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#and that song ended up being pandoras box by aerosmith
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#so#i never paid attention to the lyrics of uh pandoras box by aerosmith before#but it just came up in my playlist while i was taking a tiny break from the ranch im building in the sims to rest my hands#and by tiny break i mean one song#and that song ended up being pandoras box by aerosmith#and uh#theres a lot of Gender™ things happening#also maybe furry things#and also#the song is kinda a/b/o themed?#this song came out on 1974 and i just need you to read some of these lyrics so you can share my... whatever emotion im feeling#''when im in heat and someone gets a notion i jump to my feet i hoof it to the ocean''#''we hit a beach where no one gives a hoot''#''the ladies there they look so proud. thats cause they know that theyre so well endowed''#''i am not much on fannies conversation or care too much about her operation''#''but everytime pandora come my way i get high cant explain the sensation''#''to get it on i got to watch what i say or ill catch hell from the women liberation'' (?????????)#''now i aint what youd call a city slicker or claim to fame to be a slity licker'' (that one just made me laugh honestly)#''sweet pandora. godlike aura. smelling like a flora. open up your door for me''#do you see what i mean???????????#like steven tyler has described himself half male half female and said that his feelings are akin to puelle eternis (eternal girl)#so the gender stuff makes sense#(also steven tyler is most likely not a good person btw just so we're clear)#but anyway there's just a lot there#and im very just intrigued by it all#delete later#probably#i just needed to get that out before i exploded lmao but like i dont want notifications if people further discuss it
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Jumping at Shadows
7.25.2020
Peter Green died today and I spent a considerable amount of the morning listening to “Peter Green’s Fleetwood Mac - Live at the BBC”. I never met the man but his music greatly affected me 25 years ago. 
The first time I heard of Peter Green was in the book to Aerosmith’s “Pandora’s Box”. I was a massive Aerosmith fan in high school and I think my parents may have given it to me for my birthday. A few years later I was working at a record store and I don’t think the BBC set made it to the sales floor. I bought it as soon as I saw it. 
Halfway through my freshman year I sold most of my high school CD collection. I was still beholden to Aerosmith, Black Sabbath, Metallica, Pink Floyd and some others. But nearly every hair metal record was sold to fund albums by God Street Wine, The Jayhawks, Uncle Tupelo, Gov’t Mule, and other 90s bands I had been newly exposed to. I was also getting albums from my friend Doug, who was pointing me towards the British Invasion and British Prog, with Zappa and The Fugs being the only outliers. 
When Live at the BBC appeared it was a big moment in my musical development. Here was something I was being introduced to from all sides. It was marketed to me by a guitar magazine, it was an influence of my biggest influence in high school (Aerosmith) and it was a bonding point with a big brother figure. 
Discovering Peter Green may also be the first instance of “pulling back the wool” on classic rock for me. He shatters the idea that if something is good, it will be popular. 
Guitarists know Peter Green. Or more specifically, Boomers, Gen X-ers, and older Millennials who play guitar know Peter Green. But nobody else does. In popular music, there’s maybe 3 songs people know, and none know he wrote them. “Black Magic Woman” by Santana, “Green Malanashi” by Judas Priest, and “Oh Well” by Fleetwood Mac, as played by Lindsey Buckingham. If you’re a second or third generation classic rock kid from the burbs hearing the same songs every day at the same time from the same top 100 playlist that’s been played for the past 30 years, you’re never going to hear about Peter Green. You get Eric Clapton and Jimmy Page. Maybe if you’re lucky you’ll hear Jeff Beck. When Fleetwood Mac comes up, you’ll hear the Buckingham/Nicks version and never anything from the previous band, not even an acknowledgement they existed. 
So here’s this 2 disc set that just kills. It explains everything Aerosmith was doing in the mid-70s and kicks the Stones blues covers in the teeth. It’s also the album that started me on the “Clapton is not God” argument, that really crystallized for me a few years later when I saw “The Last Waltz”. 
I spent a lot of time learning some of these songs. Particularly “Rattlesnake Shake”, “Sandy Mary”, “Oh Well” and “Albatross”. The first and last were important because “Pandora’s Box” has a third rate cover of “Rattlesnake Shake”, and they really think it’s good. “Albatross” was the inspiration for “Boogie Man”, which is the last song on “Get A Grip”. “Sandy Mary” is just a cool song. We’ll get to “Oh Well” in a moment. 
Around this time, the “Rumours” line-up of Fleetwood Mac got back together. Baby Boomers everywhere wet their pants buying their reunion record.  I watched their entire VH1 concert and from the first note it was torturous. I never knew just how many Fleetwood Mac songs I despised, having heard them on lite-rock radio in my parents’ car for 20 years. There were 2 bright moments for me. I’ll admit that “The Chain” is undeniable. Even all those years later, Lindsey Buckingham and Stevie Nicks still hated each other. Apparently they loved money more than they hated each other though, hence the reunion. But it’s a good song. Second was “Tusk”, which is kinda fun. 
And then there’s “Oh Well”. The original version is a triple guitar assault of Marshall amps on 11. Sonic annihilation. Lindsey Buckingham played it solo. And it just didn’t work. Which in my 20 something mind, made it the worst fucking thing ever. Sacrilege. I would later give up on the idea of sacrilege, and most other things people cling to, but at that point I was highly offended. 
Something like 15 years later, I was playing in a band with my friend Doug. He was on drums. And frankly, he was terrible. He had started playing drums because nobody else would, but he never put any time into it either. He wrote the words and I’d write the music and we’d make something that was ours, and I’d deal with the shitty drumming. 
Well, Doug wanted to have some covers in the band. He really wanted McCartney’s “Let Me Roll It” but I didn’t like the song and because he wouldn’t put the time into his drumming, I passive aggressively didn’t put the time into really learning to sing and play it. So that went by the wayside. Then one day we broke into “Oh Well” and he just started singing it. It was a pretty trippy, spaced out version with lots of harmonizer, so I could try to approximate the song’s musical harmonies. I also loved the intense tremolo I would use. So it got added. 
Even if I’m not a third the guitarist Buckingham is, I felt like we were honoring the song because it wasn’t intentionally sloppy. His one man version was an impossible task. There’s no way you can take the original, try to put on your best solo Pete Townshend, and think you’re gonna get away with it.
Doug hated when I would cut “Oh Well” from the set. This happened when we’d run out of time. You only get 45 minutes for a set of originals in NYC anyway. If we’re up there, I’m playing originals, not a cover. So he’d lose that argument. I think that was really the beginning of the end of our relationship because he would have temper tantrums when he didn’t get his way. 
Oh well.
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Get To Know Me Tag
Alright I know this is like a day and a half late but I’ve been semi-busy doing stuff and that’s a vague as hell excuse but it’s my excuse and I’m sticking with it!
Shout-out to @simplyghosting for the tag.
Rules: Answer 21 questions and tag 21 people you wanna get to know better.
1. Nickname: Backspin in digital space, otherwise my name on its own is my nickname in meatspace.
2. Zodiac sign: I think I’m technically a Capricorn?
3. Height: 5’7 (about average)
4. Hogwarts house: No idea. Given their propensity for dumbassery from what little I remember of the books, probably a Gryffindor.
5. Last thing I googled: “Korg NTS-1 price”
6: Favorite artist(s): Ooooof there could be a lot here. Uuuuuh let’s see...Rush, Pendulum, Jade Cicada, Skrillex, Au5, Smashing Pumpkins, Daft Punk, Porter Robinson, FLOW, GRiZ, Hainbach, Linkin Park, Jeff Williams, Vulfpeck, Foo Fighters, Andrew Huang...I could go in for a while, but I’m pretty sure y’all don’t want four-paragraph/long lists.
7. Song stuck in my head: Tesselate - alt-J
8. Favorite time(s) of day: nighttime. Things are nice and quiet and it’s really pretty when the moon is out.
9. Favorite color(s): blue, purple, black, silver. Golden-yellow gets an honorable mention.
10. Following: 283 (that number feels kinda high...)
11. Followers: 749 (I have no idea when that number got that high but I can tell not a lot of them are actually paying attention to me. Plus I have probably close to that many bots blocked...)
12. Do I get asks: Occasionally. I have a few dedicated friends on here that send me stuff every so often. (You guys know who you are, and you’re the best!)
13. Amount of sleep: Either 5-6 or 10-12. Drought or flood.
14. Favorite number(s):3, 7, 9, 343
15. Wearing: BOSS “Analog Distortion” DS-1 shirt (yeah I know I’m enough of a need that I wear shirts with guitar pedals on them, I’m lame like that), black Goodfellow jeans (which are INSANELY comfortable, and I’m not usually a jeans person, FTR), ace ring and Triaxial pendant.
16. Dream job: full-time creative person. Music production probably specifically, but author or podcaster would also be really neat. Technically working on all three at the moment.
17. Instrument: I “play” varying synthesizers (my synths of choice are the Korg Monologue and the Novation Circuit Mono Station, but the Teenage Engineering PO-20 is also quite fun to mess with). I am in the process of attempting to learn to play mandolin and electric bass.
I also dabble with playing keyboard every so often, but so far my skill on that is mostly “hey look guys I can use this to figure out chords! :D” and “look, guys, I can play Vulfpeck’s Hero Town and the intro to Dire Dire Docks! :D”
I can also “play” my Seagull Totally-Not-A-Dulcimer/Guitar-Hybrid, but that’s doesn’t take talent because you literally can’t play a wrong note on that thing.
18. Language: English. I am monolingual because I didn’t get any decent linguistic education during my younger days. (I do still wanna learn Gaelic at some point, and possibly Japanese so I can actually properly sing along to the varying FLOW songs I like)
19. Favorite song(s): My stated favorite changes from day to day (my current statement would probably be Cherub Rock by The Smashing Pumpkins), but the one song I always get drawn into whenever it shows up, ever, is Waiting For The End by Linkin Park. Something about that song speaks to my soul.
20. Random fact: I apprenticed under the recording and mixing engineer that did Aerosmith’s Pandora’s Box album for like...a week.
It was a very informative experience.
21. Aesthetic: Uuuuuuuh dark colors with bright highlights. Lots of handmade stuff, otherwise.
Like...I dunno. I guess you could say my aesthetic is, like, edgy hopepunk? Lots of me trying to be optimistic, but being deep and using dark colors and stuff based around that.
I dunno, I’m really bad at describing my aesthetic with words. It’s...just whatever it happens to be.
Tagging: Uuuuuuuh oh boy. Don’t think I’m gonna have 21 folks to tag for this...
@lilybugarini @grandduchessgemini @tumb1rprincess @spookyakamaru @flying-suitcase @parteehardy @thepreciousem and @charlezarrd are all I got for now.
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Rap Music - The New Frontier?
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Through the early to mid '70s, visionaries like Kool DJ Herc introduced new tips for the way music was played. Like some other music-loving 'bredren and sistren' together with myself, Kool DJ Herc was born in Kingston, Jamaica. Following the footsteps of Jamaicans that came before him, he relocated towards the Bronx, NYC and took root. Using a sound program like no other, there was constantly a celebration when Herc spun records. Folks from all city boroughs showed up, and brought their pals. The majority of them had never ever experienced anything like Herc's thunder inside the clubs or at 'block parties,' where he was a hometown favorite. There'll be extra on these distinctive, social gatherings a little later. Kool DJ Herc was one of these cats that was considering outside the box for a long time, and inspired other DJs to adhere to suit. Everywhere Herc touched down, he left a distinctive mark imprinted inside the minds, bodies, and souls of music lovers in and about the vicinity. Afrika Bambaataa was homegrown within the Bronx. He is best-known for taking the radical, independent factions in the Hip-Hop life-style and organizing it all into an urban music society...and for being the very first rapper, ever. In 1984, he worked on the song "Unity" together with the not too long ago departed Godfather of Soul, James Brown. (We're gonna miss ya, 'Soul Brother #1.') By mixing block parties with DJs and break-dancers, he synergized all of the varying entities of Hip-Hop by way of his Zulu Nation. The Zulus educated inner-city youth about their history and empowered them to become productive citizens. His ears were open to all kinds of music as he became a catalyst for blending rhythmic designs from Africa with Funk, Go-Go, Jazz, Reggae, Rock, Salsa and Soca for the very first time in music history. Bambaataa's affiliations included the Rock Steady Crew and Double Dutch Girls. There was also a spray-painting graffiti artist who parlayed his love for 'visual art' into becoming the host of a common show that engaged the minds of America's Black and White youth. It ended up changing Rap music history around the globe. Now using a 'retired' can of spray paint, Yo MTV Raps' Fab five Freddy was also a important player within the classic film, "New Jack City." There'll be far more on that captured moment in time just a little later, just after we finish up with Afrika Bambaataa (& pals), and dig further into the chapter: there's some real meat in thar! That's what's up. Afrika Bambaataa became a major music producer in his own right. He spent a lot of time logged in at Tommy Boy Records between 1982 and 2005. While there, he produced a huge hit for the New York club and radio scene, 1982's "Funky Sensation." To me, that song defined a new era of music for both myself and the City of New York. "Funky Sensation" helped to establish a path that many dance music producers followed, well into the new millennium. Another historical Rap label that Bambaataa put some time in with was Profile Records. Profile was the home of a trio that made music history: Run-DMC and the late Jam Master Jay. Their chronicles defined the next wave of Hip-Hop and fashion by way of brimmed Fedoras, leather pants, blues jeans, and unlaced, Adidas sneakers. Throughout the winter, they sported snorkels with fur around the hood. In New York winters from the 70s, we sported hats like Kangols (still preferred) and 'Robin Hoods'(with side feathers) on the dome. Some folks liked toboggins and ski caps for their 'masking' feature. Brooklyn later picked up a pseudonym--Crooklyn. Our 70s fashion also consisted of colorful silk shirts (Versace predecessors), polyester pants with stitched pleats running down the sides called Swedish Knits, and bell-bottom blue jeans with zippers at the foot. Squares (L-7's) wore no name 'rejects,' but our well-known footwear incorporated Converse All-Stars, red, black and green Pro Keds, Pumas (my favored were rust-colored), PONY's, and shell-toe Adidas. We had interesting acronyms for the latter two brands. "I could tell you, but..." you know the story. Looking back now, I notice that Adidas kept the same body style longer than the Ford Explorer did! My New York winter-wear included snorkels, sheepskins, leathers, 'Maxie' and 'Cortefiel' coats with soft fur around the collar; they have been the rage. People got stuck up (ganked) for them, too. I once witnessed someone grab a friend's hat right off his head - as the train doors closed (this guy was quick!) Some of my 'classic' garments are still intact: a black Robin Hood hat using a now-wilted side feather, a colorful, winged (big collar) polyester shirt with a Disco theme around the front, my sky-blue high school graduation three-piece suit, 'Mack' full-length Maxie coat (it looked good; mom made it), and black Cortefiel coat are all stashed somewhere about Area 51. Don't ask me what I'm going to do with them, but my coats still have fur about the collar. Does "E.T.W." (Extra Terrestrial Wear) sound catchy to you? Let's check in with 'Rush' (Phat Farms), 'P-D' (Sean John), 'J towards the Z' and 'Double D' (RocaWear), 'Fiddy' (G-Unit), and WTC (Wu Wear) for the final answer. I'm getting told to nix the trip down memory lane and stick for the script, so it's back for the original 'bad boys' of 80s Rap. Run-DMC and Jam Master Jay opened up Pandora's box with their classic hit "Rock Box." I got a premonition of what was about the corner for Rock and Rap early on: sampled 'guitar crunches' fused with 'dem phat Hip-Hop beats, boyee!' Then the crystal ball revealed something else to me - up jumped Def Jam Recordings, LL Cool J, Public Enemy and the Beastie Boys, all using overdriven guitar sounds riding in conjunction with the big, deep 808 beat that caused car trunks (and the inside of your body) to vibrate. Run-DMC and Jam Master Jay un-laced their Adidas and went on to re-make Rock group Aerosmith's classic "Walk This Way," then invited the original rockers to get in on it. Along the way, Run-DMC sold a 'few million' records. Inside the background was one Russell Simmons, pushing buttons on his remote control. Then he got a cellphone. But just before groups like Run-DMC made it to the game, there was one of the first major league rappers--Afrika Bambaataa. Oh yeah; together with his group The Soulsonic Force, Bambaataa fired off a ground-breaking shot remembered as being 'most strategically launched' from the annals of New York's urban jungle. When the classic "Planet Rock" hit Billboard's charts (it hit the year 1982 in a BIG way too), the song considerably changed music history. It used a similar robotic, vocoder-like sound as the a single found in Kraftwerk's smash "Trans-Europe Express." "Planet Rock" was a smorgasbord of cool electronic sounds and Hip-Hop beats. Meshed together with samples from other records, it captured the attention of music lovers caught dancing to the non-stop, funky sensation of this incredible new beat. Afrika Bambaataa's Electro-Funk style went on to influence the sound of music types like Dance, Electronic, House, and Techno. If a sound system exists anywhere in the galaxy, I predict that "Planet Rock" will rock it. Inside the meantime, you can listen out for this classic hit on Internet radio, satellite radio, broadcast radio, clubs and dance parties everywhere. 'Nuff said--next! Creative minds of legendary pioneers such as Russell "Rush" Simmons, Eddie Cheeba, Spoonie G, Lovebug Starski, The Juice Crew, Marley Marl, MC Shan and D.J. Hollywood are also among these credited as becoming essential leaders within the surge that brought Rap music and Hip-Hop culture to mainstream society. Many people may think the Sugar Hill Gang was among a few initiating forces in Rap, but there have been actually many other hot acts out there grinding to earn their dues --like these affiliated with Rush Productions. Rush was building a name for itself as a music promotion company to be noticed. I'll expound upon the meteoric rise with the dynamic institution which followed this event shortly thereafter. With affiliations everywhere and credits that include the timely debut of Hip-Hop players like Kurtis Blow, Afrika Bambaataa and the Zulu Nation, Grandmaster Flash and The Furious Five, Scott La Rock, DJ Red Alert, and countless other faces hidden in the trenches, Rush was on a mission to conquer the planet. The first-generation of Rap and Hip-Hop spawned a godfather, Russell Simmons, in addition to all these other creative talents. Collectively and in unison, they helped to centralize the cultural origins and sound of this music for an evolving planet. The second-generation leaders of this new movement would include Russell's little brother Joseph, who together with Darryl McDaniels and the late Jason Mizell, made up Run-DMC: the initial artists of their kind to go platinum by selling a million Rap records on Profile Records. This was just the beginning; Def Jam Recordings was on the way. Now let's connect the dots with Sugar Hill: Back in 1957, a group called Mickey & Sylvia recorded a Bo Diddley song, "Love Is Strange." Guitarist Mickey Baker and a vocalist named Sylvia Vanderpool established themselves inside the music market as a potential hit-making duo. In 1964, Sylvia married a man named Joe Robinson. Their union led towards the formation of a legacy that wouldn't play itself fully out until the Rap craze hit. In 1973, Sylvia rolled the dice and released a huge hit, "Pillow Talk." This song established a format that would be followed straight into the Disco heydays. Originally written for Al Green, his pass became Sylvia's score when it tallied up a #1 R&B and #3 Pop hit. "Pillow Talk" was a sexy song that featured lots of heavy breathing, whispers, sighs and moans. It's reminiscent of Donna Summer's classic hit, "Love to Really like You Baby." Sylvia Robinson synergized her abilities as a singer, musician, producer, and record executive to take her whole game to another level. As a important player at All Platinum Records, she had a hand in Shirley & Company's 1975 hit "Shame Shame Shame." This became a top dance song, and hit #12 around the Pop charts. By 1979, Englewood, New Jersey's Sugar Hill Gang busted a big move by releasing a classic, "Rapper's Delight." Within the background had been Sylvia, Joe, and their Sugar Hill Record label. Passing their genes on to son Joey, Sugar Hill's West Street Mob went on to release hits like "Ooh Baby" and "Sing A Simple Song/Another Muther For Ya." Other aces in the deck incorporated groups called The Sequence and The Funky 4+1. They scored a few hits with "Funk You Up," "Simon Says," and "That's the Joint," which used a nice sample from my girl Cheryl Lynn's song "Got To become Real." We'll be taking her song apart and putting it back together again in another chapter of this book series, "What Is A Song." Using finance money from Roulette Records chief Morris Levy (you can find out a lot more about this guy inside the book "Hit Men"--a highly-recommended favorite of mine. "I could tell you additional, but..." You know the drill. As Sugar Hill grew, so did its artist roster, with the addition of Grandmaster Flash and his collective unit, The Furious Five. Although the Sugar Hill owners paid up a big balance and purchased the remaining interest in their company by the early 80's, things began to sour for them: a deal with MCA Records died and a fire toasted their legendary studio. The label eventually shut it doors by 1986. Almost 10 years later, retail-friendly Rhino Records picked up the Sugar Hill catalog and resuscitated the masters within the same way that they've done with many other lost or obscure masters. Via creative re-packaging, Rhino went on to revitalize the music (and some careers) of artists that have been probably still waiting on royalties from the previous owners of their master recordings. The Sugar Hill Gang, West Street Mob and Sequence all have been released on various Sugar Hill compilations. An interesting occurrence following the Sugar Hill assault was the massive availability on the sequencer, drum machine, synthesizer, sampler and MIDI about the early 80s. 'Creatives' and 'infamists' among the likes of Russell Simmons, Rick Rubin, The Bomb Squad and producer Marley Marl locked themselves up in 'Big Apple laboratories' coming up with the next lethal mix of sound. When released, Def Jam and the 'Sound of Marl' quickly put music listeners into a 'yoke' as concoctions they whipped up became highly potent chemicals on the proverbial 'periodic music table of elements' upon hitting the airwaves; by means of radio station, mobile and club DJs. I cannot over-emphasize it enough: 'BIG UPS' to these guys! Just after the creative synergy of vocalists, musicians and producers, DJs are credited as becoming one of the most direct pipelines to exciting new music. You should take note that "DJ" makes up the initials of Def Jam. Now let's keep the record playing; teacher's not via with today's lesson yet... Independent labels like Profile, Sugar Hill, Priority, 4th. & Broadway and Tommy Boy scooped up young, talented Hip-Hop artists. Major labels like Columbia, Epic, MCA, Mercury and Warner Brothers got an early jump on the game as they formed alliances with Rap labels and artists. Moves like these were executed through street-savvy labels like Def Jam. It grew into the premier, multi-faceted music conglomerate in the century. Started in a college dorm room, Def Jam is now managed from a corporate boardroom, and worth hundreds of millions. Founder Russell Simmons parted from his share in the company in 1999, immediately after the Universal Music Group made him a $100 million offer that he couldn't refuse. We're not talking pesos here, people! Let's breeze by way of a few landmark events regarding Def Jam Recordings: In 1983, the company was founded by Russell, who was called "Rush" when he was business partners with one particular Rick Rubin. Prior to this form of osmosis occurred, Simmons 'did the business' behind pioneers like Kurtis Blow, the initial Rap artist having a major record deal. He signed on with Mercury Records; it was a part of the PolyGram distribution machine. The label went on to forge a long-lasting relationship with Kurtis Blow, Russell 'Rush' Simmons, and his growing company. In spring of 1984, I began a two season internship with Def Jam's distributor. By fall quarter, I was a college rep. Throughout Def Jam's first decade, I marketed and promoted every record released via the pipeline. This integrated music by the distributor's affiliated Epic label. Epic was born to CBS Records (a division of CBS, Inc.) throughout the early 50s. It was a cute small Classical/Jazz label and grew to become a strong, healthy major label with many active body parts (Rock, R&B, Country). Epic picked up other siblings. Among them was T-Neck Records. An influential Soul/R&B/Funk collective of your 50s, 60's, 70's, 80's and beyond the new millennium terrain, The Isley Brothers ran a music empire tucked inside this fully-functional sibling unit's clothes. And bank account--let's contact it a budget. Another sibling was Portrait Records. By the 80's, Portrait had sold millions of records by major stars like Cyndi Lauper, Sade and Stanley Clarke. Since Epic was the oldest kid, it acquired a firm place in history as the foundation that supported the throne of none other than the King of Pop music, Michael Jackson. As a matter of fact, the former lead singer of Motown's Jackson Five actively participated (in conjunction with wildly colorful CBS Records group president Walter Yetnikoff) in the disbursement of CBS' unwanted offspring (CBS Records, Inc.) towards the Sony Corporation in 1988. By 2004, Sony Music Entertainment had consolidated its monster Columbia and Epic labels, then merged with another major record label: BMG. On the Internet, iTunes was selling millions of digital downloads. But that's a story for later. Stay tuned. Def Jam product began flowing via shortly after I jumped inside the big game to see if I could swim. I witnessed the music of many groundbreaking artists 'rushed' through the technique. Notable executives like Lyor Cohen and Kevin Liles entered the fold, as promoters like Wes Johnson and Johnnie Walker locked down efforts to turn the airwaves into 'Def Jam radio.' Def Jam became certainly one of the hottest commodities in distribution by the other major label within a major label. This record company made its mark by using a red trademark around the product it manufactured. Columbia Records was the big brother of Def Jam: the hottest Rap label within the Hip-Hop market. Def Jam had million-selling acts like LL Cool J, Public Enemy, The Beastie Boys, and later arrivals like DMX, then Jay-Z and Roc-A-Fella Records. Columbia, also known as "Big Red," was owned by music giant CBS Records. By 1991, CBS Records was purchased by the Sony Corporation for some $2 billion that I'll say came out with the 'petty cash fund' (they had OLD money, and plenty of it). CBS Records later became Sony Music Entertainment. If you haven't guessed already (where've you been?), here's a prediction: you'll read about more adventures with 'the firm' as we move along. Between all of this 'promoting' (as a college rep), I managed getting an introduction to Russell Simmons at a Jack The Rapper convention in Atlanta by Columbia's national director of Black music promotion, Miss Mike Bernardo, who is such a sweet lady. At this time, she was next in line for the vice-president of Columbia's national promotion department: Vernon Slaughter and Mike Bernardo had been responsible for the overall performance of Columbia's Black radio and club promotion department. Vernon later became among Atlanta's top power brokers. He was LaFace Record's very first general manager, personally signing artists like Toni Braxton to the label. He later became a key player at a law firm headed up by powerhouse entertainment lawyer Joel Katz, and was the legal muscle behind many artist deals, movie soundtracks and no telling what else! As vice-president and national director respectively, Vernon and Mike implemented the national strategies set forth by Columbia. The staff consisted of dozens of regional promotion people strategically placed in important American cities. Throughout my career at the label Vernon, Mike, and the promotion people I knew showed me plenty of like, and have been first-class players inside the game, too. Not extended soon after Def Jam's arrival, I became an account service rep, then a Black music marketing rep for Sony's southeast regional branch in Atlanta. I doubt if there was any connection. Anyway, Def Jam left Sony for PolyGram in 1994 (also the year that I parted company with Sony and launched a recording studio); that same year, PolyGram purchased 50% of Sony's holdings in Def Jam. By 1996, PolyGram bought another 10%, and in 1998 the Universal Music Group (UMG) acquired PolyGram Group Distribution (PGD) to become the world's biggest record label. Following a series of major operational changes, longtime staffers Lyor Cohen and Kevin Liles severed ties with Def Jam, which by now had grown to include other hot labels like Atlanta-based Def Jam South (headed up by The Geto Boys' Mr. Scarface), Disturbing Tha Peace (Ludacris), Def Soul, Jay-Z, Damon Dash and Roc-A-Fella. Though DMX's product was released via Def Jam, his Ruff Ryders crew got a label deal with Interscope. Within the post Cohen/Liles era, former LaFace/Arista big-wig L.A. Reid re-appeared at the helm in the big ship. Then, multi-platinum rapper Jay-Z became the new chief of Def Jam (now part of Island Def Jam Music Group), proving that he too, could do what Rap music guru Russell Simmons' legendary rapper Kurtis Blow said he wanted to do: 'Rule The World.' The future of Def Jam integrated plans for more affiliations with labels like Atlanta's Slip-N-Slide Records (Ying Yang Twins). Atlanta was now a city on the move, and Simmons made it a frequent stop on his international itinerary. From Rush Productions and Kurtis Blow to Def Jam, OBR and Rush Associated Labels, to Rush Communications and Phat Farms, the Visa 'Rush Card,' a beautiful model-wife and kids, to astronomic amounts of future cash flow, Russell Simmons demonstrated his ability to serve as the Rap game's foremost guiding hand...and 'head of the household,' too. He was the proverbial captain of a ship, navigating by way of those often-bumpy waters on the constantly shifting Rap/Hip-Hop industry. Def Jam Recordings became an extraordinary multimedia company because of a determined visionary's ability to reach out and touch people-- by way of the power of Rap music and the Hip-Hop culture. Simply put, none of these entities could be spoken of without mention from the great and powerful, "Mr. Rush." A valedictorian and contributing author to Bernard Percy's books for the duration of elementary school, L.A. finished high school in Brooklyn, then went to L.A.City College. He graduated in 1987 from Georgia State University in Atlanta. An internship led to 10 years with CBS Records/Sony Music, exactly where L.A. worked with almost every act, implemented sales/marketing campaigns, received numerous gold/platinum albums, awards, and traveled throughout the U.S., Canada and Jamaica to events. As a recording studio owner, AV technician and manager for a global audiovisual company (TAVS), L.A. owns MKM Multimedia Works. In 2001 he executive-produced the Million Mom March?s Atlanta Artists Against Gun Violence compilation CD, featuring top Atlanta acts. In 2002, L.A. secured a commercial using the GAP for Arrested Development?s Baba Oje. L.A. now initiates his ?6 books in five years? plan.
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