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Tricks That Help You to Improve Your Website's User Experience l Wowpilot

1. Optimize Your Page Speed.

One of the most frustrating experiences for users of the web is waiting for a page to load for too long. With the rise of mobile devices, people are accessing content all over the world on many different platforms. While browsing online at Starbucks or while watching TV on their laptop, they expect a fast result for the content that they want.

When they don't get it, they usually bounce. Slow page load is an interrupting experience for the user and it can be a source of frustration and often users simply don't have the time to wait.

2. Identify the Personality of Your Brand.

Even if you are not a big company with the resources and wherewithal to spend on ingenious marketing, you still can come across as interesting and impress your customers if you put your creative juices to work. To identify the brand personality that you want to have, it makes sense for you to ask questions to self about your business. A few simple questions can give you the required inspiration to craft your brand personality.

3. Make Sure Your Site Loads Quickly.

“Aim to keep website load time to [a few] seconds or less,” says Gabriel A. Mays, founder, Just Add Content, a website platform for businesses. “Your biggest threat isn't a competitor, it's the back button. If your website loads too slowly, customers won't wait around. They'll go elsewhere.”

And don’t forget mobile users. “Studies reveal that nearly two-thirds of cell phone owners in the U.S. now use their phone as their primary access to the Internet. “As a result, companies need to enable all aspects of the customer relationship – from browsing to purchasing to engaging with the brand – to have mobile functionality.

4. Make Your Calls to Action (CTAs) Easy to Find.

Nothing is more frustrating to your customers than being directed to take action, and then not being able to figure out how to do it.  Make calls to action clearly visible and easy to use.  Select colors for call-to-action buttons which make them stand out from the background, and use verbs like “Join,” “Learn,” “Discover,” and “Start,” to make your intentions clear.

5.  Analyze Customer Journey.

Successful companies are always trying to improve the way they treat customers. The easiest way to do this? Analyze the data you already have. Get to know your customers' habits, histories, and areas of interest. Look for opportunities to make touchpoints more seamless, and also look for ways to be more proactive. The more you know, the better you can tailor future service offerings or products, which not only improves the experience, it might also increase their likelihood to support your business. Track customer behavior on a regular basis and analyze it to respond adequately.

6. Develop a Self-Service Experience.

Self-service resources help provide support information for customers that they can find themselves. Typically, those resources include FAQ sheets or pages where answers to commonly asked questions are posted. This enables users to have immediate and correct responses to simple questions, which improves the customer experience and leads to customer satisfaction. Companies must be careful to ensure self-service resources are clear and complete; otherwise, this tactic may have the opposite effect and will lead to frustrated customers.

7. List Your Bussiness website to Bussiness Listing Websites.

Small business and niche directories can be an easy way to get your business in front of as many potential customers as possible. The most popular search engine is a natural place to start when it comes to small business listings. Google lets you add some basic details like your business name, location and hours so customers see that information when they Google your business. 

Here are Some Business listing Websites:-

With so many review sites online, registering on all of them would be a full-time job. As a business owner whose time is at a premium choose the review sites that are most relevant for your business. Let’s take a look at which would be the most useful for you.

AMAZON – With so many similar products from different sellers on Amazon, you need to stand out from the crowd. Shiny gold stars and great customer reviews are the keys to doing this. Amazon operates a five-star rating scale governed by the percentage of reviews per star, followed by most helpful and most recent customer reviews.

GOOGLE MY BUSINESS – These are the reviews that show on the right-hand side of Google’s search results. Google’s Pigeon algorithm update uses location and distance ranking criteria to improve local search results. As a business owner, you should ensure that your website is correctly optimized for search with verified accounts on local directories, most importantly Google My Business. A verified local Google+ page enables you to respond to reviews while reviews, comments, images, etc. boost your search rankings. The bonus is that the Google Maps app uses the information and reviews, so the more content, the more reputable your business will appear.

WOWPILOT –  Choose WOWPilot. Wowpilot has various features which offer Businesses to Collect Reviews at ease and Grow Revenue with at least 50% higher. Here are the Plans WowPilot Offers:

Free Starter Plan: Free Listing, Collect Reviews

Small Business Plan: Get Featured on WOWPilot’s Listing, Create Free Listing, Collect Reviews Via App, Display Reviews On Your Website via Widgets, Displays Reviews on Google.

Plan For Corporate Companies: Get Featured on WOWPilot’s Listing, Collect Reviews Via Email, display reviews On Your Website via Widgets, Displays Reviews on Google.

Sign Up now to WOWPilot and List Your Company Now & SEE YOUR BUSINESS GROW!

#how to improve customer experience on website #ecommerce customer experience #customer experience ecommerce case study #action plan to improve customer experience #how to improve online shopping experience #customer experience tips #improve customer experience #wowpilot

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How to Get E-commerce Product Reviews IN 2019?

·80% of shoppers trust online reviews the same way they’d trust a personal recommendation from a family member or friend.

·25% more money on shopping is spent by users on businesses with excellent reviews.

·90% of users purchased after being influenced by online reviews.

· Nearly 60% of users decide to buy online after reading a positive review.

·65% of shoppers believe star-rating as the most important part of a business.

 When you own online business, the credibility of the products and services are extremely important. To enhance the belief of fresh users in your goods, real-time user reviews play a vital role!

The decision of users to invest in a product or not is highly influenced by the feedback given by previous users. They use it to judge whether the product will serve its purpose or not.

When it comes to reviews, there are usually 3 types of businesses:

Type 1: Businesses whose majority part of sales comes from referrals. They do n’t get any online reviews and also don’t care about them.

Type 2: Businesses that consider reviews important and work hard to gain positive reviews.

Type 3: Businesses that consider reviews important and work hard to gain positive reviews, but don’t get many.

 Here are some ways to get great user reviews for your online store:

1. Keep Your User Happy:

A satisfied user is one who is willing to spend the time to review the product and services that you provide, and, is actually your brand ambassador! The user will be interested to give reviews only if they are very happy or very disappointed.

•Deliver products on time and also keep in mind the quality of the products.

•Provide good user service before and after purchasing the products. Try to resolve the issue on the first contact only.

2. Convert the Satisfied Users into an Online Advocate:

Now, after you have created a happy user for yourself, ask for reviews! You can get user reviews in many ways:

•Phone: After the user has started using the product for a week or so, send them an email or give a call requesting for a review. Don’t wait too long to get feedback from the user!

•Email: At first, try experimenting by sending them different types of emails and according to the responses, you get to decide which ways are the best.

•Websites: Allow people to leave a review for your online store. Be brave! It would give social proof to potential users, who look up your Page on Facebook. This, in turn, will result in positive publicity.

•Use local search directories: Yelp, Merchant Circle, and ShopperChecked are very good options for local search directories. They allow people to write reviews on various stuff. Share the good reviews you have received on these sites on your testimonial pages.

•Apps: Various review apps available in the market like Yotpo, Judge.me, Stamped.io. They provide various features like email review forms, customized post-purchase emails, mobile optimization, email scheduling, etc.

3. Make it an Effortless Task:

Customers are happy to contribute only when you take all the work out of it. Don’t make them jump hoops by going through several pages or asking them to log in. Make it an easy task for them.

Keep your priority objective clear, that is, getting product feedback for your online store’.

Provide them with direct links or URLs to your review profiles in follow-up emails and newsletters mentioning that “You can find us on Facebook” or provide guidelines on how they can review your products and how it can be beneficial for them

4. Negative Feedback makes us Better or Bitter:

It’s important to make your users feel that you will enjoy their compliments and take care of their complaints as well. Always respond with a solution to negative reviews.

This way whenever a buyer comes across a negative review but also sees that you have responded with a solution or apologized in a public forum.

This will leave a positive impression on the buyer and make him feel that user satisfaction is your topmost priority.

So, respond to all reviews — negative or positive. A simple “thank you” comment, a Tweet or Like will be sufficient.

 Conclusion:

Getting user reviews is the best way of marketing your online store. Positive reviews are a result of good user service. But don’t be disheartened by negative reviews. Use negative reviews to your advantage.

ShopperChecked is one of the best platforms for collecting your website reviews online. We have over 10000+ websites listed and have been boosting business with over 50% up-sales and building more authenticity online. Shopperchecked work as a reputation management tool for business. All the widgets including top comments and ratings, Google review ratings, collecting via email and software application: All For Free

Sign Up Now and see your business Grow

#ecommerce product reviews #ecommerce reviews #Shopperchecked #product review #customer reviews on shopperchecked #successful online review #how to make a successful online clothing store #how to review on shopercheked #how to get product reviews on your website #ecommerce product tags

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Best Web Hosting Services Reviews In 2019 (Full Case Study)

One should think of acquiring solid web hosting as investing in real estate on the web, namely purchasing a settlement and maintenance location for one’s blog or retail website. In the role of a silent backdoor engine in charge of all performance matters, web hosting is not only a critical investment but one you simply can’t take for granted.

Web hosting services store and activate all the files your website needs in order to function and to be active. The providers of these marvelous technologies are not only selling you the right to operate on the net but also put an expert team in charge to monitor your performance.

We tracked Top 10 website hosting services to date. To be exact, we subscribed, tested, and evaluated:

#1 GoDaddy: Strong marketing, Reliable services:

Load time: 455ms

Uptime: 99.99%

Cost: $2.49/mo

Support: Live Chat

                                                  Visit  GoDaddy

GoDaddy sets up multiple examples of how the best website hosting is supposed to function. The American publicly traded Internet domain company went beyond HostGator’s head-spinning success, and currently serves over 17 million users and supports 72 million domains all around the globe.

#2 inMotion Hosting: Excellent support and numerous features:

Load time: 808ms

Uptime: 99.94%

Cost: $6.39/mo

Support: Live Skype Chat, Sales Chat

                                                                            Visit  inMotion Hosting

The best knowledge center and great support promise a lot, but sites hosted over at InMotion need a solid amount of optimization to perform really well. The latter can be achieved easily because the support is superb, but the base speed of the InMotion Hosting servers is not the greatest.

#3 Bluehost: The friendly behemoth:

Load time: 425ms

Uptime: 99.98%

Cost: $3.95/mo (3-year plan)

Support: Live Chat, Telephone Customer Service

                                                  Visit  Bluehost

Bluehost is back on the way to hosting excellence. Upgraded infrastructure and tempting prices promise a lot. The technical support could be better, but it seems to be improving constantly, which adds value to the service.

#4 1&1 IONOS: Europe's Secure Web Hosting:

Load time: 399ms

Uptime: 97.94%

Cost: 12 months from $1 /mo then $8/mo

Support: Email Support, Telephone Customer Service

                                            Visit  1&1 IONOS

1&1 IONOS is the hosting and cloud partner of choice for small and medium-sized businesses. They are one of the largest hosting company in Europe with more than 8 million customer contracts and host more than 12 million domains in regional data centers around the globe.

#5 A Small Orange: Expensive but Reliable Hosting:

Load time: 700ms

Uptime: 99.99%

Cost: $5.92/mo (1-3 year plans)

Support:  Live Chat Support

                                           Visit  A Small Orange

Originally launched back in 2003 by Tim Dorr, A Small Orange, despite their small status and whimsical name, has been in this business for a while. Originally launched back in 2003 by Tim Dorr, A Small Orange, despite their small status and whimsical name, has been in this business for a while.

#6 HostGator Cloud: Best Cloud Hosting:

Load time: 419ms

Uptime: 99.97%

Cost: $2.75/mo (1, 3 and 6-month plans)

Support:  Live Chat Support, Telephone Customer Service

                                             Visit  HostGator

Founded in 2002, hosting 600,000+ websites. Most reliable web host by an average uptime and load time on our test sites.

#7 SiteGround: Best WordPress Host:

Load time: 714ms

Uptime: 99.99%

Cost: $3.95/mo (1, 3 and 6-month plans)

Support: Live Chat Support, Telephone Customer Service

                                             Visit SiteGround

SiteGround.com is officially recommended by WordPress.org. Founded in 2004, hosts 800,000 websites worldwide. BBB Rating of “A”.

#8 Hostinger: Best Cheap Hosting:

Load time: 385ms

Uptime: 99.87%

Cost: $1.45/mo (4-year plan)

Support: Live Chat Support, Telephone Customer Service

                                                Visit Hostinger

Hostinger was founded in November 2004, and they’ve become a web hosting powerhouse ever since. They’ve shot up to over 29 million clients in 178 countries.

#9 iPage: Best for Small Website:

Load time: 821ms

Uptime: 99.98%

Cost: $1.99/mo (3-year plan)

Support:  Telephone Chat Support, Live Chat Service

                                                   Visit  iPage

iPage Hosting is an Endurance International Group (EIG) brand, acquired in 2010 from founder Thomas Gorny.

#10 DreamHost – Innovative and reliable hosting:

Load time: 710ms

Uptime: 99.95%

Cost: $3.92/mo (3-year plan)

Support: Stellar support, Excellent Knowledge Base

                                             Visit  DreamHost

An excellent value that combines price, performance, and support bundled together into a stellar package that is suitable for beginners and expert webmasters alike. DreamHost is a superb hosting provider that has it all.

Conclusion:

The hosts presented here represent the best providers in the world. So, no matter which of the other six continents you’re on, they can help power your mission online.

#web hosting comparison #best web hosting for small business #hostgator web hosting #Shopperchecked #webhosting review #best web hosting for wordpress #types of web hosting #free web hosting #web hosting packages

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How ShopperChecked helps digital marketing agencies boost their sales by 150%?

Did You Know? 24-30% of active digital users ages 45-60 use social networks for product and service research.

How Digital Marketing Was Born?

The digital revolution was born in the summer of 1981 when IBM introduced the world’s first PC. The system came with roughly 50 kilobytes of memory that can process text, play games, and hook up to your television. Businesses saw great potential in this new system and began to take advantage of its compact computing power in many ways. Though this first allowed businesses to reach a significant amount of people in a short amount of time, to convert them into customers first required digitizing customer and prospect information.

What is Digital Marketing?

Digital marketing is a broad term that encapsulates all marketing channels and methods you can use to promote products or services on the Internet but also on electronic devices such as TVs, mobile phones and electronic billboards.

The main difference between digital marketing and traditional marketing is that digital marketing campaigns are executed exclusively through digital channels and this gives marketers more control, tools, and data to analyze the effectiveness of a campaign.

Here are #8 advantages Of Digital Marketing that will surely help you make the right decision for your business:

1. Strategize with The Valuable Data and Analytics:

 Digital marketing helps you give an idea of the exact number of people who have viewed your website. Bottom of Form.

To ensure your marketing department is effectively contributing to your business, you need an actionable, data-driven strategy. Data can reveal the strengths and weaknesses of every part of your business, allowing you to make strategic decisions that help your marketing efforts become more successful.

· the source of traffic from various gadgets

· website bounce rates

· how the traffic has changed over time

· their geographic location

2. Content Performance and Lead Generation

Modern marketing has evolved so quickly over the past few years that we haven’t done the best job creating constructive terminology to define what we’re doing.

Our innovation first, figure-out-how-to-explain-what-we’re-doing-for-the-benefit-of-others second approach has caught up with the digital marketing world.

Digital Lead generation is to generate leads (duh), but there are layers of complexity that become apparent once you start digging into it. This sentiment rings doubly true when talking about lead generation in the field of digital marketing.

3. Improved Conversion Rates:

 When it comes to digital marketing campaigns focused around performance aka generating a lead for your sales team, an e-commerce sale, or acquiring a new user, there are many components that go into generating a positive ROI and provide an opportunity for mass scaling and volume of customer acquisition.

4. More Cost Effective Than Traditional Marketing:

Digital marketing helps you to save your money with a substantial extent. This has the potential to replace costly advertising channels such as television, radio, and yellow pages.

With email marketing automation, you can boost your leads. Thus, it will allow you to pre-load content and schedule it for sending out the content at key times.

 5. Higher Revenues:

 Digital marketing has high conversion rates can be generated by effective digital marketing techniques.

· have a good layout that enables easy navigation

· to use the digital platform to understand customer purchase patterns

· offer the right idea that meets the needs of your customers

· use multiple digital marketing channels to gather useful data

 6. Higher ROI from Your Campaigns:

 ROI is calculated using two primary metrics: the cost to do something, and the outcomes generated as a result. Digital marketing companies optimize conversion rates to achieve maximum ROI for businesses. With smarter branding and better revenues, digital marketing can fetch a better ROI than traditional marketing.

With effective tracking and monitoring methods, results can be analyzed. It helps the organizations to take necessary measures as soon as possible.

 7. Compete with Large Corporations:

 Digital marketing Compete with Large Corporations by the help of small vendor to a large powerhouse, digital marketing offers affordable and effective marketing tactics. Small brands can drive traffic both locally and across the country by reaching out to their target consumers.

The importance of digital marketing also lies in the fact that it lets you compete for head to head with big brands and large corporations.

 8. Get Prepared for the “Internet of Things”:

Digital marketing prepares the “Internet of Things” is a global ecosystem of interconnected devices like smartphones, tablets, and other gadgets. These can help people interact with each other through the world wide web.

Digital marketing will prepare your business towards this eventuality. It will permeate through every aspect of people’s lives on a daily basis.

Conclusion:

ShopperChecked is one of the best platforms for collecting your website reviews online. We have over 10000+ websites listed and have been boosting business with over 50% up-sales and building more authenticity online. Shopperchecked work as a reputation management tool for business. 

All the widgets including top comments and ratings, Google review ratings, collecting via email and software application: All For Free 

Sign Up Now and see your business Grow

#power of digital marketing #digital marketing options #digital marketing today #shopperchcked #why digital marketing is important #companies with best digital marketing #digital marketing benefits #benefits of digital marketing for any company #benefits of digital marketing over traditional marketing

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Increase Your Business Visibility #1 on Google. Here is how!

· More than 90% of all internet searches are taking place through Google and the company subsidiary YouTube.

· Google processes 3.5 billion searches per day.

· Getting millions of people to try a different search algorithm would be extremely expensive.

Search Platform                                                             % of Searches

Google                                                                                     62.6%

Google (image)                                                                        22.6%

YouTube                                                                                   4.3%

Google Maps                                                                            1.3%

Google Total                                                                            90.8%

How to increase business visibility on Google?

Gaining one of the top positions in Google search results for your top keywords may be a tough ask. However, there are some simple steps you can take to help Google recognize your business, index your website and recognize why you should be on the first page. 

1. Verify your Google My Business profile:

Registering your business with Google My Business can help your website appear in relevant search queries that occur near the geographic area of your business location.

Once you have registered, Google sends out a postcard with a unique pin to your business address – this is used to verify your business with Google. The verification gives you a stronger chance of appearing in the search results as Google will now recognize your business as a legitimate local business.

2. Register your website with Google Search Console:

Google Search Console is a must for any business hoping to get more website traffic from search engines.

· Go to Google Search Console.  

· First you will need to log in. If you have Google Analytics, log in using the same details as you use to access your Analytics account. Alternatively, you can log in with a Google account. If you don’t have a Google account, you will have to create one before you can continue.

· Once you have successfully logged in, click the “Add A Property” button at the top of the page.

· Enter the URL of your website, then click continue.

· Next you’ll be asked to verify that you own the website in one of four ways:

 3. “Sell the Click” through well-written Meta Titles, Meta Descriptions & URLs:

When you find yourself browsing through the organic search results in Google, you’ll usually see three components of a listing; the page title, the description, and the page URL.

Meta Tags: Meta tags are a form of metadata that describes the content of a web page to search engines within its source code. Important meta-tags most important for e-commerce websites include the meta title.

Meta Description: Meta descriptions are an extremely important part of any SEO (Search Engine Optimization) strategy. The meta description is a 160-character summary for the content of each page on your site. You can edit these descriptions using the meta description tag, and they show up below your page titles in search engine results.

URL’s: URL stands for Uniform Resource Locator and is used to specify addresses on the World Wide Web. A URL is the fundamental network identification for any resource connected to the website.

Ensure that your page titles and meta descriptions contain:

· Accurate, concise descriptions of your page content

· For optimum effectiveness, meta descriptions should be 70-156 characters long, while page titles should be between 45 – 65 characters long, including spaces

· Your meta descriptions and titles should be concise and contain your best keywords

· Make sure each page of your website has its own, unique title and meta description

Ensure that your URLs are structured properly:

· To correctly render in all browsers, URLs must be shorter than 2,083 characters.

4. Use Schema Markup on your website:

Structured data markup is a method to ‘describe’ your content to search engines in a way they can understand it.

When Google or other Search Engines Crawl a webpage their primary goal is to find out what the page is all about.

In order to make their job easier and faster, major search engines have agreed to a set of common standards, also known as schemas, that cover many content types including articles, videos, images but also different types of entities like organizations, local businesses, people and many more.

5. Provide quality, informative and useful content on your website:

Provide quality: Google clearly believes that “a picture is worth a thousand words.” Rather than telling users exactly what your sign looks like with two paragraphs of copy, just take a great picture.

When users come visit your website, browse through multiple pages, and spend time reading your content, Google will take their actions into account and the positive user metrics will benefit the ranking of your website.

Quality content is not just good for your search engine ranking; it’s good for the user experience on a site, the overall brand image — and in the long-term, quality content also  have a good impact on sales

 Alternatively, you can also use website review sites to increase your branding and website visibility which also provides social proof of your business’s authenticity.

Most popular website review is:

Reviews.io

Shopperchecked.com

Trustpilot

Conclusion:

To summarize, the best way to build a website for optimum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about.

#google my business ranking #how to improve google search ranking #google local business listing optimization #shopperchecked #how to advertise my business on google #google my places #google business reviews #how to increase website visibility on google #how to make my website visible on google search

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How to Add Google Reviews to Your Website and Why you need them in 2019?

Google is often the first point of contact between a user and a business. From finding businesses nearby to planning itineraries for upcoming trips to looking up a forgotten phone number, we plug keywords into Google to help us with anything we want to know. And if we want to find out how one business compares to another, we Google to find out about other people’s experiences.

Recognizing the need, Google has rolled out its own reviews feature, which allow users to write reviews directly on the business’s Google or Google Map listing. Since Google reviews are obviously favoured by the search engine and show up upon every relevant result, if your business wants to have a good presence on Google, the best place to start is by getting more Google reviews.

How to Add Google Reviews to Your Website?

If you only copy and paste reviews to your site, you remove the legitimacy from the post, and you may run afoul of content usage rights. However, there is a way to embed these reviews directly from your business page.

Sign in to the Google account controlling your business listing.

1.    Load your Google+ business page.

2.    Click the share icon located in the lower right-hand corner of the review.

3.    Click the options arrow in the top right corner of the shared post.

4.    Choose "Embed Post" from this menu.

5.    Copy the Header code.

6.    Open the review page of your website in your preferred editor.

7.    Paste the header code between the <head></head> HTML tags on this page.

8.    Copy the Content code.

9.    Paste this code wherever you want to display the review.

 Why Google Reviews are Important and how to get Google reviews?

Getting reviews from your user has always been a beneficial exercise for business and When we need information, we go to Google. When we need to find another website, we go to Google. When we want to make a purchase, we go to Google. It’s sort of the internet’s bread and butter. In fact, every day, Google processes over 3.9billion searches.

Knowing that it’s easy to see how a business’s online presence is heavily linked to their success as a whole. Whether it is blog posts, podcasts, social media profiles, or company websites, online exposure can make or break a company. In the past few years, we’ve seen Google business reviews play a bigger and bigger role on whether your site gets more visibility and you get more users. A company’s Google business ratings and reviews end up influencing the users’ decisions to engage with the company and/or purchase their produce.

The easiest way to get Google reviews, simply ask your user to leave a review. Let them know that their feedback is important to you. This can be done through email social media profile, or even offering some sort of incentive to do so, such as a discount. You can also post a specific link on your company’s website that will direct a user to write a review on your Google My Business page

Benifits of Google Reviews:

 Make sure you encourage users to leave reviews on your Google My Business listing, especially when they are happy customers. Reviews matter to your local rankings on Google search.

Here are the top 3 Benefits of Google Reviews:

1. Customer Trust:

There have been ample studies to show that up to 88% of user trust testimonials from 3rd party sites as much as personal recommendations because only a potential user will know that the review came directly from the people who wrote them and that you are not faking it. 

2.SEO Benefits:

Reports have also shown that Google reviews often increase the click-through rate to your website and are used to reinforce your geographic reviews online which is why they often increase your local search placement on the search engine.

Product/service keywords in the reviews, positive sentiments and the number of reviews all help to trigger trust and signs to search engines to put your business higher.

3. Potential to Increase ROI:

Positive reviews can lead to a better click, which in turn can result in conversions and sales. In addition, the higher you rank, the more potential for sales of your product and service.

Check Customer Review On Shopperchecked.com

#benefits of google reviewer #value of google reviews #google reviews most relevant #shopperchecked #benefits of writing google reviews #do google reviews help #importance of google reviews #search google reviews #embed google reviews on website #how do google reviews work

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The Ultimate Guide to Local Reviews (Reveal)

"Welcome to a new era of marketing and service in which your brand is defined by those who experience it."

 – Brian Solis

What is the local review?

The 2018 Local Consumer Review Survey conducted by Bright Local revealed some interesting data on the importance of reviews by users.

According to that survey:

· 97% of users looked online for local businesses in 2018, with 14% looking for a local business every 6 hours

· 80% of users trust online reviews as much as the personal reference

· 45% of users need at least a 3-star rating before choosing to use a business

· 48% left a local business review when asked, with 60% having been asked for their feedback

· Users read 5 reviews before Believing a business – up from 4 in 2017

 Strategies for Getting More Reviews:

You're a genius (of course). But you don't have to be one to know that getting online reviews is important for your business.

So, Here are just a few ideas that you can begin putting in place:

i. Ask Customers for Reviews:

One of the biggest factors in deciding how to ask for reviews is determining which channel you’ll use.

Email is the old standby, but you may have noticed more and more companies relying on SMS messages.

Both have their advantages, but personally, I recommend email for most businesses.

That’s because generally speaking, email has the highest response rates and proves easier to use.

ii. Use Automated Services:

You can do the heavy lifting of manually managing your entire online reputation and review strategy, but you have a business to run and only so much time on your hands.

Thankfully, technology is making it increasingly easy to automate!

Shopper Checked is an automated tool that streamlines the whole process of getting more positive online reviews and customer feedback. The system also gives you clear reports and data so that you can manage your entire online reputation in one place.

iii. Incorporate Getting Reviews into Your Business Process:

For getting more reviews or feedback from the users the sales or the services staff must be motivated all the time to ask feedback from the consumers after buying a product or services.

iv. Make It Fast and Easy:

Time is precious. The fact is many customers are looking for writing a review for them you need to make a simple process, for example, if you want more reviews on your product or services, you can easily add that “ Find us on Yelp” sign at your store, or place a review badge on your website. If you email marketing a lot, then add your email link on Yelp Pages.

v. Building a Great Reputation and Going Forward:

Building a great reputation first you need to get honest, consistent, positive online reviews which is the key to building your online reputation. 

To accomplish you need to spread out your presence and build a culture where getting reviews is a business priority. Ask a customer at the right time in a simple process, where u you get more reviews.

What Not to Do When It Comes to Reviews?:

When it comes to reviews two things that we need to keep in mind

i. DON’T TAKE IT PERSONALLY: 

Online reviews can be pretty harsh, but don’t get emotional when you respond. You’ll only come across as unprofessional. Keep in mind that your real audience here is the prospective customers who are reading that unflattering review.

ii. DON’T JUST IGNORE IT: 

It won’t go away, besides responding to a negative review in a thoughtful and appropriate way will help minimize the damage in the eyes of potential customers. Believe it or not, negative reviews can make your positive reviews seem more credible. They give you an opportunity to show that you’re being proactive and that you care

Getting the Most Value from Your Reviews:

The fact is, 85% of users read online reviews before visiting a business. And 80% of users trust online reviews as much as a personal suggestion.

Users are likely to spend 31% more on business with “excellent” reviews.

70% say that positive reviews make them trust a local business more

85% of users will use a local business if it has at least a 4-star rating

60% of users will take action only after reading a positive review

Reliability (25%), expertise (23%) & professionalism (20%) are the most important reputation traits for a local business

Somebody Left Your Business a One-Star Review. Now What?:

When you receive 1-star reviews one of the best ways to combat the negative reviews is with more positive reviews then use Sales backed to get more positive reviews from the users that buy your products or services every day and simply ask them politely to leave a review.

Example Of Local Reviews:

1.YellowPages: 

Yellow Pages are telephone directory of businesses, organized by category rather than alphabetically by business name, and in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. Yellow Pages was founded in 1886.

   2.Better Business Bureau:

The Better Business Bureau has been a respected source of information on businesses’ ethics and credibility for more than a century. Today, their website BBB.org is trusted by consumers in making buying decisions. A business must have been in business a minimum of 12 months to be listed on BBB.org.

  3. Angie’s List:

Angie’s List is a service listing and review site that offers user-based rankings and reviews of service professionals in local areas. Angie Hicks launched the company in 1995 after a friend moved to Columbus, Ohio, and had a difficult time finding reliable contractors. It has over 1 million members, who post about 40,000 reports each month, generally seem satisfied. The Better Business Bureau gives Angie’s List an A+ overall ranking.

4. Yahoo Local

 While Yahoo only gets about 4% of the search market share, it’s still worth claiming your business listing so you can manage the information the search engine is publishing about your business. You will need to claim your business listing on Yext to manage your Yahoo Local account. If you’re not sure whether or not your business is listed on Yahoo, simply do a search for it.

 5. ShopperChecked:

ShopperCheceked is one of The most powerful review platforms, free and open to all, whether it be Local business or Small Companies or Users looking to share their experience. Their mission is to bring people and companies together to create ever-improving experiences for everyone.

As of now, Shopperchecked.com is one of the fastest growing review websites.

Why Shopperchecked is different from typical website review sites?

It is because:

1. Unbiased Reviews with Real users.

2. Easy to use UI.

3. Easily Collect Reviews (For Business)

Conclusion:

Make the most out of the local reviews which will help you enhance your business further for good.

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8 Best Ways to Respond to a Negative Review

Whether you’re responding to negative reviews on Yelp, Google, Facebook or Amazon. In today’s highly digital, super transparent society, simply ignoring a bad review is no longer an option. In fact, it can actually make matters worse. But just responding in itself isn’t enough. What you say, how you say it and even when you post that response all matter, too.

Follow our Step-by-Step Guide to Respond to Negative Reviews. 

1. Reply, and reply quickly:

The customer thought it was important enough to post a public review, so treat it as urgent. Respond quickly, show that you’re in tune with customer feedback and that you’re an active participant in your business.

2. Thank them for the review:

If a customer wants to be heard and respected. Starting off your reply with a thank you will accomplish this. Besides, this review may present an opportunity for your company to improve.

3. Validate their feelings:

Don’t try to dismiss their complaints or diminish their experience. Let them know they have the right to feel dissatisfied. Saying that you understand and appreciate their feedback lets the customer know that you care.

4. Keep it polite:

It’s important to take the high road when responding to negative reviews. Even if a customer posts a low-blow, try to keep your response polite, civil and aimed at the problem at hand.

5. Be authentic:

Customers want to know it’s an actual human responding to them — not a Bot or IFTTT mechanism. Try to be as authentic as possible in your replies, and keep the marketing speak and jargon out of the equation.

6. Don’t get upset and lash out:

Responding to a negative review with a defensive or angry outburst only makes things worse. Other customers will see an angry response from business as proof that the negative review is warranted. So take a deep breath and only respond when you are calm and collected. If need be, pass off the task of responding to the negative reviews to someone on your staff who is great at customer service.

7. Choose the best way to respond to each negative review:

There are three choices you can make when responding to a negative review: flag it for inappropriate content, ignore it, or respond to it:

Flagging Inappropriate Reviews: If a review is full of profanity or hateful speech, particularly if it’s racist, xenophobic, or otherwise prejudicial, it most likely violates the terms of whatever review site it’s on.

Ignoring Irrational Reviews: Sometimes a review doesn’t violate the review site’s terms but is purposely mean-spirited without offering any substantive critiques as to why the customer is upset.

Responding to Negative Reviews: If a customer posts a negative review and explains the reasoning behind their negative review, it’s a good idea to respond to it, whether you agree with the critique or not.

8. Make it Right by Doing Apologize:

If a Customer who has a bad experience at a business are just as likely to leave a negative online review as they are to ask to speak to a manager. That being the case, it’s important to treat this as a customer service issue and post a public reply to negative reviews quickly.

Check all Business Reviews on Shopperchecked

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Shopper Checked Vs Reviews.IO, Which one is Better?

ShopperChecked is an American company that was founded in 2016 and primarily serves the American, European and Asian markets. With over 300 employees, they are one of the biggest and most established consumer-facing review sites in the world. Their license agreement with Google allows reviews generated on ShopperChecked to be listed as Google Rating SystemIt's free to create a business account on ShopperChecked. The company takes a strong stance on the authenticity of the reviews on their platform, which includes a process by which companies can report reviews for further investigation. The final decision always lies with The Members and Writers of ShopperChecked (not the company), and their terms dictate that they are not obliged to offer any explanation for these decisions. 

 Reviews.co.uk is a British company founded in 2010, offering a technologically advanced reviews platform. As other review platforms, the company has a consumer-facing side as well as a business offering. With that said, they do state that they do not accept responsibility for "the accuracy or completeness of contributions" made by reviewers, and the company "does not read through or edit contribution added", unlike other review platforms. Their platform stands out by being beautifully designed, making it a joy to use. Being a small company, they seem to take a more personal approach to their clients, who range from small companies to public companies. They offer competitive and transparent pricing, with a 30-day notice period for termination of the contract. Also, their license agreement with Google provides its customers with additional exposure to Google Seller Ratings.

Final words

Shopper Checked offers a great review platform that has built up good brand recognition with consumers, and you can benefit from this reputation. While their service comes at a price, they have a solid offering of both Company and Product reviews which tick all of the boxes. Something to keep in mind is that ShopperChecked.com owns the reviews left on their platform, and prohibit you from exporting them to a competing service should you wish.

All in all, Reviews.co.uk provides a broad suite of tools that helps companies large and small with their online reviews. Though they have a strong business offering, they also seem to prioritize their consumer-facing services, which include a mobile app which is touted as “The World’s First Socially Responsible Review App”. The company’s consumer efforts seem to be restricted to the United Kingdom, though businesses all over the world can benefit from the business offerings.

Check all Business Reviews on Shopperchecked…

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How Online Reviews Can Revive Consumer’s trust on your Products and Services?

The loss of consumer trust is a huge threat to brands. As our economy undergoes the digital transformation in all industries, brands are getting swept up in a massive shift in trust. According to the most recent Edelman Trust Barometer, the US saw a drastic decrease in trust in the last 12 months for both businesses and the media, a 10- and 5-point drop respectively from 2017, putting brand trust at an all-time low.

 General Data Protection Regulation (GDPR) is a brand implement, they face a critical choice to check the compliance box and continue business as usual. A more difficult, but ultimately more rewarding path, is to engage in meaningful conversations with consumers in an open and transparent way. In time, those conversations restore consumer trust, and as trust grows, brands benefit.

  Why Trust Is the New Marketing Currency?

This is particularly important in the digital age: We're now on pace to see 60 percent of retail transactions happening online, and face-to-face interactions are on the decline. That's why trust is more important than ever. Yet, at the same time, trust is harder than ever for brands to earn.

7 Ways to Build Consumer Trust

Trust is the glue that binds together any relationship. This includes the all-important brand-customer bond. When consumers trust your brand, they will feel more confident in your products and services.

In order to buildcustomer trust, don’t need to run a marketing campaign about how reliable your brand is. You have to build trust brick by brick, one piece of content at a time.

BE CONSISTENT IN YOUR BRAND STORY:

 Brand storytelling is gaining momentum in the marketing world, and with good reason. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center.

But there’s a lot of confusion around the idea of brand storytelling. It’s becoming a term that is getting thrown around a lot—like content marketing—but agencies, companies and thought leaders don’t agree on a definition.

RESOLVE CUSTOMER COMPLAINTS:

 When a customer has a complaint, react to it via the most appropriate channels, whether privately through a letter, phone call, or email, or publicly on social media, online reviews, an online forum setting, or somewhere else. Take steps to apologize and correct what you can. This shows there is a genuine desire to provide a value-driven product or service, rather than to simply sell something.

BE PERSONABLE AND PERSONALIZE:

 73 percent of global marketers cite a personalized customer experience as a key to success. This is where serious customer data comes into play to help segment your buyers and target your customers with better-personalized marketing.

Few Steps are:

l Use a name to sign off your marketing emails.

l Include pictures and, if appropriate, a short bio of some of the people who work at and/or run your company on your website.

l Create consistent processes for anyone who interacts with customers on social media, in-person, by email or phone. Habits like introducing oneself with a first name and giving a ‘hey, how’s your day been going?’ can go a long way in creating a sense of intimacy and trust.

l Consider the tone and style of your content – blog posts, landing pages, emails, video – would a more down-to-earth feel make your brand feel more authentic? This approach doesn’t work for all industries but it will put customers at ease for others.

l Use videos of your staff – interviews, live-streaming their creative process, instructional content.

l When appropriate, such as with long-term customers, write a personal letter.

DEMONSTRATE TRANSPARENCY:

 Transparency is essential not just for your relationships with your customers, but also with employees, investors, and other stakeholders.

A transparent workplace shares many traits with a functional strong friendship. The website Young Entrepreneur defines the five characteristics of a transparent workplace as communication, honesty, regular feedback, respect and admitting wrong. Regarding communication, for example, the website emphasizes erring on the side of communicating too frequently, rather than allowing gaps in communication.

USE SOCIAL PROOF ON YOUR WEBSITE

 Social proof is one of those tactics in marketing that seems too easy.

90 percent of consumers trust recommendations from friends and family. This holds even more relevance today with social media.

70 percent of consumers claim to trust online opinions.

72 percent trust online reviews as much as personal recommendations.

JOIN THE SOCIAL RESPONSIBILITY MOVEMENT:

 Millennials, in particular, are pushing for more social responsibility. This generation – 75 million strong – is 66 percent more likely to interact with a brand that addresses social responsibility.

Social responsibility is an ethical theory, in which individuals are accountable for fulfilling their civic duty; the actions of an individual must benefit the whole of society. In this way, there must be a balance between economic growth and the welfare of society and the environment.

BE AUTHENTIC:

Marketers like to toss around the word ‘authenticity’ when describing brands. This new buzzword has played a major part in how brands are defining their missions and creating their processes. Backed by a number of studies, this buzzword is here to stay and will only become more important to the success of your business

Check all Business Reviews on Shopperchecked…

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Why Customer Reviews Are So Important For Online Marketing?

Reviews help people all over the world determine which services and products are best. These personalized assessments hold a powerful effect on the behavior of the public, therefore influencing sales. Having a lot of positive reviews can help boost your online authority and lead to more conversions and sales.

Why Are Online Reviews So Important?

Online Marketing embraced any business, when aware of some of the benefits it offers. Moving from a more traditional form of marketing and advertising to an online model may seem like a distraction, but it really is the only way to ensure that your business will survive in the digital age. If any companies that are using online marketing effectively find many benefits such as nearly unlimited reach at very cost effective impact on marketing budgets. They have identified some of the top reasons that online marketing is important to both b2b and b2c businesses and share them here. 

Your prospects and customers are looking for you online: 

So, traditional marketing used a push approach to direct messages to prospects and customers in the form of advertising, direct mail, and other vehicles. Today, the people you want to reach are already online and they’re looking for you and your products and solutions. After studying Internet users in America shows that 85% of people use the Internet to do preliminary research on products and services they’re interested in and may want to purchase. 

89% of consumers read online reviews before     

Visiting a business 85% of consumers trust online reviews as much as a personal recommendation 

70% of consumers say that positive reviews make     

They trust a local business more 09% of website traffic value is attributed to online reviews 

89% of consumers say that their purchases are influenced by online reviews Product page visitors who read reviews, convert  

56% higher rate of Mobile rules digital marketing today because most people use it to search and make purchases. In fact, 

18% of local searches conducted on mobile devices lead to purchases made within a day. 

 The Impact of Reviews:

Reviews not only have the power to influence consumer decisions but can strengthen a company’s credibility. Reviews have the power to gain customer trust, and they encourage people to interact with the company. Customer interaction ultimately leads to improved profits for businesses.

68% of online shoppers are more likely to engage with businesses that have positive reviews, and 93% determine whether a business has a good reputation (or not) based upon the available reviews. 

How Many People Read Online Reviews? 

From the 2014 survey by Bright Local revealed 88 percent of respondents occasionally or regularly read online reviews of local businesses. These respondents use reviews to make a decision about where to shop. That number went up in 2015 to 92 percent and dipped only slightly, to 91 percent, in 2016. This is so powerful that it's worth repeating: Research shows that 9 out of 10 consumers read online reviews about your business. A 2016 Ask Your Target Market survey indicated that 75 percent of respondents check online reviews before making purchases always, most or half of the time, and 73 percent of those surveyed said online reviews were important to them.   

Check all Business Reviews on Shopperchecked...

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What is Shopper Checked? How Does It Work?

Shopper Checked is one of the most powerful review platforms, free and open to all, whether it be Local business or Small Companies or Users looking to share their experience. Their mission is to bring people and companies together to create ever-improving experiences for everyone.

As of now, Shopperchecked.com is one of the fastest growing review websites.

 Why Shopper Checked is different from typical website review sites?

It is because:

1. Unbiased Reviews with Real users.

2. Easy to use UI.

3. Easily Collect Reviews (For Business)

 How Does Shopper Checked Work?

"Shopper Checked is entirely free to use for consumers - everybody can just go in and look at what people think, and leave their own opinion.

Companies can automate a lot of manual processes - that saves them costs, and then finally we’re offering them more sophisticated insights about their customers that they can use to take action on and thereby improve their business".

Trusted Officially: Why Use Shopper Checked?

 The masses of online stores out there, standing out from the crowd is an absolute necessity to succeed. How can you stand out from your competitors and make people decide you that one they would like to buy from? One of our suggestions.

 Shopper Checked is a third party site that allows companies and customers to register and post reviews. Very much customer service orientated, customers, can go on and rate your service from 1 of 5 stars and leave an additional comment. Shopper Checked becomes more popular day by day with up to 150,000 reviews in a month! A little community of online shoppers all sharing their experiences to help one another out.

Shopper Checked Facts:

It generates up to 40% additional revenue each year.

All UK online shoppers, 70% would look to reviews before making a purchase decision.

In the past year, 65% have written a review about a purchase. Not all bad! Of these 75% were positive.

Having a Trust on your site can improve sales conversions by up to 51%

Reviews show next to your search result, this can improve your click rate up to 20%! 

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How to Handle Customer Complaints through Social Media?

Social media is a public platform. Every time someone writes bad things about the product or services, the whole social media audience can see that.

People will judge you based on several things likes:

How quickly did you respond?

What was your reaction?

What was your customer’s reaction?

How did the whole thing end?

 How quickly should you respond?

Seeing a negative review or a comment try to respond to them as soon as possible. Taking an aim to respond within 10 to 15 mints, which can make a good impression, still, if u can’t reply in 10 to 15 mints try to reply within an hour.

According to marketing strategies, 42% of customers wait up to 60 mints and 32% waits up to 25 to 30 mints.

Among those respondents who have ever attempted to contact a brand, product, or company through social media for customer support, 57% expect the same response time at night and on weekends as during normal business hours.

What should be your reaction?

There is one rule to respond to a complaint politely and calmly.

It’s hard not to take it personally when someone leaves a bad comment or a review. It gets even harder when you’ve been doing your best to satisfy your customers and make your business awesome.

Among negative comments, you will find both: dissatisfied customers and Internet trolls. And while you should try to make things right with your customers, you need to get rid of unwanted commenters first as soon as possible.

So, whether you’re talking with an angry customer or troll, make sure you’re doing the following:

thank them for their opinion

Apologize for inconvenience

Encourage them to send you a private message.

Don’t remove negative comments?

If anyone removes a real comment from an upset customer, it can be sure they will come back: louder, angrier and more frustrated. The second thing is that negative comments show that you’re a true, honest brand.

When customers enter to the profile and see only good opinions which could make them think that you’ve made all these comments up. They probably start digging for other opinions on forums and review sites. Sooner or later they’ll find a negative impact and they might choose your competitor because they feel you’re not honest.

How could you solve customer problems?

Once you get in touch with the customer in private, try to handle the complaint with normal way:

thank a customer for sharing their opinion;

 “thank you for taking the time to write/call them,”

briefly apologize, in a short “I’m sorry” should do the trick,

try to explain what happened: be clear, precise and don’t try to excuse yourself  if you’ve made a mistake,

explain what is going to do and when you’re going to get back to them.

By making a customer happy offer them with a small gift or a discount, which can make a good impact on that customer.

What happens on social media stays on Google forever?

Many of those people could be potential customers, suppliers, and partners for your business. Social media platforms provide an open forum in which everyone is invited to collaborate and share ideas, experiences, and interests.

 A good reputation on such platforms; such has been the result of posting too much personal and ambiguous information on social networks. We need to understand that whatever we post on social networks will stay on Google forever.

Did you know that 42% of people will tell their friends about a good customer experience on social media?

Also, 92% of respondents reported that a positive recommendation from a friend has the biggest influence on whether they buy a product.

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How to Improve Your Business Reviews For Local SEO?

A small business operates primarily within a geographic area to know how important it is to rank higher than other competitors for local searches. 

 How To Increasing search visibility?

The first and most rudimentary step to increasing the local search visibility is to create a Google My Business listing and completely to fill out

Local search engine optimization (SEO) can effort will only get as far, in getting ahead by major competitors. So even it can gain numerous online citations, have proximity to city centers and completely filled out by Google My Business profile with the right categories, keywords and need positive reviews.

 Why online reviews are important to local SEO?

Google’s flagship product, its search engine, strives to help people find exactly what we are looking for in the most efficient way: Over 89 percent of online traffic goes to the sites listed on the first Google search results page. People search local for business, and the better the search engine performs that task, the more users will trust the search engine (Google and Yahoo) and the more advertisers it can attract.

 #6 Tips for generating positive online reviews:

 When a customer is upset or unsatisfied with the product or the services, they tend to be more motivated to identify a wrong and warn others from having the same bad experience.

 1. Ask for them:

 The sale is complete and a customer has had time to try out the products and services.

A review should take very seriously and actively monitor them to help gauge customer satisfaction and continually improve, and it will help to find many customers are willing to write an online review.

 2. Quickly attend to bad reviews:

 Customers can actually have more respect for a business if they see it handled a bad review well. Think of it as an opportunity to show the high level of customer service, professionalism, and humanity. If anyone receives a bad review, address it with a response immediately and do everything in your power to make things right. 

 3. Make it easy for customers to review your business

 Prominently feature a button on your website that takes customers to your Google page to submit reviews. Do the same in your emails, and add a URL on your print marketing materials.

4. Don’t fake reviews

 Resist the urge to call your friends and family members to solicit positive reviews. With more media attention around the rise of fake business reviews online, consumers are getting more critical of reviews and getting better at spotting them.

5. Set up profiles on other websites

 Yelp, Bing, Facebook and a host of other popular websites allow you to set up business profiles and earn reviews. Google might be the big dog, especially for general searches, but it’s not the only one.

6. Monitor your online reputation

 A positive, negative and otherwise — to gauge how effective for generating positive reviews and address negative reviews across the entire website. Where anyone can find services that allow monitoring the online reputation.

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Here Is why Google Reviews Are Important in 2019

There are so many review sites online it may seem impossible to manage any business’ reputation and stand out from the crowd. New businesses are cropping up constantly so it has never been more important to build a strong online presence.

More than 89% of consumers read online reviews before making a purchasing decision.

What a customer is saying about the online could be the key determining factor in the success or failure of any business?

Google Reviews is an easy-to-setup reputation management tool that makes it easy for potential customers to find everything they need to know about the business or the product and the services at first glance.

 Are Google Reviews so important for business?

Yes, Google Reviews so important for any business because Google reviews have a powerful impact on a business’s online reputation. Google reviews and star ratings are an important part of digital marketing.

If You Want To Rank a business in 1st page of Google search result,  

The first step is creating a Google My Business account and it is a free, location-based search platform that makes it easy for customers to find, when they use Google services, such as Google Search.

 Here are #5 tips that can be optimizing Google reviews for the business are:

 1. Don’t underestimate the power of Google reviews:

When it comes to Digital marketing, Google is still one of the best and most powerful platforms to focus on and online reviews are an increasingly important part of a customer's buying behavior of a product or services.

 2. How Google reviews can impact your business:

Google reviews have an enormous amount of power. According to the 2018 Local Search Ranking Factors Survey conducted, review signals make up 15 percent of Google's total ranking factors in local search results. These reviews include, review quantity, review velocity and review diversity. 

3. Verify your business:

 A piece of business information to appear on maps, search and other Google services, that must verify any business with Google. Google My Business, making it easier than ever for customers to find any information about the business.

The information which enters by a customer is 100 percent correct, such as opening and closing times. Incorrect or misleading information is frustrating for Google users, and will only deter customers from using the products or services.

4. Integrate your online review platforms:

Google My Business revolutionized the way SMEs could market themselves online with Google search.

Basically, Google My Business allowed for an integrated approach to local search marketing, streamlining the process of managing local business data, reviews and social interactions across multiple sites ( Example - Facebook and Twitter ) will appear along with the business information.

5. Manage your Google reviews:

Online review management and reputation management have become central to SME's modern digital marketing strategy.

To remove online reviews, unless the reviewer takes it down themselves and it is so difficult and the very trick is to encourage positive reviews of your business and keep your average scores and brand sentiment as high as possible.

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5 Strategies to Promote Positive Customer Reviews for Your Brand or Business

A customer's decision to make a purchase from your company. A customer deciding whether or not to buy something, for example:

1. Getting a recommendation from anyone.

2. Online research also an option

It's easy fast and easy to make purchases online without ever connecting with sales, which can make a huge impact on customer purchases of the product and the service.

1. Create different spaces to leave reviews:

Potential customers even make it to the website to learn about your business, make sure they can learn about no matter where they're conducting online research about making a purchase.

Third-party sites people consult to learn more about a business or a product:

 1. Yelp: BrightLocal found that Yelp and Facebook were consumers' most trusted source of customer reviews in the U.S., so make sure your business is registered and up-to-date, regularly monitoring communications coming from this profile responsive business owners are highlighted with an average response time and response rate. 

2. Facebook:  A customer can claim the business on ' Facebook Page for potential customers.

High levels of responsiveness, so make sure before assigning someone to monitor incoming messages across the channels.

3. Google: Google My Business that claim the business on the world's biggest search engine, where potential customers might find, if they're searching for information on Google, or searching for directions in Google Maps.   

2. Optimize your content:

A customer reviews might be coming in an unsolicited from happy -- or unhappy.

Optimize the website, blog posts, social profiles, and emails to provide quick and make an easy avenue through which to write reviews by:

Setting up website badges to quickly and easily direct visitors to on Yelp, Facebook, and Amazon pages to read and leave reviews.

 Optimize your website for mobile devices for people who come to your website when they're browsing social or conducting searches on their phone.

 If a customer reviews via email, keep the asks in short and sweet.

3. Create incentives:

Offer incentives to customers to write a review -- such as discount or coupon codes, entrance into a contest for an even bigger prize, or gift cards for coffee, online shopping, or cold hard cash, etc

4. Ask at the right moments:

Soliciting customer reviews at the right moment in their journey with the business to get optimal results. A review at the wrong moment, it could result in a customer leaving a negative review that hundreds more people read when considering whether or not they want to from the business.

After they experience or demonstrate success with the product or service

When they re-purchase or re-order

After they tag the brand in a post on social media

If they are spending time on your website browsing other products or services

If they refer to another customer

5. Meet customers where they are:

Don't email your customers to ask them to leave you a positive review on a review website.

Instead, make sure your requests match up with the avenue where a customer to write a review. If anyone sending out an email asking for a customer review, make sure the email links to exactly where they can leave their feedback. For example, if you want reviews on the Facebook Page, send the request via Messenger.

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8 Reasons why online reviews are important to local business

Online reviews are the most essential part of the local business to keep control of the online reputation.

Reviewing has changed the face of online marketing since the Internet became a household convenience. Which allows a business to have active, positive participation from consumers and gives consumers a solid foundation to create a relationship with any business.

 Here are the #Top 8 Reasons on Why You Should Have Online Reviews For Your Local Business:

1. Increased Sales –

Online reviews are important to any business to increase sales by giving correct information, which makes them decide about the product and services from the business. Customers always like to purchase a product or a service which is highly recommended by others.

2. Understand and Better Serve Your Consumers –

An online review can tell whether someone doing a good job or going wrong and how to improve the services. Its allowed to serve a better service to the customer by quick and efficiently resolving the issue.

Which helps a business to get a positive-reviews in future by the customers or clients.

3. Improve Rankings-

Online reviews can create a better relationship between business and customers, by working together with its help to improve a website rank in searching engines like Google, Bing, Yahoo and many more.

4. Higher Keyword Content – 

Online reviews help your business website to have a steady influx of SEO keywords that help any business have a more prominent online presence for consumers due to the fact that many of the keywords included in online reviews will help to bring up your website in search results for consumers looking for the type of product or service.

5. Create Consumer Engagement –

Online review pages can become active social communities where consumers leave reviews and keep coming back to see if others have made comments on their reviews or to simply see what other consumers have to say about your product or service in general.

6. Allow Consumers to Have a Voice and Create Consumer Loyalty – 

An online review for business are far more likely to feel a certain loyalty to keep the business and the customers keep coming back year after year. An online review can be establishing a relationship with the business, it allows a consumer to feel like they have a voice and it helps to provide positive feedback in a meaningful way.

7. Let Consumers Do Your Marketing for You –

Positive online business reviews are worth a great deal and can offer business benefits that a simple marketing campaign. They are like micro-marketing campaigns that keep working long after the online review has been posted on a website. A positive image for a potential consumer and creating a continual brand awareness that benefits the business for the short term and for the long term also.

8. Reviews Breed More Reviews – 

When a business, product or service has already received reviews online which encourage other visitors to leave their feedback. The appearance of a number of reviews which helps a consumer confident about the product and the services.

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