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The Tourism Authority of Thailand (TAT) made a powerful statement at the 2024 Arabian Travel Market (ATM) currently underway in Dubai. Leading a delegation of 64 Thai tourism entrepreneurs and associations, TAT showcased the nation's diverse tourism offerings and forged strategic partnerships aimed at attracting more visitors from the Middle East. Thailand Shines at Arabian Travel Market A Strong Presence at a Global Event ATM 2024, held at the Dubai World Trade Centre, is recognized as the world's third-largest tourism promotion event this year. TAT's significant presence demonstrates its commitment to expanding Thailand's reach into the lucrative Middle Eastern tourism market. Compared to 2023, the TAT delegation witnessed an 18% increase in participating Thai entrepreneurs and associations, highlighting Thailand's commitment to this region. Unveiling Thailand's Treasures The Thai pavilion at ATM offered a one-stop shop for exploring Thailand's tourism landscape. Visitors interacted with representatives from a variety of entities, including: Hotels – Explore a diverse range of accommodation options, from luxurious beachfront resorts to charming boutique hotels in bustling cities. Shopping Malls – Discover Thailand's vibrant shopping scene, featuring everything from traditional markets to modern shopping centers. Water Parks – Plan an action-packed day of fun for the whole family at world-class water parks. Spas – Indulge in a rejuvenating spa experience and discover the art of Thai massage. Guided Tour Services – Tailor your dream itinerary with expert guides who will lead you through Thailand's most breathtaking destinations. These diverse offerings represent just a glimpse of what Thailand has to offer tourists from the Middle East. Strategic Partnership for Mutual Growth Beyond showcasing destinations and services, TAT secured a strategic partnership agreement with the Dubai National Air Travel Agency (DNATA). This collaboration aims to co-promote tourism to Thailand by leveraging DNATA's extensive network of partners. Major airlines like Emirates and Qatar Airways are included within this network, creating a powerful platform to connect Middle Eastern travelers with unforgettable experiences in Thailand. Optimistic Outlook for Tourist Arrivals TAT's leadership team expressed optimism regarding the growth potential for Middle Eastern tourists visiting Thailand. They project to welcome at least 1.1 million visitors in 2024, exceeding the 867,674 arrivals recorded in 2023. This anticipated increase can be attributed, in part, to the popularity of Thailand's "Green Season" (May to September) among Middle Eastern travelers seeking respite from the region's hot summer months. The influx of tourists from this market is expected to generate 100 billion baht (approximately USD 2.8 billion) in tourism revenue, further bolstering Thailand's economy. Beyond the Numbers: Understanding Traveler Preferences While targeting a numerical increase in visitors is essential, TAT is also focusing on understanding and catering to the specific preferences of Middle Eastern travelers. The "Green Season" preference highlights a desire for cooler temperatures. Additional insights may reveal demand for halal-friendly dining options, family-oriented activities, and culturally sensitive experiences. By tailoring their marketing efforts and collaborating with local tourism providers, TAT can ensure that Thailand remains a top-of-mind destination for travelers from the Middle East.
#ArabianTravelMarketATM#DubaiNationalAirTravelAgencyDNATA#GreenSeasontravel#halalfriendlytravel#MiddleEasternTourism#strategicpartnerships#ThailandShinesatArabianTravelMarket#Thailandtourism#TourismAuthorityofThailandTAT
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The Saudi Tourism Authority (STA) kicked off the 2024 Arabian Travel Market (ATM) in Dubai with a bang. Their delegation, comprised of 72 partners representing key sectors within the Saudi tourism industry, aims to showcase the Kingdom's diverse summer offerings and solidify its position as a year-round tourism leader. Saudi Arabia Makes a Splash at ATM 2024 A Strategic Showcase for Growth This year's participation at ATM builds upon the success of the 2023 event. The expansive Saudi pavilion, spread across three floors, features a multitude of partners presenting a wide range of bookable experiences across top destinations like Jeddah, AlUla, Aseer, Riyadh, and the Red Sea. These curated offerings cater to both budget-conscious and luxury travelers. Targeting Key Markets for Expansion STA is placing a strategic focus on attracting visitors from the Middle East and Asia Pacific (MEA and APAC) regions. These markets contributed a combined 23 million visits in 2023, and the STA aims to cultivate further growth in these areas. Additionally, India and China are identified as priority markets for targeted tourism initiatives. A Multi-Sensory Experience Awaits Visitors The Saudi stand offers visitors an immersive experience that captures the essence of the Kingdom. Here's a glimpse of what attendees can explore: Virtual Adventures: Take a thrilling virtual bike ride through the breathtaking mountains of Aseer. Curated Soundscapes: Download specially created Saudi Summer playlists, a collaborative effort with Anghami, a popular music streaming platform. Sporting Spirit: Immerse yourself in the world of Saudi football with memorabilia from the Saudi Pro League Museum. Cultural Performances: Witness captivating live performances by traditional Saudi dancers. Digital Art Showcase: Explore digital artwork from talented local artists. Interactive Discovery: Delve into the Kingdom's diverse offerings through an interactive Saudi map and events calendar. Unveiling "Saudi Rewards" The Saudi stand also highlights the groundbreaking "Saudi Rewards" program. This first-of-its-kind initiative allows both citizens and visitors to earn points redeemable for various rewards across tourism, shopping, dining, entertainment, and more. A dedicated booth with interactive activations allows ATM visitors to explore this exciting program. Collaborative Discussions and High-Profile Engagements The event's first day saw STA's CEO, Fahd Hamidaddin, participate in a prominent panel discussion. He, along with other tourism leaders from the GCC, engaged in a conversation about collaboration and the pivotal role Saudi Arabia plays in the region's burgeoning tourism sector. Additionally, the popular Dubai radio station Dubai Eye broadcasted their afternoon show live from the Saudi stand, further amplifying the Kingdom's summer offerings to a wider audience. Renowned Indian influencer Masoom Minawala Mehta and the world-famous travel influencer duo, Wael and Nael Abualteen, were also present at the stand, creating captivating content for their social media channels. Building on Success and Looking Towards the Future STA, along with its partners, aims to surpass the impressive results achieved at the 2023 ATM. Last year's event witnessed over 1,600 deals, more than 50 MoUs and strategic agreements signed, and a notable increase of 35,000 tourist visits. The Kingdom continues its tourism trajectory in 2024, experiencing a double-digit growth in tourist arrivals during the first quarter compared to the same period last year. This momentum strengthens Saudi Arabia's position as a leading global tourism destination and propels them closer to their ambitious target of 150 million visits by 2030.
#AdventureTourism#ArabianTravelMarketATM#GCCTourism#influencermarketing#luxurytravel#RedSea#SaudiArabiaMakesaSplashatATM2024#SaudiArabiatourism#SaudiRewards#SaudiTourismAuthoritySTA#summerdestinations#tourismgrowth
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The Arabian Travel Market (ATM) 2024, currently underway at the Dubai World Trade Centre, has become a platform for discussing the future of tourism within the Gulf Cooperation Council (GCC) region. Policymakers from across the GCC convened to address key issues like inter-regional collaboration, streamlined travel experiences, and infrastructure development, aiming to further elevate the industry's thriving presence. Booming Tourism Industry Tourism's Growing Contribution to the UAE Economy H.E. Abdullah bin Touq Al Marri, the UAE Minister of Economy, opened ATM 2024's Global Stage by highlighting the tourism sector's significant contribution to the nation's economy. Citing data from the World Travel & Tourism Council (WTTC), he revealed that tourism accounted for an impressive 11.7% of the UAE's GDP in 2023, amounting to AED 220 billion. Looking ahead, projections for 2024 are even more promising, with the sector expected to contribute 12% to the GDP, translating to AED 236 billion. Panel Discussion Explores Collaboration and Competition Following the opening address, a high-level panel discussion took place. Moderated by Dubai Eye presenter Richard Dean, the discussion featured prominent figures: H.E. Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority H.E. Fahd Hamidaddin, CEO of the Saudi Tourism Authority H.E. Azzan Al Busaidi, Undersecretary of Tourism at the Ministry of Heritage and Tourism in Oman H.E. Sarah Buhijji, CEO of the Bahrain Tourism and Exhibitions Authority The insightful conversation explored the delicate balance between collaboration and competition within the GCC tourism sector. Panelists emphasized the importance of inter-regional initiatives in propelling the industry forward. The GCC Unified Tourist Visa: A Key Driver The proposed GCC Unified Tourist Visa emerged as a central theme, hailed as a major facilitator for tourism in the region. Panelists believe this unified visa will allow member nations to present the GCC as a single, connected destination. This streamlined approach is expected to boost accessibility for international travelers, potentially leading to increased length of stay, higher average spending, and more job creation within the tourism sector. Sustainability, Infrastructure, and Culture: Pillars of Growth Beyond the unified visa, the discussion delved into other crucial aspects for sustainable tourism growth. Panelists emphasized the importance of prioritizing sustainability throughout the travel experience, ensuring the industry positively impacts local businesses, communities, and ecosystems. Investing in robust infrastructure was also highlighted as crucial. Ongoing and future developments in airports, cruise terminals, and most notably, the upcoming GCC Railway, are expected to significantly enhance accessibility within and between member countries, facilitating seamless travel experiences for both domestic and international visitors. ATM 2024: A Platform for Innovation and Insights Danielle Curtis, Exhibition Director ME for Arabian Travel Market, expressed her appreciation for the valuable insights shared by the ministerial participants. She highlighted the importance of collaboration in strengthening the GCC's tourism offering, allowing the region to compete effectively on the global stage. ATM 2024 serves as a launchpad for a week of insightful sessions across the Global and Future Stages. The Global Stage kicked off with a session outlining Dubai's key tourism objectives in the coming years, while the Future Stage ignited discussions on innovation in areas like branding and island tourism.
#ArabianTravelMarketATM#BoomingTourismIndustry#DubaiTourism#GCCRailway#GCCTourism#GCCUnifiedTouristVisa#GulfCooperationCouncil#infrastructuredevelopment#regionalcollaboration#sustainabletourism#travelindustry#UAEtourism
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The travel and tourism industry is on the cusp of a transformative era. Entrepreneurship and innovation are taking center stage, driving positive change and shaping the future of how we explore the world. Get ready for takeoff! The 31st edition of Arabian Travel Market (ATM) 2024 is gearing up to be the biggest and most exciting yet, bringing together the brightest minds in the industry at the Dubai World Trade Centre from May 6th to 9th, 2024. A Hub for Innovation and Collaboration ATM 2024 serves as a powerful platform for international policymakers, industry leaders, and travel enthusiasts to convene, share ideas, and explore the latest trends shaping the travel landscape. This year's theme, "Empowering Innovation: Transforming Travel Through Entrepreneurship," perfectly captures the spirit of the event. Over 200 speakers will participate in more than 50 sessions across four jam-packed days, tackling some of the industry's most pressing issues. ATM 2024 Gathers Travel Delving into Pressing Issues & Exploring Solutions The ATM Global Stage and Future Stage (formerly the Travel Tech Stage) will set the stage for insightful discussions on a diverse range of topics. Attendees can expect to gain valuable insights into: The Growing Role of Artificial Intelligence (AI): Explore how AI is revolutionizing travel experiences, from chatbots and personalized recommendations to dynamic pricing and enhanced security measures. The Future of Aviation: Uncover the latest advancements in air travel technology, sustainability initiatives within the aviation industry, and the ever-evolving passenger experience. Standing Out in the Luxury Segment: Discover innovative strategies for catering to discerning luxury travelers, from unique experiences and personalized service to cutting-edge amenities and unparalleled comfort. Retail Tourism: Learn how tourism and retail are converging to create engaging experiences for travelers, boosting local economies and fostering cultural exchange. Sustainable Travel: Explore eco-friendly travel practices, responsible tourism initiatives, and the future of a greener travel industry. A Record-Breaking Year for ATM ATM 2024 is poised to be a landmark event, exceeding all previous editions in terms of scale and participation. Exhibitor representation is projected to surge by 23% compared to last year, solidifying ATM's position as the largest travel and tourism exhibition in the region. This growth is evident across all sectors, with significant increases anticipated from the Middle East, Europe, Asia, and Africa. A Showcase of Cutting-Edge Products and Services Travel tech enthusiasts will be thrilled to explore the expanded Travel Tech space, boasting a 56% increase in floor space compared to the previous year. This dedicated zone will showcase groundbreaking products and services from leading travel technology companies, showcasing a 33% growth in offerings year-over-year. The hospitality sector is also experiencing a boom, with hotel participation projected to rise by a significant 21%. Beyond Traditional Leisure Travel ATM 2024 caters to a diverse range of travel interests, extending its reach beyond traditional leisure travel. This year's edition will delve into the exciting world of luxury travel, business travel, and MICE (Meetings, Incentives, Conferences, and Exhibitions). Attendees can expect a series of dedicated sessions exploring premium travel offerings, healthcare meetings, global business travel trends, sustainable procurement practices, and the growing role of sporting events in tourism. High-Profile Speakers & Global Policymakers Get ready to be inspired by a stellar line-up of speakers at ATM 2024. The event will host a selection of influential regional and international policymakers, including: His Excellency Issam Kazim, CEO, of Dubai Corporation for Tourism and Commerce Marketing (DCTCM) His Excellency Salem bin Mohammed Al Mahrouqi, Minister of Heritage and Tourism in Oman Teodora Marinska, Head of Public Affairs, European Travel Commission Basmah Al-Mayman, Regional Director, Middle East at the United Nations World Tourism Organization (UNWTO) Lindsay Bowman Fraser, Leading Meetings, Incentives, Conferences, Exhibitions (MICE), Sport and eSport, Qatar Tourism These esteemed guests will offer invaluable insights and perspectives on the future of travel and tourism, shaping the direction of industry discourse. Exploring Emerging Travel Trends & Disruptive Technologies ATM 2024 isn't just about revisiting familiar territory. The event also shines a light on emerging travel trends and disruptive technologies poised to reshape the industry. Speakers will delve into the world of experiential travel, accessible travel, and multi-generational travel, highlighting opportunities for innovation and growth.
#AIintravel#ArabianTravelMarketATM#ATM2024GathersTravel#disruptivetechnologies#Dubai#entrepreneurship#futureofaviation#innovation#luxurytravel#MICEtourism#sustainabletravel#travelandtourismindustry#traveltech#traveltrends#UNWTO
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The travel industry is buzzing with excitement as China, a tourism powerhouse, emerges from its pandemic restrictions. The Middle East region is set to reap the rewards first, with a predicted surge in Chinese visitors. This surge is expected to be reflected at the upcoming Arabian Travel Market (ATM) 2024, with Chinese participation anticipated to more than double compared to the pre-pandemic event in 2019. Chinese Outbound Tourism on the Rise: A Boon for the Global Travel Industry Research by Oxford Economics paints a rosy picture for the global travel industry, particularly destinations in the Middle East. Their findings indicate a near-doubling of outbound travel from China in 2024 compared to 2023. This translates to a return close to pre-pandemic levels, with Chinese tourist numbers expected to be only 22% below the peak of 155 million travelers witnessed in 2019. This translates to a significant boost in global tourism spending, with Chinese tourists spending a staggering $250 billion overseas in 2019. The full recovery of the Chinese outbound market is projected to occur in 2025, with the Middle East leading the way as the first region to regain its pre-pandemic Chinese tourist influx. ATM 2024: A Hub for Capitalizing on the Chinese Tourism Boom Underscoring this optimistic outlook, the Arabian Travel Market (ATM) 2024, scheduled for May 6th-9th at the Dubai World Trade Centre (DWTC), expects to welcome a staggering double the number of Chinese exhibitors and travel professionals compared to the 2019 event. This signifies a strong commitment from the Chinese travel industry to reconnect with Middle Eastern destinations and cater to the anticipated surge in Chinese tourist arrivals. The lifting of China's strict COVID-related travel restrictions in January 2023 proved to be a turning point. Chinese tourists, eager to explore the world once again, flocked to travel booking platforms. According to data from the Chinese travel site Trip.com, bookings for overseas travel during the Chinese New Year holiday period in 2023 soared by a remarkable 540% compared to the same period in 2022. Danielle Curtis, Exhibition Director ME for Arabian Travel Market, provides valuable insights into the evolving Chinese tourist market: "Last year, some analysts predicted a rebound in the Chinese outbound market, with estimates reaching around six million travelers per month by the summer of 2023. This optimism was fueled by pent-up demand, particularly among young, affluent Chinese travelers." However, Ms. Curtis acknowledges that the initial rebound wasn't as robust as many travel professionals had anticipated. Looking forward, the outlook is considerably brighter: "Analysts are now confident that Chinese tourist numbers will double year-on-year in 2024. Major destinations in the Middle East are poised for a quicker recovery than any other region globally, especially in the luxury travel segment." This positive sentiment is further reinforced by recent spending data for the 2024 Chinese New Year holiday period. Data from the Chinese payment platform Alipay reveals a 7% increase in the number of Chinese overseas transactions compared to 2019. This signifies a renewed eagerness among Chinese travelers to explore the world and spend their money on international travel experiences. Popular Middle Eastern Destinations for Chinese Tourists The Middle East offers a diverse range of destinations that cater to the preferences of Chinese tourists. According to Ms. Curtis, the most popular destinations include: Dubai, the dazzling metropolis in the United Arab Emirates, remains a top draw, having welcomed over one million Chinese visitors in 2019. Saudi Arabia's AlUla, a UNESCO World Heritage Site known for its stunning ancient ruins and breathtaking landscapes, is attracting growing interest from Chinese travelers seeking unique cultural experiences. Egypt, the cradle of civilization, with its iconic pyramids and rich history, continues to hold a strong appeal for Chinese tourists. Jordan, another historical and cultural treasure trove, offers visitors the opportunity to explore Petra, the ancient city carved into the rose-red sandstone cliffs. These destinations, along with others throughout the Middle East, are well-positioned to capitalize on the influx of Chinese tourists in 2024 and beyond. ATM 2024: A Platform for Knowledge Sharing and Innovation ATM 2024 is not just about showcasing destinations and travel products. The event also provides a valuable platform for industry professionals to learn about the latest trends and insights into the Chinese tourism market. A Thriving Middle Eastern Tourism Industry The anticipated surge in Chinese tourism in 2024 presents a golden opportunity for the Middle Eastern travel industry. ATM 2024 serves as a central platform for industry professionals from around the world to connect, explore new partnerships, and gain valuable insights into the evolving Chinese tourist market. With its focus on innovation and knowledge sharing, ATM 2024 empowers participants to capitalize on this tourism boom and contribute to a thriving travel industry in the Middle East and beyond. FAQs: Q: Why is the Middle East expected to see a surge in Chinese tourists in 2024? A: China's outbound travel is projected to nearly double in 2024 compared to 2023, with the Middle East being the first region to recover its pre-pandemic Chinese tourist numbers. Q: What are the most popular Middle Eastern destinations for Chinese tourists? A: Popular destinations include Dubai, Saudi Arabia's AlUla, Egypt, and Jordan. Q: What can travel companies learn at ATM 2024 about the Chinese tourism market? A: ATM 2024 offers a dedicated conference session titled "Capitalising on China's Predicted Tourism Surge," which will delve into evolving trends, cultural preferences, and the role of mobile marketing in the Chinese tourism market. Q: What is the significance of ATM 2024 for Chinese tourism? A: ATM 2024 serves as a platform for Chinese tourism recovery in the Middle East, with double the number of exhibitors and a dedicated conference session focusing on the Chinese market. Q: How has the lifting of travel restrictions impacted Chinese outbound travel? A: The lifting of travel restrictions in China has led to a surge in bookings for overseas travel, contributing to the resurgence of Chinese tourism globally. Q: What are the key highlights of ATM 2024? A: ATM 2024 features entrepreneurship-focused sessions, insights into key source markets, and partnerships aimed at driving innovation and growth in the tourism sector.
#ArabianTravelMarketATM#ChineseTourists#ChineseTravelMarket#DubaiTourism#luxurytravel#MiddleEastPoisedforChineseTouristBoom#MiddleEastTourism#OutboundTourism#SaudiArabiatourism#TravelIndustryTrends
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