Tumgik
#Mountain View iCity Compound
conceptproperties · 7 months
Text
0 notes
judod · 8 months
Text
0 notes
jirans-stuff · 1 year
Text
Tumblr media
0 notes
elbadrrealestate3 · 2 years
Text
mountain view 1
ماونتن فيو 1
تطلق شرمة ماونتن فيو واحد من أهم مشاريعها mountian view 1  ذلك العالم الفريد من الشقق السكنية والفيلات ذات الطراز الأمريكى الممزوج بالفخامة والرقى وسط عالم من الخيال والإبداع والمناظر الطبيعية الخلابة بقلب التجمع الخامس مباشرة على الطلريق الدائرى وبالقرب من شارع التسعين بمساحات تبدأ من 70 م وأنظمة سداد تصل إلى 9 سنوات
Compound Mountain View iCity New Cairo
شقق واستديوهات
مساحات تبدأ من 70 م إلى 245 م – شقة بمواصفات فيلا
شقق Sun Roof بمساحات تبدأ من  130 م حتى 155 م
فيلا 2 دور + حديقة + رووف + مدخل خاص + جراج سيارات     – iVilla – اى فيلا
بمساحات تبدأ من 180 م  
iVilla     Sky – اى فيلا سكاى
بمساحات تبدأ من 265 – 270 م
Park     Villa – بارك فيلا – 2 دور +حديقة
مساحات تبدأ من 210 – 235 م
وحدات توين هاوس – فيلا بدورين بمدخلين مختلفين
بمساحات تبدأ من 325 م
وحدات تاون هاوس
مساحات تبدأ من 290 م
قصور ماونتن فيو 1
بمساحات 565 م
Tumblr media
للحجز و للاستفسار تواصل معنا
موبايل : 01003847187 – 01003964583
واتساب :01003847187
0 notes
thenewcapitalnews · 2 years
Text
كمبوند ماونتن فيو اي سيتي التجمع الخامس
تعارف علي كمبوند ماونتن فيو اي سيتي التجمع الخامس
كمبوند ماونتن فيو اي سيتي التجمع الخامس Compound Mountain View iCity New Cairo‎ وهو من تطوير شركة ماونتن فيو للتطوير العقاري الغنية عن التعريف، والتي تقدم شقق وفلل راقية فخمة مع فيو على جزر خضراء ومسطحات مائية، لتعيش الحياة التي تحلم بها وأسعار ماونتن فيو وأنظمة التقسيط التي تناسبك.
موقع المشروع
يقع ماونتن فيو اي سيتي التجمع الخامس بالقرب م ن العديد من الجامعات مثل جامعة المستقبل والجامعة البريطانية والجامعة الأمريكية بالقاهرة حوالي ربع ساعة.
يبعد Compound Mountain View iCity New Cairo مسافة دقائق معدودة عن الرحاب ومدينتي وهايد بارك 7 دقائق تقريباً.
الشركة المطور للمشروع
شركة ماونتن فيو  mountain view هي الشركة المالكة لكمبوند ماونتن فيو اي سيتي التجمع الخامس، وهي من أهم الشركات الرائدة في مجال التطوير العقاري في مصر، كما انها تحتوي على عدد من أمهر المهندسين والعمال والفنيين، ويصل عدد العاملين بالمشروع إلي 1000 عامل.
كما تميزت جميع مشاريع الشركة بطابع خاص من الرقي والفخامة والجودة العالمية وسط مساحات خضراء واسعة، وتنافس الشركة أكبر الشركات في مجال التطوير العقاري على الصعيدين الدولي والمحلي
ومساحات واسعارماونتن فيو اي سيتي التجمع الخامس
المساحات من أهم العوامل التي تحرص عليها كافة الشركات باستمرار، حيث تتيح فرصة الاختيار لدى العميل فيختار ما يناسبه لذلك حرصت شركة ماونتن فيو على توفير مختلف الوحدات السكنية بمساحات متنوعة وتأتي تفاصيل مساحات الوحدات كما يلي:
آي فيلا: وتنقسم الى اي فيلا بيتش روف -اي فيلا بيتش جاردن - اي فيلا بيتش روف بمساحة 100 متر - 285 متر واسعار تبدأ من 2 مليون 900 ألف جنية
روف اي فيلا لاجون فيو - روف اي فيلا كورنر بمساحة 230 متر - 245 متر واسعار تبدأ من 5 مليون 800 ألف جنية
0 notes
b2begypt72-blog · 5 years
Text
villa for sale in new cairo
Tumblr media
Choose the better villa for sale in new cairo with B2B for Investment & Real Estate Marketing company, because it has a lot of villas for sale in egypt distinguished by different areas as well as amazing facades at competitive prices unparalleled.
B2B one of the Largest Real Estate Companies in Egypt offers Opportunities And services Inclusive from villas for sale in egypt and compounds in new cairo prices in villa for sale in new cairo. Such us:-
Tumblr media
Mountain View iCity Park Villa
Own villa for sale in new cairo and enjoy a Park Villa designed to conform a Reception overlooking the Terrace and Garden, a large Dining Room, a Guest Toilet, a spacious Kitchen and a Maid's quarter.
On the top floor in villa for sale in new cairo at Mountain View iCity :- 2 Bedrooms with a bathroom nearby and a Master Bedroom with its own private dressing and a bathroom. On the same level is a balcony with a breathtaking view.
Tumblr media
Mountain View iCity I Villa
Own villa for sale in new cairo and enjoy A villa with in A Villa. Designed to conform a 3 Piece Reception overlooking the balcony and Garden, a large Dining Room, a Guest Toilet, a spacious kitchen and a Maid's quarter.
On the top floor in villa for sale in new cairo at Mountain View iCity :- 2 Bedrooms with a Bathroom nearby, a Living Room and a Master Bedroom with its own private Dressing and bathroom. On the same level is a Terrace with a breathtaking view.
Tumblr media
Mivida
Don't miss the perfect chance to invest and enjoy , Choose the better villa for sale in new cairo at Mivida. Mivida embodies the vibrancy of urban living with the peace and comfort of nature and suburban living.
B2B for Investment & Real Estate Marketing provide you villa for sale in new cairo in mivida new cairo, Just minutes away from the American University Campus in New Cairo.Don't miss the opportunity and Choose villa for sale in new cairo.
The EGP 6 billion mivida residential community located at the fifth district reflects a lush environment that is unparalleled. fully integrated community This includes playgrounds, community centers, a business park, thriving hotels and boulevard style shopping in a bustling town center. BOOK NOW
B2B for Investment & Real Estate Marketing provide the location villa for sale in new cairo at Mivida it's ideal and extremely , where it Pristine nature trails allow residents to navigate their way through pleasant pine forests and serene lavender gardens.
B2B company's for Investment & Real Estate Marketing Provided your still a fully integrated community at Mivida allowing residents access to every convenience imaginable as well as includes has of the better a villas for sale in egypt.
apply now with B2B for Investment & Real Estate Marketing on villa for sale in new cairo at With Mivida. it's all these elements combined; Mivida is the place where life truly comes together.
B2B for Investment & Real Estate Marketing provide a amazing villa for sale in new cairo in the compounds luxury, plus vacation properties and high investment opportunities with Egypt Don't miss the opportunity, book with B2B.
For More Information Get in Touch
Head Office : New Cairo -5th setllement Building no. 167, st. 52 off el chouiffat st. 1st district- Zone 7
Residential Branch : New Cairo -5th Settlement The Spot Mall 2nd Floor Office No. 9&10
Hotline : 19323
Telephone: (+202) 2565 2246/347 (+202) 25734084/5/6
Fax: (+202) 2565 2249
B2B Egy Marketing Team
1 note · View note
realstate2 · 2 years
Text
كمبوند ماونتن فيو لاجون بيتش بارك
شقة للبيع في كمبوند ماونتن فيو لاجون بارك بيتش يقع في منطقة مميزا في اكتوبر  بالقرب من منطقة التوسعات الشمالية، ويبعد من مدينة الشيخ زايد 7 دقيقة ،من محور 26 يوليو في مدينة السادس من أكتوبر ؛ من طريق الوحات .
الشركة المطورة : ماونتن فيو العقارية ومن اهم المشاريع الشركة
نظام سداد : بمقدم 10% واقساط حتى 9 سنوات.
كمبوند ماونتن فيو لاجون بيتش بارك (Mountain View iCity Lagoon Beach Park)
كمبوند ماونتن فيو جيزة بلاتوه 6 أكتوبر (mountain view giza plateau)
كمبوند ماونتن فيو اي سيتي التجمع الخامس( Compound Mountain View iCity New Cairo‎)
ماونتن فيو هايد بارك التجمع الخامس (Mountain View Hyde Park)
قرية ماونتن فيو السخنة 2
لاجون بيتش بارك اي سيتي القاهرة الجديدة (Lagoon Beach Park)
ماونتن فيو تشيل اوت بارك اكتوبر (mountain view chillout park)
ماونتن فيو اى سيتى اكتوبر (MOUNTAIN VIEW ICITY OCTOBER)
سكالا ماونتن فيو الساحل الشمالي
ماونتن بارك التجمع الخامس( Mountain Park)
ماونتن فيو الساحل الشمالي (Mountain View North Coast)
ماونتن فيو العين السخنة (Mountain View Sokhna)
اهمم المميزات :
مجموعة مختلفة من المساحات الخضراء
عدد كبير من حمامات السباحة
نادى رياضى ضخم
منطقة تجارية
مجموعة مختلفة من الأماكن مخصصة للمشي اليومي
مكان مميز للغاية مخصص من أجل ركوب الدراجات
مجموعة مختلفة من الألعاب المائية
المطاعم والكافيهات
عدد كبير للغاية من الجامعات والمدارس الإنترناشونال
منطقة مخصصة فقط للأطفال
أمن والحراسة داخل
فيديو توضيحي للي كمبوند ماونتن فيو لاجون بارك بيتش
https://youtu.be/qG1D6SrCHaI
0 notes
aqarmsr · 2 years
Link
0 notes
mountainview22 · 2 years
Link
Mountain View iCity New Cairo, is the latest distinguished residential project in the Fifth Settlement due to its uniqueness with various advantages, including the modern designs in the compound, which were established in the style of modern European architecture in harmony with the unique American style that together express luxury and sophistication.
0 notes
realestate-egypt · 3 years
Text
Mountain View ICity  -aqarmap
Price Per Square Meter in Mountain View iCity project
-A chalet: The price per square meter starts from EGP 25,416 -An apartment with a garden: The price per square meter starts from EGP 18,476 to EGP 20,000 to know the Prices of Units in Mountain View iCity Compound in this link 
0 notes
b2b2egypt22-blog · 5 years
Text
villa for sale in new cairo
Tumblr media
Choose the better villa for sale in new cairo with B2B for Investment & Real Estate Marketing company, because it has a lot of villas for sale in egypt distinguished by different areas as well as amazing facades at competitive prices unparalleled.
B2B one of the Largest Real Estate Companies in Egypt offers Opportunities And services Inclusive from villas for sale in egypt and compounds in new cairo prices in villa for sale in new cairo. Such us:-
Tumblr media
Mountain View iCity Park Villa
Own villa for sale in new cairo and enjoy a Park Villa designed to conform a Reception overlooking the Terrace and Garden, a large Dining Room, a Guest Toilet, a spacious Kitchen and a Maid's quarter.
On the top floor in villa for sale in new cairo at Mountain View iCity :- 2 Bedrooms with a bathroom nearby and a Master Bedroom with its own private dressing and a bathroom. On the same level is a balcony with a breathtaking view.
Tumblr media
Mountain View iCity I Villa
Own villa for sale in new cairo and enjoy A villa with in A Villa. Designed to conform a 3 Piece Reception overlooking the balcony and Garden, a large Dining Room, a Guest Toilet, a spacious kitchen and a Maid's quarter.
On the top floor in villa for sale in new cairo at Mountain View iCity :- 2 Bedrooms with a Bathroom nearby, a Living Room and a Master Bedroom with its own private Dressing and bathroom. On the same level is a Terrace with a breathtaking view.
Tumblr media
mivida new cairo
Don't miss the perfect chance to invest and enjoy , Choose the better villa for sale in new cairo at Mivida. Mivida embodies the vibrancy of urban living with the peace and comfort of nature and suburban living.
B2B for Investment & Real Estate Marketing provide you villa for sale in new cairo in mivida new cairo, Just minutes away from the American University Campus in New Cairo.Don't miss the opportunity and Choose villa for sale in new cairo.
The EGP 6 billion mivida residential community located at the fifth district reflects a lush environment that is unparalleled. fully integrated community This includes playgrounds, community centers, a business park, thriving hotels and boulevard style shopping in a bustling town center. BOOK NOW
B2B for Investment & Real Estate Marketing provide the location villa for sale in new cairo at Mivida it's ideal and extremely , where it Pristine nature trails allow residents to navigate their way through pleasant pine forests and serene lavender gardens.
B2B company's for Investment & Real Estate Marketing Provided your still a fully integrated community at Mivida allowing residents access to every convenience imaginable as well as includes has of the better a villas for sale in egypt.
apply now with B2B for Investment & Real Estate Marketing on villa for sale in new cairo at With Mivida. it's all these elements combined; Mivida is the place where life truly comes together.
B2B for Investment & Real Estate Marketing offers a amazing villa for sale in new cairo in the compounds luxury, plus vacation properties and high investment opportunities with Egypt Don't miss the opportunity, book with B2B.
For More Information Get in Touch
Head Office : New Cairo -5th setllement Building no. 167, st. 52 off el chouiffat st. 1st district- Zone 7 Residential Branch : New Cairo -5th Settlement The Spot Mall 2nd Floor Office No. 9&10
Hotline : 19323
Telephone: (+202) 2565 2246/347 (+202) 25734084/5/6
Fax: (+202) 2565 2249
B2B Egy Marketing Team
0 notes
conceptproperties · 1 year
Text
Palm Hills New Cairo 2023
0 notes
Text
امتلك واستثمر الان وحدتك في كمبوند بيراميد هيلز في 6 أوكتوبر
سيمنحك كمبوند بيراميد هيلزحياة الفنادق سبع نجوم طوال العام، نظرا لوجود العديد من المميزات الخاصة والناظر الجميلة والطبيعة الخلابة والخدمات والمرافق المتكاملة في قلب القاهرة، فقد تم إطلاق الكمبوند لتجديد مفهوم التطوير العقاري بالمنظور الجيد لمنح ساكني الكمبوند حياة استثنائية بعيدا عن الزحمة ومناطق التكدس السكاني، فقد عملت الشركة علي خلق نجمة جديدة ذات بريق لامع في سماء التطور العقاري يجمع فيه بين الحداثة العصرية وجمال الطبيعة يصاحبه جمال الأهرامات في إطلالة ساحرة ومباشرة للأهرامات.
ومن المشاريع أيضًا :كمبوند بادية بالم هيلز،  موقع مشروع بادية بالم هيلز، بادية بالم هيلز اكتوبر، بادية بالم هي مشروع بادية بالم هيلز ، ماونتن فيو اكتوبر اي سيتي ، ماونتن فيو اى سيتى اكتوبر ، ماونتن فيو 6 اكتوبر، ماونتن فيو اكتوبر اي سيتي ، mountain view icity
موقع Pyramid Hills Compound
يتمتع كمبوند بيراميد هيلز6 أكتوبر بموقع مميز وساحر في قلب المناطق الحيوية فقد راعت الشركة علي اختيار الموقع الجغرافي بصورة مثالية مما يسهل الوصول إليه في وقت قصير وه��ا ما عاهدناه في شركة مميزة تجمع بين الحداثة والكلاسيك ومن ابرز مميزات الموقع ما يلي:
يقع الكمبوند في واجهة مباشرة بجوار ماونتن فيو جيزة بلاتوه وحام حسن.
يقع علي بعد مسافة 5 دقائق من ميدان لبنان وميدان الرماية.
علي بعد خطوات من التحف المصري الجديد في مدة لا تتجاوز خمس دقائق
علي مقربة من مدينة الشيخ زايد ومدينة 6 أكتوبر.
علي مسافة عشر دقائق من كارفور وداندي مول.
يبعد مسافة دقيقة واحدة من الطريق الدائري والمحور.
مساحة كمبوند بيراميد هيلز
كمبوند بيراميد هيلزالشيخ زايد تم إقامته علي مساحة واسعة تقدر نحو 93 فدان تم استلام 70 فدان منها وجاري العمل علي تنفيذ باقي الوحدات علي قدم وساق في مسابقة مع الوقت لتنفيذ المشروع في وقت قياسي، تم وضع خطة مدروسة لتنفيذ العديد من الساحات المختلفة بداية من المساحات الصغيرة وصولا إلي مرحلة المساحات الواسعة، كما تمتاز القطعة الأرضية المقام عليها المشروع بأنها من اعلي المناطق علي ارتفاع متوسط عن مستوي الأرض مما يزيد من توفير أجواء نقية وهواء صحي بالكمبوند.
الوحدات داخل الكمبوند مختلفة المساحة ما بين الشقق السكنية والتون هاوس والتوين هاوس، فقد استطاعت الشركة توفير المساحة المختلفة لاحتياجات العملاء، وبالعمل علي ذلك ستجد أن المساحات المطروحة كالتالي:
شقق بمساحة مخصصة تبدأ من 180 متر مربع تتكون من 2 غرف نوم.
تاون هاوس تبدأ مساحته من 287 متر مربع.
توين هاوس بمساحات مميزة تبدأ من 325 متر مربع.
الأسعار وأنظمة الدفع
تمتا منطقة الكمبوند بانها من ارقي وابرز المناطق الحيوية في قلب القاهرة الكبري، نظرا لتميز المعيشة الموجودة بها ما بين اقتصادي وفاخر، وتواجد الكثير من المناطق الهامة بالقرب منها وكذلك سهولة الوصول إليها في دقائق معدودة عن طريق الطريق الدائري والمحور والمتحف المصري الجديد ومول كارفور وداندي مول مما جعل من المنطقة منطقة جذب استثماري علي اعلي مستوي، لذلك يعد الكمبوند فرصة مميزة لأصحاب وباحثي التميز العقاري والاستثمار السكني.
أما ما يخص الأنظمة المتاحة وباقة الأسعار التنافسية التي لا يمكن مقارنتها فهي كالتالي:
ادفع مقدم 10% فقط كمقدم للتعاقد
تقسيط باقي ثمن الوحدة السكنية علي دفعات متساوية بدون فوائد حتى 6 سنوات.
تسليم جميع الوحدات السكنية كاملة التشطيب بالمكيفات وخ.ائن المطبخ جاهزة للمعيشة.
استلم وحدتك السكنية بأرقي التصميمات العالمية في واحد من اهم المناطق الحيوية.
0 notes
jirans-stuff · 1 year
Text
0 notes
elbadrrealestate3 · 2 years
Text
mountain view 1
ماونتن فيو 1
تطلق شرمة ماونتن فيو واحد من أهم مشاريعها mountian view 1  ذلك العالم الفريد من الشقق السكنية والفيلات ذات الطراز الأمريكى الممزوج بالفخامة والرقى وسط عالم من الخيال والإبداع والمناظر الطبيعية الخلابة بقلب التجمع الخامس مباشرة على الطلريق الدائرى وبالقرب من شارع التسعين بمساحات تبدأ من 70 م وأنظمة سداد تصل إلى 9 سنوات
Compound Mountain View iCity New Cairo
شقق واستديوهات
مساحات تبدأ من 70 م إلى 245 م – شقة بمواصفات فيلا
شقق Sun Roof بمساحات تبدأ من  130 م حتى 155 م
فيلا 2 دور + حديقة + رووف + مدخل خاص + جراج سيارات     – iVilla – اى فيلا
بمساحات تبدأ من 180 م  
iVilla     Sky – اى فيلا سكاى
بمساحات تبدأ من 265 – 270 م
Park     Villa – بارك فيلا – 2 دور +حديقة
مساحات تبدأ من 210 – 235 م
وحدات توين هاوس – فيلا بدورين بمدخلين مختلفين
بمساحات تبدأ من 325 م
وحدات تاون هاوس
مساحات تبدأ من 290 م
قصور ماونتن فيو 1
بمساحات 565 م
Tumblr media
للحجز و للاستفسار تواصل معنا
موبايل : 01003847187 – 01003964583
واتساب :01003847187
1 note · View note
islamnasaad · 7 years
Text
Final Paper Draft 2: Mountain View Advertising Campaign
Introduction 
This paper highlights and tackles several issues related to the concept of advertising, it is worthwhile to focus that some advertisements are associated with many messages and ideologies, so advertising is not only restricted for promoting products only, but it surpasses that essence and induces more power by sending invisible messages. In fact, people are recently exposed to all types of media in an unprecedented manner and new technologies like adding some effects and techniques to the original content result in promoting and increasing that excessive exposure.
Power in media and image production practically advertisements do not only deliver ideologies and some invisible messages, but also contribute in comparing and mixing different cultures and ideologies; That power discourse is called ‘Hegemony’. The aim of this paper is to uncover and explain the ideas of hegemony, interpellation as well as hybridity that is associated within the advertisement of the famous Egyptian real estate company “Mountain View”.
Q1: Does Mountain View advertisement focus on certain ideologies?
Q2: How does the advertisement affect and hail the audience?
Q3: Why did Mountain View select some scenes/frames from other countries in promoting a city that is built in Egypt?
Literature Review
Mountain View’s (iCity) advertisement was one of a series of advertisements that were intended to promote for a luxury real estate city in New Cairo, all the advertisements supported the same idea of gathering locally all the nice concepts, architecture, spaces, and lagoons that other countries have in this large compound. The Advertisements were released during Ramadan 2016 by Advantage Marketing and Advertising Agency.
The advertisement that included some scenes captured in Paris, starts with the two famous actors in Egypt Ahmed Ezz and Magued El Kedwany walking in the streets highlighting the beauties of the architecture that characterizes the buildings and the variation of cafes. It reveals the tuff nature of the French people and then they conclude the advertisement by saying that Mountain View is having all these beautiful buildings, restaurants, and cafes in iCity - New Cairo furthermore characterized by the presence of our nice friendly people.
Throughout this paper, the main focus is defining and deconstructing the hegemony and the power of hailing the people towards certain products/ideologies that are created by the media in general and especially in this advertisement as well as uncovering particular representations of comparing and mixing cultures.
Hegemony in the modern definition is theoretically embedded in the Marxist sight of the financial fundamentals of a society, because most essential shapers of ideologies, values, and culture are the dominant classes. Therefore, an ideologically and economically biased perception spreads itself through the idea/concept of hegemony, in which all the society is dominated and controlled by wrong perception and logic (Altheide, 1984).
Interpellation is defined as a method that people follow to shape themselves into the situation that was demonstrated by the advertising discourse in presenting a specific product/service (Pajnik & Lesjak-Tušek, 2002). Interpellation is also related to the notions of the Marxist’s culture because the ideological state and interpellation creates the feeling of collected social appeals. In fact, an ideology exemplifies the imaginary association of persons to their actual states of existence, while interpellation or in other words “hailing”, concrete persons are considered as subjects (Wenner, 2013).
Hybridity is also one of the important theories that will critically be analyzed alongside the theories of hegemony and interpellation in this paper. Hybridity is defined as a way for multicultural ideologies that are mixed between societies, where individuals with certain ideologies and backgrounds might be exposed to other external ones (Stafford, 2000). Moreover, globalization is a result of providing hybridity, today hybridity as an ideology is widely promoted in media.
Theoretical Framework
Hegemony
Hegemony is the invisible power of transferring ideologies through the public; these ideologies are engaged and motivated by some people who are in control/power. As a result, invisible messages exist in our world in many practices such as dominating people with culture towards certain ideologies in economic or political viewpoints by using the power of media context. Accordingly, many scholars like Gramsci[1] proposed that people’s interest might change the private and public life to support and backup their purposive ideology.
Moreover, hegemony as a power of transferring invisible messages/ideologies forms how persons view and understand life by highlighting and forming certain habits, meanings, and values. In this regard, it is also defined as the power used throughout consent as well as coercion and it has suggested domination across ideology or discourse (Lash, 2007).
The power of ideologies might affect people in a way or another because it’s very clear that people are different in their needs, demands, and desires; dominating certain ideologies that are related to lifestyles, politics, economy, and so on are core power of using hegemony. The ruling/ dominating classes prefer to be invisible to manipulate and control the people without any appearance. Accordingly, it is very hard for some people to realize or understand the hidden ideologies and how they were formed, but they recognize that they are controlled and directed in a way or another.
Since hegemony is very meaningful, the way of transferring ideologies might be very important in the successfulness of dominating the culture. According to Foucault[2] power exists and appears in everything in our world, then by using media the spreading of any idea to the mass is much easier than any other tool. 
Interpellation
Interpellation is another critical aspect related to the Marxists system that is useful to be demonstrated and analyzed. The way people hailed and attracted to things such as ideologies, products, etc. is an essential part of opposing certain dominations of people, groups, or companies that have interests.
I would like to point out that as media plays a role in spreading ideologies it also plays an essential part in hailing people to certain products, services, and ideas that shape the people’s minds and life. In fact, Hall[3] mentioned that media is constructing the world for us, and that there is a method used by the media which allows the hierarchy of control and power within the culture, to be subsequently reproduced as a construction of access.
Thus, media and ownership play an important role in exposing and highlighting some ideologies or certain representations to limit diversity by constructing the notion of ‘ideological power’. In other words, media could hail the people through the examination and identification of stereotypical appearances/images of stories, notions, events, themes, and the people within the media contexts (Fedorov, 2015).
Promoting certain ideologies from the dominant people or companies might focus on certain themes or effects to hail and affect the people and create bias in a way or another. Accordingly, there is a significance of control and ownership as well as direct and indirect censorship that is created by media hence limiting diversity (Miller, 2002).
Hybridity
As globalization shapes the world now and involves in sending hidden messages as well as hailing certain people towards particular beliefs, it also implicates and forms mixing and trading over the countries/societies (Stafford, 2000). As mentioned earlier, hybridity is the way of mixing and highlighting different beliefs, backgrounds, ideas, and values among cultures. In fact, in this paper using hybridity in the advertisement alongside with hegemony and interpellation is very important because images and ideas of other places and countries as well as people’s lifestyles might be an effective ideology that grabs and hails the audience.
There are many components that hybridity uses to mix and mimic within some countries for promoting to new global products or comparing global features, because every culture and society has different features, historical places, ideas, and beliefs that make it special or unique.
Overall, the abovementioned points and reasons sufficiently clarify the need to have people’s recognition of hegemony and the role of media as a hegemonic device that establishes the interests of the elites (Orlowski, 2012). In fact, media power of representations as well as mixing societies and culture can be sometimes visible or invisible depending on the previously demonstrated techniques to maintain media power and ownership as well as hailing the people to certain lifestyles.
In this respect, a suitable application of the theory of hegemony appears in analyzing the invisible power that comes alongside the advertisement because it promotes the ideology of having a better future. The second theory that is also associated with this advertisement is the theory of interpellation because the main focus and outcome of that advertisement is hailing the consumers with a number of techniques and representations to buy the modern apartments and villas in iCity. Hybridity theory is also applicable in this advertisement where the actors are focusing on the resemblance of living in modern civilized European countries with this new city and what they apply here is mixing culture and ideologies, so the three theories prevail and can be critically analyzed within the advertisement context.
Analytical Perspective
Mountain View’s (iCity) advertisement might be referred to as a very basic straightforward way for promoting a product specifically a real estate project, but from the analytical point of view this advertisement actually has three or more theories within the content, furthermore there are many visible and invisible ideologies /messages.
The power of selling concepts/ideas as apartments or villas is what deeply motivates some people to buy in iCity without the final project being there (under-construction).  That can be clearly understood in (fig. 2), where these images are not related to actually existing units but they are just future plans and projections. 
As previously mentioned, the dominant classes are the ones who manage and control the ideologies, economic institutes, the political system, and the structures of society. In this respect, the dominant class here will be the management of Mountain View which tries to deeply promote and sell the ideology and admiration of a city that has elected the best from other cities all over the world by using the power of advertisements and that’s what is hegemony is all about.
Likewise, interpellation is the second layer that this advertisement includes because at the end this advertisement aims to hail the people by promoting beautiful buildings, chic cafes and restaurants and that is basically promoting and hailing people for a certain lifestyle and that is clearly shown in (fig. 1) and (fig. 2). Mountain View also hailed the people by the way celebrities were displayed and the funny personalization of characters they used throughout the advertisement content.
Furthermore, hybridity is the third hidden layer of this advertisement because mixing ideologies and culture as Mountain View conducted to the audience is the core of that theory and this is clear in (fig. 2). When the advertisement mentioned and demonstrated the buildings in Paris and the idea of bringing them here in Egypt, this signifies the ideology of mixing western architectures and ideologies with the eastern ones in that proposed city and accordingly implies the hybridity within.
These three theories can be very clear in several frames but (fig. 1) and (fig. 2) are the most emphasizing scenes in respect of the theories. In (fig. 1), the scene shows the actors looking to one of the buildings that is supposedly available in France and praising the nice architecture, whereas the associated theories are the hegemony due to the power or the ideology of convincing the audience with the greatness of the foreign architecture and hybridity where they focus on the uniqueness of the other culture’s building.
In (fig. 2), a demonstration of the illusions or the plans of the city, this can technically be analyzed to imply a lot of meanings; Firstly, the hegemony of selling a future city that still remains under construction. Secondly, the interpellation of life styles of luxury life. Thirdly, the hybridity which is obvious in mixing the greatest features of Paris and applying similar ones in that city.
Conclusion 
It is not the first advertisement to tackle the idea of hegemony because most of the real estate, banks, and insurance advertisements use hegemony as an invisible power in controlling and promoting several ideologies over different classes. This advertisement successfully proved that a hidden power could be available in promoting potential ideas that do not yet exist, to control and manipulate ideologies of the people dreaming of having a better life, the advertisement also succeeds in hailing the people by using the interpellation theory as well as mixing some beliefs and ideologies by applying the hybridity theory.
Therefore, due to the hegemony of spreading ideologies and the interpellation of the people towards certain ideas like a luxury life style that includes some particular features from other places of the world in that advertised project “iCity”.
Finally, from my own point of view the adequate utilization and application of the hegemony, interpellation and hybridity theories within an advertisement is an unparalleled efficient approach to emboss a pathway for a successful and fruitful production that really conveys requested goals and messages to targeted audiences.
Frames that mentioned earlier:
Tumblr media
Fig.  1: Ahmed Ezz and Magued El Kedwany are highlighting the advantages of the architecture of French buildings.
Tumblr media
Fig.  2: Ahmed’s voice starts with virtual images or plans of the city that was being promoted as “iCity the first city from Mountain View that you will find royal gardens designed according to the French international theme, and elegant cafes as the ones in Paris, but with nice people... Mountain View because you deserve the best in the world”
Mountain View iCity – Architecture Advertisement Link:
https://www.youtube.com/watch?v=Kzx0tzFqejw
youtube
[1] Antonio Gramsci is an Italian Marxist theorist who proposed that hegemony is pertaining to the domination of thoughts and ways of life where the concept of reality is dominated and diffused through private and public extents of social life (as cited in Altheide, 1984).
[2] Michel Foucault is a French theorist who believed that power is existing everywhere, because power interactions is rooted in the culture of life (Daldal, 2014).
[3] Cultural theorist Stuart Hall mentioned that media uses its power to portray some ideologies, imply stereotyping, or discriminate certain groups or individuals according to sex, race, color, religion, domestic, or social background is an essential part of applying hegemony (Hall, 1986).
Bibliography
Altheide, D. L. (1984). Media hegemony: A failure of perspective. Public Opinion Quarterly, 48(2), 476–490.
Daldal, A. (2014). Power and ideology in Michel Foucault and Antonio Gramsci: A comparative analysis. Review of History and Political Science, 2(2), 149–167.
Fedorov, A. (2015). Media Stereotypes Analysis in the Classroom at the Student Audience. European Journal of Contemporary Education, 12(2), 158–162. https://doi.org/10.13187/ejced.2015.12.158
Hall, S. (1986). "Media power and class power" from Curran, James et al, Bending reality: the state of the media, pp.5-14, London: Pluto in association with the Campaign for Press and Broadcasting Freedom.
Lash, S. (2007). Power after Hegemony: Cultural Studies in Mutation? Theory, Culture & Society, 24(3), 55–78. https://doi.org/10.1177/0263276407075956
Miller, D. (2002). Media power and class power: Overplaying ideology. Socialist Register, 38(38). Retrieved from http://www.socialistregister.com/index.php/srv/article/view/5786
Orlowski, P. (2012). Teaching About Hegemony (Vol. 17). Dordrecht: Springer Netherlands. https://doi.org/10.1007/978-94-007-1418-2
Pajnik, M., & Lesjak-Tušek, P. (2002). Observing discourses of advertising: Mobitel’s interpellation of potential consumers. Journal of Communication Inquiry, 26(3), 277–299.
Stafford, R. (2000). Globalisation and Hybridity. Media Education Magazine, 38(1), 11–13.
0 notes