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#Mobile Sports and Fitness Ecosystems Market Size
marketinsight1234 · 13 days
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Mobile Sports and Fitness Ecosystems Market: Forthcoming Trends and Share Analysis by 2032
Mobile Sports and Fitness Ecosystems Market Size Was Valued at USD 27.3Billion in 2023 and is Projected to Reach USD 82.67 Billion by 2032, Growing at a CAGR of 13.1 % From 2024-2032.
Mobile sports and fitness ecosystems are networks of devices, apps, and digital platforms that work together to improve athletic performance, encourage physical exercise, and make wellness management easier. Features like exercise tracking, individualized training programs, dietary advice, social networking, and gamification components are all included into these ecosystems. These tools, which users can access on their mobile devices, promote motivation, community contact, and engagement—all of which lead to better health and fitness outcomes.
The network of mobile apps, gadgets, and services that work together to improve sports and fitness activities is referred to as the mobile sports and fitness ecosystems market. This ecosystem includes a broad range of goods and services, including as wearable technology, online communities, virtual coaching platforms, and fitness tracking apps.
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Leading players involved in the Mobile Sports and Fitness Ecosystems Market include:
Apple (U.S.)
Samsung Electronics (South Korea)
Fitbit (U.S.)
Motorola (U.S.)
Microsoft (U.S.)
Jawbone (U.S.)
Under Armour (U.S.)
Pebble (U.S.)
LG (South Korea)
Lenovo (China)
Withings (France)
Garmin (Switzerland), and other Major Players. 
Moreover, the report includes significant chapters such as Patent Analysis, Regulatory Framework, Technology Roadmap, BCG Matrix, Heat Map Analysis, Price Trend Analysis, and Investment Analysis which help to understand the market direction and movement in the current and upcoming years. 
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Segmentation of Mobile Sports and Fitness Ecosystems Market:
By Type
Hardware
Software
By Application
iOS
Android
By End- User
Athletes
Fitness Enthusiasts
An in-depth study of the Mobile Sports and Fitness Ecosystems industry for the years 2024–2032 is provided in the latest research. North America, Europe, Asia-Pacific, South America, the Middle East, and Africa are only some of the regions included in the report's segmented and regional analyses. The research also includes key insights including market trends and potential opportunities based on these major insights. All these quantitative data, such as market size and revenue forecasts, and qualitative data, such as customers' values, needs, and buying inclinations, are integral parts of any thorough market analysis.
Market Segment by Regions: -
North America (US, Canada, Mexico)
Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
South America (Brazil, Argentina, Rest of SA)
Key Benefits of Mobile Sports and Fitness Ecosystems Market Research: 
Research Report covers the Industry drivers, restraints, opportunities and challenges
Competitive landscape & strategies of leading key players
Potential & niche segments and regional analysis exhibiting promising growth covered in the study
Recent industry trends and market developments
Research provides historical, current, and projected market size & share, in terms of value
Market intelligence to enable effective decision making
Growth opportunities and trend analysis
Covid-19 Impact analysis and analysis to Mobile Sports and Fitness Ecosystems market
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john9028 · 9 months
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Smartwatch Market trends, opportunites, application and demand analysis 2032
Market Overview
Global Smartwatch Market valued at US USD 28,660 million in 2022, is anticipated to reach a value of US USD 136,130 million in 2033, growing at a CAGR of 21.5%.
A smartwatch is a wrist-worn digital device that provides atomic clock accuracy. It is linked to a smartphone and receives notifications for e-mails, texts, and incoming phone calls. It includes a number of apps that provide added features, like presenting weather updates, maps, and stock values. It is also capable of making phone calls and sending & receiving text messages. Its popularity is growing around the world because it includes fitness trackers and monitoring devices to help consumers track their health. Various features include notifications, alerts, apps, answer messages by voice, media management, fitness tracking, and a very good battery life. The market size revenue considered in the report is revenue earned by companies by selling smartwatch. From application perspective, the report analyses the market according to personal assistance, wellness, healthcare, sports, and others. Smartwatches are designed to, either on their own or when paired with a smart phone, provide features like connecting to the internet, running mobile apps, making calls, messaging via text or video, checking caller ID, accessing stock & weather updates, providing fitness monitoring capabilities, offering GPS coordinates & location directions, and more.
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Rise in demand for wireless sports and fitness devices, increase in health awareness among end users, and surge in technological advancements by market players are anticipated to boost the growth of smart watch market. Additionally, rising emphasis on connected devices and smart systems among several industries, and growing demand for connected ecosystem are projected to offer significant opportunities for smart watch market globally. The increase in data dependency among end users and huge investments in building smart cities by the government of various countries are the key success areas that bolster the demand for smart wearable devices.
Read More: https://wemarketresearch.com/reports/smartwatch-market/152
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jean-perry · 1 year
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fitnesstyle · 3 years
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Mobile Sports and Fitness Ecosystems Market Size and Share 2021
Mobile Sports and Fitness Ecosystems Market Size and Share 2021
The report, titled Mobile Sports and Fitness Ecosystems Market, is one of the most comprehensive and essential additions to the Reports Globe market research archive. It provides detailed research and analysis on key aspects of the Mobile Sports and Fitness Ecosystems market. The market analysts who authored this report have provided detailed insights into key growth drivers, restraints,…
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wiseguyreport1221 · 5 years
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Mobile Sports and Fitness Ecosystems 2019 Global Market Size, Market Share, Status, SWOT Analysis and Forecast to 2025 - MarketWatch
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olko71 · 3 years
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New Post has been published on All about business online
New Post has been published on http://yaroreviews.info/2021/05/verizon-to-sell-yahoo-aol-for-5-billion-to-apollo
Verizon to Sell Yahoo, AOL for $5 Billion to Apollo
The private-equity firm is paying $4.25 billion in cash for a 90% share of the media assets. Verizon VZ 0.80% will keep a 10% stake and $750 million of additional preferred stock in the new company, called Yahoo, that will be formed to operate the business.
The Wall Street Journal earlier reported the potential sale of Verizon’s media assets to Apollo. Verizon VZ 0.80% Media, which mostly struggled to grow against Alphabet Inc.’s Google and Facebook Inc., generated $7 billion in revenue last year.
Apollo’s strategy for the business revolves around getting more revenue from each of its 900 million active monthly users. Verizon’s VZ 0.80% positioning of the media business as a complement to its core mobile business—aimed at helping it add subscribers and reduce the number of people who quit—meant it hasn’t pursued some opportunities to maximize the value of each asset, executives at the private-equity firm said.
For example, Yahoo has been a popular platform for sports betting, but isn’t formally licensed to host gambling. Apollo, however, is licensed in more than 200 jurisdictions for gambling.
“This is a typical Apollo deal in that these are very iconic, industry leading, businesses, but they need a little tender loving care,” David Sambur, the firm’s co-head of private equity, said in an interview.
Verizon Media’s revenue has increased more than 10% over the past two quarters, helped by rebounding demand from advertisers looking to tap an online shopping boom during the coronavirus pandemic. Digital-ad sales are expected to accelerate in the coming months as consumers start spending more cash on travel and other activities.
Other suitors previously showed interest in buying off certain pieces of the media unit, which includes websites such as TechCrunch and Yahoo Finance, but weren’t willing to make an offer for the whole portfolio, according to a person familiar with the matter.
For Apollo, buying the entire portfolio means needing to have a view on how to run each of the diverse properties. The firm specializes in doing such complex deals and has focused on boosting growth at other internet companies it owns, including online-photo-services company Shutterfly Inc.
Verizon Chief Executive Hans Vestberg said in an interview the company’s long-term strategy to provide “network-as-a-service” to customers over fiber-optic and cellular connections made the media business a better fit under new owners. He portrayed the sale as an outcome years in the making.
Global 5G adoption is accelerating. The revolutionary cellular technology is spurring even more innovation in prime growth sectors.
“We prioritize our investments with the network,” Mr. Vestberg said on Monday. “This conclusion came a pretty long time ago.”
Verizon collected some of the web’s best-known brands starting in 2015 with its purchase of AOL, followed by its 2017 acquisition of Yahoo. AOL’s then-chief, Tim Armstrong, called the new business a super channel for advertisers to reach hundreds of millions of users. The company at the time touted an active user base of more than one billion people.
Executives framed the newly named Oath business as an alternative way for marketers to reach potential customers outside of a digital ecosystem dominated by Google, Facebook and Amazon.com Inc. But the stitched-together media group couldn’t keep up with its technology rivals’ explosive sales growth, and Verizon in 2018 wrote down about half of the value of the media brands it had acquired.
Verizon has been shrinking its media unit, cutting jobs and selling off its Tumblr blogging platform and HuffPost news operation.
Photo: David Paul Morris/Bloomberg News
In 2018, Verizon named Mr. Vestberg CEO, picking a telecom-industry veteran with a penchant for sketching out engineering concepts on whiteboards for its top job. The Swedish transplant has spent little time discussing media and has more often touted the cellphone carrier’s plan to boost revenue through the construction of a next-generation wireless network. Verizon has been shrinking the media unit, cutting jobs and selling off its Tumblr blogging platform and HuffPost news operation.
Guru Gowrappan, the current head of Verizon Media and a former Yahoo executive, will continue to run the business after the deal. The partners expect the transaction to close in the second half of the year.
The media division, which employs about 10,000 people, started with 14,000 employees in 2017. Verizon as a whole employed about 132,000 workers at the end of 2020.
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Verizon didn’t specify how it would use the sale proceeds, though executives have previously said they would make debt payments a priority. The cellphone carrier’s borrowing swelled this year after it committed roughly $53 billion to secure wireless-spectrum licenses auctioned by the Federal Communications Commission.
Other telecommunications companies are likewise reassessing their priorities. The Journal has reported that AT&T Inc. last year began to field bids for much of the digital-ad business formerly known as Xandr. The unit, which includes operations acquired from the AppNexus digital-ad exchange for $1.6 billion in 2018, has increased sales but has failed to meet executives’ aggressive targets.
—Ben Mullin and Micah Maidenberg contributed to this article
Write to Miriam Gottfried at [email protected] and Drew FitzGerald at [email protected]
Copyright ©2020 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
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sandlerresearch · 3 years
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Wearable Technology Market by Product (Wristwear, Headwear, Footwear, Fashion & Jewelry, Bodywear), Type (Smart Textile, Non-Textile), Application (Consumer Electronics, Healthcare, Enterprise & Industrial), and Geography - Global Forecast to 2026 published on
https://www.sandlerresearch.org/wearable-technology-market-by-product-wristwear-headwear-footwear-fashion-jewelry-bodywear-type-smart-textile-non-textile-application-consumer-electronics-healthcare-enterprise-indus.html
Wearable Technology Market by Product (Wristwear, Headwear, Footwear, Fashion & Jewelry, Bodywear), Type (Smart Textile, Non-Textile), Application (Consumer Electronics, Healthcare, Enterprise & Industrial), and Geography - Global Forecast to 2026
Growing applications of wearable devices are anticipated to surge the adoption of wearable technology
Wearable technology market was valued at USD 116.2 billion in 2021 and is anticipated to reach USD 265.4 billion by 2026, growing at a CAGR of 18.0% between 2021 to 2026. The key factors contributing to the growth of the wearable technology market include the rising share of the aging population and mounting benefits of wearable devices in the healthcare sector. The market is further driven by the advent of platforms such as IoT, AR, and machine to machine (M2M); the growing interest of tier 1 players in the wearable ecosystem; and the growing trend of smart living among end users.
The growing demand for wearable technology in applications such as sports and fitness tracking and for multi-featured and hybrid application mobile devices are expected to provide major growth opportunities for the wearable technology market.
The consumer electronics segment recorded the largest shipment of wearable device in 2020
The consumer electronics segment registered the largest shipment of wearable devices in 2020. The reason behind the growth of this market is that a majority of consumers use wearable technology products to address their health and fitness tracking needs. Wearable technology and the development of related mobile apps further increase the benefits of wearable devices (such as smartwatches and smart bands). Furthermore, sports companies are taking the initiatives to develop new fitness-related applications suitable for wristwear. For instance, Under Armour, Inc. (US), a company developing sports clothing and accessories, launched applications such as MapMyRun, MyFitnessPal, and Endomondo. It also added advanced features such as smart scale and heart-rate fitness tracker to its app. Considering all such developments, the consumer electronics market is expected to register the largest shipments by 2026.
Asia Pacific is the fastest-growing region in the wearable technology market
APAC is the fastest-growing region in the wearable technology market and is made up of 4 major countries—China, Japan, South Korea, and India. Applications such as consumer electronics, industrial, healthcare, and textile contribute significantly to the growth of the market for wearable technology in this region. Asia Pacific has become a global focal point for large investments and business expansion opportunities. In addition, wearable technologies are widely used in oil refineries (for communication and safety purposes). The major consumer electronics companies operating in APAC include Samsung Group (South Korea), Sony Corp. (Japan), Panasonic Corp. (Japan), and LG Electronics (South Korea).
The breakup of primaries conducted during the study is depicted below:
By Company Type: Tier 1 – 43 %, Tier 2 – 36%, and Tier 3 –21%
By Designation: C-Level Executives – 38%, Directors – 22%, and Others – 40%
By Region: Americas– 45%, Europe – 17%, APAC – 30% and ROW – 8%
Research Coverage
The report segments the wearable technology market and forecasts its size, by volume and value, based on region (Americas, Europe, Asia Pacific, and RoW), Product (Wristwear, Headwear, Footwear, Fashion & Jewelry, Bodywear), Type (Smart Textile, Non-Textile), Application (Consumer Electronics, Healthcare, Enterprise & Industrial).
The report also provides a comprehensive review of market drivers, restraints, opportunities, and challenges in the wearable technology market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.
Key Benefits of Buying This Report
This report includes market statistics pertaining to the product, type, application, and region.
An in-depth value chain analysis has been done to provide deep insight into the wearable technology market.
Major market drivers, restraints, challenges, and opportunities have been detailed in this report.
Illustrative segmentation, analyses, and forecasts for the market based on product, type, application, and region have been conducted to provide an overall view of the wearable technology market.
The report includes an in-depth analysis and ranking of key players.
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anitakumarigrewal · 3 years
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Rise in Demand for Wireless Fitness & Sports Devices Expected to Drive Global North America Smartwatch Market: Ken Research
Smartwatch is a wearable electronic device, which is worn on the wrist. It is a portable wearable device with touch-screen display and comprises of various apps to control & access one’s mobile phone. It provides various features like connecting to the internet, making calls, running mobile apps, checking caller ID, messaging via text or video, providing fitness monitoring capabilities, accessing stock & weather updates, offering GPS coordinates & location directions, and more. Based on operating systems for instance Tizen and proprietary operating system, some smartwatches are anticipated to show considerable growth during the forecast period.
Referring to the study, “North America Smartwatch Market 2020-2030 by Product Type, Operating System, User Gender, Age Group, Distribution Channel, Application, and Country: Trend Outlook and Growth Opportunity” some of the key companies operating in the North America smartwatch market are Pebble Technology Corporation, ASUSTeK Computer Inc., Apple, Inc., Huawei Technologies Co. Ltd., Connected Device Ltd., Neptune Pine, Google Inc., Qualcomm Inc., Fitbit, Inc, Sony Corporation, Samsung Electronics, Razer Inc., Timex Group Inc., Xiaomi. Key vendors are focusing on acquiring patents related to cameras, displays, and sensors to integrate advanced technologies in the next-generation smartwatches. This will assist them gain a competitive advantage over the other vendors.
Based on product type, North America smartwatch market is segmented as standalone, extension and classical. Standalone segment holds major share in global market owing to rise in awareness over the advanced versions of the products at affordable prices. Based on operating system, market is segmented as Tizen, watchOS, Real-time Operating System (RTOS), android and others. Based on user gender, market is segmented as men and women. Based on age group, market is segmented as age <18, age 18-24, age 25-34, age 35-44, age 45-54 and age >55. Based on distribution channel, market is segmented as organized retail chain, un-organized retail chain and online e-commerce store. Based on price range, market is segmented as low price, medium price and high price. In addition, based on application, market is segmented as sports, wellness, personal assistance, medical & healthcare and other applications.
The North America smartwatch market is driven by increase in health awareness among the consumers, followed by rise in demand for wireless fitness & sports devices and emergence of large number of players in the market. However, high initial cost of smartwatch and growth in complexity of wearable devices & limited use of features, augmented with security risks may impact the market. Moreover, growth in technological advancements in the wearables market and rise in investment on building connected ecosystem are key opportunities for market.
It is predicted that future of the North America smartwatch market will be bright as a result of presence of leading smartwatch manufacturers, early adoption of advanced technology, increase in disposable income, rise in health & fitness-focused features in smartwatches and, emergence of built-in LTE smartwatches over the forecast period. The North America smartwatch market is also predicted to grow by 20.7% annually in the forecast period and reach US $48.25 billion by 2030.
For More Information, click on the link below:-
North America Smartwatch Market Research Report
Related Report:-
Global Smartwatches Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread)
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charger-batteries · 3 years
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New Nintendo Switch 2 release date, specs, leaks and more
Even with the PS5 and Xbox Series X finally out, anticipation for a Nintendo Switch 2 (or Nintendo Switch Pro) is still red-hot. According to recent reports, the next Nintendo Switch could be a beefed-up version of Nintendo's beloved hybrid console with new features and 4K gaming support.
Nintendo's next Switch likely won't deliver things like ray tracing or 8K gaming, but a more powerful Switch could help the company better compete with the latest next-gen consoles. And some rumors have pegged the Switch 2 as sporting some truly wild features, including potential dual-screen support.
Nintendo hasn't confirmed the existence of a new Nintendo Switch model, but the latest rumors indicate that a new Switch is all but inevitable. Here's everything we know about the New Nintendo Switch 2, including its possible release date, specs and features.
Latest Nintendo Switch 2 news (November 29)
The new GPD Win 3 gives us a taste of how a Switch Pro could work, with smooth 60 fps gaming on the go.
Taiwan's Economic Daily News reports that Nintendo is including a Mini-LED display on the Switch 2, and is gearing up to launch the console in 2021.
New Nintendo Switch 2 release date
Citing a Taipei-based report out of the Economic Daily News, The Edge Markets reports that a new version of Nintendo's popular hybrid console could arrive by early 2021. That was quickly followed up by a Bloomberg report that suggests that the new Switch could arrive next year complete with 4K support and an expansive new games lineup.
A subsequent Bloomberg report claims that developers are being asked to make their Nintendo Switch games playable in 4K, adding further weight to the possibility of an upcoming hardware upgrade.
Economic Daily News later reported that Nintendo was still planning a 2021 launch, and has been visiting companies in Taiwan to obtain displays for the new console.
Here's a look at when every version of the Switch has launched so far. Looking at these days, it's possible we could see an updated Switch by 2021 to coincide with the system's four-year anniversary.
Nintendo Switch: March 3, 2017
Nintendo Switch (upgraded battery): August 2019
Nintendo Switch Lite: September 20, 2019
Nintendo Switch 2/Nintendo Switch Pro: 2021 (rumored)
New Nintendo Switch 2 price
While there's no official price set for Nintendo's next Switch, it seems safe to assume it'll cost more than the $299 base model — and certainly more than the $199 Nintendo Switch Lite. In an interview with Gamesindustry.biz, Japan-based games consultant Serkan Toto predicts that the Switch Pro will cost around $399.
New Nintendo Switch 2 specs
The Switch Pro's rumored specs have varied based on different reports, with some claiming that the next Switch will be a modest upgrade and others hinting at a significant power boost for Nintendo's console. A sketchy, now-deleted 4chan post (via Inverse) suggests some major changes, including a custom Nvidia Tegra Xavier processor, a 64GB SSD, 4K video support, and two USB-C ports. This post also claimed that the Switch Pro would be a TV-only console, and won't be playable in portable mode.
Economic Daily News also claims Nintendo is set to include a Mini-LED display in the Switch 2, which is a big leap up from the 720p LCD display included in the original. Utilising Mini-LED tech would mean better responsiveness, contrast, and energy efficiency, all of which would be more than welcome on a new Switch.
However, a forum post on Korean website Clien (via TechRadar) suggests that the next Switch might not be a huge generational leap. The poster claims that Nintendo is working with Nvidia on a custom Tegra processor based on Nvidia's Volta architecture, and won't include the Tegra X1+ chip that many had expected the console to feature. As a result, 4K support may not be feasible for the Switch Pro.
The current Nintendo Switch packs a custom Nvidia Tegra X1 processor, a 6.2-inch, 720p display and 32GB of storage. In August 2019, the console saw a minor refresh, which bumped the battery life from an estimated 2.5 to 6.5 hours to 4.5 to 9 hours. In our own Switch battery tests, we found that the new model lasts nearly twice as long for games such as Super Smash Bros. Ultimate.
The Nintendo Switch 2 may also feature Nvidia DLSS 2.0 support, according to an Nvidia job ad spotted by Wccftech. The posting seeks a software engineer on the Tegra team to work on "next-generation graphics" and mentions gaming consoles by name. Considering that the Switch is the only Tegra-powered console out there, it's possible that Nvidia is conducting work on a CPU for a new model. DLSS (Deep Learning Super Sampling) is an AI technology designed to boost framerates in games, which could lead to much smoother performance if it makes its way to the Switch 2.
But improved specs could just be the tip of the iceberg for the Nintendo Switch 2. A series of code found in the Switch's April 2020 firmware update reveals what could be support for a dual-screen console, suggesting that the next Nintendo Switch may be a two-display device.
This wouldn't be a first for Nintendo given the company's popular Nintendo DS and 3DS handhelds, but we'd be curious to see how dual-screen support would play into the Switch ecosystem. Perhaps you'll be able to play in handheld mode while beaming certain content to your TV, similar to how the Wii U operated.
There are also some recent mobile GPU breakthroughs that point to a promising future for upcoming handheld consoles such as the Switch 2. Samsung and AMD are expected to be working on a new Exynos 1000 chip with AMD graphics built-in, which could give the Switch 2 a massive power boost if Nintendo decides to opt for that CPU over the aging Tegra X1 found in the current Switch.
One of the most recent notable mentions of the Nintendo Switch 2 comes from the developers of Eiyuden Chronicle, a throwback role-playing game that's currently on Kickstarter. As spotted by Nintendo Life, Rabbit & Bear Studios mention "Nintendo's next generation console" as one of the platforms the developer plans to release the game for. While the studio was transparent about having no inside knowledge to Nintendo's plans, the company noted that porting the title to the relatively underpowered Switch while building it for next-gen platforms would be an expensive endeavor.
New Nintendo Switch 2 features
If Nintendo does make another Switch-like console, it seems safe to assume that it'll once again allow you to play in TV, tabletop and handheld modes. But some recent Nintendo patents hint at some other interesting features that could either make their way to the new console or serve as a complementary device.
Nintendo recently patented a unique health-tracking device, which would be able to track your sleep, monitor your mood via microphones and sensors, and even change the odor of a room. Interestingly, the patented device has its own dock (much like the Switch), and seems designed to work with health-related games a la Ring Fit Adventure. It's too early to tell whether such a device will even come to market, but it will be interesting to see if Nintendo ups its fitness-tracking game in time for the next Switch console.
What we want from the Nintendo Switch 2
If the Nintendo Switch 2 or Nintendo Switch Pro does become a reality, there are a handful of features we'd love to see that could make it a compelling high-end option for Nintendo fans.
1080p handheld gameplay: The Switch's 6.2-inch screen is limited to 720p in handheld mode, meaning you can't experience titles like Super Mario Odyssey and Pokémon Sword and Shield in their full glory. The ability to game on the go in 1080p would be a big reason to upgrade to a Switch Pro — if the console can muster 60fps at 1080p, even better.
4K or 1440p support for TV mode. Considering that 4K consoles are out there and that the PS5 and Xbox Series X will support 8K content, it'd be nice to see the Switch Pro get a resolution bump. The new console would likely need a beefy new dock to support 4K or even 2560 x 1440 resolutions, but just imagine how glorious it would be to play Breath of the Wild in 4K.  
Better ergonomics. We recently got our hands on Alienware's Concept UFO, which is a Switch-like portable gaming PC that features standard controller-sized buttons, triggers and grips. If Nintendo can devise new Joy-Cons that are bigger and more ergonomic without being too massive, the Switch Pro could be the most comfortable way to play on the go.  
True Bluetooth support. While the current Switch features Bluetooth 4.1 for connecting wirelessly to Joy-Cons and Pro Controllers, you can't pair other Bluetooth gadgets (like headphones) to the console without an adapter. Nintendo, I just want to be able to pair my AirPods to my Switch without any extra fuss — make it happen!  
Why we want a Nintendo Switch 2
The Nintendo Switch is an absolute joy of a system backed by some of the finest games Nintendo has ever released. But its hardware is starting to show its limitations more than three years after release, largely when it comes to ports of major third-party games.
Kotaku's Ethan Gach recently got his hands on the new Switch port of The Outer Worlds, which reportedly "looks so bad on Switch I'm tempted to tell even people who have no other means of playing it to stay away." Based on Gach's screenshots, the port looks incredibly blurry, and suffers from framerate drops. Gamers have had similar issues with ports such as Pillars of Eternity and Wasteland 2.
While Nintendo games such as Breath of the Wild and Animal Crossing: New Horizons are optimized to look and run great on Switch, the console seems to be running into a AAA games problem. And that could prove especially challenging for Nintendo, especially with a new crop of third-party games built for PS5 and Xbox Series X that may be more graphically demanding than ever.
Nintendo doesn't necessarily need a system as powerful as Sony's and Microsoft's upcoming console (the Switch has done just fine against PS4 and Xbox One), but a significant power boost could make the company's hybrid console even more appealing for fans of big third-party franchises.
Should I wait for a Nintendo Switch 2?
Considering that the Switch 2 is still a rumor at this point, we wouldn't count on it coming out just yet -- at least not anytime soon. The Nintendo Switch and Nintendo Switch Lite are at the top of our list for the best handheld gaming consoles, and we expect them to continue to get supported for years to come. So if you've yet to jump on the Switch bandwagon, you can do so with confidence that it won't be replaced anytime soon.
Plus, if there is indeed a Switch 2 or Switch Pro, chances are it'll work with your existing Switch game library. Nintendo has a history of supporting its handhelds through multiple iterations, with the Nintendo DS/Nintendo 3DS family supporting the same game library for more than a decade. Given how popular the Switch is, we expect Nintendo to take a similar approach for its current console.
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kdmarketresearch · 4 years
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Smartwatch Market 2018 Will Generate New Growth Opportunities in The Upcoming Year to Expand its Size in Overseas Market till 2025
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KD Market research launches a new market research report on the Smartwatch Market . The study covers a detailed in-depth analysis of the global market along with the regional and country level analysis. The study also delivers a complete analysis about the major & niche players of Smartwatch Market which includes profiling of Apple Inc., Google Inc., Garmin, Fitbit, Motorola, Sony Corporation, Samsung Electronics, LG Electronics, and Huawei Technologies Co. Ltd.
Request sample report@ https://www.kdmarketresearch.com/sample/3149
Smartwatch is a portable wearable device that is used to track various everyday activities such as steps covered in a day, calories burnt, heart rate, and others. Smartwatch is similar to a mobile phone device with a touchscreen display and consists of various apps through which an individual can access his mobile phone. Increase in adoption of smartphone along with fast internet connectivity is the key driver for the growth of the global smartwatch market. As of now, the market is driven by leading tech companies such as Xiaomi, Samsung, Apple, Google, and others.
The standalone segment accounts for the highest market share in the global smartwatch market due to features such as wireless operations, sim card acceptance, and others. Growth in demand for wireless fitness & sports devices, increase in health awareness among the consumer, and entrance of large number of players, drive the growth of the market.
The global smartwatch market is segmented based on product, application, operating system, and region. Based on product, the market is categorized into extension, standalone, and classical. Based on application, it is divided into personal assistance, wellness, healthcare, sports, and others. Based on operating system, the market is categorized as watchOS, android, RTOS, Tizen, and others. Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The major players operating in the global smartwatch market are Apple Inc., Google Inc., Garmin, Fitbit, Motorola, Sony Corporation, Samsung Electronics, LG Electronics, and Huawei Technologies Co. Ltd. These players have adopted various growth strategies, such as mergers, acquisitions, collaborations, and partnerships, to strengthen their market reach and retain their position in the market.
Key Benefits for Global Smartwatch Market:
· This study presents the analytical depiction of the global smartwatch market along with the current trends and future estimations to determine the imminent investment pockets.
·The report presents information regarding the key drivers, restraints, and opportunities.
· The current market is quantitatively analyzed from 2017 to 2025 to highlight the financial competency of the market.
· Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the market.
Global Smartwatch Market Segmentations:
By Product – Extension, Standalone, Classical
By Application – Personal Assistance, Wellness, Healthcare, Sports, Others
By Operating System – WatchOS, Android, RTOS, Tizen, Others
By Region  – North America U.S., Canada, Mexico Europe UK, Germany, France, Italy, Rest of Europe Asia-Pacific China, India, Japan, Australia, Rest of Asia-Pacific LAMEA Latin America, Middle East, Africa
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Table of Content
CHAPTER 1: INTRODUCTION
1.1. REPORT DESCRIPTION 1.2. KEY BENEFITS FOR STAKEHOLDERS 1.3. KEY MARKET SEGMENTS 1.4. RESEARCH METHODOLOGY
1.4.1. Primary research 1.4.2. Secondary research 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVE
CHAPTER 3: MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE 3.2. KEY FINDINGS
3.2.1. Top impacting factors 3.2.2. Top investment pockets 3.2.3. Top winning strategies
3.3. PORTERS FIVE FORCES ANALYSIS 3.4. MARKET SHARE, 2017 3.5. MARKET DYNAMICS
3.5.1. Drivers
3.5.1.1. Growth in demand for wireless fitness & sports devices 3.5.1.2. Increase in health awareness among the consumers 3.5.1.3. Entrance of large number of players
3.5.2. Restraint
3.5.2.1. High initial cost
3.5.3. Opportunity
3.5.3.1. Rise in investment on building connected ecosystem
CHAPTER 4: GLOBALSMARTWATCH, BY PRODUCT
4.1. OVERVIEW 4.2. EXTENSION
4.2.1. Key market trends, growth factors and opportunities 4.2.2. Market size and forecast, by region 4.2.3. Market analysis by country
4.3. STANDALONE
4.3.1. Key market trends, growth factors, and opportunities 4.3.2. Market size and forecast, by region 4.3.3. Market analysis by country
4.4. CLASSICAL
4.4.1. Key market trends, growth factors, and opportunities 4.4.2. Market size and forecast, by region 4.4.3. Market analysis by country
CHAPTER 5: SMARTWATCH MARKET, BY APPLICATION
5.1. OVERVIEW 5.2. PERSONAL ASSISTANCE
5.2.1. Key market trends, growth factors and opportunities 5.2.2. Market size and forecast, by region 5.2.3. Market analysis by country
5.3. WELLNESS
5.3.1. Key market trends, growth factors and opportunities 5.3.2. Market size and forecast, by region 5.3.3. Market analysis by country
5.4. HEALTHCARE
5.4.1. Key market trends, growth factors and opportunities 5.4.2. Market size and forecast, by region 5.4.3. Market analysis by country
5.5. SPORTS
5.5.1. Key market trends, growth factors and opportunities 5.5.2. Market size and forecast, by region 5.5.3. Market analysis by country
5.6. OTHERS
5.6.1. Key market trends, growth factors and opportunities 5.6.2. Market size and forecast, by region 5.6.3. Market analysis by country
CHAPTER 6: SMARTWATCH MARKET, BY OPERATING SYSTEM
6.1. OVERVIEW 6.2. WATCHOS
6.2.1. Key market trends, growth factors and opportunities 6.2.2. Market size and forecast, by region 6.2.3. Market analysis by country
6.3. ANDROID
6.3.1. Key market trends, growth factors and opportunities 6.3.2. Market size and forecast, by region 6.3.3. Market analysis by country
6.4. REAL-TIME OPERATING SYSTEM
6.4.1. Key market trends, growth factors and opportunities 6.4.2. Market size and forecast, by region 6.4.3. Market analysis by country
6.5. TIZEN
6.5.1. Key market trends, growth factors and opportunities 6.5.2. Market size and forecast, by region 6.5.3. Market analysis by country
6.6. OTHERS
6.6.1. Key market trends, growth factors and opportunities 6.6.2. Market size and forecast, by region 6.6.3. Market analysis by country
CHAPTER 7: SMARTWATCH, BY REGION
7.1. OVERVIEW 7.2. NORTH AMERICA
7.2.1. Key market trends, growth factors, and opportunities 7.2.2. Market size and forecast, by product 7.2.3. Market size and forecast, by application 7.2.4. Market analysis by country
7.2.4.1. U.S.
7.2.4.1.1. Market size and forecast, by product 7.2.4.1.2. Market size and forecast, by application 7.2.4.1.3. Market size and forecast, by operating systems
7.2.4.2. Canada
7.2.4.2.1. Market size and forecast, by product 7.2.4.2.2. Market size and forecast, by application 7.2.4.2.3. Market size and forecast, by operating system
7.2.4.3. Mexico
7.2.4.3.1. Market size and forecast, by product 7.2.4.3.2. Market size and forecast, by application 7.2.4.3.3. Market size and forecast, by operating system
7.3. EUROPE
7.3.1. Key market trends, growth factors, and opportunities 7.3.2. Market size and forecast, by product 7.3.3. Market size and forecast, by application 7.3.4. Market analysis by country
7.3.4.1. UK
7.3.4.1.1. Market size and forecast, by product 7.3.4.1.2. Market size and forecast, by application 7.3.4.1.3. Market size and forecast, by operating system
7.3.4.2. Germany
7.3.4.2.1. Market size and forecast, by product 7.3.4.2.2. Market size and forecast, by application
7.3.4.3. France
7.3.4.3.1. Market size and forecast, by product 7.3.4.3.2. Market size and forecast, by application 7.3.4.3.3. Market size and forecast, by operating system
7.3.4.4. Italy
7.3.4.4.1. Market size and forecast, by product 7.3.4.4.2. Market size and forecast, by application 7.3.4.4.3. Market size and forecast, by operating system
7.3.4.5. Rest of Europe
7.3.4.5.1. Market size and forecast, by product 7.3.4.5.2. Market size and forecast, by application 7.3.4.5.3. Market size and forecast, by operating system
7.4. ASIA-PACIFIC
7.4.1. Key market trends, growth factors, and opportunities 7.4.2. Market size and forecast, by product 7.4.3. Market size and forecast, by application 7.4.4. Market size and forecast, by application 7.4.5. Market analysis by country
7.4.5.1. China
7.4.5.1.1. Market size and forecast, by product 7.4.5.1.2. Market size and forecast, by application 7.4.5.1.3. Market size and forecast, by operating system
7.4.5.2. Japan
7.4.5.2.1. Market size and forecast, by product 7.4.5.2.2. Market size and forecast, by application
7.4.5.3. India
7.4.5.3.1. Market size and forecast, by product 7.4.5.3.2. Market size and forecast, by application 7.4.5.3.3. Market size and forecast, by operating system
7.4.5.4. Australia
7.4.5.4.1. Market size and forecast, by product 7.4.5.4.2. Market size and forecast, by application 7.4.5.4.3. Market size and forecast, by operating system
7.4.5.5. Rest of Asia-Pacific
7.4.5.5.1. Market size and forecast, by product 7.4.5.5.2. Market size and forecast, by application 7.4.5.5.3. Market size and forecast, by operating system
7.5. LAMEA
7.5.1. Key market trends, growth factors, and opportunities 7.5.2. Market size and forecast, by product 7.5.3. Market size and forecast, by application 7.5.4. Market analysis by country
7.5.4.1. Latin America
7.5.4.1.1. Market size and forecast, by product 7.5.4.1.2. Market size and forecast, by application 7.5.4.1.3. Market size and forecast, by operating system
7.5.4.2. Middle East
7.5.4.2.1. Market size and forecast, by product 7.5.4.2.2. Market size and forecast, by application 7.5.4.2.3. Market size and forecast, by operating system
7.5.4.3. Africa
7.5.4.3.1. Market size and forecast, by product 7.5.4.3.2. Market size and forecast, by application 7.5.4.3.3. Market size and forecast, by operating system
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xcelprostech-blog · 4 years
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Upgrading to Microsoft Dynamics 365 The Need to Upgrade
OverviewThis article and its subsequent series provide everything you need to know to upgrade to Microsoft Dynamics 365 Finance & Operations ERP - Cloud (or) On-premise. This includes how to plan, prerequisites, features, tangible benefits, challenges, costs involved and more. Incentives offered by Microsoft make it a compelling reason on why planning your budget for an upgrade should be the top priority as you get closer to the fiscal end.The table below provides the detail on topics that will be covered in each of the series.
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Your Comfort Zone - The Imperative for Change
Change is the only constant. We define it in our daily lives as “the process of undergoing a transformation or transition”. We see this transformation every day with every new regulation, every new discovery, & every new trend. These ever changing trends are driving all industries – Chemical, Pharmaceutical, Biotechnology, Manufacturing, Distribution, you name it. Keeping up with these market trends and more importantly staying ahead is the key to being a successful company.Your organization has needed an ERP upgrade for quite a few years now, and you know it. You’ve been pushing this off year-after-year running a legacy system in maintenance mode, fearful of any risk and disruption an upgrade may cause to business operations. Lack of a proper budget or resources has been your prime consideration as well as lack of information and proper guidance.You’re not alone - one of our customers is currently in this very same situation.They are a high-performance, mid-size pharma manufacturing company. They have been running an older ERP system for over 20 years now. A few weeks ago, their current legacy application failed to recover after a regular maintenance operation. The company’s operations came grinding to a halt forcing them into manual processes across the enterprise, including manual sales orders, confirmations, purchase orders, invoices, BOLs - you name it.Lucky for them, we are just a few weeks away from a planned go-live - the light at the end of the tunnel!“Continuing to use systems that do not provide the stability to business operations and support your growth is an unnecessary risk to the organization.”Isn't a stable state what you expect from your ERP system?Most of us in Information Technology (IT) have experienced unstable systems at one time or another and know that these systems are not a simple rip and replace, but require extreme caution and planning as they are expensive to maintain and critical to the operations of the enterprise.The truth is, after years of working in a legacy system, it’s easy for you to end up in a comfort zone - overlooking extremely inefficient systems and processes. You have spent months and years building those complex customizations that are now needing constant updates to keep up with business needs. In some cases, your system does not allow you to stay compliant resulting in unwanted audits, fines and penalties. Despite your effort, your system seems to be always ‘in repair’. The upkeep of these old systems and antiquated processes is draining your IT resources and budget year after year.“Upgrading to a new system is not nearly as expensive and time consuming as continuing to support your legacy system year after year.”“Companies continue to spend on customizations just to keep lights on and meet today’s needs.”With the current rate of change, the cost of doing nothing is even more amplified. Delaying your migration to a newer modern system may have an impact not only on internal systems and processes but also in terms of speed-to-market, customer service, profitability, ability to beat your competition etc. The list goes on...
Microsoft Dynamics 365 - The Differentiator
If your organization is still using an older version of Microsoft’s “Legacy” ERP, upgrading to the latest version of Microsoft Dynamics 365 will streamline your operations allowing you to better allocate your IT resources and budget due to the reduced need for “maintenance”.Microsoft Dynamics 365 for Finance & Operations is Microsoft’s flagship ERP with investments in billions in the next few years. The application includes industry best-practices and has been designed to fit the needs of most industries out-of-the-box, to name a few:
Manufacturing (Discrete, Process & Mixed Mode)
Distribution
Retail (Operations & POS)
Oil & Gas
Food & Beverage
Finance etc.
What sets Dynamics 365 apart from its competitors are the out-of-the-box features and functions provided for the process manufacturing industry. Dynamics 365 offers best-in-class functionality for process industries like Chemical, Pharmaceutical, Life Sciences and Biotechnology. These industries will benefit the most in upgrading to the latest version of Dynamics 365.ERP solutions have gone through a major evolution over the years and continue to evolve in their adaptation to changing regulations and industry requirements. Microsoft Dynamics 365 continues this trend with major updates scheduled twice a year keeping your company in compliance as regulations change.Let’s face it, it’s almost 2019 – if your organization still isn’t streamlined, you should really consider Why? Or why not?
Considerations for the Upgrade - Real-Life Stories & Data Points
Is upgrading to Dynamics 365 the right choice for your organization?There are many other ERP solutions out there - will Microsoft Dynamics 365 really work for your business?Having dealt with a similar dilemma of choosing the right ERP, many organizations have successfully upgraded to Dynamics 365 and achieved their intended project objectives.
Here are a few success stories:
A specialty food company needed a platform to efficiently manage their inventory and orders between warehouse and distribution center as their sales volume increases during the 2-month holiday season. With Microsoft Dynamics 365, inventory data can be tracked in real-time through mobile devices which is exactly what the company wanted. By upgrading to Microsoft Dynamics 365 and making use of its included functionality – real time data tracking and sending- they were able to take advantage of multiple benefits enabling employees to make better informed decisions, serve their customers faster and more efficiently, and more.
An Italian Aircraft manufacturer wanted to upgrade its ERP system to the cloud without disrupting its facilities like the customizations that were required for its AX deployment. The organization chose Microsoft Dynamics 365 for Finance and Operations, which ensured that its five global facilities remained up to date. This helped the company in reducing IT costs and streamlining the data flow amongst its five global facilities.
A Shipping giant was facing data accessibility challenges as well as severe security risks. By upgrading to Microsoft Dynamics 365, it was rewarded not only with improved data accessibility and security but has also reduced overall operational costs with enabled automatic prediction of maintenance needs - allowing the administration to concentrate on developing new products and services.
A global weather company handles almost 17 billion data requests from 1.5 billion people every day, it also serves as an ideal environment for advertisements. They were struggling to balance the transitory weather events on one hand and advertisers trying to reach affected markets on the other hand. After switching to Microsoft Dynamics 365 for Finance and Operations, They are now able to track data in real-time, enabling informed decisions on allotting inventory for advertiser expectation.
A not-for-profit healthcare network has transformed their patient engagement with the support of Microsoft Dynamics 365 – One Microsoft Ecosystem single platform (Office 365 and Azure). The business application developed by one of the doctors using PowerApp gave physicians and nurses visibility into each other’s teams and helped teams collaborate more effectively.
ERP upgrades need to be planned well with a good understanding of your current day business needs and aligning them with product capabilities. Unfortunately, some companies learn it the hard way that their decisions during the upgrade were not in their best interest, resulting in a drain of time and resources.Upgrades require a significant investment and failures can be heartbreaking. ERP failure stories can teach us valuable lessons on avoiding such failures in the future.
Let's have a look at a few real-life cases of upgrade failures:
In 2013, a famous cosmetic company invested approximately $125 million, and almost 4 years of work in an SAP - ERP project, this later turned out to be a disaster, costing them a huge amount of money. They rolled out the ERP system for testing in Canada and soon after realized the software's failure to perform required processes adequately, and the burden of additional work placed on its critical sales reps. Ultimately, they called off its association with SAP - ERP and discontinued the rollout across other countries.
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In 2000, a renowned major sporting goods manufacturer invested approximately $400 million in a software named i2 in order to upgrade their ERP system and manage their supply chain and demand forecast efficiently. This ERP upgrade miserably failed with a $100 million loss in sales and a 20% decrease in stock prices due to a transient error within the system resulting in a total system failure.
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In 2004, a PC manufacturer planned to upgrade their ERP system with the goal of cost savings, shorter delivery times and an improved global distribution network. Unfortunately, their ERP upgrade failed resulting in a $160 million loss and 20% of all orders were trapped in the older ERP system.
For an ERP upgrade to suffer a failure due to missing functionality is painful, these organizations were sold on the wrong product for their needs and paid dearly for their mistakes – no one should have to go down this path.Still, failures like these are more common than you think, and the monetary losses mentioned in these examples do not fully represent the dangers of a poorly planned upgrade – which could easily end up 3-4x more expensive.Obviously, upgrading your ERP should not be a point of failure. To ensure this you need to clearly understand the size and scope of your upgrade plan, estimate your investment budget and timeline, determine your organization’s needs, weigh all available options, set achievable targets and goals, and choose the “right” ERP solution.Picking an ERP solution that can handle anything you can throw at it - like Dynamics 365 - is the right choice.
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Your Benefits from the Upgrade
What are some of the benefits your organization gains from upgrading to Microsoft Dynamics 365 Finance and Operations? Turns out, there are quite a few – for example, with Dynamics 365 you can:
Eliminate disparate software with one simple, powerful platform
Eliminate the risks and challenges associated with outdated systems
Enhance the productivity of your organization with streamlined processes and workflows
Allows your organization to grow with a scalable solution
Reduce integration and maintenance costs by having everything under one familiar roof, and more
Upgrading to the right technology at the right time is imperative.Microsoft Dynamics 365 is not just an application, it’s a comprehensive platform with seamless and easy connectivity to other Microsoft products like Outlook, Word and other 3rd-party applications. This is a result of the recent transformation from Microsoft - One-Microsoft ecosystem.
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Upgrading to Microsoft Dynamics: Your Top Priority in 2019
Weighing up all the benefits and new features available, upgrading to the latest version of Microsoft Dynamics 365 in 2019 should be at the top of your to-do list.For one, starting February 1, 2019, Microsoft will only offer support for the latest versions, which means that maintaining older systems will increasingly become more expensive and a simple change in regulations could be crippling.It may feel like 2019 is far away, but 2018 is quickly ending and upgrading to Microsoft Dynamics 365 is enough of a process that users should begin to budget and make necessary plans in preparation for an upgrade.With mainstream support ending soon, it’s high time for legacy users out there to upgrade. With Microsoft Dynamics 365 - Enjoy a more secure, convenient, and up-to-date system, reduce integration costs, securely connect to all your apps, and increase productivity.When you begin your upgrade path, there’s no doubt that you will come across pitfalls and may face difficulties migrating to the right ERP. Fully understanding the requirements and reasons in upgrading to Microsoft Dynamics 365 is the best way to minimize problems and maximize your upgrade budget.
A few key reasons why you should consider upgrading to Dynamics 365 -
Your system does not have the comprehensive functionality to meet your current business needs. Your growing business requires an agile system to support, and you are having to invest a lot of time and money in customizing this old system to meet your current needs.
Your most-used applications are being unsupported or decommissioned.
The lack of technical resources to support your legacy system has been a major problem.
There are potentially valuable incentives you can take advantage of.
Your infrastructure needs a major overhaul and the cloud may be your answer to avoid an unnecessarily large investment.
Lack of mobile access may be impacting productivity on the field.
You are finding it increasingly difficult to integrate with other portals or systems.
Your current system is no longer in compliance.
If you are experiencing any of the above, you know it's time!Takeaways
Continuing to use an older ERP solution that does not provide the necessary stability to business operations is an unnecessary risk to the organization.
An upgrade, however, should be considered after evaluating the system’s ability to handle your businesses’ day-to-day operations, the value for the money spent, and determining the ROI from the upgrade.
Define and determine KPIs such as
Return on Investment (ROI),
Total Cost of Ownership (TCO),
Productivity drivers etc.
Upgrading to the latest version of Microsoft Dynamics 365 has a huge economic and transformative value to your business.
If your enterprise is still running on an older version of Microsoft’s ERP such as Microsoft Dynamics AX, Microsoft Dynamics Nav, Microsoft Dynamics GP or SL, or any other legacy system - it is time to upgrade to the latest version of Microsoft Dynamics 365.
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componentplanet · 5 years
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Hands On With the Google Pixelbook Go
Beginning with the original Google Chromebook Pixel, Google’s higher-end ChromeOS hardware has always been impressive, but it came with price tags to match. With the new Pixelbook Go, Google is aiming closer to a mid-market sweet spot for a personal ultralight laptop. A starting price of $650 puts it in direct competition with other premium Chromebooks and many midrange Windows laptops. So one of the big questions for us, when we got our hands on a review unit, was whether Google could still deliver a premium product at this lower price point. For the most part, the answer is yes.
Google Pixelbook Go by the Numbers
The Pixelbook Go manages to fit a 13.3-inch screen into a 13mm slim, 2.3-pound chassis. One way Google does that is by using a wide, media-friendly, 16:9 aspect ratio. As a result, the actual screen area isn’t as large as 4:3 displays with a similar nominal size, or like the previous Pixelbook, which featured a 3:2 ratio display.
CPU options include Core m3, i5, and i7 versions of Intel’s 8th generation Kaby Lake processor. You can choose between 8GB and 16GB of RAM, and 64, 128, or 256GB of local storage. There is an interesting choice of displays — either a 1080p “molecular display” or a full 4K display. The 4K display comes with a smaller 47 Wh battery versus the 56 Wh for the 4K display. As is the current trend, the Go also omits a headphone jack.
Google claims up to 12 hours of battery life. With a fast charger, a recharge rate of 2 hours of charge in 20 minutes is possible. The front-facing 2MP webcam has been bumped up to 1080p, which definitely improves the quality of video calls. It’s just a single camera, so no fancy facial recognition. Our unit was a “Just Black” model, with the other option being “Not Pink.”
Our review unit was equipped with an i5, 8GB of RAM, and 128GB of storage. The 1080p display was bright, but I’ve gotten spoiled by the higher-resolution options on models like the 2017 Pixelbook. To be able to read text in Chrome comfortably, I found I needed to change the display setting to show fonts at the same size they would be on a 720p display.
Living With a Pixelbook Go
The rounded corners and grippy, ribbed, bottom make the Go easy to carry. The notch in the front makes it simple to flip open. One of Google’s cost-cutting moves was ditching the 360-degree hinge, though, so no tent mode or 2 in 1 with the Go. Speaking of which, stylus support is also missing, so the Go isn’t about to appeal to those hoping to have their laptop double as a creative tablet.
The Go, at least the Core i5 version we tested, is very quick. You can scroll through and display Google Photos at warp speed assuming you have a matching internet connection. Lightroom for Android also ran very nicely.
The Go has dual front-facing speakers on either side of the keyboard. They did an excellent job with sports soundtracks and a good job with challenging music given their small size. In particular, the sound stage was well-defined.
One nice touch is the adjustable keyboard backlight. I used to think of a backlit keyboard as a nice-to-have feature, but have grown addicted to them. Google touts the quiet “Hush” keys on the keyboard, and indeed they are blissfully silent compared with a lot of other small keyboards. They are also easy to type on but aren’t as impressive-looking or as nicely spaced as those on the older Pixelbook.
Android Support Continues to Improve
While there are still some annoying holes in the Go’s Android support (I’m hoping Adobe’s Premiere Rush will be available soon, for example), Android integration continues to improve. For most of my favorite Android apps, they were easy to run, and they installed themselves on the Go as soon as I logged in to my Google account.
The Pixelbook Go also supports Google’s Instant Tethering feature, which allows your Pixelbook to prompt you to use the data connection from your Android phone when it can’t find a Wi-Fi network to use. You’ll need to have both a supported phone and a data plan that allows tethering. Google explained to me that they prefer re-using the phone’s data connection this way rather than adding the extra cost of an LTE or 5G modem and data plan to the Pixelbook Go. For those of us who are already paying through the nose for a nearly-unlimited data plan with tethering, this is the right call.
Is the Pixelbook Go in Your Future?
Unlike when Google first started producing its own ChromeOS hardware, there is no shortage of competition. For a similar price, you can get a model
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from companies including Samsung and Lenovo that have equivalent base specs but also offer features like stylus support, tablet mode, a rear camera, a headphone jack, and a microSD slot. To my eye, the Go looks more modern than most of those, and more stylish, which might matter to you. You also know you’ll get the latest and greatest updates from Google, although unlike with Android, the ChromeOS ecosystem already does a good job of keeping devices up to date.
If you do decide to purchase one, some configurations should be shipping before the end of October, with others coming later. While the base unit with an m3, 8GB of RAM, and 64GB of storage is $650, I expect most users will purchase the $850 model that has an i5, 8GB of RAM, and 128GB SSD. If you need more memory the 16GB version is $1,000. For big-spenders, $1,400 gets you upgrades to a 4K display, an i7 CPU, and a 256GB hard drive.
Now Read:
Google May Be Planning to Run Windows 10 on Pixelbook
Hands On With the Google Pixel Slate
Mobile Photography Workflow: Pushing the Envelope With Lightroom and Pixel
from ExtremeTechExtremeTech https://www.extremetech.com/computing/300638-hands-on-review-google-pixelbook-go from Blogger http://componentplanet.blogspot.com/2019/10/hands-on-with-google-pixelbook-go.html
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technuter · 5 years
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Know everything from Google for India 2019
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At the fifth edition of its annual ‘Google for India' event, Google announced its plans to make the internet more accessible, inclusive and empowering for everyone in India. Talking about India’s digital transformation, and the unprecedented opportunities it has created, Caesar Sengupta, Vice-President, Next Billion Users Initiative and Payments shared, “With Google’s ongoing commitment to improve access beyond train stations to villages across India, we have partnered with BSNL to bring fast, reliable and secure public WiFi to villages in Gujarat, Bihar and Maharashtra. Talking about India’s potential to contribute to advancements in AI and its application to tackle big challenges. He announced, Google Research India. An AI lab in Bangalore that will focus on advancing fundamental computer science and AI research and applying this research to tackle big problems in fields like healthcare, agriculture, and education while also using it to make apps and services used by billions of people, more helpful.”
Google for India 2019 Announcements
Partners with BSNL to bring fast, reliable and secure public WiFi to villages in Gujarat, Maharashtra and Bihar Launches Vodafone-Idea Phone Line powered by Google Assistant -- to make information accessible to 2G users  Expands Indian language support across Google Assistant, Discover, Lens and Bolo  Launches Tokenized cards for debit card and credit card users across India, and a brand new ‘Google Pay for Business’ app for merchants  Introduces Spot Platform on Google Pay for merchants to create branded commercial experiences that bridge the offline and online worlds  Announces a new Jobs effort focusing on entry-level jobs, and a partnership with National Skills Development Corporation for their Skill India program In addition, Google also announced an initiative to help the hundreds of millions of Indians who use 2G phones get the information they need, without requiring data or an internet connection. While improving access to the internet is just the first step, making it relevant and helpful, with information they need, and in the languages they speak, is equally critical. Recognizing Assistant’s popularity in India, Manuel Bronstein, Vice President, Product Management, Google said “For many Indians, voice is increasingly becoming their preferred way to search, and today Hindi has become the second-most used Assistant language globally--after English.” He announced an all new experience in nine Indian languages , that will help users talk to their Assistant more naturally, without the need to go digging around in settings. For example, Hindi speaking users can now simply say, “Hey Google, talk to me in Hindi”. The feature will be accessible on all Android, Android Go and KaiOs devices. He also announced that interpreter mode will be coming soon to the Assistant on Android and Android Go phones in the coming months, which will help translate from one language to another, helping unlock more relevant information and content for even more users across India. Manuel also launched, The Vodafone-Idea Phone Line—supported by the Google Assistant that enables Vodafone-Idea users to call a single number free of charge (000 800 9191000), at any time, and ask for everything from sports scores, traffic conditions and weather forecasts or simply get help with homework. Avneesh Khosla, Operations Director, Marketing, Vodafone Idea Limited said, “There are millions of Indians who are still using feature phones, and are unable to enjoy the benefits of mobile internet. Through this partnership with Google, we are bringing a first-of-its kind offering for our feature phone users -- the Phone Line service enables our customers to call a number free of charge, and access the Google Assistant to experience the power of the Internet even without a data connection.” Alongside making the Assistant more helpful for Indians, Yossi Matias, Vice President, Engineering, Google announced “We are adding more Indian languages to Discover—a Google feed that gives Indians updates on the stories they care about. These include Tamil, Telugu, Bengali, Gujarati, Marathi, Kannada, and Malayalam with Oriya, Urdu and Punjabi to follow soon.” Continuing its effort to bridge the learning & reading gap in India, Google expanded Bolo, a speech-based app that helps children learn to read, to five new Indian languages -- Bangla, Marathi, Tamil, Telugu and Urdu, and expanding our content pool by partnering with publishers like Chotta Bheem and Katha Kids. Sapna Chadha, Director of Marketing, Southeast Asia & India, Google said, “Bolo has already helped 800,000 young Indians read stories more than three million times, and speak half a billion words. In partnership with NGOs like Saajha, the Kaivalya Education Foundation, Pratham Education Foundation, Room to Read, and working together with state governments and schools, our aim is to make Bolo reach even more children across the country.” Sapna also said, “Google Lens--which allows people to search for information, ask questions and translate text by pointing their phone’s camera at things they’re interested in, will now be available in Tamil, Telugu and Marathi.” Highlighting Google Pay’s contribution in supporting India’s digital payments ecosystem, and building platforms for economic opportunity Ambarish Kenghe, Director, Product Management, Google Pay said, “The biggest story in India’s booming internet economy has been the rise of digital payments. With BHIM UPI crossing 900 million payments last month, India is setting the global standard on how to digitise payments. In the last 12 months alone, Google Pay has grown 3X to reach to 67 million monthly active users, driving transactions worth over $110Bn on an annualized basis, with hundreds of thousands of offline and online merchants.” To further support the growth of digital payments, Kenghe announced the launch of the Spot platform on Google Pay that enables merchants to create branded commercial experiences that help bridge the offline and online worlds. As part of the early access program, Google Pay users will already be able to use Spot of popular services like UrbanClap, Goibibo, MakeMyTrip, RedBus, Eat.Fit and Oven Story. In addition, Google Pay also announced the launch of tokenized cards for debit and credit card holders--a secure way of paying for things using a digital token on your phone rather than your actual card number. Tokenized cards on Google Pay will be rolling out in the next few weeks with Visa cards for HDFC, Axis, Kotak and Standard Chartered banks, and support to cover Mastercard and Rupay and more banks in the coming months. Talking about Google Pay’s plans to rapidly expand the adoption of digital payments by merchants, Kenghe, said, “The vast majority of India’s over 60 million small businesses are still not benefiting from the growing digital economy. We’re launching a new app called Google Pay for Business: a free and easy way for small and medium-sized merchants to enable digital payments without the hassle of time-consuming onboarding and verification process. We hope these initiatives will help merchants adopt digital payments with more confidence, and help contribute to the long term growth of online financial services for the benefit of every Indian.” Enabling economic opportunities for every Indian also means helping people prepare for jobs and connecting them with the right opportunities. Caesar Sengupta, Vice-President, Next Billion Users Initiative and Payments announced a new Jobs effort focusing on entry-level jobs that are not easily discoverable online. He said, “Jobs will be available as a Spot on Google Pay to help job seekers find and prepare for entry-level positions that fit their needs. It uses machine learning to recommend jobs and training content to help these users prepare for interviews and learn new skills. Jobs also makes it easy for them to apply, schedule interviews and engage directly with potential employers.” Caesar further announced a partnership with the National Skills Development Corporation for their Skill India program. As part of this collaboration, Skill India students will be offered a seamless way to get started with Jobs and find employment opportunities. Job Spot is being introduced with 24 early partners like 24Seven and Healthkart in retail, Swiggy, Zomato and Dunzo in delivery and logistics, and Fabhotels in hospitality, with more sectors and partners to be announced in the coming weeks. Speaking at the event, Ravi Shankar Prasad, Honourable Minister of Communications and Electronics and Information Technology, Law and Justice, Government of India, said “Digital India was designed to ensure digital inclusion. Today I wish to compliment Google for launching so many new products contributing to this goal with due regard to safety and security. I don't have a slightest doubt that Google has a crucial role in helping India achieve its goal of a trillion dollar digital economy.”  Read the full article
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Best Smart Watch Review: Who Is The Smartwatch Recommended For It is not yet possible to know if, in the near future, smartwatches will be able to replace mobile phones. best fitbit smart watch What seems obvious is that we are here to stay and that today they offer more and more services and features. A consequence of their growing popularity of smartwatches is that there are many manufacturers and models available on the market. This is undoubtedly an advantage. Best smartwatch review: most important things to know •        In general, two types of smartwatch can be differentiated according to the primary use made of it: sports and casual. •        Although most work as a complement to smartphones, there are more and more stand-alone models allow you to perform specific tasks without having to connect to your mobile phone. •        The popularity and prospects of smartwatches go hand in hand with the development of what is known as the Internet of Things. Who is the smartwatch recommended for? To begin with, they are recommended for those who practice sports regularly and want to enjoy applications such as those that allow you to measure your heart rate or distance traveled. They are also ideal for those who need the motivation to do physical activity or want to monitor their sleep cycles.
Do you remember the last  best fitbit smart watch time you took your phone to do just one thing? Smartwatches are ideal for those who do not want to take out their mobile phone continuously, to perform specific tasks, or to use applications as quickly as possible. Conclusion: A smartwatch is a device that adds functionality to the classic wristwatch, such as the ability to connect and synchronize with the mobile phone. It is indeed the best friend to the users in different ways mentioned above.
Best smart watch review: How To Update Apple Watch Apple smartwatches are one of the leading timepieces in the world of the smartwatch market. If the time has come for you to update the smartWatch by Apple brand, but you fear that by doing it alone, you will end up combining some unpreventable trouble, do not worry. The Apple Watch update procedure is quite simple. Continue reading this article peacefully, and you will soon be able to update in total security. Let's see how you can update your Apple smartwatch. Best smartwatch review: Update your Apple Watch If you are here to find out how to update Apple Watch, here is the procedure to follow before starting: •        Make sure your iPhone is updated to the latest version of the operating system; •        Make sure your Apple Watch has at least 50% of its battery and is properly charged for the duration of the update; •        Ensure your iPhone is connected to the Wi-Fi network; •        Keep the two devices close for the duration of the update. If you are sure that you have performed the preliminary procedure correctly, proceed with the update. Open the "Watch" app on your iPhone, then go to" Apple Watch"> "General"> "Software Update ".  best fitbit smart watch Download the update by entering the device code if required. Wait for the operation to complete without restarting the iPhone or Apple Watch and without removing the charge from the two devices. If everything has gone as expected, you will have installed the latest Apple Watch update on your device, which will restart automatically at the end of the operation.
Best smart watch review: How Apple Watch Works Almost all Hi-Tech companies, in recent times, are increasingly focusing their interests on Smartwatches. These are nothing more than accessories that can simplify gestures that we all make every day on the smartphone. For example, you are reading notifications, calling friends, searching for directions, and so on. Among the most popular and used smartwatches of all time is the Apple Watch. In this best smartwatch review guide, we will let you know how Apple smartWatch Works. How Apple Watch Works: Well, the time has come to find out how Apple Watch works. Just like regular smartphones, you can interact with your Apple Watch either via the screen or using the physical buttons on the side. To interact with the screen, you have various signs you can perform, such as pressing, touching,  best fitbit smart watch dragging and scrolling. Let's look at each of them precisely: Press: Apple Watch uses a technology called Force Touch to sense the intensity of pressure. Intensely press the screen, you will be able to change the dial of the smartwatch or if in an App you will see its settings; Touch: Touching lightly, you will select an item on the screen; Drag: By dragging on the screen, you will scroll through the displayed content, as happens for example when reading on a tablet or smartphone; Scroll: Scrolling in different directions, you can view other screens. As for the physical buttons on the side of Apple Watch, we have: Digital Crown: It has the shape of a wheel! Press it once to return to the homepage, twice to return to the last app, hold it instead to use Siri. Furthermore, being a wheel, you can rotate it to scroll or zoom; Quick Key: Usually located under the Digital Crown and has a decidedly elongated shape. Press it to view your recent or favourite apps, hold it for the SOS function, and press it twice to use Apple Pay or hold it down until the device turns off or turns on. Best Smartwatch Review: Smartwatch Vs Smartband All the major companies in the hi-tech sector are focusing on smartwatches. The "smart" watches come with touch-screen displays. They allow you to receive notifications, control music playback, receive directions and even make calls without removing your smartphone from your pocket. There are some for all tastes: square, circular, elegant, sporting, cheap, luxury, etc. They generally work via Bluetooth and Wi-Fi and use the smartphone's Internet connection to access online content. Some support the use of external SIM cards. Today, here in the Best smartwatch review guide, we will discuss the about Smartwatch and Smartband. Smartwatch vs Smartband If you are interested in fitness-related functions, instead of a smartwatch you could buy a smart band. Smart bands are "smart" bracelets that have lower average prices than smartwatches, and in many cases, they can provide similar functions. They show the time, receive notifications from a mobile phone, etc. There are also smartwatches focused mainly on sports activities that have GPS, pedometer, heart rate monitor, barometer and other handy sensors integrated inside. They are commonly called sports watch and can be associated with different external accessories. When choosing a sports watch, consider the types of sports supported by the watch; in fact, each watch has different training programs dedicated to various sports. Note: If you intend to track your sporting activities and the routes you take without taking the smartphone behind you, buy a GPS- equipped smartwatch. However, you may know that the use of GPS profoundly affects the autonomy of the watch. Conclusion: Smartwatches are not all the same. They can have different operating systems, and each operating system can communicate with varying models of smartphone. However,  best fitbit smart watch before buying a smartwatch, you need to analyze various features, from hardware to software.  
Best Smartwatch review: Designed in minimum details Forget about the phone. The revolution is on your wrist! Smartwatch is not just a watch, but the ideal companion during the day! The Smartphone brings the modern world in hand. On the other hand, the smartwatch brings the world in your wrist. Why Smartwatch? •        Watch: Elegant watch and built-in stopwatch. •        Notification It alerts you in real-time when a notification arrives from your phone (SMS, calls, WhatsApp). •        Music Play your favorite music directly from your wrist. •        Bluetooth Provided with the latest generation Bluetooth technology for connection to your Smartphone. •        Pedometer Count your steps during your workouts, but also during all your daily activities! •        Photos You can take photographs and selfies by checking your Smartphone at a distance. •        For all sports Smartwatch has multiple sports modes: Running, Basketball, Swimming, etc.  It helps you to understand how you do physical activity as if you had a Personal-Trainer always at your service! An app to check everything: Smartwatch is provided with a particular simple and intuitive APP that you install on your Smartphone. Through the APP, you can track and see in real-time all the data coming from the sensors: steps, stopwatch, notifications, and much more.   The APP allows you to calculate the amount of sleep each night and the proportion of deep sleep, light sleep, and waking hours. This way, you can fully understand the health of your body as well. Conclusion: The best smartwatch review the ultimate revolution on the wrist. Thanks for the latest technology that uses a smartwatch. According to your choice, you can buy different brands, models, and sizes of smartwatch out on the market.
Best Smartwatch Review: A Beginner's Guide A smartwatch is a smart device, created to be worn on the wrist. It's like having a small computer on your wrist, with a touchscreen display, smart app functionality such as tracking some vital parameters such as heart rate and sleep patterns. A smartwatch overview: The world of smartwatches, driven by Apple Watch, Samsung and Wear OS, as well as being increasingly vast every day. It is continuously increasing, where the various brands compete to launch more technological smartwatches on the market. Moving in the immense ecosystem of smartwatches and wearables, in general, is not easy at all. There are so many models, for all tastes and needs. From the simplest to the most advanced, passing through the most elegant, most sporty, touchscreen or hybrid ... the list is long. If we consider that there are not only smartwatches in the strict sense, but that there are also hybrid smartwatches, fitness trackers, smart bands, multisports. So choosing the perfect smartwatch can become a bit 'complicated.' Smartwatch design and durability: A smartwatch is a device to wear, and taking it to the wrist all day. So it must be aesthetically pleasing. Fortunately, the most popular brands focus not only on technology but also on design. On the market, there are elegant and attractive smartwatches. The display can be touch, color, or monochrome; you can choose between a large screen and more content, AMOLED, or OLED. There are so many to choose from, with different shapes, sizes, and weights. Moreover, most of them can be customized to be more representative of their personality. The straps can be easily replaced, choosing from silicone, steel, or leather straps. Also, the materials used for the realization of the smartwatch are essential. Always have them on your wrist even during sports activities. They are easily subject to dirt,  best fitbit smart watch bumps, and scratches. So, better if the materials used are sturdy and resistant. The Best Smartwatch review the Gorilla Glass screen or the water-proofness.
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Smartwatch Market Top Key Players – Apple Inc., Google Inc., Garmin, Fitbit, Motorola, Sony Corporation, Samsung Electronics
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Smartwatch is a portable wearable device that is used to track various everyday activities such as steps covered in a day, calories burnt, heart rate, and others. Smartwatch is similar to a mobile phone device with a touchscreen display and consists of various apps through which an individual can access his mobile phone. Increase in adoption of smartphone along with fast internet connectivity is the key driver for the growth of the global smartwatch market. As of now, the market is driven by leading tech companies such as Xiaomi, Samsung, Apple, Google, and others.
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The standalone segment accounts for the highest market share in the global smartwatch market due to features such as wireless operations, sim card acceptance, and others. Growth in demand for wireless fitness & sports devices, increase in health awareness among the consumer, and entrance of large number of players, drive the growth of the market.
The global smartwatch market is segmented based on product, application, operating system, and region. Based on product, the market is categorized into extension, standalone, and classical. Based on application, it is divided into personal assistance, wellness, healthcare, sports, and others. Based on operating system, the market is categorized as watchOS, android, RTOS, Tizen, and others. Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The major players operating in the global smartwatch market are Apple Inc., Google Inc., Garmin, Fitbit, Motorola, Sony Corporation, Samsung Electronics, LG Electronics, and Huawei Technologies Co. Ltd.
These players have adopted various growth strategies, such as mergers, acquisitions, collaborations, and partnerships, to strengthen their market reach and retain their position in the market.
Key Benefits for Global Smartwatch Market:
- This study presents the analytical depiction of the global smartwatch market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information regarding the key drivers, restraints, and opportunities.
- The current market is quantitatively analyzed from 2017 to 2025 to highlight the financial competency of the market.
- Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the market.
Global Smartwatch Market Segmentations:
By Product
- Extension
- Standalone
- Classical
By Application
- Personal Assistance
- Wellness
- Healthcare
- Sports
- Others
By Operating System
- WatchOS
- Android
- RTOS
- Tizen
- Others
By Region
North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Italy
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
LAMEA
- Latin America
- Middle East
- Africa
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  Table of Content
CHAPTER 1: INTRODUCTION
1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS FOR STAKEHOLDERS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
 CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVE
CHAPTER 3: MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies
3.3. PORTERS FIVE FORCES ANALYSIS
3.4. MARKET SHARE, 2017
3.5. MARKET DYNAMICS
3.5.1. Drivers
3.5.1.1. Growth in demand for wireless fitness & sports devices
3.5.1.2. Increase in health awareness among the consumers
3.5.1.3. Entrance of large number of players
3.5.2. Restraint
3.5.2.1. High initial cost
3.5.3. Opportunity
3.5.3.1. Rise in investment on building connected ecosystem
CHAPTER 4: GLOBALSMARTWATCH, BY PRODUCT
4.1. OVERVIEW
4.2. EXTENSION
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis by country
4.3. STANDALONE
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis by country
4.4. CLASSICAL
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market analysis by country
CHAPTER 5: SMARTWATCH MARKET, BY APPLICATION
5.1. OVERVIEW
5.2. PERSONAL ASSISTANCE
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis by country
5.3. WELLNESS
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis by country
5.4. HEALTHCARE
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market analysis by country
5.5. SPORTS
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market analysis by country
5.6. OTHERS
5.6.1. Key market trends, growth factors and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market analysis by country
Continue…
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22 Examples of Augmented Reality to Inspire Small Business Owners
The year 2016 witnessed the launch of Pokémon GO, a path-breaking innovation in the world of mobile video games, and the game earned tremendous acceptance globally with 100 million downloads on Google Play in one month. It is one of the top augmented reality examples among many more that have emerged in the past two years. Apple CEO Tim Cook said in 2016 that the augmented reality technology will become so essential that it will be as much a part of a user’s day as eating three meals a day. In the FIFA World Cup 2018, football fans got an engaging opportunity to extend their support for their favorite team by adding 3D face masks to photos and videos. This became the first international sporting event to implement Facebook’s augmented reality masks. Over the past couple of years, we have come across numerous augmented reality examples, either in the news or experienced ourselves. The world of augmented reality has finally become as real as peanut butter. Its capabilities which we have seen in sci-fi fictions movies like HER are now a science-backed reality in life. It offers an enriched experience by introducing elements of the virtual world into the real world using technology. From education to entertainment, healthcare to medical science, sports to tourism, product marketing to retail shopping, construction to telecommunication, engineering to manufacturing, environment to energy, AR has marked its presence everywhere. AR is here to stay and all set to become an indispensable part of our daily lives.
Augmented Reality and its types
Augment means ‘to add’ or ‘to enhance something’. Augmented reality is an enhanced version of the real environment by superimposing graphics, sounds, touch and effects for better user experience. The primary objective of AR is to ensure a superior audiovisual experience for the user. The implementation models and applications of AR are wide-ranging and unlimited. It can be applied to simple things like text notifications for better user experience as well as to prepare medical professionals to perform complicated surgeries. AR vs VR Both virtual reality and augmented reality are changing the way we perceive reality and set to have remarkable growth in the coming years. Although they sound similar, they are two different concepts. Augmented reality adds digital elements to an existing natural environment for enhanced user experience, whereas in Virtual Reality an imagined or real-world environment is recreated. AR aficionados classify Augmented Reality majorly into five categories, although the differences between each are not quite obvious. The different types of augmented reality are: Projection-based AR It projects digital images on physical objects in real space. Recognition-based AR You scan an image and it comes to life. Location-based AR It makes use of the location-detecting feature of the smart devices. Outlining AR It is similar to projection-based AR but uses object recognition to work. Superimposition-based AR It provides an ‘alternate’ view of a particular object. Therefore, it is used widely in healthcare and military AR applications.
The current “Reality” of “Augmented Reality”
The augmented reality ecosystem has evolved very quickly over the past few years and continues to grow at a rapid rate. The International Data Corporation (IDC) expects a five-year compound annual growth rate of 98.8% for AR and VR products and services during the period 2017-2021. Major industries have started exploring augmented reality for improving customer experience and interaction, workforce enablement, brand advertising, etc. The home furnishing market has already put AR technology into action to enhance brand experience for their customers. Siemens, the engineering company, has recently used AR to showcase the new range of magnetic valves. Major brands like Coca-Cola, Spotify etc., are using augmented reality applications to advertise their products. How tech giants are defining this new reality? Google and ARCore ARCore is the platform from Google for augmented reality apps. It enables developers to integrate virtual content with the real world and thereby offer numerous AR experiences for the users. The Expeditions AR, which was introduced to provide an augmented learning experience for students, is now free for all. Google Glass, the wearable augmented reality eyeglass launched in 2012, is often reviewed as a product far ahead of its time. Apple and ARKit The ARKit2, with an impressive list of additional features, was unveiled by Apple in 2018 at the Worldwide Developer Conference. It enables developers to build AR apps that ensure a deeper level of immersion for the users. Facebook and AR Studio Facebook introduced AR Studio, the augmented reality tool, for third-party developers in 2017. While Netflix used the AR Studio tools to launch its comic book series, Nike experimented with the Camera Effects Platform to employ AR with Messenger bots for its new line of sneakers. Amazon Sumerian and Amazon AR View Amazon has also stepped into the AR world with Amazon Sumerian and AR View. Amazon Sumerian lets anyone create AR apps quickly and easily using its tools. AR View is another amazing feature from the online retail giant which lets you view the products in your home before you buy it. Microsoft Hololens Microsoft launched Hololens in 2016 to mark its presence in the world of Mixed Reality. The release of the second version of Hololens is a much-awaited event in the tech world. It is expected to be launched this year with a custom AI chip for better performance. Magic Leap This highly funded Florida-based startup has come up with its futuristic pair of augmented reality glasses named as Magic Leap One. It is designed to enhance the real world with digital objects while you can interact with everything real that is going around you. Samsung Samsung Electronics has included augmented reality features in Galaxy 9, its recently launched smartphone model. The company has also used augmented reality tech features in Bixby Vision, the smart assistant in Galaxy Note 8, for better user experience. Well, the list is not complete as there are many other AR startups and tech companies working on AR-based products and services. AR is expected to revolutionize the way businesses operate in the near future. The global spending on AR and virtual reality technology will reach $215 billion in 2021. In the next couple of years, Apple and Google together will have 4.25 billion AR-capable devices. The AR industry is expected to generate revenue of $90 billion by 2020.
Major applications categories of Augmented Reality
Social Marketing and Retail Gaming Utility Education and Training
22 of the most interesting, inspiring and innovative examples of Augmented Reality
The history of augmented reality can be traced back to the beginning of the 21st Century when Lyman Frank Baum published the illustrated novel ‘The Master Key.’ The first augmented reality device, named ‘The Sword of Damocles,’ was invented by Ivan Sutherland. Fast forward to 1990, Tom Caudell coined the term ‘Augmented Reality.’ And in the same decade, AR tech has taken its baby steps as a commercial commodity. Acknowledge it or not, AR is slowly becoming a part of our everyday life now. With numerous applications, AR is all set to transform our lives for the better. Check out below a curated list of the best AR examples put into action. 1. IKEA Mobile App – Put furniture on the streets The Swedish home furnishing company IKEA is a pioneer in taking advantage of augmented reality technology to enhance customer experience. It launched IKEA Place, the AR-based app, in the autumn of 2017. This app enables shoppers to see exactly how furniture items in the product catalog would look and fit in their homes before they buy it. It makes use of Apple’s ARKit augmented reality platform to take shopping experience to the next level. 2. Project Color App From Home Depot – Which shade for your wall?
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Will the wall paint make the bedroom look dull? Does the shortlisted bedroom furniture make the space jam-packed? Is the coffee table too small for the living room? These kinds of common shopping queries can become a thing of the past when home furnishing companies put AR into action. Decorating your home becomes a lot easier with the Project Color App from Home Depot. It shows the user how a particular paint looks in the wall before you actually finalize the shade. Similar to IKEA, the company has launched its dedicated AR app for home furnishing products as well. 3. Timberland – Say goodbye to fitting rooms Not many of us want to go to the fitting room repeatedly while we shop for outfits. Hence Timberland launched its virtual fitting room in a shopping center in Warsaw to offer a better retail experience. Launched in 2014, it uses Kinect Motion Sensing Technology to enable shoppers to try on different outfits virtually. You can see your face and similar-sized figure in various outfits before you buy it. 4. Sephora Virtual Artist – Virtual makeup anywhere, anytime Sephora Virtual Artist is an innovative and exciting AR feature available in Sephora’s app. It allows the prospective customers to try on thousands of Sephora’s makeup products to find the best-suited one. 5. MakeupGenius App – Unique virtual makeup experience The MakeupGenius App from L’Oreal Paris, one of the world’s top cosmetics manufacturers, gives you instant makeovers using real products and a real inspiration. By using the camera of your phone, it recognizes your facial features to offer a seamless virtual makeup experience. If you aren’t sure about which shade of lipstick or eyeliner suits you well, this app is what you need. 6. Pepsi Max, AR and the bus shelter in London A prowling tiger, a crashing meteor and an alien tentacle grabbing people in a bus stop! Well, this is not a scene from a sci-fi movie, but an astounding advertisement using augmented reality tech by PepsiCo. The company named the video campaign as “Unbelievable Bus Shelter.” 7. AccuVein for easier and safer IV insertion AccuVein is a leading example of how augmented reality application can be used to solve a real-world problem in healthcare. It uses projection-based AR to take away the guesswork involved in finding a vein. 8. AMC Theatres provides optimal convenience with AR The entertainment industry has already put AR into action in innovative ways. A perfect example is AMC Theatres which incorporates AR technology in their app to deliver the brand message at the right moment. Users can scan a film poster and receive relevant information about the movie using the app. They can go ahead and purchase the movie tickets as well. 9. Weather Channel’s AR entry to warn against winter driving hazards Weather Channel used AR technology to explain the hazards of winter driving innovatively and it garnered much attention in April 2018. The broadcast company used a virtual car through the studio to describe the hazards of driving on snowy roads. It had earlier used augmented reality technology to display a tornado in the studio. 10. AR Poser – Take a selfie with digital avatars Disney Research has recently started to use augmented reality technology to enable users to pose with, or as, a digital avatar for enhanced user experience. The app named as AR Poser takes only 2 seconds to interpret an image and project the digital avatar. The team at Disney Research had earlier developed technology using AR to project colored images from a book into 3D renderings using a smartphone. 11. Pokémon GO – The game that made AR a household name Pokémon GO does not need any explanation. Niantic surprised the whole world with its augmented reality video game Pokémon GO. The game enjoyed overwhelming success leading to the massive popularity of AR technology among consumers. The company will soon launch its next game themed on Harry Potter series and is named as ‘Harry Potter: Wizards Unite’. 12. Google’s Measure – Forget the measuring tapes Don’t have a measuring tape handy? Here’s the virtual measuring app from Google that is available on any device that runs ARCore. It lets you measure smaller dimensions quickly by just using your smartphone camera. 13. Find Your Car With AR – In case you forget Do you often forget where you parked the car and waste time over searching for it? Here’s the right solution. ‘Find Your Car With AR’ lets you see where you have parked the car, the street address, date and time of parking and much more. This AR-based app is most helpful when you park the car in crowded areas like stadiums, malls, convention centers, etc. 14. Taco Bell – Product packaging with an AR twist 
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When Taco Bell released its new Doritos Locos Tacos, it placed an AR feature in its app. Users can scan the product box using the app to see product-related content in Twitter and Facebook. This way, the restaurant chain employed AR technology to create a sense of community. 15. Acura – “What a Race” in Augmented Reality Acura, the luxury vehicle marque of Honda, embraced augmented reality last year by hosting the world’s first-of-its-kind live augmented reality driving experience. Named as “What a Race,” it was broadcasted on Facebook Live as part of the marketing campaign of the new 2018 TLX from the Japanese automaker. 16. Volkswagen’s AR system for workforce assistance 
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The German automaker, Volkswagen has introduced an AR system to guide its workers in navigating through a factory. This AR system helps the worker move anywhere in their massive factories to find a specific machine and then overlay the information they need for the task, on the spot. The company plans to use AR technology for autonomous indoor driving and guide visitors inside the factory in the near future. 17. StubHub’s AR feature for Super Bowl fans StubHub wanted to help football fans who are uncertain about the location of their seats in the stadium for the Super Bowl matches. They came up with an AR-based feature in their iPhone app to improve the overall Super Bowl experience of ticket-buyers. They can actually visualize the location of their seats, parking garages and pre-game events in the surrounding area. 18. Wikitude – The AR browser app Wikitude app is appreciated by travelers as it provides location-based augmented reality experiences and geographically relevant information. You can also get information regarding accommodation, hotel deals etc. using the app. It includes many amazing features like 3D model rendering, image recognition, tracking, and video rendering to name a few. 19. Tactical Augmented Reality for the military force Augmented Reality has been intelligently put into action by the United States Army. The technology called ‘Tactical Augmented Reality (TAR)’ is majorly used to improve situational awareness of soldiers. TAR uses goggles with night-vision which are wirelessly connected to a tablet that soldiers carry on their waists. The exciting part of TAR is that when a soldier points a weapon, the image of the target along with their details can be seen through the eyepiece. 20. Wiring worries of Boeing solved with AR Boeing, the aircraft manufacturer, uses an AR solution to speed up the wire repair process and eliminate wiring errors in the plane. This hands-free device, similar to a Google Glass, lets technicians see the wiring in the plane and gives step-by-step directions using voice commands. Additionally, workers can get expert advice from remote engineers as well, using a special feature in this AR-based solution known as Skylight. 21. Aecomis uses Mixed Reality for complex projects Architects and engineers at Aecomis work in collaboration from its Hong Kong, Denver and London offices using Mixed Reality. The company uses Microsoft Hololens Technology that projects 3D engineering models as holograms at multiple locations. The team members can walk through the visualized models of complex projects from their respective locations and thereby avoid architectural errors in the projects before construction. 22. SAVED – An oxygen mask with smart glasses Inflight smoke, fume or fire is the leading cause of emergency landing and delays. To solve this problem, FedEx Express cargo will soon introduce an oxygen mask that will include smart glass. The pilot will get the display of flight controls quickly in the mask and thus ensure safe landing of the plane immediately. ODG has come up with this AR-based technology and it is named as Smoke Assured Vision Enhanced Display (SAVED).
AR is the reality of our future
Augmented Reality is a technology in its infancy. The biggest benefits of augmented reality technology are yet to come. It has opened up tremendous possibilities. Your imagination is the only limit when it comes to AR technology. The above-mentioned examples will probably inspire you to use this new technology innovatively to grow your business. The power of AR tech is undeniable. If you are reluctant to embrace it now, your brand may be left behind in the race. Brands that acknowledge this and take necessary action will be well-positioned to capitalize on this transformation. Adding AR into your business strategy is slowly becoming a need of the hour. It can be cleverly put into action to improve the business processes, enhance customer experience and boost customer engagement, to name a few. The above-listed examples are just a tip of the iceberg. The imaginative concepts you have seen in science fiction movies can now be transformed into reality with the right AR technology. Read the full article
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