#Inma video producer

[ippnoida]

INMA South Asia Media Summit – 12 August 2022

Just as every publisher must have an editorial strategy to make her platform distinctive, compelling, and profitable, she must have a technology strategy of how to ally with or outwit big tech. Both strategies require a measure of experience, investment, accomplishment or execution of the last major shift of restructuring, and the ability to know or anticipate the future. Thus, the astrologer has been replaced by information or knowledge events such as the INMA summits.

Unfortunately, the virtual events bring the level of networking down, especially for the mortals who take part. The superstars can maintain their bandwidth with the experts who they can often afford to hire as consultants. However, the idea for every media institution should be to have its own in-house aware, knowledgeable, and creative think tank. And for the regional media to have its community of experts, researchers, and technology developers. INMA does this to a large extent as its experts and speakers, both local and global, are practitioners or else acutely aware of the news media in the subcontinent. but as Dolly Jha suggested on the first day of this year’s event, the legacy print media itself could do much more as a community. 

The second day of this year’s event again emphasized measurement. Ulbe Jelluma, managing director of Europe for Print Power in Belgium, speaking of a hybrid media mix for advertisement performance, warned participants of the gap between the perception of print’s effectiveness versus its reality. In determining media choice, he suggested the parameters for measuring performance levels for print – by business effects, response to adverts, attitudinal changes, behavioral changes, amplification of other media performance, and dwell time.

One of the most interesting presentations on branded content could also be one of the scariest for news publishers. Aditi Shrivastava, co-founder, and CEO of PocketAces-FilterCopy in India, spoke assuredly about her organization’s success in creating value with branded content. She explained with examples how her company produces an entire 360 degree of content integrating viral videos, on-demand entertainment, and unique experiences. “Produce content in the same way and of the same quality as you would even if no advertiser was supporting it,” she said. One may disagree with the philosophy of branded content but as one could see from her examples and list of clients, there is no escaping either its importance or momentum. 

Federica Cherubini, head of leadership development for the Reuters Institute for the Study for Journalism, shared a wide range of insights for editorial teams from the Reuters Institute’s Digital News Report 2022. Her presentation on trust, avoidance, and other media habits, unfortunately, did not show any of the data directly related to India and South Asia although she said several times that there were special sections or pages in the report that covered the region. 

The overall study is based on a sample size of 2,035 of the Indian population of 1.393.4 million, giving the internet penetration as 54%. The sample size is similar for every country researched. Singapore, for example, has a sample size of 2,017, a population of 5.9 million, and an internet penetration of 88%. Apart from quibbling, the report is heroic and any shortcoming only points back to the Indian news media for its lack of investment in its research. 

Looking at the two-page article on pages 134 and 135 by research associate Anjana Krishan, covering the India research with graphics in the report, one finds it informative and useful despite its compactness. The data cites sources with footnotes that I have omitted. The report itself is easily accessible and downloadable. 

“Television brands NDTV 24x7, IndiaToday TV, and BBC News are the most popular offline brands with our mostly English-language internet-using survey respondents, along with national newspapers such as the Times of India, Hindustan Times, and The Hindu. Print and broadcast television channels are self-regulated in India, with several television channels infamous for sensationalizing news and conducting polarized debates. Print media recovered from the pandemic slump with an overall reported revenue growth of 20% in 2021, including a strong bump from advertisements.

“But legacy media platforms are facing stiff competition online from vibrant, digital-born brands that pursue independent journalism. Many rely on non-profit revenue models, such as grants and reader donations to supplement advertisements. Other digital-born brands such as Newslaundry are entirely driven by subscriptions and donations. The Wire takes strong editorial positions that are anti-establishment and investigative in nature, while Newslaundry eschews editorial positions altogether and believes in portraying diverse viewpoints from the ground. The News Minute caters specifically to news from South India while The Quint aims to build community partnerships through its citizen journalism initiatives and fact-checking services, in addition to regular news. The digital market saw an overall growth of 29% in 2021, with advertising and subscription revenues growing at 29% each.

India is a strongly mobile-focused market, with 72% accessing news through smartphones and just 35% via computers. News aggregator platforms and apps such as Google News (53%), Daily Hunt (25%), InShorts (19%), and NewsPoint (17%) have become an important way to access news and are valued for convenience.” 

#INMA

[tasksweekly]

[TASK 166: SAHRAWI REPUBLIC]

In celebration of Sahrawi Day of National Unity on October 12th, here’s a masterlist below compiled of over 90+ Sahrawi faceclaims categorised by gender with their occupation and ethnicity denoted if there was a reliable source. If you want an extra challenge use random.org to pick a random number! Of course everything listed below are just suggestions and you can pick whichever faceclaim or whichever project you desire.

Any questions can be sent here and all tutorials have been linked below the cut for ease of access! REMEMBER to tag your resources with #TASKSWEEKLY and we will reblog them onto the main! This task can be tagged with whatever you want but if you want us to see it please be sure that our tag is the first five tags, @ mention us or send us a messaging linking us to your post!

THE TASK - scroll down for FC’s!

STEP 1: Decide on a FC you wish to create resources for! You can always do more than one but who are you starting with? There are links to masterlists you can use in order to find them and if you want help, just send us a message and we can pick one for you at random!

STEP 2: Pick what you want to create! You can obviously do more than one thing, but what do you want to start off with? Screencaps, RP icons, GIF packs, masterlists, PNG’s, fancasts, alternative FC’s - LITERALLY anything you desire!

STEP 3: Look back on tasks that we have created previously for tutorials on the thing you are creating unless you have whatever it is you are doing mastered - then of course feel free to just get on and do it. :)

STEP 4: Upload and tag with #TASKSWEEKLY! If you didn’t use your own screencaps/images make sure to credit where you got them from as we will not reblog packs which do not credit caps or original gifs from the original maker.

THINGS YOU CAN MAKE FOR THIS TASK -  examples are linked!

Stumped for ideas? Maybe make a masterlist or graphic of your favourite faceclaims. A masterlist of names. Plot ideas or screencaps from a music video preformed by an artist. Masterlist of quotes and lyrics that can be used for starters, thread titles or tags. Guides on culture and customs.

Screencaps

RP icons [of all sizes]

Gif Pack [maybe gif icons if you wish]

PNG packs

Manips

Dash Icons

Character Aesthetics

PSD’s

XCF’s

Graphic Templates - can be chara header, promo, border or background PSD’s!

FC Masterlists - underused, with resources, without resources!

FC Help - could be related, family templates, alternatives.

Written Guides.

and whatever else you can think of / make!

MASTERLIST!

F:

Zahra el Hasnaui Ahmed (1964) Sahrawi - poet.

Dighya Mohammed Salem (1966) Sahrawi - singer.

Aziza Brahim (1976) Sahrawi - actress, singer-songwriter, percussionist, and producer.

Oum / Oum El Ghaït Benessahraoui (1978) Sahrawi - singer-songwriter.

Mariam Bachir (1988) Sahrawi - actress.

Nadhira Mohamed (1989) Sahrawi - actress.

Nazha El Khalidi (1991) Sahrawi - writer.

Meryxbaby96 (1996) Sahrawi - model.

Darjalha Chakour (2001 or 2002) Sahrawi - model.

Saida Charaf (?) Sahrawi - singer-songwriter.

Lala Nouadi (?) Sahrawi / Amazigh Moroccan - youtuber (Lala_Nouadi لالة نوادي فلوق).

Mariam Omar Ahmed (?) Sahrawi - actress.

Hassna Kayati (?) Sahrawi, Moroccan, Egyptian - model and beauty pageant contestant.

Ainina Sidagmet (?) Sahrawi - actress.

Mint Aïchata / Sallam Yamdah (?) Sahrawi - singer, percussionist, and dancer.

Soha (?) Sahrawi / Algerian - singer-songwriter. 

Memona Mohamed (?) Sahrawi - actress.

Amina Salem (?) Sahrawi, Sudanese, Fulani Mauritanian, Fulani Senegalese, Fulani Malian - model (instagram: miasalem).

Tarba Bueibu (?) Sahrawi - singer and percussionist.

Halima Jakani (?) Sahrawi - singer and percussionist.

Zunu Berki (?) Sahrawi - drummer.

Naia Aichatu (?) Sahrawi - dancer.

Oùafae Azhane (?) Sahrawi - model.

Lala Mohamed (?) Sahrawi - actress.

Vadia Chein (?) Sahrawi - dancer.

Swelma / Selma Ali Did (?) Sahrawi - singer and dancer (Tiris).

F - Athletes:

Laila Traby / Laila Hmatou-Traby (1979) Sahrawi - middle-distance runner and long-distance runner.

Inma Zanoguera (1995) Sahrawi - basketball player and long-distance runner.

Laila Amaidan (?) Sahrawi - long-distance runner.

M:

Bahia Mahmud Awah (1960) Sahrawi - writer, poet, and journalist.

Ali Anouzla (1963 or 1964) Sahrawi - writer.

Salmou Baamar (1964) Sahrawi - guitarist.

Najm Allal (1966) Sahrawi - singer-songwriter and guitarist.

Abderrahman Budda (1968) Sahrawi - writer.

Limam Boicha / Limam Boisha (1972) Sahrawi - poet.

Moulud Yeslem / Mohamed Moulud Yeslem (1977) Sahrawi - filmmaker, photographer, and painter.

Brahim Lambarki (1984) Sahrawi - bassist.

Brahim Chagaf (1988) Sahrawi - filmmaker.

Lupae Filius (1994) Sahrawi / Norwegian - rapper-songwriter, singer, and producer.

Hamza Boussaoula (1994) Sahrawi - guitarist.

FLĩtøøx Crầĩzy (1994) Sahrawi - rapper.

Oussama Ghannam (1995) Sahrawi - youtuber (Oussama Ghannam, Ghannam Family).

Hamza Kouali (2000 or 2001) Sahrawi - model.

Mahfud Aliyen (?) Sahrawi - singer.

Hisham Mayet (?) Sahrawi - filmmaker and musician.

Abdelali Sahraoui (?) Sahrawi - singer.

Hijo del Desierto / Yslem Mohammed Salem Nafah (?) Sahrawi - rapper.

Mohamed Mouloud (?) Sahrawi - actor.

Bashiri Touballi (?) Sahrawi - singer.

Ahmed Omar Abdalahe (?) Sahrawi - filmmaker.

Lmarabet Manfud (?) Sahrawi - singer.

Baecha Mohamed (?) Sahrawi - artist.

Malanain Haddi (?) Sahrawi - singer.

Ahmed Salem (?) Sahrawi - actor.

Bedouin Sahrawi (?) Sahrawi - DJ.

Mouloud Yeslem (?) Sahrawi - director.

Amine AGH (?) Sahrawi - rapper.

Mohamed Suleiman (?) Sahrawi - artist and storyteller.

Walid El Batal (?) Sahrawi - blogger.

ElHafed Mahayub (?) Sahrawi - singer.

Jamaal Baamar (?) Sahrawi - keyboardist.

Hayetna Mohamed Deidi (?) Sahrawi - filmmaker.

Luali Said (?) Sahrawi - guitarist.

Elbu Juer (?) Sahrawi - keyboardist.

Abdul Rahman Al-Gheid (?) Sahrawi - musician.

Hamahu-Allah Mohamed (?) Sahrawi - producer.

Sadoum Ouled Aida (?) Sahrawi - musician.

Dedei Mohamed Lamin (?) Sahrawi - guitarist.

Mufeed / Ahmed Sidi Mufid (?) Sahrawi - singer (Tiris).

Shueta / Mohamed Said Mohamed Salem Esouilma (?) Sahrawi - singer (Tiris).

Embarka / Embarka Zeju Ajeen (?) Sahrawi - singer and dancer (Tiris).

Boubba / Boubba Han Cheikh (?) Sahrawi - singer and dancer (Tiris).

Mohamed Salek / Ahmed Zein / Ahmed Ahmed Zein (?) Sahrawi - xalam player (Tiris).

Mohamed Zein / Emhamed Ahmed Baba Ahmed (?) Sahrawi - guitarist (Tiris).

Beba / Bauba Bleiel Embarek (?) Sahrawi - keyboardist (Tiris).

Momo / Mohamed Hafsi (?) Sahrawi - bassist (Tiris).

M - Athletes:

Salah Ameidan (1982) Sahrawi - long-distance runner.

Cori Maaruf (1986) Sahrawi - footballer.

Mahfud Ualad Abdi (?) Sahrawi - footballer.

Selma Iarba Malum (?) Sahrawi - footballer.

Lehsen Sidahmed (?) Sahrawi - long-distance runner.

Sahla Ahmed Budah / Sahia Ahmed Budah (?) Sahrawi - footballer.

Abdullah Bijah (?) Sahrawi - footballer.

Sidahmed Erguibi Ahmed Baba Haiai (?) Sahrawi - footballer.

Moulay Aba Ali (?) Sahrawi - footballer.

Said Mohamed Saleh Embarek (?) Sahrawi - footballer.

Ahmed Khore (?) Sahrawi - kickboxer.

Saleh Abdelahi Abidin (?) Sahrawi - footballer.

Mohamed El Mami (?) Sahrawi - footballer.

Ba Boiah (?) Sahrawi - footballer.

#sahrawi fc #poc fc #fc list #underused fc #rph #task: 166 #task: sahrawi republic

[acklbbc]

Redoxon Online Video (Dir Cut) from Alan Chang on Vimeo.

Redoxon 維多C 辦公室篇(2020) Client: 維多C Redoxon Agency: Havas Hong Kong Production House: PlanBfilmhk Director: Taolam Producer: Inma Yip Original link at youtube.com/watch?v=jay5PQOTHhM 1M views

[vignaniasacademy]

09-05-2020 Current affairs & Daily News Analysis

Environment for the Americas Launches World Migratory Bird Day 2020 This year the theme of World Migratory Bird Day is “Birds Connect Our World” to highlight the importance of conserving the ecological connectivity that support the natural movements of migratoy birds.

About: What is it? WMBD is an annual awareness-raising campaign highlighting the need for the protection of migratory birds and their habitats. History: The annual day was initiated in 2006. Day of Observance: Since 2018, it is celebrated twice a year, on the second Saturday in May and in October. Who organizes WMBD? The campaign is organized by two international wildlife treaties administered by the United Nations Environment Programme (UNEP) – the Convention on the Conservation of Migratory Species of Wild Animals (CMS), and the African-Eurasian Migratory Waterbird Agreement (AEWA) - together with Environment for the Americas (EFTA). Source : United Nations ( Environment ) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching in Bangalore Vignan IAS Academy Global Humanitarian Response Plan: COVID-19 (April – December 2020) GHRP May Update The United Nations and partner agencies have launched a 6.7 billion US dollar global appeal to fight the COVID-19 pandemic, more than trebling an earlier appeal made by the UN chief.

About: The COVID-19 Global Humanitarian Response Plan was launched on March 25th, but with humanitarian needs rising, the plan is calling for an injection of 6.7 billion US dollars for the remainder of 2020. The plan puts special focus on more vulnerable countries and combating food insecurity and gender-based violence. The updated appeal adds nine vulnerable countries to the 54 nations covered in the initial appeal -- Benin, Djibouti, Liberia, Mozambique, Pakistan, the Philippines, Sierra Leone, Togo and Zimbabwe.  Source : The Hindu ( International ) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching in Bangalore Vignan IAS Academy Coronavirus: India rates '100' on Stringency Index A Stringency Index created by Oxford University shows how strict a country’s measures were responding to the Covid-19 outbreak, and at what stage of the spread it enforced these.

About: It is among the metrics being used by the Oxford COVID-19 Government Response Tracker. It tracks 17 indicators of government response. These indicators examine containment policies such as school and workplace closings, public events, public transport, stay-at-home policies. The Stringency Index is a number from 0 to 100 that reflects these indicators. A higher index score indicates a higher level of stringency.  Important Info : Key findings on India: The Stringency Index has found that India indeed had one of the strongest lockdown measures in the world — at a 100 score since March 22.It was relaxed slightly on April 20 after the government eased norms for certain workplaces in regions outside the red zones.In countries such as the UK, the US, and India, the Oxford graphs find that the death curve has not flattened after strictest measures were enforced.  Source : Indian Express ( Polity & Governance ) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching in Bangalore Vignan IAS Academy INSTITUTE OF NUCLEAR MEDICINE & ALLIED SCIENCES (INMAS) Personal Protective Equipment (PPE) designed and produced by Indian Navy has been tested by INMAS and is certified to be mass produced and used in clinical COVID situations. INMAS is a DRDO organization tasked with testing and certification of PPE.

About: Parent Body: INMAS is a laboratory of the Defence Research and Development Organisation (DRDO). Established in: 1961.  Location: New Delhi.  Important Info : Mandate: This multidisciplinary laboratory is engaged in R&D activities in the field of Radiation, Imaging Sciences, CBRN technologies, Nuclear medicine research and responding to nuclear accidents and explosions.Since 1960s it offers a two-year diploma in radiation medicine, making it the first formal training program in nuclear medicine in the world.A major development in the recent past has been the establishment of NMR, PET-Cyclotron facility that has contributed towards development of technologies for enhancing combat efficiency besides providing clinical research to the Armed forces.  Source : All India Radio ( Science & Technology ) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching in Bangalore Vignan IAS Academy Now you can drive to Kailash Mansarovar from Delhi; first batch flagged off Defence Minister inaugurated the Link Road to Kailash Mansarovar via video conferencing. This link road was constructed by Border Roads Organization (BRO). About: The link road connects Dharchula to Lipulekh (China Border) which is known as Kailash-Mansarovar Yatra Route. The Darchula – Lipulekh road is an extension of Pithoragarh-Tawaghat-Ghatiabagarh road. It originates from Ghatiabagarh and terminates at Lipulekh Pass, the gateway to Kailash Mansarovar. In this 80 Km road, the altitude rises from 6000 feet to 17,060 feet. At present, the travel to Kailash Mansarovar takes around two to three weeks through Sikkim or Nepal routes. Lipulekh route had a trek of 90 Km through high altitude terrain and the elderly yartris faced lot of difficulties. Now, this yatra will get completed by vehicles.  Important Info : Mount Kailash? Mount Kailash is a 6,638 m high peak in the Kailash Range (Gangdise Mountains), which forms part of the Transhimalaya in the Tibet Autonomous Region of China.The mountain is located near Lake Manasarovar and Lake Rakshastal, close to the source of some of the longest Asian rivers: the Indus, Sutlej, Brahmaputra, and Karnali/Ghaghara. Source : All India Radio ( Geography ) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching in Bangalore Vignan IAS Academy What are the safeguards against chemical disasters in India? A gas leak from LG Polymers factory situated on the outskirts of Visakhapatnam, Andhra Pradesh killed at least 11 people. The law in India provides protection to victims of such chemical disasters.

Here’s a look at some of these provisions: Bhopal Gas Leak (Processing of Claims) Act, 1985 gives powers to the central government to secure the claims arising out of or connected with the Bhopal gas tragedy. The Environment Protection Act, 1986 gives powers to the central government to undertake measures for improving the environment and set standards and inspect industrial units. The Public Liability Insurance Act, 1991 is an insurance meant to provide relief to persons affected by accidents that occur while handling hazardous substances. Under the National Environment Appellate Authority Act, 1997, the National Environment Appellate Authority (NEAA) can hear appeals regarding the restriction of areas in which any industries shall not be carried out or shall be carried out subject to certain safeguards under the Environment (Protection) Act, 1986. National Green Tribunal, 2010, provides for the establishment of a National Green Tribunal for expeditious disposal of cases related to environmental protection and conservation of forests. Source : Indian Express ( Disaster Management ) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching in Bangalore Vignan IAS Academy Facebook's "Supreme Court", New Oversight Board, Can Overrule Zuckerberg Facebook’s new oversight board — similar to an independent, internal court — has chosen National Law School of India University (NLSIU) Vice-Chancellor Sudhir Krishnaswamy as one of its first 20 members.

About: Working: The board will make final and binding decisions on what content should be allowed or removed from Facebook and Instagram, based on respect for freedom of expression and human rights. Power: All decisions taken by the board will be implemented by Facebook as long as they do not violate the law. Significance: To moderate content posted on social media platforms, Facebook’s oversight board represents a new model of content moderation for Facebook and Instagram. Notably, the Board will review content referred to it by both users and Facebook Composition: The board comprises of 20 independent Members from over 27 countries which includes former heads of state, judges, journalists, human rights rapporteurs etc. Removal of Members: the board members are independent of the company, and cannot be removed by Facebook based on their decisions. Important Info : Sudhir Krishnaswamy? Sudhir Krishnaswamy is the India Vice-Chancellor of the National Law School of India University.He is also co-founder of the Center for Law and Policy Research, an advocacy organization that has substantially advanced the rights of LGBTQ+ and transgenders in India through impact litigation. Source : Indian Express ( Polity & Governance ) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching in Bangalore Vignan IAS Academy PRIME MINISTER’S RESEARCH FELLOWSHIP (PMRF) SCHEME Union HRD Ministry has recently carried out various amendments in Prime Minister’s Research Fellowship Scheme to boost research in the country.

Key Amendments: To boost research, a dedicated Division is being created in the ministry with the name of "Research and Innovation Division". This division will be headed by a director who will be coordinating research work of various institutions coming under MHRD. Now for the students from any recognised institute/ university (other than IISc/ IITs/NITs/IISERs/IIEST/CF IIITs), the requirement of GATE Score is reduced to 650 from 750 apart from minimum CGPA of 8 or equivalent. Starting Academic Year 2020-21, there will be two channels of entries, one direct entry and lateral entry. In lateral entry, the students, who are pursuing PhD in PMRF granting institutions can also apply to become fellow under the scheme as per new guidelines.  Important Info : Background: The Prime Minister’s Research Fellows (PMRF) Scheme has been designed for improving the quality of research in various higher educational institutions in the country. With attractive fellowships, the scheme seeks to attract the best talent into research.The scheme was announced in the Budget 2018-19.The institutes which can offer PMRF include all the IITs, all the IISERs, Indian Institute of Science, Bengaluru and some of the top Central Universities/NITs that offer science and/or technology degrees.  Source : PIB ( Science & Technology ) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching in Bangalore Vignan IAS Academy TIGER POPULATION IN SUNDERBANS According to the latest estimation of tiger numbers in the Indian Sunderbans by the West Bengal Forest Department, the tiger count for the year 2019-20 rose to 96, from 88 in 2018-19.

About: The Sunderbans delta, spread over India and Bangladesh, is the only mangrove forest in the world inhabited by tigers. The increase in the number by eight was significant as it was the biggest annual jump reported from the Sunderbans. The Sunderban mangrove forest is spread over 2,585 sq. km and includes the Sundarban Tiger Reserve and the 24 Parganas (South) Division. Estimation of the number of tigers in the Sunderbans, a world heritage as well as a Ramsar site, has always been a challenge because of the difficult terrain that comprises dense mangrove forests, with creeks and rivulets, and floods twice a day during the high tides.  Source : The Hindu ( Environment ) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching in Bangalore Vignan IAS Academy CENTRE OF EXCELLENCE FOR COIR APPLICATIONS Coir Board signed a MoU with the Indian Institute of Technology (IIT)-Madras, to establish a Centre of Excellence for Coir Applications. About: The Centre of Excellence aims at furthering the research work done so far in the coir sector with the support of IIT, Madras. It will also support the development of relevant technology and evolve standards for production and processing through specific projects and monitor research projects. Coir Board will provide a financial assistance of 5 crore rupees initially for a period of two years for the establishment and running of the Centre of Excellence.  Important Info : Coir Board? The Coir Board is a statutory body established by the Government of India under the Coir Industry Act 1953 for the promotion and development of the coir (coconut fibre) industry in India.It is based in Kochi and Alappuzha.The board functions under the Ministry of Micro, Small and Medium Enterprises (MSME).  Source : All India Radio ( Economy) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching in Bangalore Vignan IAS Academy Read UPSC Current affairs and Daily News Analysis from Top IAS Academy in Bangalore Vignan IAS Academy Daily Current affairs and News Analysis Best IAS Coaching institutes in Bangalore Vignan IAS Academy Contact Vignan IAS Academy Enroll For IAS Foundation Course from Best IFS Academy in Bangalore Read the full article

#09-05-2020VignanIASCurrentAffairs #BestIASAcademyinBangalore #topiascoachinginbangalore #Top5IASCoachinginBangalore #TopIASInstitute

[webart-studio]

Leveraging RTB show to have interaction, nurture and convert audiences by means of personalization – Advertising and marketing Land

With a historical past courting again 25 years, the banner show advert shouldn’t be solely the oldest digital promoting platform: it’s additionally essentially the most beneficial — albeit misunderstood. When leveraged appropriately and utilized inside the context of the suitable metrics, RTB show is a robust software that may gas impactful and worthwhile digital campaigns by means of personalization, appearing as a beneficial complement to all different platforms.

Metrics that matter

In life and digital advertising and marketing, it’s all in regards to the journey – not the vacation spot. When shifting prospects down the funnel, strategic advertisers know to concentrate on the metrics that really matter, relatively than merely producing clicks. Expertise has advanced because the days of measuring click-through charges as an indicator of a show marketing campaign’s effectiveness, rendering this line of pondering out of date. Instances have modified and it’s as much as advertisers to pivot accordingly.

The actual fact of the matter is, click-through charges fail to consider the total image. The typical individual is served 1,700 banner advertisements monthly, and solely eight % of on-line customers account for 85 % of on-line clicks. In different phrases, if an advertiser is optimizing a marketing campaign to clicks, she or he is simply optimizing to that small minority group. View-through charges current an answer to this downside, portray a extra complete image by giving credit score the place credit score is due, attributing an motion to an commercial, irrespective of when the consumer visited the location. From there, advertisers can make the most of cross-device attribution – monitoring a consumer on their journey which can start on one system and result in conversion on one other – by serving advertisements throughout a number of platforms and making a seamless expertise. By leveraging cross-device attribution, you may higher perceive the patron journey and optimize to enhance success.

All too typically, advertisers make the error of disproportionately specializing in backside funnel conversions – equivalent to promoting extra or growing the variety of leads–on the expense of attending to top-funnel metrics. Starting increased within the funnel is important, as show is a full-funnel platform. Not like video, search and native, show spans from consciousness all the way down to conversion and retention, making it the proper complement to the efforts of different platforms. By being attentive to the upstream metrics and specializing in personalization, advertisers can in flip, gas and improve the variety of downstream conversions.

When optimized to the suitable metrics, personalizing the patron expertise by serving related, focused RTB show advertisements fulfills three chief functions:

To interact audiences which have curiosity within the advertiser’s sort of services or products

To nurture and join on a private degree to drive choice for the enterprise

To transform by strategically influencing customers by means of their purchaser’s journey

The consequence? Decrease price per acquisition, in addition to increased return on advert spend and improved income.

Participating

On the high of the funnel, partaking key audiences by means of strategic segmentation is the essential first step in constructing a profitable marketing campaign, permitting the advertiser to search out individuals with curiosity in buying his or her product. One main method for advertisers to realize that is by observing web site guests – and extra particularly, engaged guests, who click on round on completely different pages, exhibiting curiosity within the product or companies supplied. These people type a foundation on which advertisers can then establish viewers targets that look like these engaged guests. Via predictive modeling, location-based concentrating on and recognized viewers suppression (eradicating information of previous prospects), advertisers can optimize to the purpose of recent buyer acquisition. Additional, audiences can then be strategically segmented primarily based on subsequent actions that came about on the web site to slim all the way down to the people with the very best intent to buy.

This stage is the place advertisers discover essentially the most efficiencies in driving high quality audiences. By figuring out the highest-quality viewers inside every phase, they’ll develop first-party information and arrive at the very best price per acquisition and return on advert spend. Additionally, that is the place gaps are revealed within the workflow, permitting advertisers to troubleshoot the trail to conversion. As an illustration, observing the speed wherein persons are shifting by means of completely different segments would possibly reveal drop-offs the place many customers abandon the web page–suggesting that there’s some type of barrier to entry, whether or not or not it’s an excessive amount of private data being requested or damaged hyperlinks. On this method, advertisers can decide exactly the place changes are obligatory to assist enhance marketing campaign efficiency.

Nurturing

The subsequent job is to nurture these engaged audiences by serving them extremely related, personalised advertisements with the top purpose of shifting intent to motion. This step is the place retargeting will be layered in. Retargeting is a key consider driving intent and shifting in direction of conversion: web site guests who’re retargeted with show advertisements are 70 % extra prone to convert.  As well as, 91 % of entrepreneurs who’ve used retargeting have discovered it to carry out akin to, or higher than, search, e-mail or different show advertisements – to not point out, three out of 5 on-line viewers discover and contemplate advertisements exhibiting merchandise that they considered from one other web page.

To nurture engaged web site guests, advertisers can, as an illustration, retarget individuals with advertisements which might be the identical as, or just like, the pages they initially considered that includes merchandise within the advertiser’s stock. Using personalised advert copy and artistic primarily based on the place somebody is at within the shopping for journey and the way they’ve interacted with the web site is important to leveraging RTB show successfully.

Changing

As soon as prospects have been efficiently led by means of the journey from curiosity to motion, the advertiser’s final purpose is to maximise these conversions by strategically optimizing the marketing campaign primarily based on efficiencies found within the bidding course of. By dynamically maximizing budgets throughout digital campaigns, advertisers can’t solely drive conversions – but additionally decrease the price of conversions over time.

The underside line: RTB show is a full-funnel product that integrates seamlessly into a bigger digital promoting marketing campaign, serving as an essential complement to efforts throughout different platforms. When layered right into a extremely personalised, omnichannel marketing campaign that focuses on key metrics, and is optimized primarily based on efficiencies found within the bidding construction, RTB show contributes to main enhancements in general marketing campaign outcomes and is a clever addition to any profitable promoting technique.

Opinions expressed on this article are these of the visitor writer and never essentially Advertising and marketing Land. Workers authors are listed right here.

About The Writer

Chris Loretto has served as Digital First Media’s chief digital officer and EVP digital since August 2014. He at present heads up digital advertising and marketing company Adtaxi and supplies strategic management for all key practical areas throughout the digital group. He was beforehand vp of digital for the Los Angeles Information Group and served on the Board of the Native Media Consortium since 2014. At present, he helps lead a number of committees together with Advert Viewability, Advert Blocking and Advert High quality. He’s now Chairman of the Board for the newly shaped LMC Inc. He’s additionally actively concerned with the IAB, INMA and NAA trade associations. Previous to Digital First Media, Chris was director of interactive media, product growth and advertising and marketing at The Instances Media Firm of Northwest Indiana earlier than being promoted to regional govt for Mid-Valley Newspapers and writer of three mastheads. At The Instances, he was accountable for constructing audiences, growing digital and print merchandise, and main strategic advertising and marketing initiatives, branding, product advertising and marketing help, commerce partnerships, promotions and group occasions. Earlier than becoming a member of The Instances in 2006, he was writer for a number of business-to-business publications at Nielsen Media in New York. Chris is a veteran of the Marine Corps and a graduate of Stony Brook College with a level in Economics.

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[digitalmark18-blog]

The Cincinnati Enquirer wrote an audience-driven article using Instagram Stories (and it wasn't even about a hippo)

New Post has been published on https://britishdigitalmarketingnews.com/the-cincinnati-enquirer-wrote-an-audience-driven-article-using-instagram-stories-and-it-wasnt-even-about-a-hippo/

The Cincinnati Enquirer wrote an audience-driven article using Instagram Stories (and it wasn't even about a hippo)

If you follow news organizations on Instagram, you probably see a dozen news quizzes or “things to know” every week on your Instagram Stories. Now, there’s nothing necessarily wrong about testing followers on current events and sharing roundups. But on a platform that lets users vote, rate something’s emoji-level, ask questions directly, and more — there might just be opportunity for a little more engagement.

If you follow the Cincinnati Enquirer, though, you might get the chance to decorate some digital coloring book pages of Fiona the Hippo, or even sound off on the city’s public transit problems — and have the newsroom hear you out.

hello it’s #nationalcoloringbookday and @NyergesMike helped a weird idea of mine come to life and now it’s on the @Enquirer’s instagram story!!

check it out if you like fun: https://t.co/7uZxUiSyQ9 pic.twitter.com/H9ZYRKoqOT

— Mallorie Sullivan ✨ (@malloriesullivn) August 2, 2018

“People think of Instagram as food pictures and [being] really extravagant,” said Mallorie Sullivan, the Enquirer’s social media manager, who also has an Instagram for her dog. “I never thought people would really care about real life issues on here and they do.”

Remember, Instagram Stories are the fun lil circles-at-the-top-of-your-feed format the platform “borrowed” from Snapchat; in our previous coverage of the format, we had the discussion about what to call the “annotated mix of photos and videos, arranged in time order, vertically formatted, designed for mobile, navigated via tap, often (though not always!) meant to disappear after a certain period of time.” That was in reference to the framework from Google that allowed news developers to build their own Story-esque tool for their sites, but it’s important to remember that Stories — using it as a proper noun here, in a nod to the Snapchat Stories format that Instagram/Facebook/Messenger ran with, and because these are legitimately Instagram Stories we are talking about here — are a new playground for publishers.

A report from INMA by Yusuf and Sumaiya Omar provides a solid description of each platform’s Stories and how publishers can use them smartly. “Nearly a billion Snapchat, Instagram, WhatsApp, Facebook, and Messenger accounts now create and watch Stories. It’s no longer a sidebar to social media,” they wrote in the report, with highlights shared by Journalism.co.uk. (Mark Zuckerberg agrees, saying in February that “Stories are on track to overtake posts and feeds as the most common way that people share across all social apps.”)

News organizations have tried highly produced shows on Snapchat and mobile video on Instagram’s IGTV, not to mention just posting to the permanent feed itself. But Instagram has rolled out several new features lately that add toys to the social sandbox, and the Enquirer has been smartly playing with some of them.

Sullivan leads the social media strategy for the paper’s Facebook, Twitter, and Instagram (they’ve stepped back from Snapchat because of low engagement). Those three channels have three distinct audiences — notably, their older followers on Facebook tend to berate the Enquirer’s page for sharing pop culture jokes or getting too creative. “We don’t use a lot of memes on Facebook because people get mad at us because ‘we’re a legacy newspaper and we shouldn’t be acting that way’,” Sullivan told me, though I imagined the air quotes through our phone call. Sullivan is part of a four-person digital team (the others are producers).

The Stories, though, are her “testing ground for my dumb ideas.” A Facebook Journalism Project event in Cincinnati encouraged her to think about how to focus on the interactive component of Stories. In the past few weeks, Sullivan has experimented with stories celebrating national “holidays” for hot dogs and coloring books (don’t worry, this isn’t all about food). For the former occasion, Sullivan used a Story to ask readers to build their ultimate hot dog via polls and the recently-released Q&A feature — and then she went home and concocted the hot dog toppings herself to end the Story, bacon, jalapeño, and all).

you guys…I did it for the ‘gram

see the 🌭 combinations that were most popular with @Enquirer readers: https://t.co/7uZxUiSyQ9 pic.twitter.com/Eiy15Niwu7

— Mallorie Sullivan ✨ (@malloriesullivn) July 19, 2018

She drew on the newspaper’s coloring contest for children in the fall as inspiration behind black-and-white graphics of local zoo animals, like Cincinnati celebrity (and children’s book star) Fiona the Hippo. Users could screenshot the images and add their own flair with stickers, different brushes, and more, and Sullivan uploaded them to the Enquirer’s Story to keep the artistry going.

But the biggest splash came from using the Q&A feature to ask readers for their thoughts on the city’s public transit problems. The Story was meant to get followers reading a multi-phase, year-long project the Enquirer had embarked on; earlier in the week, Sullivan had asked people via polls if they got around on bus, bike, or car, and then invited them to join a Facebook group created for the project. But the replies ended up sparking a conversation of their own. With this Story, she reminded them of that interaction and shared some tidbits from the published project and asked followers what changes they want to see in Cincinnati’s public transportation. Within a half hour, the 33,000-follower account had 15 to 20 responses.

Sullivan checked with the reporter leading the project to see if she could compile a complementary article based on the responses. The answer: “Go for it. The more people we can get talking about transit in Cincinnati, the better,” Sullivan said. She wrote up a list of five things that Cincinnatians want to see changed in public transportation, which, coincidentally, isn’t too far off from the list by the Southwest Ohio Regional Transit Authority and accounting firm EY shared in the main story. More than 100 people swiped up on the crowdsourced article in the Story to read it.

“To get more than 50 swipes up was really surprising to me. It showed me that this wasn’t a dumb idea. This is really important and people value this and want their voices heard even if you don’t think they do,” Sullivan said.

In addition to Stories, she’s toyed with newsletter-style roundups in regular Instagram posts. She assembles a few newsworthy local happenings into a multi-slide post with a numbered caption, so followers can swipe through and see the corresponding images, and it’s apparently one of the most popular items on the Enquirer’s Instagram. Their throwback Thursday posts also do well, drawing from the Enquirer’s archives.

Source: http://www.niemanlab.org/2018/08/the-cincinnati-enquirer-wrote-an-audience-driven-article-using-instagram-stories-and-it-wasnt-even-about-a-hippo/

[bloombergmediaforum]

Native advertising panel highlights best practices

With more brands seeking to tell stories natively and more publishers expanding content capabilities, there’s an urgent need for all stakeholders to understand what goes into making native advertising that meets – and exceeds – expectations.  

That was evident at last week’s International News Media Association (INMA) conference, where “400 seats were packed with international media leaders, aware that native is becoming increasingly dominant,” as INMA reported.

Happily, the event convened a panel of leaders in the native space to help bring what makes excellent branded content to light. Bloomberg Media Global Head of Advertiser Marketing Amy Marks offered key insights, joined by top execs from the Atlantic magazine and Google.

Moderator Juan Senor speaks with Bloomberg Media Global Head of Advertiser Marketing Amy Marks, The Atlantic Vice President and Publisher Hayley Romer, and Google Director of Global Partnerships, US News & Publishing Nathalie Sajous at the INMA World Congress 2017.

First and foremost, Marks said, it’s critical to be flexible – recognizing that disruption is now a constant. “Best practices are changing just as much, just as quickly as the industry itself,” she said. “There is no one-size-fits-all ‘model’ that works best for native.”

That said, she added, there are foundational approaches that have proven  successful for Bloomberg Media Studios, the company’s content arm. Authentic storytelling, knowing your audience inside and out, and a readiness to truly work in partnership with clients are the core principles, Marks explained.

Authentic storytelling means taking an in-depth look at what kinds of editorial content appeals to your site’s audience – and then applying the same logic to native content, Marks said. “We found that stories that hit upon these areas had the deepest engagement,” she said, adding that for Bloomberg Media, this strategy dictates content that is rooted in data, provides global context, and is built to play across a wide spectrum of distribution channels. 

Bloomberg Media’s Amy Marks shares examples of Bloomberg Media Studios work at the INMA World Congress, May 23, 2017.

Similarly, publishers should always remember who they’re building content FOR, Marks said – and make sure they’re earning that audience’s time. “It’s increasingly difficult to engage audiences in general,” Marks said, particularly influential, business-focused audiences such as Bloomberg’s. Meaningful content can provide utility – for example, with unique data – or create a powerful emotional connection, as the program “Day Zero,” produced by Bloomberg Media Studios for Optum, did.  

What it doesn’t mean is using a new technology just because it’s the latest thing. Rather, said Marks, “stay true to the story – and then figure out the best platform and technology to tell that story.”  The Day Zero program is a compelling example of how that works in practice. Day Zero, which follows the life-saving journey of a double transplant patient, used innovative interactive video to layer in relevant context and illuminating interview segments – without diminishing the impact of the main narrative.

Finally, and perhaps most importantly, Marks said, be a true partner. “When you truly understand what your partner wants,” she said, “it will always be a success.”  This goes beyond simply recognizing a client’s marketing goals, to mastering a partner’s business goals. Understanding the business problems advertising messages are trying to solve, while also adding value for the audience, sets the bar for breakthrough native content.  

Marks cited a program created for Hartford Funds to illustrate this point. The Bloomberg Media Studios team built a series of custom content pieces that allowed Hartford Funds to “ride the news cycle” – providing unique, real-time perspective around such marketing-moving events as Brexit, the U.S. Presidential election and closely-watched economic reports. That gave affluent investors, financial advisors and business decision-makers an immediate resource to understand what the news meant for them – generating significant performance and engagement.

Related: Atlantic, Bloomberg, Google tout promise of native ads (INMA)

In summary, Marks said, while “ever partner, every idea is unique,” following the guideposts of staying true to your audience, staying true to the story, and being true to your partner – which, Marks noted, is easy to say, but hard to do in practice – can put media companies on right path. Even when it isn’t a straight line.

Read Next: Adweek and Bloomberg Media event explores “mobile-best” marketing

- Jen Robinson | May 31, 2017

#bloomberg media #bloomberg media studios #inma #inma17 #brand content #native advertising #native #brand storytelling #multiplatform storytelling #multiplatform media #brand marketing #marketing trends #marketing ideas #marketing innovation #media trends #marketing leadership

[mallorcafotografica]

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Light readers represent next growth path for subscription-mature media

Light readers represent the strongest growth path for subscription-mature news media companies, yet the audience segment described as “casual,” “infrequent,” and “picky” requires deeper study, according to a new report released today by the International News Media Association (INMA).

Written by INMA, readers first initiative lead, Greg Piechota, “Light Readers - Digital Subscriptions’ Next Growth Path” reveals new patterns in reader revenue during the pandemic, the emergence of product and marketing tactics to attract light readers, insights into casual buyers across consumer industries, and a re-sizing of the subscription opportunity ahead.

Piechota labels 2020 as “the year of subscriptions” and 2021 as “the year of the light readers.” By the end of last year, publishers had successfully acquired and retained readers who were brand-loyal and fans, enhanced by people looking to navigate the pandemic. While these remain priority readers, the new growth path has shifted to light readers who require longer trials and habituation development.

In addition to his original research, Piechota brings in case studies from Aftenposten in Norway and U.S. publishers such as The Boston Globe, The Wall Street Journal, and The Washington Post.

Among the 46-page report’s key takeaways are-

Content that engages light readers also engages heavy readers – but not the other way around.

Engaging new subscribers within the first 100 days has a direct correlation with retaining them.

Casual readers need to have a window to content. “Hop-on, hop-off” readers must be embraced.

Engagement loops work better than the traditional funnel.

INMA — Art and science behind digital subscriptions

The new report is part of the INMA Readers First Initiative, which aims to surface global best practices in the art and science behind digital subscriptions for news media companies. The initiative produces newsletters, Slack channel interactions, video meet-ups, reports, Webinars, workshops, and one-on-one Ask Me Anything sessions for INMA members worldwide.

“The focus on light readers is one of the priorities of the Readers First Initiative, now in its third year,” said Earl J. Wilkinson, executive director, and chief executive officer, INMA. “This meticulously researched report brings together the beginnings of a playbook for publishers seeking the next growth path for digital subscriptions. Light readers represent a segment not well understood by news-hungry publishers and editors who often are more like a brand’s super fans.”

Piechota is a researcher-in-residence in INMA and the lead of the association’s Readers First Initiative. An ex-fellow at Oxford and Harvard universities, he studied technology-enabled patterns across industries with a focus on business model innovation in news media. He is a former media executive with 20+ years of industry experience, notably Poland’s Gazeta Wyborcza. Piechota has served on the INMA board of directors and president of the association’s European Division.

#INMA