#but it's a deliberate choice from his team to keep marketing from 1D. and their goal isn't to build credibility for him as an artist

[louehvolution]

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#bizarre. anon #suppose they might be adding more clips in order before release date. making up his entire ''journey'' #but having a 1D canvas for a song whose single status is official in some countries yet remains unacknowledged by Louis is... #unfortunate #as is the attention given to History on the playlist - but then. that must have been the point #nevermind that it's clear directioners will never be louies #guess we'll see how much 1D the film actually includes #wouldn't call it being lost in the marketing. that implies effort and a level of unwitting incompetence. doesn't it? #but it's a deliberate choice from his team to keep marketing from 1D. and their goal isn't to build credibility for him as an artist #or longevity for his career. it's to keep selling sweatshirts. isn't it? #it can't be anything but a choice to repeat the same ''promo'' since 2017 #down to the latest interview to ''promote'' the documentary and LTHQ's inconsistent and repetitive fan engagement #I assume it will be similar to the AFHF festival documentary but spanning across his career. and expanding on his personal life #we'll see if the greatest takeaways are related to his artistry

[seasurfacefullofclouds1]

louis isn’t stupid. he’s careful and makes deliberate choices even if the reasons for those choices aren’t always revealed to us. so it perplexes me sometimes as to why he would choose to work with such an incompetent team - one that seems be oblivious at the best of times and to actively work against him at the worst of times…

i don’t know if it’s a personal thing to him where he feels like it’s cheating or that he’s not working hard enough etc but it’s like.. he knows what he’s doing and was smart enough to know that leaving syco (and announcing it) was the right move to make. why work with these people? …maybe it’s like a keep your enemies closer situation?

This is a question that perpetually puzzles even the smartest, most knowledgeable people in the fandom. Some theories:

1. The devil you know is better than the devil you don’t know. Chris Frewin is ex-Syco. He is familiar with 1D marketing. Supposedly he knows some of the datapoints about the 1D demographic. Even someone as obtuse as Chris can connect the dots and make it work. Simon Jones also has 1D history under his belt.

2. Louis can’t fire Simon Jones. For whatever reason. That reason does not include a talent for marketing. What does Simon Jones have on Louis? What does he know? What is the sword he has hanging over Louis, when Jones has been the worst possible PR man for Louis for the past 10 years? Jones hasn’t gotten one good interview from BBC News. What does Jones’ buddy, Dan Wootton, know?

3. [Caveat emptor, the following is not what I believe—>] Sony is still controlling whom Louis — and the other 1D guys — can work with. In this scenario, Sony calls the shots and dictates their access to the entertainment industry’s nodes of entry. There is a masterplan to the level of success each man is allowed to have, a hierarchy, and it’s Harry Styles, Harry Styles, Harry Styles until Rob Stringer’s dead.

4. Louis’ ass is too loyal. He makes up his mind and doesn’t budge. Unless someone does something unforgivable (Jordan Green), once they’re onboard, they stay.

5. It’s not Matt Vines’ fault. In some ways, this is true. Louis is Matt’s biggest client, and Louis brings seven7 the big bucks. But the fact that Louis IS MATT’S BIGGEST CLIENT is a problem. It means that Matt Vines doesn’t have much of a hand to play against Louis’ blacklist. He doesn’t have a deep roster of big artists to offer to (or to withhold from) radio stations, or magazines, or newspapers, or TV shows in exchange for their having Louis. Louis has to go it alone. Until Matt Vines signs acts of significant earning power, there’s not much of a bargaining chip. Remember when Matt Vines followed Jeff Azoff on Instagram — Dec 2018? That’s an interesting story, I bet. I don’t think it was a pretty one.