#IHGExpandsUpscaleBrandPresence

[phonemantra-blog]

IHG Hotels & Resorts, a world leader in the hospitality industry, has announced the exciting signing of voco Seoul Myeongdong. This expansion strengthens the presence of IHG's fastest-growing brand, voco, in South Korea. Partnering with Gravity Asset Management's Seoul South Gate Hotel Operations Company and Hotel HDC Co., Ltd., the 576-room property is slated for a rebrand and relaunch under the voco flag by mid-2024. A Second Voco Debuts in Seoul This signing marks a significant milestone for IHG in South Korea. Following the successful launch of voco Seoul Gangnam in 2022, voco Seoul Myeongdong is poised to become another captivating addition to the brand's portfolio. IHG Expands Upscale Brand Presence James Oh, IHG Hotels & Resorts' Korea Representative, expresses his delight at the new signing. He highlights the growing momentum of voco and the exciting opportunities it presents in the South Korean market. He emphasizes the success of voco Seoul Gangnam in captivating guests with its unique charm and character, paving the way for voco Seoul Myeongdong's introduction. This expansion also underscores IHG's commitment to fostering strong partnerships in South Korea. The collaboration with Hotel HDC, a first-time partner for IHG, and Gravity Asset Management's Seoul South Gate Hotel Operations Company signifies the company's dedication to building a robust hospitality presence in the region. Mr. Oh further emphasizes the growing trend of conversion opportunities within IHG. The voco brand's swift integration into IHG's systems and its ability to offer rapid global exposure and maximize returns for owners are key factors contributing to its popularity with investors. With the rising demand for upscale hotels in South Korea, IHG anticipates Voco Seoul Myeongdong to be a major draw for both domestic and international travelers. The hotel's distinctive lifestyle experience, coupled with IHG's commitment to guest satisfaction, promises to be a winning formula. Looking beyond voco, Mr. Oh also expresses IHG's plans to introduce additional brands like Kimpton and Hotel Indigo to the South Korean market. A Prime Location for Business and Leisure Nestled in the heart of Seoul's vibrant Myeongdong district, voco Seoul Myeongdong is strategically located to cater to both business and leisure travelers. The hotel's proximity to the city's business district offers convenience for corporate guests, while its easy access to popular attractions like Deoksugung Palace, City Hall, Myeongdong shopping street, and Namdaemun Market caters to those seeking cultural and shopping experiences. Accessibility is another advantage. Less than an hour's drive from Incheon International Airport, voco Seoul Myeongdong offers a convenient base for travelers arriving in Seoul. Amenities and Services Tailored for the Modern Traveler Beyond its prime location, voco Seoul Myeongdong offers a range of amenities and services designed to meet the needs of today's traveler. Here's a glimpse of what guests can expect: All-day dining restaurant: Enjoy delicious meals throughout the day at the hotel's convenient on-site restaurant. Versatile meeting spaces: Host business meetings, conferences, or social events in the hotel's adaptable meeting spaces, exceeding 140 square meters in total area. Indoor swimming pool: Relax and unwind after a busy day with a refreshing dip in the hotel's indoor swimming pool. Fitness center: Maintain your fitness routine with access to the well-equipped fitness center. Business center: Stay connected and productive with the hotel's business center facilities. voco Hotels lounge: Unwind and socialize in the exclusive voco hotel's lounge, a dedicated space for guests to relax and connect. This carefully curated selection of amenities ensures a comfortable and productive stay for guests, regardless of their travel purpose. A Partnership for Success Il Moon, Managing Director of Hotel HDC, expresses his enthusiasm about the partnership with IHG. He views this collaboration as a significant milestone for Hotel HDC's expansion into the upscale hospitality sector. Leveraging IHG's global reach, expertise, and industry reputation is expected to contribute to the success of voco Seoul Myeongdong. Mr. Moon expresses his excitement about embarking on this journey with IHG, hoping for it to be the first of many successful collaborations.

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