More than that, you’ve got to actually spend your time doing this stuff on the off chance that the algorithm picks it up and people care about what you have to say. You’ve got to spend your time doing this even though it’s corny and cringe and your friends from high school or college will probably laugh as you “try to become an influencer.” You’ve got to do it even when you feel like you have absolutely nothing to say, because the algorithm demands you post anyway. You have to do it even if you’re from a culture where doing any self-promotion is looked upon as inherently negative, or if you’re a woman for whom bragging carries an even greater social stigma than it already does. You’ve got to do it even though the coolest thing you can do is not have to.
You’ve got to offer your content to the hellish, overstuffed, harassment-laden, uber-competitive attention economy because otherwise no one will know who you are. In a recent interview with the Guardian, the author Naomi Klein said the biggest change in the world since No Logo, her 1999 book on consumerism and inescapable branding, came out was that “neoliberalism has created so much precarity that the commodification of the self is now seen as the only route to any kind of economic security. Plus social media has given us the tools to market ourselves nonstop.”
Oh hell yes. An article that supports my half-joke that a corporate app's demand for constant self-promo is technically classist.
sorry. i zoned out while you were talking because i saw the tips of your fangs and got hit with a wave of fondness & lust so strong it almost made me nauseous. What were you saying
My deepest darkest fantasy is that I collapse on the street and I am rushed to the hospital. They perform a bunch of tests and find out I am severely deficient in some kind of vitamin. Then I start taking the vitamin and I become the happiest cleverest person alive because all my problems were caused by this one deficiency