On "Kawaii" and Appropriation
I am Japanese and I find the usage of the word âkawaiiâ by non-Japanese people to be extremely appropriative and damaging. Iâll tell you why:
It is not just a word for cute. When non-Japanese people say something is âkawaii,â they are not simply saying something is cute. There are hella connotations and implications that come with the word. Which brings me toâŚ
The subtleties of Japanese pop culture, style, street fashion, etc. get completely lost on non-Japanese people. âKawaii,â the way non-Japanese people use it, is like a 2-d projection of a very complex and multi-faceted subculture. The subversiveness and subtleties of things like Lolita and Harajuku culture are completely erased when taken out of context and away from actual Japanese people.Â
âKawaiiâ as an aesthetic contributes to the commodification and exotification of Japanese people. Japanese pop culture and style is not for your consumption. It is not for you to steal and make money off of. It is not for you to exploit. There is a very thin line between âappreciatingâ things from other cultures and appropriation. You are allowed to engage in Japanese pop culture, but chances are that your desire to consume it is rooted in some really deep exotification, which also ties intoâŚ
Japanese people are not your prop or your costume, we are not here to be cute for you. âKawaiiâ and its implications contribute to stereotypes about Asian people. We are not cute, quiet, submissive playthings for your enjoyment. The stereotype that all asian people are just docile is really damaging. I am not your asian bitch. I may be cute, but itâs not for you. We are radicals, we are angry, we fight. That shit isnât âkawaii.â
We are so much more than what you take from us.We arenât just peace-sign loving girls in pigtails and school-girl outfits. We have an entire fucking culture and language that is incredibly rich and beautiful. âKawaiiâ as a style just serves to make a caricature out of an entire culture and people.
So basically, if youâre not Japanese, donât say âkawaii.â Just call it fucking cute. That way your words wonât carry racist implications and I wonât think youâre an asshole.Â
**This is just what I feel about the matter. My voice should not and does not represent all Japanese people. However, my voice calling this out should be enough for people to stop doing this. It is offensive. It is disrespectful. It is hurtful.Â
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