ovaskainen-blog
Mira O.
London based freelance art director and designer with experience across disciplines, platforms and fields. I draw inspiration from my Nordic roots of beautiful, functional design, to create aesthetically compelling work, with a dash of humour.
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Digital Artworking
KNIGHT FRANK (2017)
| digital artworking | image retouching |
Creating social media page cover images, screen images with text, banners, generating mockups for the marketing campaign of the upcoming issue of Knight Frank’s high end print publication called ‘Private View’.
Resizing and lightly retouching (adjusting colours, straightening and readjusting shapes) images from the print version of the magazine to use on the company blog.
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Art Direction + Photography
SOMSOLA SHOP (2017)
| art direction | planning | styling | photoshoot | image retouching |
Brand lifestyle photoshoot for Somsola Shop to inspire customers with all the ways to wear the colourful jewellery and different ways to use the decorative semiprecious gemstones to decorate your home. Themes for the photoshoot were decorating with semiprecious gemstones, using them for meditation and wearing the jewellery for occasions such as weddings, pictured here. Imagery to be used for in-shop marketing, online shop banners and content, emails, social media, on- and offline advertising as well as campaigns.
Imagery will also be used for an upcoming book on gemstones by Sari McGlinn, to be published by Harmoniahuone in 2018.
MODELS: David Aobadia + Stina Ovaskainen
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Social Media
SOMSOLA SHOP (2017)
| social media | curating, shooting and retouching imagery | creating content | copywriting | research |
Creating and starting off the Somsola Shop Instagram account and populating it with content. Planning posts, creating content, retouching images, researching industry relevant hashtags, engaging with customers.
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Crossplatform Website
VALO LIFESTYLE (2016)
| art direction | planning navigation | customer journey mapping | improving usability | website design | banner design | curating photography for the entire website (front page to category pages and blogs) | copywriting |
Latest online shop re-design for VALO lifestyle. Key areas of focus were speeding the shopping cart journey, improving navigation and general customer experience, creating a further paired down fresh design with a new, customisable Shopify template. Shifting focus to a more image led design for the front page to make the design more engaging and encourage interaction.
Adding an app that recommends similar products to style or shop when visiting a product page, selecting these recommendations by hand. Updating the blog and creating an ‘As Seen On’ blog page where all press and influencer visibility is featured.
Design in collaboration with Stina Ovaskainen.
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Social Media
VALO LIFESTYLE (2016)
| social media | curating, shooting and retouching imagery | creating content | copywriting | research | working with influencers | campaigns |
Running all VALO lifestyle social media accounts: Facebook, Instagram and Twitter. Planning posts, creating content, researching hashtags, keeping up to date on industry news, reaching out to influencers and working with them to increase visibility and promote the brand. Updating all social media page covers, posting content, creating copy, engaging with customers and influencers.
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Giftwrapping
VALO LIFESTYLE (2016)
| art direction | branding | sourcing | working with stockists | products: giftwrap, gift tags, stickers, greeting cards | packaging | print design |
A cohesive range of giftwrapping items, for birthdays and other celebrations as well as a range for Christmas 2016. VALO lifestyle is a brand informed by a paired down Nordic aesthetic, inspired by gemstones. Greetings in minimal fonts over colourful gemstone prints. Four different gemstone prints and greetings for the general collection. Two different gemstone prints and greetings for the Christmas 2016 festive collection. Sourcing printers to match quality, budget and turnaround demands. Gaining and working with stockists such as Not On The High Street, Wolf & Badger.
Designed in collaboration with Stina Ovaskainen.
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Stationery
VALO LIFESTYLE (2016)
| art direction | branding | sourcing | working with stockists | products: notebooks, notepads, weekly planners, pencils | packaging | print design |
A cohesive range of motivational stationery for VALO lifestyle, a brand informed by a paired down Nordic aesthetic, inspired by gemstones. Products customers would be proud to use and display. Words of motivation in minimal fonts over colourful gemstone prints. Four different words or quotes of motivation and four different gemstone prints per product. Sourcing printers to match quality, budget and turnaround demands. Gaining and working with stockists such as Not On The High Street, Wolf & Badger.
Designed in collaboration with Stina Ovaskainen.
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Facebook Campaign
VALO LIFESTYLE (2016)
| art direction | social media | curating imagery | copywriting | campaigns |
Two sets of carousel advertisements for Facebook campaigns created in collaboration with Mahon Digital marketing agency. Choosing imagery, which products to promote and writing copy for them. Key goal of the campaigns was to inspire customers to visit the website, increase visibility and improve SEO ranking.
Design in collaboration with Stina Ovaskainen.
DIGITAL MARKETING: Mahon Digital | MODEL: Kirsi Saivosalmi
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Art Direction + Videography
VALO LIFESTYLE (2016)
| art direction | styling | videoshoot | videography |
Brand lifestyle videoshoot for VALO lifestyle to inspire the customers with all the different ways the minimialistic yet colourful jewellery can be styled for different occasions, with this lookbook video featuring an off-duty look for a casual stroll in East London. Video for use in email marketing, on the website and social media to inspire customers.
EDITING: Stina Ovaskainen | MODEL: Kirsi Saivosalmi
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Branding + Print Design
VALO LIFESTYLE (2016)
| art direction for: business cards, inspirational quote cards, stickers, packaging, jewellery care notes, thank you cards, folded mini brochure | branding | identity design | print design |
Printed branding materials for VALO lifestyle, a unisex stationery and jewellery brand informed by a paired down Nordic aesthetic, inspired by gemstones. A cohesive brand story through all materials was key, as well as giving the customers of the online shop a personalised ‘human’ experience through handwritten thank you cards included with all orders. Timeless, paired down designs with semiprecious gemstone imagery coupled with lightweight, minimal fonts to create a compelling brand experience and communicate the feel of luxury through the materials.
Designed in collaboration with Stina Ovaskainen.
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Art Direction + Photography
VALO LIFESTYLE (2016)
| art direction | planning | styling | photoshoot | image retouching |
Brand lifestyle photoshoot for VALO lifestyle to inspire the customers with all the different ways the minimalistic yet colourful jewellery can be styled for different occasions ranging from celebrations to officewear or off-duty while communicating a fresh paired down aesthetic with splashes of bright colour. Imagery to be used for in-shop marketing, PR, online shop banners and content, emails, social media, online advertisements or campaigns. Retouching images with Photoshop to adjust colours, light and correct imperfections.
MODEL: Kirsi Saivosalmi
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Packaging Design
VALO LIFESTYLE (2016)
| art direction | branding | sourcing | liaising with manufacturers | packaging design | print design | curating imagery for the printed marketing materials accompanying orders |
Packaging for VALO lifestyle stationery and unisex line of jewellery. All designed to fit the affordable luxury brief for the Nordic lifestyle brand.
JEWELLERY is packaged in paired down, clean white boxes with an embossed logo and white interior, finished off with either a pearl grey or purple ribbon. Each piece of jewellery comes with a printed jewellery care guide folded neatly inside the box.
STATIONERY is packaged in a clear plastic sleeve to protect it from elements, closed with a round sticker label and finished off by carefully folding it with white tissue paper held in place by a round logo sticker.
All orders are delivered with a couple of inspirational quote notecards, a folded mini brochure of the gemstones used in the jewellery and a handwritten thank you note. Purchases made at a popup are additionally wrapped in tissue and placed in a luxe white paper bag with rope handles and a round logo sticker on one side.
Designed in collaboration with Stina Ovaskainen
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Website Re-Design
VALO LIFESTYLE (2016)
| art direction | sketching out the wireframe of the front page | planning the navigation | website design | banner design | curating photography for the entire website (front page to category pages) | copywriting |
Online shop re-design for VALO lifestyle, spring 2016. Key areas of focus were improving the navigation, customer experience and creating a more paired down, clean design with a new, customisable Shopify template.
Design in collaboration with Stina Ovaskainen.
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Banner Designs
VALO LIFESTYLE (2015)
| branding | digital design | banner design | campaigns |
Banner design for the Christmas 2015 campaign of the online shop. The design was meant to communicate a more edgy, yet luxurious aesthetic in order to stand out from the competition. Used on the front page of the online shop.
Designed in collaboration with Stina Ovaskainen.
ART DIRECTION: Vesa Peräkylä | PHOTOGRAPHY: Oliver Savage
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Website Re-Design
VALO LIFESTYLE (2015)
| art direction | sketching out the wireframe of the front page | planning the navigation | website design | banner design | curating photography for the entire website (front page to category pages) | copywriting |
Online shop re-design for VALO lifestyle, summer 2015. Key areas of focus were improving customer experience and updating the look with a new, customisable Shopify template.
Designed in collaboration with Stina Ovaskainen.
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Art Direction + Photography
VALO LIFESTYLE (2015-2016)
| art direction | styling | photoshoot | photography |
Brand lifestyle and product photoshoot for VALO lifestyle women’s jewellery. The imagery is carefully planned to reflect the Nordic, paired down essence of VALO lifestyle and inspire customers to purchase the jewellery. Imagery for use in online shop, product pages, emails and social media.
PHOTOGRAPHY: Mira + Stina Ovaskainen | MODEL: Kirsi Saivosalmi
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Brand Guidelines
VALO LIFESTYLE (2015-2016)
| art direction | branding | logo design | colours | fonts | guidelines for copy | guidelines for photography | print design | website design | copywriting |
Branding and -guidelines for VALO lifestyle, a unisex stationery and jewellery brand informed by a paired down Nordic aesthetic, inspired by gemstones. Our aim was to create a brand that communicates a clean Nordic aesthetic injected with a dash of humour through the generally white design, complemented by accents of colour. These guidelines will inform you of the colours, fonts, logo versions, uses, brand imagery and -language that form the core of the brand. Timeless, paired down designs and carefully considered details that communicate the ‘affordable luxury’ brand positioning of VALO lifestyle with accents of colour to to avoid making it feel too bare or ‘clinical’.
Created and designed in collaboration with Stina Ovaskainen
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