#Writer's Ally (Positions it as a tool for content creators) | Explore Tumblr Posts and Blogs

cognispark · 4 months

Text

5 Ways AI Enhances Your Content Creation Process

I. Introduction A. Significance of AI Content Creation in the Digital Era: In today's digital age, AI-driven content creation is imperative, offering heightened productivity, personalized experiences, language adaptation, data-driven insights, continuous development, and collaborative creativity. Businesses and creators embracing AI can efficiently engage consumers, meet demands, and navigate the dynamic digital landscape.

B. The Evolution of AI in Transforming Content Creation: AI has revolutionized content creation by rapidly analyzing data, generating ideas, and producing high-quality content across various mediums, from social media captions to email marketing campaigns. This shift addresses the escalating demands for content creation, marking AI's increasing importance in the process.

Let's delve into five ways AI can elevate content creation:

Streamlining Content Creation with AI: AI aids in crafting usable content in a brand's voice across social networks, offering advice and feedback. Skilled writers use AI-generated content as a foundation, adding a human touch to align with the brand's tone.

Harnessing AI for Social Media Content Generation: AI expedites social media content creation by identifying and providing engaging posts based on data analysis from multiple platforms. This enhances content adaptation for target audiences, ultimately boosting social media performance.

Uncovering New Topics and Keywords: AI facilitates the swift generation of numerous ideas for content topics and keywords, providing a valuable resource for comprehensive content strategies. This aids in identifying audience preferences and internal linking opportunities for SEO benefits.

Optimizing Content for SEO: AI-powered SEO algorithms identify relevant keywords and backlinks, improving rankings and organic traffic. By strategically incorporating keywords, AI enhances the SEO performance of articles, blogs, and other generated content.

Refreshing Outdated Content: AI tools such as CogniSpark.ai, Jasper.ai, and Copy.ai help revamp outdated content swiftly. These tools provide creatively revamped versions, accelerating the rewriting process and ensuring content remains relevant and engaging.

C. CogniSpark: Empowering Content Creation with AI A. Introduction to CogniSpark as a Leading AI Content Creation Platform: CogniSpark, powered by Chat GPT 4 technology, stands out in the industry, offering pre-designed templates for marketing, learning, and HR. The platform's premium version allows users to enhance engagement and ranking by incorporating keywords.

B. Features and Benefits of CogniSpark for Content Creators: CogniSpark's content generator covers a spectrum of content types, from blogs and articles to social media posts and email campaigns. It boosts productivity, optimizes content for search engines, and provides AI translation for over 75 languages, connecting creators with global audiences.

CogniSpark aims to enhance content quality, increase productivity, and connect with target audiences effectively. Its user-friendly interface and commitment to excellence position it as a pivotal player in shaping the future of AI-driven content creation.

II. Conclusion A. Acknowledging AI's Transformative Role in Content Creation: AI has significantly altered the content creation landscape, automating tasks, generating ideas, and optimizing content for SEO, revolutionizing how compelling content is developed and distributed.

B. Highlighting the Synergy Between AI and Human Expertise: While AI technology has transformed content production, recognizing the symbiotic relationship between AI and human skills is crucial. AI serves as a valuable ally, providing capabilities and automation, while human creativity, passion, and empathy contribute to crafting content that resonates deeply with audiences.

In conclusion, the combination of AI and advanced features like those offered by CogniSpark can elevate content creation. By viewing AI as a collaborator, content creators can unlock new levels of creativity, efficiency, and success in shaping engaging and impactful content for the digital age

#ai #course #software #software technology #AI-powered

0 notes

technologygd · 5 months

Text

Unveiling Junia AI: Your Ultimate Companion for Blogging, Content Creation, and SEO Mastery

Introduction

Navigating the vast landscape of online content creation requires not just skill but also strategic tools that can elevate your digital presence. As a seasoned blog writer, I've explored various AI writing tools, and one platform stands out: Junia AI. Let's delve into the realm of this premier online tool, specializing in SEO optimization, and discover why it's the go-to solution for bloggers, content creators, and SEO enthusiasts.

**1. SEO Optimization Reinvented

Driving Organic Traffic with High-Ranking Content

In the competitive digital space, high-ranking content is the key to success. Junia AI empowers users to generate such content in minutes, significantly enhancing their website's SEO performance. The result? An organic traffic surge, AI Writer, improved visibility, and a climb up the search engine rankings ladder.

Effortless Long-Form Content Creation

Long-form content is a proven strategy for attracting website traffic. With Junia AI, the creation of comprehensive articles becomes a breeze. A single click sets the AI in motion, handling everything from keyword research to content generation, ensuring a seamless approach to long-form content creation.

Addressing the Backlink Challenge

Securing quality backlinks is often a stumbling block in the SEO journey. Junia AI confronts this challenge head-on by delivering top-notch, AI-written content. This not only aids in obtaining backlinks but also contributes to increased conversion rates, attracting high-quality traffic and ultimately boosting SEO rankings.

**2. Key Features Empowering Content Creators

Strategic Edge with Competitor Keywords

Junia AI equips users to outperform competitors by providing superior articles based on their competitors' keywords. This strategic edge positions users as leaders in their niche, ensuring a steady flow of engaging and competitive content.

Transformation into 6000-Word SEO Marvels

Keywords are not just words; they are the foundation of SEO success. Junia AI takes this to the next level by transforming keywords into 6000-word articles. This ensures optimization for both search engines and human readers, gradually gaining trust from search engines with each detailed long-form blog post.

Crafting Trust with Structured Articles

Building trust in the digital realm is paramount. Junia AI achieves this by generating well-structured articles complete with bullet points, quotes, text generator and headings. The result is content that not only appeals to search engine algorithms but also engages and resonates with human readers.

**3. AI-Driven Traffic Growth

Audience- and Google-Friendly Outlines

Junia AI serves as a growth accelerator by assisting users in creating outlines that align with both their audience and Google. This strategic approach secures top positions in search engine results and significantly boosts click-through rates – a crucial metric for sustained digital success.

Diversification with Listicles and Pillar Content

Diversifying content is the hallmark of a successful digital strategy. Junia AI enables users to write listicles, attracting clicks with AI-powered, long-form list-based articles. Additionally, users can create pillar content to swiftly fill content gaps and build a topical cluster with AI assistance. This diversity, coupled with AI precision, ensures a cohesive and impactful digital presence.

Overcoming Writer's Block with AI Assistance

Writer's block is a common hurdle, but Junia AI is a reliable companion in overcoming it. The platform ensures that content creation is not only faster but also more effective, leading to more clicks on your blogs. Overcoming writer's block becomes a thing of the past, thanks to Junia AI's ability to ensure strong and engaging content consistently.

Conclusion: Elevate Your Long-Form Content with Junia AI

In conclusion, Junia AI emerges as the ultimate ally for bloggers, content creators, and SEO enthusiasts. Its precision, simplicity, and efficiency make it a paradigm shift in the digital landscape. Elevate your long-form content effortlessly with Junia AI and witness a transformation in both effort and SEO results. Bid farewell to endless writing without SEO benefits, and let Junia AI propel your digital presence to new heights. Your journey to blogging, content creation, and SEO mastery starts with Junia AI.

0 notes

mostlysignssomeportents · 5 years

Text

#1yrago Not in our name: Why European creators must oppose the EU's proposal to limit linking and censor the internet

The European Copyright Directive vote is in three days and it will be a doozy: what was once a largely uncontroversial grab bag of fixes to copyright is now a political firestorm, thanks to the actions of Axel Voss, the German MEP who changed the Directive at the last minute, sneaking in two widely rejected proposals on the same day the GDPR came into effect, forming a perfect distraction (you can contact your MEP about these at Save Your Internet).

These two proposals are:

1. "Censorship Machines": Article 13, which forces online providers to create databases of text, images, videos, code, games, mods, etc that anyone can add anything to -- if a user tries to post something that may match a "copyrighted work," in the database, the system has to censor them

2. "Link Tax": Article 11, which will only allow internet users to post links to news sites if the service they're using has bought a "linking license" from the news-source they're linking to; under a current proposal, links that contain more than two consecutive words from an article's headline will be illegal without a license.

We're all busy and we all rely on trusted experts to give us guidance on what side of an issue to take, and creators often take their cues from professional societies and from the entertainment industry, but in this case, both have proven to be unreliable.

In a recent tweetstorm, Niall from the UK's Society of Authors sets out his group's case for backing these proposals. As a UK author, I was alarmed to see an organisation that nominally represents me taking such misguided positions and I tried to rebut them, albeit within Twitter's limitations.

Here's a less fragmented version.

Niall writes that Article 11 ("link taxes") will not stop you from linking to the news. That's just wrong. If you don't host your own blog on your own server, you'll going to posting your links from one of the platforms, either a multinational, US-based company like Facebook, or a smaller EU competitor. Under Article 11, you can't link to a news-site without a license.

Article 11 doesn't actually define what a "link" or a "news site" is (this is a pretty serious oversight). But Article 11 is an EU-wide version of local laws that were already attempted in Spain and Germany, and under those laws, links that included the headline in "anchor text" (that's the underlined, blue text that goes with a hyperlink) were banned. In the current amendments, Axel Voss has proposed that using more than two consecutive words from a headline would not be allowed without a license.

Niall says that memes and other forms of parody will not be blocked by Article 13's filters, because they are exempted from European copyright. That's doubly wrong.

First, there are no EU-wide copyright exemptions. Under the 2001 Copyright Directive, European countries get to choose zero or more exemptions from a list of permissible ones.

Second, even in countries where parody is legal, Article 13's copyright filters won't be able to detect it. No one has ever written a software tool that can tell parody from mere reproduction, and such a thing is so far away from our current AI tools as to be science fiction (as both a science fiction writer and a Visiting Professor of Computer Science at the UK's Open University, I feel confident in saying this).

Niall says that Wikipedia won't be affected by Article 13 and Article 11. This is so wrong, I published a long article about it. tl;dr: Wikipedia's articles rely on being able to link to analyses of the news, which Article 11 will limit; Wikipedia's projects like Wikimedia Commons are not exempted from Article 13; and commercial Wikipedia offshoots lose what little carveouts are present in Article 13.

Niall says Article 13 will not hurt small businesses, only make them pay their share. This is wrong. Article 13's copyright filters will cost hundreds of millions to build (existing versions of these filters, like Youtube's Content ID, cost $60,000,000 and only filter a tiny slice of the media Article 13 requires), which will simply destroy small competitors to the US-based multinationals.

What's more, these filters are notorious for underblocking (missing copyrighted works -- a frequent complaint made by the big entertainment companies...when they're not demanding more of these filters) and overblocking (blocking copyrighted works that have been uploaded by their own creators because they are similar to something claimed by a giant corporation).

Niall says Article 13 is good for creators' rights. This is wrong. Creators benefit when there is a competitive market for our works. When a few companies monopolise the channels of publication, payment, distribution and promotion, creators can't shop around for better deals, because those few companies will all converge on the same rotten policies that benefit them at our expense.

We've seen this already: once Youtube became the dominant force in online video, they launched a streaming music service and negotiated licenses from all the major labels. Then Youtube told the independent labels and indie musicians that they would have to agree to the terms set by the majors -- or be shut out of Youtube forever. In a market dominated by Youtube, they were forced to take the terms. Without competition, Youtube became just another kind of major label, with the same rotten deals for creators.

Niall says that Article 13 will stop abuses of copyright like when the fast-fashion brand Zara ripped off designers for its clothing. This is wrong (and a bit silly, really). What Zara did was illegal already, and since Zara's clothes are physical objects in shops (and not images on the web), web filters will have no effect on them.

Niall says that Article 13 isn't censorship. This is wrong. Copyright filters always overblock, catching dolphins in their tuna-nets. It's easy to demonstrate that these filters are grossly overblocking. When the government orders private actors to take measures that stop you from posting lawful communications, that's censorship.

Niall says that multinational companies will get a "huge victory" if Article 13 is stopped. That's wrong. While it's true that the Big Tech companies would prefer not to have any rules, they could very happily live with these rules, because they would effectively end any competition from new entrants into the field. Spending a few hundred million to comply with the Copyright Directive is a cheap alternative to having to buy out or crush any new companies that pose a threat.

I sympathise with Niall. As someone's who's volunteered as a regional director for other creators' rights groups, I understand that they're well-intentioned and trying to stand up for their members' interests.

But the Society of Authors and its allies have it wrong here. Articles 11 and 13 are catastrophes for both free expression and artists' livelihoods. They're a bargain in which Europe's big entertainment companies propose to sell Big Tech an Eternal Internet Domination license for a few hundred mil, cementing both Big Content and Big Tech's strangleholds on our ability to earn a living and reach an audience.

Don't take my word for it. David Kaye, the UN's Special Rapporteur on Human Rights, has condemned the proposals in the strongest possible terms.

And Wyclef Jean from the Fugees agrees, seeing Article 13 as a measure that will get between him and his audience by limiting his fans' ability to promote his work and pay his bills.

Meanwhile, Pascal Nègre (who recently stepped down after 20 years as President of Universal Music France) agrees, saying that the deal is "a net negative for artists, for the industry and, ultimately, for the public good."

Link taxes are a bad idea. In an era of fake news, anything that limits the ability of internet users to link to reliable news sources deals a terrible blow to our already weakened public discourse.

Copyright filters are an even worse idea. Not only will these both overblock and underblock, they'll also be ripe for abuse. Because the filters' proponents have rejected any penalties for fraudulently claiming copyright in works in order to censor them, anyone will be able to censor anything. You could claim all of Shakespeare's works on WordPress's filters, and no one would be able to quote Shakespeare until the human staff at the company had hand-deleted those entries -- and you could use bots to re-add those entries more quickly than they could be taken down.

More seriously, corrupt politicians and other public figures have already made a practice of using spurious copyright claims in order to censor unflattering news. Automating the process is a gift to any politician who wants to suppress video of an embarrassing campaign-event remark and any corrupt employer who wants to suppress video of an unsafe and abusive workplace incident.

Creators in the 21st Century struggle to earn a living -- just as we have in all the centuries since the invention of the printing press -- and we will forever be busy making things, and reliant on our professional organisations for guidance on which political currents run in our favour.

But there is a simple rule of thumb we can always follow that will keep us from being led astray: creators should always, always be on the side of free expression and always, always be opposed to censorship. We should always oppose anything that makes it easier to silence legitimate speech, anything that narrows who can control our public discourse by concentrating power into a few hands.

Creators, you have three days to talk to your lawmakers. Save Your Internet is the place to go to call, write and tweet them. This travesty is being undertaken in our name and we have a duty to stop it.

https://boingboing.net/2018/09/10/not-in-our-name.html

2 notes · View notes

scifigeneration · 5 years

Text

'Black Panther' and its science role models inspire more than just movie awards

by Clifford Johnson

It has been said many times that the Marvel movie “Black Panther” is an important landmark. I’m not referring to its deserved critical and box office success worldwide, the many awards it has won, or the fact that it is the first film in the superhero genre to be nominated for best picture at the Academy Awards.

Instead, I’m focusing on a key aspect of its cultural impact that is less frequently discussed. Finally a feature film starring a black superhero character became part of the Marvel Cinematic Universe – a successful run of intertwined movies that began with “Iron Man” in 2008. While there have been other superhero movies with a black lead character – “Hancock” (2008), “Blade” (1998), “Spawn” (1997) or even “The Meteor Man” (1993) – this film is significant because of the recent remarkable rise of the superhero film from the nerdish fringe to part of mainstream culture.

Huge audiences saw a black lead character – not a sidekick or part of a team – in a superhero movie by a major studio, with a black director (Ryan Coogler), black writers and a majority black cast. This is a significant step toward diversifying our culture by improving the lackluster representation of minorities in our major media. It’s also a filmmaking landmark because black creators have been given access to the resources and platforms needed to bring different storytelling perspectives into our mainstream culture.

2017’s “Wonder Woman” forged a similar path. In that case, a major studio finally decided to commit resources to a superhero film headlined by a female character and directed by a woman, Patty Jenkins. Female directors are a minority in the movie industry. Jenkins brought a new perspective to this kind of action movie, and there was a huge positive response from audiences in theaters worldwide.

And beyond all this, “Black Panther” also broke additional ground in a way most people may not realize: In the comics, the character is actually a scientist and engineer. Moreover, in the inevitable (and somewhat ridiculous) ranking of scientific prowess that happens in the comic book world, he’s been portrayed as at least the equal of the two most famous “top scientists” in the Marvel universe: Tony Stark (Iron Man) and Reed Richards (Mr. Fantastic). A black headlining superhero character written and directed by black artists is rare enough from a major studio. But making him – and his sister Shuri – successful scientists and engineers as well is another level of rarity.

Scientists on screen

I’m a scientist who cares about increased engagement with science by the general public. I’ve worked as a science adviser on many film and TV projects (though not “Black Panther”). When the opportunity arises, I’ve helped broaden the diversity of scientist characters portrayed onscreen.

Jason Wilkes is a black scientist on ‘Agent Carter,’ whose character emerged from the author’s talks with the show’s writers. ABC Television, CC BY-ND

Panels from ‘The Dialogues,’ including a black female scientist. 'The Dialogues,' by Clifford V. Johnson (MIT Press 2017), CC BY-ND

I’ve also recently published a nonfiction graphic book for general audiences called “The Dialogues: Conversations about the Nature of the Universe.” Its characters include male and female black scientists, discussing aspects of my own field of theoretical physics – where black scientists are unfortunately very rare. So the opportunity that the “Black Panther” movie presents to inform and inspire vast audiences is of great interest to me.

The history and evolution of the Black Panther character and his scientific back story is a fascinating example of turning a problematic past into a positive opportunity.

Created in 1966 by Stan Lee and Jack Kirby, he’s the first black superhero character in mainstream comics, originally appearing as a guest in a “Fantastic Four” Marvel comic. As a black character created and initially written by nonblack authors, guest-starring in the pages of a book headlined by white characters, he had many of the classic attributes of what is now sometimes controversially known as the “magical negro” in American cultural criticism: He ranked extremely highly in every sphere that mattered, to the point of being almost too unreal even for the comics of the time.

Black Panther is T’Challa, king of the fictional African country Wakanda, which is fathomlessly wealthy and remarkably advanced, scientifically and technologically. Even Marvel’s legendary master scientist – Reed Richards of the superhero team Fantastic Four – is befuddled by and full of admiration for Wakanda’s scientific capabilities. T’Challa himself is portrayed as an extraordinary “genius” in physics and other scientific fields, a peerless tactician, a remarkable athlete and a master of numerous forms of martial arts. And he is noble to a fault. Of course, he grows to become a powerful ally of the Fantastic Four and other Marvel superheroes over many adventures.

While likening Black Panther to a ‘refugee from a Tarzan movie,’ the Fantastic Four marveled at his technological innovations in ‘Introducing the Sensational Black Panther.’ Fantastic Four #52 (July 1966). [Marvel Comics]

The key point here is that the superlative scientific ability of our hero, and that of his country, has its origins in the well-meaning, but problematic, practice of inventing near or beyond perfect black characters to support stories starring primarily white protagonists. But this is a lemons-to-lemonade story.

The Fantastic Four were amazed by the scientific ingenuity of Wakanda in ‘Whosoever Finds The Evil Eye.’ Fantastic Four #54 (September 1966). [Marvel Comics]

Black Panther eventually got to star in his own series of comics. He was turned into a nuanced and complex character, moving well away from the tropes of his beginnings. Writer Don McGregor’s work started this development as early as 1973, but Black Panther’s journey to the multilayered character you see on screen was greatly advanced by the efforts of several writers with diverse perspectives. Perhaps most notably, in the context of the film, these include Christopher Priest (late 1990s) and Ta-Nehisi Coates (starting in 2016), along with Roxane Gay and Yona Harvey, writing in “World of Wakanda” (2016). Coates and Gay, already best-selling literary writers before coming to the character, helped bring him to wider attention beyond normal comic book fandom, partly paving the way for the movie.

Through all of the improved writing of T'Challa and his world, his spectacular scientific ability has remained prominent. Wakanda continues to be a successful African nation with astonishing science and technology. Furthermore, and very importantly, T'Challa is not portrayed as an anomaly among his people in this regard. There are many great scientists and engineers in the Wakanda of the comics, including his sister Shuri. In some accounts, she (in the continued scientist-ranking business of comics) is an even greater intellect than he is. In the movie, T’Challa’s science and engineering abilities are referred to, but it is his sister Shuri who takes center stage in this role, having taken over to design the new tools and weapons he uses in the field. She also uses Wakandan science to heal wounds that would have been fatal elsewhere in the world.

Black Panther isn’t an isolated genius – his half-sister Shuri is a technological wiz herself. Marvel Studios

If they can do it, then why not me?

As a scientist who cares about inspiring more people – including underrepresented minorities and women – to engage with science, I think that showing a little of this scientific landscape in “Black Panther” potentially amplifies the movie’s cultural impact.

Vast audiences see black heroes – both men and women – using their scientific ability to solve problems and make their way in the world, at an unrivaled level. Research has shown that such representation can have a positive effect on the interests, outlook and career trajectories of viewers.

Improving science education for all is a core endeavor in a nation’s competitiveness and overall health, but outcomes are limited if people aren’t inspired to take an interest in science in the first place. There simply are not enough images of black scientists – male or female – in our media and entertainment to help inspire. Many people from underrepresented groups end up genuinely believing that scientific investigation is not a career path open to them.

Moreover, many people still see the dedication and study needed to excel in science as “nerdy.” A cultural injection of Black Panther heroics helps continue to erode the crumbling tropes that science is only for white men or reserved for people with a special “science gene.”

The huge widespread success of the “Black Panther” movie, showcasing T'Challa, Shuri and other Wakandans as highly accomplished scientists, remains one of the most significant boosts for science engagement in recent times.

About The Author:

Clifford Johnson is Professor of Physics and Astronomy at the University of Southern California – Dornsife College of Letters, Arts and Sciences

Clifford V. Johnson is the author of:The Dialogues: Conversations about the Nature of the Universe

This article is republished from our content partners at The Conversation under a Creative Commons license.

#science #STEM #science communication #Marvel #Marvel Studios #Marvel Cinematic Universe #Black Panther #movies #Science Careers

27 notes · View notes

loquaciousgamer-classpecting · 7 years

Note

Can you add Page of Space in your list? Thank you advance! Your blog is very interesting!

Why thank you very much! Here’s Page of Space for you, Anon!

Space holds sway over creation and passion

Pages struggle with learning the ways of their Aspect, but have the potential to become the unequaled masters of it.

A Page of Space is a struggling artist, trying to discover their own voice and learn to express themselves.

Have you ever met somebody who styled themselves as an artist or director or writer or some other kind of content creator, yet had never actually created any content? If so, you’ve met the Page of Space. They are deeply enamored with creation and the expression of emotions; their heroes are people like Tolkien, Hitchcock, and Jackson Pollock. They style themselves as creators and artists, wanting to capture that same spark of creation, but lack a certain something. Maybe it’s the motivation, or the creativity, or even just the focus to sit down and knock out some work. Whatever it is they lack, they are very much the struggling writer archetype, sitting in front of their typewriter waiting for inspiration that never comes.

The Page may not fully live up to their claims of being a “real” artist, but they’re not quite a layperson, either. They have a passion for art and creative works that few others have, and it gives them a slight edge over others in the comprehension of art. Maybe they can recognize the various artistic styles at a glance, or have an encyclopedic knowledge of story tropes, or have an uncommonly sharp eye for color. Whatever it is, and whatever mode of expression they choose to focus on, they have a keen understanding of the tools of creation - it’s the actual usage of those tools that poses a challenge to them.

Simply waiting for inspiration to strike will accomplish nothing for the Page. Creation doesn’t just happen, it needs to be willed to happen. Something needs to motivate the Page to sit down and finally put effort into making something with their own two hands. A motivational speech by a famous artist or writer; a gift of art supplies from a friend; a parent sitting them down and explaining that either they create something or they get a freaking job already. It can be anything, so long as it motivates the Page to get to work.

The Page of Space’s goal for Full Realization is as simple as it daunting: they need to create something. Anything. They need to reach deep inside themselves and find something they have a burning need to express to the world. This will not come easily. They will discard many failed attempts, or produce many subpar works that are just imitations of others. However, with every failure comes another lesson, another revelation of the Page’s inner self and how they might reveal themselves to the world. As they grow, their magnum opus will begin to take on a life of it’s own, absorbing their passion and their burgeoning sense of creativity to become something amazing. It will be a banner of creativity, will and overcoming hardship that will inspire all who encounter it to create something of their own.

Pages can cultivate their Aspect in others to raise armies… eventually.

Space controls the properties, position, and motion of objects in the physical world.

It is not unheard of for a Page who is progressing well on their quest to Full Realization to manifest minor versions of their eventual full powers in times of great stress or need. Because Space is a highly passionate Aspect, the Page of Space is likely to manifest such powers, likely as bursts of great speed, or spatial distortions to shove away threats.

When the Page’s understanding of creation and the nature of created things reaches its peak, his ability to inspire others to great heights of creation will allow him to grant his allies incredible power over space. With the power to manipulate space, his allies will be able to manipulate spatial positioning and velocity. More importantly, each recipient of this power will remain utterly untouched by any such distortions performed by themselves or allies. The battlefield on which the Page of Space marches his army will quickly become a non-Euclidian nightmare through which only they can pass.

#Homestuck #Classpect ask #mod answer #page #page class #space #space aspect #page of space #anon

24 notes · View notes

jmarksthespots · 7 years

Photo

[#WOWFestival #FESTIVAL #PANEL] Women of the World Festival OW: Big Ideas * Intimate Conversations May 7 | 2-7pm @apollotheater | 253 West 125th Street New York, NY Admission: FREE For tickets, REGISTER ONLINE

PANELS

Opening Remarks The Global State Of Women Purna Sen – Director, Policy Division, UN Women

Linking Arms: Why Our Feminism Must Be Intersectional

What are the issues shaping the feminist agenda in the 21st Century? Who gets to set them and how do we ensure that no feminist is left behind? This panel brings leaders from across the feminist movement to discuss why it matters who leads the march and explore what it takes to create an inclusive movement that also stands against racism, homophobia, transphobia, ableism, xenophobia and classism.

Panelists Include: Jude Kelly, Moderator – Artistic Director of Southbank Centre and WOW Festival Founder Tamika Mallory – National Co-Chair of the Women’s March on Washington; President of Mallory Consulting Carmen Perez – National Co-Chair of the Women’s March on Washington; Executive Director of The Gathering for Justice Azadeh Khalili – Former Founding Executive Director – Commission on Gender Equity, Office of the Mayor, NYC

---

Unapologetically Afro-Latina Co-presented by the Caribbean Cultural Center African Diaspora Institute

This interactive conversation celebrates what it means to be an Afro-Latina and explores the intersectionality of her identity. This panel will also address the multilayered impact of race and gender on the lives of Afro-Latinas across the Spanish-Speaking African Diaspora, from socio-economic status, to education and healthcare access, to representation in media and politics.

Panelists Include: Marta Moreno Vega, President CCCADI Nancy Morejon, Award-winning Cuban poet (presented in partnership with Pen World Voices) Malin Falu, Radio and Television personality Magdalena Albizu, moderator – director, NEGRITA documentary; former President of the New York Chapter of the National Association of Latino Independent Producers (NALIP).

---

The M Word: Muslim-American Women on Power and Beauty What is the unchallenged perception of a Muslim-American woman? Who gets to decide what images and narratives about women dominate in the public discourse, the media, and the literary world? Is the hijab a fashion accessory, an expression of one’s faith, or trending iconography? Is a focus on the hijab reductive?A conversation on women—by women—on what it takes to defy obsolete notions of power and beauty, and instead embrace multidimensional identities. Addressing beauty standards, cultural appropriation, faith, and feminism, our diverse panel tackles a few of the most controversial and sensitive topics of our time.

Panelists include: Mara Brock Akil (Being Mary Jane, Black Lightning) Rana Abdelhamid (Hijabis of New York) Mona Haydar (‘Ask A Muslim’) Penina Roth (Franklin Park Reading Series).

Presented by The M W Word: Muslim Americans Take the Mic, a PEN America series supported by Doris Duke Foundation for Islamic Art’s Building Bridges Program and by the PEN America World Voices Festival. This event is co-presented by the Apollo Theater and the 2017 Women of the World Festival.

---

I Love Myself When I’m Laughing: Finding Power Through Comedy

This panel will look at the many cool ways in which comedy has served to empower women who have found success as stand-up comedians, actresses, and writers of major talk shows. In this talk will women will also discuss how they have used humor as a tool to create social change around reproductive rights, Black Lives Matter, sexual trafficking, healthcare, immigration, women’s and LGBTQ rights and how you can too.

Lizz Winstead, moderator – co-creator of Comedy Central’s The Daily Show. Maysoon Zayid – writer, actor, comedian, Maysoon Zayid is the co-founder of the New York Arab-American Comedy Festival. Aida Rodriguez – producer and actress, known for Last Comic Standing, The Comedian, and The Nightly Show with Larry Wilmore. Subhah Agarwal – Subhah’s unique perspective comes from growing up Indian-American in the mid-west. She has been featured on PBS series Modern Comedian, TruTV, Comedy Central, and MTV.

#ACTIVISM

In 2017, it appears you can’t be an effective activist without social media and you can’t be relevant without a ’cause’. Or at least, that’s what we’re led to think. This discussion will explore what activism looks like now compared to the past, what it will look like in the future and the myriad of ways activists are using social media to create narratives and bring the reality of overlooked experiences to the fore for change and empowerment.

Ashleigh Shackelford, moderator – contributing writer at Wear Your Voice Magazine and For Harriet Alaa Basatneh is a human rights activist, writer and Justice Correspondent at FUSION and is the protagonist in the 2013 award-winning documentary, #ChicagoGirl (chicagogirlfilm.com), following Alaa’s tireless efforts to guide revolution in war-torn Syria using only social media and her laptop from 6,000 miles away in the suburbs of Chicago. Lorne Batman is the social media manager for Lady Parts Justice League Elizabeth Luke is a communications manager at Twitter

---

Period Rights: Who Gets To Bleed With Dignity The functions of women’s bodies has historically been hidden from them and ‘polite’ conversation which informs a sense of shame and hush women have talking about their periods. We are now learning how lack of access to sanitary products for certain groups of women in certain social circumstances (poverty, prison, homeless, etc.) prevent them from fully taking part in everyday life and can even lead to disadvantage. WoW has put together a frank debate of experts who are changing the period game and given us the power back to ‘bleed with dignity’ and without impediment.

Moderated by Simone Bresi-Ando

Panelists Include: Jennifer Weiss-Wolf, author of Periods Gone Public (Skyhorse, September 2017);contributor to Ms. Magazine. NYC Council Member Julissa Ferreras-Copeland Nadya Okamoto – co-founded PERIOD. Alison Nakamura Netter – Chief Communications & Development Officer, ZanaAfrica Foundation

---

Masculinity, A Solution? The construct of masculinity has been more vocally challenged in recent years with the emergence of new gender identities, the study of the various negative impact of toxic masculinity, the highlighting of rape culture and the resurgence of feminist ideologies in the mainstream. Can masculinity as we know it survive? Do we need it? Why does it cause so much harm across the world against both men and women? What’s the new ways we can carve a masculine identity that empowers, nurtures and educates men without the pain?

Panelists Include:

Risikat “Kat” Okedeyi, Moderator – hosts a radio show, The LSP Effect, a weekly online show and Creative Conversations. Robert Jones, Jr. is the literary, sociopolitical and psychosexual writer behind the Son of Baldwin blog, which explores issues that matter to queer people of color and their allies. Leo Sheng is a Trans Activist/Advocate and writer for MTVFounders Professor Robert Jensen is a professor in the School of Journalism at the University of Texas at Austin and board member of the Third Coast Activist Resource Center in Austin.He is the author of Plain Radical: Living, Loving, and Learning to Leave the Planet Gracefully (Counterpoint/Soft Skull, 2015). Michael Kimmel – is one of the world’s leading experts on men and masculinities. He is the SUNY Distinguished Professor of Sociology and Gender Studies at Stony Brook University. Among his many books are Manhood in America, Angry White Men, The Politics of Manhood, The Gendered Society and the best seller Guyland: The Perilous World Where Boys Become Men.

---

Give Me Body: What I Learned About Myself & The World When I Embraced & Loved My Body From Sports Illustrated to Beyonce, the current culture of body image politics is evolving and impacting our lives for better and for worse! Panelists will share personal stories about the trauma and pleasure of having “non-traditional” bodies, and will challenge alternative facts promoted via pop culture empowering women and girls to love their bodies and dismiss the haters.

Panelists Include: Ericka Hart is a kinky, poly, activist, sexuality educator, performer and cancer-warrior who after her double mastectomy made waves with her topless photo Jen Ponton is a comedic force and most commonly recognized for her work on Tina Fey’s “30 Rock” and “The Unbreakable Kimmy Schmidt.” Additional participants will be announced

---

Digital Dames: The Future of Women & Girls in Tech This talk will look at the many varied and fascinating ways in which women and girls are impacting the tech sector. Our expert panelists will not only lay out the many challenges that women still face in tech, but will provide solutions on how to break in and break the glass ceiling.

Panelist includes: Sonya Magett, co-founder of Code & Content Academy, a nonprofit that provides coding workshops in underserved communities. Heather Cabot – co-authored GEEK GIRL RISING: Inside the Sisterhood Shaking Up TechRaising Powerful GirlsHow do we give and create empowerment tools and leave a positive, sustainable legacy for the next generation of girls to positively handle and define their identity, ambitions, desires and dreams in a world that is increasingly seeing these things as secondary to its progression?

Moderated by Mommy Blogger, @ChicBusyMoM, Candace Montgomery Panelists Include: Nadia Lopez – Principal at NYC Department of Education. Stacey Patton – an American journalist, writer, author, speaker, and college professor and commentator. She is also founder of the anti-child abuse movement Spare The Kids, Inc. Shireen Ahmed is a sports journalist, former football player, wife and mother. Candace Montgomery, Moderator – Senior Director, Event Marketing at Essence Communications.

---

Please Don’t Let Me Be Misunderstood: An Intimate Conversation on the Experience of Being Trans, Gifted & Black This panel will discuss the transformative experience of being trans, by slaying the misperceptions around being Black, transgender, and a woman. Panelists will address the violence still faced by trans women everyday and the silence surrounding them. This talk will conclude with a discussion envisioning a trans/ cis Black sisterhood and give voice to the ways in which we can mine that Black Girl Magic to find a more powerful level of understanding.

Featuring CeCe McDonald, a transgender prison-reform activist and subject of the documentary, Free CeCe in conversation, with Octavia Lewis, the Audre Lorde Project Trans Justice School Fellow.

---

Uptown Hall: The Power of New York Women The Apollo Theater’s WOW themed Uptown Hall – The Power of New York Women will be an in-depth panel examing the opportunities and obstacles women in positions of power face. How are New Yorkers impacted by what these women do? What power does an average New York woman have to lead and to influence leaders?

Moderated by WNYC’s Jami Floyd.

Panelists include: Piper Anderson, Create Forward Majora Carter, Majora Carter Group Professor Christina Greer, Fordham University Amy Holmes, Rasmussen Reports Margaret Hoover, American Unity Fund Donna Lieberman, NYCLU Janai Nelson, NAACPLDF Sonia Ossorio, NOW- New York City

---

WORKSHOPS WOW Workshop: 5 Ways To Boost Your Career On Social Media Featuring a discussion with Mary Pryor, Director of Digital, Digital Flash New York

WOW Workshop: Self-Acceptance presented by StyleLikeU Mother-Daughter duo Elisa Goodkind & Lily Mandelbaum, the founders of the multimedia company StyleLikeU and creators of “The What’s Underneath Project”, will led a workshop on self-acceptance through personal style.

WOW Workshop: Warrior Women This family-friendly craft workshop invites participants to design wooden door hangers of powerful She-Roes from around the world including: Mama Tingo from Santo Domingo, Queen Nanny of the Maroons, Yaa Asantewaa, Lolita LeBron, Harriet Tubman, and many more.

WOW Workshop: Trap Yoga Apollo Theater Sunday May 7 at 2pm Taught by Trap Yoga guru, Brandon Copeland

This workshop is a fast-paced, power yoga practice done to Trap. Participants should wear comfortable clothes and bring their own mats. Due to limited capacity, this event requires an RSVP. Please RSVP at [email protected].

---

WOW BITES WOW Bites are engaging bite-sized talks delivered by fascinating women with amazing stories from all walks of life.

WOW Bite: Crazy Is My Superpower Featuring AJ Mendez Brooks, former wrestler and three-time WWE champion Divas Champion.

WOW Bite: “Carrying The Weight: My Senior Year As ‘The Mattress Girl. '”Featuring Emma Sulkowicz, a Columbia University student who became the face of sexual assault on college campuses nationwide when she carried around a 50-lb mattress as a work of endurance performance art for her senior thesis.

WOW Bite: My (Underground) American Dream – From Undocumented Immigrant To Goldman Sachs Star Featuring a discussion with Julissa Arce, political commentator, speaker, writer and author of MY (UNDERGROUND) AMERICAN DREAM.

WOW Bite: Harlem: The New Tech Frontier Harlem Featuring Jessica O. Matthews, founder of Uncharted Play, a renewable energy company specializing in motion-based, miniaturized power systems.

WOW Bite: Con Cuatro En Una Casa: How I Make Single Motherhood Look Good Featuring Yvette Russell

WOW Bite: My Hijabi Chronicles Featuring Laylah Amatullah Barrayn, photographer and recent recipient of the Reporting Grant from the International Women’s Media Foundation (IWMF).

WOW Bite: Kindness Is Magic: 25 Acts of Kindness to Incorporate Into Your Life Everyday Featuring Tere Geckle

---

OTHER ACTIVITIES

WOW Reading:Julie Scelfo, author of The Women Who Made New York, reads from the chapter of her book entitled “The Aunties,” which features four women who helped their immigrant communities feel more at home in New York–while also protecting and celebrating cherished cultural traditions from back home.

Suffrage Spotlights:To commemorate the 100th anniversary of the woman’s right to vote in New York state, activists and performers will gather to read excerpts from famous Suffrage speeches from around the world.

Podcast:Shirley McAlpine, a seasoned business coach and facilitator, will launch her new podcast, ‘She’s Got Drive,’ live at the WOW festival. She, along with a roundtable of panelists, will share inspiring stories and offer tips on how to live your life by design and not default.

WOW Film: MAKERS: Women in Politics Executive Produced by: Dyllan McGee & Peter Kunhardt MAKERS: WOMEN IN POLITICS profiles the long, slow fight for female political representation over the last century, from the first woman elected to Congress in 1916 to a young woman running for Detroit City Council in 2013. Trailblazing leaders like Hillary Clinton, Senator Barbara Mikulski, Olympia Snowe, the youngest Republican woman ever elected to the House of Representatives, and Shirley Chisholm, the first African-American woman to serve in Congress, provide a backdrop for younger women like Rashida Tlaib, the first Muslim-American woman elected to the Michigan House. Today’s leaders in Washington, including Elizabeth Warren (D-MA), the first female Senator from Massachusetts, Susan Collins (R-ME), who led the Senate in shaping a deal to end the government shutdown, and Rep. Tulsi Gabbard (D-HI), currently the youngest woman serving in Congress, are also represented. Narrated by Alfre Woodard. About MAKERS MAKERS is a storytelling platform for the trailblazing women of today and tomorrow. Through visual storytelling, podcasts, live events, Emmy-nominated documentaries, and award-winning digital content, we’re inspiring the MAKERS who will shape the future. MAKERS are women who dare to lead. As the largest digital collection of women’s stories ever assembled, MAKERS is inspiring and empowering women to change the world one story at a time. Today, MAKERS.com features over 4,500 videos and the stories of more than 400 women. Current MAKERS include: Hillary Rodham Clinton; media mogul & philanthropist Oprah Winfrey; writer, actor, producer Lena Dunham; U.S. Supreme Court Justice Ruth Bader Ginsberg; artist Alicia Keys, fashion designer Diane von Furstenberg, writer and producer Shonda Rhimes, YouTube sensation Lilly Singh; and more. For more info, visit MAKERS.com

MUSIC/PERFORMANCES Under the Apollo Marquee DJ:Musical Pathways Radio Show RhythmAndSoulRadio.com is the urban eclectic internet radio station where you can listen to your varied music tastes in one place.On May 7th, under the Apollo’s marquee, the hosts of RhythmAndSoulRadio.com’s Musical Pathways Radio Show (The Mad Spinner Jamelle Mel, Lady Scorpio, and Mama Soul) will serve as DJs with a unique music mix celebrating women across the globe. They will play new soul, classic soul, R&B, Hip-Hop, Spoken Word, Reggae, Soca, Calypso, Black Rock, and more from artists you know and love and independent artists who you need to know.

WOW Mainstage DJ: DJ CUPPY Florence Ifeoluwa Otedola, famously known as DJ Cuppy, is a musician and entrepreneur. In 2014, Cuppy released her first compilation House of Cuppy, which saw her pioneer a fresh new sound she dubbed “Neo-Afrobeats” -an electric blend of Tropical House and Afrobeats music.Urban WordThe Sunday program will feature special performances by young poets from Urban Word NYC.Urban Word NYC champions the voices of New York City youth by providing platforms for critical literacy, youth development and leadership through free and uncensored writing, college preparation and performance opportunities.

youtube

#wowfestival #women of the world festival #apollo theater #harlem #community conversations #big ideas #intimate conversations

2 notes · View notes

nothingman · 6 years

Link

These two proposals are:

2. "Link Tax": Article 11, which will only allow internet users to post links to news sites if the service they're using has bought a "linking license" from the news-source they're linking to; under a current proposal, links that repeat more than two consecutive words from an article's headline could be made illegal without a license.

Here's a less fragmented version.

Niall writes that Article 11 ("link taxes") will not stop you from linking to the news. That's just wrong. The Article calls for new rights for publishers to block even very short quotations of articles and headlines. Those pushing the Article have suggested that quoting a "single word" might be acceptable to them, but not more.

Article 11 doesn't actually define what level of quotation is permitted (this is a pretty serious oversight). But Article 11 is an EU-wide version of local laws that were already attempted in Spain and Germany, and under those laws, links that included the headline in "anchor text" (that's the underlined, blue text that goes with a hyperlink) were banned. In the current amendments, Axel Voss has proposed that using more than two consecutive words from a headline would not be allowed without a license.

Niall says that memes and other forms of parody will not be blocked by Article 13's filters, because they are exempted from European copyright. That's doubly wrong.

First, there's no EU-wide exemption for parody. Under the 2001 Copyright Directive, European countries get to choose zero or more exemptions from a list of twenty permissible ones. And as you can see from this patchwork map of those exceptions, there are plenty of countries where you can still be sued for infringement for a parody. Which means that a site operating in that country will be liable.

What's more, these filters are notorious for blocking lawful uses, blocking copyrighted works that have been uploaded by their own creators (because they are similar to something claimed by a giant corporation), and even missing copyrighted works.

Niall says Article 13 is good for creators' rights. This is wrong. Creators benefit when there is a competitive market for our works. When a few companies monopolise the channels of publication, payment, distribution, and promotion, creators can't shop around for better deals, because those few companies will all converge on the same rotten policies that benefit them at our expense.

Niall says that Article 13 will stop abuses of copyright like when the fast-fashion brand Zara ripped off designers for its clothing. This is wrong (and a bit silly, really). Zara's clothes are physical objects in shops (and not files that Zara posts to user-generated content sites), so web filters do not address any infringement of this type.

Don't take my word for it. David Kaye, the UN's Special Rapporteur on Human Rights, has condemned the proposals in the strongest possible terms.

And Wyclef Jean from the Fugees agrees, seeing Article 13 as a measure that will get between him and his audience by limiting his fans' ability to promote his work and pay his bills.

Meanwhile, Pascal Nègre (who recently stepped down after 20 years as President of Universal Music France) agrees, saying that the deal was "a net negative for artists, for the industry and, ultimately, for the public good."

Link taxes are a bad idea. In an era of fake news, anything that limits the ability of internet users to link to reliable news sources deals a terrible blow to our already weakened public discourse.

Copyright filters are an even worse idea. Not only will these both overblock and underblock, they'll also be ripe for abuse. Because the filters' proponents have rejected any penalties for fraudulently claiming copyright in works in order to censor them, anyone will be able to censor anything. You could claim all of Shakespeare's works on Wordpress's filters, and no one would be able to quote Shakespeare until the human staff at the company have hand-deleted those entries.

via Deeplinks

#IFTTT #Feedly #Nothingman uses feedly

0 notes

neptunecreek · 6 years

Text

Not In Our Name: Why European Creators Should Oppose the EU's Proposal To Limit Linking and Censor The Internet

These two proposals are:

2. "Link Tax": Article 11, which will only allow internet users to post links to news sites if the service they're using has bought a "linking license" from the news-source they're linking to; under a current proposal, links that repeat more than two consecutive words from an article's headline could be made illegal without a license.

Here's a less fragmented version.

Niall says that memes and other forms of parody will not be blocked by Article 13's filters, because they are exempted from European copyright. That's doubly wrong.

Niall says Article 13 is good for creators' rights. This is wrong. Creators benefit when there is a competitive market for our works. When a few companies monopolise the channels of publication, payment, distribution, and promotion, creators can't shop around for better deals, because those few companies will all converge on the same rotten policies that benefit them at our expense.

Don't take my word for it. David Kaye, the UN's Special Rapporteur on Human Rights, has condemned the proposals in the strongest possible terms.

And Wyclef Jean from the Fugees agrees, seeing Article 13 as a measure that will get between him and his audience by limiting his fans' ability to promote his work and pay his bills.

Link taxes are a bad idea. In an era of fake news, anything that limits the ability of internet users to link to reliable news sources deals a terrible blow to our already weakened public discourse.

Copyright filters are an even worse idea. Not only will these both overblock and underblock, they'll also be ripe for abuse. Because the filters' proponents have rejected any penalties for fraudulently claiming copyright in works in order to censor them, anyone will be able to censor anything. You could claim all of Shakespeare's works on Wordpress's filters, and no one would be able to quote Shakespeare until the human staff at the company have hand-deleted those entries.

from Deeplinks https://ift.tt/2CGlU7Z

#Deeplinks

0 notes

connecticut-seo-adwords · 6 years

Text

Ways to Get Rid Of the Biggest Challenges As An Internal SEO

SEO has matured to a point at which most companies have at least one SEO, but our community hardly talks about the unique obstacles in-house SEOs face and how to overcome them. Those challenges involve politics, resource scarcity, technical limitations, and more.

Just like SEO consulting, enterprise SEOs need more than just subject expertise. Knowing how to play the political game, budgeting and indirect management are just as important. In this article, you will get to know the solutions for the biggest problems of in-house SEOs. Besides my own, I reached out to my friends Micah (Zendesk), Jim (former GoDaddy), and Brendan (Eventbrite) to share their experience as well.

The Problem is Not Missing Knowledge, But Implementation

It is very frustrating to know what to do, but not being able to do it. It is like a doctor who has a remedy, but the patient cannot afford it. We often feel the same way as in-house SEOs. We know doing x will increase y, but it either can’t be implemented or interferes with someone else’s interests. Sometimes a recommendation can be implemented but takes too long to be worth the effort.

It’s like a doctor who has a remedy, but the patient cannot afford it.

Ask 100 in-house SEOs about their biggest problems and 99 of them will agree on the same ones. “Outdated mindset, not having internal resources, [and] technical limitations” are the core obstacles, according to Micah Fisher-Kirshner, Head of SEO at Zendesk.

Jim Christian, CEO of Blush Digital and former Head of SEO at GoDaddy, paints a similar picture: ”Proving the value of SEO [and] overcoming DEV bottlenecks”.

Or ask 442 enterprise SEOs and come to the same result, like the enterprise SEO survey done by Conductor.

Conductor enterprise SEO Survey

The last question to answer before we dive in is “Why would anyone join a company that puts up such limitations?” There are two reasons. One, you are new to the company and couldn’t see the mess before you joined. Sometimes obstacles are hard to see from the outside. Second, you are the victim of sudden changes within the company. That can be budget cuts, people cuts, internal reorganizations or a new content management system. However got you into the situation, let’s talk about what you can do.

Obstacle 1: Lack of Resources

Being short of engineers, content creators or money is the biggest reason for failure. I have encountered it as an in-house SEO and as a consultant. It is a big problem and often connected to obstacle #3 because in some cases the reason for missing resources is that SEO isn’t deemed important enough to justify the spend.

What To Do When You Have No Engineering Resources for SEO

When you have no engineers to implement your recommendations, look outwards. What can you do outside of your website that has an impact on important (landing) pages? Most often the solution is content marketing. The goals are to a) raise brand awareness to increase organic traffic, b) create “natural” backlinks and c) make content assets that could be implemented on your site at some point in time in the future.

I don’t want to get too deep into explaining how to do content marketing. You find more than enough about the topic on the web and this of course. Focus your efforts on assets that can be shared on other sites and on social media:

Your job is more focused on content marketing than technical SEO in this case, but that is okay because what counts in the end is the impact you make and if you reach your (business) goals. You should create enough valuable assets in the process to fill your landing page, once you have more developer resources. You are making an impact in the present and save up for the future. If you are wondering where to place those content assets if you don’t have technical resources, focus on guest blogging and look at the paragraph “What to do when your CMS doesn’t leave any room for SEO”.

The best way to solve this issue is to get an exclusive developer just for SEO if that is an option.

A common belief amongst management is that the core DEV team(s) can handle any and all requests. The reality, in most cases, is that SEO projects get attached as subtasks to a bigger project and ‘goes along for the ride’. The solution to this problem was to incorporate a full-time DEV member on the SEO team. This developer could easily navigate the websites deployment cycle and get our projects out in days where the same requests would take weeks or months to deploy.

What to Do When Nobody Can Create Content for SEO

What about the opposite case, when you have technical resources but no one for content? You try to get outside resources to create content for you! Other than for development, you don’t need in-house expertise to create content, just subject expertise.

An outside resource can be a contractor, say from Upwork or another freelancer platform, but it can also be someone in the company but outside of your team. Find allies to create content with you, like product managers, PR or social media managers. You will have to convince them of the value of SEO, which I outline further down the article. SEO has the advantage of being a very holistic discipline with many touch points to others. Good content produced once can be used for other channels as well but avoid copy-pasting.

According to SEOclarity, the biggest challenge for in-house SEOs is developing the right content anyway. So you might as well embrace and focus more on it.

SEOClarity enterprise SEO survey

Another option is to find creative ways to leveraging user-generated content. How could your brand leverage your users/customers to create content? UGC can come in the shape of a community, guest articles on your blog, comments, or, if your company has a marketplace business model, be the main content itself.

What to Do When You Have No Budget for Tools

SEO Tools definitely make your life easier, but you can survive without them. Luckily, Google provides some very helpful tools for free, such as Search Console, Google Analytics, Keyword Planner and Google Trends. Bing’s Webmaster Tools provide additional information that the Search Console might not reveal. You can put together an ROI model completely for free, for example, just with the help of Search Console and Google’s Keyword Planner.

Free SEO tools are not enough to do your work well in the long-term, but they allow you to build out use cases to justify more budget. In the worst case, pay for a tool yourself, like SEMrush, so you can get to a point at which you have enough data to show the ROI by investing more into SEO. If there is one thing that justifies more budget, it is more profit.

What to Do When You Don’t Have Enough Time for SEO

You sometimes find yourself challenged with dealing with >1,000,000 pages or > 5 sites, which means you hardly have enough time to take care of everything. This is even tougher when you are the only SEO in your company.

The only way to overcome this obstacle is to evangelize SEO and spread knowledge to increase the positive impact of non-SEOs. The more your colleagues know about SEO, the better they can contribute. The goal is to have other people help you do the work. The question is “how to make your company smarter in terms of SEO”?

The first answer is by creating a platform where people can find knowledge. A powerful tool is a Wiki, like Confluence, that you can use to provide SEO knowledge within the company. In the same realms is internal blogging, which we do a lot at Atlassian. You can use a Wiki or good ol’ email, for example in the format of a monthly newsletter. It is important to create that content exclusively for the company and make it accessible for everyone at any time. If possible, make it mandatory for the onboarding process to consume that material.

The second answer is to proactively educate colleagues through workshops, presentations, and training. Cover all topics, from “What is SEO?” to “Technical SEO” and “SEO for writers”. Teach people hands-on how to do keyword research on their own, how to increase page speed and what great content is in workshops. Keep in mind that every company has employer churn, which means you should repeat SEO workshops in a certain cadence. To close the loop to the first answer, don’t forget to save all material from those trainings in one central place to which people have easy access.

Isolation is dangerous in SEO. Be proactive!

In many cases, SEO teams are either understaffed, or you are alone in your role, and our profession is not well-suited for isolation. Sharing experience and information are vital for SEO. Our community lives from reverse engineering and taking that knowledge out into the world.

The solution to isolation is to be proactive about meeting other SEOs, when you are the only one at your company, for example at SEO meetups or conferences. Don’t hesitate to join Slack channels, like Online Geniuses, and Subreddits, like Big SEO, to seek exchange with the community.

Whatever your limitation is, the art is to focus on what you can do - not on what you can’t do.

It’s an important skill to know when I need to focus elsewhere because the time investment to convince others to do what I need will be too great.

Obstacle 2: Technical Limitations

Micah, head of SEO at Zendesk, agrees with me that there are three basic issues: “So, I have run into a whole variety of in-house issues in my decade-long career in SEO, if I had to narrow it down probably the main ones I’ve dealt with often fall into three categories:

An outdated mindset by others about SEO (which can be worse than having none at all).

Not having the internal resources for SEO work (probably the most common experience for any SEO).

Technical limitations that prevent the optimal SEO benefits.”

We have covered resource issues and will end the article with politics, but the second biggest problem I see for in-house SEO is technical limitations. They are especially frustrating because there is no short-term fix for the core problem. A survey conducted by SEOclarity indicates that the most efficient SEO tactic depends on company size but technical optimization seems to be the most effective one across the board. That makes technical limitations especially painful. There are workarounds, and in the following, we will cover them all.

the most effective SEO strategies according to SEOclarity

What To Do When Your CMS is Not SEO-Friendly

Content management systems can be so technically limited that you cannot make any changes. The reason can be that it is customized or even completely self-written and doesn’t have SEO functionality. Some CMS’s also just flat out have no SEO capabilities. This issue can be connected to not having engineering resources (see above) or too much technical debt (see below).

The solution here is an environment you can control, anything from a blog to a microsites and landing pages. In the worst case scenario, the blog can be on a subdomain and/or Medium, even though I recommend to post on your own blog first and then use the import function for Medium. It can be on WordPress or another platform, as long as you have full control over it. The upside of a solution like WordPress is that you can control the content on that platform and cover the technical side with plugins, plus you can make any changes yourself at any time.

What To Do When You Have Too Much Technical Debt for SEO

A couple of years ago, I consulted a big travel company in Germany that had so much technical debt that it needed 12 engineers just to keep the site alive. It was so loaded with technical debt that we could hardly implement any SEO recommendations.

Technical debt occurs when development is rushed, and sights have to be lowered. It leads to short-term compromises, which can blow up in the long-term. It is basically the cost of doing things fast instead of right.

Technical debt - also a topic for SEOs

As a consequence, high technical debt slows down your engineering team, until it is paralyzed. The solution is to get all stakeholders to agree to decrease technical debt first and then move on with other goals. It is a very similar situation to be in when you have no engineering resources, with the difference that you, as SEO, have to fight for decreasing the debt. If you have your own developer(s), they cannot help you. Instead, they should focus on decreasing technical debt as well. In the meantime focus on things you can do outside the site, as described above.

Obstacle 3: Politics a.k.a. Interfering Interests

Politics is a hot topic for enterprise SEOs

Politics are very powerful, in and outside of SEO. They can go so far that a company spends tens of thousands of dollars to bring in an agency just to back up an argument. Inside a company, politics should get you resources (and sometimes promoted). It is often not about manipulation a la House of Cards but more about making a point for SEO.

Oftentimes the hardest part of my job is communicating the value of SEO to the higher-ups. The numbers alone sometimes aren't enough. Even when we've had remarkable quarters, it amazes me how easy it's forgotten the next quarter.

One reason for stakeholder skepticism is the sheer nature of SEO, which doesn’t provide an immediate harvest of the crop. “SEO, unlike every other channel, doesn't have an immediate payout. Throughout my career projects and ideas were overturned or rejected because there wasn't a way to attribute value.” (Jim Christian)

What To Do When Executives Think SEO is Not Important

The solution to this problem lies in stories, pictures, and charts that show and prove the impact of SEO ($$$). As SEOs, we are also salesmen and our product is our ideas (recommendations). We are all salesmen in a way, as Peter Thiel notes in his great book “Zero to One”: “Sales is hidden: The best salespeople don’t reveal themselves as salespeople. Investment bankers sell businesses; people who sell ads are called „account executives“; people who sell customers work in „business development“; people who sell themselves are ‘politicians’”. The term sales often has a negative association, but it doesn’t have to be that. See it as a pitch.

How To Create An ROI Model to Prove the Monetary Value of SEO

Money makes the world go ‘round. It is the strongest argument in every business. If you can show stakeholders the monetary value, you are hard to argue with. For years, it has been a common tactic to use the CPC of a keyword and its search volume to determine its potential monetary worth.

To overcome this challenge my team and I developed a Keyword Database where our universe of keywords was combined with new customer acquisition, ROI estimates, and time estimates. We constantly refined the calculations to be within 2-5% of reality. This made it extremely easy to build a case for the projects that we wanted to create. It was one of the most valuable lessons I learned in my professional career.

A custom click-curve based on your Search Console data

The general formula to calculate the monetary value of keywords is “CPC x Search volume x CTR”. It is the cost you save when ranking organically, instead of paying for the keyword. We can get quite fancy when doing that with a custom click-curve (see above). It is very impressive to executives, and you learn a lot of helpful things along the way. I was inspired how to make your own, custom click curve with Google Search Console data by Alex Galea. Let me show you how:

In the app, select your site and enter “page” and “query” into the “Group By:” field. You can leave the rest on default. The date range is automatically set to 90 days.

Hit “request data”. From here you can either export the data to Excel or keep it in Google Sheets.

Add another column right next to “Position” and call it “Position (rounded)”. In the field, use the ROUND function and select the cell next to it on the left. It will round the position to the next integer, which will later give us a clear CTR / position.

Select all (ctrl + a) and create a pivot table (data > pivot table).

For the rows, you select “Position (rounded)”, for the values “CTR”. Make sure to select “average” under “summarize by” for the CTR.

What you now have is already very close to the final click curve.

If you like to you can go ahead and copy paste (values only) the first ten positions, or however many you want your click-curve to have, to another cell.

Create a line chart out of the table you just pasted over and show the data labels - et voila! You have a usable click-curve to show around.

Now we want to finish the model by applying that click-curve to find out the monetary worth of a keyword. For that, you want to compile a list of keywords you want to rank for and get their search volume from Google Keyword Planner or another tool of your choice.

I like to use SEMrush’s Keyword Difficulty tool to quickly get the search volume for a list of keywords. It doesn’t give you the CPC, but you can still get that from Google’s Keyword Planner.

Paste your keywords with search volume and CPC into the spreadsheet. I like to give optimistic, realistic and conservative scenarios to manage expectations. That means optimistically you would rank on position #1, realistically on #5 and conservatively on #8. Those are just the rankings I like to pick for my scenarios. You can pick whatever you like, as long as you disclose it to your audience.

Multiply the search volume of a keyword with the CPC and CTR for the respective rankings. So for the first keyword’s optimistic scenario, I multiplied the search volume with the CPC and then CTR for #1.

This list with 3 different scenarios should convince most stakeholders of the value of SEO.

I recommend you to repeat this process 2-4x a year. Your rankings and keyword strategy change and so does your click-curve and ROI model.

How to Evangelize SEO to Executives

“Nothing hampers me more than having to go through layers of red tape to get a page up or modify a live page”. (Micah)

There are two things outside an ROI calculation you can do to convince executives of the need for SEO. First, evangelize SEO through workshops and trainings exclusively for executives. You have to speak a different language when explaining SEO to managers vs. makers. Focus more on the macro perspective, competitors and business impact. Show people how much goes into being successful in SEO.

Second, show results often. Propagate every SEO win, no matter how small.

By getting into a regular rhythm of sharing Google Data Studio reports with the company, I found that people were much more likely to remember our numbers simply because I made them so easy to access and interpret. By sharing it on a bi-weekly cadence, we were able to communicate the value of SEO and actually make it stick. When it came time to request more resources, it was a much easier sell.

As I mentioned in the paragraph “what to do when you don’t have enough time for SEO”, newsletters and dashboard are a good way to show results and get people excited. However, don’t overdo it with the dashboard, especially for executives. If it is overloaded, it will feel like an airplane cockpit, and nobody will look at it.

What To Do When Other Departments Compete with Your Interests

Departments have differentinterests that sometimes conflict with SEO. Just think of SEM going for the same keywords as SEO. I already mentioned the positive aspects of SEO being so holistic, but there are also negative sides. Design, UX, developers, SEM, Social Media and PR are just some of the teams you might collide with. Sometimes you compete for resources, sometimes for clicks.

The best solution is to come together and agree on shared goals, e.g., Objective Key Results (OKRs). In my experience, SEM and SEO either hate or love each other. One proven way to align the two teams is to get executives to agree on optimizing for conversion efficiency. That means bringing in the most conversions for the smallest budget possible. SEM would target keywords the company is not yet ranking organically for and turn the spend down for keywords that are covered by SEO.

Tl;dr: Show the Money and Make People Smarter

In-house SEO faces unique challenges that can be overcome by mastering three skills: proving monetary value, making people smarter and focusing on what can be done.

Sometimes it takes a little creativity, sometimes it takes a little luck, but it definitely takes one thing: perseverance. In my whole career, I have never seen a case in which the mentioned hurdles were overcome easy. It takes a bit of grit, but know that a) you’re not the only one with that problem, b) it is not a death sentence and it c) if you keep at it you’ll eventually crack the nut.

Source

https://www.semrush.com/blog/how-to-overcome-the-biggest-obstacles-as-in-house-seo/

0 notes