studiesof2k

[studiesof2k]

Google ADs

The first step of starting a google ad campaign is to select the goal. If the campaign have more than one google then it is recommended to set up multiple campaigns, each with their own goal. The reason we do this is to target the audience more effectively and improve the ad relevance.

Google ads provide a service called conversion that can be used to track the customer activity after interacting with the ad (did they buy something? filled a form? ..etc).

This service can be installed by using the code provided. The global site tag should be installed in every page but the event snippet is installed in the final destination only. The event snippet is used on a page that the customer would visit after completing the desired operation (if the ad is for sales then the event snippet would be in the thank you page).

NOTE: i didnt find the conversion option while following the tutorial.

When naming the campaign it is recommended to follow a convenient format. For example "no-name-location".

When choosing the networks it is important to select one network to efficiently analyse the data

The tracking template can be used to identify the device of the customer and other useful features.

Google ads allows the user to select its audience from browse.

As for the budget and budding section: the budget is daily and the target cost per action in the bidding means the average amount you are willing to send to acquire a customer.

keywords: if you add your website and clicked "get keywords suggestion" google ads will generate some keywords BUT remember to set multiple ads groups and preferably each group should have different keywords. because we will create an ad for each ad group. (For example if we are making ads for a store that sells lotions and lip balms we should make two ad groups one that target the customer who want lotions and the other for customer who are looking for lip products. the two groups may have overlapping keywords like "skin care" but each group will have a different ad and different keywords)