Production Notes: Food for Thought (1986, Jason Simon)
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Q. Would you like to replace human effort?
A. Yes.
Q. Why?
A. Because human effort is too hard.
[…]
Q. How will you meet the challenge of Automation?
A. By becoming part of it.
[...]
Q. Dissect the meaning of automation.
A. Automation is a way of making things easy. Automation just gives you something to do
Gerard Malanga Posing as Andy Warhol, ([1964] 2004), ‘Any Warhol on Automation: An Interview with Gerard Malanga’, in Kenneth Goldsmith (ed.), I’ll be Your Mirror: The Selected Andy Warhol Interviews, New York, Ny: Carroll & Graf, p. 59-63, originally in Chelsea 18
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The first time a man looks at an advertisement, he does not
see it.
The second time he does not notice it.
The third time he is conscious of its existence.
The fourth time he faintly remembers having seen it before.
The fifth time he reads it.
The sixth time he turns up his nose at it.
The seventh time he reads it through and says, “Oh bother!”
The eighth time he says, “Here’s that confounded thing again!”
The ninth time he wonders if it amounts to anything.
The tenth time he thinks he will ask his neighbor if he has
tried it.
The eleventh time he wonders how the advertiser makes it pay.
The twelfth time he thinks perhaps it may be worth something.
The thirteenth time he thinks it must be a good thing.
The fourteenth time he remembers that he has wanted such a
thing for a long time.
The fifteenth time he is tantalized because he cannot afford to
buy it.
The sixteenth time he thinks he will buy it some day.
The seventeenth time he makes a memorandum of it.
The eighteenth time he swears at his poverty.
The nineteenth time he counts his money carefully.
The twentieth time he sees it, he buys the article, or instructs his
wife to do so
Thomas Smith, Successful Advertising: It’s Secrets Explained (1885)
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Peter Roehr, Film-Montages II (Tunnel x10), 16mm, b&w, sound, 1min 31sec /Peter Roehr, Film-Montages II (Haare x14), 16mm, b&w, sound, 1min 39sec
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Peter Roehr, Ohne Titel (FO-28), 1965, paper on cardboard, 23 x 24cm (17 3/4 x 17 1/4 in)/ Revlon Advertisement ca.1964.
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Martha Rosler, 1985, Global Taste: A Meal in Three Courses, 3-channel video installation with wood and paint, 120 x 80 x 100 in. (304.8 x 203.2 x 254 cm), video 30:00 min.
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Seth Price, 2002, Two For One Piece aka “Global Taste, A Meal in 3 Courses” (Element 1, by Martha Rosler, 1985), single channel video, 30 mins.
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Movie Orgy (Joe Dante, 1968)
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Soap Opera (Andy Warhol, 1964)
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Made For TV (Anne Magnuson and Tom Rubnitz, 1984)
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The Florida Project (2017, Sean Baker)
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The Florida Project (2017, Sean Baker)
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California Crazy: American Pop Architecture (2018)
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The Florida Project (2017, Sean Baker)
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California Crazy: American Pop Architecture (2018)
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The Florida Project (2017, Sean Baker)
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California Crazy: American Pop Architecture (2018)
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