#bandai headquaters

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Bandai Headquarters, Asakusa

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Post 6, Competition

   Lego is one of the most valuable toy manufacturing companies in the world. The worth of company LEGO is $7.57 billion. LEGO has large increase of revenue when they launch products related with movie such as Batman or Ninjago. 

   The next toy worth brand is Bandai Namco worth $1.03 billion, and they sell video games and other entertaiment products in the world.  The American headquater famous toy brand Fisher-price worth $812 million, mainly sell toys made for babies and children. 4th is Barbie, the company worth of $414 million, and their market segmentation is girls to sell dolls. Nerf, well known as plastic toy gun company is 5th, and the company $368 million.

Work cited

Handley, L. (2019, April 11). How marketing built Lego into the world's favorite toy brand. Retrieved from https://www.cnbc.com/2018/04/27/lego-marketing-strategy-made-it-world-favorite-toy-brand.html

Top 9 Lego Competitors - Competitor analysis of Lego. (2018, June 14). Retrieved from https://www.marketing91.com/lego-competitors/