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mumbai-local · 3 years

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The Mirror Shaped Hole in Our Hearts

So this is it, this is where we get off.

There would be no Mumbai Mirror in our palms on weekday mornings, and even though we’d get it on Sundays and it would have a ‘strong digital presence’, we know they’re just ways to say ‘shop’s shutting, go home.’ For something that we spent no more than ten minutes on every day, it’s going to be a tough loss to digest. If you too have a hole in your heart, let me measure it for you.

At arguably one of the peaks of its 15-year life cycle, Mirror, the ‘compact’ daily from the Times Group, would break stories from IPL 2009 in South Africa that would read like nothing filed on the sports pages of The Times of India (TOI). Mirror held this cut-throat exclusivity as a filter for its news every day, across beats, to build a distinct voice for itself. The parent company, Bennett, Coleman and Co. (BCCL), would routinely fly separate correspondents to the same events, whether at Jamaica or Dunedin, and it was also common for the competing correspondents being friends and even sharing hotel rooms while despatching reports. The cumulative impact of TOI and Mumbai Mirror (MM), bundled together for distribution, years after Mirror’s 2005 launch, was a telling blow on competitors, most remarkably Mumbai’s oldest tabloid, Mid-Day.

At arguably another peak, MM had an extensive, snappily designed 16-page edition dedicated to the 2010 FIFA World Cup, put to bed hours after the main edition, which in itself would be of 56 to 64 pages. All this free-flowing newsprint, a continuously expanding market and most importantly, reams of full-page adverts, seems to be an obscene tale from another era.

To think that Mirror, from those highs, faced such a nosedive is ironically like one of the Bombay stories it loved telling. We know the arc well - the rise, the reign, the plot to bring it down, the fall and the end. It’s almost as if the ghosts of all those exclusive stories - of fallen industrialists, flopped film stars and failed society doyens - that Mirror unabashedly broke day on day, plotted this. BCCL attributes this closure to ‘the pandemic, lockdown and unprecedented economic crisis’ but we as Mirror faithfuls, take this as with a sack of salt.

This seems more of a jettison, and while not much is public as the BCCL empire isn’t a listed company, it’s safe to say the Jains wanted bleeding pets off their green books. There were reports of BCCL facing a consolidated net loss of Rs 451.63 crore in FY 19-20, a bungee jump from the net profits of Rs 484.27 crore in just the previous year.

Net-net, it’s this: Even before the ‘C word’ took the world economy down in 2020, the ‘bad news’ vibe was strong, and it must not have taken Mirror employees, adept at joining the dots while reporting on Bollywood’s love affairs, much time to update their LinkedIn profiles.

Hence, it’s intriguing that the official statement by The Times of India Group on this would mention a thing such as ‘the economy now officially in recession’. I’m no pink paper reader but to think that a behemoth such as the Times, running entities such as Medianet and Brand Equity Treaties and verticals such as Times Internet (which has brands such as Cricbuzz, Gaana and MX Player in its portfolio), is hurting from an ‘import duty adding to newsprint costs’... seems a wee… bit dodgy, much like Mirror’s famed ‘tailpiece’ blind items - you could only speculate the truth. But hey, what I’m sure of is this - that one primetime anchor going by the initials 'RSS’ on the Group’s alleged ‘news’ channel Times NOW, has not even mentioned the word ‘recession’ in a very long time, let alone cover it.

So to find out why the most profitable media house in the country with annual revenues of $1.5 billion and an average of over 30 per cent returns on investment in previous years did not want to ride out Mirror’s losses, you’d probably require a seasoned Mirror reporter, ideally from its film or crime beats.

But if you have been a reader of The Illustrated Weekly of India, Indrajal Comics or Times Crest, you are again disappointed, not surprised, that the owners have once again pulled the plug, but this time it’s on Bombay’s boldest voice. And no Saamna, you can’t come close.

In just April last year, MM was the only single edition newspaper to be among the top five newspapers in India, quite a feat given its perennial label of being a sibling to the older TOI beast. This younger one, and every younger sibling from Prince Harry to Hardik Pandya will agree, remained feisty, unabashedly self aware and delightfully anti-establishment through its lifetime, owing to the mother who raised it, the venerable Meenal Baghel.

Some credit this to ‘the nature of the beast’ that tabloid culture is - a naked, annoying, indelible aspect of big city life. But we - and by we, I mean those who got to work with Meenal - know that as the handler of this beast, she fed it meatloaf with one hand and held a whip in the other. That’s how the beast grew stronger every day and mauled the mighty.

The beast emboldened us to ask uncomfortable questions of our society and culture, and not in a Republic-reporter-chasing-Rhea’s-car manner, but in a civil, restrained one where Oxford commas and em dashes had pride of place.

It made photojournalist Sebastian D’Souza jump out his seat next to mine on the night of November 26, 2008, and dart out with his camera when we heard gunshots within metres of us, only to return with this photo.

It made us have the bravado to pick up the phone and call anyone in the country for an exclusive quote. “I’m XYZ from the Mumbai Mirror,” we’d say, not from The Times of India.

Mirror broke stories that stirred us in those ten minutes or less. Stories of blacklisted contractors winning road repair contracts using their wives’ names, of unscrupulous builders who’d unflinchingly steal lifetimes’ savings of retired peons, of principals who’d be sacked for exposing sexual harassment scandals, of everything adulterated - milk, water, air.

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Trigger warnings be damned - don’t like, don’t read if you can dare. While TOI and other dailies touched upon the city’s underbelly, Mirror thrived in it. It kept on showing us what’s under that flyover while we glided to work over it - the blood, gore and heartbreak. Wait, it literally did a story this year on cancer patients living under a flyover (and they promptly got help). Of course, there was gloss and fun and those ridiculous non-news about Kareena Kapoor juggling ‘work with motherhood’, but those were just the mixers to the other potent stuff.

You know what the real loss for Mumbai is, right? That most of these stories just won’t be reported in print. And no corrupt contractor or conniving criminal may lose sleep over a Sunday paper or a publication with ‘strong digital presence’ exposing them.

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The other ‘happy to see Mirror go’ could be Bollywood’s A, B and no-listers, who, once upon a time, would get palpitations if they’d see incoming calls from a certain Vickey Lalwani. “Dibakar, give me a story! Give me a sensational story! Mumbai Mirror has circulation of 750,000. Make it exclusive, okay?”

But I doubt they’d be too happy too - after all, if Mirror’s calling you, you’re hot currency.

(That said, there is a negligible number of people who are elated to see Mirror go, and they’re fans of Harry Potter and the Deathly Hallows. It so happened that on the morning of the launch of the much anticipated last book of the iconic series, Mirror carried a spoiler on its front page. ‘First things first, Harry Lives.’ Ouch. Younger siblings, after all, can also be incredibly cheeky and embarrassing at times. But we cannot do without them.)

In July 2019, I had asked Meenal, the finest editor I will ever work under, about just how she found the energy to run a tabloid compact like this every single day for so many years. “As long as the good days outnumber the bad, I keep going,” she’d replied. It was a fair way to convey how she and her team (me gratefully being a small part of it from 2005 to 2011) worked. We went out to battle every day and slept well every night, and the lakhs of readers, in return, gave us a high.

Now, when the dreaded ‘last edition’ is probably being wrapped around a vada-pav somewhere in Mumbai, all of us - Meenal, us former colleagues, the readers, the haters, the Mahinder Watsa fan club, everyone - will have our heads held up for knowing that the Mumbai Mirror era indeed had way more good days… well, even bloody good days, than the bad ones.

At least we won’t be shaking our heads and eye-rolling while looking at the front page of that old flagship broadsheet daily.

#mumbai #mirror #media #india #newspapers #tabloid

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