#Pardon the rather showy outfit though | Explore Tumblr Posts and Blogs

betweentheracks · 3 years

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My question is regarding styling for promotional work in the US - I see so many female stars who are in a different outfit, with full hair and makeup, for their interviews, sometimes with multiple changes per day. And then, there is their male costar slouching along in jeans and a rumpled shirt for a whole days worth of appearances. Is there a contractual requirement placed on female stars or is this just an industry norm? Thank you in advance for any insight you can offer!

Ah, look at you go Greyface! Taking a real stab right into the black heart of the style industry. How bold and perceptive of you! 🤭

The simple and direct answer is, this is a double standard.

The more complex path that still leads to same resulting answer is very worth traversing though and is filled with the peaks and plummets of the fashion industry's history. So, naturally, we'll walk this way together and take a look.

Buckle up, rack mates, this ride is a doozy.

The following is my insight and perception as a professional stylist and is subjective to my position and role.

It is a well and widely known fact of fashion and beauty that at the heart of all the glitz and glamorous there is a horrible ugliness beneath. It is treated as an unseen slight or even a "secret" we shouldn't talk much about. It is as old as fashion itself and has only been worsened over time and with the evolution of marketable style and beauty standards. Women are more promotional than men = women are more desirous than men = women are the pitch and men plunder fame by proxy.

Sex sells. Point of fact; type face bold print. This is the truth of fashion and entertainment and is a marketing strategy at this point.

Specifically, however, it isn't that "sex" sells but rather which sex sells. As in which gender is the apparent and clear choice to use as a promotional feature and living advertisement. The answer is, as it has been for ages now, women. Feminine features are fair and pleasing to behold. They can be dressed up and toned down; styled into an ideal of wanting and craving. Women can be influential to both male and female audiences by beckoning men's gazes to the treats she has for them (treats being whatever it is she is being used to stage and sell) while sitting loftily as an iconic standard of beauty for women to reach for and in turn take up anything to help achieve this ideal (meaning they'll buy whatever is being promoted in their wish to be like the woman on the package).

This strategy and double standard extends well beyond the immediate scope of fashion or upselling the brands of luxury labels. It is also very present in the entertainment industry as a means to promote films, television, and other media. You'll see an actress working the promo circuit or doing interviews dressed to the nines even in casual and laid back styles and then you'll blink and she's done up entirely different but no less coifed and glamorous. Meanwhile her male counterparts and costars are parading about in very understated styles or even sloppy attire, sometimes dressed out in high quality suits but still not quite up to snuff. The efforts of stylists clearly more aimed towards maintaining the woman first and the man second, if at all.

The second and less often discussed pigeon hole that fuels this sexist standard is money. Femme fashion, while typically more expensive, is still unquestionably more versatile than menswear. This is because fashion profits more off female consumption and interest than male and thus caters to that market with more variety and visibility. Wardrobe budgets for filming are skewed with more money funneled into the styling of an actress or female celebrity with a limit on how much is spent on the men. This is symbiotic with the pricing of menswear being less than womenswear but altogether more durable in its make.

It's frustrating and awful and I am ever so glad and thankful that it is slowly having attention called upon it by those within the industry. As modern style continues to evolve and dilute the boundaries between gender stereotypes and typecasting, this double standard becomes more and more frail. Many voices have started gathering in outrage over such rampant and asinine misogyny. Men have come forward to demand that they are as equally marketable and appealing, women have put their foot down and refused to be sexualized or sensationalized. There is the rising trend of androgyny and transgender recognition. Each step is in the right direction and in pursuit of an equal playing ground where women and men can each be glammed up and used as a standard for beauty or poised as a pinnacle of style.

I work extensively with male clients to this effect. I not only enjoy gender neutral styles but have clients that have made it clear they like the glamor of femme styles and want their image to be a balance of masculine and feminine. My oldest client wears heels and likes glittering eye makeup and has often made a case to be allowed to wear skirts or dresses, while my only female artist prefers more of an asymmetrical blending of menswear with feminine accents and likes her footwear to be the type that she, in her words, "can kick ass and stay looking class" while wearing.

There's an uptick in the emergence of queer brands and LGBTQ+ labels in the US with ideals/ethics steeped in the goal of gender neutrality and equality. With them comes the new hope for fashion's future where gender lines are not drawn and women are not the golden rule of promotional value for their supposed sexy/cute/inviting stereotype.

I hope to see men as a campaign centerpiece for lingerie, make up, and other needlessly gendered interests and women in ads for suits and leisure activities such as fishing or mudding and the other inherently male coded interests. I hope to see all gender typecasts and molds fall away entirely with people simply promoting things they enjoy. To see a full cast given the same amount of primping and stylized effort when making the rounds to talk up their projects.

Progress is slow but the world of fashion hinges upon welcoming change and being influenced by current climates and trends just as much as it influences outwardly. One of these days this double standard will be stripped out and the industry will again be revolutionized or it will become obsolete.

Beauty is beauty; people are people; style is style. Promotional/marketable viability cannot stay relevant against the might of such simple truths. The coming years will see the divide between gender being filled as designers and labels fight to remain prominent empires of fashion, and from there other interrelated industries will have no choice by to comply lest they find themselves stripped bare ass naked and lacking affiliations.

This post went and became a sort of tangent, whoops. I'll rest my rambling here and call it good. I intend to make a full post detailing the reshaping of fashion in the height of today's evolving inclusivity of gender roles and norms and the correlation of how fashion has long since been steps ahead in this movement. This ask happens to be a good sounding place for what some of that content will look like.

Fashion and style was never intended to give distinction between the masculine and feminine nor to place significance on gender. Segregation in fashion was initially between wealth and status; a determination of class in way way back when clothing first became an expression. Originally, fashion had no actual gender associations and men and women all worse similar styles of robes that would now be considered dresses. Class and wealth gave way, buckling to the thought of using one's showy status to promote goods to be traded and this was the birth of marketing women as a means of interest. Ever since it has been an internal struggle between ethics of material misuse of rights (sexism) versus capital relevancy (turning profits via brand visibility). A number of fashion houses are guilty of going with the flow and hoping the fortune and reputation made along the way could either cushion the blowback of systemic misogyny one day being aired out or could be used to steadily alter the trajectory of style's evolution.

Consider fashion as a tightrope act being performed between the politics of brand recognition and the conceptual idealism of expression. One small and out of sync step will result in a dire fall with no way of knowing if there is a safety net to pardon a brand or label from plunging into obscurity. This is why the fashion industry prefers taking time to plan careful steps forward and seldom rushes out. Fashion keeps pace while also staying baby steps ahead to change the course of current societal trends, even willing to sometimes relinquish any ground it has in effort to remain on the wire at all. It's a precarious give and take.

Three paragraphs later, truly, I yield to the length of this post and am done. I can’t guarantee this was even close to what you wanted to know and for that I am sorry. I get swept up by the passion I have for the inner workings of the business and lose myself (and my train of thought so if this doesn’t make a lick of sense, that would be why lol). Still, I do hope some of this sheds a little light on the matter.

#racks asks #style #fashion #style discourse #please this post is so out of pocket and i am still unsatisfied #oh to be a pro stylist in the fashion realm during societal shifts #it's like all the runway lights are set to strobe and with every luminous glimpse of genderless style there's a follow up of pitch black

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