Ahead of this year's Earth Day on April 22, Culver City, Calif., Outerknown announced the release of its Second Spin circular-knits collection. As the brand's first line created through a circular model, the men's and women's collection was manufactured using high-quality recycled cotton that had been sourced from textile waste. The company is on track to achieve circularity by 2030 through utilizing regenerative and recycled materials, adopting practices that reduce waste and pollution, and identifying circular end-of-life options for its goods.
For its first Second Spin collection, Outerknown released polo shirts, henleys, T-shirts, sweatshirts, and sweatpants. Working with Barcelona-headquartered Hallotex, Outerknown created its Second Spin collection through the sustainable mill and garment manufacturer's Morocco-based vertical operation.
To develop trust with customers through transparency, Outerknown also digitized each piece with an embedded QR code that, through EON's Product Cloud Platform and CircularID Protocol, reveals the product's composition, origin and care instructions that promote extending the life of the garment.
"We want to keep our products out of the landfill and in circulation, forever," Outerknown’s Director of Sustainability and Sourcing, Megan Stoneburner, said. "This collection is another step in the right direction as we move towards our goal of becoming fully circular by 2030. We are excited to partner with a vertical supply-chain partner to create these high-quality recycled garments, while also helping transform the way the industry interacts with and tracks products to enable a circular economy."
Building upon its commitment to the greater social and environmental good, Outerknown will continue to work toward implementing the EON Platform with the CircularID Protocol throughout a range of its products. This technology will afford traceability as garments travel within resale, rental and clothes-sharing programs.
On Earth Day, 100 percent of profits from the Second Spin collection will be donated to Fibershed. Available at outerknown.com, the Second Spin collection is priced between $48-$118, in sizes XS–XXL.
A new on-site trade-show experience is on the calendar with Liberty Fairs: Los Angeles, which will take place Aug. 4–5 with Liberty Fairs and LA Men’s Market rolled into a single show. The fresh event will take the place of Liberty Fairs’ semiannual appearance in Las Vegas, with the Los Angeles show also planned for February 2022.
“It will broaden our categories,” said Liberty Fashion & Lifestyle Fairs Vice President Edwina Kulego. “Liberty has been typically contemporary, heritage, denim heavy, and we are now able to pull in a lot of the California lifestyle—skate, surf and streetwear brands that were represented at LA Men’s Market.”
Liberty Fairs will continue its virtual component through its online-marketplace partner Joor. Sannia Shahid, who led sales and marketing for LA Men’s Market, is now working with Liberty Fairs as a sales director.
While Kulego is looking forward to a fresh start that she feels will reinvigorate the trade-show calendar with a lot of energy, safety is still the priority. “We want people to feel that they accomplished new goals and made new connections in a safe space,” Kulego said