#also its such a specific url and has nothing to do w the blog content ????

[giverofempathy]

NOOOOOOOOOO the pain of coming up with a good url but then its taken and you look it up and its some inactive weirdo blog 😞 im never gonna recover from this

#thevillage2004 i want you so bad... #salisha speaks #THIS IS SO UNFAIR I WAS SO EXCITED BUT NOOOOOOOOOI #im literally going to cry #also its such a specific url and has nothing to do w the blog content ???? #this is a hatecrime against me personally #thats my favourite movie ever i deserve the url ☹️☹️☹️☹️

[outonize-i]

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[jimmybechtel]

Ten Robots.txt Mistakes to Avoid

An important, but sometimes overlooked element of technical SEO strategy is the robots.txt file. This file alone, usually weighing not more than a few bytes, can be responsible for making or breaking your site’s relationship with the search engines.

Robots.txt is often found in your site’s root directory and exists to regulate the bots that crawl your site. This is where you can grant or deny permission to all or some specific search engine robots to access certain pages or your site as a whole. The standard for this file was developed in 1994 and is known as the Robots Exclusion Standard or Robots Exclusion Protocol. Detailed info about the robots.txt protocol can be found at robotstxt.org.

  Standard robots.txt Rules

The “standards” of the Robots Exclusion Standard are pretty loose as there is no official ruling body of this protocol. However, the most widely used robots elements are:

– User-agent (referring to the specific bots the rules apply to)

– Disallow (referring to the site areas the bot specified by the user-agent is not supposed to crawl – sometimes “Allow” is used instead of it or in addition to it, with the opposite meaning)

Often the robots.txt file also mentions the location of the sitemap.

Most existing robots (including those belonging to the main search engines) “understand” the above elements, however not all of them respect them and abide by these rules. Sometimes, certain caveats apply, such as this one mentioned by Google here:

While Google won’t crawl or index the content of pages blocked by robots.txt, we may still index the URLs if we find them on other pages on the web. As a result, the URL of the page and, potentially, other publicly available information such as anchor text in links to the site, or the title from the Open Directory Project (www.dmoz.org), can appear in Google search results.

Interestingly, today Google is showing a new message:

“A description for this result is not available because of this site’s robots.txt – learn more. “

Which further indicates that Google can still index other pages even if they are blocked in a Robots.txt file.

  File Structure

The typical structure of a robots.txt file is something like:

User-agent: *

Disallow:

Sitemap: https://ift.tt/2C32aWT

The above example means that any bot can access anything on the site and the sitemap is located at https://ift.tt/2C32aWT. The wildcard (*) means that the rule applies to all robots.

  Access Rules

To set access rules for a specific robot, e.g. Googlebot, the user-agent needs to be defined accordingly:

User-agent: Googlebot

Disallow:/images/

In the above example, Googlebot is denied access to the /images/ folder of a site. Additionally, a specific rule can be set to explicitly disallow access to all files within a folder:

Disallow:/images/*

The wildcard in this case refers to all files within the folder. But robots.txt can be even more flexible and define access rules for a specific page:

Disallow:/blog/readme.txt

– or a certain filetype:

Disallow:/content/*.pdf

Similarly, if a site uses parameters in URLs and they result in pages with duplicate content you can opt out of indexing them by using a corresponding rule, something like:

Disallow: /*?*

(meaning “do not crawl any URLs with ? in them”, which is often the way parameters are included in URLs).

That’s quite an extensive set of commands with a lot of different options. No wonder, then, that often site owners and webmasters cannot get it all right, and make all kinds of (sometimes dangerous or costly) mistakes.

  Common robots.txt Mistakes

Here are some typical robots.txt mistakes:

  No robots.txt file at all

Having no robots.txt file for your site means it is completely open for any spider to crawl. If you have a simple 5-page static site with nothing to hide this may not be an issue at all, but since it’s 2012, your site is most likely running on some sort of a CMS. Unless it’s an absolutely perfect CMS (and I’m yet to see one), chances are  there are indexable instances of duplicate content because of the same articles being accessible via different URLs, as well as backend bits and pieces not intended for your site visitors to see.

  Empty robots.txt

This is just as bad as not having the robots.txt file at all. Besides the unpleasant effects mentioned above, depending on the CMS used on the site, both cases also bear a risk of URLs like this one getting indexed:

https://www.somedomain.com/srgoogle/?utm_source=google&utm_content=some%20bad%20keyword&utm_term=&utm_campaign…

This can expose your site to potentially being indexed in the context of a bad neighbourhood (the actual domain name has of course been replaced but the domain where I have noticed this specific type of URLs being indexable had an empty robots.txt file)

  Default robots.txt allowing to access everything

I am talking about the robots.txt file like this:

User-agent: *

Allow:/

Or like this:

User-agent: *

Disallow:

Just like in the previous two cases, you are leaving your site completely unprotected and there is little point in having a robots.txt file like this at all, unless, again, you are running a static 5-page site á la 1998 and there is nothing to hide on your server.

  Using robots.txt to block access to sensitive areas of your site

If you have any areas on your site that should not be accessible, password protect them. Do not, I repeat, DO NOT ever use robots.txt for blocking access to them. There are a number of reasons why this should never be done:

robots.txt is a recommendation, not a mandatory set of rules;

Rogue bots not respecting the robots protocol and humans can still access the disallowed areas;

robots.txt itself is a publicly accessible file and everybody can see if you are trying to hide something if you place it under a disallow rule in robots.txt;

If something needs to stay completely private do not put it online, period.

  Disallow All

Ask any SEO professional what their worst nightmare is, and they’ll most say; ‘coming into work on Monday to find the robots.txt file configured like this;

User-agent: *

Disallow: /

This means that all search engines (and any bots that obey the file) are not permitted to crawl any page on the site.

While some site owners do this intentionally, this is a fairly common mistake that can happen for a number of reasons (for example, if you have staging site that you’re blocking, and then accidently port all the settings over to the new, live site). Corona, the beer brand, are doing this right now;

This mistake can be potentially disastrous for a site that relies heavily on organic traffic to generate revenue or leads, because blocking the entire site will often lead to the pages very quickly plummeting in the search results.

Google won’t necessarily take the pages out of the index, but because its being instructed not to crawl, often no meta description will appear. Google won’t be crawling any of the content on the site, so won’t be able to match user queries back to the topic of the pages, hence the ranking drop.

Luckily, there are ways to fairly rapidly spot such mistakes these days. Google’s coverage report in search console flags up any increases in blocked pages (see below).

If you need to keep an even closer eye on your robots.txt file, tools like Little Warden can be configured to email you an alert if anything in your file changes, which means if you do get any nasty surprises, you can act on them as quickly as possible.

  Disallowing Entire Directories

You may have a good reason for disallowing an entire directory, and if that’s the case, carry on, but in many instances there may be single pages within that directory that you need search engines to be able to crawl.

This is a crude example, but let’s say you have a clothing site selling winter coats. It’s summer, so you don’t want any of your winter coats pages being crawled or indexed, but there’s one product that falls under the winter coats directory; let’s say is the Poncho, which is popular with summer festival goers (for protecting themselves against the inevitable downpour!), you’d want allow that page to be crawled, even though you’re blocking the directory it sits on. It might go something like this;

User-agent: *

Disallow: /winter-coats

Allow: /winter-coats/poncho

N.B. If you do have a site selling winter coats, I’m certainly not suggesting you block those products because they’re not in season, this is purely an illustrative example!

  Disallowing JS and CCS

As time goes on, more and more websites are using JavaScript frameworks to present content to users and search engines.

JavaScript can come with its own problems when it comes to Organic search performance, but that’s a story for another day.

If you have a website that does rely on JS to display crucial elements of the content (and CCS, as is the case with many websites), those files should not be blocked in the robots.txt file. If they are, search engines may have problems rendering the page.

Rendering can be checked using the Mobile Friendly Testing Tool, and any errors will be displayed like so;

Google will tell you which resources may potentially be impeding the rendering of the page.

  Not Testing Changes

Google have a robots.txt testing tool. Use it!

If there’s a particular directory or page you want to block, you can add a line to the Robots.txt Testing Tool, then check if it’s having the desired effect.

Similarly, if you are looking to block a specific directory, and want to be safe in the knowledge that it’s not going to block one of your important pages, you can check that too (see below).

Merkle also have a pretty nifty robots.txt testing tool.

  Using Robots.txt To No-Index Pages

One common misconception in SEO is that the robots.txt file can be used to ‘block’ pages from being indexed in search engines (i.e. appearing the search results), this isn’t the case, rather, the robots.txt file should be used to stop pages being crawled.

Regardless of whether or not pages being crawled, they will likely remain in the index unless the site owner specifically provides a directive to search engines telling them not to index the pages (i.e. a no-index tag).

Once the desired pages have been removed from the index, they can then be added to the robots.txt file to ensure they’re no longer crawled.

  Blocking Indexed Pages

This relates very closely to the point above (I wasn’t just trying to get the list up to 10, honest), but it also applies to mistakenly blocking pages that you want to be indexed.

Luckily, Google now inform you via the coverage report in Search Console if you’ve submitted a blocked page for indexation through the XML sitemap (see below):

    Robots.txt Bants

Although your robots.txt is a serious file that should be heavily scrutinised and checked regularly because getting it wrong can have such a negative impact on your organic performance, there’s no reason to say you can’t have some fun with it.

For example, check out Nike’s robots.txt; just crawl it!

    A nice piece of branding in a very functional, utilitarian area of the site, which by the way, has actually picked up 55 referring domains;

    As well as making sure everything is present and correct, it might be worth getting creative with your robots.txt!

The post Ten Robots.txt Mistakes to Avoid appeared first on Koozai.com

Ten Robots.txt Mistakes to Avoid published first on http://wascript.weebly.com/

[mikemarko567-blog]

Why New Customers Can't Find You | Off-Page Search Engine Optimization Ranking — Mike Marko

“Why New Customers Can’t Find You | Off-Page Search Engine Optimization Ranking” written by Mike Marko.

As someone learning to do SEO, it’s only natural to monitor your search engine optimization ranking. After all, keeping your search engine optimization ranking high is one of the core aims of SEO!

However, the mistake most people make here is in thinking that search engine optimization ranking is only affected by what’s called “on-page SEO”.

On-page or on-site SEO tells you to prioritize optimization of your website. That means producing great content, polishing your site architecture, and so on.

And in fact, all of those things do have a big influence on search engine optimization ranking.

However, you should also remember that on-page SEO is only one of the things that can boost your search engine optimization ranking. There’s also off-page SEO.

Now, you might be thinking, “Off-page SEO doesn’t actually involve optimizing parts of my website, so what makes it so important?” I can understand why you would think that way.

But you need to know that not paying attention to your off-page SEO can also negatively affect your search engine optimization ranking. Conversely, it can bring it up if done right.

So, I’ve made a guide to help you figure out what you might be doing wrong with your off-site SEO. I’ll also show you how to fix all of these common off-site SEO mistakes.

What’s Wrong with Your Off-Site SEO?

I would honestly consider off-site SEO the less-prioritized part of search engine optimization.

In my experience, I’ve noticed that very few online business owners even know about it, never mind its effects on search engine optimization ranking.

You need to start paying attention to off-site SEO if you want to improve your search engine optimization ranking. To do that, you need to understand what off-site SEO is.

Basically, off-site SEO refers to activities outside your website that still contribute to your search engine optimization ranking. These activities could refer to things like link building and social media marketing.

Now, off-site SEO might sound simple. However, positively affecting search engine optimization ranking through off-site SEO actually requires careful planning.

You might not even be aware that you’re negatively affecting your search engine optimization ranking. This is because even simple things like comments can greatly affect your off-site search engine optimization ranking.

In fact, let’s start there in our list of the things you might be doing wrong for your off-site SEO.

You’re Spamming Comments

I know how important it is to get the word out about your business online through any means necessary. This even includes commenting on things like blogs.

However, spamming comment sections on another blog is something you should avoid. This is because doing so will severely affect your search engine optimization ranking.

When you do this, your comment will most likely be removed or disapproved if it appears “spammy”.

Comments considered “spammy” could mean that the comment is insincere or is only there to provide a backlink to your website.

Webmasters also commonly remove comments that don’t contribute to the conversation or the blog. This means that the comment that you left won’t even get a chance to be seen.

That’s not good for your search engine optimization ranking.

You can even be banned from commenting altogether. This then lessens the places where you could promote your website.

Ultimately, leaving comments to serve as backlinks to your website doesn’t even do anything for your search engine optimization ranking. This is because these links are considered “no follow” links.

Therefore, search engines ignore these kinds of comments.

Additionally, be wary if you’re hiring an SEO firm that promises you a number of links each month. If they promise you this, you should make sure that they don’t count spammy comments with “no follow” links.

Poor Anchor Text Choices

Another important part of off-site SEO that you need for your search engine optimization ranking is anchor text, particularly for content you publish off your site.

To explain, Google sees anchor text as votes for specific keywords that point back to your website. These votes then contribute to your search engine optimization ranking.

This is why it’s ideal to choose the right anchor text for content that you publish online. Choosing the right anchor text is just as important as having it in the first place.

You should remember that using the wrong keywords will put votes on the wrong words for your search engine optimization ranking. This means that your search engine optimization ranking will be a mess.

In some cases, anchor text even has the wrong link attached. So you should always double check both the anchor text and its link.

Most of the time, business owners or SEO firms simply attach a home page URL to an anchor link. Doing this makes the anchor text in search engine optimization ranking useless.

Ideally, you should use anchor text with the right keyword of the topic that you want to own. Then, you should attach a link related to that keyword or topic.

You should also avoid spamming the same keyword as anchor text in the same content. This lack of variety will make Google think your anchor text is spammy enough to ignore.

You’re Buying Links

Next, if you’re a business owner who is ready to shell out money for your search engine optimization ranking, you might have bought links before.

“Buying links” refers to paying companies to put backlinks to your website on various external pages and content.

Ultimately, buying links that direct to your website is a shady tactic that often doesn’t work. This is because Google has become increasingly efficient at finding bought links.

Once found, these links will no longer bring up your search engine optimization ranking. This means the money you spent to buy these links will be wasted.

Search engines are also strict on the amount of authority and relevance of websites with backlinks to your own site. If the site is deemed shady by search engines, or poorly made, its content and the links you bought will be ignored.

Usually, you won’t know where your backlinks will be placed once you buy them. This factor should already be a red flag for you.

Without your knowledge, your backlinks could end up on poor-quality sites. These websites will then be ignored by Google because they lack the authority to be seen as genuine websites.

You’re Wasting Time on Article Marketing

Another common search engine optimization ranking practice that online businesses turn to is article marketing. Originally, article marketing was a way to get quality backlinks to your website.

Basically, you add an article with a backlink to your website on high-traffic sites. Unfortunately, Google has begun ignoring sites that prove to be “low-quality”.

In some cases, article marketing also doesn’t help search engine optimization ranking because business owners post the same article on multiple sites.

This then renders the SEO useless to search engine optimization ranking because it will be deemed duplicate content.

Doing this also flags the content as spam link building. So, ideally, you should focus on unique and rich content to raise your search engine optimization ranking.

You should also focus more on creating content on your own website. Doing so eliminates the threat of Google ignoring your content because it’s on a legitimate website.

Abundance of Low-Quality Content

Lastly, a very common search engine optimization ranking mistake is focusing only on quantity. When it comes to any part of online marketing, online business owners should always prioritize quality.

This means that you shouldn’t put too much value on hundreds of links to your website on low-quality sites. Instead, you should prefer even a few links on websites that have authority, legitimacy, and relevance.

This is because a website like this will rank higher on search engine optimization ranking. Google will see the authority and relevance of high-quality sites and will then recommend it higher.

You should also avoid focusing on the quantity of content you can produce on off-site blogs.

Yes, you can produce a lot of SEO content on an off-site blog. However, that means you’ll have to manage two sites.

So, you should focus on putting out good SEO content for guest-posting on other blogs. This is because high-quality content is more likely to be approved for guest-posting, compared to a ton of mediocre content.

Final Thoughts on Off-Site Search Engine Optimization Ranking

Maintaining your off-site search engine optimization ranking can be meticulous and even overbearing at times.

However, you should always remember that off-site SEO is essential to your search engine optimization ranking.

So, you should be very careful when doing off-site SEO activities. And doing so doesn’t even have to be as meticulous as you may think!

Firstly, you should be mindful of how you leave comments with backlinks to your website. These comments need to stay in the comment section if you want them to work!

Your anchor text selections should also be monitored well in order to work. Poor keyword choices and even poor links will do nothing for your search engine optimization ranking.

Next, if you’re buying links to other websites, you should be mindful of where these links are placed. Shady websites will only be ignored by search engines and will do nothing for your search engine optimization ranking.

Your article marketing will also be ignored if you put out multiple duplicate content. So, you should pour all your article making effort into your own website.

And lastly, your content quality should always be prioritized over quantity. You should always remember that your content will most likely get approved for guest-posting if it’s high-quality.

However, if you’re still struggling with off-site search engine optimization ranking after reading this guide, you shouldn’t worry. I can still help you out!

So, if you need more tips on search engine optimization ranking, you should feel free to leave a comment below.

You should also check out the blog post, Common Website SEO Mistakes Made by Consultants and Small Business Owners.

If you need help with your SEO, be sure to check out the SEO services offered by IM Consultant Services.  They are a top notch company that can get the guaranteed results you are looking for.

If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

#search engine optimization ranking #Mike Marko

[unlovedaddict]

Learn How To Make More Money With SEO 2019

From the world's greatest brands to modest personal web sites, Seo (SEO) is an important tool to push traffic, acquire brand-new customers and get obtained on the web. Without the doubt, one of the greatest trends that has already started to take place and may continue well into 2018 could be the consolidation of niche MarTech gamers by larger content cloud suppliers, with the role and significance of SEO increasing significantly all through this transformation. SEO Internet marketing provides major components, which develop the particular website traffic, and top research engine rankings. SEO is brief for Seo, and there is usually nothing really mystical about this particular. You might have heard the lot about SEO and exactly how it works, but basically exactly what is a measurable, repeatable procedure which is used to deliver signals to search engines that will the pages are worth displaying in Google's index. Topic clusters have got been lauded because the future associated with SEO and content strategy, yet are widely underreported on (so now's the time to hit! ) 93% of B2B companies use content marketing. Teresa Walsh, Marketing Professional at automobile site, Cazana, forecasts that hyper organic targeting will probably increase its importance in 2019 with more location search plus more voice search. We get to the particular bottom of on-page SEO issues in order for search motors to clearly see what your own website is all about. SEO requires you to continuously become a student because of just how quickly the algorithms of lookup engine companies change. Google's punishing methods probably class pages as some thing akin to a poor UX if they meet certain detectable criteria e. g. lack associated with reputation or old-school SEO stuff such as keyword stuffing a site. The main stage of SEO is to become friendly both to users plus search engines. Based in Colorado springs municipal airport terminal, CO, SocialSEO has been the particular preeminent digital marketing firm within Colorado since 1996. Although the SEARCH ENGINE OPTIMIZATION experts provide great SEO providers for their clients, there are usually a few who ruin the particular internet design industry through their particular greed in marketing efforts plus manipulate search engine rank. SEARCH ENGINE OPTIMIZATION may target different kinds associated with search, including image search, nearby search, video search, academic research, news search and industry-specific up and down search engines. The benefits of efficient digital marketing plans are very much proven over the board nevertheless when it comes to companies within the photography industry typically the SEO components of the marketing approach really do make all involving the difference to helping a new photographer stand out from typically the crowd. HISTORY LESSON: Old SEARCH ENGINE OPTIMIZATION advice suggested you connect along with websites and trade links along with each other True, a huge legitimate site linking to you may boost up your ranking, yet, it's not going to assist your relevancy score when the particular linked content isn't related in order to the website sharing it. 10. Quality back back links need to be built upward to your site for efficient SEO. SEO is about attracting individuals to your site to start with by making sure this shows up searching queries. PeepCon (which stands for The Householder's Conference”) seeks to teach workable SEO and digital marketing classes. See how Matthew got a website from zero in order to one million visits in much less than a year, using the mix of blogging, content advertising, and SEO. Solid knowing of the keywords, questions, in addition to phrases your ideal customers make use of to find your products plus services is critical to powerful SEO. 34. Applying SEO practices (such keyword optimization) to social networking raises discoverability when users search interpersonal platforms like Facebook and Youtube . com. Onsite SEARCH ENGINE OPTIMIZATION Guide — If you the particular actual link, you will discover a opt-in button where a person can download the Onsite SEARCH ENGINE OPTIMIZATION Guide. ” Matt Diggity will a lot of testing upon his own sites, and this manual reflects what on page strategies are working best for your pet. One important aspect associated with taking care of SEO is usually identifying issues that are harming search engine ranking positions plus reducing the traffic you receive through SERPs. User-generated content like reviews assist SEO through SMO, because this often comes in the type of social shares, likes, or even commenting, or common threads such as hashtags that point back toward a brand. Local SEARCH ENGINE OPTIMIZATION services offer a very focused online marketing approach, (it's not really like dropping off brochures upon front-porch steps or paying for a good ad in a local newspapers that could or may not really be seen by a probable client that is actually fascinated in your products or services). The number one particular reason for using video upon your site to improve SEARCH ENGINE OPTIMIZATION is to increase the quantity of time users remain upon your site. Search engine optimization had been but still is fascinating in order to me. The SEO placement regarding any size business begins along with proper web site optimization, a good excellent link building strategy plus a well planned online advertising plan. One section of focus for better marketing and SEO performance within 2018 is the confluence associated with content, influence, and social. This can be advantageous for SEO, because it helps avoid search engine crawlers from getting confused by syntax or approval errors, and leads to even more accurate indexing. Stop thinking in terms associated with SEO vs. content marketing” plus start exploring how well they Five Secrets You Will Not Want To Know About SEO 2019 will perform together. (Give it a try tone of voice search using OK Google through your cell phone and inquire "What Is BlowFish SEO" ) When all remains as it is usually, Google will read out loud just about all about my company in the short to the point method, These cards are formatted in order to fit the screen of your own cell with no scrolling upward or down. Although SEO is really the time-consuming process but believes me personally, if you work well along with dedication and trendy techniques, the particular combined results of on-page plus off-page SEO holds you upon the top with rank #1 for a specific search outcome. Fairly lately, I've seen a resurgence associated with on-page SEO factors making the difference searching engine rankings. Deciding on the best key phrases is critical for successful SEARCH ENGINE OPTIMIZATION and it is easy in order to choose the wrong ones through falling into the trap associated with optimization. Lookup engine search engine optimization, or SEO, is the procedure of enhancing your site's position in search results. Web Marketing SEO, and in specific, Google SEO is the essential. Get into your competitor's URL into the particular SEMRush search bar and you will end up being provided with a list associated with SEO keywords, with their ratings and traffic. About: Brighton SEO is made up of courses and a one-day search marketing conference. Before this change, the greatest practice was to avoid concealed content at any cost because it wasn't as effective intended for SEO (it was either as well much to crawl for the particular bot in some instances or even given less important by Search engines in others). This is due to the particular fact that you will require contents to be submitted in order to the websites for whom a person are working as an SEARCH ENGINE OPTIMIZATION, when you build the hyperlinks, you will need to offer the profile information, and a person will also have to provide articles for submissions as properly as numerous other types associated with written work. If you've actually searched for something online (and most of us have), a person already know read more regarding SEO than you think a person do. We all already see this trend within several places, like extremely exact targeting of social ads -- some brands still approach SEARCH ENGINE OPTIMIZATION and content creation with the one-size-fits all attitude. Because her business, web traffic, plus customer base grow, Sue will certainly require some outside support with regard to keeping her SEO on observe so she could sell typically the best shoes on the prevent. Whilst links continue to be essential and it's incredibly difficult in order to rank well without links through other websites, content and on-page SEO has become increasingly essential. For businesses searching to raise their search ratings, what this means is that will a comprehensive social media technique may be in order - within addition to all of the particular usual SEO tactics. Because of criteria changes and the trend in order to more local searches, it actually is no longer an huge cost to implement good SEARCH ENGINE OPTIMIZATION. Whether you're killing it along with SEO, or struggling to split the very first page, a good SEO audit can assist give your own rankings a shot within the particular arm. According to web marketing experts, the impact associated with AI and Voice Browse SEARCH ENGINE OPTIMIZATION can be expected in 2019 after that. That is it. If you'd like in order to speak to us about a good SEO campaign, or even multilingual SEO marketing and keyword analysis then get in touch associated with just start a live talk if we're around. Moreover, Google will carry on to elevate the importance associated with usability and technical SEO aspects, like site security, page velocity, mobile friendliness, and navigability. As a consultant, this individual has helped many different businesses—including, Lonely Planet, Zillow, Tower Information, and literally countless medium plus small businesses—with SEO and online-marketing advice. Looking deeper: In present-day SEARCH ENGINE OPTIMIZATION, you can't simply include since a lot of keywords as possible to achieve the people who are searching for you. SEO stands for Search Motor Optimization and refers to strategies you can use to assist ensure that your site rates high in the results associated with search engines for example Google. It blends ratings and search volumes in the manner that makes it even more relevant, insightful and easier in order to understand than any other SEARCH ENGINE OPTIMIZATION performance tracking approach. About: Advanced Search Summit is usually designed for advanced SEO experts, digital marketers, and analysts from enterprise and mid-market sized businesses who want advanced tactics plus techniques. SEO stands for seo. ” It is the process associated with getting traffic through the free, ” organic, ” editorial” or natural” search results on search motors like google. If you're believing about ramping up SEM attempts to complement organic SEO, end up being sure to take a appearance at Google Adwords ' Lookup Ads page. The large a part of SEO is developing valuable, high-quality content (e. gary the gadget guy., blog articles and web web page copy) that your audience can find helpful. SEO alone cannot perform much for your business yet when combined with content advertising, social internet marketing, email marketing and advertising, mobile marketing and PPC marketing and advertising, it can help businesses achieve the pinnacle of success on the web. Since it turns out, there's more in order to on-page SEO than optimizing with regard to keywords. Search engines motor optimization (organic SEO) describes the particular methods used to obtain the high placement (or ranking) upon a search engine results web page in unpaid, algorithm-driven results upon the given search engine. Also, videos include a lot of untapped possible - great for SEO and even make for good user diamond. The quite best SEO expert 2019 may tell you for High-End mobile devices, we're seeing more format changes to focus, provide the better experience, search results. Social SEO is especially helpful for online reputation administration. It isn't just the approach that Google ranks optimized content material, but the way that these people rank poorly constructed or taboo content that will push the ranking to where it really should to be in 2019. Ray Cheselka, SEO & Ppc Manager at SEO and style agency, webFEAT Complete, predicts that will sites with over a 2 second load time will end up being penalized, and search intent will be going to always grow within importance. SEO consists of ordering the site's architecture and hyperlinks to make pages inside the particular website easier to find plus navigate. In contrast, content material that no one is humming about have minimal effect upon social SEO. They are usually generally knowledgeable within the are usually of both SEO and content material marketing. When it arrives to reviews, customers work as a good army of link builders plus keyword writers so your SEARCH ENGINE OPTIMIZATION structure is shaped without a person having to lift a little finger. This particular SEO model is called the "topic cluster, " and contemporary search engine algorithms rely upon them to connect users along with the information they're looking regarding. Your own SEO strategy likely involves articles designed to be shared upon social media. Take this article regarding example, if you search intended for reverse engineer Google, ” seo secrets, ” reverse engineering seo, ” this informative article is on the particular first page for every associated with those search terms. Social media marketing and SEO need to be working together, sharing content material or utilizing engagement metrics because data for future article advertising. Simply put, SEARCH ENGINE OPTIMIZATION is marketing through an knowing of how search algorithms function combined with a knowledge associated with what human users might research for. The results furthermore underscore the value of creating new content with your SEO online marketing strategy. Once you create new content centered on your priority keywords, a person have several advantages by having an SEARCH ENGINE OPTIMIZATION marketing strategy. Both SEO and content material marketing converge in numerous places; they will do not work in remoteness. Free to show up at SearchLeeds covers everything from complex SEO and analytics, to PUBLIC RELATIONS, content marketing, paid media in addition to more. Following technical mobile SEO greatest practices (e. g., image search engine optimization, redirects, JavaScript and CSS) will be a necessary barrier to entrance in today's digital world. If you understand you might have VERY lower-quality doorway pages on the site, a person should remove them or think again about your SEO strategy if a person want to rank high within Google for the long expression. One of the issues search engines like yahoo and Bing have usually attempted to overcome is knowing which external links exist exclusively for SEO purposes and which usually links represent a true sign that the source content will be of value to the visitors. 2018 has currently seen some particularly significant SEO paradigm shifts from Mobile First” in order to the ever-advancing Rankbrain machine-learning formula. Content marketing is usually a bigger approach which along with SEO forms a part associated with your digital marketing strategy. What You Should Know: The particular Blog9T future of search engine search engine optimization is Semantic SEO. Links plus technical SEO are the biggest pieces of the pie, yet multimedia efforts such as movie, photos, and podcasts will become the game changer and differentiator in many competitive markets. Occasional, and I actually do more occasional and not really frequent, usage of keywords plus keyword phrases in these hyperlinks may also help very somewhat in your SEO processes. Excelling at SEARCH ENGINE OPTIMIZATION means serving your visitors—not simply search engines. Here arrives the idea of SEO or even search engine optimization. The particular fact remains that SEO solutions assure clients that even in the event that the site will not position among the top search motors like google, the money can not be a waste credited to the refund. It's maybe not an ideal SEO page title because of the multiple distinct services, however the structure might give rise to rankings for some long-tail keyword phrases. SEOs will have to collaborate carefully with designers and developers in order to prioritize technical SEO and functionality search engine ranking factors to get a competitive edge. Further SEO Smart hyperlinks allows you to set upward your personal keywords and set associated with matching URLs. In the event that search engine optimization SEO will not involve ethical practices, the particular website may have low presence on Google and even be taken out from the Google index. An SEO technique is definitely considered white hat if this conforms to the search engines' guidelines and involves no deceptiveness. As an SEO, which indicates that you have to considerably raise your standards around high quality content and links in purchase to achieve top search motor rankings. Most SEO focuses on enhancing for Google's search engine, which usually dominates the overall search marketplace with a share of more than 90%. 7. Social indicators may even become more essential to SEO with time. Solitary Grain is really a electronic marketing agency that helps businesses like Uber, Amazon and Salesforce grow their revenues online making use of SEO plus paid advertising. This can be a growth chance regarding content marketing-specific agencies and the necessary and justified budget collection item for in-house SEO groups. SEO includes both technical and creative components needed to improve rankings, drive visitors, and increase awareness in research engines. The much better you get at SEO, the particular more traffic - and even more leads - you're likely in order to attract over time. To find out there more read our 2019 tendencies in SEO marketing report. Are voice searches plus it's expected that by 2019, 67 million voice-assisted devices is usually going to be in make use of in the U. S. These types of kinds of changes and provide on your website shouldn't end up being a problem logistically — the particular overall practice among the greatest web companies nowadays is making sure that websites are flexible sufficient, especially for SEO purposes. Whether you usually are a marketer, webmaster or company owner, it is very crucial invest in voice SEO optimisation to reap benefits in 2019. We said earlier that interpersonal media isn't a direct SEARCH ENGINE OPTIMIZATION ranking factor, so you're most likely wondering why we're even talking about it. The particular effects of Black hat SEARCH ENGINE OPTIMIZATION are temporary, keep in mind that take the particular search engine long before this spots these illegal strategies plus then penalizes you; the research engine may spam your hyperlinks and if you continue making use of these malpractices the search motor will altogether block your web site and links. Algorithmic chasers, technical SEOs, plus Google Doodle followers should develop their technical skills to concentrate on emerging voice search technology and AI applications. Single Grain is a electronic marketing agency in order in order to companies like Uber, Amazon plus Salesforce grow their revenues on the internet using SEO and paid marketing. Ranking elements can be divided into on-page SEO factors (including technical SEO) and link building or off-page SEO factors. Take the 10 pillar subjects you came up with within Step one and create the web page for each a single which outlines the topic from a high level - making use of the long-tail keywords you emerged plan for each cluster within Step 2. A pillar web page on SEO, for instance, may describe SEO in brief areas that introduce keyword research, picture optimization, SEO strategy, and additional subtopics as they are discovered. On our blog all of us chronicle current trends in on the web marketing and SEO and provide interesting studies, statistics and developments. Increased site usability - Within an effort to make your own site easier to navigate intended for the search engines, SEO concurrently helps to make your site more navigable for users simply because well. You are capable to host your video upon YouTube for that foundational SEO greatest practices, but link and spotlight the embedded video on your own own website. Image SEO is actually a crucial part of SEARCH ENGINE OPTIMIZATION different types of websites. Max DesMarais is definitely an SEO plus PPC Specialist for Vital, the Digital Marketing & PPC company that specializes in PPC managing services. But this also has an incredible roundabout benefit to your bottom range: boosting your search engine search engine optimization (SEO). It may be the circumstance (and I surmise this) how the introduction of a certain SEARCH ENGINE OPTIMIZATION technique initially artificially raised your own rankings for the pages within a way that Google's methods never approve of, and as soon as that issue is spread out all through your site, traffic starts in order to deteriorate or is slammed inside a future algorithm update. BrightLocal offers been helping local businesses, multi-location businesses and SEO professionals realize and boost their positions in the particular local search market since yr. Gowns where search engine optimization, or even SEO, is available in. Right here are the best conferences in order to learn more about SEO (and digital marketing) in 2018 plus 2019. Every little or multi-location company can develop their business and attract even more customers using Local SEO methods In this article we describe what local search optimization is definitely, and why using a nearby SEO company can help enhance your online visibility. It provides an introduction in order to the basics of search motors and SEO, and then extends into more advanced topics. Black hat SEO is the group of unethical practices in order to improve rankings of the internet site in the search engine outcomes page. SEO Wise Links provides automatic SEO advantages for your site in add-on to custom keyword lists, from it and much more. Detailed with this Bruce Clay SEO tutorial are reliable strategies that aim to enhance both internal and external elements that influence search ranking. To demonstrate, if you we're trying to become found locally when users appear for SEO services in your own area, and you're based within Wales, one such search expression you might look to optimize for may be "SEO wales". Search Engine Optimizers (SEO's) are people who optimize web sites to make them show upward higher on search engines plus gain more website visitors. An extensive dental marketing plus dental SEO campaign can become attained by the enterprise just if the web address associated with a dental practice includes directly into all the promotional materials intended for the business. This shows the importance of focussing voice search engine results within order to grow your company, marketing, and Search Engine Optimization(SEO) strategies. They attain this by increasing their web site rank through a method known as SEO or even search engine optimization. Just like almost all other SEO approaches, be certain your links are appropriate, plus be careful to not cross the particular line into excessive linking : you don't want your guests to obtain annoyed. Bryan Yeager, Research Director at Gartner, will certainly share 9 Key Insights through Gartner's Marketing Technology Survey in order to Help You Prepare for 2019 and Beyond. SEO is a combination associated with digital marketing efforts all functioning together to increase a website's value to users and presence in search. On-page SEO (also recognized as "on-site" SEO) could be the take action of optimizing different parts associated with your site that affect your own search engine rankings. In 2019, we'll have to optimize voice lookup answers with CTAs that Google's algorithms don't pick up upon, but humans do. Dan Mallette, Lead SEO Strategist at each InVue Digital & HearstDMS, forecasts that SEOs will need in order to optimize for voice search and discover new avenues as SERP real estate property shrinks. Obviously, a social networking web page that has more interaction will bring bigger SEO benefits for you to some business than one the fact that has less interaction, but basically having a social presence is usually a good start.

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The ultimate guide to choosing keywords for ROI

Let me say this first – keyword research is hard! Every SEO has done it, but few will ever master it completely.

This is not supposed to be just another keyword research post. This post is about going beyond raw search volume data, using metrics which will help you choose keywords which deliver the best ROI for you right now.

To start with I am going to assume you have carried out your keyword research already, and are starting off with a comprehensive list (if not, our complete guide to keyword research for SEO will help you do this).

The more keywords, the better: you want to start with a massive data set and then use the below points to whittle down your keywords.

Here is the full list:

1. Get Cost Per Click data

Cost Per Click, or CPC data is invaluable to SEOs. Why should we have to test one keyword’s effectiveness against another’s when the PPC guys have already got it figured out?

If marketers aren’t spending money to appear on the keyword, it’s clearly not commercially viable. We want to be using CPC data to exclude keywords.

Any keywords with less than 50p CPC clearly isn’t commercially viable, so ditch them from your list, and prioritize all those keywords with over £1 CPC.

2. Focus on what you already rank for

This point is about prioritizing short term goals. There is no point focusing on a keyword, no matter the search volume, if you don’t rank for it.

Moving a keyword which isn’t ranking to page 1 is going to take time, and will only start delivering traffic right at the end. Moving a keyword from position 11 to position 9 can take no time at all, and you will see the traffic coming through instantly from managing to get on the first page of Google.

Below is the classification we use at Zazzle Media to secure short-term wins for our clients and to help them to manage their expectations too. The position range column refers to the ranking position of each keyword on Google.

Position Range Opportunity Group 2 – 4 Short Term 5 – 20 Quick Win 21 – 39 Medium 40+ Long Term

Click-through rate studies all show that it’s page one or nothing, and as ‘Short Term’ and ‘Quick Win’ all sit on page 1 & 2, the vast majority of your traffic will be coming from these.

Long term keywords should not be ignored, especially if they can deliver significantly more traffic than other keywords, however your keyword optimisation strategy should reflect the effort-to-benefit ratio which the above classification will identify.

3. Choose the easy options

SEO is not done in a vacuum. For every campaign you invest in, there is always going to be a competitor out there investing more than you.

Ranking above a bigger brand is hard, very hard! If you’re not up for going toe-to-toe, budget-wise, with the big players in your field, then you’ll need to go after the easier keywords.

You can outrank more authoritative sites with more specific, more engaging content. However, as a rule of thumb we use referring domains as a signal of competitiveness on the keyword.

We use Majestic’s Open Apps to get referring domain data at scale. However, any backlink audit tool is sufficient. It’s best to look both at domain and URL level with this, with extra weight put on URL level (a 75/25 split).

Compare the average difficulty score for your keyword set against the URL on your site you wish to target the keyword on, and rule out any keyword massively out of reach.

4. Focus on traffic, not search volume

So, if I’m searching for a fashion item… I type in ‘dresses’ only to see that the results page is full of women’s dresses – this isn’t what I wanted! I then have to change the search to ‘men’s dresses’ to get the desired result. Think about the thousands of other men in my position!

But seriously, some keywords will have more clicks per search, some less. Did you know the clicks per search for the phrase ‘Chelsea Boots’ is only 0.64? This means that out of every 100 searches, it only results in 64 clicks.

A search volume of 25,000 looks absolutely massive, but a clicks per search of only 16,236 massively reduces what was a huge keyword.

We get this information from Ahref’s keyword explorer, and it really is impossible to do it any other way. You can get a lean towards how strong a keyword is through inspecting the SERPs and seeing the conformity of the ranking URLs. Are all the websites similar? Or are we seeing informational mixed with commercial results, mixed genders, etc.?

Google is all about delivering the best results for its users, and a mixed bag of results is a quick indicator that it doesn’t know what the user wants, so we’d anticipate lower click volume. It’s impossible to do it this way at scale, but will help you choose between a few keywords.

5. Use seasonal data/trends

Lots of businesses rely on seasonal traffic, which will completely invalidate average search volumes. Make sure your traffic estimates are based on when you are busiest, and focus your strategy on delivering growth at that point in time.

This means on-page and technical changes made months in advance, before consolidating link equity to key pages when they need it most.

Equally so, Google trends is your friend; go after keywords with an upward trend (obviously), don’t prioritize a dying keyword. You can get exports of your top keywords and use a SLOPE formula to determine whether your keyword is increasing or decreasing.

This is especially handy for your long-term keywords, to determine their true value.

6. Focus on keyword categories, not individual keywords

When completing keyword research, your keywords should be tightly categorized and mapped to individual URLs or directories. This allows us to see opportunity at a grander scale, helping you redraw the boundaries, and think more naturally about optimization.

Optimizing for individual keywords is so far outdated – content marketing helps us move beyond this and optimize for topics (this guide will help you do so). This helps us to be more informative and more comprehensive than our competitors. By grouping keywords by tight semantic relationships, you will not only have the head term, but also all the queries people have.

Think about it: what is more relevant and more authoritative than a directory/website that has great, in-depth content for every stage of the funnel?

Focusing on groups of keywords is not only more natural, but will deliver more opportunity for traffic growth as your supporting content ranks for keywords in its own right. If you have done enough to capture the right keywords, you can get conversions through bottom of the funnel, informational keywords.

The above six points will help you to have a more strategic approach to your initial keyword research, which enables you to get the best out of the resources you have – and get above the competition.

The ultimate guide to choosing keywords for ROI syndicated from http://ift.tt/2maPRjm

[athena29stone]

23 GSuite Ideas to Excite Your Students about Learning with Eric Curts

Episode 112 - The 10-Minute Teacher Podcast

From the Cool Cat Teacher Blog by Vicki Davis

Follow @coolcatteacher on Twitter

Eric Curts @ericcurts  teaches us twenty-three ways to use Gsuite tools in our classroom. With ideas for Google Docs, Slides, Sheets, and Drawings for all subjects and ages, you’ll want to scroll down and follow the links in our enhanced show notes.

Podcast Sponsor

This episode is sponsored by Staples. Staples is my go-to back to school shopping source. Check out coolcatteacher.com/pro for 10 Ways to tackle back to school like a pro. And remember to sign up for Staples Teacher rewards for free shipping on orders over $14.99 and 5% back. Staples has everything we need in stock all season long and ready to go for school. Go to www.staples.com/backtoschool for more information and great deals!

Check out back to school tips for teachers

Listen to the show on iTunes or Stitcher

You can right click and download a copy

Below is a transcript modified for your reading pleasure. For information on the guests and items mentioned in this show, scroll down to the bottom of this post.

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Transcript of Episode 112: 23 GSuite Ideas to Excite Your Students about Learning with Eric Curts

Download the transcript

VICKI:          It’s back to school and so many of us are getting ready to introduce the G-Suite of tools in the classroom for those of you who don’t know what that is. That’s all these Google tools. And Eric Curts @ericcurts from Control Alt Achieve   and co-leader of their higher Google Educators group has so many fantastic ideas. You’d definitely want to check the transcript and show notes for all of these ideas.

This blog post is being added to 100+ Great Google Classroom Resources for Educators. This resource has a curated list of Gsuite resources, books, and tips.

You’ll definitely want to go to Eric’s website Control Alt Achieve and his YouTube channel.

VICKI:                    So Eric, give us some cool ways that we can use G-Suite to start of the school year with a punch.

ERIC:               What I’m going to take a look at here as we run through these today are just some of the common Google tools that we tend to use but maybe look at them from a different angle and some fun ways they can be used. So why don’t we start off with Google Docs. http://www.controlaltachieve.com/docs

Today, Eric goes through some engaging ideas for using 4 of the Gsuite apps:

Google Docs – http://www.controlaltachieve.com/docs

Google Slides – http://www.controlaltachieve.com/slides

Google Sheets – http://www.controlaltachieve.com/sheets

Google Drawings – http://www.controlaltachieve.com/drawings

    ERIC:               Most people think of that as Google’s word processing program which obviously it is and that’s a fantastic way for students to write reports and wrote stories on all the normal things. But some fun twists that you can put on this, some folks don’t know that Google Docs support emojis. You can actually insert emojis right from the ‘insert special characters’ menu and it’s going to open up a lot of really fun activities for students.

Idea #1: Write Emoji Stories

Idea #2: Summarize Something You’ve Seen or Read Using Emojis

If you’re looking for a way to get them engaged and excited early on in the year, they can write emoji stories or they can summarize a story or a movie or something they’ve seen recently using emojis.

See: 5 Emoji Activities for Google Docs  where Eric describes how to do all of these emoji activities including the emoji math picture shown below.

Idea #3: Use Emojis to Explain Math Variables

ERIC: They can also incorporate this into math. Yes, I used to be a math teacher so I just have a soft spot for math.

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Emojis can be a great way to replace variables to bring a better concrete understanding of what you’re doing when solving math problems. And then there’s a lot of other possible neat examples. And like you said in the show notes, there’d be links to all of my blog post that go into the specific details on those. But that’s a fun thing.

Emojis help variables come alive and make sense. See Eric’s blog post on emojis in Google docs to learn how to do this.

Idea #4: Black Out Poetry in Google Docs

ERIC: While still on the topic of docs another neat thing to do is to use the highlight tool but not for highlighting. Let’s turn it on its head and use it to black things out. In Google Docs you can use the highlighting tool to do blackout poetry where students start with some text and then remove all the words except what they want to leave for their found poem, you can also use the exact same tool to do summarization.

Idea #5: Article Summarization with Black Out in Google Docs

It’s a process called text reduction strategy which is typically done with a big black marker and an actual piece of paper or an article, but you can do it in Google Docs as well, you can take an article from one of the many excellent websites like DOGO News, throw that in there and have the students go through and remove everything that’s not critical so that they end up with their summarization of the article. It’s a great way to help move students toward those summarization skills.

Read More: Improve Reading Comprehension with Google Docs “Black Out”

Idea #6: Choose Your Own Adventure Stories

Beyond that, lots of other fun things you can do include creating choose your own adventure stories. Create one for students to work together in a group where they write a story and use hyperlinks inside of the doc to jump to different pages as they write their choose your own adventure stories.

Those are just a couple of Docs ideas.

Read More: Choose Your Own Adventure Stories with Google Docs

Idea #7: Teach Anchors and Hyperlinks

VICKI:          And plus, choose your own adventure, we give you the ability to teach about anchors and teach about hyperlinks. There are so many things you can do with these ideas. I love them, Eric.

A hyperlink links to another web page. (Just go to insert –> Hyperlink.) However, an anchor links within the document. This lets you skip down a long page. I do this an easy way in a long document by making headings. Then, insert a table of contents. The headings automatically become anchors. You can also insert anchors manually.  they are a big time saver for students and teaches on long documents, for example, if you’re writing a book.

ERIC:           Absolutely.

VICKI:          Okay, what’s next?

ERIC:            Sure. Let’s jump over to Google Slides. http://www.controlaltachieve.com/slides

A lot of times we think of Google slides as the presentation tool, which of course it is, and there’s nothing wrong with that, please don’t get me wrong. It’s fantastic for kids to just do a presentation. Stand up in front of the class, do a book talk or talk about their explorer or their animal. But there’s a lot of other fun things you can do with slides.

Idea #8: Comic Strips with Google Slides

[00:04:00]

ERIC: One way to do is to create comic strips with Google Slides.   And what you can do is think of each slide as a different panel of the comic strip. And students could then insert clip art and animations and speech bubbles. And when they then published that to the web you’ve got an online animated comic strip, whether it’s to explain a vocab term or science concept or retell part of a story.

Read more: Creative Slide Uses for Students

Idea #9: Create eBooks or Storybooks with Google Slides

In the same vein you can create eBooks or storybooks with Google Slides   where each slide is a page of the eBook and you are allowed to change the page dimensions, it doesn’t have to be the normal landscape. You can make it portrait, you can make a square to make it whatever size book you want.

Read: Google Slides for Student Created Storybooks

Idea #10: Create Stop Motion Animations in Google Slides

Other fun things include stop motion animation. This is a fun trick you can do with slides where basically you just speed up the slide show by hacking the URL just a little bit on the presentation so that you get each slide going by maybe a quarter of a second and you can either take actual photographs using the built-in webcam of your Chromebook or whatever device you have or you can just add images and move them around from one slide to the other.

Read: Stop Motion Animation with Google Slides

Idea #11: Dr. Seus Manipulative Slide Show

But, again, it’s another great creative way for kids to tell stories or express their understanding. Beyond that, some other fun things you can do especially with the little ones – I do have a bunch of manipulative type slide shows. We’ve got a one-fish, two-fish, red-fish, blue-fish sorting activity,   that’s great when you’re doing Dr. Seuss stuff.

Read: “One Fish, Two Fish, Red Fish, Blue Fish” Sorting with Google Slides

Idea #12 Build a Snowman Creation and Writing Activity with Google Slides

I’ve also got a Build a snowman one.    You may want to hang off on that a little bit further into the winter month, there’s great template that allows students to build their own snowman with a wide collection of eyes and noses and mouths and ears and hats and all sorts of other things. And so they copy and paste those onto their snowman and then there’s a box where they write a little story about what their snowman has done that day or what he’s going to be going off to do.

So lots of real fun things that you could do with slides besides just a traditional presentation.

Read: Build a Snowman with Google Slides

Idea #13: Pixel Art in Google Sheets

VICKI:          Now, all these hacks, you have cute little videos and tutorials and things to help us. So we’re just giving you teachers an overview and then you could pick what you want. So do we have time for another?

[00:06:00]

ERIC:                Sure. Google Sheets  is another fun one. We usually think of Google Sheets as something for math or for doing charts and graphs and it certainly is. Don’t forget that it’s always great for that. But it’s also a great way to do things like pixel art.   I have a template that you can use where you simply put in some letters there and it creates a colored in box for each one of those and you can make pixel art.

Read: Pixel Art Activities for Any Subject with Google Sheets

Idea #14: Random Writing Prompt Generator with Google Sheets

ERIC: Or how about language art with Google Sheets? Absolutely. Sheets are great for randomization.

So I’ve got two templates for random writing prompt generators.  One gives works being randomly put together…

Read: Random Writing Prompt Generator with Google Sheets

Idea #15: Random Emoji Writing Prompt Generator

ERIC:  …another one is random emojis being put together.   And both places, it allows you to generate a whole bunch of random writing prompts that will be great for journal entries, short stories or poems.

Read: Emoji Writing Prompt Generator with Google Sheets

Idea #16: Create Graphic Organizers with Google Drawings

ERIC: Beyond that, if we can still squeeze something in I’ll throw in Google Drawings. http://www.controlaltachieve.com/drawings

One of my favorites, I think it’s overlooked a lot of times because it’s kind of hidden down in the menus there but Google Drawings is a great way to do loads of things including graphic organizers…

Read: Language Arts Graphic Organizers with Google Drawings

Idea #17: Create Interactive Posters with Google Drawings (These are like Thinglink)

ERIC: …interactive images which is like ThingLink, people are familiar with that.  You can use Google Drawings to make images and put hyperlinks on that branch out to videos and websites and additional information.

Read: Googlink: Creating Interactive Posters with Google Drawings

Idea #18: Magnetic “Drag and Drop” Poetry

ERIC: Google drawings is a great way for creativity with magnetic poetry, drag and drop poetry.   It’s also fantastic for math.

Read: Eric has two articles on magnetic poetry

Idea #19: Use Manipulatives and Tangrams in Google Drawings

ERIC: A lot of great manipulatives and interactives you can do such as teaching congruent figures and similar figures,  partitioning shapes…

Read: Pattern Block Templates and Activities with Google Drawings

Idea #20: Download Templates to Teach Shapes and Algebra So You Don’t Have to Create Them Yourself

ERIC: we’ve got algebra tile, pattern blocks, lots and lots of templates that I’ve created that you can just hit the ground running with those.

Read: 11 Ways to Teach Math with Google Drawings

Idea #21: Create Greeting Cards Using Google Drawings

ERIC: But Google Drawing also services well as a desktop publishing tool because it really isn’t something built into Google Suite that quite does what Microsoft publisher does. And so Drawings is a nice stand in for that for things like creating greeting cards, I’ve got a couple of templates for that…

Read: How Your Students Can Use Google Drawings to Make Greeting Cards

Idea #22: Make Motivational Posters in Google Drawings

ERIC: as well as making educational, motivational posters.  We’re used to those big black posters with the big picture and word at the bottom with a neat saying. Those can be done for actual motivation topics or you can pick a vocab term of the week and then add an appropriate image to go with it and a definition in your own terms.

Read: Have Students Create Educational “Motivational Posters” with Google Drawings

Idea #23: Explore Templates on Eric’ Site

[00:08:00]

ERIC:                    And all of those again, those templates are all available on the control of the ControlAltAchieve.com website.

Read: Here is an index of templates on Eric’s site. What a fantastic resource!

VICKI:          Teachers, I know your mind is blown but here’s the thing, you’ve all got great ideas, whether it’s emojis for variables in algebra there’s so many ideas. So one of the greatest things to do with kids is to show them something they’ve never seen before. And the best time to do that is in the first week or two of school. Blow their minds.

Follow the links in the show notes and I love Eric website particular because he shows us how to do stuff but also all the free templates. I have been tweeting out and sending out stuff of his all day, the day we’re taping here just because I love it. It’s great resource for G-Suite. And good luck with back to school. And get in there and use these tools and have some fun.

Thank You, Staples, for Sponsoring Episode 112 of the 10-Minute Teacher Podcast!

Staples is my go-to back to school shopping source. Check out coolcatteacher.com/pro for my ten ways to tackle back to school like a pro. And remember to sign up for Staple’s Teacher Rewards for free shipping orders over $14.99 and 5% back. Staple has everything we need in stock all season long and ready to go for school. Go to staples.com/backtoschool for more information and great deals. Good luck with back to school

Thank you for listening to the Ten-minute Teacher Podcast. You can download the show notes and see the archive at coolcatteacher.com/podcast. Never stop learning.

[End of Audio 0:09:43]

[Transcription created by tranzify.com. Some additional editing has been done to add grammatical, spelling, and punctuation errors. Every attempt has been made to correct spelling. For permissions, please email [email protected]]

Bio as Submitted

Eric has been in education for 25 years, and is currently serving as a Technology Integration Specialist for the Stark Portage Area Computer Consortium in Canton, Ohio where he oversees Google Apps for Education implementation, training, and support, as well as online learning and other technology integration initiatives.

Eric is an authorized Google Education Trainer and a Google Certified Innovator and provides Google Apps training to schools, organizations, and conferences throughout Ohio and across the country. He is a co-leader of the Ohio Google Educator Group (GEG) at tiny.cc/geg-ohio and runs the award-winning blog www.ControlAltAchieve.com where all of his Google Apps and edtech resources can be found. Eric is married with four children.

  The post 23 GSuite Ideas to Excite Your Students about Learning with Eric Curts appeared first on Cool Cat Teacher Blog by Vicki Davis @coolcatteacher helping educators be excellent every day. Meow!

from Cool Cat Teacher BlogCool Cat Teacher Blog http://www.coolcatteacher.com/e112/

[aira26soonas]

23 GSuite Ideas to Excite Your Students about Learning with Eric Curts

Episode 112 - The 10-Minute Teacher Podcast

From the Cool Cat Teacher Blog by Vicki Davis

Follow @coolcatteacher on Twitter

Eric Curts @ericcurts  teaches us twenty-three ways to use Gsuite tools in our classroom. With ideas for Google Docs, Slides, Sheets, and Drawings for all subjects and ages, you’ll want to scroll down and follow the links in our enhanced show notes.

Podcast Sponsor

This episode is sponsored by Staples. Staples is my go-to back to school shopping source. Check out coolcatteacher.com/pro for 10 Ways to tackle back to school like a pro. And remember to sign up for Staples Teacher rewards for free shipping on orders over $14.99 and 5% back. Staples has everything we need in stock all season long and ready to go for school. Go to www.staples.com/backtoschool for more information and great deals!

Check out back to school tips for teachers

Listen to the show on iTunes or Stitcher

You can right click and download a copy

Below is a transcript modified for your reading pleasure. For information on the guests and items mentioned in this show, scroll down to the bottom of this post.

****

Transcript of Episode 112: 23 GSuite Ideas to Excite Your Students about Learning with Eric Curts

Download the transcript

VICKI:          It’s back to school and so many of us are getting ready to introduce the G-Suite of tools in the classroom for those of you who don’t know what that is. That’s all these Google tools. And Eric Curts @ericcurts from Control Alt Achieve   and co-leader of their higher Google Educators group has so many fantastic ideas. You’d definitely want to check the transcript and show notes for all of these ideas.

This blog post is being added to 100+ Great Google Classroom Resources for Educators. This resource has a curated list of Gsuite resources, books, and tips.

You’ll definitely want to go to Eric’s website Control Alt Achieve and his YouTube channel.

VICKI:                    So Eric, give us some cool ways that we can use G-Suite to start of the school year with a punch.

ERIC:               What I’m going to take a look at here as we run through these today are just some of the common Google tools that we tend to use but maybe look at them from a different angle and some fun ways they can be used. So why don’t we start off with Google Docs. http://www.controlaltachieve.com/docs

Today, Eric goes through some engaging ideas for using 4 of the Gsuite apps:

Google Docs – http://www.controlaltachieve.com/docs

Google Slides – http://www.controlaltachieve.com/slides

Google Sheets – http://www.controlaltachieve.com/sheets

Google Drawings – http://www.controlaltachieve.com/drawings

    ERIC:               Most people think of that as Google’s word processing program which obviously it is and that’s a fantastic way for students to write reports and wrote stories on all the normal things. But some fun twists that you can put on this, some folks don’t know that Google Docs support emojis. You can actually insert emojis right from the ‘insert special characters’ menu and it’s going to open up a lot of really fun activities for students.

Idea #1: Write Emoji Stories

Idea #2: Summarize Something You’ve Seen or Read Using Emojis

If you’re looking for a way to get them engaged and excited early on in the year, they can write emoji stories or they can summarize a story or a movie or something they’ve seen recently using emojis.

See: 5 Emoji Activities for Google Docs  where Eric describes how to do all of these emoji activities including the emoji math picture shown below.

Idea #3: Use Emojis to Explain Math Variables

ERIC: They can also incorporate this into math. Yes, I used to be a math teacher so I just have a soft spot for math.

[00:02:00]

Emojis can be a great way to replace variables to bring a better concrete understanding of what you’re doing when solving math problems. And then there’s a lot of other possible neat examples. And like you said in the show notes, there’d be links to all of my blog post that go into the specific details on those. But that’s a fun thing.

Emojis help variables come alive and make sense. See Eric’s blog post on emojis in Google docs to learn how to do this.

Idea #4: Black Out Poetry in Google Docs

ERIC: While still on the topic of docs another neat thing to do is to use the highlight tool but not for highlighting. Let’s turn it on its head and use it to black things out. In Google Docs you can use the highlighting tool to do blackout poetry where students start with some text and then remove all the words except what they want to leave for their found poem, you can also use the exact same tool to do summarization.

Idea #5: Article Summarization with Black Out in Google Docs

It’s a process called text reduction strategy which is typically done with a big black marker and an actual piece of paper or an article, but you can do it in Google Docs as well, you can take an article from one of the many excellent websites like DOGO News, throw that in there and have the students go through and remove everything that’s not critical so that they end up with their summarization of the article. It’s a great way to help move students toward those summarization skills.

Read More: Improve Reading Comprehension with Google Docs “Black Out”

Idea #6: Choose Your Own Adventure Stories

Beyond that, lots of other fun things you can do include creating choose your own adventure stories. Create one for students to work together in a group where they write a story and use hyperlinks inside of the doc to jump to different pages as they write their choose your own adventure stories.

Those are just a couple of Docs ideas.

Read More: Choose Your Own Adventure Stories with Google Docs

Idea #7: Teach Anchors and Hyperlinks

VICKI:          And plus, choose your own adventure, we give you the ability to teach about anchors and teach about hyperlinks. There are so many things you can do with these ideas. I love them, Eric.

A hyperlink links to another web page. (Just go to insert –> Hyperlink.) However, an anchor links within the document. This lets you skip down a long page. I do this an easy way in a long document by making headings. Then, insert a table of contents. The headings automatically become anchors. You can also insert anchors manually.  they are a big time saver for students and teaches on long documents, for example, if you’re writing a book.

ERIC:           Absolutely.

VICKI:          Okay, what’s next?

ERIC:            Sure. Let’s jump over to Google Slides. http://www.controlaltachieve.com/slides

A lot of times we think of Google slides as the presentation tool, which of course it is, and there’s nothing wrong with that, please don’t get me wrong. It’s fantastic for kids to just do a presentation. Stand up in front of the class, do a book talk or talk about their explorer or their animal. But there’s a lot of other fun things you can do with slides.

Idea #8: Comic Strips with Google Slides

[00:04:00]

ERIC: One way to do is to create comic strips with Google Slides.   And what you can do is think of each slide as a different panel of the comic strip. And students could then insert clip art and animations and speech bubbles. And when they then published that to the web you’ve got an online animated comic strip, whether it’s to explain a vocab term or science concept or retell part of a story.

Read more: Creative Slide Uses for Students

Idea #9: Create eBooks or Storybooks with Google Slides

In the same vein you can create eBooks or storybooks with Google Slides   where each slide is a page of the eBook and you are allowed to change the page dimensions, it doesn’t have to be the normal landscape. You can make it portrait, you can make a square to make it whatever size book you want.

Read: Google Slides for Student Created Storybooks

Idea #10: Create Stop Motion Animations in Google Slides

Other fun things include stop motion animation. This is a fun trick you can do with slides where basically you just speed up the slide show by hacking the URL just a little bit on the presentation so that you get each slide going by maybe a quarter of a second and you can either take actual photographs using the built-in webcam of your Chromebook or whatever device you have or you can just add images and move them around from one slide to the other.

Read: Stop Motion Animation with Google Slides

Idea #11: Dr. Seus Manipulative Slide Show

But, again, it’s another great creative way for kids to tell stories or express their understanding. Beyond that, some other fun things you can do especially with the little ones – I do have a bunch of manipulative type slide shows. We’ve got a one-fish, two-fish, red-fish, blue-fish sorting activity,   that’s great when you’re doing Dr. Seuss stuff.

Read: “One Fish, Two Fish, Red Fish, Blue Fish” Sorting with Google Slides

Idea #12 Build a Snowman Creation and Writing Activity with Google Slides

I’ve also got a Build a snowman one.    You may want to hang off on that a little bit further into the winter month, there’s great template that allows students to build their own snowman with a wide collection of eyes and noses and mouths and ears and hats and all sorts of other things. And so they copy and paste those onto their snowman and then there’s a box where they write a little story about what their snowman has done that day or what he’s going to be going off to do.

So lots of real fun things that you could do with slides besides just a traditional presentation.

Read: Build a Snowman with Google Slides

Idea #13: Pixel Art in Google Sheets

VICKI:          Now, all these hacks, you have cute little videos and tutorials and things to help us. So we’re just giving you teachers an overview and then you could pick what you want. So do we have time for another?

[00:06:00]

ERIC:                Sure. Google Sheets  is another fun one. We usually think of Google Sheets as something for math or for doing charts and graphs and it certainly is. Don’t forget that it’s always great for that. But it’s also a great way to do things like pixel art.   I have a template that you can use where you simply put in some letters there and it creates a colored in box for each one of those and you can make pixel art.

Read: Pixel Art Activities for Any Subject with Google Sheets

Idea #14: Random Writing Prompt Generator with Google Sheets

ERIC: Or how about language art with Google Sheets? Absolutely. Sheets are great for randomization.

So I’ve got two templates for random writing prompt generators.  One gives works being randomly put together…

Read: Random Writing Prompt Generator with Google Sheets

Idea #15: Random Emoji Writing Prompt Generator

ERIC:  …another one is random emojis being put together.   And both places, it allows you to generate a whole bunch of random writing prompts that will be great for journal entries, short stories or poems.

Read: Emoji Writing Prompt Generator with Google Sheets

Idea #16: Create Graphic Organizers with Google Drawings

ERIC: Beyond that, if we can still squeeze something in I’ll throw in Google Drawings. http://www.controlaltachieve.com/drawings

One of my favorites, I think it’s overlooked a lot of times because it’s kind of hidden down in the menus there but Google Drawings is a great way to do loads of things including graphic organizers…

Read: Language Arts Graphic Organizers with Google Drawings

Idea #17: Create Interactive Posters with Google Drawings (These are like Thinglink)

ERIC: …interactive images which is like ThingLink, people are familiar with that.  You can use Google Drawings to make images and put hyperlinks on that branch out to videos and websites and additional information.

Read: Googlink: Creating Interactive Posters with Google Drawings

Idea #18: Magnetic “Drag and Drop” Poetry

ERIC: Google drawings is a great way for creativity with magnetic poetry, drag and drop poetry.   It’s also fantastic for math.

Read: Eric has two articles on magnetic poetry

Idea #19: Use Manipulatives and Tangrams in Google Drawings

ERIC: A lot of great manipulatives and interactives you can do such as teaching congruent figures and similar figures,  partitioning shapes…

Read: Pattern Block Templates and Activities with Google Drawings

Idea #20: Download Templates to Teach Shapes and Algebra So You Don’t Have to Create Them Yourself

ERIC: we’ve got algebra tile, pattern blocks, lots and lots of templates that I’ve created that you can just hit the ground running with those.

Read: 11 Ways to Teach Math with Google Drawings

Idea #21: Create Greeting Cards Using Google Drawings

ERIC: But Google Drawing also services well as a desktop publishing tool because it really isn’t something built into Google Suite that quite does what Microsoft publisher does. And so Drawings is a nice stand in for that for things like creating greeting cards, I’ve got a couple of templates for that…

Read: How Your Students Can Use Google Drawings to Make Greeting Cards

Idea #22: Make Motivational Posters in Google Drawings

ERIC: as well as making educational, motivational posters.  We’re used to those big black posters with the big picture and word at the bottom with a neat saying. Those can be done for actual motivation topics or you can pick a vocab term of the week and then add an appropriate image to go with it and a definition in your own terms.

Read: Have Students Create Educational “Motivational Posters” with Google Drawings

Idea #23: Explore Templates on Eric’ Site

[00:08:00]

ERIC:                    And all of those again, those templates are all available on the control of the ControlAltAchieve.com website.

Read: Here is an index of templates on Eric’s site. What a fantastic resource!

VICKI:          Teachers, I know your mind is blown but here’s the thing, you’ve all got great ideas, whether it’s emojis for variables in algebra there’s so many ideas. So one of the greatest things to do with kids is to show them something they’ve never seen before. And the best time to do that is in the first week or two of school. Blow their minds.

Follow the links in the show notes and I love Eric website particular because he shows us how to do stuff but also all the free templates. I have been tweeting out and sending out stuff of his all day, the day we’re taping here just because I love it. It’s great resource for G-Suite. And good luck with back to school. And get in there and use these tools and have some fun.

Thank You, Staples, for Sponsoring Episode 112 of the 10-Minute Teacher Podcast!

Staples is my go-to back to school shopping source. Check out coolcatteacher.com/pro for my ten ways to tackle back to school like a pro. And remember to sign up for Staple’s Teacher Rewards for free shipping orders over $14.99 and 5% back. Staple has everything we need in stock all season long and ready to go for school. Go to staples.com/backtoschool for more information and great deals. Good luck with back to school

Thank you for listening to the Ten-minute Teacher Podcast. You can download the show notes and see the archive at coolcatteacher.com/podcast. Never stop learning.

[End of Audio 0:09:43]

[Transcription created by tranzify.com. Some additional editing has been done to add grammatical, spelling, and punctuation errors. Every attempt has been made to correct spelling. For permissions, please email [email protected]]

Bio as Submitted

Eric has been in education for 25 years, and is currently serving as a Technology Integration Specialist for the Stark Portage Area Computer Consortium in Canton, Ohio where he oversees Google Apps for Education implementation, training, and support, as well as online learning and other technology integration initiatives.

Eric is an authorized Google Education Trainer and a Google Certified Innovator and provides Google Apps training to schools, organizations, and conferences throughout Ohio and across the country. He is a co-leader of the Ohio Google Educator Group (GEG) at tiny.cc/geg-ohio and runs the award-winning blog www.ControlAltAchieve.com where all of his Google Apps and edtech resources can be found. Eric is married with four children.

  The post 23 GSuite Ideas to Excite Your Students about Learning with Eric Curts appeared first on Cool Cat Teacher Blog by Vicki Davis @coolcatteacher helping educators be excellent every day. Meow!

from Cool Cat Teacher BlogCool Cat Teacher Blog http://www.coolcatteacher.com/e112/

[ralph31ortiz]

23 GSuite Ideas to Excite Your Students about Learning with Eric Curts

Episode 112 - The 10-Minute Teacher Podcast

From the Cool Cat Teacher Blog by Vicki Davis

Follow @coolcatteacher on Twitter

Eric Curts @ericcurts  teaches us twenty-three ways to use Gsuite tools in our classroom. With ideas for Google Docs, Slides, Sheets, and Drawings for all subjects and ages, you’ll want to scroll down and follow the links in our enhanced show notes.

Podcast Sponsor

This episode is sponsored by Staples. Staples is my go-to back to school shopping source. Check out coolcatteacher.com/pro for 10 Ways to tackle back to school like a pro. And remember to sign up for Staples Teacher rewards for free shipping on orders over $14.99 and 5% back. Staples has everything we need in stock all season long and ready to go for school. Go to www.staples.com/backtoschool for more information and great deals!

Check out back to school tips for teachers

Listen to the show on iTunes or Stitcher

You can right click and download a copy

Below is a transcript modified for your reading pleasure. For information on the guests and items mentioned in this show, scroll down to the bottom of this post.

****

Transcript of Episode 112: 23 GSuite Ideas to Excite Your Students about Learning with Eric Curts

Download the transcript

VICKI:          It’s back to school and so many of us are getting ready to introduce the G-Suite of tools in the classroom for those of you who don’t know what that is. That’s all these Google tools. And Eric Curts @ericcurts from Control Alt Achieve   and co-leader of their higher Google Educators group has so many fantastic ideas. You’d definitely want to check the transcript and show notes for all of these ideas.

This blog post is being added to 100+ Great Google Classroom Resources for Educators. This resource has a curated list of Gsuite resources, books, and tips.

You’ll definitely want to go to Eric’s website Control Alt Achieve and his YouTube channel.

VICKI:                    So Eric, give us some cool ways that we can use G-Suite to start of the school year with a punch.

ERIC:               What I’m going to take a look at here as we run through these today are just some of the common Google tools that we tend to use but maybe look at them from a different angle and some fun ways they can be used. So why don’t we start off with Google Docs. http://www.controlaltachieve.com/docs

Today, Eric goes through some engaging ideas for using 4 of the Gsuite apps:

Google Docs – http://www.controlaltachieve.com/docs

Google Slides – http://www.controlaltachieve.com/slides

Google Sheets – http://www.controlaltachieve.com/sheets

Google Drawings – http://www.controlaltachieve.com/drawings

    ERIC:               Most people think of that as Google’s word processing program which obviously it is and that’s a fantastic way for students to write reports and wrote stories on all the normal things. But some fun twists that you can put on this, some folks don’t know that Google Docs support emojis. You can actually insert emojis right from the ‘insert special characters’ menu and it’s going to open up a lot of really fun activities for students.

Idea #1: Write Emoji Stories

Idea #2: Summarize Something You’ve Seen or Read Using Emojis

If you’re looking for a way to get them engaged and excited early on in the year, they can write emoji stories or they can summarize a story or a movie or something they’ve seen recently using emojis.

See: 5 Emoji Activities for Google Docs  where Eric describes how to do all of these emoji activities including the emoji math picture shown below.

Idea #3: Use Emojis to Explain Math Variables

ERIC: They can also incorporate this into math. Yes, I used to be a math teacher so I just have a soft spot for math.

[00:02:00]

Emojis can be a great way to replace variables to bring a better concrete understanding of what you’re doing when solving math problems. And then there’s a lot of other possible neat examples. And like you said in the show notes, there’d be links to all of my blog post that go into the specific details on those. But that’s a fun thing.

Emojis help variables come alive and make sense. See Eric’s blog post on emojis in Google docs to learn how to do this.

Idea #4: Black Out Poetry in Google Docs

ERIC: While still on the topic of docs another neat thing to do is to use the highlight tool but not for highlighting. Let’s turn it on its head and use it to black things out. In Google Docs you can use the highlighting tool to do blackout poetry where students start with some text and then remove all the words except what they want to leave for their found poem, you can also use the exact same tool to do summarization.

Idea #5: Article Summarization with Black Out in Google Docs

It’s a process called text reduction strategy which is typically done with a big black marker and an actual piece of paper or an article, but you can do it in Google Docs as well, you can take an article from one of the many excellent websites like DOGO News, throw that in there and have the students go through and remove everything that’s not critical so that they end up with their summarization of the article. It’s a great way to help move students toward those summarization skills.

Read More: Improve Reading Comprehension with Google Docs “Black Out”

Idea #6: Choose Your Own Adventure Stories

Beyond that, lots of other fun things you can do include creating choose your own adventure stories. Create one for students to work together in a group where they write a story and use hyperlinks inside of the doc to jump to different pages as they write their choose your own adventure stories.

Those are just a couple of Docs ideas.

Read More: Choose Your Own Adventure Stories with Google Docs

Idea #7: Teach Anchors and Hyperlinks

VICKI:          And plus, choose your own adventure, we give you the ability to teach about anchors and teach about hyperlinks. There are so many things you can do with these ideas. I love them, Eric.

A hyperlink links to another web page. (Just go to insert –> Hyperlink.) However, an anchor links within the document. This lets you skip down a long page. I do this an easy way in a long document by making headings. Then, insert a table of contents. The headings automatically become anchors. You can also insert anchors manually.  they are a big time saver for students and teaches on long documents, for example, if you’re writing a book.

ERIC:           Absolutely.

VICKI:          Okay, what’s next?

ERIC:            Sure. Let’s jump over to Google Slides. http://www.controlaltachieve.com/slides

A lot of times we think of Google slides as the presentation tool, which of course it is, and there’s nothing wrong with that, please don’t get me wrong. It’s fantastic for kids to just do a presentation. Stand up in front of the class, do a book talk or talk about their explorer or their animal. But there’s a lot of other fun things you can do with slides.

Idea #8: Comic Strips with Google Slides

[00:04:00]

ERIC: One way to do is to create comic strips with Google Slides.   And what you can do is think of each slide as a different panel of the comic strip. And students could then insert clip art and animations and speech bubbles. And when they then published that to the web you’ve got an online animated comic strip, whether it’s to explain a vocab term or science concept or retell part of a story.

Read more: Creative Slide Uses for Students

Idea #9: Create eBooks or Storybooks with Google Slides

In the same vein you can create eBooks or storybooks with Google Slides   where each slide is a page of the eBook and you are allowed to change the page dimensions, it doesn’t have to be the normal landscape. You can make it portrait, you can make a square to make it whatever size book you want.

Read: Google Slides for Student Created Storybooks

Idea #10: Create Stop Motion Animations in Google Slides

Other fun things include stop motion animation. This is a fun trick you can do with slides where basically you just speed up the slide show by hacking the URL just a little bit on the presentation so that you get each slide going by maybe a quarter of a second and you can either take actual photographs using the built-in webcam of your Chromebook or whatever device you have or you can just add images and move them around from one slide to the other.

Read: Stop Motion Animation with Google Slides

Idea #11: Dr. Seus Manipulative Slide Show

But, again, it’s another great creative way for kids to tell stories or express their understanding. Beyond that, some other fun things you can do especially with the little ones – I do have a bunch of manipulative type slide shows. We’ve got a one-fish, two-fish, red-fish, blue-fish sorting activity,   that’s great when you’re doing Dr. Seuss stuff.

Read: “One Fish, Two Fish, Red Fish, Blue Fish” Sorting with Google Slides

Idea #12 Build a Snowman Creation and Writing Activity with Google Slides

I’ve also got a Build a snowman one.    You may want to hang off on that a little bit further into the winter month, there’s great template that allows students to build their own snowman with a wide collection of eyes and noses and mouths and ears and hats and all sorts of other things. And so they copy and paste those onto their snowman and then there’s a box where they write a little story about what their snowman has done that day or what he’s going to be going off to do.

So lots of real fun things that you could do with slides besides just a traditional presentation.

Read: Build a Snowman with Google Slides

Idea #13: Pixel Art in Google Sheets

VICKI:          Now, all these hacks, you have cute little videos and tutorials and things to help us. So we’re just giving you teachers an overview and then you could pick what you want. So do we have time for another?

[00:06:00]

ERIC:                Sure. Google Sheets  is another fun one. We usually think of Google Sheets as something for math or for doing charts and graphs and it certainly is. Don’t forget that it’s always great for that. But it’s also a great way to do things like pixel art.   I have a template that you can use where you simply put in some letters there and it creates a colored in box for each one of those and you can make pixel art.

Read: Pixel Art Activities for Any Subject with Google Sheets

Idea #14: Random Writing Prompt Generator with Google Sheets

ERIC: Or how about language art with Google Sheets? Absolutely. Sheets are great for randomization.

So I’ve got two templates for random writing prompt generators.  One gives works being randomly put together…

Read: Random Writing Prompt Generator with Google Sheets

Idea #15: Random Emoji Writing Prompt Generator

ERIC:  …another one is random emojis being put together.   And both places, it allows you to generate a whole bunch of random writing prompts that will be great for journal entries, short stories or poems.

Read: Emoji Writing Prompt Generator with Google Sheets

Idea #16: Create Graphic Organizers with Google Drawings

ERIC: Beyond that, if we can still squeeze something in I’ll throw in Google Drawings. http://www.controlaltachieve.com/drawings

One of my favorites, I think it’s overlooked a lot of times because it’s kind of hidden down in the menus there but Google Drawings is a great way to do loads of things including graphic organizers…

Read: Language Arts Graphic Organizers with Google Drawings

Idea #17: Create Interactive Posters with Google Drawings (These are like Thinglink)

ERIC: …interactive images which is like ThingLink, people are familiar with that.  You can use Google Drawings to make images and put hyperlinks on that branch out to videos and websites and additional information.

Read: Googlink: Creating Interactive Posters with Google Drawings

Idea #18: Magnetic “Drag and Drop” Poetry

ERIC: Google drawings is a great way for creativity with magnetic poetry, drag and drop poetry.   It’s also fantastic for math.

Read: Eric has two articles on magnetic poetry

Idea #19: Use Manipulatives and Tangrams in Google Drawings

ERIC: A lot of great manipulatives and interactives you can do such as teaching congruent figures and similar figures,  partitioning shapes…

Read: Pattern Block Templates and Activities with Google Drawings

Idea #20: Download Templates to Teach Shapes and Algebra So You Don’t Have to Create Them Yourself

ERIC: we’ve got algebra tile, pattern blocks, lots and lots of templates that I’ve created that you can just hit the ground running with those.

Read: 11 Ways to Teach Math with Google Drawings

Idea #21: Create Greeting Cards Using Google Drawings

ERIC: But Google Drawing also services well as a desktop publishing tool because it really isn’t something built into Google Suite that quite does what Microsoft publisher does. And so Drawings is a nice stand in for that for things like creating greeting cards, I’ve got a couple of templates for that…

Read: How Your Students Can Use Google Drawings to Make Greeting Cards

Idea #22: Make Motivational Posters in Google Drawings

ERIC: as well as making educational, motivational posters.  We’re used to those big black posters with the big picture and word at the bottom with a neat saying. Those can be done for actual motivation topics or you can pick a vocab term of the week and then add an appropriate image to go with it and a definition in your own terms.

Read: Have Students Create Educational “Motivational Posters” with Google Drawings

Idea #23: Explore Templates on Eric’ Site

[00:08:00]

ERIC:                    And all of those again, those templates are all available on the control of the ControlAltAchieve.com website.

Read: Here is an index of templates on Eric’s site. What a fantastic resource!

VICKI:          Teachers, I know your mind is blown but here’s the thing, you’ve all got great ideas, whether it’s emojis for variables in algebra there’s so many ideas. So one of the greatest things to do with kids is to show them something they’ve never seen before. And the best time to do that is in the first week or two of school. Blow their minds.

Follow the links in the show notes and I love Eric website particular because he shows us how to do stuff but also all the free templates. I have been tweeting out and sending out stuff of his all day, the day we’re taping here just because I love it. It’s great resource for G-Suite. And good luck with back to school. And get in there and use these tools and have some fun.

Thank You, Staples, for Sponsoring Episode 112 of the 10-Minute Teacher Podcast!

Staples is my go-to back to school shopping source. Check out coolcatteacher.com/pro for my ten ways to tackle back to school like a pro. And remember to sign up for Staple’s Teacher Rewards for free shipping orders over $14.99 and 5% back. Staple has everything we need in stock all season long and ready to go for school. Go to staples.com/backtoschool for more information and great deals. Good luck with back to school

Thank you for listening to the Ten-minute Teacher Podcast. You can download the show notes and see the archive at coolcatteacher.com/podcast. Never stop learning.

[End of Audio 0:09:43]

[Transcription created by tranzify.com. Some additional editing has been done to add grammatical, spelling, and punctuation errors. Every attempt has been made to correct spelling. For permissions, please email [email protected]]

Bio as Submitted

Eric has been in education for 25 years, and is currently serving as a Technology Integration Specialist for the Stark Portage Area Computer Consortium in Canton, Ohio where he oversees Google Apps for Education implementation, training, and support, as well as online learning and other technology integration initiatives.

Eric is an authorized Google Education Trainer and a Google Certified Innovator and provides Google Apps training to schools, organizations, and conferences throughout Ohio and across the country. He is a co-leader of the Ohio Google Educator Group (GEG) at tiny.cc/geg-ohio and runs the award-winning blog www.ControlAltAchieve.com where all of his Google Apps and edtech resources can be found. Eric is married with four children.

  The post 23 GSuite Ideas to Excite Your Students about Learning with Eric Curts appeared first on Cool Cat Teacher Blog by Vicki Davis @coolcatteacher helping educators be excellent every day. Meow!

from Cool Cat Teacher BlogCool Cat Teacher Blog http://www.coolcatteacher.com/e112/

[patriciaanderson357-blog]

23 GSuite Ideas to Excite Your Students about Learning with Eric Curts

Episode 112 - The 10-Minute Teacher Podcast

From the Cool Cat Teacher Blog by Vicki Davis

Follow @coolcatteacher on Twitter

Eric Curts @ericcurts  teaches us twenty-three ways to use Gsuite tools in our classroom. With ideas for Google Docs, Slides, Sheets, and Drawings for all subjects and ages, you’ll want to scroll down and follow the links in our enhanced show notes.

Podcast Sponsor

This episode is sponsored by Staples. Staples is my go-to back to school shopping source. Check out coolcatteacher.com/pro for 10 Ways to tackle back to school like a pro. And remember to sign up for Staples Teacher rewards for free shipping on orders over $14.99 and 5% back. Staples has everything we need in stock all season long and ready to go for school. Go to www.staples.com/backtoschool for more information and great deals!

Check out back to school tips for teachers

Listen to the show on iTunes or Stitcher

You can right click and download a copy

Below is a transcript modified for your reading pleasure. For information on the guests and items mentioned in this show, scroll down to the bottom of this post.

****

Transcript of Episode 112: 23 GSuite Ideas to Excite Your Students about Learning with Eric Curts

Download the transcript

VICKI:          It’s back to school and so many of us are getting ready to introduce the G-Suite of tools in the classroom for those of you who don’t know what that is. That’s all these Google tools. And Eric Curts @ericcurts from Control Alt Achieve   and co-leader of their higher Google Educators group has so many fantastic ideas. You’d definitely want to check the transcript and show notes for all of these ideas.

This blog post is being added to 100+ Great Google Classroom Resources for Educators. This resource has a curated list of Gsuite resources, books, and tips.

You’ll definitely want to go to Eric’s website Control Alt Achieve and his YouTube channel.

VICKI:                    So Eric, give us some cool ways that we can use G-Suite to start of the school year with a punch.

ERIC:               What I’m going to take a look at here as we run through these today are just some of the common Google tools that we tend to use but maybe look at them from a different angle and some fun ways they can be used. So why don’t we start off with Google Docs. http://www.controlaltachieve.com/docs

Today, Eric goes through some engaging ideas for using 4 of the Gsuite apps:

Google Docs – http://www.controlaltachieve.com/docs

Google Slides – http://www.controlaltachieve.com/slides

Google Sheets – http://www.controlaltachieve.com/sheets

Google Drawings – http://www.controlaltachieve.com/drawings

    ERIC:               Most people think of that as Google’s word processing program which obviously it is and that’s a fantastic way for students to write reports and wrote stories on all the normal things. But some fun twists that you can put on this, some folks don’t know that Google Docs support emojis. You can actually insert emojis right from the ‘insert special characters’ menu and it’s going to open up a lot of really fun activities for students.

Idea #1: Write Emoji Stories

Idea #2: Summarize Something You’ve Seen or Read Using Emojis

If you’re looking for a way to get them engaged and excited early on in the year, they can write emoji stories or they can summarize a story or a movie or something they’ve seen recently using emojis.

See: 5 Emoji Activities for Google Docs  where Eric describes how to do all of these emoji activities including the emoji math picture shown below.

Idea #3: Use Emojis to Explain Math Variables

ERIC: They can also incorporate this into math. Yes, I used to be a math teacher so I just have a soft spot for math.

[00:02:00]

Emojis can be a great way to replace variables to bring a better concrete understanding of what you’re doing when solving math problems. And then there’s a lot of other possible neat examples. And like you said in the show notes, there’d be links to all of my blog post that go into the specific details on those. But that’s a fun thing.

Emojis help variables come alive and make sense. See Eric’s blog post on emojis in Google docs to learn how to do this.

Idea #4: Black Out Poetry in Google Docs

ERIC: While still on the topic of docs another neat thing to do is to use the highlight tool but not for highlighting. Let’s turn it on its head and use it to black things out. In Google Docs you can use the highlighting tool to do blackout poetry where students start with some text and then remove all the words except what they want to leave for their found poem, you can also use the exact same tool to do summarization.

Idea #5: Article Summarization with Black Out in Google Docs

It’s a process called text reduction strategy which is typically done with a big black marker and an actual piece of paper or an article, but you can do it in Google Docs as well, you can take an article from one of the many excellent websites like DOGO News, throw that in there and have the students go through and remove everything that’s not critical so that they end up with their summarization of the article. It’s a great way to help move students toward those summarization skills.

Read More: Improve Reading Comprehension with Google Docs “Black Out”

Idea #6: Choose Your Own Adventure Stories

Beyond that, lots of other fun things you can do include creating choose your own adventure stories. Create one for students to work together in a group where they write a story and use hyperlinks inside of the doc to jump to different pages as they write their choose your own adventure stories.

Those are just a couple of Docs ideas.

Read More: Choose Your Own Adventure Stories with Google Docs

Idea #7: Teach Anchors and Hyperlinks

VICKI:          And plus, choose your own adventure, we give you the ability to teach about anchors and teach about hyperlinks. There are so many things you can do with these ideas. I love them, Eric.

A hyperlink links to another web page. (Just go to insert –> Hyperlink.) However, an anchor links within the document. This lets you skip down a long page. I do this an easy way in a long document by making headings. Then, insert a table of contents. The headings automatically become anchors. You can also insert anchors manually.  they are a big time saver for students and teaches on long documents, for example, if you’re writing a book.

ERIC:           Absolutely.

VICKI:          Okay, what’s next?

ERIC:            Sure. Let’s jump over to Google Slides. http://www.controlaltachieve.com/slides

A lot of times we think of Google slides as the presentation tool, which of course it is, and there’s nothing wrong with that, please don’t get me wrong. It’s fantastic for kids to just do a presentation. Stand up in front of the class, do a book talk or talk about their explorer or their animal. But there’s a lot of other fun things you can do with slides.

Idea #8: Comic Strips with Google Slides

[00:04:00]

ERIC: One way to do is to create comic strips with Google Slides.   And what you can do is think of each slide as a different panel of the comic strip. And students could then insert clip art and animations and speech bubbles. And when they then published that to the web you’ve got an online animated comic strip, whether it’s to explain a vocab term or science concept or retell part of a story.

Read more: Creative Slide Uses for Students

Idea #9: Create eBooks or Storybooks with Google Slides

In the same vein you can create eBooks or storybooks with Google Slides   where each slide is a page of the eBook and you are allowed to change the page dimensions, it doesn’t have to be the normal landscape. You can make it portrait, you can make a square to make it whatever size book you want.

Read: Google Slides for Student Created Storybooks

Idea #10: Create Stop Motion Animations in Google Slides

Other fun things include stop motion animation. This is a fun trick you can do with slides where basically you just speed up the slide show by hacking the URL just a little bit on the presentation so that you get each slide going by maybe a quarter of a second and you can either take actual photographs using the built-in webcam of your Chromebook or whatever device you have or you can just add images and move them around from one slide to the other.

Read: Stop Motion Animation with Google Slides

Idea #11: Dr. Seus Manipulative Slide Show

But, again, it’s another great creative way for kids to tell stories or express their understanding. Beyond that, some other fun things you can do especially with the little ones – I do have a bunch of manipulative type slide shows. We’ve got a one-fish, two-fish, red-fish, blue-fish sorting activity,   that’s great when you’re doing Dr. Seuss stuff.

Read: “One Fish, Two Fish, Red Fish, Blue Fish” Sorting with Google Slides

Idea #12 Build a Snowman Creation and Writing Activity with Google Slides

I’ve also got a Build a snowman one.    You may want to hang off on that a little bit further into the winter month, there’s great template that allows students to build their own snowman with a wide collection of eyes and noses and mouths and ears and hats and all sorts of other things. And so they copy and paste those onto their snowman and then there’s a box where they write a little story about what their snowman has done that day or what he’s going to be going off to do.

So lots of real fun things that you could do with slides besides just a traditional presentation.

Read: Build a Snowman with Google Slides

Idea #13: Pixel Art in Google Sheets

VICKI:          Now, all these hacks, you have cute little videos and tutorials and things to help us. So we’re just giving you teachers an overview and then you could pick what you want. So do we have time for another?

[00:06:00]

ERIC:                Sure. Google Sheets  is another fun one. We usually think of Google Sheets as something for math or for doing charts and graphs and it certainly is. Don’t forget that it’s always great for that. But it’s also a great way to do things like pixel art.   I have a template that you can use where you simply put in some letters there and it creates a colored in box for each one of those and you can make pixel art.

Read: Pixel Art Activities for Any Subject with Google Sheets

Idea #14: Random Writing Prompt Generator with Google Sheets

ERIC: Or how about language art with Google Sheets? Absolutely. Sheets are great for randomization.

So I’ve got two templates for random writing prompt generators.  One gives works being randomly put together…

Read: Random Writing Prompt Generator with Google Sheets

Idea #15: Random Emoji Writing Prompt Generator

ERIC:  …another one is random emojis being put together.   And both places, it allows you to generate a whole bunch of random writing prompts that will be great for journal entries, short stories or poems.

Read: Emoji Writing Prompt Generator with Google Sheets

Idea #16: Create Graphic Organizers with Google Drawings

ERIC: Beyond that, if we can still squeeze something in I’ll throw in Google Drawings. http://www.controlaltachieve.com/drawings

One of my favorites, I think it’s overlooked a lot of times because it’s kind of hidden down in the menus there but Google Drawings is a great way to do loads of things including graphic organizers…

Read: Language Arts Graphic Organizers with Google Drawings

Idea #17: Create Interactive Posters with Google Drawings (These are like Thinglink)

ERIC: …interactive images which is like ThingLink, people are familiar with that.  You can use Google Drawings to make images and put hyperlinks on that branch out to videos and websites and additional information.

Read: Googlink: Creating Interactive Posters with Google Drawings

Idea #18: Magnetic “Drag and Drop” Poetry

ERIC: Google drawings is a great way for creativity with magnetic poetry, drag and drop poetry.   It’s also fantastic for math.

Read: Eric has two articles on magnetic poetry

Idea #19: Use Manipulatives and Tangrams in Google Drawings

ERIC: A lot of great manipulatives and interactives you can do such as teaching congruent figures and similar figures,  partitioning shapes…

Read: Pattern Block Templates and Activities with Google Drawings

Idea #20: Download Templates to Teach Shapes and Algebra So You Don’t Have to Create Them Yourself

ERIC: we’ve got algebra tile, pattern blocks, lots and lots of templates that I’ve created that you can just hit the ground running with those.

Read: 11 Ways to Teach Math with Google Drawings

Idea #21: Create Greeting Cards Using Google Drawings

ERIC: But Google Drawing also services well as a desktop publishing tool because it really isn’t something built into Google Suite that quite does what Microsoft publisher does. And so Drawings is a nice stand in for that for things like creating greeting cards, I’ve got a couple of templates for that…

Read: How Your Students Can Use Google Drawings to Make Greeting Cards

Idea #22: Make Motivational Posters in Google Drawings

ERIC: as well as making educational, motivational posters.  We’re used to those big black posters with the big picture and word at the bottom with a neat saying. Those can be done for actual motivation topics or you can pick a vocab term of the week and then add an appropriate image to go with it and a definition in your own terms.

Read: Have Students Create Educational “Motivational Posters” with Google Drawings

Idea #23: Explore Templates on Eric’ Site

[00:08:00]

ERIC:                    And all of those again, those templates are all available on the control of the ControlAltAchieve.com website.

Read: Here is an index of templates on Eric’s site. What a fantastic resource!

VICKI:          Teachers, I know your mind is blown but here’s the thing, you’ve all got great ideas, whether it’s emojis for variables in algebra there’s so many ideas. So one of the greatest things to do with kids is to show them something they’ve never seen before. And the best time to do that is in the first week or two of school. Blow their minds.

Follow the links in the show notes and I love Eric website particular because he shows us how to do stuff but also all the free templates. I have been tweeting out and sending out stuff of his all day, the day we’re taping here just because I love it. It’s great resource for G-Suite. And good luck with back to school. And get in there and use these tools and have some fun.

Thank You, Staples, for Sponsoring Episode 112 of the 10-Minute Teacher Podcast!

Staples is my go-to back to school shopping source. Check out coolcatteacher.com/pro for my ten ways to tackle back to school like a pro. And remember to sign up for Staple’s Teacher Rewards for free shipping orders over $14.99 and 5% back. Staple has everything we need in stock all season long and ready to go for school. Go to staples.com/backtoschool for more information and great deals. Good luck with back to school

Thank you for listening to the Ten-minute Teacher Podcast. You can download the show notes and see the archive at coolcatteacher.com/podcast. Never stop learning.

[End of Audio 0:09:43]

[Transcription created by tranzify.com. Some additional editing has been done to add grammatical, spelling, and punctuation errors. Every attempt has been made to correct spelling. For permissions, please email [email protected]]

Bio as Submitted

Eric has been in education for 25 years, and is currently serving as a Technology Integration Specialist for the Stark Portage Area Computer Consortium in Canton, Ohio where he oversees Google Apps for Education implementation, training, and support, as well as online learning and other technology integration initiatives.

Eric is an authorized Google Education Trainer and a Google Certified Innovator and provides Google Apps training to schools, organizations, and conferences throughout Ohio and across the country. He is a co-leader of the Ohio Google Educator Group (GEG) at tiny.cc/geg-ohio and runs the award-winning blog www.ControlAltAchieve.com where all of his Google Apps and edtech resources can be found. Eric is married with four children.

  The post 23 GSuite Ideas to Excite Your Students about Learning with Eric Curts appeared first on Cool Cat Teacher Blog by Vicki Davis @coolcatteacher helping educators be excellent every day. Meow!

[lucyariablog]

7 Promotion Tactics to Get Your Content Noticed

If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get your website noticed.

1. Send an email broadcast

Your email list is (hopefully) composed of people who signed up because they’re interested in your brand and want to receive your latest updates. According to Campaign Monitor, you’re six times more likely to get a click from an email campaign than a tweet. That’s a great audience to promote your content to because they’re already engaged and much more likely to share.

You’re 6x more likely to get a click from an email campaign than a tweet via @campaignmonitor. #emailmarketing Click To Tweet

Once a new piece of content is published, send a message to your list. Include a short teaser of the content to encourage them to click through, and be sure to include a call to action asking them to share it.

Five days after you send the first broadcast email, check your analytics to see who didn’t open it. Send the broadcast again — with a different subject line — to this group. You will be surprised at how many clicks you are missing by only sending the broadcast once! (Thanks to Adam Franklin from Bluewire Media for this trick.)

See who didn’t open your e-blast and resend w/ a different subject line, says @Franklin_Adam via @WillBluntAU. Click To Tweet

If you create a lot of content, how often you use this strategy will depend on your audience. For example, if your subscribers signed up for a weekly newsletter (nothing more), then stick to that.

AdRoll sends a regular newsletter highlighting several recent posts from its blog. You could do something like that as well.

HANDPICKED RELATED CONTENT: Email Marketing: A Fresh Take From the Experts

2. Engage with your community

Plenty of tools and platforms will help you join your industry’s conversation and give your content more reach at the same time. Here are some options:

Social media groups

Facebook and LinkedIn groups are great opportunities to dig deeper into a social platform and target your niche audience. Join groups that your content is relevant to, join the conversation, and suggest your content naturally. You can also join and contribute to specific boards on Pinterest.

.@Facebook & @LinkedIn groups are ways to engage with your niche audience, says @WillBluntAU. Click To Tweet

Content promotion networks

You can also get more reach on social media with the help of content promotion networks, such as Viral Content Bee. This platform connects you with other people wanting to promote their content. Share their posts and you receive credits that you can then use to promote your own posts.

Quuu is a tool that automatically curates content for people to share. Sign up to promote your content and select the relevant categories. Then your posts can become a part of the curated content queue.

Online communities

There are plenty of other platforms where you can discuss topics related to your niche. Join Q&A sites like Quora or Yahoo Answers, and you can suggest your content as a resource to answer people’s questions. Just make sure you actually engage in discussions on the platform so it’s not all about promoting your content.

TIP: If you create content about marketing-related topics, Inbound.org and GrowthHackers are two content curation and promotion communities to take advantage of.

HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online

3. Pay to promote

Advertising your content is a fairly new concept that can work well, especially compared to traditional direct-marketing tactics. Pay per click or by number of impressions to help your content get more reach on a variety of platforms.

Facebook Ads

Facebook makes it possible to create targeted ads based on all kinds of criteria, including demographics, location, and specific interest categories. If you know your target audience well, you can take advantage of these features for your content promotion.

StumbleUpon

StumbleUpon offers a paid discovery feature with a pay-per-click model. Its users are mostly college-age millennials so if you have content relevant to this demographic, look into it.

If your content targets college-age millennials, look into promoting it with @StumbleUpon, says @WillBluntAU. Click To Tweet

Reddit Ads

Reddit is another platform full of millennials, but not exclusively. Reddit Ads are an inexpensive option to get more reach for your content on the crowdsourced platform.

Outbrain

Outbrain is a promotion network that displays your content on relevant blogs and news sites. The “related content” section at the bottom of a lot of web pages is usually full of promoted content from Outbrain or one of its competitors.

HANDPICKED RELATED CONTENT: How to Orchestrate the Concert of Paid Content Promotion

4. Reach out on social media

Social platforms are crowded, so there’s no guarantee interested people will see and share your content. To improve your content’s visibility, target interested people directly.

Use a tool like BuzzSumo to find social media users who share content like yours. Just take a keyword from the content you want to promote and type it into its search bar.

You’ll see a list of popular content related to that keyword ordered by most overall shares. Find the most relevant content post and click on “View Sharers” — you’ll want to target this list with your content.

Targeting influencers with a lot of followers is important, but only if they’re likely to engage with your messaging. Make sure you select people with a high retweet and reply ratio (detailed in their BuzzSumo profile).

Connect on a social platform using an @ mention of your influencer to ask for opinions on your content or suggest that his or her audience might like it.

HANDPICKED RELATED CONTENT: 5 Ways to Get Noticed by Influencers on Twitter

5. Connect with influencers outside of social

Social media isn’t the only place you should target influencers. Email is another option likely to capture more attention, especially if your influencer has a busy social profile. A cold email to a previously identified influencer can help you with a lot of things — building links, getting comments, or encouraging sharing. Consider this template:

An email to identified influencer may capture more attention than a social mention, says @WillBluntAU. Click To Tweet

Hi (Name),

I was doing some research into influencers in the (Industry) space and came across your name. I’ve got a lot of respect for the brand you have built for yourself on Twitter.

The reason I’m reaching out is because our team recently put together a helpful resource about (topic), and I think your audience could get some great value from it.

I know you’re busy, but if you have two seconds I’d love you to share it around… Here’s a clickable link:(insert clickable link)

And here’s the original article: (insert article URL and name)

Thanks and have a great day.

Regards,

(Your name)

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand

6. Ask to include your content

Getting your content to appear in roundups is a great way to get more reach and build backlinks at the same time. You can find relevant link roundups to target with the help of Google. Include your niche keyword and one of the following in your search:

Roundup

Weekly

Monthly

Best of

Top 10

Link love

Getting your content to appear in roundups is a great way to get more reach & build backlinks. @WillBluntAU Click To Tweet

Once you’ve found some relevant roundups, reach out to the roundup curator to suggest your blog post be considered for the next entry.

One of my favorite roundups is from Ana Hoffman at Traffic Generation Café who is always open to share the love with a link if you do the same.

7. Write for others

Attract people from the web to important pages on your website (e.g., a squeeze page or sales page) by guest posting or blogging. Create amazing content and pitch it to other sites. If they let you, include links in the content and your author bio to key pages on your site.

There are tons of guest post opportunities, and finding them is easy. Most serious blogs will have a guest post submission page. Use Google to find them:

(Niche keyword) + “guest post submission”

(Niche keyword) + “write for us”

(Niche keyword) + “contribution guidelines”

TIP: Install a plug-in like Alexa on your browser. When you visit a blog you want to pitch to, you can see important traffic stats with just one click.

HANDPICKED RELATED CONTENT: How to Get Guest Posts Published on Top Sites

Wrapping up

Content marketing can do a lot to bring traffic to your website and progress your business goals, but only if you take the right steps to promote your content.

Follow these tactics and monitor their impact on your site traffic:

Broadcast to your email list (more than once).

Evaluate content promotion networks.

Explore options with paid media.

Reach out on social media.

Connect outside social media.

Ask content curators to include your content.

Increase your reach by guest blogging.

You might find that some tactics work better than others, so adjust your strategy and get the most out of your promotion to get your content noticed.

HANDPICKED RELATED CONTENT: Create, Distribute, and Share: 15 Essential Content Marketing Templates

Which other content promotion tactics have you found to be most effective for your business?

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).

Want to ensure you’re in the loop of CMI’s content promotion? Subscribe to the free daily or weekly digest newsletters.

Cover image by Viktor Hanacek, picumbo

The post 7 Promotion Tactics to Get Your Content Noticed appeared first on Content Marketing Institute.

from http://contentmarketinginstitute.com/2017/03/promotion-tactics-content-noticed/

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7 Promotion Tactics to Get Your Content Noticed

If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get your website noticed.

1. Send an email broadcast

Your email list is (hopefully) composed of people who signed up because they’re interested in your brand and want to receive your latest updates. According to Campaign Monitor, you’re six times more likely to get a click from an email campaign than a tweet. That’s a great audience to promote your content to because they’re already engaged and much more likely to share.

You’re 6x more likely to get a click from an email campaign than a tweet via @campaignmonitor. #emailmarketing Click To Tweet

Once a new piece of content is published, send a message to your list. Include a short teaser of the content to encourage them to click through, and be sure to include a call to action asking them to share it.

Five days after you send the first broadcast email, check your analytics to see who didn’t open it. Send the broadcast again — with a different subject line — to this group. You will be surprised at how many clicks you are missing by only sending the broadcast once! (Thanks to Adam Franklin from Bluewire Media for this trick.)

See who didn’t open your e-blast and resend w/ a different subject line, says @Franklin_Adam via @WillBluntAU. Click To Tweet

If you create a lot of content, how often you use this strategy will depend on your audience. For example, if your subscribers signed up for a weekly newsletter (nothing more), then stick to that.

AdRoll sends a regular newsletter highlighting several recent posts from its blog. You could do something like that as well.

HANDPICKED RELATED CONTENT: Email Marketing: A Fresh Take From the Experts

2. Engage with your community

Plenty of tools and platforms will help you join your industry’s conversation and give your content more reach at the same time. Here are some options:

Social media groups

Facebook and LinkedIn groups are great opportunities to dig deeper into a social platform and target your niche audience. Join groups that your content is relevant to, join the conversation, and suggest your content naturally. You can also join and contribute to specific boards on Pinterest.

.@Facebook & @LinkedIn groups are ways to engage with your niche audience, says @WillBluntAU. Click To Tweet

Content promotion networks

You can also get more reach on social media with the help of content promotion networks, such as Viral Content Bee. This platform connects you with other people wanting to promote their content. Share their posts and you receive credits that you can then use to promote your own posts.

Quuu is a tool that automatically curates content for people to share. Sign up to promote your content and select the relevant categories. Then your posts can become a part of the curated content queue.

Online communities

There are plenty of other platforms where you can discuss topics related to your niche. Join Q&A sites like Quora or Yahoo Answers, and you can suggest your content as a resource to answer people’s questions. Just make sure you actually engage in discussions on the platform so it’s not all about promoting your content.

TIP: If you create content about marketing-related topics, Inbound.org and GrowthHackers are two content curation and promotion communities to take advantage of.

HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online

3. Pay to promote

Advertising your content is a fairly new concept that can work well, especially compared to traditional direct-marketing tactics. Pay per click or by number of impressions to help your content get more reach on a variety of platforms.

Facebook Ads

Facebook makes it possible to create targeted ads based on all kinds of criteria, including demographics, location, and specific interest categories. If you know your target audience well, you can take advantage of these features for your content promotion.

StumbleUpon

StumbleUpon offers a paid discovery feature with a pay-per-click model. Its users are mostly college-age millennials so if you have content relevant to this demographic, look into it.

If your content targets college-age millennials, look into promoting it with @StumbleUpon, says @WillBluntAU. Click To Tweet

Reddit Ads

Reddit is another platform full of millennials, but not exclusively. Reddit Ads are an inexpensive option to get more reach for your content on the crowdsourced platform.

Outbrain

Outbrain is a promotion network that displays your content on relevant blogs and news sites. The “related content” section at the bottom of a lot of web pages is usually full of promoted content from Outbrain or one of its competitors.

HANDPICKED RELATED CONTENT: How to Orchestrate the Concert of Paid Content Promotion

4. Reach out on social media

Social platforms are crowded, so there’s no guarantee interested people will see and share your content. To improve your content’s visibility, target interested people directly.

Use a tool like BuzzSumo to find social media users who share content like yours. Just take a keyword from the content you want to promote and type it into its search bar.

You’ll see a list of popular content related to that keyword ordered by most overall shares. Find the most relevant content post and click on “View Sharers” — you’ll want to target this list with your content.

Targeting influencers with a lot of followers is important, but only if they’re likely to engage with your messaging. Make sure you select people with a high retweet and reply ratio (detailed in their BuzzSumo profile).

Connect on a social platform using an @ mention of your influencer to ask for opinions on your content or suggest that his or her audience might like it.

HANDPICKED RELATED CONTENT: 5 Ways to Get Noticed by Influencers on Twitter

5. Connect with influencers outside of social

Social media isn’t the only place you should target influencers. Email is another option likely to capture more attention, especially if your influencer has a busy social profile. A cold email to a previously identified influencer can help you with a lot of things — building links, getting comments, or encouraging sharing. Consider this template:

An email to identified influencer may capture more attention than a social mention, says @WillBluntAU. Click To Tweet

Hi (Name),

I was doing some research into influencers in the (Industry) space and came across your name. I’ve got a lot of respect for the brand you have built for yourself on Twitter.

The reason I’m reaching out is because our team recently put together a helpful resource about (topic), and I think your audience could get some great value from it.

I know you’re busy, but if you have two seconds I’d love you to share it around… Here’s a clickable link:(insert clickable link)

And here’s the original article: (insert article URL and name)

Thanks and have a great day.

Regards,

(Your name)

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand

6. Ask to include your content

Getting your content to appear in roundups is a great way to get more reach and build backlinks at the same time. You can find relevant link roundups to target with the help of Google. Include your niche keyword and one of the following in your search:

Roundup

Weekly

Monthly

Best of

Top 10

Link love

Getting your content to appear in roundups is a great way to get more reach & build backlinks. @WillBluntAU Click To Tweet

Once you’ve found some relevant roundups, reach out to the roundup curator to suggest your blog post be considered for the next entry.

One of my favorite roundups is from Ana Hoffman at Traffic Generation Café who is always open to share the love with a link if you do the same.

7. Write for others

Attract people from the web to important pages on your website (e.g., a squeeze page or sales page) by guest posting or blogging. Create amazing content and pitch it to other sites. If they let you, include links in the content and your author bio to key pages on your site.

There are tons of guest post opportunities, and finding them is easy. Most serious blogs will have a guest post submission page. Use Google to find them:

(Niche keyword) + “guest post submission”

(Niche keyword) + “write for us”

(Niche keyword) + “contribution guidelines”

TIP: Install a plug-in like Alexa on your browser. When you visit a blog you want to pitch to, you can see important traffic stats with just one click.

HANDPICKED RELATED CONTENT: How to Get Guest Posts Published on Top Sites

Wrapping up

Content marketing can do a lot to bring traffic to your website and progress your business goals, but only if you take the right steps to promote your content.

Follow these tactics and monitor their impact on your site traffic:

Broadcast to your email list (more than once).

Evaluate content promotion networks.

Explore options with paid media.

Reach out on social media.

Connect outside social media.

Ask content curators to include your content.

Increase your reach by guest blogging.

You might find that some tactics work better than others, so adjust your strategy and get the most out of your promotion to get your content noticed.

HANDPICKED RELATED CONTENT: Create, Distribute, and Share: 15 Essential Content Marketing Templates

Which other content promotion tactics have you found to be most effective for your business?

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).

Want to ensure you’re in the loop of CMI’s content promotion? Subscribe to the free daily or weekly digest newsletters.

Cover image by Viktor Hanacek, picumbo

The post 7 Promotion Tactics to Get Your Content Noticed appeared first on Content Marketing Institute.

7 Promotion Tactics to Get Your Content Noticed syndicated from http://ift.tt/2maPRjm