#Smart Advertising Market Report

[imarcmarketreport]

Smart Advertising Market Report Outlook, Trends & Forecast 2024-2032

IMARC Group's report titled "Smart Advertising Market Report by Component (Hardware, Software, Services), Product (Interactive Kiosk, Digital Billboard, Digital Poster, and Others), End Use (Corporate, Government, Education, Food and Beverage, and Others), and Region 2024-2032", The global smart advertising market size reached US$ 1,525.6 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 6,813.5 Million by 2032, exhibiting a growth rate (CAGR) of 18.09% during 2024-2032. 

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/smart-advertising-market/requestsample

Factors Affecting the Growth of the Smart Advertising Industry:

Shift in Consumer Behavior:

The growing demand for smart advertising due to rising preferences for personalized and relevant advertising experiences among the masses around the world is offering a positive market outlook. Individuals are seeking content that resonates with their interests, preferences, and values. Smart advertising technologies enable advertisers to meet these expectations by utilizing data-driven insights to deliver highly targeted and contextualized ads. Moreover, advertisers can create more compelling and engaging content that drives conversions and builds brand loyalty by understanding the behavior and preferences of individuals.

Technological Advancements:

The integration of advanced technologies, such as artificial intelligence (AI), machine learning (ML), big data analytics, and the Internet of Things (IoT), is propelling the market growth. These innovations empower advertisers to craft more precise, personalized, and effective campaigns. AI algorithms analyze vast amounts of data to understand the behavior and preferences of individuals, enabling targeted ad placements. Moreover, ML optimizes ad delivery in real time, ensuring maximum impact. Big data analytics provide actionable insights, guiding strategic decisions and campaign adjustments. IoT devices offer new avenues for ad engagement, integrating advertising seamlessly into the daily lives of people. These technological advancements not only enhance advertising effectiveness but also drive efficiency and return on investment (ROI) for advertisers.

Data-Driven Insights:

The rising need for data-driven insights among companies is contributing to the market growth. In addition, smart advertising utilizes the power of data analytics to inform strategic decision-making, campaign optimization, and performance measurement. Advertisers can identify trends, patterns, and opportunities to refine their targeting and messaging strategies by analyzing vast datasets in real time. Furthermore, data-driven insights enable advertisers to measure the impact of their campaigns accurately, attributing conversions to specific ads and channels. This transparency and accountability not only optimize advertising spend but also facilitate continuous improvement and innovation.

Leading Companies Operating in the Global Smart Advertising Industry:

Captivate LLC

Clear Channel Outdoor Holdings Inc.

IKE Smart City

JCDecaux Group

OUTFRONT Media Inc.

Smart Advertising Market Report Segmentation:

By Component:

Hardware

Software

Services  

Hardware represents the largest segment as it enables location-based targeting and proximity marketing in smart advertising.    

By Product:

Interactive Kiosk

Digital Billboard

Digital Poster

Others

Digital billboard holds the biggest market share on account of its ability to display digital images, videos, animations, and interactive content.     

By End Use:

Corporate

Government

Education

Food and Beverage

Others

Corporate accounts for the largest market share due to the rising focus on data-driven campaigns.  

Regional Insights:

North America (United States, Canada)

Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)

Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

Latin America (Brazil, Mexico, Others)

Middle East and Africa

North America enjoys a leading position in the smart advertising market, which can be attributed to the rapid digitalization of business processes.      

Global Smart Advertising Market Trends:

The rising adoption of smartphones and tablets among the masses across the globe is propelling the growth of the market. People are increasingly spending time on digital channels, ranging from social media platforms to streaming services. In addition, digital platforms offer enhanced reach and targeting capabilities for advertisers. Smart advertising leverages this digital ecosystem to deliver tailored messages to the right audience at the right time, enhancing engagement and conversion rates.

Besides this, advertisers are seeking more efficient and cost-effective ways to reach their target audience and measure the impact of their advertising campaigns. Smart advertising solutions offer tools for precise targeting, real-time optimization, and performance measurement.  

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARCs information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the companys expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

Contact US

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#Smart Advertising Market Report

[kbvresearch]

#smart advertising market forecast #smart advertising market growth #smart advertising market trends #smart advertising market analysis report

[klipboardcrm]

#automated marketing crm #high-quality CRM Software #sales automation tools #board crm #pre-built dashboards and analytics #crm & marketing #CRM System #salesautomation #successful sales / income #CRM software for travel agencies #marketingautomation #Enterprise CRM #Connect+ advertising and marketing automation suite #the best CRM Software #automatic CRM #All in one CRM #crmsoftware #advertising automation suites #In-Built Smart Analytic & Reporting

[emptymasks]

okay so kokobot....

for those that don’t know, it’s a bot on tumblr where you vent your problem and it sends the message on to another tumblr user who then can reply. the bot acts a a middle man between these messages to keep both users anonymous. it’s advertising itself by spamming every tumblr users dms with self promo.

i know it’s not a scam. but they can’t blame people for thinking it is when they spam dm people. that’s not a good way to market. they should be relying on their own posts and posts of their users, otherwise they run the risk of being reported for spam too many times.

if it’s really helping you, okay good. i believe you. it just worries me that this system basically encourages people who are already mentally ill to be vented to by others, and runs the risk of encouraging people on this site to act like therapists and when they’re not qualified. it’s anonymous so good, it’s like anonymous pen pals, but just for talking about your mental health and issues and vent and encourage and give advice to others, which again none of us are qualified for and could end up making someone’s mental health worse. and then some are making friends, talking about other things, sharing their usernames so they can connect non-anonymously. which does worry me about potentially children responding to adults anonymous problems, the damage it could to do child users, whether they’re matched up with other minors or with adults who could take advantage of their problems.

i see people saying they’re thankful for it. i also see people saying it’s made them feel worse as they’ve gotten horrible replies from people, which sadly was always going to happen and i don’t blame kokobot for users who are using kokobot to bully and troll, that behaviour happens anywhere. though maybe it could have some sort of process to vet people idk how that would work. i’ve also seen a lot of people who like using it upset because it has randomly disappeared or disconnected them and now they can’t find the anonymous people they were making friends with.

it’s probably just something where you need to be smart and careful how you use it. if you know you get triggered easily or feel guilty or sad if you can’t fix other people’s problems, i would say don’t use it. if you want to use it and don’t see any problems, go ahead. just don’t instantly give out your username, don’t give out personal information. i know i’m basically saying have common sense, but with something that is marketing itself to vulnerable mentally ill people i can’t expect everyone using it to be in a good place to act safely. which worries me. yes it’s anonymous, but it seems to already be a common trend to tell people your tumblr username to come off anonymous. so be careful.

#kokobot #tumblr stuff

[mortifiedatbeingknown]

"The Gentle Giant" (Pt. 3)

Masterpost:

“Here.” 

She counted out the last stack of hundred dollar bills, pressing it into his hands when he refused to take it. “Twenty-five hundred, all in cash, just like you asked.” 

The man (If she could even call him that) squinted down at the money arranged on the table in front of him, and shook his head with a sigh that ground down on her nerves each time she heard it. “You don’t know when to quit, do ya?” 

“I don’t know what you’re talking about.” She lied. “You told me this was the only price you would accept, and I’m here to pay in full. I don’t mean to cause you any trouble, sir.” 

“If that was the case, you would’ve taken the hint already.” 

“Hint?” 

The man rose to his full height and slammed his fist down on the table. She didn’t flinch, but several of the terrified slaves stowed behind him did. “Don’t play dumb with me, sweetheart. Ya ain’t good at it.” 

She only batted her eyelashes. “I’m sorry, but I don’t understand. Could I just sign the paperwork and go?”

“I ain’t sellin’.” The man growled. “Now scram.” 

“But he’s clearly marked for sale!” She protested, her voice rising. “I am within my full rights as a customer to trust—” 

“He’s a publicity stunt.” The owner replied flatly. “He’s there to draw the crowds, scare them into buying my weaker stock, and that’s it. The little ones always sell better anyhow.” 

“Then why is he still on sale?” 

“Because I was stupid enough to think I could make something off of him, if I just marketed right.” He laughed bitterly. “The results speak for themselves. A brute like that? It draws the crowds in, but that’s about it. And he’s doing his job well, which is why he’s going to stay right there.” 

Her jaw tensed. “You offered him to the public. You don’t get to deny me like this.” 

“I can if I judge you to be an unfit mistress.” 

She fell silent. 

 The man crossed his arms smugly, head tilted back in triumph. Bastard. She glared right back at him as she began to calculate her next move. Like it or not, she needed his signature if she wanted to legalize the purchase, and that meant getting him to cooperate. 

“...Very well.” She made a big show of stuffing the money back into her purse, letting him see just how much money he had thrown away by holding onto that poor man. “If he was just a display item, you should have told me. I never would have gone that far. So then, why is he marked for sale?” 

The man stared down at the floor. “Never got around to it.” 

She smirked internally. “That’s not true.”

“Excuse me?” 

“I checked his tag.” She jabbed a finger to where the subject of their discussion was kneeling as always, head bowing forward and eyes glazed over as a young woman tried to tickle him into any sort of emotional reaction. “It’s brand new. You’ve had it replaced recently. Why would you bother to do that, when you could’ve just thrown it away, once and for all?” 

Another sigh, though this one felt like her win and his loss. “Because if he ain’t for sale, it gives off the appearance that he can’t be trusted with the populace. That keeps the crowds at bay, and I can’t have that.” 

“So you’re lying.” 

“Eh?” 

She didn’t skip a beat. “You’re lying to me, promising the customer something you’re not willing to give. That’s false advertising, punishable by…” She took out her phone in a single, smooth motion, relishing every bit of dread on that monster’s face as she tapped out the question. 

“Oh, what a coincidence! A fine of about 2,500 dollars.” 

The man scoffed. “And that’s supposed to scare me?” 

“Only if you’re smart.” She said, taking a step forward. Time to move on the offensive. “Here are your options. You give me what you advertised, take my 2,500 dollars, no rules get broken, and we both go on with our days. Or…” 

She took another step forward, hoping she was doing this right. “Or, I report you for your crime, you lose 2,500 dollars, and your little stunt of lying will get forcefully shut down.” She slammed her hands down on the table, this time gently enough and with enough warning so that no pets got startled. “I can spend my money either getting a lovely new pet for myself, or I can spend it suing you. So what do you say?” 

The man only rolled his eyes. “Look sweetheart, if it was any of my other pets I’d have this done and over with in ten seconds. But that big guy? We’ve been together too long. He’s my only hook at getting me a decent profit. I can’t give up my livelihood just because you got some sort of muscle fetish or something, alright?” 

She fought the urge to gag. “If you can’t afford to lose him, then you definitely can’t afford court fees.” She held up her purse again. “But I do seem to have enough here to give you a good solid start on your new marketing plan!” 

“By breaking a system that’s already worked well enough on it’s own? How generous.” 

She took his sarcasm as another win, another crack in his armor. “May I have his paperwork, please?” 

“You’re too small.” He replied flatly, ignoring her. She bit down an irritated huff. How long was he going to drag this out for?!

“If he’s gentle enough for the crowds out there—” Another glance at the giant, this time where a pair of rowdy toddlers were screaming into his ears. “--He’s good enough for me.” 

“That’s because he’s got his hands tied. Ankles too. Oh and also that collar keeping him bolted to the floor.” The master counted off every point on his fingers. “Don’t forget, I’m the one in charge here. He knows that if he messes up, he’s gonna have to mess with me.” 

He stood up to better show the whip hooked onto his belt, and she forced herself to stare. What was the point in looking away? She’d already seen the scars. 

“Now, you? What are you, four foot eight?” 

“Five foot even.” She replied, a little nastily. 

“Same difference. I bet you don’t tip the scales at 90 soaking wet. What makes you think he isn’t gonna eat you alive once those chains come off?” 

“I have my ways.” 

He cackled, loudly enough to catch the eyes of several browsing shoppers. “Sure you do, darling. Sure. But as someone who happens to care very deeply for the safety of all his customers, I can’t in good faith—” 

“Oh, stuff it.” She snapped. “If this individual was truly that dangerous, then I could add another lawsuit for offering poorly trained merchandise to your customers. But you’re just stalling for time, aren’t you?” 

“I am only trying to look out for your best—” She  yanked out a slip from the nearest filing cabinet and thrust the pen into his hands. “Sign. The. Paperwork. Or next thing you know, I’ll have my lawyer on the phone.” To double down on her threat, she began typing, trying very hard to pretend she was not just jabbing random numbers. 

The man looked at her, to the paper, than to her again. Then one final long, heavy sigh that made her wish to scrub away the sound from her ears like it was dirt. “...Fine. Have it your way. Don’t say I didn’t warn you, Princess.” 

Her hands did not relax until his pen had lifted from the paper. Until he’d counted and recounted every single stupid dollar bill to satisfaction. He was toying with her at this point, and as infuriating as it was, she did not care. Let him have his stupid victory lap. She had what she wanted now. 

And after this, she never had to deal with him again. 

#whump writing #whumpee #whump #pet whump #slave whumpee #the gentle giant

[mundagenta]

Knock knock, KaiOS.

The ephemeral taste of innovating nearly obsolete bricks might be reaching its inevitable demise.

Nokia 8110 4G displayed in a kiosk at Mobile World Congress 2018. Image courtesy of Kārlis Dambrāns.

Despite the recent boom of feature phone sales over digital minimalism and dopamine detox trends, the future for KaiOS remains bleak as they fail to be consistent with their promises, thus miserably lagging against established giants in the market.

The good start

KaiOS is a partially open-source operating system developed by the Hong Kong-based company, KaiOS Technologies Inc. It was initially released in October 2017 and was forked from Boot 2 Gecko. Their name is from the Chinese for open – 开 (kāi) which “captures the idea of being inclusive.”

In just one year, they have overtaken Apple’s iOS as the second most popular operating system in India, with Android remaining on top, despite losing their 9% market share. In that same timeframe as well, they managed to sell around 450 million devices worldwide. Furthermore, their platform is compatible to WhatsApp, Twitter, YouTube, Google Maps, and Google Assistant.

To oversimplify things, KaiOS took the Boot 2 Gecko code (based from FirefoxOS) and modified it to run on hardware similar to that of feature phones and added the KaiOS Store. Other than that, they also implemented recent innovations that are becoming today’s standard, like 4G LTE and 5G, GPS, and Wi-Fi. By doing so, they effectively just created a separate phone segment, which some people call as the quasi-smartphones or smart feature phones.

KaiOS specifically chose the hardware present in their devices for an appealing approach to developing markets, like India and Pakistan, to bridge the digital divide and bring cheaper internet access. They removed the touch screen which they consider as the most costly part of the device, and replaced it with a cheaper T9 keypad input. Additionally, their devices only need 256MB to work and are also compatible with cost-efficient Spreadtrum chipsets.

What went wrong

By doing so, they effectively avoided the mistakes that Mozilla made. They chose a target audience first and offered them a product. They made an operating system out of the web but used that as a tool rather than the end goal, the latter being their approach to the digital divide. But not all products are perfect on their own, as their approach is a double-edged sword.

The T9 keypad meant that the apps had to be optimized to work on such inputs. Likewise, dissimilar to FirefoxOS, not all webpages can run on KaiOS devices due to hardware restraints. Such disadvantages make it an appealing short-term solution while their users save up for better entry-level Android devices.

Platform immaturity

The platform is still quite immature, despite five years since its initial launch. Some users claimed that their devices sometimes cannot receive calls, and crashes on related functions constantly. The battery also does not live up to its expectations and provides a ‘disappointing’ performance. Additionally, the calendar’s sync and date functionality is unstable, the alarm clock doesn’t ring from time to time, and the lack of note-taking, file browsing, multitasking, and wide audio format support. Besides, the platform lacked proper app quality control, bug reports, and feedback system, along with a slew of advertisements. Perhaps, the most lambasted functionality of the platform is the T9 input. Users characterized the input as slow and unreliable, thus ineffective for efficient user interface navigation. The predictive text input, which might sound good, is something they’d rather have disabled due to its restraints such as inaccurate suggestions and buggy input.

Some have mentioned that users may be over-estimating KaiOS and pitching it against smartphone platforms. Then on, we can’t deny that a platform still has to be stable and reliable, albeit hardware-restricted. Some went on to compare the system to its older counterparts such as Nokia’s Series 40, Microsoft’s Lumia, Vodafone’s MobiWire, and Blackberry’s Blackberry 10, which the users characterized as more ‘stable.’

Unfortunately, version 2.5.4 onwards faced a downward trend as certain apps were no longer maintained and supported, due to the decrease of development activity. For instance, the optimized Google and YouTube apps have been pulled out from the app store, around the same time as the update. In version 3, WhatsApp support has already been dropped and new app submissions to the store also plummeted. Google Assistant, the primary tool for users to voice type and issue commands (albeit stripped-down in comparison to Android), also dropped KaiOS support last June 30, 2021. Some users reached out to the company regarding this matter, to which they replied that they are developing an in-house voice assistant alternative. Until now, it is nowhere near worldwide coverage, given the limited devices it was shipped upon.

The company and its partners

Even more worse, the problem rests beyond that. The project development of has been consistent enough until the COVID-19 pandemic. According to the company’s blog statement “the growth was still not like how we achieved in the pre-COVID times, but these numbers and new partnerships are going up and in the right direction in this second year of the pandemic.”

In 2022, the project updates has since then plummeted. There weren’t any major announcements across all their social media platforms, even from the company website. Their Github repositories are no exception as well, as they still haven’t received any commits until now. Their only active repo is the gecko-b2g, which serves as the operating system base.

It is not implicit that their users are complaining about the bugs and speculating on the project’s downfall but it seems that they have no proper public relations and customer support as the company fails to actively respond to these messages.

Nokia

Nokia, or should we say, HMD Global has been a primary partner of KaiOS Technologies over the years. They manufactured the higher-end devices of the platform that were considerably the most popular in KaiOS’ lineup, such as the Nokia 6300 4G, Nokia 2780 Flip, and the Nokia 8110 4G.

Regardless, their approach is somehow vague as enthusiasts are confused over what their target audience is supposed to be, and what were they trying in the first place. Their approach started with the reboot of their classic devices, so it’s safe to assume that their target consumers are the ones who are nostalgic over their retro bricks. HMD, for a matter of fact, might have just been the worst example of a KaiOS partner.

Their devices are the most expensive ones of the platform, almost close to the entry-level Android Go smartphones. HMD Global has also been long criticized over the failure to deliver software updates from KaiOS to their devices, as they provide only about a year of support for these. The users also cannot help to complain over the significant bloatware present in such a limited hardware they provide.

Just recently, HMD Global took a step back from this approach and cherished their barebones Series 30 and Series 30+ platforms once again. Their last KaiOS device is the 2780 Flip from November 2022 and was then on followed by a series of Android Go and dumbphones from their C and 1xx series. In a reply to a user inquiry, they reportedly blamed KaiOS as the Google Assistant support for the platform was dropped.

Alcatel and TCL

Alcatel and TCL are also major partners of KaiOS. In fact, TCL Corporation is the largest shareholder of KaiOS Technologies. Both of them are popular for their Go Flip line. Despite the successes of Go Flip 1, 2, 3, and V, they didn’t get to experience the luxury of getting updated to the latest version of the OS, unlike the Go Flip 4. A user reached out to the company, to which they replied that they are still planning to serve these said updates to such devices, although there is still no update to talk of until now. 

Unfortunately, similar to HMD Global, they seem to be diverging away from the platform as recent releases from both manufacturers are focused on midrange to high-end Android devices, as well as the Tab series of TCL.

Jio

The Indian telecommunications company, Reliance Jio Infocomm Limited is the catalyst of KaiOS’ takeover against Apple in the country, all thanks to their aggressive marketing approach. They offered the competitively priced JioPhone for free to their users who are subscribed to their data plans.

Unluckily, even Jio is also straying away from KaiOS. There have been rumors that the JioPhone and the JioPhone 2 have been discontinued, as they are no longer sold. They last received the version 0258 update back on May 22, 2021, and clearly missed version 3.0 by a long shot. On June 24, 2021, Reliance Jio announced the JioPhone Next, a budget Android Go smartphone made in collaboration with Google. Recently this year, they partnered with Karbonn to release the Jio Bharat K1 Karbonn and V2 to provide access to UPI payments, Jio ecosystem, and cheaper 4G to the rural areas of India that remain untapped by recent advancements in technology.

What happened?

Fast forward to August 2023, users speculate that the project has already died out due to lack of activity and stagnation since the release of 3.0. Their company's social media platforms are inactive, except for the usual, seemingly AI-generated content every national holiday across countries. On the other hand, KaiOS Technologies partnered with the cybersecurity firm Trustonic to expand their device affordability efforts in Africa. There have also been infrequent new device releases for the platform, such as the AT&T Cingular Flex in February, Cricket Debut Flex in June, and Logan Technology’s Panita this August. Truth be told, I find this section rather short and lacking. Unfortunately, I could say the same for the company’s recent efforts. Nonetheless, I hope that things eventually get better. As users worldwide expected a reliable feature phone platform, all these issues contributed to a downward trend of interest for KaiOS. It seems that they might end up like FirefoxOS, failing to keep up and desolate in the past. Whether they wake up to innovate again, or continue dormant and inevitably die out is up for them to decide.

For now, one thing’s for sure, if they fail to address these issues, they’ll be no better than the obsolete bricks of the bygone era.

#KaiOS #smartphone #tech #technology #india #mozilla #firefox #nokia #jio #reliance jio #alcatel

[cannabistraininguniversity]

How Much Does Cannabis Oil Cost?

Whether you’re a new or experienced cannabis consumer, you’ve likely wondered, “how much does cannabis oil cost?” This new therapeutic product has earned high praise from medical and recreational users. Each bottle of cannabis oil, also known as a tincture, comes with varying ratios of cannabinoids at relatively steep prices compared to other health- and wellness-related products.  Despite the high markup for cannabis oil, many consumers regularly use this delivery method to reap all of the mental and physical benefits of two major cannabinoids: cannabidiol (CBD) and delta-9-tetrahydrocannabinol (THC). A number of factors affect the price of the oil. You can expect to pay anywhere from $30 to up to $200 for a single bottle. Here’s what you need to know about shopping smart for cannabis oil.

How Much Does CBD Oil Cost?

CBD oil has become widely accessible to the entire nation. It’s revered for its non-psychoactive and therapeutic effects on pain, anxiety, inflammation, seizures, and other debilitating symptoms. The health and wellness aspect of CBD oil commands a premium price for its symptomatic relief. Apart from its medical applications, there are plenty of other factors that determine how much consumers pay for cannabis oil in general. Katie Stem of Peak Extracts told Weedmaps, “When examining a cost analysis from a production perspective, you look at labor, materials, packaging, labels, potency/purity testing, marketing, and shipping distribution.” For manufacturers, bulk CBD can range from $3 to $15 per gram, which works out to be less than one cent to 1.5 cents per milligram. Consumers end up paying about $50 to $60 per 1,000 mg bottle, or about 5 to 20 cents per milligram.

Why Are People Paying Premium Prices for CBD Oil?

CBD oil products, in particular, offer many potential health benefits for medical and recreational consumers. People generally buy CBD oil to help them with inflammation, pain, anxiety, stress, depression, muscle spasms, fatigue, sleep disorders, and plenty of other symptoms. Furthermore, CBD doesn’t produce the negative side effects, especially if you take the appropriate dosage. Despite the popularity of CBD oil products, their efficacy has not been approved by the Food and Drug Administration. Only the CBD-based drug, Epidiolex, has been approved for medical use. In fact, many hemp companies have received warning letters from the FDA for claiming unproven health benefits on its packaging and advertising. While CBD oil can help supplement a conventional treatment plan, it’s important to consult with your physician before starting a cannabis oil regimen.

How Much Does Cannabis Oil Cost?

Cannabis oil varies in price based on cannabinoid content, as well as the region where it’s sold. Seattle-based Headset published a report detailing pricing data for a variety of marijuana products in Washington State, California, Nevada, and Colorado. The price of THC oil varied by state. For example, Colorado had the highest price at 41 cents per milligram, which was 64 percent higher than Nevada’s 25 cents per milligram. California and Washington both had a 30 cent per milligram average price for THC oil. Here are just a few examples of THC oil prices in the Southern California market: - Mary’s Medicinals The Remedy THC has 1,000 mg of THC priced at $56, about 6 cents per milligram. - Raw 1:20 THC:CBD Focus tincture has 1,000 mg priced at $87, about 9 cents per milligram. - Select 1:1 Peppermint oil has 1,000 mg priced at $68, about 7 cents per milligram. - Care by Design 8:1 CBD-rich sublingual drops has about 240 mg priced at $40, about 16 cents per milligram. - Humboldt Apothecary Relax CBD 3:1 tincture has 250 mg priced at $65, about 26 cents per milligram. - Releaf 1:1 CBD:THCa tincture has 900 mg priced at $99.62, about 11 cents per milligram.

Marijuana vs. Hemp-Derived Cannabis Oil

Cannabis oil products can be derived from either marijuana or hemp plants. Both belong to the same Cannabis sativaplant species. Marijuana plants are primarily bred for a THC-rich resin, while hemp plants produce high-CBD resin with only trace amounts of THC. Hemp-derived oil tends to be more affordable than marijuana-derived oil. When shopping for cannabis oil, consumers may run across terms such as full-spectrum, broad-spectrum, or distillate. Each comes with varying price points depending on many factors, including its source. Full-spectrum products contain the original chemical profile of a strain, including THC, CBD, and terpenes. Broad-spectrum contains everything in the plant but the THC, for a non-intoxicating experience. Distillates only contain one cannabinoid, either CBDA or THCA. The compounds in full-spectrum and broad-spectrum cannabis oil not only add to the aroma, but also the effects and the price. Research into cannabinoids indicate that the interaction between different cannabinoids and terpenes produces an “entourage effect.” This synergistic effect of the plant’s compounds is thought to enhance the therapeutic benefits of a cannabis product. For this reason, many medical consumers look for full- or broad-spectrum cannabis oil. However, someone who doesn’t want the aroma of intoxication of cannabis, may stick with a CBD isolate. Hemp-derived CBD oil is more widely available than cannabis-derived tinctures. Ever since the 2018 Farm Bill passed, hemp-derived CBD is legal all over the country. If you’re hoping to buy cannabis-derived tinctures, you must live in a state that allows medical cannabis (at the very least). In these states, cannabis-derived tinctures tend to be pricier because hemp isn’t as expensive to produce.

Factors Affecting Cannabis Oil Costs

A bottle of cannabis oil can vary in price based on an assortment of factors from production to marketing costs. For example, cannabis oil made from organically grown hemp from Colorado will have a higher price than oil made from a plant grown in a state with a newer market. Besides quality, potency also affects the price of a product. Cannabis oil with 1,000 mg of cannabinoids will be more expensive than oil with fewer cannabinoids per milliliter. The cannabis industry has unique costs and challenges that can drive up the price of cannabis oil. For example, lab testing requirements can force companies to spend hundreds of thousands of dollars testing their oil for contaminants. Lab testing can range from $100 to $400 per sample tested. In many cases, cannabis must be tested various times throughout the supply-chain process. Furthermore, the cannabis industry can’t write off business expenses because according to the US federal government, the marijuana plant is a Schedule I drug with no medicinal value. Dispensaries and producers may hike up their prices to offset some of these overhead costs. Industry experts believe that full legalization will help build a stronger regulatory framework for the industry to benefit both companies and consumers.

Is Cannabis Oil Lab Tested?

Certified laboratories can provide a complete analysis of licensed cannabis product samples. Third-party labs can test for potency including its cannabinoid and terpene profile. Labs also test for pesticides, microbial contamination, residual solvents, and other harmful chemicals that can remain after the extraction process. Essentially, lab testing ensures the product you are buying has the potency listed on the label. More importantly, lab testing ensures the product you are consuming has no harmful contaminants that can offset its therapeutic effects. Lab testing can significantly increase the price of cannabis oil products. However, it’s up to you to make sure your product is actually lab tested. Most companies who lab test provide a certificate of analysis (COA) on its website. Simply type in the batch number found on the packaging into their lab results page. Buying from a licensed cannabis retailer is one of the only ways to ensure you are getting a product tested by a third-party lab. While buying hemp-derived CBD oil online without lab testing may be cheaper, we recommend you spring the extra few bucks for peace of mind and security.

How to Find Reliable and Cost-Effective Cannabis Oil

Finding the right cannabis oil at the right price point can seem like an impossible task. Luckily, there are a few ways you make sure you get the most for your dollar based on your desired results. It can take a few hours, days, or weeks of research to find the right cannabis oil. While price matters, some affordable cannabis oils can be just as effective as the most expensive cannabis oils. Here are a few ways to save money on cannabis oil. - Buy cannabis oil in bulk. Larger quantities mean more upfront costs, but the product often comes with considerable savings of up to 40 percent per milligram. Manufacturers pass their savings on packaging onto you. Buying in bulk can also earn you free shipping with most hemp-derived oil companies. - Follow your favorite cannabis oil companies or retailers on their social media channels to scope out special discounts, promotions, and giveaways. - Sign up for low-income, veteran, or other financial assistance programs if you qualify. Not every company offers this perk, but the ones that do may give you a discount of more than half off if you can send qualifying proof or apply for a spot in their program. - Buy based on price-per-milligram. In order to calculate the price per milligram of a cannabis oil bottle, divide the total price of the product by the milligrams of cannabinoids in the product. - When searching for bargains, always make sure you buy cannabis oil that has a certificate of analysis (COA) from an accredited third-party laboratory ensuring you have a safe and pure products.

Will CBD Prices Ever Come Down?

Industry insiders believe the price of cannabis oil will eventually go down, but not anytime soon. The industry’s strict regulations place an enormous burden on cannabis companies in terms of testing, taxes, and other rules on the plant’s production. A variety of factors serve to limit the amount of cannabis production possible. Whether it’s commercial cannabis bans in your town or excessive licensing costs, it takes a lot of money to start up a cannabis company. Cannabis oil may never be the most affordable natural medicine available, at least compared to pharmaceutical or herbal supplement products. However, prices are expected to go down as lawmakers become more supportive of the industry. Once they remove the harsh limits imposed on weed companies, maybe then will the prices become accessible for those who truly need it. As you can see, the price of cannabis oil varies widely based on the source, quality, potency, location, size, and other manufacturing and marketing costs associated with the product. The novelty of the industry and a lack of regulation have contributed to cannabis oil’s high prices, but consumers are hopeful that one-day cannabis oil can reach an accessible price point for everyone that needs it. Stay tuned to the Cannabis Training University blog for updates on: - price of cannabis oil - THC oil cost - how much does CBD oil cost - Colorado cannabis oil cost - THC oil price per gram - how to ingest cannabis oil - cost of CBD oil products - cheapest full-spectrum CBD oil

Learn to Grow High CBD Cannabis

There's never been a better time to learn to grow with legalization efforts ramping up worldwide! Enroll in Cannabis Training University to learn how to grow your own medicine so you can control your budget. Become the next great cannabis grower with online cannabis training from the #1 rated marijuana school.

Read the full article

#cannabis oil #cbd oil

[learndigital1]

The future of digital marketing is different than you think

Globalized Shared Mission

The collective efforts in digital marketing have already become quintessential. But more businesses will adopt a shared and global perspective before using new digital marketing tools or executing ad campaigns.  In short, a global perspective will allow businesses of all sizes to expand their reach and simplify various processes.

Moreover, marketing messages across various digital channels would allow entrepreneurs and small businesses to build trust with the targeted audience. It will also help enterprises to thwart market skepticism and reestablish their value proposition in the market.

SEO, Data Analytics, and Artificial Intelligence

One report highlights that the execution of more than 85% of digital ads will be done through automation in the foreseeable future. But “how” you collect and render insights from a data analytics tool will also change. More businesses would focus on smart technologies to categorize audiences and configure ad space through extensive data analysis with automated programmatic advertising in play. 

Heightened Personalization

When it comes to personalized targeting, tracking KPIs and other digital marketing tools will continue to play an integral role. Personalized targeting has become a secret ingredient in rolling out effective ad campaigns and communicating with the target audience. Each element of an ad is essential and allows businesses to deliver value via storytelling.

In the new age of digital marketing, entrepreneurs and small businesses will need to be more critical and reflect on previous efforts. For instance, the more precise language of an ad shows the intent and confidence of the brand. And users will opt for brands that are not reluctant about their core message.

The Use of Augmented Reality

When it comes to the tech tools that make it easier for small businesses to communicate with the audience, AR tools are at the top. Many startups already use augmented reality technologies to achieve significant growth in the coming years. Most digital marketing experts believe that augmented reality will play a crucial role in the future and help eCommerce businesses set a new path.

Voice Optimization

More dependence on automated digital assistant solutions will allow more categorical and objective digital marketing efforts. Whether it’s Cortana, Alexa, Google Assistant, or Siri, voice search continues to gain more popularity. More users want the freedom to speak to a dedicated digital assistant directly rather than type manually.

What’s interesting is that optimization of keywords for voice-based search is entirely different. And that’s because when people want to adapt and start using their digital voice assistance, they use keywords and phrases that are more realistic and practical. As the voice recognition capabilities of digital assistants improve, digital marketers will focus on a more different SEO approach to optimize business sites based on voice search.

You may not be aware of it, but more than 70% of people with one or more activated digital assistants prefer to use voice commands rather than type the task. The fundamental approach of SEO is identical to voice recognition.

But the spotlight will be on a new style of keywords and phrases that people use in their day-to-day routine. The rise in voice recognition technologies means digital marketers will be able to target more accurate voice search results for ad campaigns and boost SEO efforts.

Google concurs that voice recognition of digital assistants is close to 95% accurate. But more precise voice recognition search results mean digital marketers will use more natural long-tail keywords than generic text-oriented ones.

Omnichannel and Integrated Approach

Fortunately, there are already tools like Hootsuite that allow businesses to maintain a unified omnipresence. In the coming years, businesses will be able to integrate their core message and value proposition for the specific target audience on various channels. A unified omnichannel digital marketing strategy will allow more businesses to understand their customers’ changing behavior, location, and preferences.

Expect More Awareness

You need a massive target audience, whether you use digital marketing for lead generation, conversion, or brand awareness. The future of digital marketing is bright because now there is more market and consumer awareness.

Businesses can also use a wide range of smart tools to collect an ocean of data and make in-depth analyses about their target audience. It’s a completely new way to approach the audience. In fact, extensive market and consumer research allow businesses to leverage untapped opportunities.

Businesses don’t need to understand every facet of new technology. Of course, the mechanics of a smart tool matter, but businesses that plan to broaden their digital marketing approach will see the most positive results. It is the main reason innovation will become vital for B2C and B2B players.

What Makes Up a Future-Proof Digital Marketing Strategy?

What may have been popular digital marketing practice a few years ago would become outdated. When it comes to digital marketing, there is always a paradigm shift that propels businesses and entrepreneurs to post more personalized content, adapt new SEO rules, and embrace smart digital technologies. 

Small businesses that want to follow the tide of digital marketing can afford to overlook emerging trends in the space. The key is to figure out how a specific trend may change the digital marketing landscape and impact business position.

In 2021, the online shopping landscape has become diversified, and ethnic minority users prefer an inclusive approach. Digital marketing has become more than just about click-through rates – it’s now about how businesses contextualize emerging trends and approach their target audience for various purposes.

Wrapping Up

In the last decade, digital marketing has been through significant upswings. From social media to search engine optimization, digital marketing continues to impact billions of users positively. With more advanced tools and practices, digital marketing will continue to propel companies to step up their competitive drive in the market.

Digital marketing has made it possible for small businesses and entrepreneurs to increase their ROI and roll out effective ad campaigns. In time, the effectiveness of digital marketing practices will reach new heights and allow companies to make the most out of AI, SEO, AR, and VR tactics.

As of now, many digital marketing trends may or may not pan out in the coming years. Unlike the traditional approach, the new wave of digital marketing boils down to customer behavior. Needless to say, new strategic digital marketing efforts will allow businesses to set a new precedent.

The Atlanta Small Business Network, from start-up to success, we are your go-to resource for small business news, expert advice, information, and event coverage.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest business news know-how from Atlanta Small Business Network.

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#digitalmarketing #contentdigitalmarketing #SEO

[learnbig]

How will Digital Marketing change in the Future?

The future of digital marketing is bright because now there is more market and consumer awareness. Businesses can also use a wide range of smart tools to collect an ocean of data and make in-depth analyses of their target audience. It's a completely new way to approach the audience.

The world is on the internet! From social media to Google searches, we all use the internet throughout the day. With this change of lifestyle, new platforms of marketing emerged. While traditional marketing still has its place in the world, digital marketing is quickly taking over thanks to affordability and analytics. A huge number of people are engaging via the internet, and digital marketing is growing and only going to increase further in the future.

According to the Digital Marketing Institute, “Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses.”

Programmatic Advertising is taking place, providing dynamic modes of advertising to simplify digital ad campaigns. AI-enabled B2B customer experiences will increase with data and sales tech tools, enabling automated, algorithmic decisions. Buyers are looking for seamless experiences with instantaneous results.

The application of digital media marketing is making companies surge with demand and supplies of products to customers at a greater speed. Therefore, applying smart techniques with the help of various tools of digital marketing would benefit the companies to take advantage of the increasing demand in the customer segment and earn profit.

Digitization:

Everything is becoming digitized and fully automated in the days to come. If people are using things that are connected to the internet, then advertisement agencies and digital marketers should also come up with ways where there is the maximum possibility of traffic coming.

With everything becoming digital, the application of search engine optimization, social media marketing, and AdWords is going to help marketers to bag new opportunities and attract customers to purchase their products.

Network:

With more and more network towers coming up and new satellites being set up in the universe to make communication effective, the time is going to come when the network would be stronger than ever before. This is going to make things easy, quick, and transparent. Network availability and access are going to prove instrumental in making digital marketing the only way to reach customers.

Increased Demand:

The coming years are going to see customers getting more prosperous than ever before. With more purchasing power, people would want to purchase more products and services. This is going to facilitate things in the companies by making them available online to the customers and working with great speed to get the product delivered to them with no hassle. This is going to be another important tool that would lure customers and the fight would be about this aspect within the competitors.

What are the In-Demand Digital Marketing Skills?

Digital marketing requires a unique combination of both creativity and technical knowledge. And so, digital marketers have to master a wide range of skills and tools in order to stay on top of the ever-growing digital media channels they used to create, deploy, manage, and track campaigns. In such a vast field, you will meet a variety of sections, each of which requires a unique skill set.

Below is a list of prominent skills for a digital marketing career.

Data Analytics:

You must know how to use and understand Google Analytics or the alternatives, such as Google Tag Manager and SQL. Monitoring and reporting can be tricky, but it helps to understand your customer's behavior. With this knowledge, you can apply it to new solutions that boost traffic and conversions.

SEO (Search Engine Optimization):

Search Engine Optimization or SEO is structuring your content to show up on search engine websites (Google, Bing, Yahoo). Marketers will try to ‘rank’ a certain word or phrase relevant to their business so their potential customers will find them. This is called organic traffic. It’s essential to know SEO if you want to become a successful digital marketer.

Content Marketing:

Content marketing refers to the creation and promotion of valuable content for the audience. It helps in establishing trust in the audience and attracting new visitors. All the content you see online, whether it’s a blog article or a YouTube video, results from content marketing. Brands can help their prospects by solving their real-life problems through high-quality content.

Long story short, these are some of the latest digital trends that you must know if you are unaware of these trends or you may not compete with your competitors. Therefore, I suggest you consider this article and update your skills accordingly.

#digital marketing #online courses #seo

[officialyourdailyinspiration]

Family values American Girl @americangirlbrand style. The American Girl company is facing outrage over a book that promotes transgenderism to young girls.

The American Girl company, renowned for its dolls that young girls have adored for generations, published the book titled A Smart Girl’s Guide: Body Image in paperback this past February, and its contents have parents irate.

On page 38 of the book, author Mel Hammond writes that prepubescent readers’ doctors may offer them “medicine” to halt puberty, as the Christian Post reports.

“If you haven’t gone through puberty yet, the doctor might offer medicine to delay your body’s changes, giving you more time to think about your gender identity,” an excerpt from the page reads, according to the outlet.

According to an image of the page published by the New York Post, Hammond writes that “[b]eing transgender is not an illness or something to be ashamed of.”

“If you’re questioning your gender identity –or if you already know for sure that you’re trans or nonbinary – talk with an adult you trust, like a parent or a school counselor,” she continues.

“If you don’t have an adult you trust, there are organizations across the country that can help you. Turn to the resources on page 95 for more information,” Hammond later adds, per the Christian Post.

Daily Mail reports that it was marketed for girls aged three to eleven, but the book is advertised for ages eight to ten on Amazon and for girls ten and up on the American Girl website.

Many women and other commentators took to social media to share their outrage at the American Girl company in light of reports circulating about the book.

“A book for girls about body image that tells them they should make permanent and catastrophic change their to [sic] bodies if they’re unhappy with them. Healthy message,” tweeted conservative columnist Bethany Mandel.

Beverly Hallberg, a senior fellow at the Independent Women’s Forum, asserted that “3 year old should be playing and learning instead of encouraged to alter her body. My goodness.”

Source: @wearebreitbart (IG)

[jakecontor]

How do marketing agencies develop marketing strategies tailored to individual businesses?

Marketing agencies develop marketing strategies tailored to individual businesses through a systematic and iterative process. Here are the key steps involved:

Understanding the Business: The agency begins by gaining a deep understanding of the client's business, its industry, target market, products/services, competitive landscape, and unique selling points. They may conduct interviews, research, and analysis to gather this information.

Defining Goals and Objectives: The marketing agency works closely with the client to establish clear marketing goals and objectives. These goals should align with the client's overall business objectives and be specific, measurable, achievable, relevant, and time-bound (SMART).

Conducting Market Research: Thorough market research is conducted to gain insights into the target audience, consumer behavior, market trends, and competitor strategies. This research may involve surveys, focus groups, data analysis, and studying industry reports.

Identifying Target Audience: Based on market research findings, the agency identifies and defines the client's target audience segments. They develop buyer personas or customer profiles that capture the characteristics, needs, and preferences of these target segments.

SWOT Analysis: The agency performs a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to assess the client's internal capabilities and external market conditions. This analysis helps identify areas of competitive advantage and areas that require improvement.

Defining Value Proposition: The agency works with the client to articulate a clear value proposition that differentiates their products/services from competitors. This involves understanding the unique selling points and crafting compelling messaging that resonates with the target audience.

Strategy Formulation: Based on the gathered information and analysis, the marketing agency develops a comprehensive marketing strategy that outlines the key approaches, tactics, and channels to achieve the defined marketing goals. This may include digital marketing, content marketing, social media, advertising, public relations, events, etc.

Setting Key Performance Indicators (KPIs): The agency establishes measurable KPIs that align with the marketing goals. These KPIs could include metrics such as website traffic, conversion rates, customer acquisition, brand awareness, engagement levels, or return on investment (ROI).

Implementation and Execution: Once the strategy is finalized, the agency creates a detailed marketing plan with timelines, budgets, and action steps. They collaborate with the client to execute the plan, utilizing various marketing tactics, platforms, and creative assets.

Monitoring and Optimization: Throughout the implementation process, the agency closely monitors the performance of marketing activities against the defined KPIs. They use analytics tools, data tracking, and reporting to measure results and make data-driven adjustments for optimization.

Ongoing Evaluation and Adaptation: Marketing agencies continuously evaluate the effectiveness of the marketing strategy and tactics. They analyze data, gather feedback, and make necessary adaptations to the strategy based on market changes, customer feedback, and performance insights.

By following these steps, marketing agencies can develop marketing strategies that are customized to suit the unique characteristics, goals, and target audience of each individual business they work with.

#marketing agency

[skilluptamil02]

How will Digital Marketing Change in the future ?

The future of digital marketing is bright because now there is more market and consumer awareness. Businesses can also use a wide range of smart tools to collect an ocean of data and make in-depth analyses of their target audience. It's a completely new way to approach the audience.

The application of digital media marketing is making companies surge with demand and supplies of products to customers at a greater speed. Therefore, applying smart techniques with the help of various tools of digital marketing would benefit the companies to take advantage of the increasing demand in the customer segment and earn profit.

Digitization:

Everything is becoming digitized and fully automated in the days to come. If people are using things that are connected to the internet, then advertisement agencies and digital marketers should also come up with ways where there is the maximum possibility of traffic coming.

With everything becoming digital, the application of search engine optimization, social media marketing, and AdWords is going to help marketers to bag new opportunities and attract customers to purchase their products.

Network:

With more and more network towers coming up and new satellites being set up in the universe to make communication effective, the time is going to come when the network would be stronger than ever before. This is going to make things easy, quick, and transparent. Network availability and access are going to prove instrumental in making digital marketing the only way to reach customers.

Increased Demand:

The coming years are going to see customers getting more prosperous than ever before. With more purchasing power, people would want to purchase more products and services. This is going to facilitate things in the companies by making them available online to the customers and working with great speed to get the product delivered to them with no hassle. This is going to be another important tool that would lure customers and the fight would be about this aspect within the competitors.

What are the In-Demand Digital Marketing Skills?

Digital marketing requires a unique combination of both creativity and technical knowledge. And so, digital marketers have to master a wide range of skills and tools in order to stay on top of the ever-growing digital media channels they used to create, deploy, manage, and track campaigns. In such a vast field, you will meet a variety of sections, each of which requires a unique skill set.

Below is a list of prominent skills for a digital marketing career.

Data Analytics:

You must know how to use and understand Google Analytics or the alternatives, such as Google Tag Manager and SQL. Monitoring and reporting can be tricky, but it helps to understand your customer's behavior. With this knowledge, you can apply it to new solutions that boost traffic and conversions.

SEO (Search Engine Optimization):

Search Engine Optimization or SEO is structuring your content to show up on search engine websites (Google, Bing, Yahoo). Marketers will try to ‘rank’ a certain word or phrase relevant to their business so their potential customers will find them. This is called organic traffic. It’s essential to know SEO if you want to become a successful digital marketer.

Content Marketing:

Content marketing refers to the creation and promotion of valuable content for the audience. It helps in establishing trust in the audience and attracting new visitors. All the content you see online, whether it’s a blog article or a YouTube video, results from content marketing. Brands can help their prospects by solving their real-life problems through high-quality content.

Long story short, these are some of the latest digital trends that you must know if you are unaware of these trends or you may not compete with your competitors. Therefore, I suggest you consider this article and update your skills accordingly.

#digital marketing #online courses #seo

[hihi123ghh]

Are Waterproof Watches Really Waterproof?

Smart watches advertised as "20-meter waterproof" and "50-meter waterproof" are not suitable for swimming? At present, many smart watches on the market use their excellent waterproof performance as a selling point, but many consumers also report that the smart watches they buy are not actually waterproof. So, are the seemingly waterproof smart watches in these business advertisements really waterproof?

On shopping platforms, most of these smart watches with prices ranging from a few hundred yuan to several thousand yuan are waterproof. But for the waterproof level and standard, some are defined according to the ISO standard ATM, and some are defined according to the IPX recommendation standard of the International Electrotechnical Commission (IEC). These alphanumeric combinations confuse most consumers. Incomprehensible data, coupled with ambiguous promotions by businesses, such as pictures of watches soaked in water and vague instructions, often lead to misunderstandings among consumers.

The promotional page of another children's phone watch shows that it is IPX8 swimming-grade waterproof and can be worn for swimming. But the customer service replied that this watch is not suitable for swimming. When swimming, there will be impact of water flow, which will cause the watch to get liquid. '

According to the survey, if a watch is marked with a waterproof rating of "50 meters", more than 70% of consumers will be guided by the number and think that it can be worn in swimming, and there are many complaints caused by this.

If watch manufacturers have some technical terms, it is best to give consumers some easy-to-understand explanations to avoid unnecessary disputes.

People in the legal field believe that when advertising, some operators often use the theoretical extreme value or waterproof standard of the watch’s waterproof performance as a promotional selling point, and try to tie swimming or similar swimming scenes with the waterproof level, which is suspected of misleading. Consumers and Avoiding Responsibility.

The lawyer said that through the scene of a child wearing a watch and washing his hands under the faucet, consumers are reminded that this product may have corresponding functions, which is equivalent to an inducement behavior by the operator. The operator believes that as long as the product meets the ATM 50-meter standard, even if the product leaks when consumers swim or dive 50 meters underwater, it will not contradict the advertised product quality.

#smart watch

[makindesign]

A Simple Guide to Briefing a Marketing Agency

Regarding marketing, it can be tough to know where to start. That's why many businesses turn to marketing agencies to help them navigate the complicated world of advertising and promotion.

However, briefing a marketing agency can be daunting.

How do you ensure they understand your business, goals, and audience? In this guide, we'll walk you through the steps you need to take to brief a marketing agency effectively.

Before diving into the specifics, let's discuss why briefing is important. A good brief sets clear expectations and helps the agency understand your goals. It also helps to avoid misunderstandings and miscommunication down the line. In short, spending time on a thorough brief can save you time and money in the long run.

So, let's get started!

Define Your Business Goals

Before you start working with a marketing agency, you must define your business goals. What do you want to achieve? Do you want to increase sales, boost brand awareness, or launch a new product? Your goals will shape your marketing strategy, so it's essential to be clear about them from the outset.

When defining your goals, it's helpful to make them SMART – specific, measurable, achievable, relevant, and time-bound. For example, instead of saying, "We want to increase sales," you might say, "We want to increase sales by 10% in the next quarter by targeting our existing customer base." This gives the agency a clear target to aim for.

Remember, your goals should be aligned with your overall business strategy. Make sure you communicate this to the agency so that they can develop a marketing plan that fits with your broader objectives.

Identify Your Target Audience

Next, you need to identify your target audience. Who are you trying to reach with your marketing efforts? What are their characteristics, interests, and pain points? Understanding your audience is critical to developing effective marketing messages.

Start by creating buyer personas – fictional representations of your ideal customers. These personas should be based on market research, customer data, and intuition. They should include age, gender, income, job title, and interests.

Once you've created your personas, share them with the agency. This will help them understand who they're targeting and what messaging will resonate with them.

Outline Your Budget

Marketing can be expensive, so it's essential to be clear about your budget from the outset. Your budget will determine what strategies and tactics you can afford to pursue.

When outlining your budget, be as specific as possible. Break it down by channel – how much will you spend on social media advertising, email marketing, events, etc.? Remember to include any additional costs, such as design fees or production costs.

It's also helpful to include any constraints on your budget. For example, you might say, "We have a budget of $10,000 for this campaign, but we can't spend more than $2,000 on Facebook ads." This will help the agency develop a plan that fits within your budget.

Provide a Timeline

Marketing campaigns take time to develop and execute, so providing a timeline for the agency will help them plan their resources and ensure everything is delivered on time.

Your timeline should include key milestones, such as the launch date, the dates for any events or promotions, and the dates for reporting and evaluation. Ensure you build enough time for the agency to develop and revise its ideas.

Remember, timelines can be flexible, but having a clear plan in place from the outset is helpful.

Describe Your Brand

Your brand is more than just a logo – it's the personality and values that your business embodies. It's important to communicate this to the agency so that they can develop messaging and visuals that are consistent with your brand.

When describing your brand, consider your mission, values, and unique selling proposition. What sets you apart from your competitors? What do you want to be known for?

It's helpful to provide examples of your brand in action – for example, previous marketing campaigns or social media posts as this will give the agency a sense of your brand's tone and style.

Share Your Company Culture

The agency should know your company culture is another important aspect of your business. Your culture shapes how you work and how you interact with your customers.

When sharing your company culture, consider your values, working style, and team dynamics. Do you have a fun and playful culture, or are you more serious and professional? Do you have a flat hierarchy or a more traditional structure?

Sharing your company culture will help the agency understand what working with you is like and how they can best support your business.

Provide Insight on Past Marketing Efforts

Finally, providing the agency with insight on past marketing efforts is helpful. What has worked well in the past? What hasn't worked? Do you have any data or metrics to share?

This information will help the agency develop a plan that builds on your past successes and avoids past mistakes. It will also help them understand what metrics you're interested in tracking and reporting on.

Remember, don't be afraid to share your failures – they can be just as valuable as your successes in guiding future marketing efforts.

Discuss Your Competitors

While your business goals and target audience are essential, providing insight into your competitors is also helpful. Who are they, and what are they doing well? What are their weaknesses?

Understanding your competitors will help the agency develop a plan that sets you apart from the crowd. It will also help them identify potential threats and opportunities.

When discussing your competitors, be as specific as possible. Provide examples of their marketing campaigns and messaging to help the agency develop a plan differentiating you from your competitors.

Work Together

Briefing a marketing agency is crucial in creating a successful marketing campaign. By defining your business goals, identifying your target audience, outlining your budget, providing a timeline, describing your brand and company culture, sharing insight on past marketing efforts, and discussing your competitors, you can ensure that the agency understands your business and develops a plan that aligns with your objectives.

Spending time on a thorough brief can save you time and money in the long run and help you achieve your marketing goals. The key takeaway from this guide is that an excellent brief sets clear expectations and allows the agency to understand your goals. It also helps to avoid misunderstandings and miscommunication down the line. Following the steps outlined in this guide, you can create a detailed brief that sets your marketing campaign up for success.

So, if you're planning to work with a marketing agency, take the time to brief them properly and ensure you get the best results.

You can read this and other articles like it by visiting https://www.makindesign.com/blog/

#marketing #startup #marketingagency #digitalmarketing #business #longform #businessadvice #businessmindset

[stringentdatalytics]

Building Power Monitoring Solutions Market Share, Size, Demand, Key Players by Forecast 2032

The global building power monitoring solutions market refers to the market for systems and devices that monitor and manage energy usage in buildings. These solutions help building owners and managers to reduce energy consumption, improve energy efficiency, and save costs.

The market is driven by factors such as the need for energy efficiency, government regulations for energy efficiency, increasing demand for smart buildings, and the growing adoption of renewable energy sources. Additionally, the increasing awareness about the benefits of building power monitoring solutions is expected to further drive the market growth.

Download a Sample Copy of Building Power Monitoring Solutions Market: https://stringentdatalytics.com/sample-request/building-power-monitoring-solutions-market/3768/

The market can be segmented based on component, building type, end-user, and geography. Based on the component, the market can be segmented into hardware, software, and services. Based on building type, the market can be segmented into commercial buildings, industrial buildings, and residential buildings. Based on end-users, the market can be segmented into building owners, facility managers, and energy service companies.

Geographically, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. North America is expected to hold the largest market share due to the increasing adoption of smart buildings and the presence of major market players in the region. Asia-Pacific is expected to witness significant growth due to the increasing demand for energy efficiency and the growth of the construction industry in the region.

Market Segmentations:

Global Building Power Monitoring Solutions Market: By Company

Schneider Electric

Vertiv

Broadcom

Rittal GmbH & Co. KG

Siemens AG

ABB

Raritan

Sunbird

Packet Power

Wattics

En-trak

Rockwell Automation

Global Building Power Monitoring Solutions Market: By Type

Cloud-based

On Premise

Global Building Power Monitoring Solutions Market: By Application

Commercial Building

Residential Building

Industrial Building

Visit Report Page: https://stringentdatalytics.com/reports/building-power-monitoring-solutions-market/3768/

Reasons to Purchase Building Power Monitoring Solutions Market Report:

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Best Email Marketing Platform To Increase Your Earnings

GetResponse is a cloud-based totally advertising and marketing device that lets customers connect to their clients via e-mail and create touchdown pages. It caters mainly to small corporations, bloggers, and advertising and marketing agencies. GetResponse offers an email author that facilitates customers' draft emails without any previous understanding of programming. This module contains templates for sending emails and images for supporting design requirements.

Get Response's Inbox Preview point displays how emails appear. A/ B testing enables druggies to test the effectiveness of a crusade by optimizing rudiments similar to the subject line and the stylish time to shoot. GetResponse follows a responsive design approach, the appearance of emails can change according to the device display. The result’s List supporter point can import connections from hard disks and correspondence guests similar to Gmail, Magento, Salesforce, and Highrise. It also implements a bus-respond module, which can shoot birthday emails and customized offers. Pricing is per month. Support is offered via converse, dispatch, and tutorials.

In a nutshell, GetResponse is used in campaigns for: 

collecting leads

building email lists

sending and automating emails

and selling products

Simon Grabowski founded GetResponse in 1999 to help small businesses run marketing campaigns. In 2000 they launched their first ‘smart autoresponder’ on their path to smarter email marketing and automation tools.

Some interesting GetResponse stats and facts:

GetResponse has 350,000+ customers

is available in 27 languages

300+ active employees

16.000 active websites using the tool

Estimated annual revenue for last year of $50 million.

Using Getresponse, you can produce leads with signup forms, landing runners, and webinars. You shoot newsletters, automated emails, and produce Facebook advertisements. Track everything with analytics and reporting. You can indeed produce websites with GetResponse in the full set of deals channel tools.

The experience feels simple with the drag-and-drop editor. You choose an element (like a textbook, videotape, button, or image) and drag it onto your content. GetResponse offers pre-built templates so you can produce the content you want with ease.

Do I need an email marketing tool like GetResponse?

The simple answer is YES. In the moment’s digital geography, dispatch as a marketing channel is stronger than ever. Then are some reasons why you need dispatch marketing

50 of the world’s population use dispatch, with the utmost people checking their dispatch daily. This gives you a huge implicit number of people to communicate with. It can take time to make a dispatch list. But once you do, you can incontinently reach hundreds of thousands of people with what you have to say.

How Does GetResponse work and what is it for?

GetResponse has a ‘forever free plan which lets you send unlimited emails to 500 subscribers.

You choose from 120 dispatch templates to snappily design a dispatch you like.

Alongside newsletters, you produce robotization workflows with GetResponse. Automated juggernauts save time and allow you to communicate with further guests regularly.

GetResponse comes with a drag-and-drop wharf runner creator. You use it to drive attention to your offers and forthcoming events.

GetResponse is useful for deals if you use the conversion channel point. With this, you make content for each step of the client’s trip to turn them from callers to guests.

How can I learn to use GetResponse?

It’s easy to learn and get started with GetResponse. Just produce a free account then and you’ll be guided by a GetResponse wizard. It takes you through a stint of the app and you’ll snappily learn how to shoot your first dispatch.

It’s easy to learn GetResponse. The tools are intuitive and easy to understand. However, you can reach out through converse, watch youtube videos or browse through forums to find results, If you have problems with any point. In the utmost cases, results are readily available.

The first place you’ll want to visit is the support section on their website.

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