#and yet video calling on smartphones is the norm

[senadimell]

You know, as a young ish person who's grown up in a primarily digital world, there's something really grounding about spending time with people older than my parents. Went to a Guild activity last night and it was delightful being with the older ladies there.

Someone offered to drive me home because it was over an hour back to my house by public transit. We're in a city, and she took me back to my home by driving through neighborhoods and back roads, in the dark, to a place she hasn't visited in four years, without a GPS (before I gave her a landmark to drop me off at, I gave her my exact address and she got frustrated with the search engine and said she would just use the paper map in her car).

A few weeks ago, I had dinner with a friend's parent's coworker/boss/friend, and she told me I would learn to find my way around and would know the area like a native. It strikes me that this is what she meant, but she wasn't right--if I were to live here for years and go about it as I had been doing, I wouldn't get native knowledge of the area because I would just be relying on GPS and not actually navigating. If I want to really learn the area, I have to pay attention in a way I only learned how to do (and rarely use) because I spent six months in a foreign country without a smartphone or computer.

The lady who drove me home said something to the effect of "you're new to the area so you won't criticize the route I take. I'm just going to take the way I know so I won't get lost." What I don't think she realized is that even if I had been here for years, I wouldn't criticize the route she took, because I lived in my last area for six years and didn't even learn the name of the highway I took weekly. Stupid GPS brain.

So I'm going to Guild meetings for a Formal Skill, but there's all sorts of other basic, hidden life things that I wouldn't learn on my own. It's also been striking to realize that there's a major gap in expectations about how people operate in the world. Nobody above a certain age who's talked to me about the routes I take seems to realize that I don't actually know the names of roads and exits, or that it's possible to get around. I don't want to continue in ignorance, but if I did, I could get around in a smartphone, live here for probably ten years, and only learn about four street names.

#i'm old enough to have memories of analogue things #but not old enough to really rely on them #e.g. overhead projectors and transparencies in school #and yet video calling on smartphones is the norm #still i'm kind of a baby when it comes down to it #still remember when i was a boarder and the lady tried to reassure me by saying she didn't even know what a memo was when she started worki #A MEMO she said #unaware that i didn't know what a memo was. nor why it should be so fundamental to work #now i do because i work in an older organization with a hefty bureacracy #i went to a training on new e-signing software before realizing i was not the target audience #the target audience was people who are used to printing emails and signing/scanning/faxing forms #not someone who's been using docusign for her past four leases and went to university during covid #i take for granted how much i rely on digital things #so uh. we will see if we can implement the e-signing thing. got my boss to sign a form #and he send me back the most garbled google doc conversion of a pdf #looks like i will just get trained on the e-signing software and request signatures so he won't end up doing that again #to be fair the pdfs we are using are wonky #(but also my my-age coworkers weren't aware of what a pdf editor was or even that they were using their browser to edit pdfs. #they were confused when i asked them what they were using. meh. i refuse to use edge even if it does have a good built-in pdf editor)

[karen0703]

Week 11: "Given the amount of surveillance, can social activism prevail in China?"

The word surveillance is binary in nature, gotten from the French verb “to watch over”. As in, watching over an individual or individuals to keep them safe, yet additionally looking over them to guarantee that they fulfil a specific guideline of behaviour. Thoughtfully, surveillance both empowers and compels, is utilized both to control and to protect.

Each society that has established norms has additionally mechanisms to authorize those norms. Surveillance, in such manner, is an important tool that disregards the privacy of people and groups to protect the privileges of other individuals and groups. Since there won’t ever be a society wherein everyone complies with each rule while side-stepping every taboo and tension, authorities will consistently utilize some sort of process to guarantee a degree of social and cultural conformity. And that process will unavoidably abuse somebody’s or everyone’s privacy (K.N.C 2019).

Surveillance in China….

Across the Chinese government’s surveillance contraption, its many arms are occupied with gathering enormous volumes of information. WeChat accounts, medical history, video surveillance footage, hotel records and e-commerce data: It’s all reasonable game for the government’s surveillance system. However, taken independently, every one of these information streams don’t tell authorities. That is the reason Chinese government has set out on a huge project of data fusion, which consolidates divergent datasets to create information driven analysis. This is the way Chinese surveillance systems accomplish what authorities call “police informatization” and “visualization” (Peterson 2021).

According to Mcgregor (2020), China already has the world’s largest surveillance network, and it deploys over half of all surveillance cameras in use around the world. China’s surveillance systems and facial recognition cameras are presently being utilized to direct apparently harmless tasks like monitoring guests at tourist sites and leading security checks at air terminals, and for more instructive purposes, such as predictive policing and assisting convey with repressive arrangements. For instance, in the western province of XinJiang, the authorities have deployed widespread surveillance systems to gather facial recognition, smartphone, and other tracking data to monitor and detain individuals from the district’s minority Uighur populace.

Sharp Eyes

In recent years, numerous new reports have detailed how BeiJing utilizes tech surveillance in XinJiang to quell its Uighur population. Yet, China’s endeavours to track its residents on a mass scale and introduce tech-enabled practices like predictive policing appear to have gone nationwide. In XiQiao, a city of around 300000 in southern China, for instance, officials have installed in excess of 1400 video cameras and more than 300 facial recognition cameras starting from 2006. Mass surveillance in lower-profile urban areas and regions reflects the 2018 dispatch of China’s Project Sharp Eyes, an ambitious attempt to equip 100% of Chinese public spaces like parks, train stations, street corners with video monitoring abilities and store up the information into one central platform. Sharp eyes aims to gather “virtual identities”, like phone numbers, WeChat accounts and MAC addresses (Mcgregor 2020).

Thus…. given the amount of surveillance, can social activism prevail in China?

From my point of view, I think it is impossible for individuals in China to do so. China’s surveillance is continually expanding. In spite of the fact that they can utilize VPN to move past the blocks to have social activism on other online media platforms like Facebook, Instagram etc., they probably won’t get the attention of their target group as not every person will utilize VPN to move past to blocks.

To sum up…

China’s experiments with computerized surveillance represent a grave new threat to freedom of expression on the web and other human rights in China. Progressively, residents will abstain from any sort of critical or independent expression for dread that their information will be read or their movements recorded and punished by government. Besides, as seen from government’s viewpoint, social media is advantage for local politicians, disseminating propaganda and monitoring protests.

List of references:

K.N.C 2019, ‘Surveillance is a fact of life, so make privacy a human right’, The Economist, 13 December, viewed 19 November 2021, <https://www.economist.com/open-future/2019/12/13/surveillance-is-a-fact-of-life-so-make-privacy-a-human-right>.

Mcgregor, G 2020, ‘The world’s largest surveillance system is growing-and so it the backlash’, FORTUNE, 3 November, viewed 19 November 2021, <https://fortune.com/2020/11/03/china-surveillance-system-backlash-worlds-largest/>.

Peterson, D 2021, ‘How China harnesses data fusion to make sense of surveillance data’, BROOKINGS, 23 September, viewed 20 November 2021, <https://www.brookings.edu/techstream/how-china-harnesses-data-fusion-to-make-sense-of-surveillance-data/>.welsmile

#week 11 #mda20009 #surveillance #china #social activism

[b2binfographic]

Top E-commerce Trends that Will Boost Your Sales this Year

E-commerce is a booming industry and is expected to continue growing year over year. In 2018, almost 12 percent of all retail sales around the world came from e-commerce. Predictions indicate this figure will continue to rise to 17.5 percent by 2021. That being said, there is no better time to start optimizing your e-commerce store than right now. If you want to boost your sales, it is important that you pay attention to trends and adopt the ones that make sense for your business. Below are just some of the e-commerce trends you need to keep an eye on in 2019:

Faster Shipping and Better Logistics

Dropshipping

This is a growing trend among online vendors and that is especially easy to adopt if you are short on space or capital for starting a business. Dropshipping means that the vendor doesn’t keep their inventory on hand for the items they are selling. As the seller, you buy products from wholesalers or straight from the manufacturer to fulfill your customers’ orders as they come in. This model lets you start your own business sans a large capital commitment. Plus, you aren’t tied to a specific location either since you aren’t having to handle your own products. 

Recommended: What Is Dropshipping and How Does It Work?

Better Payment Methods

Convenience is a huge factor in e-commerce (and life in general). One of the best ways to provide customers with a hassle-free shopping experience is to offer a comprehensive selection of payment options. Besides allowing them to pay with debit or credit cards, make sure to offer PayPal and digital wallets, such as Samsung Pay, Walmart Pay, and Apple Pay. The growing popularity of cryptocurrencies also means payment through Bitcoin will become more common and is something more retailers will be adding on. Providing payment methods that customers are comfortable with and put them at ease from ordering online are a great way to build trust and encourage conversions.

Same-day Delivery

Consumers in the digital age value speediness, especially when it comes to order delivery! Couriers and other traditional delivery methods are far from obsolete, but more and more e-commerce shops are offering same-day delivery. In metro areas, some companies even deliver merely two hours after the purchase is completed. The faster you can fulfill customer orders, the more satisfied customers will be and the more likely they will be to return in the future. 

Subscription Services

You may think subscription services are a tired model, but you’d be surprised to find they’re still alive and doing well. Many customers like subscription services because it means they get their favorite products consistently and conveniently when they need them. Innovators in this space include Dollar Shave Club and Birchbox—who cracked the code for making subscriptions fun again.  For sellers, having subscribers makes it easy to predict your revenue and scale up as your customer base grows.

Purchases through Smartphones

More people are using smartphones not just to surf the internet, but also to complete their online purchases. Make sure that your site experience is taking this behavioral shift into account and mobile shoppers feel ***. On a related note, some experts believe that mobile apps will overtake web browsers as the preferred point for online purchases. Take advantage of this growing trend by installing mobile payment apps in your site or making your very own e-commerce mobile app. 

Smarter Marketing Strategies

Mobile Marketing

Mobile devices have become an integral part of daily life, being tools for communication, education, and entertainment. As an e-commerce site owner, you can benefit from this trend by marketing directly to mobile users. Statista says that over 46 percent of users in Asia have bought products using their mobile device and these figures are expected to rise in the coming years. Moreover, the rise of mobile has changed the way people buy, with many consumers researching products before buying them from nearby stores. This trend, called Research Online Purchase Offline (ROPO), is partly responsible for an increase in the number of businesses pairing their e-commerce sites with actual, brick-and-mortar stores.

Targeted Advertising

One of the best features of online advertising is the ability to show your ad to people who will most likely respond positively to them. Programmatic advertising uses datasets based on how users consume content to select the best people for your audience. One example is the Facebook pixel, which you can use even when using third-party e-commerce platforms like Magento.

User-generated Content

Content remains an important aspect of a strong marketing strategy. One of the most compelling types of content you can use is the content your customers create themselves. These could be any type of media – videos, images, stories, or GIFs, and much more! The beauty of this strategy is that it allows you to engage with your community of customers, cultivate positive buzz about your products and establish brand loyalty in the process. Just encourage your customers to share content with your brand, lifestyle photography is a great way to show your products in action!

Influencer Marketing

If you aren’t using influencers to promote your products online, you’re missing out on the approximately 30 percent of consumers that have bought products from non-celebrity influencers recommendations. Having influencers vouch for your products – and your e-commerce site itself – could be one of the most effective ways to increase your revenue and marketing reach this year. Recommended: How to Do Influencer Marketing for Ecommerce Brands

Social Shopping

The power of social media is undeniable. Facebook, one of the biggest social networks today, had more than two billion monthly active users worldwide at the end of 2018. This means that selling on social media is an important channel to add to your e-commerce toolbox. Facebook now allows users to add a shop to their page, letting you tag products in image posts and videos for a seamless checkout process. Pinterest also offers “shoppable” image posts in addition to product advertising.

Improved Business Technologies

AI and AR

Artificial intelligence (AI) and augmented reality (AR) are no longer just science fiction fare, they’re already aiding e-commerce sites in selling products. AR, for instance, is used to show consumers how products (such as makeup and clothes) will look on them even before they buy. AI, on the other hand, is being tapped for chatbots that interact with buyers, assisting them any hour of the day.  Recommended: eCommerce Chatbots: 5 Things Bots Can Do for Your eCommerce Biz

Automation

Keeping track of your inventory, among other tasks, can be a daunting responsibility. Depending on the circumstances, it may even come with plenty of room for errors. Automation is changing the situation, with certain tools performing tasks like loading and publishing your products, keeping track of your customers’ behavior, and controlling the flow of your ads for you. As a result, you are better able to serve your customers and provide outstanding service. Plus when used in conjunction with artificial intelligence, basic customer support can be automated to better serve your customers and reduce wait times.

Visual and Voice Search

Both image search and voice search are expected to become more powerful drivers of internet sales in the next few years. Image search allows users to search for products through their camera, which means they can search for information about the dress their friend is wearing or the car parked on the corner. This visual search technology isn’t as developed as voice search yet. Voice search allows users to perform a search through speech and is often performed with tools like Siri, Cortana, and Alexa. As proof of its potential, 58 percent of users have already used voice search to look for business in 2017.

Recommended: Voice Search – Why Everyone Is Talking about It (and Why You Should Join the Conversation)

Personalization

Exclusivity is a considerable influence over consumers’ decision-making process for purchases. E-commerce giants like Amazon offer personalized recommendations, as well as wishlist features, and their customers love them for these. This trend will become even more important in 2019 as personalization becomes the norm and an expected aspect of the e-commerce experience. 

Conclusion

E-commerce is undoubtedly going to continue to grow and be a huge force for change in the retail industry. Optimize your profitability by getting to know what trends are on the rise and incorporating them into your business’ strategy. Read the full article

#eCommerceMarketing101 #eCommercesalestips #eCommerceTrends #eCommerceTrends2019 #TopE-commerceTrends #TopE-commerceTrendsthatWillBoostYourSalesthisYear

[crawldepth-blog]

The Hustle Is Killing You

Long have social media superstars and startup disruptors proffered a cure to perpetual growth in The Hustle. Gary Vaynerchuk, he of sock-tasting for wine variety and excitable ne’er-do-quit entreprenuer, swears fealty to the compulsion of hustling, exhorting in homemade videos and glitzy conference appearances that mandate to never stop. Gary V preaches to legions of startup owners, founders, and sycophants who seek to replicate even a tenth of his success. His message bears a constant drumbeat of “Never give up. Always hustle to get the next thing done. To stop is to wither and die.”

Good advice, no? Good advice for businesses, government, academic, scientific, and many other communities. The fabled rule of the early bird getting the worm still applies in today’s rush-to-grow world because of the hoi polloi’s continued need to believe that the pace and intensity of work will one day equate to immense riches and startup dreams of their own. Tell-all stories from Thiel, Zuckerberg, Bezos, and even little guys that got lucky continue to inspire individuals to sacrifice everything in the name of The Hustle. That next phone call. That next meeting. The next deal. Relentless focus on goals. Everything in service of growth. Always on.

The hustle is killing you, though.

It’s hard to disagree with the simple promise of the modern work ethic though, isn’t it? You have to work harder than everyone else in the market to get seen, to deliver your product, to close enough money to keep people employed, to ever be focused on the new and the next. Product cycles. Acquisition. Contract negotiations. Fuzzy goalposts. Goalposts that move. Meetings, meetings, meetings. Never losing face in front of your customers and competitors. Turning chaos into opportunity.

The problem with every hustle lies in the power dynamics of who’s hustling. Invariably, a business - or other similar organization - relies upon hierarchical structures to function and grow. That means people at the top direct and manage people below them to achieve goals. One way to do that efficiently is to motivate a workforce with some core belief or principle that binds everyone to common purpose. Unfortunately, many choose hustling as that belief.

Not that hustling in and of itself is a terrible thing. Misapplied in the workplace, however, particularly from a position of power downward, the unrelenting pursuit of that which never stops will eventually damage the cognitive resilience of those subject to its edict. Hustling in this day and age capitalizes on the worst cognitive impairments brought about in our daily lives: 24-hour tethering to the smartphone. Ceaseless travel between meetings. Last minute planning and preparation. Impossible dedication to long days and crunch culture. Perpetual beta: “We’ll fix it in the next version.” How well is moving fast and breaking things working out for the systematic infection of hate and abuse in certain online platforms?

Worse, hustling became its own industry, the afterbirth of startup celebrities and media poobahs all seeking better ways to do the same things. Shameless promotion gets normalized by the Tim Ferrisses of the internet because he’s providing so much value, man!!! Helping us get more efficient at our own intransigence, our steep sprint down the depressive mountain. Chris Brogan has turned it into a pathetic infinity loop of reinvention, so much so that he publicly blogged about the dissolution of his family as it happened, addicted to being seen. He’s got books to sell too, man.

People fetishize The Hustle to the point of slavish devotion to all the negatives it brings about, becoming apologists for burnout and Asshole Leadership. Accomplishing goals becomes the driver for performance review, and goalposts get moved often when corporate whims or opportunities change. Those left behind become forgotten, or worse, terminated, often as expedient ways of dealing with interpersonal problems that a senior leader just doesn’t want to waste time on.

Some have become so enamored of the hustle culture that we have normed the concept of the side hustle. This used to be a clever euphemism for writing that screenplay you always wanted to in your free time or brewing beer in your garage after work. However, whole economies of industry underwrote their business models with legions of side hustlers seeking to line their pockets with an Uber or a Lyft job, yet receiving none of the benefits typical transportation workers do. Side hustling today leads to longer work days alongside other hustles just to stretch dollars further, all the while hoping to own something of your own one day whilst unknowingly trapped in this mercantilist service cycle.

To be sure, this is not an argument to a return of Olden Days when Jack and Jill reported to their abacus, cranked out documents for 8 hours and a lunch break, and skipped on home to 1.5 kids and a range by 5pm. These goalposts were too rigid, and they crippled vast swaths of American workers with slavish dedication the other way, to fixed processes and promises that could not evolve and support the burgeoning workforces in auto mechanics, coal mining, and other dying industries. People still punch time cards today but only in service to new industries, none of which come with their own long-term safety nets. Ask any code monkey who got let go in favor of fifteen foreigners working the same developer project for a quarter of the cost.

Study after study published shows people working harder, degenerating to unhealthier states, and falling into depressive conditions. We get trapped in cycles, hoping for The Next Hustle to alleviate our pain of diminished wages, unrealized bonuses, and unmet quotas. Franchising represents one such cycle: a perfectly legal pyramid scheme meant to enrich those at the top far more than those at the bottom. Ask any McDonald’s burger flipper: how’s your 401k? Don’t have one? Well, just keep at it and one day you’ll have enough money to reinvest in your own McDonald’s franchise, complete with your own employees to lord over, all the while Mickey D’s Corporate rakes in the highest of profits with the lowest investment.

Middle management. Red and gold uniforms. Weekly profit and loss reports. Cum in the cole slaw.

We commoditized human labor in the 20th century to such a degree that we accept it now as a system to classify our various stratifications of society. Working class, middle class, upper middle class, and don’t forget those pesky undocumented workers who do all the shit jobs you won’t. They’re hustling too, sold on the dream of an honest day’s work for an honest wage and too often exploited with the lowest of wages, dehumanizing working conditions, and easy racism.

The truth is that The Hustle is just another means of control. Control by someone else. The Company. The Big Boss. The Man. Whitey. It’s a mechanism to influence others to keep the machine moving with the promise of a reward at the end, one that doesn’t always work out because it’s built on the fantasy that everything will be fine so long as the goals are achieved. It abuses you, dehumanizes you, demoralizes you. It fucks you. And when it comes, it never asks if you want to swallow.

Hustling every minute of every day of every week makes you a fanatic, an inflexible driver of your own train with no cars, no matter how much you think your efforts are in service of humanity. You may be driving this train, but what’s the point if no one’s there? Worse, what’s the point if your hustle’s side effect contributes to your people actively hating or distrusting you? Hustling with no empathy or externally focused care in leadership is just mania or sociopathy.

Fuck hustling. Fuck the deadlines, the performance reviews. Blow them all. Skip a meeting. Go day drinking. Read a book, an actual piece of fiction, preferrably from an author you never would have picked up in the first place. Lie on a beach or in the grass and stare at the sky forever. Doodle on blank paper, whether you can draw or not. Piss outside. Forget to shower for a few days. Stare unseeing into the woods. Hike through hills. Adopt a dog. Or a cat. Volunteer at Habitat for Humanity and build a house. Smoke a joint. Dine and dash. Listen to an album from start to finish without doing anything else, maybe a concerto or some bizarre prog-rock from the 1970s like Yes or Rush. Lose your phone. Forget the internet. It’s killing you too.

[malam01]

Features of a Good HDMI Cable

Light travels faster than sound is a science, but with HDMI cables you get both at the same time. So the question arises:

What is HDMI?

High Definition Multimedia Interface (HDMI) is a cable that is commonly used to transfer HD signal entailing both high definition audio and video. It is widely used in the commercial audio-visual verticals and is found in most homes as cables connecting various devices like Xbox, BluRay Player, Playstation; DVD Player, audio-visual receiver, and other electronic devices with the television.

It is becoming a common trend where home audio-visual devices are being connected by this simple yet effective cable. HDMI also makes its appearance on laptops and personal computers, thus becoming the norm for commercial and corporate verticals – be it for education, digital signages, and presentations to name a few.

Black-i HDMI cable links a vast range of HDMI devices. It can be used to connect a small mobile, big-screen HDTV, home entertainment, huge projector or gaming device, or computer monitor, for example.

Other unique selling propositions of a good HDMI cable:

High data speed

Composition

Gripping ends

Cable ethernet

No lag

Compatibility with other devices

We have the right size cable that fits your palm and your pocket, ranging from 10-100 metres. Gold plated ends ensure high-speed data transfer. It supports resolution of 4K @ 60Hz. It resists corrosion and supports 7.1 and other multi-channel digital audio output.  The compact and sturdy design makes it handy to carry. There is no need for an additional driver and is used as a plug-and-play cable. The Black-i HDMI cables are completely made in India.

A sturdy cable is manufactured to cope with interference. Most homes have a lot of ‘noise’ be it the jam-packed rack, adjacent to electrical cables or devices. HDMI can be susceptible to such noises but the right amount of shielding around the cable can be a level booster.  

Watch those HD films and play HD games from your smartphone/laptop connected via HDMI cable on your high-definition/LED colour television. Whether it is business or fun we have the right cable solutions for you.

Has there a situation arose where you need to send a 4K HDMI signal over 100 meters?

One method to achieve this by using ‘active’ HDMI cables. A passive cable connects between your components and transmits data directly from the source to the display. On the other hand, an active cable comprises a built-in signal booster that amplifies the data without any lag.

Few pointers for those using HDMI:

Cables must be placed firmly and the correct input is given to the output ports of all the components.

Check if the television’s output is selected for the HDMI port from where the source originated.

Double-check if all components, including the amplifier if using, should be plugged in and turned on.  

Chances are low that your HDMI cable will pose any problems during the shelf-life. Switch to Black-i’s HDMI and USB solutions and don’t take a chance with ordinary cables. Make the most out of Black-i’s HDMI cables that ensure peace of mind with a limited lifetime warranty.

For further information:

Visit: https://blacki.co.in/ Email: [email protected] Call: 080 4124 3581; 9742721890

[litterlift20]

What Are Smart Glasses?

Wearable computer glasses with a lot of information will become the norm in the future. With the advent of wearable computers, smartglasses will not only add information to what the wearer sees, but also change optical properties at runtime. In a way, these glasses will replace your regular computer. The technology has made it easier to connect to a computer and make it work in a variety of applications. If you have been wondering what this means, let's take a closer look at this concept. The most important aspect of smart glasses is their ability to record video and audio. With this technology, you can share your experiences with your friends and family. This way, you can share your experiences with others. There are a variety of features that can be included in your glasses. In the first version, you can use Facebook's social network to share pictures and videos. You can even send your friends messages through your glasses. The best part of this technology is that it can be used for video calls. The most notable feature of these glasses is their built-in microphone and speaker. The device can receive and send calls, so it's easy to keep in touch. The glasses also have button controls for playing music, answering calls, and adjusting volume. This makes them more comfortable to wear than traditional glasses. You can easily access your contacts and messages via the Smart Glasses. The downside is that they can't make your phone talk to you. Products comparison from BestReviewsTips One of the advantages of Smart Glasses is that they can be very useful in a variety of ways. For example, they can be used for gaming and video streaming. With the right pair of lenses, you can share videos and photos with friends and family. With the camera's help, you can view your friends and family from your glasses. They can even be used to send text messages and other content. In the future, the glasses will be paired with your smartphone, allowing you to get notifications on the go. Other benefits of Smart Glasses include their ability to monitor your activity. They can also help you keep track of your health. If you're a runner, you can use these glasses to track your heart rate. Then, you can use them to monitor your heartbeat and monitor your blood sugar levels. The app will even tell you about your heart rate and how long it's been since you last exercised. Intel's Smart Glasses also include an 8MP camera with HD video recording capabilities. You can use the cameras to find a local restaurant, while you can ask Alexa to find recipes. The technology is not just limited to Google Glass. The technology is becoming more widely available and affordable, and the smart glasses market is booming. It will be more accessible than ever before. A pair of glasses with an integrated camera is designed to fit your face, and will be a great companion to your everyday life.

The technology behind smart glasses has been around for several years. It's not yet a mainstream product, but it is a great way to increase productivity and improve productivity in the workplace. There are many applications for smart glasses, from gaming to entertainment to medical science and more. With so many uses, smart glasses are already a part of everyday life. But it isn't just the consumer market that will benefit from this technology. The business world is also waking up to the possibilities. There are many benefits to smart glasses. They can be used to monitor your health, keep track of your daily activities, and even help you avoid dangers. There are also many uses for smart glasses in the workplace. In manufacturing, they can be used to improve productivity, quality control, and compliance. However, the technology can be very helpful in everyday life. This technology can be extremely useful for your employees. A user can check their contacts, send emails, or answer phone calls with the help of the glasses. The technology behind smart glasses has many benefits. For one, they give you access to IoT devices, such as smartphones and wearable computers. They can be used to view a friend's instagram feed or take authentic looking photos. Furthermore, smart glasses can be used to control any feature of a smart phone. These features will help you be more productive and enjoy the technology. They may even replace your traditional phone altogether.

#ray #focals #blade #display #reading

[kidneyplate4]

Great Reasons Why Our Products Quit Participating With Each Other

Soon after paying attention to a good number of movie pictures we are made to think that quite soon all of our devices are likely to be connected and chat amongst their operating systems and react to the voice directions. But not any visionary publisher expected what that would actually mean, around 2019: Setting up half a dozen independent messaging apps on your cellphone and 5 video-calling tools, non-e of which communicate. For certain we can quickly video call, Star Wars-style, however, we will have to determine whether we’re calling on Skype, WhatsApp, Messenger, Snap, or perhaps a brand-new program. The wonder of technology brought us the power to call a car from the internet and cruise with a unknown person to any destination, but we still can’t figure out in the event I’ll ever before be able to get my mother to call me on Google Duet instead of FaceTime, as I’ve moved to Android and FaceTime isn’t provided in my smartphone. Our smartphones on the market have become full of walled gardens, such that deciding on a mobile phone today means becoming locked into an entire environment of devices and services around that, and becoming blocked by anything that is not sanctioned. Corporations like Apple have also did start to find ways to extend their particular reach to other programs in an effort to a person in their environments. We needed to put up with a lot of versions from this struggle for many years now, naturally. Back around 2012, the software Instagram obstructed Twitter out of revealing embeds of its photos on the service, largely to drive considerably more clicks to its own app. Twitter, in exchange, suspended Instagram from implementing its own API to find your best friends in the program. But as the internet begins to creep in to our living spaces in ingenious ways, through devices like HomePod, Google Home, Alexa, and a variety of additional smart devices, the arena has altered. Now it feels as if we certainly have no other choice but to lock ourselves into a principal ecosystem, forcing each of our most special spaces to get defined by simply that decision. Take intelligent speakers, the front line for technology businesses’ fight over your household. Goodies just like Alexa or Google Home are generally your very first intelligent gadgets customers will purchase, and since any kind of smart products you buy and then must be appropriate for your loudspeaker, which one you decide on is tremendously essential. A nice example of the impact of that final decision may be seen in two of the world’s more trendy texts apps: Facebook-owned Messenger And Whatsapp. Quite a few apps are used by vast amounts of people, but they’re plainly missing from popular smart speakers like Amazon Echo and Google Home, that happen to be selling a lot. Then why? To be honest, Facebook would love a piece of the smart speaker action to use its Portal system. If you would like to generate a video phone with WhatsApp or Messenger through a intelligent assistant, you must have a Portal. You’re able to operate your Google-owned Nest thermostat via the Google Home simply by announcing "set the temperature to 76 degrees" aloud. But, good luck making it work together with an Apple HomePod. About the HomePod: You’d better believe that Apple’s brainy speaker will make it annoying to use Spotify, Apple Music’s leading rival. Alternatives , like the Nest Hub Max and the Alexa Show should have no difficulty installing WhatsApp or Messenger, just as Apple perhaps wouldn’t have a troublesome time more easily making use of Spotify. All of these aren’t technological obstacles, they are corporate blockers. You can observe proof of this occurrence even within the simplest of merchandise line. The headphone market has not customarily been exposed to walled back gardens because there is only so much power an organization can master over the 3.5 mm audio jack port, that has been the industry standard for quite a few years. And that helps explain the reason why Apple inc. got rid off the plug from the cell phones starting from the iPhone 7 produced in 2016 exactly three months prior to the wireless AirPods release. Apple asserted that removing the headphone plug allowed for even more internal hardware space, it place a plastic pressure in-take there, however it also coincidentally meant that you could not plug your headphones in without a dongle. Probably that made you very likely to buy wireless BlueTooth headphones instead, and probably you wanted the substitution with more features designed exclusively for your latest iPhone: the AirPods. AirPods could very well do quite a lot of useful stuff, like share tracks with a friend’s pair, or in no time hook up to a brand new gadget with out playing with wireless BlueTooth selections, yet you require an iPhone for every of it to succeed. espiar whatsapp gratis en chile Whilst AirPods may officially work as ordinary wireless Bluetooth earbuds on different hardware, they’re at their very best after they take advantage of the proprietary system Apple built with its own headphone processor chips, allowing for these extra product highlights. Meanwhile, Sony’s most current headphones can speak your text messages and other announcements very effectively with Google Helper, but only when you use an Android device. If you do get one of these devices and end up planning to switch to iOS, you will be restricting a sizeable volume of features. more (Nevertheless, at least the Sony headphones allow you to use Amazon’s Alexa assistant on both of those iOS and Android.) It is not that businesses technically lack the means to make almost everything play good, it’s exactly that their own products can be facilitated by wrapping up users in. In the event that you love the AirPods, you will not transition from iOS to Android OS. Your Nest thermostat already operates so good; why move out of a Google Home into an Apple HomePod, and sacrifice a number of that seamless abilities? If you want WhatsApping together with your dad, Facebook Portal might be the personal preference beyond an Alexa Show. Thankfully, some companies are killing the tendency toward walled gardens. The firm Sonos has struggled to make it easy for their intelligent speakers to switch between speech assistants, offering both Google and Alexa Assistant within the same unit. IKEA is getting its feet wet in the smart home sector with merchandise like smart lights, but it’s being certain that its items are suitable with any unit that might prefer to use these individuals. Tradfri, Ikea’s smart lights product, works together both Android and iOS nevertheless makes use of open standards. Also, there are physical controls also, for those who don’t want to implement a smart home assistant at all. Even now, the norm for the most powerful tech corporations is to look for industry dominance by cutting off their very own challengers. That sets the pressure on buyers to maintain openness inside your home. Consider every single of your purchases very well, and study the ecosystems these items work in. Or else, you could be losing basic functions at home to the determinations tech giants make for you. And none of us wants to throw their blender because Apple’s HomeKit would not work with it.

#whatsapp

[mobappdevelopmentcompany]

The Future Visions of Healthcare in Home Sector: Top Trends for Startups to Employ!

It is interesting to watch how the healthcare sector has evolved over the years. In the 1950s, physicians and doctors would make calls to the patients for delivering the best possible healthcare services to them. And today, in the year 2021, this trend seems to have returned where the doctors and physicians are reaching out to the patients, for providing them the best patient experience.

Moreover, the home care providing industry is growing leaps and bounds in the United States. The top reasons behind the revenue growth of this industry are the aging population in the US, rising acceptance of home care, the prevalence of chronic health conditions, technological advancements, etc. Home care also saves a lot of costs as compared to hospital care treatment. Needless to say, the future of the healthcare sector is going to be much more patient-oriented and going to save much more lives than ever.

Here are some predictions by Deloitte, on how will the future of healthcare look like in the coming years.

Healthcare practices will start shifting from treating illnesses to prevention and patient well-being.

Patient engagement and their empowerment will give them a sense of ownership of their health.

Interoperable data and related platforms will allow vital medical data to flow freely yet securely for insightful decision-making.

These predictions depict that technology is going to advance the healthcare systems in myriad ways. Besides, startups and healthcare app development agencies will accordingly design their healthcare products. New trends will come into the picture and these startups and development services will have to accustom to those trends. So, let’s have a glimpse at some of such future-oriented trends.

The Future Visions of Healthcare Sector: Top Trends for Startups to Observe

Aging Patients and Home Care

According to a survey, 3 out of 4 adults of the age 50 or above would want to stay at their homes and with people of their community. As per another survey, almost 10,000 Baby Boomers are crossing the age mark of 65 years in the US; Baby Boomers are those people born between the years 1946 to 1964 and they have a considerable impact on the US economy. Besides, the number of people aged above 65 years will cross 18% of the total population, by the year 2030.

So, it is estimated that home care will be in high demand in the future. To support this statement, there is another report which predicts that by 2024, the U.S. home care market could cross $225 Billion, which was $100 Billion in the year 2016. So altogether, this is a great time for budding entrepreneurs and startups to leverage this opportunity to design apt on-demand health care app development solutions that can bridge this health care gap to offer superior medical services.

Doctors Connecting with Patients

This is the era of serving the consumers on-demand at their desired location. This holds true for the healthcare sector too. Doctors connecting to the patients and taking house calls is going to be the new norm and it is going to be the future of all kinds of healthcare entities. There already have been some medical applications in the market that offer features like audio/video calling and digital monitoring services. MeetYourDoc is one such telemedicine app. It allows patients and doctors to connect through video sessions for remote treatments.

Also, there are some other applications that are trying to bring at-home care to several patients. Phlex65 is one of the best HIPAA compliant apps meant for both- aged people and care providers. Older people can hire at-home care providers from nearby areas through Phlex65.

Telemedicine and its Convenience

Telemedicine facilitates patient monitoring using a smartphone or tablet or PC and helps the patients get medical help without moving to a hospital or a clinic. Telemedicine is a technology-driven approach that is serving millions of patients, especially in rural areas where there is a scarcity of medical facilities. Not only rural patients but owing to the current pandemic situation, even urban patients have started preferring telemedicine facilities. With just a click of a button, patients can avail these services and avoid long wait times in hospitals, or get rid of the traveling time and cost. So, the telemedicine industry, too, is growing at a rapid pace and every healthcare app development company in USA must consider this as an opportunity to grow their business.

Final Thoughts

Future visions of the healthcare domain clearly notify that ‘personalized treatment’ and ‘remote care’ are going to be the new normal, and to some extent, they have already been implemented by many care providers. With the advent of digital healthcare technologies, a plethora of mHealth apps and healthcare management systems have been designed to deliver the best-in-class patient experience and provide personalized services to them.

Furthermore, these healthcare systems and services drive actionable insights into the health conditions of patients, improve communication between patients and doctors, and provide the patients all the information about their health. So, it is essential for the startups to keep a keen watch on all such trends and accordingly design their healthcare products or offer healthcare app development services.

That’s it in this post. Hope it provided you with some thoughtful trends and ideas.

If you want more details on how this sector is advancing, reach out to us. Our professionals will assist you on this, and also guide you if you are looking forward to creating such medical apps or systems.

To know more about our core technologies, refer to links below:

RoR App Development

Java App Development

Swift App Development

#Healthcare app development services #HIPAA Compliant Apps

[dramataste9]

A Few Straight Forward Procedures to Connect your Devices at your Residence

Science fiction has long established the expectancy that we might inevitably have the ability to make a call from any device, to any individual on this planet, with just the flick of a hand. But not any experienced publisher forecasted what precisely that would truly suggest, circa 2019: Setting up 6 separate messaging programs on your mobile phone and 5-6 video-calling tools, non-e which interact. For certain we can easily video call, Future-style, however, we need to decide whether we are calling on Skype, Messenger, Snap, WhatsApp, or a brand new program. find out here now The magic of technology brought all of us the opportunity to invite a car on the internet and drive with a unfamiliar person to any destination, but I actually still can’t figure out in the event that I’ll ever be able to get my personal mum to call myself on Google Duet rather than FaceTime, as I’ve transferred to Android and FaceTime is not readily available in my smartphone. Our smartphones have become overrun with walled gardens, such that deciding on a phone now means being locked in to an entire environment of gadgets and services around that, and getting blocked via anything that is not sanctioned. Corporations like Apple have also did start to find ways to extend their very own reach to other systems in an effort to a person in their environments. All of us were required to come to terms with some versions from this clash for many years now, naturally. Way back in 2012, Instagram obstructed Twitter out of featuring embeds of the photos at the service, mainly to gain extra clicks to its own software. Twitter, in return, blocked Instagram out of using its own API to look for your contacts in the service. But since the word wide web starts to slide into our homes in innovative ways, through gadgets like HomePod, Google Home, Alexa, and a numerous of different smart devices, the market has shifted. Now seems as if we now have no answer but to lock ourselves into a principal ecosystem, placing our most confidential spaces to become defined by that choice. Take intelligent speakers, inside the top path for technical companies’ challenge over your own home. Products like Alexa or perhaps Google Home will be quite often the original intelligent devices customers will invest in, and since any smart products you buy next must be appropriate for your audio, which one you select is remarkably essential. A wonderful case in point of the repercussions of that decision may be seen in two of the world’s best messaging apps: both from Facebook Whatsapp and Messenger. Both these applications are being used by billions of customers, yet they are plainly missing from popular smart speakers like Amazon Echo and Google Home, which can be selling a lot. Why? To be honest, Facebook must have a piece of the smart home assistant action to implement its own Portal gadget. If you would like to generate a video call up with WhatsApp or Messenger through a intelligent speaker, it is advisable to have a Portal gadget. It is easy to operate your Google-owned Nest temperature control system via your Google home assistant by just expressing "set the temperature to 76 degrees" aloud. But, best of luck making it work together with an Apple HomePod. Speaking of the Apple HomePod: You’d better believe Apple’s intelligent speaker helps to make it very unlikely to use Spotify, Apple Music’s leading contender.

Alternative choices , for example, the Alexa Show and Nest Hub Max should not have any problem using WhatsApp or Messenger, just as Apple almost certainly wouldn’t have a very hard time more effortlessly bringing in Spotify. These are not technical limitations, they are bottom line hurdles. You can see evidence of this phenomenon even among the most elementary of product lines. The headphone industry has not customarily been subjected to walled back gardens because there is only so much power a corporation can master over the 3.5 mm audio jack, which has been the niche standard for several years. And this helps discuss why Apple removed the jack from the cellphones starting from the iPhone 7 unveiled in 2016 exactly 3 months before the wireless AirPods launch. Apple argued that getting rid of the head-phone plug allowed for extra internal parts space, it set a plastic material pressure port there, but it also coincidentally ensured that you could not connect your headsets in without needing a dongle. Maybe that made you more likely to purchase wireless BlueTooth headphones instead, and probably you wanted the alternate option with extra features designed exclusively for your brand-new iPhone: the AirPods. AirPods can certainly perform quite a lot of amazing stuff, like share music with a close friend’s set, or in no time link up to a new gadget without playing with wireless BlueTooth menus, nevertheless you require an iPhone for almost any of this to succeed. Even though AirPods can easily officially work as typical wireless Bluetooth earbuds on numerous components, they are at their best every time they take advantage of the exclusive system Apple built with a unique headphone processor chips, enabling these additional product features. In the mean time, Sony’s most recent headphones can read out your emails and other notifications proactively with Google Assistant, but as long as you use a Google device. If you buy one of these devices and end up looking to switch to iOS, you will be restricting a significant volume of overall performance. (However, at least the Sony headphones let you use Amazon’s Alexa helper on both Android and iOS.) It’s not that vendors technologically lack the ability to make everything play nice, it’s that their unique devices could be made stickier by wrapping up end users in. If you cherish the AirPods, maybe you might not switch from iOS to Android OS. descargar gratis espiar whatsapp uptodown Your Nest thermostat previously works perfectly; why swap from a Google Home to an Apple HomePod, and sacrifice most of that seamless effectiveness? If you value WhatsApping together with your older brother, Facebook Portal is the choice over an Alexa Show. Fortunately, some companies are killing the pattern toward walled gardens. Sonos, for example, has struggled to enable their smart speakers to swap between speech assistants, supplying both Alexa and Google Assistant within the same unit. IKEA is trying to get their toes wet in the smart family home market with products like smart lights, but it’s ensuring that their products are compatible with any device that might want to use them. content Tradfri, Ikea’s smart lights brand, works together with both iOS and Android however makes use of open specifications. Also, there are physical adjustments too, for everyone who do not want to employ a smart gadget in any way. However, the norm for the most successful tech vendors is usually to search for industry dominance by cutting off their rivals. This sets the responsibility on consumers to maintain openness in the house. Reflect on each of your purchases very well, and check out the environments they work in. Or else, you may be losing crucial features at home to the choices tech giants make for you. And no one likes to dump their mixer mainly because Apple’s HomeKit would not support it.

#whatsapp #social media

[admissionsmadness]

College Admissions Cheaters Often Win

The biggest myth that admissions offices present is that the review process is a science. Holistic review isn’t a precise thermometer that measures temperature accurately. In reality, it’s neither an art nor a science but a series of hunches and gut feelings.

Even supposedly objective criteria such as grades and AP scores can be gamed by savvy students, further calling into question whether reviewers can decipher what is authentic or not.

By cheating, I don’t have in mind falsifying resume credentials on an application or lying on an essay.

I see posts from time to time about admissions counselors who claim they can tell fraud or not, but can they really when they read applications in less than ten minutes and hundreds if not thousands of applications each cycle? They’re reading way too quickly to assess the claims you make at anything other than face value. Reviewers usually take the applicant’s word for it.

Some portals, such as the University of California, have shifted to students self-reporting their grades and SAT scores. Because that information is easily verified with an official transcript required for enrollment, very few students cheat on that portion of the application. I imagine for every thousand students who misrepresent themselves on an application, perhaps one is actually caught and “blacklisted” with their name circulated among elite institutions. Reviewers can’t detect fraud with any reliability, although they love to claim omnipotence on the subject to scare would-be deceivers.

By cheating, I have in mind the time-tested tradition of looking over your classmate’s shoulder. Donald McCabe with the Center for Academic Integrity conducted a longitudinal survey of 70,000 high school students from 2002 to 2015. Two-thirds of students admitted to cheating on a test or plagiarizing a paper, with 95 percent of respondents admitting to some form of cheating. 

Because the penalties for academic dishonesty are so high, no student will ever publicly admit to fraud. On the contrary, people accused of cheating will deploy any means to denounce the charge and preserve their reputations, often committing themselves to further lying on top of the initial cheating. There are no incentives to come clean unless it’s to snitch on other cheaters and receive leniency.

Rutger Bregman in Humankind undermines the conventional narrative that humans are innately selfish and prone to evil. He argues that people are generally decent and aren’t intrinsically motivated to lie and cheat. We want to get along and feel included in our family and communities. Poor incentives within society nudge people toward bad behavior.

Our modern society inverts pro-social virtues such as honesty and integrity in favor of winning, even if that means fraud, deceit, or manipulation. 

“Blaming the system” doesn’t excuse or absolve the cheater who deserves some form of punishment. “Everyone else is doing it” also isn’t an acceptable defense. We’re left with a situation where the unfortunate few who are caught pay steep penalties. As long as the admissions arms race persists, cheating will be a natural response, a problem most educators and admissions staff prefer to ignore. Consequently, cheating is a silent yet systemic social problem.

Many of my clients go on extensive rants about pervasive cheating in their classes (although, predictably, none ever admit to cheating themselves). Some even write college essays criticizing their underhanded classmates.

A group of students once pulled me aside at a high school visit when I worked for UT-Austin, begging me to do something about their unscrupulous valedictorian. Honest students resent their classmates who show up to class unprepared and swipe scantrons from a teacher’s desk or circulate answers among a group of cheaters. Traditional definitions of plagiarism are inadequate for the smartphone generation.

There is no part of the college application that a determined family can’t manipulate. One recommendation by Varsity Blues ringleader Rick Singer involved referring students to online schools where students could independently study AP classes. Earning high grades at less-rigorous high schools boosted the applicant’s overall GPA and class rank.  Supplementing coursework isn’t explicitly illegal. Few if any artificially inflated GPAs will get detected by admissions counselors. Many students opt to take summer school classes at their primary campus to earn more grade points and free up space for more GPA-boosting AP classes.

In the past few years, I noticed a substantial uptick in students earning 4s and 5s on more than 15 AP exams, many of who self-studied. I asked a few how they managed to balance what seemed like an impossible course load for even the most ambitious students. Never implicating themselves, they admitted that on obscure corners of the internet, you could illicitly access AP question test banks provided by College Board intended for use explicitly by teachers to help their students prepare. Memorize the test bank and skim official preparation resources, and there is a decent chance you will pass, especially during the COVID period’s online exams reduced to less than an hour. Cheating is an efficient strategy for overworked and sleep-deprived students.

A Redditor laments in a mocking post, since deleted, about a cheating classmate who gained early admission to Harvard. “[Their cheating] coupled with all those posts about people faking passion and being admitted to schools that are like wE cAn TeLl WhEn yOu ArEn’t PassiOnate, should remind you that AOs AREN’T ALL-KNOWING JUDGES OF YOUR WORTH.”

Because most students know at least one cheater who will inevitably gain admission, cheaters’ successes undermine the entire higher education system’s integrity. The college admissions madness incentivizes everyone to cut corners, with few unwilling to face social exclusion by being labeled a snitch.

Another user responded to the disgruntled post that “[the saying] ‘cheaters never prosper’ is absolute bullshit.” They’re right.

Admissions counselors aren’t Saint Peter with an all-seeing God on their side that can pierce the hearts of any soul. They’re more like a Judge Judy that squawks a lot but doesn’t have any unique insights into human character. Cheaters often win, including electing to the presidency a man who cheats on his wives and lies about everything from recorded phone calls with world leaders down to his golf handicap.

Cheating Lessons

Professor James Lang argues in Cheating Lessons that academically dishonest climates are pervasive at all levels of education.  He estimates at least two-thirds of all students will cheat at least once. A few become the habitual deceivers that appear in college essays or frustrated Reddit posts. Extrinsic rewards such as gaining admission to elite universities or earning a prestigious internship normalize dishonest behavior because the means justify the ends. Students are responding to incentives in their environment. Honesty requires more courage than surrendering to the pressures to take shortcuts.

Professor Mollie Galloway expands in a review of Lang’s book that cheating isn’t necessarily more pervasive than in previous generations. Still, dishonest behavior is less stigmatized and perceived as increasingly normal. “The [educational] culture encourages students, particularly those from upper-middle-class and affluent communities, to see cheating not as a compromising of their values but rather as a warranted and morally sound mechanism by which to attain the status they believe they are afforded.”

A few high schools cultivate a culture of cheating.

Administrations feel pressure to maximize their AP exams passed or SAT scores earned to recruit future cohorts of students. Schools receive accolades when their graduates earn prestigious scholarships or university spaces. There are subtle pressures for teachers to turn a blind eye or administrators to cover up academically dishonest behavior. Teachers who are committed to honesty fight a never-ending battle like trying to stop alcohol consumption during Prohibition. Alcoholics will find a way to drink, and students will find a way to cheat.

Institutions punishing cheaters and plagiarizers is so rare that, when it happens, the incident often makes national news.

Cheating at New York City’s most prestigious magnet school, Stuyvesant, didn’t end after they fired their principal, Stanley Teitel, for covering up a 66-student cheating ring in 2013. The New York Post reports five years later, “Cheating is most common among students in their third year, the most academically challenging because the grades count heavily on college applications, the December survey found. A whopping 97 percent of juniors said they had engaged in academic dishonesty, while 56 percent of freshman said they had already cheated after just four months in the school.” Stuyvesant is the second-largest feeder high school in the country for MIT, Princeton, and Harvard.

The Tragic Case of T.M. Landry

The most heartbreaking example of a culture of systematic cheating occurred at Louisiana’s T.M. Landry. Named for the husband-and-wife-founders and principals Tracey and Mike Landry, it is an unaccredited college preparatory school housed in an abandoned factory. When Landry seniors started gaining admission to Cornell, Stanford, Princeton, and Harvard, among many other elite universities, between 2013 and 2018, it seemed like a tremendous success story.

Landry enrolls mostly black students from rural Louisiana, a state with one of the nation’s lowest-performing education systems. Black families placed their trust in the Landrys, who promoted family and unity and an alternative education outside of white society’s norms. The Landrys announced their 100 percent four-year college acceptance rate, made famous by viral YouTube “decision reveal” videos viewed millions of times. Wealthy families and organizations donated hundreds of thousands of dollars, and white and Asian students began enrolling.

Educators and school administrators nationwide wondered how Landry students could overcome such long odds. A New York Times investigation revealed a culture of violence, abuse, and outright fraud. “Visitors and cameras paraded through what had become a Potemkin village.” 

Because the school wasn’t accredited, they do not receive any government funding and consequently fall outside regulations and oversight. Class attendance was optional. It was, as one student described it, a “house built on water.”

Mike Landry humiliated and demanded absolute obedience from his students, resulting in a 2013 conviction for battery. He required students to begin class by saying “I love you” in different languages, including an invented language, Mike-a-nese, to him directly. “Love” in Mike-a-nese is the word “kneel.”

Students and families began speaking out following abuse allegations and substandard classroom instruction. Mr. Landry threatened to withhold transcripts if anyone left the school or blew the whistle. Students who chose to leave had their grades altered to ruin their future college prospects. He threatened students that elite university admissions officers had cameras in the school, so they better behave themselves.

T.M. Landry’s Ivy League success comes down to outright fraud. Mike Landry doctored transcripts to show outstanding grades for loyal students, even for advanced courses that they never took or weren’t offered at the school. The Landrys pressured students to report their family incomes as low as possible on the applications. Teachers recycled recommendation letters to laud students for extracurricular activities that didn’t exist. In some instances, teachers recycled recommendations from previous years for future students without changing the names.

The Landrys counseled students to “go deep” on their essays, which pressured students to exaggerate or fabricate hardships that play into racial stereotypes and poverty tropes. They were the kinds of hardship stories that elite universities eat up. The only genuine instruction that students received revolved around the ACT. It was the only admissions factor that T.M. Landry staff couldn’t easily manipulate. One graduate, Bryson Sassau, commented, “If it wasn’t on the ACT, I didn’t know it.”

T.M. Landry’s graduates had mixed results at their respective elite colleges. Some earned their degrees despite entering college with writing and math skills that were many grade levels below their college classmates. Others, especially those who spent the most time at T.M. Landry, floundered and dropped out.

Because their high school degrees weren’t accredited, some alumni had to earn their GED to enroll at local colleges and begin their studies again. Landry college prep destroyed dozens of families whose elementary-age children didn’t learn phonics. High school juniors tested in reading at a fourth-grade level.

Mike Landry defended himself by appealing to a culture that values credentials over character. “So what, we’re not accredited… Three years in a row, Harvard took us. Stanford has taken us.”

Taking a page out of the corporate public relations playbook, the Landrys employed the law firm Couhig Partners to respond to the Times’s allegations. Couhig based their 23-page report on five interviews that excluded the dozens of testimonies investigated by the Times. Predictably, their internal investigation minimizes the claims and amounts to “move along now, nothing to see here,” while noting that there might be areas for minor improvement.

In other words, the means justify the ends.

The tragedy of T.M. Landry embodies the admissions madness taken to its logical conclusion. The Landrys are a symptom of the admissions madness, not a cause.

Elite universities seek diverse, academically stellar students. High schools everywhere will respond to these incentives, and families want to send their children to schools with a noted track record of success. In the worst-case scenarios, school cultures cater their entire curriculum and deploy any measures to meet those expectations at the expense of genuine learning or even a safe learning environment.

Universities are to blame

T.M. Landry and Varsity Blues are two sides of the same coin. The former exploited an admissions system that values diversity, whereas the latter defrauded universities by leveraging extreme wealth and privilege. As with the Varsity Blues scandal, university administrators responded in horror, wondering how such a thing could occur. Yet, they’re the architects of a system that creates such perverse incentives that distort basic human decency. Look in the mirror!

It’s also ironic that, on the one hand, admissions officers claim to know the context and resources of a given high school, while on the other, the Landrys hoodwinked dozens of elite colleges over a series of application cycles. If universities can’t reliably catch a fraudulent high school, why would we believe they can consistently identify individual cheaters?

In Talking with Strangers, Malcolm Gladwell suggests that we’re generally trusting and tend to default to the truth. In UT admissions, senior staff trained us to presume what a student writes or reports on their resume is true. Admissions processes aren’t set up to identify fraud or look for subtle discrepancies in transcripts relative to a school’s profile.

I don’t believe the posturing of a former Stanford admissions counselor who posted a Reddit thread under the username “empowerly,” insinuating that applicants will get caught if they cheat.  Given infinite time and resources, it’s theoretically possible to catch most cheaters most of the time. However, there simply isn’t enough time, sufficient information, or willpower to detect fraud in practice. Admissions gatekeepers are not the gods that they convey themselves to be publicly. Pretending to be all-powerful causes more harm than good and injects more anxiety into the system.

The immediate result of posts like that of the former Stanford counselor was to create a sense of paranoia among student Redditors. Dozens of comments wondered, “Will my ECs seem exaggerated? What if they contact my counselor?” The most honest response reads, “I presume you know that some students will take advantage of this information and lie better.”

Sentiments like /u/empowerly’s reinforce college admissions counselors’ omniscience that provides the architecture for T.M. Landry to deceive their students that universities watched them. We are reluctant to acknowledge cheating unless there is overwhelming evidence suggesting fraud occurred.

Educators are also averse to leveling claims of fraud against a student unless they’re highly certain. Their reputations and careers are at stake if they wrongly accuse a student. It isn’t surprising that the Landrys’ deceit succeeded for many admissions cycles. To their credit, at least some of their unwitting alumni earned life-transforming elite college degrees that wouldn’t have been possible otherwise.

Cheaters, whether they are aware of their dishonesty or not, often win.

[ruby8594wal]

Automatic Dog Feeder

Keeping your pet all around took care of while you are away managing step by step life can be confounding and testing. Possibly your work anticipates that you should leave at dawn before your pet is anxious to deal with, or maybe you work till dusk, making it attempting to supply your pet with at the genuine time. Luckily, the improvement of pre-adjusted electronic contraption, which is generally called modified pet feeder, has helped an incredible arrangement in dealing with pets automatically.These feeders include two standard parts to be explicit the bowl and holder. In various devices, the holder which houses food is created using glass and plastic while the dealing with bowl is gathered using terminated plastic and solidified steel modified pet feeders have presented an ideal strategy for keeping your canine's dietary example unsurprising, and they're unimaginably fitting for the clamoring pet owners.

​

1.Iseebiz Automatic Pet Feeder with Camera

This high level and remarkable sharp feeder by Iseebiz features manual and customized dealing with value. With these features, you can either decide to do manual dealing with or customized using your PDA quickly. The feeder supports 2.4 GHz Wi-Fi yet not 5 GHz. It holds 6L of dry food, and it moreover incorporates compartment, removable food plate, and easy to clean cover that assists with keeping food secured and new, easy to clean.This grants the pet owner to deal with their venerated pet regardless, when they are not at home appreciation to composed constant transmission helpfulness that uses the natural camera to record voice, record video, record distant, take a portrayal or take photos through App.

​

2.PETKIT Smart Automatic Cat Feeder

PETKIT adroit modified cat feeder uses the bionic norm to make what is suggested as a self-adaption system which is wrapped with silicone impeller, influencing bar, and spring enlistment. This feeder is shrewd as in it has singular dealing with inclinations for distributing four suppers for consistently. It manages a constraint of 400g a blowout. You can pick you set a constraint of 10 fragment plans each day.It reliably keeps food new with the help of twofold new and lock improvement. Food outlet entrance has fragile fixing silicone ring which is 360-degree food grade. It can incorporate a bowl with the limit furthest reaches of 6lb. You can deal with your dealing with any place at whatever point using Android or Apple mobile phone programming.

​

3. WOpet Smart pet Feeder, Automatic Cat and Dog Feeder

Gone are the days when your pets used to spend the whole without food since you are away. Regardless, with the improvement of the smart feeder, you can deal with your pet at whatever point wherever thus. It is similarly possible to deal with pets actually using a cell at whatever point it may suit you. The device joins HD adroit pet camera for recording video and voice while with respect to App which grants you to play, talk and see your pet.It has two plate for allocating food from 1-39 Portions. The obliging thing about this feeder is that you can set extraordinary dietary examples to help in keeping up and controlling pet body weight. It also uses Pet-U iOS/Android application which is practical with Android 4.0 and iOS 7.5. It holds dry food in a manner of speaking.

​

4.Home Intuition Automatic Pet Feeder

Feed your pet with deals with using Home Intuition Automatic Pet Feeder. The device gives a pleasant and facilitated technique for dealing with canines and cats with customized programmable value. It has the limit of distributing six dinners for each consistently. This contraption has bundle control and can help in hindering pet strength when used with fitting activity and quality food.It grants you to play the recorded message to enlighten your pet concerning the dealing with time. The featured six undeniable food compartments grant time and routine fragment control. The other principal features are that the contraption's top cover can turn very well between dinners regulating feeds to you precisely.

​

5.Homdox Automatic Pet Cat Dog Feeder

Homdox Automatic Pet Cat Dog Feeder uses step by step pre-sets times to distribute food effectively. You can even now deal with and manage your pet stunning splendidly indirectly. It gives an appropriate dealing with an incentive at a substitute time for different pet's age. Astute removing care of turns extreme dealing with improving pet and energetic.The development and general look of the patent and even the arrangement with great thought and fitting of each part engages you to experience the tendency of being near your pet genuinely. It settle the dreary adding food reliably with the 1500g food compartment. The base arrangement is made using sensitive nonskid material which holds the pet back from pushing it over. A power connector or a D Battery powers it.

​

6.HoneyGuaridan S25 Automatic Smart Pet Feeder

Web movement has made this sharp pet feeder much brilliant and successful. It joins three UI work set making the customer the board less complex with pet organization and dealing with plans. These rational and essential limits have the capacity of empowering you in booking the confined dealing with plan. It uses Android Smartphone App to control dealing with aggregate and time. The application is maintained with Android OS 4.0+/Apple iOS 9.0+.The removable adversary of eat USB connect used can maintain USB divider chargers and 5V/1A phones chargers. Despite that, it also consolidates minimal power banks which makes contraption worthwhile and strong power supply plan for constant dealing with and keeping up App on Smartphone relationship through WI-FI. The BPA-Free materials advancement is FDA affirmation embraced.

[kanwaldesigns]

Cyberspace-

What does Cyberspace mean?

Cyberspace refers to the virtual computer world, and more specifically, an electronic medium that is used to facilitate online communication. Cyberspace typically involves a large computer network made up of many worldwide computer subnetworks that employ TCP/IP protocol to aid in communication and data exchange activities.

Cyberspace's core feature is an interactive and virtual environment for a broad range of participants.

In the common IT lexicon, any system that has a significant user base or even a well-designed interface can be thought to be “cyberspace.”

Cyberspace allows users to share information, interact, swap ideas, play games, engage in discussions or social forums, conduct business and create intuitive media, among many other activities.

The term cyberspace was introduced by William Gibson in his 1984 book, Neuromancer. Gibson criticized the term in later years, calling it “evocative and essentially meaningless.” Nevertheless, the term is still widely used to describe any facility or feature that is linked to the Internet. People use the term to describe all sorts of virtual interfaces that create digital realities.

In many key ways, cyberspace is what human societies make of it.

One way to talk about cyberspace is related to the use of the global Internet for diverse purposes, from commerce to entertainment.Wherever the Internet is used, you could say, that creates a cyberspace. The prolific use of both desktop computers and smartphones to access the Internet means that, in a practical (yet somewhat theoretical) sense, the cyberspace is growing.

Another prime example of cyberspace is the online gaming platforms advertised as massive online player ecosystems. These large communities, playing all together, create their own cyberspace worlds that exist only in the digital realm, and not in the physical world, sometimes nicknamed the “meatspace.”

To really consider what cyberspace means and what it is, think about what happens when thousands of people, who may have gathered together in physical rooms in the past to play a game, do it instead by each looking into a device from remote locations. As gaming operators dress up the interface to make it attractive and appealing, they are, in a sense, bringing interior design to the cyberspace.

In fact, gaming as an example, as well as streaming video, shows what our societies have largely chosen to do with the cyberspace as a whole. According to many IT specialists and experts,cyberspace has gained popularity as a medium for social interaction, rather than its technical execution and implementation. This sheds light on how societies have chosen to create cyberspace.

Theoretically, the same human societies could create other kinds of cyberspace—technical realms in which digital objects are created, dimensioned and evaluated in technical ways. For example, cyberspaces where language translation happens automatically in the blink of an eye or cyberspaces involving full-scale visual inputs that can be rendered on a 10-foot wall.

In the end, it seems that the cyberspaces that we have created are pretty conformist and one-dimensional, relative to what could exist. In that sense, cyberspace is always evolving, and promises to be more diverse in the years to come.

Cyber culture and cyber-topics-

Cyberculture is the culture that has taken from the use of computer networks for communication, entertainment and business. It is also the study of various social phenomena associated with the Internet and other new forms of network communication, such as online communities, online multi-player gaming, social gaming, social media and texting.

The earliest usage of the term "cyberculture" was listed in the Oxford English Dictionary in 1963, "In the era of cyberculture, all the plows pull themselves and the fried chickens fly right onto our plates." However, cyberculture is the culture within and among users of computer networks. It may be purely an online culture or span both virtual and physical worlds. This is to say, that cyberculture is a culture endemic to online communities; it is not just the culture that results from computer use, but culture that is directly mediated by the computer.

Qualities of cyberculture-

Post image for Impacts of cyberculture on reading and writing The ethnography of cyberspace is an important element of cyberculture that does not reflect a single unified culture. "It is not a monolithic or placeless 'cyberspace'; but rather, it is numerous new technologies and capabilities, used by diverse people, in diverse real-world locations." It is malleable, perishable, and can be shaped by the vagaries of external forces on its users. For example, the laws of physical world governments, social norms, the architecture of cyberspace, and market forces shape the way cybercultures form and evolve. As with physical world cultures, cybercultures lend themselves to identification and study.

That said, there are several qualities that cybercultures share that make them warrant the prefix “cyber-“. Some of those qualities are that cyberculture:

- Is culture “mediated by computer screens.”

- Relies heavily on the notion of information and knowledge exchange.

- Depends on the ability to manipulate tools to a degree not present in other forms of culture (even artisan culture, e.g., a glass-blowing culture).

- Allows vastly expanded weak ties and has been criticized for overly emphasizing the same

- Multiplies the number of eyeballs on a given problem, beyond that which would be possible using traditional means, given physical, geographic, and temporal constraints.

- Is a “cognitive and social culture, not a geographic one.”

- Is “the product of like-minded people finding a common ‘place’ to interact."

- Is inherently more "fragile" than traditional forms of community and culture.

Types of Cyberculture -

Types of Cyberculture include various human interactions mediated by computer networks. They can be activities, pursuits, games, places and metaphors, and include a diverse base of applications. Through these types of Cyberculture, Internet language is used widely. For example: blogs,social networks, games etc.

Cyberspace and Dystopia-

An imagined place or state in which everything is unpleasant or bad,typically a totalitarian or environmentally degraded one.

Augmented reality -

A technology that superimposes a computer-generated image on a users view of the real world, thus providing a composite view.

The word augmented suggests that this kind of technology can improve our technology of our experience with the world as augment means to add to something.

Immersive (cyber) spaces-

Virtual reality-

The computer-generated simulation of three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment,such as a helmet with a screen inside or gloves filleted with sensors.

Example Avatar- James Cameron

The use of the word Avatar makes us know that it has some sort of relationship with reality and technology.

An avatar is an icon or a figure that represents a certain person in a video game or any other internet form.

This film deals with the possibilities of pushing human relationships with technology to its limits.

[theglobalbusinessmagazine-blog]

TOP 20 YOUNGEST INDIAN CEO’S

Posted: March 2020

Source: Various public domain media

1) Ritesh Agarwal — Age 26

Ritesh started his entrepreneurial journey when he was 17 years old. He dropped out of college and launched his first start‐up Oravel Stays Pvt. Ltd. in the year 2012. Oravel was designed as a platform to enable listing and booking of budget accommodation. Being an avid traveler, he soon realized that the budget hospitality sector lacked predictability. Therefore, he pivoted Oravel to OYO Rooms in 2013 with the key proposition of offering affordable and standardized accommodation. Ritesh Agarwal has benefited the society in more than one ways. He has also managed to achieve what most of the people only think of. Below listed are some of the accomplishments of this teenager. He has been named among the top 50 entrepreneurs by the TATA first dot awards in 2013. Finalist of the global student Entrepreneurship Awards India. He has been named one of the 8 hottest teenage startup founders in the world by a BusinessInsider in the year 2013. He is the World’s youngest CEO at 17

2) Shravan and Sanjay Kumaran — Age 17 & 19

Shravan and Sanjay, siblings aged 17 and 15 respectively are the youngest upcoming entrepreneurs of India. Together, they are the brain behind GoDimensions. The aim of the company is to develop a simple technological solution for the digital world. They are the youngest Mobile Application Developers in India. When asked about how they managed to achieve this feat, the brothers responded by saying “reading books and solving the problems given to them”. These two develop applications for both, Android as well as IOS platforms. \”We’ve always believed that we must do something for society,\” says Sanjay, on the thinking behind their latest app GoDonate, which facilitates the donation of food to local charities that would otherwise go to waste. \”In Central Asia itself, about 500 millions tons of food is being wasted each year,\” says Shravan. The dynamic duo has already developed 11 apps which have about 60,000 downloads across 60 countries! In 2017, they were listed in Forbes 30 Under 30.

3) Arjun Rai — Age 20 years

Arjun is the CEO of OdysseyAds and was always said to be highly inspired by TV shows like ‘The Oprah Show’ and ‘The Big Idea with Donny Deutsch’ and thought for ideas which changed the way of advertising and marketing in the tech space and today with the help of social platforms like LinkedIn, he met with other entrepreneurs who helped him to broaden his horizon and become one of the youngest and successful entrepreneurs in his field and he started working towards his company in 2009 and today he is the CEO of OdysseyAds.

4) Farrhad Acidwala — Age 23 years

Starting at the just age of 16 by borrowing 500 bucks from his father for buying a domain name he started building a web community particularly devoted to aviation and aero-modelling. After the website took off to success, he sold the community for a pretty high return. Today, Farrhad is the CEO of a web development, marketing, advertising and branding company called Rockstah Media. Despite being a very young company of 3 years, it has its own team of developers, marketers and designers across the globe and have marked its success in corporate. He had been featured in several best under 30 business leader rankings.

5) Rohan M Ganapathy (Age 27 years) & Yashas Karanam (Age 25 years)

Rohan and Yashas, are the young men behind the brand Bellatrix Aerospace, a company that have received their first high profile order from ISRO couple of years ago. Their order was for a satellite propulsion system and the company is now working on ambitious CHETAK, a 2 stage launch vehicle, which is planned to be aired by 2023. It is really a difference made by these entrepreneurs to get into such complex and challenging business industry at such young age and made a mark of their own

6) Deepanjali Dalmia — Age 28 years

Deepanjali is a young woman who represent ‘beauty with wisdom’, who took the leap of faith by quitting her top dollar job with E&Y in New York and decided to work for women’s health segment in India. She heads Heyday Care that produces organic sanitary pads made out of bamboo fiber and corn. She visions the product as effective, cheap and safe, making them perfect for women who either don’t have access to sanitary pads or don’t realize the harmful impact of ingredients in the regular off the shelf products and is a major social change maker in India

7) Kavita Shukla — Age 31 years

Kavita is the founder of FreshPaper which keeps the produces fresh for longer hours than today’s conventional methods. She has patented her innovation. FreshPaper was in a handful of co-ops and farmers’ markets by 2012, when Whole Foods placed a big order for two regions. Today the product is sold in groceries nationwide, and in over 35 countries fulfilling Kavita’s global aspirations.

8) Jeffin Ani Johns — Age 29 years

Jeffin is a young entrepreneur who chose to take the path of entrepreneurship instead of lucrative corporate job after his MBA. His entrepreneurship journey started in 2012 with an online reselling platform business and have ventured into several startups later. Currently, Jeffin Ani Johns is a serial entrepreneur major known for being the CEO & co founder of leading consulting firm BrandKeeda, a brand which have helped several micro startups to create their own brands through various innovative methods. He had been featured in several best under 30 business leader rankings. Despite being a very young company and young entrepreneur he have gained over 150 clients in over 3 countries and have been nominated to represent the country in several international startup summits.

9) Arushi Jain — Age 26 years

Arushi Jain is the founder of StayHappi Pharmacy. The idea behind starting StayHappi Pharmacy was to ensure that everyone in the country gets quality medicine at an affordable price. The brand aims to serve humanity and build its offline channels where it could reach consumers/patients and provide them with the authority to make a smart choice and choose the right medicine at a reasonable cost. It is a noble initiative, effectively marrying business acumen with human compassion. It is directed at one of the most pressing concerns of the society today, ie., availability of affordable and quality medication to all those are in need; a true societal cause to it very core. Arushi is planning to open around 2,000 more stores in different locations by 2020. As our aim is to offer medicines to the people across India at affordable prices without compromising on the quality of the products, we will continue to strengther. Being young also Arushi have made it into headlines of corporate world with her achievements in recent years

10) Amir Rao — Age 31 Years

Amir is a studio director at Supergiant Games. He also a co-creator of role-playing action video game Bastion which has won many awards and so far, as sold around 2.2 million copies. Amir tries to create continuous innovation in his business to stay ahead in his game

11) Pranav Yadav — Age 30 years

Pranav is the CEO of Neuro-Insight. It is a neuro-marketing firm that has designed and developed brain mapping technology to understand and improve the quality of commercials on TV. Pranav Yadav is an inspirational entrepreneur decided to make a difference in his industry

12) Bala Sarda — Age 28 years

Bala Sarda is the founder of Vahdam Teas, a brand which is even appretiated by global personality Oprah. Founded In 2015 By Bala Sarda, a fourth-generation tea entrepreneur, Vahdam Teas’ mission is to build a global tea and superfoods brand. With direct sourcing from estates across India and local distribution in key markets like the US, Vahdam is India’s largest premium homegrown tea brand for the world. At the age of 23, Bala started Vahdam Teas and in 4 years, it has taken India Tea to the global stage under a grown label and also build the world’s truly vertically integrated global brand, with its subsidiaries and presence in the US and Europe. He had been featured in several best under 30 business leader rankings.

13) Kshitij Marwah — Age 31 years

Kshitij Marwah is a design master who is yet to hit 35 but has made a big impact with his cutting edge ventures. First with MIT Media Lab India Initiative and then Tesseract Inc, he made waves in the industry. The latter saw him get on the fast moving Make In India wagon and has led to innovative products that have become the talk of the town. Voxel, first holographic headset for Smartphones and Quark 360, the smallest 360 degree virtual reality camera have brought him and his company much acclaim and even made to forbes list

14) Shirin Mann Sangha — Age 31 years

Shirin Mann Sangha hold a Master’s Degree in International Journalism from Cardiff University, Wales, United Kingdom. Upon returning to India, she started working as a crime journalist with a Delhi NCR based investigative paper. However, her passion for design eventually led her to launch NeedleDust.

NeedleDust was an outcome of her own wedding, Shirin didn’t want to pair her wedding lehenga with stilettos which was the norm. Hailing from Chandigarh, she identified a deep connection with traditional Punjabi jutti’s. Scouring the markets for the perfect pair, she came across jutti’s that were either too plain, boring or simply just uncomfortable. She then decided to design and get a pair made for herself. The outcome of which was an exquisite pair of gold, fuschia and red jutti’s. During this process, she spoke to the craftsmen and artisans to understand this delicate handicraft that is on the verge of extinction. NeedleDust came to fruition to revive this dying craft and bring jutti’s back to the global fashion scene. She is one of the prominent startup entrepreneur in her space

15) Trishneet Arora — Age 25

At the age of 25, Trishneet Arora is an author, a self-described friendly hacker and the founder and CEO of cyber security startup TAC Security Solutions. The India-based company performs Vulnerability Assessment and Penetration Testing for corporates identifying weaknesses in their cyber security. He has received funding from angel investor Vijay Kedia and support from former VP of IBM, William May. In 2017, Arora was listed among the 50 Most Influential Young Indians by GQ Magazine, while August 25, 2017 was proclaimed Trishneet Arora Day, by the Mayor of Santa Fe, New Mexico.

16) Akash Shukla — Age 30

Akash Shukla is the co founder of Uprise India Foundation, a one of a kind and highly appreciated venture. “Uprise India Foundation provided the platform for women who are trying to achieve their entrepreneurial dreams. Women who will enrol with the program would be getting 360 business training, support & guidance for making their dream career successful. Any women can enrol irrespective of any business/profile, any women who own start-up, SME’S or two individual professionals,” shared Dudeja.

Under the initiative, Uprise India will organize monthly workshops in distinct towns to train women entrepreneurs. Their goal is to cover maximum metro cities and other important commercial enterprise towns of India. Notably, more than 100 women entrepreneurs were addressed at the conference.

Uprise India Foundation is an initiative taken by Akash Shukla along with his co-founder, to help women make their diverse identity in the world. Talking at the event, Shukla said, “In today’s time, we are missing the mindset of seeking out new knowledge and challenges and most importantly, we are missing long term development plans.” He had been featured in several best under 30 business leader rankings.

17) Abhishek Singh — Age 24

Abhishek Singh is the founder of Rankethon. The venture was created from his vision as from childhood he used to spend hours in a home-made lab and try various things. This urge to work in a state-of-art-lab which was his passion paved ways to make the venture. Rankethon is in a way a realization of the dream. Since 2014, he had been conducting number of program linked to this sector across the country in different level.

Rankethon provide high tech industry oriented lab at the student’s convenience point’s right from school to colleges. A-cadre college pass out student learns basics from them, after they are asked to solve problems by using their core engineering skills. Later, they are deployed in top companies. With all this, we also provide webinars from professors & professionals at top companies.

Future plan of Abhishek when asked was that he is launching an online program called HomeRancho where students can get the complete training in a pre-designed portable lab at their doorstep in a completely practical manner. Currently, stalwarts in online education are doing at theoretical level but we want to give complete practical exposure to students in this segment, here we are in process to raise the funds to implement this at a next level.

18) Vaibhav Khandelwal — Age 28

Vaibhav’s is the Co-Founder & CTO, Shadowfax. He holds a graduate degree from IIT Delhi and his tech venture, Shadowfax, which he co-founded in 2015, at barely 23 years of age is one of leading ventures in their space.

Being is a problem solving entrepreneur by nature, he found logistics to be a challenging sector and decided to solve problems in to create his opportunity.

Shadowfax is a logistics platform which is a unique combination of technology and people to provide the last mile logistics service. Vaibhav is the tech genius and he uses technology as a medium of interaction with people. Vaibhav firmly believes that technology can solve many big problems. He had been awarded several national recognitions for his venture

19) Deepak Ravindran — 25

Deepak Ravindran is the Co-founder and CEO of Innoz Technologies. He is considered one of the youngest entrepreneurs of India who successfully co-founded and is currently running three companies who provide services of mobile messaging; Innoz, which is having a mission to connect the unconnected people by providing offline services through Innoz which is the world’s largest offline search engine along with SMS.

Another one is Quest, which is a mobile messaging platform which is used in 500+ startups to send offline SMS, and most recently is Lookup, an app which provides the conversation between customers and retailers so they can chat too, funded by Khosla and Biz Stone.

Recognized as one of the outstanding innovators under 35 by MIT Technology, And one of Asia’s 21 emerging leaders under 40 according to Asia Society.

20) Sarvesh Shashi — Age 25

All of 25 years of age, Sarvesh Shashi is the youngest CEO in the yoga and wellness fraternity. Sarvesh believes in the philosophy of consciousness through yoga and the emotion of happiness that stems out of yoga practices. He wants to spread this yoga happiness to thousands. At a young age of 21 he gave up a bright career in his father’s sprawling businesses and set out to touch the lives of many with yoga. Hence he is fondly called The CEO among Monks by many.

Disclaimer :: All content are not owned by us and have been collected from various public sources and we shall not be responsible for any claims regarding same. The ranking is not given on gross revenue basis. For removal of content write to [email protected]

#indianstartups #youngestentrepreneurs #startup #ceo #futureleaders

[clarencenicholsonata]

4 Psychology-Driven Ways to Structure Your Landing Page

Do you know what’s most valuable on your website?

Your landing pages

It’s where you’ll convert passive visitors into active subscribers, buyers, or fans. It’s where your business grows.

A good landing page is the make-or-break moment for your site. Which is why to write a truly great landing page, you must understand the laws of persuasion.

The rules that determine how we think and act are valuable for every type of marketing, of course. But it’s especially critical when every click counts.

Research has shown that more landing pages lead to more conversions.

But it only counts if you’re doing it correctly. If you’re building a landing page that needs to appeal to the most people, you’ll want to include these ideas.

They’ll help you structure your page in a way that grabs attention and pushes people to act.

Let’s get started!

1. Organize Landing Page Elements Correctly

At its core, a landing page is a series of blocks. How you organize these blocks can make or break the success of what you’ve built.

Put the call to action too late? You won’t get the conversions you’re hoping for.

Include testimonials too early? People won’t understand the offer and will leave.

That's why ordering elements is the first psychology-driven way to structure your landing page.

Primacy Effect—We Remember What Comes First

Quick—name a woman who flew across the Atlantic Ocean.

Did Amelia Earheart come to mind?

She’s not the only woman to have performed the feat. But she sticks with us because she was the first to do it.

This is the Primacy Effect. It's the well-known psychological concept that we remember what comes first.

Bonjoro’s home page is a great example. They show their product’s personal touch with a video at the top.

When you’re setting up the pieces of your landing page, start with what’s most important:

A key headline.

An eye-catching graphic.

A powerful, engaging video.

Whatever it is, choose carefully. It’ll be one of the most memorable parts of your landing page.

Recency Effect—We Remember What Comes Last

It might sound like the opposite of the Primacy Effect. But in truth, it’s a concept that explains the shortcuts the human mind takes.

Maybe this has happened to you—a friend asks for a movie recommendation. But what comes to mind? The last movie you watched … not the best movie you’ve ever seen.

Why would we do that?

It’s the Recency Effect at work. Along with what comes first, what comes last takes special importance.

To use it on your landing page, make sure you end on a strong note.

(Pro tip: This is almost always a call to action.)

The Recency Effect doesn't just apply to the last part of the landing page, but to the last part your visitor reads.

If a lot of visitors leave a certain place, try to fix it. But if you can’t, at least make it worth remembering.

Von Restorff Effect—We Remember What Stands Out

Read this list:

Blue. Orange. Green. Red. Elephant. Yellow.

Now, name one word from that list.

Did "elephant" come to mind? Researchers have performed similar experiments again and again.

The findings are clear—most of us remember what stands out.

Just like those Sesame Street segments, the Von Restorff Effect says: “one of these things is not like the others.”

In the context of a landing page, there are thousands of ways to apply the Von Restorff Effect.

But one of the simplest is to add variety to long sections. So if you have a list of features, add a captivating image to draw attention to the most important.

(Research indicates this effect diminishes as we age, so this is less important on landing pages for older visitors.)

The Von Restorff Effect is all about breaking up the monotony.

Here’s another example of this concept in action—once you get to the conclusion of this article, you’ll probably remember this concept best.

It’s the only one on the list with a fun German name.

2. Limit Choices (But Not Too Much)

Humans are funny creatures.

We crave options. Yet at the same time, we’re startlingly bad at making good choices with the freedom we’ve been given.

The Internet has brought millennia of knowledge to our fingertips … yet there’s so much of it, we’d rather just watch Netflix.

Using landing pages, how can we leverage human tendencies with choices?

Freedom of Choice—We Prefer Multiple Options

The first concept is the one we all know: more options are better than fewer options.

Which bakery is better—one with two types of pastries or one with twenty?

Options give us a sense of comfort. When we choose, we're in control.

So when you’re designing your landing page, keep that comfort in mind.

We’ll get into more nuts-and-bolts depth about pricing strategies in just a minute. But for now, remember that providing some options is better than none at all.

For example, there are only two options to subscribe to The New Yorker: print and digital.

Yet The New Yorker subscription page expands this to include a three-month option.

Many times, we only have one offer. But don’t miss the chance for more choices.

Let the prospect use a payment plan, or pay all at once.

Offer a basic plan or an upgrade.

The choices are endless. Speaking of which, they shouldn’t be.

The Paradox of Choice—Too Many Options Paralyzes Us

Months ago, I started a simple search for a better charging cable for my phone. Amazon proudly informed me there were more than 40,000 items.

They all looked more or less the same, with almost indistinguishable differences.

It was confusing. I didn't know where to go, and the options froze my decision-making ability.

I still haven't bought a new charger. After all, my current cable connects to my phone ... most of the time.

What's going on?

You see, we love options, but too many choices are bad for us.

This is especially critical for e-commerce landing pages. Chewy does a great job of showing lots of categories without being overwhelming.

But be careful—it’s easy to fall into the trap of showing every option.

Instead, as you structure your landing page, stick with a smaller number. Research shows humans best remember seven things, give or take two.

To err on the side of caution, stick with five. Peloton does a great job simplifying its dozens of products into a short list of five.

But what if you must display more than seven? That’s the place Amazon finds itself in.

When you have 40,000 products, it’d be a disservice to only show five. So Amazon has taken advantage of the next concept.

Social Proof—Highlight Choices Based on Popularity

The classic example of social proof is something like, “9 out of 10 dentists recommend Sensodyne.”

But there are thousands of more subtle ways social proof surrounds us. As Amazon’s catalog has grown, they’ve added social proof to help sort through the noise.

For example, Amazon now flags best selling products.

Products with more (and more positive) customer reviews are likely to drive more click-throughs. Which of these two knives are you more likely to buy?

And Amazon even helps us choose with their “Amazon’s Choice” label.

They’ve also partnered with review sites for third-party recommendations.

(This is a variation of social proof known as Appeal to Authority. After all, a third party sounds more objective than Internet strangers.)

The most common usage of social proof like this is on pricing landing pages. You’ve seen it before—the website highlights one pricing plan as being more popular.

Use the same ideas on your own page.

And speaking of pricing, let’s look there next.

3. Structure Your Pricing Correctly

Pricing seems so simple.

Yet it’s one of the most complex areas of marketing.

You see, there isn’t an exact formula for pricing. Sure, there are all kinds of recommendations online.

Add a percentage to your cost.

Look at what your competitors are doing.

And so forth.

But the real secret to pricing—the gold your competitors are missing out on—lies in psychology.

Here are the three principles you need to know.

Anchoring Effect—State Higher Prices First

Have you noticed how we all spend more on cell phones now?

Before the Smartphone Age, most of us spent a few hundred dollars on a new cell phone.

But today, it’s common for us to spend $1,000 or more on a device.

Why?

Because of the Anchoring Effect. When we see $1,000 cell phones, we begin to think that’s the norm.

Even if we’re thrifty, spending $500 now seems like a deal—even if it’s double what we would have paid just a few years ago.

When you’re designing your landing page, you want to take anchoring into effect.

The simplest way is to show high prices first. So if you have more than one plan, list the most expensive first, then in descending order of price.

Casper does a great job of this by positioning their premium Wave mattress first.

(It’s also a beautiful example of providing choices, with guidance.)

Only have one plan?

Then use a technique copywriters have employed for decades—list comparisons.

You’ve seen it before:

“In-person training for this would cost $10,000. Hiring a coach would be $500 an hour. But with my course, you can get the same information for just $99 …”

They use it because it works.

And you can use it, too.

Loss Aversion Principle—Focus on What We’re Losing

It’s your birthday, and a friend gives you a $100 bill.

Later that day, you withdraw another $100 from an ATM. But when you get home, you realize you left the money in the machine.

Do those two events even each other out?

Research says no. The ATM loss will be more painful than the birthday gift was enjoyable. About twice as painful psychologically, in fact.

We all love to win.

But more than winning, we want to avoid losing. This is known as the Loss Aversion Principle.

As you create your landing page, keep this principle in mind.

We’re all tempted to list the great features and benefits we have to offer. But psychology shows that losing is more powerful.

To do this, start off by explaining what problems the prospect is facing right now.

Show that they’re already losing something, whether that’s money, time, status, or health.

Show that your offer can change that, and they can stop losing out.

Then—and only then—should you show the benefits.

Contrast Effect—Small Differences Can Stand Out

Remember the Von Restorff Effect?

It stated that in a list of similar items, we notice things that stand out.

(Like elephants among color samples.)

The Contrast Effect is its visual counterpart.

There’s a reason most call-to-action buttons aren’t the same color as the page background. There’s a reason “for sale” signs on car lots are bright pink and yellow.

Colors that stand apart catch our eye.

The Ahrefs home page is a great example of the Contrast Effect. The bright orange call to action is immediately obvious.

Every landing page needs to draw attention to one or more items.

The best way to do this? With contrast.

Give a section a brightly-colored background.

Add a border that pops.

And start grabbing attention.

4. Improve Actions with Cognitive Fluency

Humans are, in our hearts, very lazy creatures.

It’s not our fault!

Our bodies have been finely-tuned over millions of years to conserve energy.

We’re built to make split-second judgments to assess situations.

It’s great on the prehistoric prairie. But in the 21st century, it means we have a few biases.

And you need to take them into account when selling.

Cognitive Fluency—Easier Content is More Trustworthy

Imagine you’re studying for a test in college, and two friends offer to share their study notes.

One friend hands you a bulging pile of dog-eared scribbles.

The other friend gives you a typed report broken down by subject. Each section has summaries and bullet points with key facts to remember.

Which would you use to study?

The answer seems obvious, but the better-organized student might be flunking the class. We judge credibility based on what's easiest to read.

As you design your landing page, make the content seamless. One section leads to another, all the way to the call to action.

This is the idea of Cognitive Fluency. Essentially, we choose what’s easiest for the brain to process.

Take it to heart in your landing pages, and keep the structure simple and easy to follow.

Deictic Gaze—We Obey Indicators to Where to Look

This is one of the silliest shortcuts in the human brain, but it works.

Before I explain how, look at the following image:

Did you look to the right?

Congratulations, you’ve seen the Deictic Gaze in action. It’s one of the most obvious examples of Cognitive Fluency.

Our brain will follow arrows, other people’s line of sight, and other cues when deciding where to look.

The brain’s laziness is a great way to improve your landing page. You’ve seen it a thousand times, and it's worth adding yourself.

Place small arrows, pointers, and even photographs of people facing the right direction.

Halo Effect—We Assign Good Design with Positive Traits

Take a quick glance at the website below. Is this someone you’d want to do business with?

If you’re like most people, you’d think twice about this company. Its 1990s-era website doesn’t look like a credible business venture.

But you’d be mistaken. It's the home page of billionaire Warren Buffett's company Berkshire Hathaway.

You see, first impressions influence our perception. We assume a site with bad design is a bad site. Likewise, we assign positive traits to sites that appeal to us.

This “halo” of positive traits leads to the name of the concept, the Halo Effect.

Every landing page you create should look as great as possible.

Nothing sells like a halo.

Oh, and if you’re wondering how Warren Buffett still succeeds with a site like that?

Simple: When you’re a world-famous billionaire, your personal halo extends to your website, not the other way around.

Need help with your next contest ?

Book a free call to learn how our team of marketing experts can help you create a high converting landing page today.

Conclusion

What’s the difference between a good landing page and a great one? It often comes down to the level of persuasion you decide to use.

A serious landing page creator will consider every user’s action and build their page around it like Wishpond’s Canvas.

And the best way to do that? Psychological triggers. By using proven persuasion techniques, you can influence the viewer to act.

Oftentimes, the difference between a casual visitor and a ready buyer comes down to specific techniques that influence him or her to act.

You’ve learned four psychology-based ways to structure your landing page. Plus, you've seen twelve of the most common principles you can put in place.

Which will you use first?

About the Author Emil Kristensen is the CMO and co-founder of Sleeknote: a company that helps e-commerce brands turn their website browsers into buyers—without hurting the user experience.

from RSSMix.com Mix ID 8230801 https://ift.tt/2VPs25k via IFTTT

#IFTTT #RSSMix.com Mix ID 8230801