME, -2.90% one of the fastest-growing retailers in the nation, opened its newest breadth at 955 S. Hover St. in Longmont, Colorado, on December 10. The Longmont At Home breadth is the fourth in the accompaniment and 178th abundance nationwide.

The 98,000-square-foot home décor superstore offers added than 50,000 home adornment items, from furniture, mirrors, rugs, art and accouterments to tabletop, patio and melancholia décor beyond a array of styles and at accustomed low prices. At Home is the anniversary headquarters, with one of the better anniversary assortments for central and alfresco the home at the best prices. With 12 new Christmas collections including hundreds of items, added than 100 styles of bogus copse and nutcrackers and over 1,000 ornaments, At Home makes it accessible to Christmas all the way for the best beautiful time of the year.

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“As we strategically abound our civic footprint, we are aflame to accessible our additional abundance in the Denver area,” said At Home Chairman and CEO Lee Bird. “Our all-inclusive alternative of on-trend styles is acceptable over home décor barter who appetite it all: value, array and an inspiring, hands-on arcade experience.”

Shoppers will acquisition appearance account throughout the store, which is based on a barn archetypal with always adapted items that advertise the latest trends and melancholia products. An boilerplate of 400 new articles access anniversary anniversary to accommodate alpha inspiration.

“At Home strives to accept the widest alternative of home décor items, and we are committed to alarming you to refresh, comedy and agreement with home décor that reflects your different personality and style,” said Longmont At Home Store Director Jeff Nellor. “We acceptable anybody to appear in, analyze our newest abundance and acquisition amaranthine decorating possibilities for every allowance in your home for your budget.”

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A New Abundance Accessible Abode will be captivated on Saturday, December 22 alpha at 9 a.m. The accessible abode will accommodate Gift Card Giveaways for the aboriginal 50 bodies who appointment the abundance and assurance up for At Home Insider Perks.

About At Home: At Home (NYSE:HOME), the home adornment superstore, offers added than 50,000 on-trend home articles to fit any account or style, from furniture, mirrors, rugs, art and accouterments to tabletop, patio and melancholia decor. At Home is headquartered in Plano, Texas, and currently operates added than 175 food in 36 states. For added information, appointment the aggregation online http://www.athome.com or acquisition us on Facebook (AtHomeStores), Instagram (AtHomeStores) or Pinterest (AtHomeStores).

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SOURCE At Home Group Inc.

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homedevises · 5 years

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Quiz: How Much Do You Know about Minimalist Interior Design Apartment? | minimalist interior design apartment

At the alpha of the new year, there are abounding intentions to alive cleaner. There are diet cleanses, banking cleanses, and alike closet cleanses. But one of the best abiding (and calmly achievable) agency to abridge your activity is to accept a minimalist architecture appearance and abolition the ataxia from your home. Yes, this agency ascent way aback on all those knickknacks and tchotchkes that beautify your counters and walls. Just think: If you’re renting an apartment, this freed-up amplitude can not alone accomplish a adventurous statement, but it can additionally accomplish your home feel larger.

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Luckily, there are abounding spaces to attending to aback it comes to minimalist living: Take a cue from the eight apartments below, from Austin, TX, apartments to Seattle, WA, and you’ll be active apple-pie in no time.

Premiere on Pine Seattle apartments for rent

Go monochromatic: $1,810 to $7,315, Premiere on Pine

At Premiere on Pine in Seattle, WA, there’s one hue to aphorism them all — gray! Not alone does it affiliate the space, but it additionally makes it feel bigger (those windows don’t aching either). Decorating monochromatically with a aloof blush — who doesn’t adulation a gray room? — is one of the quickest agency to accomplish a minimalistic design. Just accomplish abiding to alter the textures of the aloof you choose, like these copse floors, tweed dining chairs, and striped rug, so the architecture doesn’t abatement flat.

Ink Block Apartments for hire Boston MA

Redefining the available pad: $2,769 to $3,814, Ink Block Apartments

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If you’re attractive to bang a added adult architecture vibe in your apartment, designing minimally can be a abundant way to do so. At the Ink Block Apartments in Boston, MA, striped bedding and a covering butterfly armchair could calmly veer into dorm-room territory, but by befitting the blush palette adult (gray again!) and the ataxia at bay in a credenza, this allowance screams bachelor-pad-done-right.

The Mosso Accommodation for hire San Francisco

Minimal, not meek: $2,845 to $8,192, Mosso Apartments

Contrary to accepted belief, minimalism doesn’t beggarly your accommodation has to be boring. Case in point: Mosso Apartments in San Francisco, CA. The dandelion-yellow bank adds some pizzazz, abnormally aback it’s echoed in added elements in the room: the painting, the flowerpot, and the pencils aloft the desk. Picking one or two colors and afraid with them makes a rather adventurous (and simple) statement.

Prism at Park Apartments for hire New York, NY

Divide and conquer: $3,710 to $15,260, Prism at Park Avenue South

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If you’re active in a flat apartment, like this one in New York, NY’s Prism at Park Avenue South accommodation building, it’s accessible to visually bisect the amplitude into “rooms” with adorning elements. An breadth rug defines the active room, and the aback of the daybed becomes a alley wall. Clearing ataxia and strategically agreement your accoutrement allows you to ascertain and visually abstracted spaces.

Fremont Accommodation for hire San Francisco CA

Tricking the eye: $2,853 to $5,200, Fremont Apartments

Lucite appliance has been everywhere afresh — and from the looks of this dining table in San Francisco, CA’s Fremont Apartments, it’s accessible why! Lucite is the ultimate neutral: You can brace it with any blush or pattern, and it instantly glams up a room. If you’re activity for a minimalist look, Lucite will advice accumulate your adornment automated and clean, aback it has aught beheld footprint.

Skyhouse Austin Accommodation for hire Austin TX

Sleeping pretty: $1,725 to $4,630, Skyhouse Austin Apartments

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A contempo beddy-bye abstraction begin those who coma in chaotic accommodation are added acceptable to accept sleeping problems. One way to antidote that issue? Overhaul your bedchamber and go minimal! Take a cue from Skyhouse Austin Apartments in Austin, TX: add a simple belvedere bed, one account art piece, and maybe a adventurous emphasis blush on the bank (see above). You’ll deathwatch up activity added refreshed, and not alpha off fatigued by all that clutter.

Big Tex River Walk Apartments for hire San Antonio TX

Lone Star lovely: $1,055 to $2,830, Big Tex River Walk

When you’re arcade about for a new accommodation to rent, you can chase accurately for pads with minimalist finishes. For example, Big Tex River Walk apartments in San Antonio, TX, which avowal wood-grain flooring, flat-front cabinets, and simple white countertops that accomplish a abundant palette for a minimalist interior. Add in those industrial-chic barstools, arduous curtains, and adventurous black-and-white print, and voila! That’s one attractive space.

Washington at Presidential City Apartments for hire Philadelphia PA

No elastic ducks allowed: $1,025 to $1,915, Washington at Presidential City Apartments

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When you anticipate about it, the bath is one abode area a basal architecture should consistently be: It’s usually the aboriginal allowance in your house, and there are abounding opportunities for ataxia to lurk, from toiletries to too abounding towels. Befitting it basal can be actual calming. Take this Washington at Presidential City Apartments in Philadelphia, PA, bathroom: It offers affluence of sleek, automated accumulator to adumbrate abroad your abrasive and beard dryer while still maximizing style. The amphibian vanity and frameless mirror are an abnormally nice touch, aback they accumulate things apple-pie and simple.

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The post Quiz: How Much Do You Know about Minimalist Interior Design Apartment? | minimalist interior design apartment appeared first on Home Devise.

from WordPress https://homedevise.com/quiz-how-much-do-you-know-about-minimalist-interior-design-apartment-minimalist-interior-design-apartment/

#minimalist interior design #interior design ideas minimalist apartment #minimalist interior design a

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siliconwebx · 5 years

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YouTube Marketing: How to Grow Your Business Using YouTube

YouTube is the second largest search engine in the world. Second only to Google, which technically owns YouTube. So if you’re optimizing your content for Google and not specifically for YouTube, you’re missing out on an incredibly important and lucrative audience. You should take advantage of this even if your primary content isn’t video (or even audio). These tools can help you open your business up to the wide world of YouTube marketing.

Phase 1: Creating Your Channel

The most basic thing that you need to begin growing your business using YouTube is simple: a YouTube account. Well, technically a Google account. So if you have a Gmail account already, just log into it and head over to YouTube. If not, you can sign up for an account here.

You have to verify that you’re a person. In doing so, you will be required to enter a phone number. It is optional as a contact method for the overall account, but Google will require a one-time SMS verification that you are a real human being.

When you’re through all that and Google recognizes that you are a person who wants a YouTube account for real reasons and not spammy reasons, you will be taken to your home screen.

At this point, you can either watch some videos (which we all would do at this point, honestly. Oh, look 10 athletes who were caught cheating on live TV…) or you can click the circle icon of a person in the top-right corner of the screen to expand the menu. Find the YouTube Studio entry, and click on it. (I know it’s tempting to click on My Channel first, but don’t yet. We’ll get there in due time.) Here’s why:

That’s right, you don’t even have a channel yet. You just have an account. This is the point at which you will name your channel. The messaging on YouTube’s end is not very clear, but by Use YouTube As… they actually mean Your Channel Name Will Be…

If you don’t want that channel to be named after you as a person, click on the Use a business or other name link underneath all the fine print to create a YouTube brand account. (Note that you can still do this even if you are signed in on your personal Gmail account.)

You have to re-verify your phone number with them. Also a one-time thing.

Once you’re done, you’re taken once again to your new channel page. Which is empty. So now you get to click on Customize Channel.

Phase 2: Setting Up Your Channel

The first thing you will see should be a familiar site. A blank channel template. As with most things that are new, make sure you hit the settings first. Click on the gear icon to the right.

A modal will pop up, and you will have 4 options. The first three are entirely up to your own preferences. You can hide or share your subscriptions, likes, and saved playlists. It’s the bottom option we care about. Enable the toggle to Customize the layout of your channel.

When you press save, your screen will refresh, and you will have many more options on your channel. Because you can now customize its layout. Makes sense, right? Next, you have three tasks that are imperative to the success of your YouTube marketing. You need a logo, YouTube channel art, and links.

Channel Links and Art

Editing links is the easy part. You click Edit Links and type the URLs in. But getting the channel art and profile image right is a slightly different monster because the image will show up slightly differently based on what client your viewers are using. What may look good on a tablet, may look absolutely terrible on a television. (Yes, many folks use TV to watch YouTube now, so that’s very important.)

When you press the Add Channel Art button, you will see a standard upload modal. If you’re not sure exactly what YouTube channel art should be, click on the How to create channel art link at the bottom of the window. From there, you can browse the help section on the topic, which includes a graphic and dimension list.

In summary, the YouTube channel art dimensions are:

Maximum size: 2560 x 1440 px (6MB or smaller file size)

Minimum safe area for logo and graphics: 1546 x 1423 px

TV: 2560 x 1440 px

Desktop: 2560 x 423 px

Tablet: 1855 x 423 px

Mobile: 1546 x 423 px

If you have difficulty keeping to these image dimensions, I highly suggest using their downloadable YouTube Channel Art templates. Or if you like, Canva has a great selection of templates you can customize for free. They’re great for folks without a lot of graphic design experience who want to put together a professional YouTube channel banner on the cheap.

Just choose your art, verify it looks right, and add it to the channel.

YouTube Channel Icon

When you click the edit pencil for the square channel avatar (or as they call it, the channel icon), a modal will pop up if you’ve set up a brand account. (Which since you’re looking at YouTube marketing for your business, I will assume you did.)

When you press Edit, the screen will change and take you to the brand management page. You upload an image from your computer here.

You will crop them to fit the square box. Remember, though, many of the YouTube icons show up as circles now, so the center of the square is most important. Additionally, you have the option of setting a cover banner here, too. This is not the YouTube Channel Art. It will only show up on your brand account page when people seek that out. It’s not imperative that you set this, but it can’t really hurt, either. It makes you look professional and prepared, so it’s best to do it. Feel free to double-up on your channel art here.

Additionally, you can add in contact info, sites, and a story for your business by pressing the red + at the bottom of the screen. But that won’t show up on your YouTube channel, either. Just this page. Again, it’s a good idea to fill out, but don’t stress over it not being here. This page gets some traffic, but not a lot.

After all that, you can close that window and go back to your channel customization.

Featured Channels

Back at your channel, you will see even more options to add customization. First, you can choose to add Featured Channels to your own page. This section is great if you want to highlight a sister page or a different department of your brand. Or even just something you think would be a benefit to your own viewers and customers. Click the Add Channels button.

Then it’s just a quick URL drop and a press of the Add button, you have a featured channel (or channels) on your channel. If you don’t want that box on the page, you also have an option to remove it.

Adding Sections to Your YouTube Channel

When you finish featuring other channels, the real building-out of your own channel is adding sections to the page itself. So press the Add a Section button.

At this point, you will get two dropdowns with each option that you have to include on your channel’s main page. You can have any number of these on your page, but it’s a good idea to limit them to a reasonable number. Otherwise, you risk overwhelming visitors. Once you get to over a dozen sections (because sometimes you have a lot of playlists and videos), it becomes a bit much.

Your options for YouTube Channel sections include:

Popular uploads

Uploads

Liked videos

Posted videos

Live now

Upcoming live streams

Past live streams

Single playlist

Saved playlists

Multiple playlists

Posted playlists

Channel Subscriptions

Custom channel groups

Recent activities

Recent posts

Any of these items may be displayed in either a horizontal row or vertical column on your site. You may need to try a few different alignments before landing on the one that converts the best for you and your business.

Adding Video

In terms of setting everything up, the last (and maybe most crucial) piece of the puzzle is actually uploading your videos. And once you have at least one video uploaded, you can then add a channel trailer.

While there are approximately one gazillion places where you can upload a video through your dashboard (they are seriously everywhere), the simplest at this point is under the Uploads section of your channel. Click the link labeled Upload a Video.

After you do this once, the link goes away, and you will find the easiest upload button in your YouTube Studio‘s menu bar.

After you select the file from your computer, you choose what its visibility is public, private, unlisted, and scheduled.

Public videos are self-explanatory. They’re open to the public and anyone can watch them. Private videos are only visible to you (and your team members if you have added any on a brand account). Unlisted videos are accessible only via direct link. Anyone with the link can view it, but it will not show up in searches or your videos. Scheduled is where you, well, schedule your video for later release.

Once that’s done, you fill in all of your video information.

Instead of going too much into how utterly and completely important this information is to the success of the video, we are going to wait to cover that in all of the section on YouTube marketing and SEO. Just know it’s important.

You can choose to publish it immediately or schedule a premiere so that your audience is alerted and can all join in and watch it together. Premieres are different than normally scheduled videos in that premiering a video is an event where all your subscribers are notified and given a special direct link to watch the video at the same time, almost like a livestream.

Either way, it will now show up on your channel and in your Studio dashboard.

Adding a Channel Trailer

Now that you have a video uploaded, you have the option to set it as the channel trailer. That means that whenever a new or unsubscribed visitor comes to your channel, they get a video introduction of what your channel is about. Or a video you want to highlight.

Once again, you’re going to want to click on the Customize Channel button, and when you do, navigate to the Home tab. You should now see two tabs: For Returning Visitors and For New Visitors. You want to select For New Visitors, under which you see an empty section, directing you to add a channel trailer.

Click on the +Channel Trailer button to get the selection modal. You can either add a video by selecting it or add it by URL.

Press Save. You are now the proud owner of a YouTube channel with a trailer! Feel’s good, right?

Setting Your YouTube Channel URL

At this point, you’re almost ready to dig into the primary part of YouTube marketing. However, one thing that may be on your mind is how you can direct people there. How can you get the cool URL like https://www.youtube.com/elegantthemes instead of https://www.youtube.com/channel/UCFhQQikiX8fCDdSD5X2BX-Q? It’s actually pretty easy. But you can’t do it right now.

You can request a custom URL once your channel has reached 100 subscribers, is 30 days old, and has an icon and channel art. Also, note that you can get 1 custom URL ever. You cannot change your YouTube custom URL later.

However, once you meet those requirements, you can choose your URL by going into your YouTube Studio dashboard and hovering over Other Features and clicking More.

You will be in a new dashboard here. Navigate to Channel and its submenu item: Status and Features. You will see a huge grid of boxes, some enabled, some not. One of these is for setting up your custom URL, and it will light up once you meet the requirements.

At that point, you can follow the steps to fill out your custom URL. Again, remember it can’t be changed, so choose wisely.

Inviting Your Team

And finally, it’s time to make sure your business is ready to leap into YouTube marketing face first. As with children, it takes a village to successfully raise a YouTube channel. Inviting folks to help manage the YouTube channel is a cinch, and you can always adjust permissions on the fly.

All you need to do is click on your profile icon in the upper-right corner of the screen. A drop-down menu will appear, and you will click the gear icon to go into YouTube settings. From there, make sure you’re in the Account tab and find the Add or Remove Managers link near the bottom.

Click the link. On this page, you need to press the Manage Permissions button.

A modal will appear that lists all of your current managers. In that modal, you need to find the icon of a person with a + symbol in the upper-right corner. Pressing that button gives you the chance to choose your channel managers, as well as assign them roles. It will be these roles that define their permissions on the YouTube channel.

YouTube channels can have three types of users: Owner, Manager, and Communications Manager. Every account has to have at least one Owner (makes sense, right?), and anyone with this permission can do anything with the account. Managers can post and edit videos on YouTube, go live, and see analytics. They get some of the same options as Owners, but not down to the Brand Account level. Most likely, you’ll just add a lot of Managers as you grow.

And finally, you probably don’t want a Communications Manager on your YouTube marketing team because they can’t use YouTube. Kind of defeats the purpose.

You can always come back here and add folks to the team whenever you want. As they get added as a Manager, they have the option of using the channel to log in and add the channel to services such as Restream.io and others. The channel will also show in their Switch Accounts tab under their profile.

And finally — finally! — you have reached the point where you are truly ready to dive into the nuts-and-bolts of YouTube marketing. So stand up, get a drink, make a sandwich, and come back refreshed so that we can work on your SEO strategy and so much more.

Phase 3: Planning and Creating Content

Step 1: Choosing a Video Format

Optimizing your YouTube channel marketing is central to one element alone: creating the right content. Every business will need a slightly different set of content to take advantage of the benefits YouTube can bring them. Some will need to do more live videos and audience interactions than others. Your business might thrive on informative videos, while another may do best with vlog-style content that highlights employees as individuals. We just need to figure out what kind of content you need to plan for.

Vlog

The first thing most people think of when they think of YouTube are the floating-head videos of people talking at a camera. For good reason, too: they can generate massively high engagement with your customer base. The appeal here is showing your staff as real people. These kinds of videos are generally informal, maybe with slightly lower production standards, but high on energy and fun and interaction. If part of your business ethos is storytelling, you should consider vlog content on your YouTube channel.

Pros: Inexpensive to produce, quick to film and edit, very personal, high engagement

Cons: Can appear unprofessional, hard to stand out, potentially short lifespan and relevance

Information/Educational

Some YouTube channels take the pure opposite approach to their content. Instead of making content based around them as a person (or maybe persona is the better term), these videos are centered on the topic itself. Maybe you want your viewers to learn about mantis shrimp so they will be interested in your exotic aquarium business, or you work for a non-profit and your mission is to create awareness about human trafficking and what is being done to stop it. Some may include a presenter who serves almost a teacher-like role, while other videos are documentary-style with a voiceover on top of your footage. Educational videos are oftentimes a high-level look at a topic, but not typically problem-solving.

Pros: Generally long-lasting, able to perform well over a long time period, invites sharing, can be edited into segments for marketing and advertising

Cons: Relatively expensive to produce, time-consuming to both record and edit, much research must be done, production quality matters a lot so you need good equipment

Tutorial/How-To

How-to videos are different from informational ones, actually. Instead of trying to educate an audience on a topic, you are trying to solve a specific problem. The Elegant Themes YouTube channel is generally a how-to channel. Instead of presenting information about WordPress and web design on a high level, we dig in on the steps you need to take to solve a single problem or to create a specific design, etc. When creating tutorial videos, you’re not looking for broad appeal or going viral, but you’re setting yourself up as an expert in a specific field, which then sets you above your competitors. Plus, how do I… and how can I… are some of the highest searched queries around. And since you are able to record a tutorial, you probably already have the resources you need to show the process. That lowers your cost significantly.

Pros: Incredibly high SEO potential, can be quick and easy to film and edit, generally inexpensive, easy to capitalize on trends and fads and new ideas, can be average production quality as long as the process is visible and understandable

Cons: Can become outdated as the products being featured are refined and updated, must be or find an expert in your subject area, must be able to break complex ideas down into their simplest form (this is very hard for some people) and explain them adequately

Review

Review videos are pretty straightforward. You find something that people want to know about (as a business, this should be something within your industry or niche), and you give a straightforward overview of its features and whether it works and is worth the money (or time or resources) versus the competition. It can be difficult to be impartial on these sometimes. For instance, if Elegant Themes did a review video of Elementor or Beaver Builder, it may be hard to stay neutral despite those products being very good options for users. So you should probably avoid those where you have an obvious bias. Regardless, these videos can be great sources of income depending on your business model. You can get sponsored posts, free items, as well as lucrative affiliate commissions from companies. Just remember to be honest in the reviews. Viewers can tell a sham review easily.

Pros: Can be a vlog-style video, lower cost (depending on product), quicker production time, simple to find products to review (just think of what you use and like)

Cons: Easy to be biased, people may claim your review is not legitimate when it is

Sneak Peeks/Trailers

If you regularly keep a schedule for releasing updates or new products, creating a sneak peek video may garner a lot more interest in it and engagement. Letting your customers and clients know what’s coming in the near future can generate tons of engagement, as well as gain much-needed feedback on the direction your business is headed. Many brands who regularly put out long-form content such as documentary videos or podcasts may get good results from producing a trailer for the upcoming videos. Marc Maron does this for all of his WTF podcast episodes.

Pros: Simple to compile with resources you already have, high engagement, generates excitement, viral possibilities, can gain important feedback from users and customers,

Cons: May be looked down on as redundant content, consumes resources and time that could be used on primary video content

Livestreaming

Everyone is livestreaming these days. The true benefit of livestreaming is being able to interact with your audience in real time. The content is important, too, but interaction is the real game changer. While you can livestream vlog content or even any of the other kinds of videos we’ve discussed at random, it’s always a good idea to have a general topic for your streams. Your brand might host different streams with different content on each one at different times during the week or month. For instance, on Mondays, you might do a lunchtime troubleshooting stream, while on Tuesdays and Fridays, you have product tutorials and walkthroughs. The single most important thing to remember about livestreaming, however, is that no matter what platform you choose to broadcast from (Facebook, YouTube, Twitch, Periscope, Instagram, Snapchat…whew…or something else entirely), you must keep a set schedule to build an audience.

Pros: easy and simple to get started (press “Go Live” in most apps), popular with many viewers, can be off-the-cuff or prepared and either will be acceptable, can give customers an inside look at your brand to see you as real people, most platforms let subscribers get notified the moment you go live which increases viewership

Cons: regular schedules can be hard to keep, takes time to actually build up an audience, not everyone is able to successfully field comments and questions off-the-cuff, streaming technology can be somewhat unreliable, stable and fast internet is absolutely required for quality content

Interviews

One of the most popular video formats on YouTube, interviews can be a double whammy. Your audience gets the content, and the interviewee will (hopefully) share with theirs as well. You and your channel get exposed to more potential customers, and you did nothing extra to gain it. This can be especially beneficial when you interview someone with a larger audience than you have. The biggest issues with interviews are that, well, not everyone is a great interviewer (I am not, personally) and finding/scheduling guests that work can be a hassle. When done right, interview videos are one of the best forms of YouTube marketing because they’re beneficial to pretty much everyone.

Pros: Potential for huge audience engagement with guest’s following, can go viral easily, easy to snip down into bite-sized elements for social sharing, constantly changing content so channel doesn’t get stale and redundant, networking opportunities abound

Cons: Scheduling, finding a constant stream of guests, scheduling working with awkward or hard-to-interview guests, being a good interviewer, scheduling, going with the flow and following a conversation instead of sticking to a pre-defined question list, and did we mention scheduling?

Critiques

And worth a quick mention are critique videos. They’re similar to review videos, but they’re taking user-submitted content (or popular content within your niche or industry) and offering a rundown of what works and what doesn’t. Website critiques are a popular category within this particular genre, and the videos tend to offer advice and commentary based on the creator’s expertise. Sometimes these go over well, and sometimes they don’t pick up traction. You have to walk a fine line with critique videos your audience members send in of their own stuff because most of us have paper-thin skin and even though we think we can take criticism, we can’t. You don’t want to lose customers, so tread carefully. That said, you can make a lot of fans by offering “free advice” that can turn into revenue in the long run for your business.

Pros: “Free” marketing of your skills, user-submitted content, little to no prep work involved, great livestreaming content,

Cons: Drama

Step 2: Planning Your Video

Now that you know what kinds of videos you will be making, you need to figure out what all you need to actually create it. What exactly you have to do will depend on a lot of factors that are specific to you and your circumstances, but let’s go through some broad generalizations about video production.

Script or Outline Your Video

It really doesn’t matter if your video is a vlog or an interview or a docuseries on the joys of remote work, you need to have a plan. For some videos, that means writing out a whole script. You will need to include scene transitions, voiceover, dialogue, and what footage to use where. If you do interviews, have a basic question list (but don’t feel bad about going away from them to keep the conversation organic). Even vlogs and livestreams go better if you’ve jotted down a quick outline of what points you absolutely need to hit on during the recording.

Choose Where and What You’ll Be Filming for B-Roll Footage

You will most likely be shooting the primarily in one spot. Since you’re looking at YouTube marketing for a business, you probably won’t be traveling a great deal to scout locations that need to change every episode. However, you will need B-roll footage (those scenes of landscapes, people walking, a walkthrough of an office, etc.) to complement your primary video. And you need to figure out where you’ll get that stuff. It doesn’t have to be fancy, but it should be something that’s not distracting that you can intersperse between main points in your video. If you talk about software, you may be able to demo that software as a screencast or show someone using it while the host speaks over it, for instance.

Secure Media Assets

You’re going to need music, sound effects, and potentially graphic art for your videos. You may need a catchy intro or a jingle that plays as an outro. Whatever it is that your video needs, this is the point at which you figure that out. There’s nothing worse than getting caught in Final Cut and realize that you don’t have a score for the video and have to spend time finding something that should have already been taken care of. Remember to license or create whatever assets you use in your videos because YouTube is _strict_ about copyright. You can lose everything you worked for if you get flagged for a violation, and if it turns out you didn’t have rights to something…you’re banned.

Step 3: Recording Your Video

Actually recording your video is probably the most important part of the whole process. After all, without a video, you’re not going to be doing much YouTube marketing, right? So let me point you in the direction of Wistia. Wistia is a video hosting and production company that has some of the best tutorials and guides about video production on the internet.

That said, you will need to know a few things in terms of recording your video, and if you’re just getting started, you really can’t go wrong by following the Wistia guides. So instead of rehashing the information here, check out these guides and then come back to move into Phase 4.

Use good, professional recording equipment. Sure, an iPhone can work to begin with, but you’ll eventually want to upgrade.

Know how to use the equipment you’re using to record.

You will need proper lighting for your video, and that doesn’t mean an open window or a floor lamp. (More lighting resources here.)

Choose a background that’s appropriate. This can change the whole tone of your video.

Properly account for the sound in your video. It is just as important an element as the visual side.

How you act on camera matters.

So does how you look. And how you dress.

Know how to edit the raw footage into your final video.

Once you’ve perfected all that (no problem, right?), just go through the steps above and post your video. Now, finally, you can dig into the big money topic you’ve been waiting for: YouTube SEO.

Phase 4: Optimizing YouTube SEO and Other Ranking Factors

YouTube is the second biggest search engine in the world. That makes sense because it’s owned by Google, and they share all the searchy goodness between brands. Because of that, however, you can take some of the tactics that you apply to traditional SEO and get results on YouTube. There are also some specific YouTube tactics that you can apply to your videos that will cause your videos to skyrocket in their position in searches.

1. Titles Matter

This should come as no surprise. The title of your video may be the most important aspect of getting people to watch it. The hard part with titling a video is balancing keyword optimization, coherence, relevance, and grabbing the viewer’s attention in the first place.

Some folks do this with click-baity titles such as You’ll never believe how much money I’ve made with Divi’s new dynamic content feature! Obviously these work, but they’re also frowned upon by most people. You probably won’t make many lasting fans this way.

Titles such as the one above are what you should aim for. How to Create Beautiful & Engaging Dynamic Blog Post Hero Sections with Divi succeeds on a number of levels:

it tells the viewer what topic the video covers

views immediately know what problem the video solves (remember what I said earlier about tutorial videos)

the video title consists of both short-tail and long-tail keywords: hero sections, blog post hero sections, dynamic blog post, hero sections with Divi, how to create hero sections with Divi (and so on)

contains attention-grabbing descriptors like beautiful and engaging

By incorporating these elements into your title, you will not only do well with the algorithms but with viewers as well. It can take some practice to get them right (Mak is a genius when it comes to them, so that’s why I used his video as an example), but when you do, it pays off.

2. Write a Detailed Description

You don’t want your video description to be a blog post, but you do want it to fully encapsulate what the video itself is about. Write it in a style that mimics how you worked with the title, including keywords, what the video’s purpose is, as well as making sure to include any relevant links to resources your viewers may want. Companion blog posts, mentioned software, even your social handles and website links so that folks can easily find their way to you elsewhere.

3. Make the Most of YouTube Video Tags

Just like a blog post, keeping your tags short, succinct, and relevant are imperative to your content’s success. You don’t want to overdo it. Don’t cram as many tags as you can, but the YouTube search algorithms take your tags into consideration as keywords when categorizing your videos and including them in results and recommendations for users.

It is absolutely in your best interest to include tags, even a couple, on every video you make. Just be sure to keep them relevant to the content of the video itself (not so much the channel, but this particular video) and try to re-use as many as you can across your videos to get some cross-pollination and search dominance.

4. Playlists

Did you know that playlists come up in searches, too? If not, you do now. By including your videos in well-titled playlists, you can get extra eyes on them. People may be looking for a related topic, but instead, come across an entire series you’ve done of interrelated videos.

In the example above, Mak has included this one in the Divi Resources playlist. That way, anyone who searches for that term (or a video that is also on the playlist) may see this video as well.

The best part about playlists is that you can set up an auto-add rule so that you don’t ever have to worry about it again. And they’re really easy to set up. First, from your Creator Studio, go into Videos – Playlists in the left toolbar. Find the playlist you want to create the rule for and click on the Edit button.

Inside the edit screen, you will see your channel name and another Edit button. Click that one, too.

This screen will present you with a list of all the videos currently in this playlist. It may be empty. That’s okay. Click on the Playlist Settings button. A modal will appear, and you will click the Auto Add tab. Inside this tab, you can choose if you want to add a rule to automatically add videos that have certain words in the title, certain words in the description, or have been tagged something specific. I personally suggest and use the title because my livestream has the same title every week, and it is automatically added without me having to edit the video to add a tag. Same goes for the description. Regardless of your method, just fill in the info and click Save. Then you’re good to go.

5. End Screen, Cards, and Thumbnails

These three elements are as much about ranking and getting views as keywords, and while they do get counted into the YouTube algorithms, much of their utility is with viewers themselves. YouTube end screens, cards, and thumbnails are about clickthrough more than anything else. You’re putting stuff in your video to grab the viewer’s attention and make them want to click on it.

The Thumbnail

The thumbnail is the most important. Every single video on YouTube has a thumbnail. It is the single frame that shows up in search results. YouTube itself automatically generates 3 thumbnails from the video, but you don’t want to use those. You want to add a custom one that you put together in Photoshop (or an alternative). You can see the difference in appeal in the image below between auto-generated and custom thumbnails.

If your YouTube account is still running the creator studio, then you will click the box under the 3 automatically generated ones to upload your custom. If you are using the newer YouTube Studio, then you will see a gigantic box for you to upload your custom thumbnail under the thumbnail tab inside every video.

End Screen

Whenever a video approaches its closing, you’ve probably seen various things pop up on your screen. Subscribe buttons, links, thumbnails for other videos…stuff like that. Those are all customizable within your dashboard and are incredibly easy to set up.

Go into the video you want to edit and head to the End Screen & Annotations tab and click on the big, blue Add Element button. You can then choose which kind of element you want to show for the final 20 seconds of your video. You can add a video or playlist, a subscribe button, a link to a different channel, or a link to a website.

Whatever you select (in this, we’ll use Subscribe), the element will show up in the blue box on top of the video preview. You can then drag it around to position it wherever you like. When satisfied, you can save it, and the end screen element will begin showing immediately.

Also keep in mind that you can use the sliders under the video preview to adjust how long each element stays on-screen, as well as the overall duration of the end screen itself. That is limited to 20 seconds maximum. So forget about keeping these as a full-video overlay the entire time.

Cards

YouTube has phased out the old feature called Annotations in favor of a much more versatile system of Cards. You can find these under the Cards tab inside the video editor. Cards are like temporary alerts that pop up over the video at specific timestamps that you choose. Just like the end screen, you can press the Add Card button to see the types of cards you can display to your viewers.

Let’s say that you want to promote another video you’ve created. It’s related to this one, and your viewers will gain a lot from seeing it, too. You can click the Create button next to Video or Playlist. Next, choose a video or playlist from the modal that pops up. Remember to customize the text on the card if you want.

When you click Create Card, a round icon appears in the upper-right corner of the video preview. Under the video, you can drag the card to any position along the timeline you want. Each card is 5 seconds long.

Your viewers will be able to click it to expand into the full card. This works on mobile and desktop.

It will take some time to find out what works for you and your audience. As you get more used to the platform, going through and adding end screens and cards, optimizing tags and keywords, and everything else this section has covered will come as second nature to you. I won’t lie to you — it can be intimidating at first. It feels like a lot. And it kind of is. But if you get the process down and learn where things are and how YouTube is set up, it becomes just another workflow like creating a blog or writing a Facebook post.

Phase 5: Some Simple YouTube Marketing Strategies

When starting out (or even continuing with) YouTube marketing, you have a lot of options outside of on-platform SEO and in-video cards. In many ways, promoting your videos and YouTube channel to an existing audience can be worked into your daily habits. When I say that, I don’t even mean your daily workflow, but your daily personal habits. If you’re a consumer of YouTube content or on social media a lot, you don’t even have to go far out of your way to integrate promotion and marketing.

Comment as Your Channel, Not Yourself

Even if you’re setting up a brand channel to start your YouTube marketing strategy, you likely have a personal YouTube account, too. You know, the one where you subscribe to a dozen cute cat and dog channels, some pimple popping videos, and whatever else you spend your free time watching. You probably also have this one under your own name.

But whenever you decide to comment on a video, do so with your brand account instead of your personal one. Unless you’re being that YouTuber, the comment will be civil and on-topic. So having your brand account linked to it will garner clickthroughs and reputation gain that may not transfer from your personal account.

Just keep these comments as professional as possible, and if you’re going to troll someone, then do it under your personal account. (Or your troll account if you have one. But please don’t have one.)

Share on Social Media

You share stuff on Twitter. Your followers love what you share on Facebook. Self-promotion is okay and expected — if you do it right. Social media for brands should provide value to your followers, so as you work toward presenting them ideas and content from reputable sources in your industry, share your own videos. Make requests for followers and subscriptions. Do livestreams and promote the scheduled time for a while beforehand.

Just don’t inundate them with it. As I said, self-promotion is expected. It happens. But it shouldn’t be all you do. Of course your stuff provides value to your followers, but it also can lose that value if that’s all they ever see from you. Asking for subscriptions every day is annoying. It becomes noise they tune out. Sharing the same videos over and over again gets them scrolled past. Fast. But if you keep the content fresh and relevant as you’re sharing whatever else you share (on branded or personal social media), you’ll get a lot more interaction and engagement because it’s fresh, relevant, and personal.

Email (and Blog Posts)

You have an email list. Because of course you do. But when you’re sending that email, make the video more than just a simple link. Make it an image link that has a play button over it, and you will get many, many more clicks.

It will look like an embedded video in the email (and most email clients don’t allow for that, still), so with an image link, you get the same action, but a redirection to the channel itself.

And it’s easy to make an image like this. All you have to do is take a screenshot of the video itself and superimpose the play button it using pretty much any screen capture program. I used Snagit to do the example above, and it took less than a minute to do. With the stamp tool and the fill tool (to make the button red instead of black).

Additionally, you can use this same technique to promote the video on your website, too, by writing a blog post about its release. But here’s the thing: you don’t want to embed it on your blog, either. Why not? Because people can’t subscribe and click the notification bell on embedded videos. If you follow the same thumbnail strategy, you can garner more subs and views over the long term.

Work with Other YouTubers (or Podcasters)

Another great way of marketing these YouTube videos is working with other folks on the platform. Cross-pollination is a fantastic way of gaining more viewers, and working with other YouTubers is pretty much like interview videos that we talked about earlier. You can do team-up videos, reference videos, trade video space on each other’s channels, whatever comes to mind. You could do a part 1 on your channel and a part 2 on theirs. Heck, you could even trade advertisements or pre/post-roll stingers. Whatever works.

The reason this is different from interview content is that you’re not interviewing someone and they’re not interviewing you. There’s not a dialogue or someone “in control.” You’re partners, making content to better serve both of your audiences in some way.

Personally, I have found a ton of YouTubåçe channels that I love this way. When one of my favorites has an I stole this idea from BJ’s Awesome Channel video (or something like that), I pretty much always go check themåç out. Because it’s just a simple click, and often the intro includes a clip of their channel and the idea. It really is a win-win, but the downside can come in that its extra work to coordinate a real collaboration.

Phase 6: Understanding Analytics and Metrics

Finally, we need to talk about data. YouTube gives you a lot of analytics and metrics for your channel, and you need to be able to read them and understand them to gauge whether or not your channel is a success. Or more specifically, if your YouTube marketing has been a success. On the left-hand sidebar of your YouTube Studio, you have an Analytics tab.

Inside the menu item, you will see three boxes for data: Top Videos, Latest Activity, and a large one with Overview, Reach Viewers, Interest Viewers, and Build an Audience. And under each of those tabs, you get even more metrics. Enough to shake a stick at, as they say. These are the data points from which you can extrapolate in different ways to gauge if your promotions are working.

The Three Major Stats

The thing is, though, you may not need all those. The primary trio is made up of views, subscribers, and watch time. All three of these are major ranking factors in terms of being discovered on YouTube. So they definitely need to be a priority.

Views

Views indicate the number of times someone has watched your video. The system can be gamed, but there are methods in place to discount fraudulent views. The analytics dashboard can give you a general idea of how many eyes have landed on your video for at least a few seconds.

Watch Time

But having a high view count isn’t necessarily a great thing. Why not? Well, what if people only watch :02 of the video before bouncing away? Those aren’t real views. So Watch Time was introduced as a ranking factor. By tracking the amount of time people actually spend watching your channel and your individual videos, you can gauge the most effective content you produce. After all, you do not want to be creating 9-minute videos if people only watch the first 1:30 of it. And if people consistently skip the first two minutes of your video, maybe consider trimming down the intros.

Subscribers

Not just a vanity metric, the Subscribers count on your YouTube channel gives you an estimate of how many folks think your content is worth returning to on a regular basis. These are the people who want to get notifications when you put something else out. There are two types of subscribers, too. The first are those who just hit the subscribe button and have your videos show up in their feed. And then there are the folks who press that button and ring the notification bell so they get push notifications and emails about when you publish a new video or go live.

These people are your true fans. These are your champions. If you keep your subscriber count climbing, you will have an army of people passionate about you and your brand. While organic search traffic is important (vital, really) to any YouTube channel’s success, having a strong subscriber base means that you have people who will talk about your content, share your content, interact with your content, and bring more people into the fold.

These are the people that Kevin Kelly based his 1000 True Fans theory on.

To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.

A true fan is defined as a fan that will buy anything you produce. […] If you have roughly a thousand of true fans like this (also known as super fans), you can make a living — if you are content to make a living but not a fortune.

If you can generate your 1000 true fans (the number may differ) through YouTube, your business can sustain itself. Think about how successful people are with Patreon and crowdfunding campaigns. They have true fans. They have large subscriber counts. So while it can boost your ego to have a large count, it can also boost your profits, too.

Other Important Data

Other than views, subscribers, and watch time, you also want to know who is watching your video and where they came from.

Traffic

Under the Reach Viewers tab, you can track traffic sources to each of your videos. The boxes will show you traffic source types (Google, referral, etc.), and you will see which external sites sent folks to your channel, as well as how you were found in YouTube search. The most important graph, however, is Impressions and How They Led to Watch Time. YouTube takes the guesswork out of managing your data with this inverted pyramid, showing you the funnel from impressions to watch time. Pay attention to this, if nothing else.

Audience

The Build an Audience tab also has some important information: who your audience really is. You can see the total number of unique viewers, as well as how many subscribers actually watch your videos, and how much they watch on average. And those are great stats to have. But the boxes below that are where their money’s at: literally.

By knowing your Top Countries, Gender, and Age of your viewers, you can absolutely tell if your YouTube marketing strategies are taking hold. If you’re creating content for American men 30-35 and you’re being watched mostly by 45-year-old men from the UK, it would stand to reason that while your content is connecting with people, you can do even better by focusing on the people actually watching it. You can better target your content, sure, but also your marketing and advertising, too. Think of how much more revenue your business could bring in if you actually got the word out to the people who watch your videos instead of relying on them finding you organically.

Conclusion

That’s a lot of information. I know. And you can’t take it all in and implement these strategies all at once. But you can bookmark this page and come back to it any time you want. That way you can spend as much time on each of these phases as you need to. From setting up the YouTube channel initially to drilling down into your metrics and analytics, you should be able to write out and enact a pretty successful YouTube marketing strategy for your business.

Just remember that success on YouTube is a longterm process, and you have to put in the work. Every overnight success has years of work behind them that led up to that breakout. With that in mind, it’s in your best interest to approach YouTube marketing with a plan instead of randomly posting cat videos and hoping people click the link back to your site. But who knows, that may work, too. It is YouTube after all.

What have been the most successful YouTube marketing strategies you’ve found for your channels?

Article featured image by Iconic Bestiary / shutterstock.com

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