#Social Media Security Market Analysis 2023

[marketinsight1234]

Social Media Security Market: Forthcoming Trends and Share Analysis by 2032

Social Media Security Market Size Was Valued at USD 1412 Million in 2023 and is Projected to Reach USD 5378.12 Million by 2032, Growing at a CAGR of 16.02 % From 2024-2032.

A crucial component of internet safety is social media security, which includes tactics and controls meant to shield people and institutions from the constantly changing threats connected to using social networking sites. Social media usage is increasing, which raises the possibility of a number of risks, such as phishing scams, identity theft, privacy violations, and cyberbullying.

The market for social media security has grown significantly in recent years due to growing worries about cyber attacks, data breaches, and online privacy on social media platforms. Social media security solutions are in more demand as more individuals and organizations realize how important it is to protect their digital presence from unwanted activity.

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Updated Version 2024 is available our Sample Report May Includes the:

Scope For 2024

Brief Introduction to the research report.

Table of Contents (Scope covered as a part of the study)

Top players in the market

Research framework (structure of the report)

Research methodology adopted by Worldwide Market Reports

Leading players involved in the Social Media Security Market include:

Symantec (United States)

CA Technologies(United States)

ZeroFOX (United States)

RiskIQ (United States)

SolarWinds(United States)

Proofpoint (United States)

LookingGlass Cyber Solutions (United States)

KnowBe4 (United States)

Centrify (United States)

Social Hub (United States)

Brandle (United States)

Moreover, the report includes significant chapters such as Patent Analysis, Regulatory Framework, Technology Roadmap, BCG Matrix, Heat Map Analysis, Price Trend Analysis, and Investment Analysis which help to understand the market direction and movement in the current and upcoming years. 

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Segmentation of Social Media Security Market:

By Solution

Monitoring

Threat Intelligence

Risk Management

By Security

Web Security

Application Security

Endpoint Security

Network Security

Cloud Security

By End Use Industry

BFSI

Healthcare and life sciences

Manufacturing

Telecom & IT

Media and entertainment

Others 

An in-depth study of the Social Media Security industry for the years 2023–2030 is provided in the latest research. North America, Europe, Asia-Pacific, South America, the Middle East, and Africa are only some of the regions included in the report's segmented and regional analyses. The research also includes key insights including market trends and potential opportunities based on these major insights. All these quantitative data, such as market size and revenue forecasts, and qualitative data, such as customers' values, needs, and buying inclinations, are integral parts of any thorough market analysis.

Market Segment by Regions: -

North America (US, Canada, Mexico)

Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)

Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)

Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)

Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)

South America (Brazil, Argentina, Rest of SA)

Key Benefits of Social Media Security Market Research: 

Research Report covers the Industry drivers, restraints, opportunities and challenges

Competitive landscape & strategies of leading key players

Potential & niche segments and regional analysis exhibiting promising growth covered in the study

Recent industry trends and market developments

Research provides historical, current, and projected market size & share, in terms of value

Market intelligence to enable effective decision making

Growth opportunities and trend analysis

Covid-19 Impact analysis and analysis to Social Media Security market

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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Introspective Market Research (introspectivemarketresearch.com) is a visionary research consulting firm dedicated to assist our clients grow and have a successful impact on the market. Our team at IMR is ready to assist our clients flourish their business by offering strategies to gain success and monopoly in their respective fields. We are a global market research company, specialized in using big data and advanced analytics to show the bigger picture of the market trends. We help our clients to think differently and build better tomorrow for all of us. We are a technology-driven research company, we analyze extremely large sets of data to discover deeper insights and provide conclusive consulting. We not only provide intelligence solutions, but we help our clients in how they can achieve their goals.

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#Social Media Security #Social Media Security Market #Social Media Security Market Size #Social Media Security Market Share #Social Media Security Market Growth #Social Media Security Market Trend #Social Media Security Market segment #Social Media Security Market Opportunity #Social Media Security Market Analysis 2023

[shanemallet]

Will SHIB reach $1?

Shiba Inu, or SHIB, as it's called, is a meme coin that has experienced a spectacular price rise in the recent past. SHIB was introduced as an ERC-20 token in August 2020. Its price rocketed from nothing in January 2021 to a pinnacle nine months later, in October 2021. Despite this instance, SHIB had fallen back.

However, there is still a ray of hope for its price to reach $1 shortly. Its investors also hopefully anticipate the same. So the surfacing question is, “Will SHIB reach 1 cent?” Fingers crossed! Just read on, and you shall comprehend.

Shiba Inu's Historical Performance

Since its inception, SHIB has encountered monumental growth by attaining its ATH (all-time high) of $0.00008845, 2 years ago. Currently, it is trading at a value of $0.000009866, down by 88.83% from its ATH!

However, since last one month, the token has seen a decent uprise of more than 20%. Which again prompts the question, “Will this uptrend continue? And Will SHIB reach 1 dollar?” A quick answer to this from its fans’ perspective is affirmative anticipation.

Will SHIB coin reach $1?

No, SHIB may not reach $1 price very soon! In August 2023, SHIB traded around a peak price of $0.00001072. Four months later, it is trading around $0.0000099. 

SHIB prediction for 2025 suggests that the token may trade between $0.0000227 and $0.0000326, where the former is its minimum value and the latter is its maximum value. While Shibu Inu’s 2030 price prediction anticipates its maximum to be $0.0001204 and its minimum to be around $0.0000836.

Factors to Support Shiba Inu's $1 Price

Some of the factors that may support Shiba Inu’s price to attain $1 are:

Mainstream Adoption: Increasing the mainstream adoption utility of SHIB through payment modes or decentralized financial apps aids in price rises.

Affirmative Market Sentiment: The prevailing affirmative market sentiment is controlled by optimistic trends in prime cryptocurrencies like Bitcoin and Ethereum.

Community Engagement: The growing SHIB community called the “SHIB Army” drives social media trends and plays a key role in attracting new potential investors. 

Strategic Burn: An increase in SHIB price can be driven by reducing its supply. This is positively achieved by a marked decrease in circulating SHIB’s supply via strategic token burns.

Regulatory Clarity: Constructive developments in regulatory measures offer much clarity and intensified security to cryptocurrency investors, thereby increasing the price.

Conclusion

Shiba Inu’s unique features have been pivotal in its journey so far. This immense growth and stability are real assets to the cryptocurrency. Its investors are testimonials to its significant trait of “Loyalty,” assumed to be imbibed from Shiba Inu, the Japanese dog breed. The price forecasts furnished here are purely based on the coin’s past performance and technical analysis.

Before arriving at any financial decisions, marketers, investors, traders, and other users of the SHIB must, therefore, do their research based on the coin’s market status. This greatly helps in avoiding risks of any intensity. Sit back, take a deep breath, and analyze well, for your decisions to make brighter impacts on your SHIB-based investments and transactions.

#Shiba Inu Price Prediction #Shib Price Prediction #Shiba Price Prediction #Shiba Inu Forecast

[techninja]

The Impact of Generative AI on Supply Chain Management: Optimizing Logistics

The generative AI market has been gaining significant traction in recent years, driven by the increasing adoption of artificial intelligence (AI) across various industries. Generative AI refers to a subset of AI techniques focused on creating data, content, or outputs that mimic or resemble human-generated content. This approach enables machines to autonomously produce diverse outputs, including images, text, audio, and video, often indistinguishable from human-created content. In this article, we will delve into the current state of the generative AI market, its applications, challenges, and future outlook.

Market Size and Growth

The global generative AI market size was valued at USD 43.87 billion in 2023 and is projected to grow from USD 67.18 billion in 2024 to USD 967.65 billion by 2032, exhibiting a Compound Annual Growth Rate (CAGR) of 39.6% during the forecast period (2024-2032). This rapid growth is attributed to the rising need for creating virtual worlds in the metaverse, conversational Gen AI ability, and the deployment of large language models (LLM).

Applications of Generative AI

Generative AI has numerous applications across various industries, including marketing, healthcare, finance, and education. In marketing, generative AI is used for content creation, content personalization, content ideation, and automated customer service and support. For instance, generative AI models can write copy from an outline or prompt, and they’re handy for short-form content like blog posts, emails, social media posts, and digital advertising. In healthcare, generative AI is used for medical imaging analysis, disease diagnosis, and personalized treatment planning.

Challenges in Adopting Generative AI

Despite the numerous benefits of generative AI, there are several challenges involved in adopting this technology. Some of the key challenges include data security concerns, biases, errors, and limitations of generative AI, dependence on third-party platforms, and the need for employee training. Additionally, the market faces risks related to data breaches and sensitive information, which can hinder market growth.

Key Players in the Generative AI Market

The generative AI market is dominated by key players such as IBM Corporation, Microsoft Corporation, (Alphabet) Google LLC, Adobe, Amazon Web Services, Inc., SAP SE, Rephrase AI, Nvidia, and Synthesis AI, among others. These companies are driving innovation in the market through the development of new generative AI models and applications.

Future Outlook

The future outlook for the generative AI market is promising, with the potential to transform various industries and revolutionize the way we live and work. As the technology continues to evolve, we can expect to see more sophisticated applications of generative AI, including the creation of virtual worlds in the metaverse and the deployment of large language models. However, the market will also face challenges related to data security, biases, and limitations, which will require careful consideration and mitigation strategies.

Conclusion

In conclusion, the generative AI market is a rapidly growing field with numerous applications across various industries. While there are challenges involved in adopting this technology, the potential benefits are significant, and the market is expected to continue growing at a rapid pace. As the technology continues to evolve, we can expect to see more sophisticated applications of generative AI, which will transform the way we live and work.

#Generative AI #Retail #Marketing #Sales #ChatGPT #Jasper #Einstein GPT #Rapidely #Manychat #Flick #Meta #Mark Zuckerberg #Technology #Future Profits #Market Analysis #Market Size #Opportunities #Forecasts #Growth #Industry Verticals #Global Data #Competitive Landscape #Microsoft Corporation #Google #IBM Corporation #Open AI #Bloomberg Intelligence #Research #Software Revenue #AI Products

[narwatharsh01]

Global Mobile Value-Added Services Market Analysis

Mobile Value-Added Services Market Overview

The global mobile value-added services (MVAS) market has experienced significant growth in recent years, driven by the increasing adoption of mobile devices and the rising demand for data-intensive applications. The Global MVAS market size reached a staggering USD 251.9 billion in 2023, and is projected to reach a phenomenal USD 733.83 billion by 2028, growing at a healthy Compound Annual Growth Rate (CAGR) of 14.30%. Mobile VAS refers to a range of services offered by mobile network operators (MNOs) and content providers to enhance the user experience and generate additional revenue streams beyond basic voice and SMS services. Mobile VAS encompasses a wide range of services, including mobile entertainment (music, videos, games), mobile commerce (m-commerce), mobile banking, location-based services, and enterprise solutions. These services are delivered through various channels, such as SMS, MMS, mobile internet, and mobile applications, providing users with a diverse array of options to meet their evolving needs and preferences.

Visit this Link: Mobile Value-Added Services Market

Market Segmentation

The mobile VAS market can be segmented based on various factors, including service type, platform, and region:

By Service Type

Short Message Service (SMS): SMS remains a popular VAS, with billions of messages sent every day. It is widely used for content delivery, alerts, and interactive services.

Multimedia Messaging Service (MMS): MMS allows for the sending of multimedia content, such as images and videos, and is expected to see significant growth driven by the increasing adoption of smartphones and the demand for richer content experiences.

Mobile Internet: Mobile internet access is becoming increasingly popular, with users accessing the internet through their mobile devices for browsing, social media, and content streaming.

Mobile Music: Mobile music services, such as streaming and downloads, are expected to see significant growth, driven by the increasing popularity of music streaming platforms and the rise of mobile-first music consumption.

Mobile Gaming: Mobile gaming is becoming increasingly popular, with users accessing games through their mobile devices. The market is driven by the availability of high-quality games, the rise of mobile esports, and the increasing adoption of in-app purchases.

By Platform

Android: Android is the most popular mobile operating system, with a significant market share. It offers a wide range of VAS apps and services, catering to diverse user preferences and needs.

iOS: iOS is the operating system used by Apple devices, known for its security and user-friendly interface. It has a strong presence in the premium smartphone segment and offers a curated selection of VAS apps and services.

Windows: Windows is another popular mobile operating system, known for its compatibility with Microsoft products and enterprise-focused VAS offerings.

By Region

Asia-Pacific: The Asia-Pacific region is expected to dominate the mobile VAS market, driven by the large population, increasing adoption of mobile devices, and the rapid growth of mobile internet and digital content consumption. Countries like China, India, and Indonesia are key contributors to the regional market growth.

Europe: Europe is another significant region for mobile VAS, with a high penetration of mobile devices and a growing demand for advanced services. The region is characterized by a mature market with a focus on innovation and regulatory compliance.

Americas: The Americas region is also expected to see significant growth, driven by the increasing adoption of mobile devices and data-intensive applications. The United States and Canada are the major contributors to the regional market, while Latin America presents opportunities for growth in emerging markets.

Click Here to Read More About: MVAS Industry

Market Drivers and Trends

Several factors are driving the growth of the mobile VAS market, including:

Increasing adoption of mobile devices: The increasing adoption of mobile devices, such as smartphones and tablets, is driving the growth of the mobile VAS market. The global smartphone penetration rate is expected to reach 79% by 2025.

Rising demand for data-intensive applications: The rising demand for data-intensive applications, such as video streaming and online gaming, is driving the growth of the mobile VAS market. Global mobile data traffic is expected to grow at a CAGR of 46% from 2022 to 2027.

Advancements in technology: Advancements in technology, such as 5G networks and artificial intelligence, are expected to drive the growth of the mobile VAS market. 5G is expected to enable new use cases and enhance the user experience for mobile VAS.

Increasing competition: The increasing competition among mobile operators is driving the growth of the mobile VAS market, as operators seek to differentiate themselves through the provision of VAS and enhance customer loyalty.

Regulatory changes: Regulatory changes, such as the introduction of new data protection laws and the promotion of digital inclusion, are shaping the mobile VAS market and driving the adoption of responsible and inclusive services.

Key Players and Recent Developments

The mobile VAS market is dominated by several key players, including:

Telkom Indonesia: Telkom Indonesia is a leading mobile operator in Indonesia, offering a wide range of VAS, including mobile entertainment, m-commerce, and enterprise solutions.

Bharti Airtel: Bharti Airtel is a leading mobile operator in India, offering a diverse portfolio of VAS, such as mobile music, mobile games, and mobile payments.

Verizon Communications: Verizon Communications is a leading mobile operator in the United States, offering a range of VAS, including mobile video, mobile security, and mobile workforce solutions.

Vodafone Group: Vodafone Group is a leading mobile operator in Europe, offering a wide range of VAS, such as mobile money, mobile health, and mobile IoT solutions.

These companies are investing heavily in network infrastructure, content partnerships, and new technologies to stay competitive in the rapidly evolving market. For example, Telkom Indonesia has partnered with Netflix to offer exclusive content packages to its subscribers.

Conclusion

The mobile VAS market continues to evolve rapidly, driven by technological advancements, increasing demand for data-intensive applications, and the need for personalized and engaging services. The future of mobile VAS looks promising, with a focus on enhancing user experience, expanding coverage, and leveraging new technologies like 5G and AI to meet the growing demands of consumers and businesses worldwide. As the market matures, key players will need to adapt their strategies to address emerging trends, such as the rise of over-the-top (OTT) services and the increasing importance of data privacy and security.

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[jayanthitbrc]

Future-proofing Strategies: Anticipating Trends and Crafting Effective Marketing Resource Management Industry Strategies

Overview and Scope Marketing resource management refers to a software solution used by organizations to effectively plan, budget, execute, and analyze their marketing activities. It facilitates better control over marketing resources, improving efficiency, and maximizing return on investment (ROI) in marketing initiatives. Sizing and Forecast The marketing resource management market size has grown rapidly in recent years. It will grow from $5.37 billion in 2023 to $6.20 billion in 2024 at a compound annual growth rate (CAGR) of 15.3%.  The marketing resource management market size is expected to see rapid growth in the next few years. It will grow to $11.03 billion in 2028 at a compound annual growth rate (CAGR) of 15.5%.  To access more details regarding this report, visit the link: https://www.thebusinessresearchcompany.com/report/marketing-resource-management-global-market-report Segmentation & Regional Insights The marketing resource management market covered in this report is segmented – 1) By Solution Type: Marketing Reporting And Analytics, Capacity Planning Management, Financial Management, Creative Production Management, Brand And Advertising Management, Marketing Asset Management, Other Solutions 2) By Deployment Type: Cloud-based, On-premises 3) By Vertical: Media And Entertainment, Retail, Banking, Financial Services, And Insurance, Healthcare, Consumer Goods, Automotive, Manufacturing, Apparel, Other Verticals North America was the largest region in the marketing resource management market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing resource management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. Intrigued to explore the contents? Secure your hands-on sample copy of the report: https://www.thebusinessresearchcompany.com/sample.aspx?id=14748&type=smp Major Driver Impacting Market Growth A rise in digital marketing initiatives is expected to propel the growth of the marketing resource management market moving forward. Digital marketing initiatives refer to online strategies and tactics aimed at promoting products or services, leveraging channels such as social media, search engines, email, and websites to reach and engage target audiences, ultimately driving brand awareness and conversions. Key Industry Players Major companies operating in the marketing resource management market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Adobe Systems Inc., HCL Technologies Limited, Broadridge Financial Solutions, SAS Institute Inc., Teradata Corporation, Aprimo LLC, MarcomCentral, BrandMaker GmbH, Sitecore Corporation, North Plains Systems Corporation, Capital ID B.V., Allocadia Software Inc The marketing resource management market report table of contents includes: 1. Executive Summary 2. Market Characteristics 3. Market Trends And Strategies 4. Impact Of COVID-19 5. Market Size And Growth 6. Segmentation 7. Regional And Country Analysis . . . 27. Competitive Landscape And Company Profiles 28. Key Mergers And Acquisitions 29. Future Outlook and Potential Analysis Contact Us: The Business Research Company Europe: [phone] Asia: [phone] Americas: [phone] Email: [email protected] Follow Us On: LinkedIn: https://in.linkedin.com/company/the-business-research-company   Twitter: https://twitter.com/tbrc_info   Facebook: https://www.facebook.com/TheBusinessResearchCompany   YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ   Blog: https://blog.tbrc.info/   Healthcare Blog: https://healthcareresearchreports.com/   Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model

[priyanshisingh]

Online Recruitment Market Outlook: Global Trends and Forecast Analysis (2023-2032)

The online recruitment market refers to the use of web-based platforms and technology solutions to attract, select, and hire candidates for various job openings. This market leverages digital resources such as job portals, company websites, professional social networking sites, and other online recruitment tools to streamline the hiring process. The primary advantage of online recruitment is its ability to reach a wider audience, offer cost-effective solutions, and significantly reduce the hiring time. It also allows for sophisticated data analytics and targeting, enabling employers to efficiently filter and manage large volumes of applications. With the increasing penetration of the internet and mobile devices, the online recruitment market has grown exponentially, becoming integral to modern HR strategies. This market is continually evolving with advancements in technology, such as artificial intelligence (AI) and machine learning, which are enhancing the precision and effectiveness of online recruitment processes.

The market dynamics of online recruitment are influenced by several key factors that shape the industry's evolution and operational practices-

Technological Advancements: Continuous improvements in technology drive the online recruitment market. Innovations such as artificial intelligence (AI), machine learning, and predictive analytics are increasingly integrated into recruitment platforms to automate processes, improve candidate matching, and enhance decision-making.

Increased Internet and Social Media Usage: As more people use the internet and engage on social media platforms, recruiters have greater opportunities to reach potential candidates. This has expanded the recruitment landscape from local to global, enabling companies to attract talent from different regions and backgrounds.

Changing Workforce Demographics and Preferences: The shifting demographics of the workforce, including the rise of millennials and Gen Z who are highly adept at using digital platforms, influence online recruitment strategies. These generations often prefer online job searches and digital interactions during the hiring process.

Demand for Remote and Flexible Work: The increasing demand for remote and flexible work arrangements has pushed companies to adopt online recruitment methods that can accommodate these needs. This trend has been significantly accelerated by the COVID-19 pandemic, which forced many businesses to adapt to virtual recruiting.

Economic Fluctuations: Economic conditions significantly impact the online recruitment market. For instance, a booming economy can lead to an increase in hiring and a surge in the use of online recruitment tools, while an economic downturn might reduce hiring volumes but increase the number of job-seekers using online platforms.

Competition and Differentiation: As the market becomes more crowded, differentiation becomes crucial for online recruitment platforms. Unique features such as advanced filtering, enhanced candidate experience, and robust data security can help platforms stand out.

Regulatory Environment: Compliance with employment laws and data protection regulations (like GDPR) also shapes the online recruitment market. Platforms must ensure that their processes and systems comply with local and international laws, affecting how they manage and store data.

Major Key Players-

Self-Management Group

Pymetrics

HackerRank

Ultimate Software (UltiPro)

iCIMS

Monster Worldwide

Jobvite

Ideal

SAP SE

Textio

Recruiterbox

Naukri.com

Zoho Corporation

More About Report- https://www.credenceresearch.com/report/online-recruitment-market

Markert Competitive Analysis-

Market Share and Positioning-

LinkedIn, being part of Microsoft, leverages its extensive network and data analytics to offer targeted job postings and recruitment solutions.

Indeed and Monster compete primarily on volume and reach, often being the go-to platforms for both job seekers and employers globally.

Glassdoor differentiates itself by providing transparency in company cultures and expectations through employee reviews.

Innovation and Technological Integration-

AI and machine learning are widely used for better matchmaking between job listings and applicants, as seen with platforms like LinkedIn and ZipRecruiter.

Mobile optimization is crucial as mobile job searches continue to rise. Most platforms now offer mobile apps or mobile-friendly websites.

Strategic Partnerships-

Many online recruitment firms form partnerships with educational institutions and certification providers to offer integrated career services.

Collaboration with other tech companies, for instance, LinkedIn with Microsoft, enhances data integration and user experience.

Challenges and Opportunities-

Differentiation: In a market flooded with options, providing unique features such as advanced analytics, personalized job alerts, or superior candidate management tools can help platforms stand out.

Data Privacy and Security: With increasing regulations like GDPR, platforms must ensure compliance while still offering effective recruitment solutions.

Economic Sensitivity: Fluctuations in the job market affect the demand for recruitment services, prompting platforms to adjust their strategies during economic downturns or booms.

Customer Retention and Acquisition Strategies

Providing value-added services such as resume-building tools, career advice, interview coaching, and detailed analytics can help retain users.

Engaging user interfaces, simplified application processes, and personalized communication are critical for attracting new users.

Segmentation of Global Online Recruitment Market-

Global Online Recruitment Market – By Job Type

Part-Time

Permanent

Global Online Recruitment Market – By Deployment Application

Finance

Marketing

Sales

Engineering

IT

Hotel & Catering

Others

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[rohitpalan]

Cloud Database and DBaaS Market Surges: Expected to Reach US$ 69,806.5 Million by 2033

The Cloud Database and Database-as-a-Service (DBaaS) market is poised for remarkable growth, with projections indicating a value of US$ 18,611.2 million in 2023 and a staggering rise to US$ 69,806.5 million by 2033. These figures reflect an anticipated Compound Annual Growth Rate (CAGR) of 14.1% during the forecast period, underlining the industry’s tremendous potential and demand.

Healthcare, baking, and insurance businesses are dispersed and heavily rely on their websites. As a result, these businesses decide to use cloud databases and DBaaS solutions to cut their operating expenses and hence increase their productivity. The need for cloud databases and DBaaS is rising in non-traditional industries including social networking, online gaming, and online music merchants.

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Key Takeaways

One of the primary factors projected to drive the cloud database and DBaaS market growth is the growing need for self-driving cloud databases.

The solution component of the cloud database and DBaas market is expected to rise at a CAGR of 14.2% throughout the forecast period.

The structured query language segment is projected to rise at a CAGR of 13.6% throughout the forecast period.

North America is predicted to be the most advanced region in terms of cloud database and DBaaS adoption.

BFSI, consumer goods and retail, healthcare, and life sciences, telecom and IT, government, media and entertainment, manufacturing, and energy and utilities are just a few of the main industries that have embraced cloud database and DBaaS solutions and services.

Regional Trends and Insights

Geographically, the adoption of cloud databases and DBaaS solutions is not limited to specific regions. The trend is witnessed across the globe, with North America, Europe, Asia Pacific, and other regions embracing these solutions for their operational and strategic advantages. Factors such as the proliferation of cloud technology, increasing internet penetration, and a growing emphasis on digital transformation are contributing to the market’s widespread adoption.

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Demand Soars Across Industries: Healthcare, Banking, and More

Driven by the digital transformation era, the Cloud Database and DBaaS market is witnessing soaring demand from a range of industries. Notably, sectors such as healthcare, banking, and insurance, which rely extensively on online presence, are adopting cloud databases and DBaaS solutions to streamline operations, cut operational costs, and enhance overall efficiency. The trend extends to non-traditional sectors like social networking, online gaming, and online music retailers, which are also experiencing a notable surge in demand for these solutions.

Region-wise Insights and Category-wise Insights

In North America, the Cloud Database and DBaaS market is poised to grow exponentially due to the presence of established tech giants and the continuous innovation ecosystem. Europe follows suit with a strong inclination towards digitalization, while the Asia Pacific region showcases immense potential driven by a growing number of startups and businesses transitioning to cloud-based solutions.

Drivers and Opportunities

The adoption of cloud databases and DBaaS is fueled by the need for scalable, flexible, and cost-efficient data management solutions. Enterprises are recognizing the benefits of offloading their database management to cloud platforms, enabling them to focus on core competencies. This shift also caters to the growing requirement for remote accessibility, real-time data analysis, and seamless collaboration, thereby accelerating market growth.

Competition Analysis

The Cloud Database and DBaaS market is witnessing intense competition among leading players striving to expand their market share. Companies are investing significantly in research and development to offer innovative and robust solutions, catering to the evolving needs of various industries. As the market continues to expand, collaborations, partnerships, and strategic acquisitions are becoming commonplace strategies for companies aiming to enhance their competitive edge.

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Key Segments

By Database Type:

Structured Query Language (SQL)

Not only Structured Query Language (NoSQL)

By Component:

Solution

Services

Cloud Database and DBaaS Market By Service:

Professional Services

Consulting

Implementation

Support and Maintenance

Managed Services

By Deployment Model:

Public Cloud

Private Cloud

Hybrid Cloud

By Organization Size:

Large Enterprises

Small and Medium-sized Enterprises (SMEs)

By Vertical:

Banking, Financial Services and Insurance (BFSI)

Telecom and Information Technology (IT)

Government

Consumer Goods and Retail

Manufacturing

Energy and Utilities

Media and Entertainment

Healthcare and Life Sciences

Others (Education, Travel and Hospitality, and Transportation)

By Region:

North America

Europe

APAC

Middle East and Africa (MEA)

Latin America

#Cloud Database and DBaaS Market

[industryforecastnews]

Artificial Intelligence In Banking Market Size To Reach $143.56Bn By 2030

Artificial Intelligence In Banking Market Growth & Trends

The global artificial intelligence in banking market size is expected to reach USD 143.56 billion by 2030, growing at a CAGR of 31.8% from 2024 to 2030, according to a new report by Grand View Research, Inc. AI's integration in banking offers personalized financial guidance, customized product suggestions, and customized services based on individual behaviors and preferences. By analyzing extensive data sets, AI enables banks to understand customers on a deeper level, enhancing the overall experience. This technology optimizes risk assessment, drives operational efficiency, strengthens security measures against fraud, and empowers data-driven decision-making, ultimately propelling the banking market forward through improved customer satisfaction, cost savings, and innovative service offerings.

Technological advancements serve as the engine propelling the banking market into new frontiers. Innovations such as artificial intelligence, machine learning, blockchain, and advanced analytics redefine traditional banking paradigms. Machine learning refines algorithms, enhancing accuracy in decision-making and customer service. Blockchain ensures secure, transparent, and efficient transactions. Moreover, mobile banking, contactless payments, and biometric authentication optimize convenience and accessibility. These advancements streamline operations, reduce costs, and also strengthen a more inclusive banking environment, satisfying diverse customer needs. As technology evolves, it continually transforms the banking landscape, driving efficiency, security, and customer-centricity.

Digital transformation in banking transcends mere technology adoption; it's a holistic transformation of the banking ecosystem towards agility, customer-centricity, and technological prowess. Its core objective is aligning with evolving customer needs enhancing operational efficiency and fortifying security standards. For instance, in June 2023, Infosys Limited signed a deal with Danske Bank, a Danish multinational banking and financial services corporation, to expedite its digital transformation endeavors and generate increased value for its customers through artificial intelligence (AI). The company has entered a five-year agreement valued at $454 million, with the option for renewal for an additional year, up to three times.

Request a free sample copy or view report summary: https://www.grandviewresearch.com/industry-analysis/artificial-intelligence-banking-market-report

Artificial Intelligence In Banking Market Report Highlights

The Risk Management segment is dominated the market with a significant market share in 2023. Effective risk management systems help prevent financial losses due to market fluctuations, credit defaults, operational failures, or cyber threats. This motivates financial institutions to invest significantly in robust risk management infrastructure

The Natural Language Processing (NLP) segment has seized a substantial market share, asserting dominance in the industry as of 2023. NLP algorithms process vast amounts of financial news, reports, and social media data to predict market trends and sentiment analysis for investment decisions

Banks in North America have access to vast amounts of consumer data, providing a rich source for AI algorithms to analyze and derive insights. This data abundance fuels the development of robust AI models for various banking applications

The large Enterprise segment is dominated the market with a significant market share in 2023. Having extensive and diverse datasets enables large enterprises to train more accurate and sophisticated AI models. These models can better understand customer behaviors, predict trends, identify potential risks, and offer personalized services.

Customers increasingly prefer digital and self-service options. AI-powered assistants fulfill this need, encouraging the adoption of technological advancements and positioning banks as innovative and customer-centric institutions

The integration of AI-driven personalized recommendations and services in banking fundamentally transforms customer relationships, propelling market growth. Using individual spending behaviors, investment tendencies, and financial objectives, banks create customized solutions that perfectly match each customer's preferences and requirements

Artificial Intelligence In Banking Market Segmentation

Grand View Research has segmented the global artificial intelligence in banking market based on component, application, technology, enterprise size, and region:  

Artificial Intelligence In Banking Component Outlook (Revenue, USD Million, 2017 - 2030)

Service

Solution

Artificial Intelligence In Banking Application Outlook (Revenue, USD Million, 2017 - 2030)

Risk Management

Customer Service

Virtual Assistant

Financial Advisory 

Others

Artificial Intelligence In Banking Technology Outlook (Revenue, USD Million, 2017 - 2030)

Natural Language Processing (NLP)

Machine Learning & Deep Learning

Computer vision

Others

Artificial Intelligence In Banking Enterprise Size Outlook (Revenue, USD Million, 2017 - 2030)

Large Enterprise

SMEs

Artificial Intelligence In Banking Regional Outlook (Revenue, USD Million, 2017 - 2030)

North America

U.S.

Canada

Europe

Germany

U.K.

France

Asia Pacific

China

Japan

India

South Korea

Australia

Latin America

Mexico

Brazil

Middle East and Africa

Kingdom of Saudi Arabia (KSA)

UAE

South Africa

List of Key Players in the Artificial Intelligence In Banking Market

Amazon Web Services, Inc.

Capital One

Cisco Systems, Inc.

FAIR ISAAC CORPORATION (FICO)

Goldman Sachs

International Business Machines Corporation

JPMorgan Chase & Co.

NVIDIA Corporation

RapidMiner

SAP SE

Browse Full Report: https://www.grandviewresearch.com/industry-analysis/artificial-intelligence-banking-market-report

#AI In Banking Market #AI In Banking Market Size #AI In Banking Market Share #AI In Banking Market Trends #AI In Banking Market Growth

[mamaswaystoasunsetlifestyle-blog]

TikTok's Impact on American Culture

TikTok, a popular app, has become a significant part of American culture, with its memes and content viewed millions of times.

The House of Representatives passed a bill in March to force Chinese owners of TikTok to sell to a non-Chinese owner or face a ban.

The Chinese government could use the app to obtain sensitive U.S. user data or influence content to serve its interests.

The legislation would require the Senate to pass, survive lawsuits from TikTok and creators, and buyers to clear regulatory approval.

The app has become Hollywood's favorite marketing machine, influencing music, movies, beliefs, product success, and celebrity definitions.

The app's influence extends beyond the app, influencing the music, movies, and the definition of a celebrity.

Hollywood's Response to TikTok's Impact

Hollywood initially dismissed TikTok's arrival in 2018, leading to denial and fear among young adults.

However, Hollywood now sees TikTok as indispensable, with films like "Anyone But You" and "M3gan" gaining significant success due to TikTok users re-enacting credit sequences.

TikTok has also served as a ticket-selling machine for films, like  "Wonka" and "Barbie."

The platform's user-centric approach has led to the creation of videos that provide behind-the-scenes "realness," making it a popular platform for news aggregation and analysis.

TikTok's Influence on News Discourse

V Spehar, a social media influencer, has used TikTok to share videos explaining missed events, making him a regular at White House briefings.

Pew Research Center found that about one-third of 18- to 29-year-olds get news regularly on TikTok, outpacing other age groups.

In 2023, about 14% of American adults regularly got news on TikTok, compared to just 3% in 2020.

The appeal of TikTok has raised concerns about accuracy and context as original reporting is funneled through other accounts.

TikTok's Impact on Conspiracy Theories

TikTok has become a platform for debunking conspiracy theories, with posts illustrating a flimsy patchwork of assumptions and coincidences.

The platform's recommendation algorithms and low barrier to entry have made such posts thrive.

Conspiracy theories, which draw high engagement, are one of the most profitable categories on TikTok.

TikTok's Influence on Music Industry and National Security

TikTok's Controversy

Two young men promoted a toothpaste theory that colored dots on toothpaste tubes correspond to natural, medicinal, or chemical ingredients.

The theory was quickly retweeted, copied, and stitched into reaction videos.

Colgate, a major toothpaste manufacturer, denied the rumor.

Even silly rumors can lead to real-world harm, with recommendations for homemade alternatives.

TikTok's Impact on Music Industry

TikTok has become a potent promotional outlet for the music industry.

The platform has become vital in the race to mint a new hit.

Universal Music Group withdrew the rights to its music on the app, saying TikTok was trying to "bully" the company to accept low terms.

Swift, who releases her music through Universal but has owned the copyrights to her work since 2018, broke ranks and put her songs back on TikTok.

TikTok's Potential as a Propaganda Tool

The algorithm is wrapped in a mystery, provided by engineers working for ByteDance, the Chinese company that controls the platform.

The Chinese government has issued regulations that require Beijing’s regulators to grant permission before any ByteDance algorithms can be licensed to outsiders.

There is always a possibility of ByteDance's algorithm becoming a pipeline for influencing citizens and voters in subtle and not-so-subtle ways.

Senator Mark Warner, the chairman of the Senate Intelligence Committee, noted that TikTok has emerged as a news source and, it collects data on users that the Chinese government could find useful, even crucial.

The real question is whether anyone gets to look under the hood of TikTok.

Southern Alamance Middle School's Solution to "Toilet TikToks"

Southern Alamance Middle School in Graham, N.C., implemented a solution to combat student distractions from social media, known as "Toilet TikToks."

The school removed the bathroom mirrors used for filming TikToks and introduced an online system for students to be excused from class.

The system has led to a significant decrease in bathroom visits from students asking to be excused just to make videos.

The school is among dozens of other U.S. districts that have filed lawsuits accusing social media platforms, including TikTok, of unfairly ensnaring young people.

The school's acting superintendent, Kristy Davis, emphasizes the importance of addressing the negative impacts of social media on students' well-being.

TikTok's popularity has disrupted other social media platforms, with rivals attempting to replicate its image but failing to reproduce its hypnotic energy.

TikTok is also trying to compete with YouTube and introduce an e-commerce platform to rival Instagram.

TikTok's Brain Activity and its Impact on the Brain

TikTok's algorithm selects videos based on past use, increasing brain activity related to reward, attention, and social processing.

TikTok users reported experiencing, a "flow state" associated with engaging but not frustrating activities, compared to Instagram users.

The app's immersive quality may induce enjoyment, concentration, and time distortion.

TikTok's Role in Fashion and the Met Gala

TikTok has been invited to be an honorary host of the annual Met Gala, growing influence in the fashion industry.

The company's CEO, Shou Chew, has been named an honorary of the gala, alongside Loewe designer Jonathan Anderson.

Despite the prohibition of all social media inside the party, TikTok's influence has grown significantly, with over 75 billion views associated with the #TikTokfashion hashtag and almost 500 million with #2023Gala alone.

Luxury brands regularly sign up TikTok stars as brand ambassadors, creating a cycle where TikTok feeds the gala machine, which feeds TikTok.

TikTok's Impact on Mental Health and Campaigns

TikTok's algorithm has led to a downward spiral of mental health content, with users often exposed to repetitive content.

The surge in mental health content has increased self-diagnosis among young people, with ADHD and anxiety disorders diagnosed more frequently during the pandemic.

Profit motives may influence these trends, with platforms often featuring advertising from app-based mental health services and influencers having sponsorship deals.

Research warns that TikTok videos can deliver misinformation, with around one-fifth of videos mentioning cognitive behavioral therapy being inaccurate.

Despite these concerns, some users credit TikTok for breaking open the national conversation around mental illness.

President Biden's TikTok campaign, which uses the platform to reach potential voters, has gained significant attention.

The campaign relies on young, digitally fluent aides to host its TikToks, which can sometimes be offensive or dismissive.

The @bidenhq account has around 299,000 followers, but the campaign's success is attributed to its ability to engage with its audience.

Kiara Springs earns significant income from her TikTok posts, earning between $10,000 and $12,000 for getting people to buy what she suggests.

TikTok's Role in Marketing and Product Development

TikTok's Addiction and Advertising

TikTok's addictive, cost-effective content is a part of many brands' marketing strategies.

Brands believe their videos with everyday people can go viral more easily than on platforms like Instagram.

The average user spends nearly an hour on the platform daily.

TikTok's Shopping Feed

Last year, the app launched a shopping feed, allowing direct purchases from various vendors.

Some brands consider creating TikTok content for their products before developing them.

Impact of Viral Products

Viral products on TikTok can lead to increased sales.

Examples include Stanley tumblers, feta cheese, and a drugstore mainstay.

Some products, like Cat Crack Catnip, sold out quickly after being shared on TikTok.

TikTok's Influence on Recipes

The platform has transformed cooking by presenting recipes over time in videos.

The platform favors concepts over recipes, allowing viewers to watch and make them.

TikTok's Data Collection

TikTok, owned by a Chinese company, collects significant information from users.

This includes your IP address, location, contacts, messages, and viewing history.

The company can also look for phone or email addresses in other users' address books unless privacy settings are turned off.

TikTok's Influence on Adult Life and Financial Advice

Shelley Polanco, a senior at Brandeis, seeks guidance on adulthood through TikTok accounts featuring older women of culture.

@itsrealllylola, who shares her life lessons and advice on ignoring judgments.

She also seeks support from Dr. Amanda Hanson, a "midlifemuse," and Shera Seven, a 40-year-old woman offering dating advice.

Shannon, a TikTok transformation coach, helped her visualize her future self and write goals.

Hannah Williams, a content creator, uses the platform to help people understand their potential earnings.

FinTok, the money, and personal finance community app, has changed how we accept advice from strangers and how much ordinary people are willing to share about their financial status.

Vivian Tu, a 30-year-old former Wall Street trader, offers practical advice on high-yield savings accounts and retirement savings.

57% of Gen Z users like or leave a comment after watching a video on the platform.

However, there are concerns about crypto scams and potential gains on TikTok, and commenters often offer corrections when scams or bad advice crop up.

TikTok has been influential in getting people to watch their screens upright instead of sideways; a phenomenon spreading to other platforms like Apple, a professional Spanish soccer league, and major news publishers.

#tiktoksimpactonamericanculture

[justalb8]

Social Media Governance: promoting professionalism in communication.

Week 10: Social Media Governance

In today's interconnected society, social media has become indispensable for both individuals and organizations. From sharing updates to engaging with audiences, social media platforms offer endless opportunities for communication and outreach. However, this great power also comes with significant responsibility, highlighting the increasing importance of social media governance. Newberry (2023) defined social media governance as a comprehensive set of policies, systems, processes, and approval procedures. This governance encompasses all structures and institutional processes used to manage interdependencies among various stakeholders, primarily groups (Linke & Zerfass, 2013).

Newberry (2023) further emphasized the critical role of social media governance. Firstly, it serves to safeguard brand reputation - maintaining a consistent social media voice and brand identity across platforms helps followers easily recognize and interact with your content. This clarity also aids followers, customers, and potential clients in distinguishing official brand channels, reducing the risk of being misled by fraudulent social media accounts. Secondly, social media governance minimizes risks by addressing security considerations. Although not every brand will face reputation crises, no organization is immune to crises, irrespective of the stringency of security protocols.

Given these factors, it's evident that social media governance demands careful planning from the outset, while also acknowledging associated risks and operational challenges. So, how can social media governance be effectively managed? Establishing brand standards, clear approval processes, and policies stands out as the pivotal step for companies and businesses. Additionally, closely monitoring user feedback and adopting responsive communication strategies are crucial. Moreover, training in management practices and social media planning can streamline operations. Finally, implementing security measures to mitigate fraud, hacks, or data loss is imperative.

In recent years, social media governance tools have become commonplace, particularly among global companies and businesses. A notable example is the Meta Business Suite, designed for social media and advertising management on Facebook and Instagram. This tool facilitates communication strategy development, advertising tracking, metrics analysis, and operational oversight. Bredava (2023) advocated for leveraging Meta's analytics and supplementary tools to enhance marketing strategies on these platforms, enabling error identification, correction, and optimization of content and activities.

In summary, social media governance is a fundamental task for individuals, businesses, and companies alike. Utilizing supportive tools, planning, and policy establishment can significantly enhance the effectiveness and precision of communication efforts.

References:

Newberry. C 2023, 8 Must-Haves of a Smart Social Media Governance Plan. https://blog.hootsuite.com/social-media-governance #:~:text=Social%20media%20governance%20is%20a,social%20media%20policies%20and%20guidelines

Linke, A., & Zerfass, A. (2013). Social media governance: Regulatory frameworks for successful online communications. Journal of Communication Management, 17(3), 270-286.

#mda20009 #week10 #social media

[apacentrepreneur-blog]

How Hyper-Personalization is Impacting Modern Market Dynamics

In the emerging market trend, personalization has become popular in recent years. It is because of the profit the businesses make with the personalization and improving customer experience. The approach of hyper-personalization has come into the picture which is more into making people feel special and will help retain them. Digital marketing has become an effective move in marketing your products and services. This article let us learn more about the strategic approach of hyper-personalization and its market size to gain more profitability with targeted advertising. 

What is Hyper-personalization

Hyper-personalization is a marketing strategy that uses AI together with machine learning to collect unique, personal, and specific data of each user of an online platform. The data collected is then analyzed by the brand’s data analytical tools which are personally designed to send curated messages and advertisements. It is beyond the task of addressing the customer with their names and aims and sending the right and recommended content at the right time.  Examples of this marketing strategy are – customized home pages of Amazon, curated recommendations of Netflix content, and social media adverts on previously searched content. 

Difference between personalization and Hyper-personalization

It the important aspect to learn the difference between personalization and hyper-personalization as hyper-personalization is far more advanced than personalization. In the case of personalization, the company aims to gather data that is based on user interaction and the history of search or order. They then analyze the data to understand the behavior of their customers and hence will send them messages or emails that are more relevant to their customer’s choices. This will enhance the user’s interest and also save time in searching the products. 

Whereas in the case of hyper-personalization, it is more than the traditional personalization approach. This is because hyper-personalization depends on analysis of the real-time data and hence will be more accurate or near to what customers exactly are looking for. In the case of personalization, it uses the data gathered from the history or past order and may not be that effective. Due to several reasons, a customer might not be looking for it currently or have bought from a different platform or source. Hence hyper-personalization is more about using real-time data to improve the level or quality of customization for a better user experience.

Hyper-personalization market analysis 

Hyper-personalization market size is expected to grow at a faster rate as all industries are using the advanced marketing approach in their business model. The valuation of hyper-personalization globally in 2023 was USD 18.9 billion and foresees to meet USD 74.82 billion by 2033. It is also estimated to grow from 2014 to 2033 at a CAGR of 14.75%. This is because of the increased focus on the individual customer experience and recommendations that are personalized. Hyper-personalization is also dominated by e-commerce segments with decent market revenue here some of the lead players in the market are PepsiCo Ltd, IBM Corporation, Oracle Corporation, Amazon web services, Google LLC, Microsoft Corporation, Infosys Ltd, SAP SE, and many more. 

Challenges and Future Trends 

Businesses will have to gather unique and personal data about their users for analysis it will have to address the concerns that will be related to data privacy and security. This is one of the most common challenges for every company that uses e-commerce and digital platforms for their sales and marketing. Automation has a major role in hyper-personalization but one must also balance with the human touch as it is essential in connecting the people. 

The future enhancement can be integrated with voice technology to use voice-activated devices and chatbots that will encourage customer engagement and assistance will also become easier. The brands can also make utilization of AR to create visualization effects of the products to the customers.

Conclusion

To conclude, with the use of advanced technology and effective marketing strategies, one can crack this competitive market dynamics for increased profitability. Hyper-personalization can be the best technological approach in marketing for improvised and better customer experience which will in turn increase sales and revenue generation for the organization. The user’s expectations are high hence working on them and achieving them will help the businesses to sustain in the market.

Visit More : https://apacentrepreneur.com/how-hyper-personalization-is-impacting-modern-market-dynamics/

#modernmarketing #digitalmarketing #ai #technology

[infinitiresearch]

Talent Acquisition Management Software Market - Analysis, Size and Forecast 2024-2028

Originally published on Technavio: Talent Acquisition Management Software Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, China, India, UK, Germany - Size and Forecast 2024-2028

**Introduction:** The Talent Acquisition Management Software Market is poised for substantial growth, with a forecasted increase of USD 2.59 billion and a Compound Annual Growth Rate (CAGR) of 10.31% between 2023 and 2028. This article provides an in-depth analysis of market dynamics, including drivers, trends, challenges, and key players shaping its trajectory.

**1. Market Overview:** The talent acquisition management software market is driven by factors such as the rapid shift toward web-based applications, the need for streamlining hiring processes, and increasing product launches and strategic alliances among market participants.

**2. Growth Drivers:** - *Web-based Applications and Digitization:* The increasing emphasis on digital transformation and remote work arrangements has fueled demand for cloud-based talent acquisition management software. Web-based solutions offer accessibility, scalability, and integration capabilities, streamlining recruitment processes and enhancing candidate experiences. - *Streamlining Hiring Processes:* Digitization of talent acquisition enables organizations to optimize recruitment outcomes through data-driven insights and automation. Web-based software facilitates collaboration among hiring teams and provides valuable recruitment performance metrics.

**3. Market Trends:** - *Social Media Integration:* Organizations are leveraging social media platforms as real-time data sources for talent acquisition. Job seekers utilize platforms like LinkedIn, Indeed, and Glassdoor, leading companies to integrate multiple online databases into their recruitment processes.    **4. Market Challenges:** - *Open-Source Software Availability:* The availability of open-source software presents a challenge to the market by offering cost-effective alternatives to proprietary solutions. Open-source solutions appeal to organizations, particularly SMEs, due to their accessibility, flexibility, and customizability.

**5. Market Segmentation:** - *Deployment:* The on-premises segment, favored by large organizations for data security and control, is witnessing significant growth. On-premises solutions offer enhanced security features and customization options, driving their adoption among enterprises. - *End-user:* Large enterprises dominate the market due to their complex workforce management needs. Market players like IBM, Oracle, SAP, and Cornerstone cater to enterprise clients with comprehensive talent acquisition management solutions.

**6. Regional Overview:** - *North America:* The region is a significant contributor to market growth, driven by the rapid adoption of advanced technologies and digitalization across industries. Industries such as IT services, healthcare, banking, and retail are key demand generators for talent acquisition management software.

**7. Market Players:** Key players in the market include Bamboo HR LLC, Avalture Ltd., Eightfold AI, Oracle Corp., and SmartRecruiters Inc. These companies employ various strategies such as alliances, mergers, and product launches to strengthen their market presence.

To Learn deeper into this report , View Sample PDF

**Conclusion:** The talent acquisition management software market presents lucrative opportunities for organizations seeking to optimize their recruitment processes. By addressing challenges, leveraging emerging trends, and collaborating with strategic partners, companies can capitalize on market growth and drive innovation in talent acquisition practices.

For more information please contact.

Technavio Research

Jesse Maida

Media & Marketing Executive

US: [phone]

UK: [phone]

Email: [email protected]

Website: www.technavio.com/

[jassicaleo318]

Loyalty Management Market: Nurturing Customer Bonds in the Era of Innovation and Personalization

The Loyalty Management Market stands as a crucial component within the broader landscape of customer relationship management, playing a pivotal role in enhancing customer engagement, retention, and overall brand loyalty. In 2023, the loyalty management market achieved a noteworthy value of approximately USD 10.66 billion. Projections for the future indicate a robust growth trajectory, with the market estimated to expand at a Compound Annual Growth Rate (CAGR) of 12.2% between 2024 and 2032. This growth underscores the increasing significance of loyalty management strategies in navigating the competitive business environment and fostering enduring connections with customers.

Overview of Loyalty Management:

Loyalty management encompasses a range of strategies, programs, and technologies designed to incentivize and reward customer loyalty. In a landscape where consumer choices are abundant, businesses deploy loyalty management solutions to cultivate brand allegiance, drive repeat business, and gather valuable insights into customer preferences. The Loyalty Management Market caters to a diverse array of industries, including retail, hospitality, finance, and e-commerce, offering tailored solutions to meet the unique needs of each sector.

Key Components and Strategies:

Reward Programs: Loyalty management often involves the implementation of reward programs, where customers earn points, discounts, or exclusive perks based on their purchase behavior and engagement with the brand.

Customer Segmentation: Leveraging data analytics, businesses can segment their customer base to deliver targeted and personalized loyalty rewards, ensuring that incentives resonate with specific consumer preferences and behaviors.

Multi-Channel Engagement: Loyalty management extends across various channels, including in-store, online, mobile apps, and social media. Seamless integration of loyalty programs across these channels enhances the overall customer experience.

Gamification: Introducing gamification elements, such as challenges, competitions, and interactive features, adds an element of fun and excitement to loyalty programs, encouraging sustained customer participation.

Data Analytics and Insights: The collection and analysis of customer data are integral to loyalty management. Businesses leverage data analytics to gain insights into consumer behavior, preferences, and trends, enabling informed decision-making for program optimization.

Market Dynamics:

Increasing Competition and Consumer Empowerment: In a competitive marketplace, where consumers have numerous choices, businesses recognize the need to differentiate themselves. Loyalty management serves as a tool for fostering a sense of exclusivity and appreciation among customers.

Shift Towards Digital Platforms: The proliferation of digital channels and e-commerce platforms has led to an increased focus on digital loyalty programs. Mobile apps, online platforms, and e-wallet integrations offer convenient and accessible ways for customers to engage with loyalty initiatives.

Rise of Subscription-Based Models: Subscription-based loyalty programs, where customers pay a recurring fee for premium benefits, have gained traction. These models enhance customer retention and predictability for businesses while providing subscribers with ongoing value.

Challenges and Opportunities:

Data Privacy and Security Concerns: Loyalty management involves the handling of customer data, raising concerns about privacy and security. Striking a balance between personalized engagement and safeguarding customer information is a challenge that businesses must navigate.

Adapting to Evolving Consumer Expectations: As consumer expectations evolve, businesses must continually innovate their loyalty programs to meet changing preferences. Offering unique and relevant rewards, as well as embracing emerging technologies, presents opportunities for differentiation.

Global Market Leaders:

Major players in the Loyalty Management Market include Oracle Corporation, IBM Corporation, Salesforce.com, Inc., and SAP SE. These industry leaders contribute to the market's evolution through technological innovation, strategic acquisitions, and continuous enhancements to their loyalty management solutions.

Technological Integration:

The future of the Loyalty Management Market is deeply entwined with technological advancements. Artificial Intelligence (AI) and machine learning are anticipated to play a pivotal role in refining loyalty programs. Predictive analytics powered by AI can enable businesses to forecast customer preferences and behavior, allowing for the proactive customization of loyalty offerings.

Blockchain in Loyalty Programs:

The integration of blockchain technology holds promise for enhancing transparency and security in loyalty programs. Blockchain can facilitate the secure and tamper-proof recording of customer transactions, reward redemptions, and program interactions, instilling trust among participants.

Dynamic Loyalty Program Structures:

The traditional point-based loyalty model may evolve into more dynamic and fluid structures. Businesses might explore non-traditional rewards such as experiences, exclusive access, or impact-driven incentives, aligning with the changing expectations of a socially conscious consumer base.

Collaborative Loyalty Programs:

Collaborative loyalty programs, where multiple brands or businesses participate in a shared loyalty ecosystem, may become more prevalent. Such collaborations can offer consumers a broader range of rewards and benefits, fostering cross-industry partnerships.

Sustainability and Ethical Practices:

As consumers increasingly prioritize sustainability and ethical business practices, loyalty programs may incorporate eco-friendly initiatives and philanthropic components. Brands that align their loyalty programs with social and environmental responsibility are likely to resonate with conscious consumers.

Personalized Customer Journeys:

Enhanced personalization will be a key focus, with loyalty programs evolving to deliver tailored experiences throughout the customer journey. Businesses will leverage real-time data and behavioral insights to craft personalized offers, communications, and engagement strategies.

#Loyalty Management Market #loyalty management

[jayanthitbrc]

Market Segmentation: Understanding Target Audiences in the Daily Cleansing Cream Market

Overview and Scope Daily cleansing cream is a skincare product specifically formulated to gently remove dirt, makeup, excess oil, and environmental pollutants from the face without stripping the skin of its natural moisture. It is used to help for nourishing and hydrating the skin while it cleanses. Sizing and Forecast The daily cleansing cream market size has grown strongly in recent years. It will grow from $3.12 billion in 2023 to $3.37 billion in 2024 at a compound annual growth rate (CAGR) of 8.1%.  The growth in the historic period can be attributed to growing awareness of skin health and beauty, increasing demand for gentle and effective cleansing products, shift towards natural and organic skincare products, rising prevalence of skin concerns such as acne and hyperpigmentation, adoption of improved lifestyles, and increased focus on personal grooming. To access more details regarding this report, visit the link: https://www.thebusinessresearchcompany.com/report/daily-cleansing-cream-global-market-report Segmentation & Regional Insights The daily cleansing cream market covered in this report is segmented – 1) By Product: Foam Type, No Foam Type, Solvent Based, Collagen Type 2) By Technology: Water-In-Oil (W/O), Oil-in-Water (O/W), Other Technologies 3) By Gender: Male, Female 4) By Distribution channel: Retail Pharmacies, Supermarket And Hypermarket, Online Sales, Drug Stores, Hospital Pharmacies Europe was the largest region in the daily cleansing cream market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the daily cleansing cream market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. Intrigued to explore the contents? Secure your hands-on sample copy of the report: https://www.thebusinessresearchcompany.com/sample.aspx?id=13831&type=smp Major Driver Impacting Market Growth The rising influence of beauty influencers is expected to propel the growth of the daily cleansing cream market going forward. Beauty influencers are individuals who leverage social media platforms to share their knowledge, expertise, and experiences related to beauty and skincare products. Beauty influencers, through their provision of authentic and honest reviews of daily cleansing creams, establish transparency that builds trust with their audience and has the potential to influence the followers to consider and ultimately purchase the recommended products. Key Industry Players Major companies operating in the daily cleansing cream market report are LVMH Moët Hennessy Louis Vuitton S.E., Procter & Gamble Company, Unilever Plc, Betco Corporation, L'Oréal S.A, Henkel AG And Co. KGaA, Shiseido Co. Ltd., Coty Inc., Galderma S.A, Avon Products Inc., Nu Skin Enterprises Inc, Revlon Inc., Aveda Corporation, Dabur Limited. The daily cleansing cream market report table of contents includes: 1. Executive Summary 2. Market Characteristics 3. Market Trends And Strategies 4. Impact Of COVID-19 5. Market Size And Growth 6. Segmentation 7. Regional And Country Analysis . . . 27. Competitive Landscape And Company Profiles 28. Key Mergers And Acquisitions 29. Future Outlook and Potential Analysis Contact Us: The Business Research Company Europe: [phone] Asia: [phone] Americas: [phone] Email: [email protected] Follow Us On: LinkedIn: https://in.linkedin.com/company/the-business-research-company   Twitter: https://twitter.com/tbrc_info   Facebook: https://www.facebook.com/TheBusinessResearchCompany   YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ   Blog: https://blog.tbrc.info/   Healthcare Blog: https://healthcareresearchreports.com/   Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model

[govindhtech]

IBM X-Force Drops Ransomware, InfoStealers, AI Threats Rise

IBM Report: 2024 X-Force Threat Intelligence Index

IBM today unveiled the 2024 X-Force Threat Intelligence Index, which underscores a growing global identity crisis as cybercriminals intensify their efforts to compromise businesses globally by using user identities. In 2023, cybercriminals saw more opportunities to “log in” rather than hack into corporate networks through legitimate accounts, making this approach a preferred weapon of choice for threat actors, according to IBM X-Force, IBM Consulting’s offensive and defensive security services arm.

Based on observations and insights from tracking more than 150 billion security events daily across more than 130 countries, the X-Force Threat Intelligence Index was created. Furthermore, information is collected and examined from various IBM sources, such as IBM Managed Security Services, Incident Response, X-Force Red, IBM X-Force Threat Intelligence, and data from Red Hat Insights and Intezer, which were included in the 2024 report.

Among the principal points of emphasis are:

Critical infrastructure attacks expose industry “faux pas.” Patching, multi-factor authentication, and least-privilege principles could have prevented compromise in nearly 85% of attacks on critical sectors. This suggests that achieving what the security industry has historically referred to as “basic security” may be more difficult than previously thought.

Groups that use ransomware change to a more economical strategy. Enterprise ransomware attacks decreased by almost 12% in the previous year as larger organizations chose to rebuild their infrastructure rather than pay and decrypt the ransomware. Groups that had previously focused on ransomware were seen to shift to info stealers, as this increasing backlash is expected to affect adversaries’ revenue expectations from encryption-based extortion.

Attacks against generative AI don’t yet yield a return. According to X-Force analysis, at-scale attacks against these platforms may occur when a single generative AI technology approaches 50% of the market or when the market consolidates into three or fewer technologies.

Charles Henderson, Global Managing Partner, IBM Consulting, and Head of IBM X-Force, stated, “While security fundamentals’ doesn’t get as many head turns as ‘AI-engineered attacks,’ it remains that enterprises’ biggest security problem boils down to the basic and known – not the novel and unknown.” “Identity is being used against enterprises time and time again, a problem that will worsen as adversaries invest in AI to optimize the tactic.”

IBM X-force threat intelligence

Cybercriminals now find it easiest to exploit legitimate accounts because there are billions of compromised credentials available on the Dark Web. According to X-Force, info stealing malware increased 266% in 2023 as actors sought user identities. From social media and messaging apps, this malware steals emails, banking information, cryptocurrency wallet data, and credentials.

Because it is more difficult to identify, this “easy entry” for attackers prompts an expensive response from businesses. X-Force reports that major incidents resulting from attackers using legitimate accounts required security teams to implement nearly 200% more complex response measures than the average incident. This was because defenders had to discern between malicious and legitimate user activity on the network. According to IBM’s 2023 Cost of a Data Breach Report, breaches resulting from compromised or stolen credentials took an average of 11 months to identify and resolve, making it the infection vector with the longest response lifecycle.

This extensive surveillance of users’ online behavior was made clear when the FBI and European law enforcement took down a global cybercrime forum in April 2023, gathering the login credentials of over 80 million accounts. Threats based on identity will probably keep increasing as long as enemies use generative AI to make their attacks more effective. X-Force has already seen over 800,000 posts on GPT and AI in Dark Web forums in 2023, confirming that cybercriminals are interested in and aware of these developments.

Attackers “Log into” Networks of Critical Infrastructure

Critical infrastructure organizations were the target of nearly 70% of attacks that X-Force responded to globally. This is a concerning finding that shows that cybercriminals are betting on these high-value targets’ need for uptime to achieve their goals.

Phishing emails, the use of legitimate accounts, and the exploitation of public-facing applications were the causes of nearly 85% of the attacks that X-Force responded to in this sector.  With DHS CISA reporting that most successful attacks on government agencies, critical infrastructure organizations, and state-level government bodies in 2022 involved the use of legitimate accounts, the latter presents a higher risk to the industry. This emphasizes how important it is for these companies to create incident response plans and regularly stress test their environments for possible exposures.

Generative AI: The Next Great Development in Secure

Cybercriminals need to target technologies that are widely used by most organizations globally to see a return on investment from their campaigns. Similar to how previous technological advancements, such as ransomware, Windows Server dominance, BEC scams, Microsoft 365 dominance, cryptojacking, and the consolidation of the Infrastructure-as-a-Service market, encouraged cybercriminal activity, this pattern is expected to continue with artificial intelligence.

According to X-Force, the establishment of generative AI market dominance, which occurs when a single technology approaches 50% of the market or when the market consolidates into three or fewer technologies, could lead to the maturation of AI as an attack surface and encourage cybercriminals to invest more in new tools.

While generative AI is still in its pre-mass market phase, businesses must safeguard their AI models before cybercriminals ramp up their operations. Businesses should understand that their current underlying infrastructure serves as a gateway to their AI models and can be targeted by attackers without the need for creative attacks. This emphasizes the need for an all-encompassing security strategy in the generative AI era, as described in the IBM Framework for Securing Generative AI.

Further discoveries:

Europe is the favored target of adversaries. Europe was the target of almost one in three attacks seen globally; the continent also saw the highest number of ransomware attacks (26% worldwide).

What happened to all the phish? Although phishing attacks are still the most common vector of infection, their volume has decreased by 44% since 2022. However, since AI has the potential to enhance this attack and X-Force research shows that AI can accelerate attacks by almost two days, cybercriminals will still favor the infection vector.

Everyone is at risk. According to Red Hat Insights, 82% of clients had at least one CVE with known exploits that was left unfixed in their environment when the scan was conducted, and 80% of the top ten vulnerabilities found in systems in 2023 received a base severity score of ‘High’ or ‘Critical’ on the CVSS.

“Kerberoasting” pays off: According to X-Force, there has been a 100% rise in “kerberoasting” attacks, in which hackers pretend to be users in order to abuse Microsoft Active Directory tickets and escalate privileges.

Misconfigured security X-Force Red penetration testing engagements show that security misconfigurations made up 30% of all exposures found, with over 140 different ways for attackers to take advantage of misconfigurations.

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#IBM #IBMXForce #Ransomware #InfoStealers #AIThreats #IBMConsulting #RedHatInsights #generativeAI #Technews #technology #govindhtech #cpu

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