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#2023 chevy tahoe electric
peter-author · 10 months
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More Profit From Almost Nothing
Manufacturing is a simple formula. You take a small amount of material, mold or shape it into something unique and sell it for many hundreds of times more money than the material cost you. A Rolex has maybe $40 worth of raw materials. Carefully designed and constructed, it is worth thousands when complete, many times that when fashionable. So too with cars.
The problem with the car industry is that they are convinced that the formula works so well that they want to make more money but there are only so many customers. Everyone either has or uses a car. Out of the 350,000,000 Americans of all ages – babies and non-drivers -- there already are 278,063,737 personal and commercial vehicles. So the problem facing car manufacturers trying to make more and more profit is that either they have to try and sell two cars to every driver or they have to make the cars much more expensive, thereby making more profit.
The manufacturers chose the latter solution.
How do you make the car more expensive and thereby profitable? Remember the formula: take 10¢ of steel, shape it and sell it for $1.00. Now, there are exceptions to this rule. First you can create a mystique about Bentley, Mercedes, BMW and the like and get an extra 10% for “beat-the-Jones” show-off value. But 10% is not enough to satisfy Wall Street investors. Or you can make very limited numbers of a model to create extra demand like Ferrari and Porsche. Or you can stick to the manufacturing profit model and simply add more and more steel and other components.
It all started to get out of hand with Ralph Nader who declared the ’69 Corsair “unsafe at any speed.” The Corsair was the only US manufactured rear engine car. Kill the Corsair and you effectively killed the other “unsafe” car, the VW Beetle. The Corsair weighed 2,414 lbs. The VW Beetle weighed only 1,742 lbs. and out-performed and was more reliable. But that Nader label of “unsafe” effectively killed the US market for the rear-engined Beetle. VW’s answer was to put the motor back in front, add almost another ton of steel, and relaunch the Beetle. More steel equaled a higher price and more profit.
Meanwhile, Chevy and Ford sedans in the mid-‘60s weighed 2,600 lbs. By 2022 they had ballooned up to 3,500 lbs. More material, more profit. VW Jetta’s are 50% heavier than when launched. Camry weighed 2,161 lbs. when launched in 1982, now weigh in at 3,310 lbs. In the SUV market, 2023 weights are getting up close to 6,000 lbs. or 3 tons for Tahoes and Expeditions.
And then along came electric cars.
Instead of going back to lighter, less bulky chassis, they simply stuck the new motor(s) and all those batteries in conventional platforms, adding another 300 lbs. even though they had removed the engine and gearbox – hardly lightweight components – and had reduced the overall size of the car by 20%. And Tesla? The lightest is 4,048 lbs. with the Model X at 5,390 lbs. And the prices for these increases in weight? Pretty much in lock step. More metal and plastic costs you more.
Now here’s the question we all need to ask ourselves: given today’s technology providing reliability mechanically (which is also lighter than old cast-iron engines), wouldn’t it be nice to have a reasonably heavy car instead of a gas guzzling heavyweight or an electric car that can only go 200 miles? Put today’s engine into a 1968 Volvo weighing 2,500 lbs. and you’d get 50 mpg and all the safety needed. Put an electric drivetrain in an original VW Beetle and you’d get 400-mile range with half the batteries of a Tesla. Or do as Ford is doing, stripping out all the unessentials, and launching the Maverick small truck with a base price of $22,000. Now that’s a business model to suit today’s consumer.
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phillipschevrolet · 1 year
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GM to Expand Super Cruise Road Network
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General Motors has a commitment to helping customers expand their driving experience with advanced driver assistance systems (ADAS) like their very own Super Cruise. Super Cruise is the industry’s first true hands free ADAS, allowing drivers to remove their hands from the steering wheel during extended periods of highway driving. A key piece to Super Cruise is its road network, the compatible mapped highways where customs can engage the hands-free system. In August of 2022, GM announced that more than 400,000 miles of roads in the U.S. and Canada on select vehicles would be added to the road network and the first vehicles to receive the expansion would be full-size SUVs built on Oct 3, 2022 or later. Those who ordered the 2023 Chevrolet Tahoe and 2023 Chevrolet Suburban with Super Cruise in either the High Country or Premier trims will have access to hundreds of thousands of additional miles of road. Starting in the coming months, GM will expand the road network to existing Super Cruise vehicles built on GM’s VIP electrical architecture via over-the-air. Phillips Chevrolet of Frankfort, Lansing and Bradley has Illinois’ Largest Chevy Inventory, including a great selection of up-to-date, safe vehicles to choose from! Can’t find the Chevy you’re looking for? Check our inbound list! It may be coming to our dealership soon!
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331 New Chevrolets currently available at Phillips Chevrolet
2022 Chevrolet Spark LS Automatic Hatchback - #L21439
Internet Price: $17,269
Click here to view our complete New Inventory
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2023 Chevrolet Tahoe RST Images, Specs, Price
2023 Chevrolet Tahoe RST Images, Specs, Price
2023 Chevrolet Tahoe RST Images, Specs, Price – A minivan is the ideal vehicle for transporting a large family and all of their stuff. The answer is no if you’re trying to transfer a huge number of people and a boat at once. With the 2023 Chevrolet Tahoe, you’ll get the minivan you need. The best-looking full-size SUV on the market now is the 2023 Chevrolet Tahoe, which will be released in 2023.…
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brandonnatali · 4 years
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GM CEO Mary Barra Gives an Update on Annus Horribilis 2020
At an Automotive Press Association fireside chat with the media, General Motors Chairman and CEO Mary Barra says that 2020 will go down in history as a tragic year. “We’re at a critical point.” GM, like most businesses, is struggling to cope with an industry-shuttering global pandemic and now a nation struggling to make meaningful and permanent changes to race relations.
Barra is no stranger to crisis. She started her historic stint as the first female to run GM in 2014 during the automaker’s ignition switch recall and started 2020 while still recovering from a labor strike. She spoke with media on a day that should have seen thousands of would-be buyers in the GM stand during the North American International Auto Show (Detroit auto show) that was scheduled to open to the public in Motor City over the weekend but was cancelled due to COVID-19. Even so, the GM chief has remained unflappable throughout. Here are some of the challenges facing GM she covered in a wide-ranging question and answer session:
COVID’s Impact On GM? What Impact?
The virus has impacted every part of business while bringing out the best in people. GM has strengthened its balance sheet, reduced cash burn, needs no further job reductions, and returned 50,000 workers to plants in North America while ramping up production in other parts of the world. Barra has been to eight plants herself with plans to visit more. There have been no cases where the virus was spread through work, she says. Workers told her they feel safer coming to work than getting their groceries.
Low on Inventory, Especially Trucks
GM will run its plants, with few exceptions, at pre-COVID full production rates by the end of the month, Barra says. GM entered the COVID period with little inventory. Full-size truck plants are now running on three shifts and working with the supply base to ensure they can continue at this pace and get trucks into dealer hands soon. “We’ll be running full out in those facilities for some time to come,” she says, and use this opportunity to build inventory and launch its new SUVs. The highly profitable family of full-size SUVs (2021 Cadillac Escalade, 2021 Chevrolet Tahoe, 2021 GMC Yukon) are launching soon. This isn’t a problem unique to GM—Toyota, too, is facing inventory drain due to supply chain strain and strong demand for its trucks.
EV Product Push
Chevrolet has the updated Bolt and has the larger Bolt crossover SUV variant (rendered above) on tap as well as the 2022 GMC Hummer EV full-size pickup (due next year) and the 2023 Cadillac Lyriq midsize SUV (due later). Both debuts were delayed, but Barra promises we will see them soon.
Those EVs will be followed by a Hummer SUV, electric pickups and more SUVs for Chevy, a Cadillac flagship sedan, and more. There is a steady drumbeat of vehicles across segments coming. A full portfolio of electric vehicles should help GM expand sales on the coasts. All are “right on track. I’m always pushing them to go faster.”
Self-Driving Vehicles
Oh, and GM’s self-driving vehicle plans are ongoing. Cruise Origin self-driving robo-taxi is coming next year, as is a version of the Origin for parcel delivery. GM is also working on an electric commercial van. GM’s Ultium battery platform allows a wide range of vehicles across segments and sizes as well as commercial vehicles, all taking advantage of the system’s cell efficiency and cost position.
Allaying fears about autonomous ride-sharing, Barra said the Origin has lots of room, won’t have a driver to worry about contact with passengers, and will be properly sanitized. “And hopefully soon we’ll have a vaccine,” she adds, in reference to a more tenable medical response to the coronavirus. Autonomous vehicle testing continues in Arizona and driverless vehicles are delivering food and meals in San Francisco. The fleet was to deploy last year but was postponed with no new target date. Barra said progress continues to be made and the vehicles will be ready for deployment “quicker than most people think.”
GM continues to roll out Super Cruise, its hands-free highway driving system, across the Cadillac lineup and other vehicles, starting with the Chevy Bolt. Moving to Ultra Cruise which expands the technology to city driving, further enhances safety. “I’m excited about our tech roadmap now,” Barra says.
How About Old-School Vehicles and Buying?
There are regular vehicles coming too, with the new 2020 Cadillac CT4 and 2020 Cadillac CT5 sedans, the mid-engine 2021 Chevrolet Corvette coupe and convertible. And there is more to come, Barra promises.
Customers have embraced online car-buying, and Barra expects people will want to do more of the transaction online in the future, even when things return to normal. But there will always be those who want to kick the tires. Going forward, customers will have the option to do as much, or little, online as they want.
Black Lives Matter
Barra is proud of GM’s diversity efforts over decades but is quick to say it is not enough. She will be naming members of a new Inclusion Advisory Board soon, is communicating internally with employees and will continue to do so, and GM donated $10 million to the NAACP. Barra will also use GM’s reach via dealers and suppliers to work to promote diversity and inclusion as the company outlines efforts it will take and how they will be measured so they are not just paying lip service to the idea of confronting systemic racism.
The post GM CEO Mary Barra Gives an Update on Annus Horribilis 2020 appeared first on MotorTrend.
GM CEO Mary Barra Gives an Update on Annus Horribilis 2020 published first on https://kwsseuren.tumblr.com/
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adriansmithcarslove · 4 years
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GM CEO Mary Barra Gives an Update on Annus Horribilis 2020
At an Automotive Press Association fireside chat with the media, General Motors Chairman and CEO Mary Barra says that 2020 will go down in history as a tragic year. “We’re at a critical point.” GM, like most businesses, is struggling to cope with an industry-shuttering global pandemic and now a nation struggling to make meaningful and permanent changes to race relations.
Barra is no stranger to crisis. She started her historic stint as the first female to run GM in 2014 during the automaker’s ignition switch recall and started 2020 while still recovering from a labor strike. She spoke with media on a day that should have seen thousands of would-be buyers in the GM stand during the North American International Auto Show (Detroit auto show) that was scheduled to open to the public in Motor City over the weekend but was cancelled due to COVID-19. Even so, the GM chief has remained unflappable throughout. Here are some of the challenges facing GM she covered in a wide-ranging question and answer session:
COVID’s Impact On GM? What Impact?
The virus has impacted every part of business while bringing out the best in people. GM has strengthened its balance sheet, reduced cash burn, needs no further job reductions, and returned 50,000 workers to plants in North America while ramping up production in other parts of the world. Barra has been to eight plants herself with plans to visit more. There have been no cases where the virus was spread through work, she says. Workers told her they feel safer coming to work than getting their groceries.
Low on Inventory, Especially Trucks
GM will run its plants, with few exceptions, at pre-COVID full production rates by the end of the month, Barra says. GM entered the COVID period with little inventory. Full-size truck plants are now running on three shifts and working with the supply base to ensure they can continue at this pace and get trucks into dealer hands soon. “We’ll be running full out in those facilities for some time to come,” she says, and use this opportunity to build inventory and launch its new SUVs. The highly profitable family of full-size SUVs (2021 Cadillac Escalade, 2021 Chevrolet Tahoe, 2021 GMC Yukon) are launching soon. This isn’t a problem unique to GM—Toyota, too, is facing inventory drain due to supply chain strain and strong demand for its trucks.
EV Product Push
Chevrolet has the updated Bolt and has the larger Bolt crossover SUV variant (rendered above) on tap as well as the 2022 GMC Hummer EV full-size pickup (due next year) and the 2023 Cadillac Lyriq midsize SUV (due later). Both debuts were delayed, but Barra promises we will see them soon.
Those EVs will be followed by a Hummer SUV, electric pickups and more SUVs for Chevy, a Cadillac flagship sedan, and more. There is a steady drumbeat of vehicles across segments coming. A full portfolio of electric vehicles should help GM expand sales on the coasts. All are “right on track. I’m always pushing them to go faster.”
Self-Driving Vehicles
Oh, and GM’s self-driving vehicle plans are ongoing. Cruise Origin self-driving robo-taxi is coming next year, as is a version of the Origin for parcel delivery. GM is also working on an electric commercial van. GM’s Ultium battery platform allows a wide range of vehicles across segments and sizes as well as commercial vehicles, all taking advantage of the system’s cell efficiency and cost position.
Allaying fears about autonomous ride-sharing, Barra said the Origin has lots of room, won’t have a driver to worry about contact with passengers, and will be properly sanitized. “And hopefully soon we’ll have a vaccine,” she adds, in reference to a more tenable medical response to the coronavirus. Autonomous vehicle testing continues in Arizona and driverless vehicles are delivering food and meals in San Francisco. The fleet was to deploy last year but was postponed with no new target date. Barra said progress continues to be made and the vehicles will be ready for deployment “quicker than most people think.”
GM continues to roll out Super Cruise, its hands-free highway driving system, across the Cadillac lineup and other vehicles, starting with the Chevy Bolt. Moving to Ultra Cruise which expands the technology to city driving, further enhances safety. “I’m excited about our tech roadmap now,” Barra says.
How About Old-School Vehicles and Buying?
There are regular vehicles coming too, with the new 2020 Cadillac CT4 and 2020 Cadillac CT5 sedans, the mid-engine 2021 Chevrolet Corvette coupe and convertible. And there is more to come, Barra promises.
Customers have embraced online car-buying, and Barra expects people will want to do more of the transaction online in the future, even when things return to normal. But there will always be those who want to kick the tires. Going forward, customers will have the option to do as much, or little, online as they want.
Black Lives Matter
Barra is proud of GM’s diversity efforts over decades but is quick to say it is not enough. She will be naming members of a new Inclusion Advisory Board soon, is communicating internally with employees and will continue to do so, and GM donated $10 million to the NAACP. Barra will also use GM’s reach via dealers and suppliers to work to promote diversity and inclusion as the company outlines efforts it will take and how they will be measured so they are not just paying lip service to the idea of confronting systemic racism.
The post GM CEO Mary Barra Gives an Update on Annus Horribilis 2020 appeared first on MotorTrend.
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perksofwifi · 4 years
Text
GM CEO Mary Barra Gives an Update on Annus Horribilis 2020
At an Automotive Press Association fireside chat with the media, General Motors Chairman and CEO Mary Barra says that 2020 will go down in history as a tragic year. “We’re at a critical point.” GM, like most businesses, is struggling to cope with an industry-shuttering global pandemic and now a nation struggling to make meaningful and permanent changes to race relations.
Barra is no stranger to crisis. She started her historic stint as the first female to run GM in 2014 during the automaker’s ignition switch recall and started 2020 while still recovering from a labor strike. She spoke with media on a day that should have seen thousands of would-be buyers in the GM stand during the North American International Auto Show (Detroit auto show) that was scheduled to open to the public in Motor City over the weekend but was cancelled due to COVID-19. Even so, the GM chief has remained unflappable throughout. Here are some of the challenges facing GM she covered in a wide-ranging question and answer session:
COVID’s Impact On GM? What Impact?
The virus has impacted every part of business while bringing out the best in people. GM has strengthened its balance sheet, reduced cash burn, needs no further job reductions, and returned 50,000 workers to plants in North America while ramping up production in other parts of the world. Barra has been to eight plants herself with plans to visit more. There have been no cases where the virus was spread through work, she says. Workers told her they feel safer coming to work than getting their groceries.
Low on Inventory, Especially Trucks
GM will run its plants, with few exceptions, at pre-COVID full production rates by the end of the month, Barra says. GM entered the COVID period with little inventory. Full-size truck plants are now running on three shifts and working with the supply base to ensure they can continue at this pace and get trucks into dealer hands soon. “We’ll be running full out in those facilities for some time to come,” she says, and use this opportunity to build inventory and launch its new SUVs. The highly profitable family of full-size SUVs (2021 Cadillac Escalade, 2021 Chevrolet Tahoe, 2021 GMC Yukon) are launching soon. This isn’t a problem unique to GM—Toyota, too, is facing inventory drain due to supply chain strain and strong demand for its trucks.
EV Product Push
Chevrolet has the updated Bolt and has the larger Bolt crossover SUV variant (rendered above) on tap as well as the 2022 GMC Hummer EV full-size pickup (due next year) and the 2023 Cadillac Lyriq midsize SUV (due later). Both debuts were delayed, but Barra promises we will see them soon.
Those EVs will be followed by a Hummer SUV, electric pickups and more SUVs for Chevy, a Cadillac flagship sedan, and more. There is a steady drumbeat of vehicles across segments coming. A full portfolio of electric vehicles should help GM expand sales on the coasts. All are “right on track. I’m always pushing them to go faster.”
Self-Driving Vehicles
Oh, and GM’s self-driving vehicle plans are ongoing. Cruise Origin self-driving robo-taxi is coming next year, as is a version of the Origin for parcel delivery. GM is also working on an electric commercial van. GM’s Ultium battery platform allows a wide range of vehicles across segments and sizes as well as commercial vehicles, all taking advantage of the system’s cell efficiency and cost position.
Allaying fears about autonomous ride-sharing, Barra said the Origin has lots of room, won’t have a driver to worry about contact with passengers, and will be properly sanitized. “And hopefully soon we’ll have a vaccine,” she adds, in reference to a more tenable medical response to the coronavirus. Autonomous vehicle testing continues in Arizona and driverless vehicles are delivering food and meals in San Francisco. The fleet was to deploy last year but was postponed with no new target date. Barra said progress continues to be made and the vehicles will be ready for deployment “quicker than most people think.”
GM continues to roll out Super Cruise, its hands-free highway driving system, across the Cadillac lineup and other vehicles, starting with the Chevy Bolt. Moving to Ultra Cruise which expands the technology to city driving, further enhances safety. “I’m excited about our tech roadmap now,” Barra says.
How About Old-School Vehicles and Buying?
There are regular vehicles coming too, with the new 2020 Cadillac CT4 and 2020 Cadillac CT5 sedans, the mid-engine 2021 Chevrolet Corvette coupe and convertible. And there is more to come, Barra promises.
Customers have embraced online car-buying, and Barra expects people will want to do more of the transaction online in the future, even when things return to normal. But there will always be those who want to kick the tires. Going forward, customers will have the option to do as much, or little, online as they want.
Black Lives Matter
Barra is proud of GM’s diversity efforts over decades but is quick to say it is not enough. She will be naming members of a new Inclusion Advisory Board soon, is communicating internally with employees and will continue to do so, and GM donated $10 million to the NAACP. Barra will also use GM’s reach via dealers and suppliers to work to promote diversity and inclusion as the company outlines efforts it will take and how they will be measured so they are not just paying lip service to the idea of confronting systemic racism.
The post GM CEO Mary Barra Gives an Update on Annus Horribilis 2020 appeared first on MotorTrend.
https://www.motortrend.com/news/gm-ceo-mary-barra-2020-update-business/ visto antes em https://www.motortrend.com
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What Would an Electric Hummer Designed to Take on Tesla and Rivian's SUVs Look Like?
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The Hummer SUV brand petered out of existence after General Motors' bankruptcy proceedings, in 2010, after failing to find a suitable buyer. Nobody, even cash-rich Chinese automakers, wanted anything to do with a brand that embodied the hulking, conspicuously inefficient SUVs that had become toxic the world over. Gas prices were still high, Toyota Priuses were seemingly taking over the road—General Motors even introduced hybrid versions of its Chevy Tahoe and Cadillac Escalade. A decade later, gas prices have stayed cheap amidst an economic boom, and guess what Americans are buying again in droves? S-U-Vs. It's just the opening GM needs to resurrect Hummer.
Rumors have begun circulating that General Motors plans to bring back Hummer, this time as an all-electric SUV brand. It isn't as crazy as it sounds. Hummer, when it still existed, was a premium brand within GM's hierarchy. With electric-vehicle tech still pricey, GM could launch a long-range SUV under the Hummer name, taking advantage of higher MSRPs to turn a better profit than it could on a lower-priced EV such as the Chevy Bolt. By going electric, the automaker also could wash its hands of its environmentally unfriendly image, absolving itself of the gas-guzzling sins of its past. And has nobody yet thought of how on point the Hummer name is for an electric car? Electric motors, um, hum. It's perfect.
To give you an idea of what a new Hummer might look like, we had our artist put together the renderings included here. It's easy to assume that the basic Hummer styling traits established in the early 2000s would reappear on the electric model: Blocky, squared-off roof; stubby seven-slat grille (although in this case, it'd be purely decorative—remember, no engine!); and a generally fat, chunky appearance. The large tabs carrying the Hummer logo on the wheels, which looked sort of odd back when Hummer was around the first time would somehow seem funky and futuristic-looking on an electric SUV's wheels.
Based on a report in Reuters, a potential Hummer reboot would lean on GM's new electric truck and SUV platform that is set to be be produced (for a variety of in-house GM brands) in its Detroit-Hamtramck plant. We suspect that the Hummer version would be the most off-road-capable, not least because of the Hummer brand's tough, military-honed off-road image. There also is the small matter of Rivian to consider. The upstart electric automaker is based near GM's Detroit headquarters in Plymouth, Michigan, and is on track to put its R1T pickup and R1S SUV on sale by 2021. Off-road capability will be among the Rivians' selling points—along with a huge, 400-mile-plus driving range per charge—so Hummer surely would need to bring its A-game to avoid being upstaged.
If you're intrigued by Hummer's revival, prepare to wait. The electric truck platform GM is developing won't go into production until 2021 at the earliest. Timing-wise, that puts a potential Hummer variant's arrival in the mix with Rivian's R1S and an all-electric Cadillac SUV, although given the legwork involved in restarting a long-dormant brand, the Hummer EV's debut could push to the 2023 or 2024 model years. Font: MotorTrend
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2023 Chevy Tahoe Rumor, Redesign, Colors
2023 Chevy Tahoe Rumor, Redesign, Colors
2023 Chevy Tahoe Rumor, Redesign, Colors – A minivan is the best option for transporting a large family and their belongings. Many individuals and their boats are unable to be transferred in this fashion. The 2023 Chevy Tahoe is the best minivan on the market right now. In 2023, a full-size SUV like the 2023 Chevy Tahoe will be practically unheard of. A more spacious interior, improved…
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2023 Chevy Tahoe Interior, Redesign, Colors
2023 Chevy Tahoe Interior, Redesign, Colors
2023 Chevy Tahoe Interior, Redesign, Colors – Having a large family and lots of gear to transport means a minivan is your best bet for getting from A to B. Absolutely not for the purpose of transporting many people and their boats. This year’s 2023 Chevy Tahoe3 is the best minivan on the market. For a full-size SUV like the 2023 Chevy Tahoe, it’s nearly impossible to imagine. A more spacious…
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2023 Chevy Tahoe Redesign, Models, Redesign
2023 Chevy Tahoe Redesign, Models, Redesign
2023 Chevy Tahoe Redesign, Models, Redesign – need to transport a family and their belongings. In the case of transporting a boat and a large number of passengers, the answer is no. There is a better option for a minivan right now: the 2023 Chevy Tahoe . The 2023 Chevy Tahoe is the best full-size SUV on the market right now. In 2023, there will be more room in the cabin, improved suspension, and…
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2023 Chevy Tahoe Models, Colors, Redesign
2023 Chevy Tahoe Models, Colors, Redesign
2023 Chevy Tahoe Models, Colors, Redesign – A minivan would appear to be the most practical mode of transportation for a large family and all of their possessions. When it comes to transporting a boat and a large group of people, the answer is no. The 2023 Chevy Tahoe is your best bet if you’re in the market for a minivan right now. New for the 2023 model year is the Tahoe, a full-size SUV that…
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2023 Chevy Tahoe Colors, Redesign, Models
2023 Chevy Tahoe Colors, Redesign, Models
2023 Chevy Tahoe Colors, Redesign, Models – Isn’t it true that a minivan is ideal for transporting a family and their belongings? When it comes to transporting a large group of people, their belongings, and a boat, the answer is no. The 2023 Chevy Tahoe is a better choice right now if you’re seeking for a minivan. A diesel engine will join the two 420 horsepower gasoline V8 options for the first…
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adriansmithcarslove · 4 years
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What Would an Electric Hummer Designed to Take on Tesla and Rivian’s SUVs Look Like?
The Hummer SUV brand petered out of existence after General Motors’ bankruptcy proceedings, in 2010, after failing to find a suitable buyer. Nobody, even cash-rich Chinese automakers, wanted anything to do with a brand that embodied the hulking, conspicuously inefficient SUVs that had become toxic the world over. Gas prices were still high, Toyota Priuses were seemingly taking over the road—General Motors even introduced hybrid versions of its Chevy Tahoe and Cadillac Escalade. A decade later, gas prices have stayed cheap amidst an economic boom, and guess what Americans are buying again in droves? S-U-Vs. It’s just the opening GM needs to resurrect Hummer.
Rumors have begun circulating that General Motors plans to bring back Hummer, this time as an all-electric SUV brand. It isn’t as crazy as it sounds. Hummer, when it still existed, was a premium brand within GM’s hierarchy. With electric-vehicle tech still pricey, GM could launch a long-range SUV under the Hummer name, taking advantage of higher MSRPs to turn a better profit than it could on a lower-priced EV such as the Chevy Bolt. By going electric, the automaker also could wash its hands of its environmentally unfriendly image, absolving itself of the gas-guzzling sins of its past. And has nobody yet thought of how on point the Hummer name is for an electric car? Electric motors, um, hum. It’s perfect.
To give you an idea of what a new Hummer might look like, we had our artist put together the renderings included here. It’s easy to assume that the basic Hummer styling traits established in the early 2000s would reappear on the electric model: Blocky, squared-off roof; stubby seven-slat grille (although in this case, it’d be purely decorative—remember, no engine!); and a generally fat, chunky appearance. The large tabs carrying the Hummer logo on the wheels, which looked sort of odd back when Hummer was around the first time would somehow seem funky and futuristic-looking on an electric SUV’s wheels.
Based on a report in Reuters, a potential Hummer reboot would lean on GM’s new electric truck and SUV platform that is set to be be produced (for a variety of in-house GM brands) in its Detroit-Hamtramck plant. We suspect that the Hummer version would be the most off-road-capable, not least because of the Hummer brand’s tough, military-honed off-road image. There also is the small matter of Rivian to consider. The upstart electric automaker is based near GM’s Detroit headquarters in Plymouth, Michigan, and is on track to put its R1T pickup and R1S SUV on sale by 2021. Off-road capability will be among the Rivians’ selling points—along with a huge, 400-mile-plus driving range per charge—so Hummer surely would need to bring its A-game to avoid being upstaged.
If you’re intrigued by Hummer’s revival, prepare to wait. The electric truck platform GM is developing won’t go into production until 2021 at the earliest. Timing-wise, that puts a potential Hummer variant’s arrival in the mix with Rivian’s R1S and an all-electric Cadillac SUV, although given the legwork involved in restarting a long-dormant brand, the Hummer EV’s debut could push to the 2023 or 2024 model years.
The post What Would an Electric Hummer Designed to Take on Tesla and Rivian’s SUVs Look Like? appeared first on MotorTrend.
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