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China Digital Marketing Strategies Trending in 2022

According to the 47th China Statistical Report on Internet Development, China's total number of Internet users is expected to reach 989 million by December 2020, up 84.50 million from March 2020. By December 2020, China's internet penetration rate had surpassed 70%.

Furthermore, China has been the world's largest online retail market since 2013. The income from online retail sales in 2020 was CNY 11.76 trillion ($1.81 trillion), up 10.9 percent from the previous year. By December 2020, China's number of internet buyers had risen to 782 million, an increase of 72.15 million from March 2020.

With an ever-increasing internet penetration rate and a rapidly expanding online market, digital marketing has become a top focus for many Chinese firms. Companies must never overlook China's three digital behemoths while developing their digital strategy:

Baidu, Alibaba, and Tencent (abbreviated as BAT) are three Chinese internet companies. Both Alibaba and Tencent have their own ecosystems with their star applications and payment services, which businesses must take use of because Chinese consumers are already accustomed to the two online electronic payment methods. Baidu has its own ecosystem, and it was the first of the BAT heavyweights to deploy deep learning.

The term "digital marketing" is defined as

Digital marketing is a data-driven, focused marketing strategy that employs the Internet, interactive digital media, search engines, and mobile devices to contact customers and achieve various objectives.

Digital marketing's advantages in China

Information that is comprehensive

On the Internet, a product's price, specification, technical standard, warranty information, method of application, and common Q&A can all be properly shown. Customers can obtain all of this information more simply with digital marketing than they can with traditional marketing.

Integration as well as simple conversions

Pre-sales advertising, transaction, and after-sales services are all integrated into one digital marketing chain, allowing clients to get the most out of the services given by the company. In the past, if a consumer was interested in a product after seeing it advertised on TV or on a billboard, the quickest method to buy it was to call the company and make a reservation, then pay on delivery. Conversions are easier and more convenient with digital marketing and its well-designed webpages or applications. To make a transaction, a customer can just click a tab on his or her phone or laptop.

Geographically diverse

A digital marketing advertisement is not bound by geographical restrictions. People from all around the country can see an advertisement after it is posted on the Internet or a social media platform.

Efficiency in terms of costs

To begin with, as a result of the impacts of advertisements are no longer limited by physical borders, businesses are no longer required to put as many adverts as they were previously. Second, digital marketing allows enterprises to sell their items directly to customers. It is possible to save money on payments to local distributors. Third, those who look up information about a product on the Internet or on social media platforms are usually those who want to buy or are at least curious about it. As a result, incorrect clicks and ineffective adverts are reduced to some extent. All of this helps firms save money.

Personalization

Many websites and applications have the ability to track users' browsing history. This enables websites and apps to deliver tailored content to users. A consumer is more likely to identify needed products and make a purchase if more tailored information is supplied to them.

Results that can be measured

Businesses can track the number of customers using big data analysis and advanced information technology. the number of conversions obtained as a result of applying a specific digital marketing plan This enables organizations to adapt their digital marketing approach in response to current market trends and customer feedback. Businesses might also make necessary adjustments to their inventories.

Most Popular Digital Marketing Tactics In China

SEO stands for "搜索引擎优化" (SEO)

The art and science of making web pages appealing to search engines is generally referred to as Search Engine Optimization (SEO). Businesses use this method to boost their website's search engine rankings and visibility. Websites are ranked by search engines based on variables such as keyword relevancy, content quality, user engagement, amount and quality of inbound connections, and website structure. These characteristics are used by SEO experts as crucial indications to assist businesses in improving their websites. Despite being a popular tactic, the effects of SEO can be limited for a variety of reasons:

1) The mathematical algorithms of a search engine's results are updated on a regular basis. Businesses must keep a careful eye on these changes and make adjustments as needed.

2) If a website's SEO is done incorrectly or by amateurs, search engines may penalize the site by decreasing its rankings or deleting its data from the search engine. SEO is commonly used in China on search engines like Baidu, Sogou, and 360 Search. Due to the difficulty of these search engines reading foreign languages, the website must be in simplified Chinese. If the official website is hosted in China, page loading times and accessibility will be enhanced. Furthermore, the content must adhere to the law and adhere to China's restrictions on article and video themes.

In China, the most commonly used search engine is:

Baidu 百度, Baidu controls over 70% of the market in China.

As a result, it's critical to concentrate on how to rank highly on Baidu. If a company wants to devote itself to a high ranking on Baidu, it is critical to develop fresh and new material when adopting an SEO plan.

Sogou 搜狗— Sogou was founded in 2004 and is known for its Sogou Input keyboard for mobile and tablet devices. In China, the Sogou search engine has a market share of about 25%.

It's worth noting that Tencent bought the search engine in 2013, and as a result, the Sogou search engine is integrated into the WeChat platform, giving it a distinct advantage over other Chinese search engines.

360 search claims to have exclusive ranking algorithms.

As a result, businesses must employ several SEO methods. Aside from 360 search, the corporation also owns 360 directory and the 360 search engine.

Bing — Despite being mocked in the West, Bing is progressively becoming more popular in China.

With many Chinese netizens recommending it since it provides access to western search results. Bing features two search bars, one for domestic results exclusively and the other for international ones.

Content Marketing

Content marketing is a lead generation technique that involves giving relevant content to specific demographics without explicitly delivering an advertising message. According to a Pew Research Center report, 81 percent of consumers' shopping decisions are influenced by 'doing their own research online,' making content marketing critical for reaching customers. Advertisements, press releases, podcasts, blogs, audio, video, white books, and infographics on Weibo, WeChat, search engines, official websites, and client-side applications are all examples of content marketing in China. Every day, Chinese netizens are bombarded with hundreds of thousands of pieces of content on their social media apps.

#China Market #douyin #digital marketing

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How To Select A Good Funeral Parlour

You have just lost your loved one, you are looking for parlours that offer good funeral arrangements to send them off in the most dignified and respected manner.

How do you find the best arrangement? Read on before making your decision on funeral companies.

How is a good funeral parlour like?

Several points to consider.

A good funeral parlour is inclusive of helpful and empathetic staff who can understand your loss and grieve, with well-maintained facilities, one stop funeral services, affordable funeral services, and some recognition locally.

Helpful and empathetic staff

The staff at a funeral parlour would be the ones you will work with the most. When dealing with loss, things can get overwhelming and handling death could be hard for you. Staff should be marked by professionalism, to ensure that the funeral arrangement would work best for you, to be able to hold a funeral with respect for you loved ones.

Well-maintained facilities

Regardless of your budget options, it is crucial for facilities to be well-maintained regularly. From the hearses, the coffin, to the small things like the tables and chairs, it should be clean and a comfortable experience for everyone present.

One stop funeral services

A funeral parlour with one stop funeral services may offers different arrangements which includes Buddhism, Taoism, Christian, Soka, Freethinker and more. A good funeral parlour should cater well to your religious needs, convictions, beliefs, cultural heritage. They should also be able to work hand in hand if you choose to purchase certain items – imported or from online.

Affordable funeral services

If price is an important factor to your decision, likewise for many others, you should decide the budget that you would go with. Deciding which funeral parlour to work with is like any other purchases you make. A good parlour will have clear and transparent prices that states the services that is included in the funeral packages they offer. Good funeral companies should have quality services regardless the budget amount – from cheap funeral services to luxurious funerals, they should be able to deliver quality services with excellence.

Recognition

Good funeral companies should have a certain level of recognition, at least within the country it is in. In this day and age where technology has shaped our lives so differently, many people have started to turn to reviews and recommendation on social media pages, websites and forums to find out more information from people who have engaged the company’s services. Good parlours would have good recommendations, to show that they are reliable to handle a funeral arrangement well. There may be some parlours who offer packages might have hidden costs that you would never find out, that is why recognition of a good parlour is important.

How to select a good funeral parlour?

Here are some tips for you to consider when making your decision.

1. Decide the kind of funeral arrangement that is best suited

It is a common understanding that you want only the best for your beloved. There are companies who offer packages and throw in different free items, companies that customize to the services and items you need. Regardless of whether you want to keep things to the simplest or have extra services that are least unheard of – karaoke boxes or hanging favorite artwork around, you should look for a parlour that is well able to cater to your wants and needs.

2. Narrow down your choices

Check reviews if you need or compare pricings. You need to find out which factor plays the biggest part in your choice – the flexibility of your budget, type of funeral arrangement, location of funeral service, special religious services, entertainment etc. This would help you narrow down to the company that you would work with.

3. Visit or contact different funeral parlours, ask questions

Contact different funeral parlours to compare prices and to find out what their packages/price list includes. Most of them have website now for you to view the caskets, urns, hearses, and other items to choose from. Ask around for helpful and trustworthy people that is sensitive to your religious and cultural needs. Ask questions that you might have about the process and the next few steps you can take. It can be a process that might be hard for you while grieving for your beloved one, find companies who are able to support you even emotionally.

4. Get different quotations

Discuss your funeral arrangement choice with your family, get quotations for comparison. Some quotations might be simple, others being more complicated. An itemized list and cost would help you understand the price of each item and service and discuss it with your family. This would ensure an informed decision. Take note that you are also able to get items online if you would want to do so, this can potentially save you many costs.

5. Factor in transportation costs

There might be transportations costs that may differ due to distance and mode of transport. Here are a few places that may have extra costs to move the body:

• Location of the wake • Location of funeral service • Location of cemetery, columbarium, or crematorium • Other transport costs – buses or vans for the bereaved etc.

Put your final wishes, words, and arrangements in writing

If you are someone who wishes to plan your own funeral in advance, ensure that you have that writing in record and for your family’s acknowledgement, so they know what you desire. Write specifically about the arrangement you need, special items/services you wish to have, even the choice of casket! A good funeral parlour will be well prepared and do their best to fulfill final wishes with honor and respect.

Funeral Services in Singapore With several funeral services providers in Singapore, picking the right one can be a challenging feat at times. Nirvana is your reliable 24-hour funeral service that provides for the essential needs and aftercare of a dignified send-off you would want for your departed loved ones. With years of experience, we have grown to serve different families in Singapore with our variety of funeral packages and casket services. This is our way of showing our compassion to the departed.

One Stop Funeral Services Package （Nirvana 富贵山庄） You Can Trust Whether your family prefers a simple or elaborate funeral service set up, you can rely on us to help you plan and put together. Our funeral specialist are well trained in the funeral rites, customs and practices of the local community and will be able to easily guide you along the way should you need advice. Indeed, whether yours is a Teochew, Cantonese, Taoist, Buddhist, Hindu, Catholic or Christian funeral, with us, you know you are in expert hands.

#funeral #funeral services

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#google search #google #seo tutorial #singapore seo #SEO and Online marketing #china market #asian business #earn in asia #seo #search engine optimization #digital marketing

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Top 10 E-commerce Websites Marketplace in Singapore

The Singaporean e-commerce market is growing very rapidly with big and small companies, either pure digital players or brick-and-mortars retailers that venture online. The most sophisticated market for e-commerce in Southeast Asia remains interesting for the very solvable and technology-savvy population of almost 7 million in Singapore.

Below are the Top 10 E-commerce marketplace platform that are trending among Singaporeans :

10. Jet.com – an American e-commerce company headquartered in Hoboken, New Jersey

The company was co-founded in 2014 by Marc Lore (who had previously sold Diapers.com to Amazon.com, along with Mike Hanrahan and Nate Faust. Jet.com raised $820 million over four venture rounds from GV, Goldman Sachs, Bain Capital Ventures, Accel Partners, Alibaba Group, and Fidelity.

9. Magento Commerce – acquired by Adobe Inc in May 2018 for $1.68 Billion USD

Magento is an open-source e-commerce platform written in PHP. It uses multiple other PHP frameworks such as Laminas and Symfony. Magento source code is distributed under Open Software License (OSL) v3.0, an Open Source Initiative (OSI)-approved license, which is similar to the AGPL but not GPL compliant.

8. Etsy – Largest Unique Products Marketplace

Etsy is an American e-commerce website focused on handmade or vintage items and craftsupplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home décor and furniture, toys, art, as well as craft supplies and tools. All vintage items must be at least 20 years old. The site follows in the tradition of open craft fairs, giving sellers personal storefronts where they list their goods for a fee of US$0.20 per item

7. Rakuten – The Amazon in Japan

The largest B2B2C (Business to Business to Consumer) Ecommerce site in Japan, the Rakuten marketplace has now expanded globally, including a program for US ecommerce sellers.

6. Chewy – Online Kingdom of Pet Products

Acquired in 2018 by PetSmart, Chewy.com is one of the biggest online marketplaces for pet products, beating out Amazon in pet products sold in 2018. Chewy is known for excellent customer service and affordable prices.

5. Shopify – Had more than 1,000,000 businesses in approximately 175 countries using its platform up till June 2019

One Of The Best Quality B2B PlatformShopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems.

4. Walmart – A Marketplace That Brings In 127 Million Unique Visitors Every Month

According to consumer research gathered by Tinuiti, there is a large overlap between Amazon.com and Walmart.com shoppers: Over 57% of Amazon buyers also shop on Walmart.com. Having a presence on both marketplaces gives you a better chance of capturing those shoppers.

3. eBay – The eCommerce Company That Once Sold a Whole Town

Since eBay first launched all the way back in 1995, it’s evolved from a site that only sold used goods to become one of the largest ecommerce retailers in the world. This marketplace is suited for sellers that sell new and used items and are open to auctioning their products for a higher price.

2. Amazon, Inc. – The King of eCommerce

Amazon.com, Inc. is an American multinational technology company based in Seattle that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is considered one of the Big Four technology companies, along with Google, Apple, and Microsoft.

1. Alibaba Group Holding Ltd. – Alibaba.com, the eCommerce Dragon

Alibaba is China’s ecommerce giant. What was once a startup employing only 18 people now has over 22,000 employees. The international company’s market cap recently broke $400 billion, and they currently account for 80% of online sales in China.

#singapore #ecommerce #ecommerce marketplace #alibaba.com #top ecommerce #ecommerce solutions

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Have you heard of Maslow's hierarchy of SEO needs? The theory is that you can't achieve the needs at the top without ensuring the more fundamental needs are met first.

Here's what it looks like (ascending order) -

↳ Market/Product Research

↳ Website Design & Development

↳ Gather Contents (eg: Menu, Services, Portfolio, Blogs)

↳ Keywords Research

↳ User experience

↳ Buildup Trustworthy Backlinks

↳ Set up Meta (SEO) Tags, Descriptions, Alt Tags

↳ Schema Markup

As funny as it may looks like, the bolded huge words are definitely the first few Steps you will have to achieve before targeting the rest. If you are serious about improving search engine ranking and website traffic or eager to find out more about SEO, HERE is where you can begin with.

#seo and online marketing #seo #search engine optimization #search engine marketing #seo tutorial