#PotluckPartyChallenge

[campaignsoftheworld]

The One Show 2020 - Change your destiny

Five more humorous spots from Lanfranco & Cordova, NY and Lima, Peru, have been released to promote The One Show 2020 call for entries, deadline January 31, 2020, Change your destiny. Playing off the idea that a little bit of luck can help a piece of creative work stand out from all the great competition, Lanfranco & Cordova traveled to the Peruvian Andes to enlist the mystical services of Cleofe, an actual shaman who blesses entries. The first spot of the entertaining “Change Your Destiny” campaign launched in September 2019. In the new :30 spots, the agency takes us behind the scenes to watch Cleofe blessing creative work that has actually been submitted to this year’s One Show: "8000km Runway" by Goodzilla/Shanghai for Jack Jones "Dietz Nuts" by Red Tettemer O'Connell + Partners for Dietz and Watson "Stop At Nothing" by Widen+Kennedy London for Nike "Martha & Snoop's Potluck Party Challenge - Titanic" by VH1 Virtual Blessing “Winning a One Show Pencil is both a great honor and extremely difficult,” said Rolando Cordova, CCO, co-founder, Lanfranco & Cordova, NY and Lima. “We decided to offer agencies and brands some help this year by working with an actual Peruvian shaman to star in the campaign and give positive energy to all the work entered in the show.” According to the agency, the campaign concept has some roots in reality. The co-founders said they know some creative colleagues who go to various lengths to give their work good luck before entering it in awards shows for judging. “We partnered with local production company Señor Z in Lima and traveled to the remote Peruvian Andes to find Cleofe, who practices ancient blessing rituals,” said Gian Carlo Lanfranco, L&C CCO, co-founder. “He was great to work with, and serves as the centerpiece of these fun content films.” “The beauty of the idea is that it’s simple and entertaining,” said Kevin Swanepoel, CEO, The One Club for Creativity. “The One Show exists to elevate and celebrate the best work in the world. With so much amazing creative work entered each year, a little bit of extra luck could make the difference in an entry breaking through with our judges.” Credits Client: The One Club for Creativity Brand: The One Show 2020 Agency: Lanfranco & Cordova, New York and Lima Chief Creative Officers: Rolando Cordova, Gian Carlo Lanfranco Creative Director: Ken Tokashiki Copywriters: Gian Carlo Lanfranco, Rolando Cordova, Ken Tokashiki Art Directors: Ken Tokashiki, Franco Solsol, Gian Marco Chavez Production Company: Señor Z, Lima Directors: Bacha Caravedo, Chinon Higashiona First Assistant Director: Alejandra Gomez de la Torre Director of Photography: Chinon Higashiona Art Direction: Bettina Fiol Head of Production: Lorena Ugarteche Executive Producer: Marinés Contreras Field Producer: Carmen Tineo Gaffer: Edmundo Febres First Camera: Cesar Vallejos Chengue Second Camera: Arturo Aljacriña Technical: Leonardo Aguirre, Walter Espinoza Production Assistant: Maria Fuentes Prop Master: Miguel Angel Verano Casting: Pamela Huaynalaya Editor: Ignacio Ugarteche Drone Operator: Ignacio Ugarteche Audio Director: Sebastian Legaspi Post Production and Coloring: Eduardo Arriagada Wawin, Miguel Méndez Audio Post Production: Zumba (Arturo Arellano, Rodrigo Malnati) Tags: 2020 One Show, Mother Land, The One Club Club for Creativity, The One Show 2020, Dietz & Watson, Dietz Nuts, Stop At Nothing, Widen+Kennedy, London, Nike, VH1, Potluck Party Challenge, One Show Pencil, Lanfranco & Cordova, Change your destiny Read the full article

#VH1 #2020OneShow #Changeyourdestiny #Dietz&Watson #DietzNuts #Lanfranco&Cordova #London #MotherLand #Nike #OneShowPencil #PotluckPartyChallenge #StopAtNothing #TheOneClubClubforCreativity #TheOneShow2020 #Widen+Kennedy