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Why Customers Are Attracted to Good Packaging

Excellent product packaging can make or break your business.

This is why it pays to focus on the product and how you present the item to your target market.

Out of many competitors vying to get customer’s short attention spans, it only takes a few seconds to create a first impression.

“According to a study, how a product's packaging appeals to consumers can trigger impulsive buying, even for those with no intention of purchasing.” — Wiley Online Library

Acquiring the right tools does not have to break the bank. However, it requires creativity and attention to detail to present a product that aligns with your branding.

Without further ado, below are some reasons why most customers are attracted to good packaging. And why custom stickers are ideal to enhance the aesthetic appeal of your packaging!

Create a Positive First Impression

Always aim to create a positive first and lasting impression, whether you sell in a brick-and-mortar store or on an online platform. First impression is crucial to win potential customers and get them to purchase from you. They can easily go to other brands if they need to find your packaging attractive enough.

Say you were into the e-commerce business. Most of your transactions are done online whilst shipping customer orders to their doorstep. Good packaging can give them excitement, anticipation, and an excellent unboxing experience.

Boost Brand Identity

Including custom stickers with your brand name and logo can help reinforce brand identity. This printed tool is cheap and versatile and can act depending on your needs. Whether you want to use it as a packaging label, Thank You sticker, freebies, giveaways or more.

Name it, and you can customise this tool to boost brand visibility and recognition. Customers will notice the parcel is coming from you just by looking at the label. Ensure the design reflects on the overall aesthetic appeal and brand messaging.

Stand Out on the Crowd

A product that is distinctive and eye-catching can stand out in the crowd. This can help set your business apart from the competitors. Remember that a consumer’s mind is wired to attractive things.

Aside from the appearance of your packaging, focus on what you can include to delight customers. Say you want to add freebies that are beneficial for daily use. Or incorporate promotional stickers with discount codes to encourage repeat purchases. 

There are various ways to strategise your marketing approach to win existing and potential customers.

Perceived High-Quality

High-quality packaging creates a perception that the product is also of high quality. Customers associate well-crafted and attractive packaging with a quality standard product. They formed this perception based on their impression.

This can have priming effects and stimulate the senses on the consumers' subconscious level. Remember that customers will judge the appearance of your product packaging. It can also help them make an informed purchasing decision.

Unique Branding & Marketing

Providing good quality packaging can strengthen your branding and marketing approach. Since most people are becoming eco-friendly and environment-conscious, use sustainable packaging. Ensure that it is durable, recyclable, and reusable.

Add a label with an eye-catching design, compelling message, and high-quality paper or vinyl-based sticker. Stickers can add attraction and identity to know where the parcel is coming from. 

Final Thoughts

Product packaging is crucial, especially when creating a first impression. It can make or break your business and make the customers think if it is worth purchasing your product or not. How you present the product in the market will reflect your brand. Ensure that they are worth exchanging their hard-earned money.

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How to Boost Handicraft Business Strategically With Custom Stickers

Starting a small business, especially in the handicraft industry, is not a walk in the park.

You will face challenges since there are many established businesses already. But this should not let you down.

Instead, this should encourage you to thrive harder and make known your business to potential customers. And why they should patronise your handmade products

“Crafting may be a pastime for some. Turning this passion into a small business can be profitable since this industry is broad. Think of painting, embroidery, candle making, woodwork, pottery, jewellery, and more. Etsy's marketplace doubled its revenue by over $1.7 billion in 2020.” — Step By Step Business

You do not have to follow what the others are doing. 

Start from scratch. Enhance what craft you are already good at and study your market and demographics.

It pays to create a product with already potential buyers and low competition.

Thus, a good branding and marketing strategy helps improve brand awareness. This is where custom stickers come in handy.

This article will provide insights about how stickers can boost your handicraft business and how to use this tool strategically.

Let us start:

Know Your Target Customers

As already mentioned, knowing your target audience, especially the demographics, is essential. Since there is no one-size-fits-all, you can create a product according to their needs, age, gender, and interests. Stickers can help you deliver the message with a compelling design and presentation.

Positioning your product is vital since not all people are potential buyers. Say your business is about candle making. Candle labels help specify each product that resonates with customers’ needs.

Design Eye-Catching Stickers

Designing eye-catching stickers is worth investing your time in. Remember that this labelling tool represents your brand and business. Every element must complement one another, from creating unique designs to choosing high-quality materials.

Photo by: Deenise Glitz

See that your stickers align with the aesthetic appeal of your handicraft products and brand identity. Incorporate your business name, logo, typography, and colour scheme that matches your branding. You can rely on a professional graphic designer to create the artwork if you have no flair for design.

Put Product Labels or Information

Stickers can act as product labels to provide information. It includes the materials used, care instructions, special features, and your unique selling proposition. This is especially true if your products are all about home decor.

Providing the necessary details helps the consumers make an informed purchasing decision. This adds value to your brand and shows you care for the customers’ end. 

Enhance Packaging

A beautiful handcrafted product will lose its appeal if it has a poor packaging presentation. Paper stickers with a glossy finish printed in full colour can give your plain packaging a life.  Every detail you input creates volume, which enhances the aesthetic appeal of your packaging.

This can lead to customer satisfaction. A happy customer will share their experience with a brand by referring your product to their friends and family. Some may take a photo and post it on their social media profile. 

A great word-of-mouth referral and user-generated content to boost your branding.

Express Customer Appreciation

Including Thank You stickers on customer orders is the best way to express customer appreciation. This small gesture can make them feel valued and appreciated. It also encourages repeat business in the future and becomes your loyal patronage.

Make sure to address the note on their first name with a handwritten message. Nothing is more endearing than hearing your own name. It makes them feel special because you recognise them. And the packaging is personalised especially for them.

Final Thoughts

Handicraft is a good business and requires creativity to create handcrafted products. Despite having a lot of competitors, you can still get a competitive edge. Custom stickers are a powerful tool you must include in your marketing strategy campaign.

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Why Hang Tags are Useful in Your Clothing Business

Thriving in the clothing industry is challenging if your competitors are big players with established names.

Other start-up businesses aspire to become the next big thing in the clothing line.

Having a lot of competitors is not something you should be worried about. They are there for a reason. You might see them as a threat, but their existence could encourage you to always do better in your field.

That is why you must do something to differentiate your business from others.

Let people know your brand and why they should buy from you. There must be a good product value in exchange for their hard-earned money.

One of the best ways to make your product stand out is by using hang tags with custom designs that speak to brand authenticity.

"Hang tags with specific product information helps differentiate your products from your competitors that already exist in the market." — Future Market Insights

You may find hang tags as a small entity and easy to discard once their purpose is done. But know that it is a crucial part of product branding and an efficient marketing tool.

To go in-depth, here are the other reasons why hang tags play a vital role in your clothing business:

Provides Information

Providing product details in a hang tag is one of the most basic ways why it exists in the first place. You cannot use stickers with adhesive because it would ruin the garments and lose their good appearance. Your tags must contain information that only matters since it has limited space.

Some information you must include are price, business name and logo, tagline, brand message, QR code, website URL, and social media pages.

Influence Purchasing Decision

Sometimes how you design your tags could either make or break them. You cannot convince your target customers if your hang tags represent the poor design. They might think that the products you sell are just like your tags. Influence their buying decision by creating hang tags that are good quality with excellent materials used. You have to win their positive first impression.

“Channel NewsAsia survey shows that every 1000 Singaporeans buy brand new clothes with an average of 34 pieces and discard 27 items of old clothing each year.”

Communicate Your Target Customers

The presence of your tags alone is capable of communicating to your target customers. How? By providing product information same as with what I have mentioned earlier. Be specific with the details which able to answer their queries.

Convey Brand Values and Attributes

Using these tags for your clothing business helps convey the values and attributes of your brand. This is a great marketing opportunity you must never ignore. It is affordable and serves as a free marketing advertisement. 

Never miss using this tool, especially when displaying your apparel on the shelves next to your competitors. Customers can easily recognise it, especially if your tags are very catchy.

Adds Elegance to Your Product

Gone are the days when there is only a standard shape for hang tags which is square. Now, you can customise it based on your preferences. You could also use other materials that best represent your product. It adds an elegance that attracts target customers from a distance.

Final Thoughts

Customers can tell what kind of products you offer by looking at the quality of your tags. You should pay attention to how you customise the designs and the materials you choose. Your hang tags must reflect brand authenticity.

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We're now halfway through the year! Aren't you ready yet?

Give your unused planners, tumblers, or favourite items a new look as you enter and ready for 2023 with some custom Transparent Stickers!

Available in different shapes, sizes, and finish options. Get 100 pcs for S$67 only https://bit.ly/2S6S7gO

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Raise the bar high and your design when you try Embossed Business Cards!

Available in a vast range of stocks, sizes, and print features only at the cheapest price

Add this to cart! Shop from here - https://bit.ly/3fDXcWE

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Here's to those who inspire you to be better.

Start expressing your appreciation towards your customers with a kraft-y and vintage style as you print our thank you Kraft Paper Stickers!

Printed in varying sizes, shapes, and other more features.

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We are all loving what we have printed for our awesome customers

Here's a look at our Transparent Sticker where the clear background highlights a stronger and clearer outcome for your custom artworks and designs.

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Want hang tags for mass use for your business? You can count on us for your tag printing needs.

We offer a variety of materials, sizes, and print feature options like foil stamping, die-cutting, debossing, embossing, folding, and more – just everything you need to get your tags to stand out!

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Create designs out of your artworks with our huge selection of multi-purpose stickers & labels!

Cheap, affordable, and suitable for all sorts of packaging, they guarantee to bring your products into the spotlight instantly.

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For aspiring and established authors, make you and your books recognised to readers with "Signed by Author" using our classy and metallic Foil Paper Stickers.

Choose from our available sizes, supplies, and foil colours! Add to cart now for $142 at 1000 pcs.

SINGAPRINTING

51 Changi Business Park Central 2,

# 04-05 The Signature,

Singapore 486066

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Get the precised cut and style you need for your business with full colour and quality.

TransparentStickers! Print in your logo or creative art ideas and freely customise them in any way.

StickerMarket

8 St James's Square, St. James's, London SW1Y 4JU, United Kingdom

020 8144 5554

SINGAPRINTING

51 Changi Business Park Central 2,

# 04-05 The Signature,

Singapore 486066

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When you want your interesting designs to happen, make personalising easy with our top-notch quality stickers in full colour.

Come in varying shapes, sizes, and print features to accommodate your needs.

Save less on StandardVinylStickers! Use code 'SVS10' and receive 10% OFF https://bit.ly/2S6S7gO

SINGAPRINTING 51 Changi Business Park Central 2, # 04-05 The Signature, Singapore 486066 https://www.singaprinting.com/

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You'll regret nothing using our quality ClearStickers when leaving a good impression! They will stay vibrant since your designs are printed in full colour with a promising transparent look.

Applicable on product labels, windows, bottles, and many other uses

SINGAPRINTING 51 Changi Business Park Central 2, # 04-05 The Signature, Singapore 486066 https://www.singaprinting.com/

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For your wedding day, achieve a minimalist & modern design with your names to add style to your wedding favours with our printed custom stickers

51 Changi Business Park Central 2, # 04-05 The Signature, Singapore 486066 https://www.singaprinting.com/

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Trust us here for your die cut sticker printing needs! Printed and cut to whatever specific shape or size you desire. What's more, these are fully durable and waterproof so you can use them either indoors or outdoors.

SingaPrinting 51 Changi Business Park Central 2 # 04-05 The Signature Singapore 486066 [phone] https://www.singaprinting.com/

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Where else can you get an elegant and supreme finish than our foil paper stickers. Customise in any colour, supply, size, quantity. A popular usage for branding, gift wrapping, and mails/documents.

51 Changi Business Park Central 2, # 04-05 The Signature, Singapore 486066 https://www.singaprinting.com/

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Want to stand out even more? #ClearStickers are one of the most effective ways to draw attention to your marketing activities! 📷

Available in individual cuts and roll stickers for an easy and peel application. 📷

Customise your waterproof vinyl stickers now! Guaranteed affordable & swift turnaround time https://bit.ly/2S6S7gO

SINGAPRINTING 51 Changi Business Park Central 2, # 04-05 The Signature, Singapore 486066 https://www.singaprinting.com/

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