mishkoala
Aperture Aesthetik
Instagram @mishkoala
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Hi Everyone, We want to share with you a new initiative that we are glad to help organise. Today, a new fundraiser was launched to support Ukraine. KSE Foundation together with UACC announces fundraising for drones for the frontline Every day Ukrainian forces courageously fight off each and every attack of the Russian invaders. To protect the lives of our defenders, KSE Foundation, along with UACCusa, announces a new fundraiser for drones for the front line. The first goal of our campaign is to cover the basic need for 25 drones with thermal cameras, the cost of which is $180,000. An additional thermal imager allows aerial reconnaissance aircraft to effectively destroy enemy troops at night, prevent enemy attacks and save our fighters. Later, we plan to purchase Autel Evo Dual II quadcopters to support one of the military brigades, which currently defends positions in the East. We are convinced that this will help save the lives of our patriots. We are grateful to our partners from UACC for helping and supporting Ukrainians during the war. You can also donate through the link in our highlights. Слава Україні!🇺🇦 — view on Instagram https://ift.tt/6fhuziJ
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On February 24th, Russia invaded Ukraine and launched a full-scale war. It’s been a difficult time for all of us, and there’s still a ways to go. Moloko Branding hasn’t stopped workin. We joined the information front on the first day of the war, and became fully-fledged fighters. In close cooperation with Razom for Ukraine and other organizations, we helped to: transport humanitarian goods, write articles for international publications and media (including the New York Times, Washington Post, CNN, Fox News), disseminate information about the war on social media (via @ukrainianworldwidehq ), as well as assist in organizing the evacuation of people from Mariupol. Now, Moloko Branding is back to work and ready to take on new projects. We believe in our victory and are ready to rebuild Ukraine's economy. Glory to Ukraine 🇺🇦 ___________________________ 24 лютого Росія вторглась в Україну з повномасштабною війною. Це був надскладний час для всіх нас, і він далі триває. Moloko Branding не припиняло свою роботу, але ми стали повноцінними бійцями інформаційного фронту, на більш ніж місяць. У тісній співпраці з Razom for Ukraine та іншими організаціями ми допомагали: у перевезенні гуманітарних вантажів, створенні статей для міжнародних видань та медіа (в тому числі New York Times, Washington Post, CNN, Fox News), розповсюдженні інформації щодо війни у соц. мережах, а також допомагали в організації евакуації людей з Маріуполя. Наразі Moloko Branding повертається до повноцінної роботи і готові до нових проєктів. Ми віримо у нашу перемогу, та готові відбудовувати економіку України. Слава Україні 🇺🇦 Зображення нашої талановитої дизайнерки @nastenkaantoniuk — view on Instagram https://ift.tt/Q1zJA4r
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Brand your business. It’s the best way to build trust with your customers. The “build a brand” starter kit: ▫️Unique Logo Design If you can’t notice it from 1km away, then it’s either too complicated or too similar to something else. ▫️Brand Font It’s better to have a font that people immediately recognize you from. ▫️Brand Colours Every company has their own colours that everyone can associate them with. ▫️Brand Guideline/BrandBook If you don’t have proper guidelines, than you don’t have a brand. ▫️Brand Merchandise Everyone likes free stuff, especially if it’s from their favourite brand. And that’s more promotion for you. ▫️Social Media Design Adaptation When your profile picture isn’t optimized for social media, it just looks tacky. ▫️Brand Communication (tone of voice) The way you talk to others should be consistent with your brand. ▫️Brand Positioning/Mission You can’t get somewhere if you don’t know where you’re going. 📨 DM us if you need a hand with these, we always ready to help! — view on Instagram https://ift.tt/32umx2h
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💪 Rally customers around your brand. Some people think that having a logo is enough, but it’s important to have a well thought out image that others can relate to. This is why we offer brand book development from start to finish. Our brand book package includes: • Brand strategy session • Detailed market research, competitors and consumers • Brand positioning • Brand promotion strategy • Brand communication • 2 logo concepts • A team of designers, strategists and brand marketers • Design and layout of corporate identity elements • Brandbook development • Brand visual elements • Social Media adaptation • Final files ready for print (.ai) 🙂 How do you connect with your customers? — view on Instagram https://ift.tt/3jbAFm1
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🦄 Creative solutions solve real problems. Our friend @badgerdenmead needed photos of his mead (honey wine 🍻) bottles for his new website. Because of quarantine and travel restrictions, it was almost impossible to take photos in the style that we needed to 🙄. So we came up with the idea to recreate the bottles with 3D modelling 😃💡. By doing this, we were able to create photorealistic scenes, all safely from home 🙌. It just goes to show that where there’s a will, there’s always a way 💪. 🤔 Could you tell the difference between the photo and 3D models? — view on Instagram https://ift.tt/3j17nXi
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Don’t seek opportunity, create an atmosphere where opportunity will come to you. Your hobbies, relationships and attitude affect everything around you, and the universe has a funny way of rewarding you with what you put into it. Не чекай можливостей, створюй простір для того, щоб можливості до тебе приходили. Твої захоплення, відносини з людьми, характер - впливає на все що тебе оточує, і Всесвіт має цікаві шляхи нагородити тебе за те, що ти несеш в цей світ. Michael Lahoda, co-founder of Moloko Creative Lab — view on Instagram https://ift.tt/3fnhFze
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Why do you need a brandbook and not just a logo? Simple, uniformity across your organization. A brandbook gives your entire organization a unique look and feel that will be represented everywhere. It lets others recognize you in a split second. It’s the rule book to which your visual identity is played. And you better make sure that your play is top notch. — view on Instagram https://ift.tt/3hwiWp0
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A brand is more than just a name or a logo. It’s the feeling you get when you think of a particular company, product or person. In the process of branding, that feeling is curated with language and imagery by the people who it represents, and how they choose to be seen in the eyes of others. We are creators. We create the future. — view on Instagram https://ift.tt/3hg0lfz
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🖥 It can be terribly frustrating when something doesn’t work how you think it should. That’s why user experience is one of the most important factors when designing any product. We designed our new website with you in mind by making it as easy as possible for you to order exactly what you need, in the quickest way. Come check out our new site at: www.molokolab.com.ua — view on Instagram https://ift.tt/3fNh1eY
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Jab, Jab, Jab, Right Hook
Gary Vaynerchuk, author of “Jab, Jab, Jab, Right Hook”, has been in the social media game for some time now. From selling wine bottles to becoming one of the world’s most prominent and respected voices on social media. His book “Jab, Jab, Jab, Right Hook” goes through many of Gary’s best practises in managing the world’s most popular social media sites, how to optimize them, and how to succeed.
Succeeding in managing social media stems from the concept of jabbing several times before right hooking. The concept of jabbing before right hooking does not only apply to boxing, as it is just as crucial to making social media management work to the benefit of the brand or individual. Jabs are when the brand offers little bits of content that benefit or at least interest the audience. In his book, Gary notes many times that it is crucial to jab several times before even considering a right hook, just as in boxing. Right hooks are when the brand requests something in return from it’s audience. It is important to remember this when posting on social media because often times brands will make the common mistake of using right hooks on social media to gain a following, a proven failure. When posting on social media to simply ask people to buy your product, it is most often ignored. The true benefit of social media is when the brand offers something in return, whether this is aesthetic appeal over Instagram, an interesting article on Facebook or over a blog, or even a YouTube video that makes their audience laugh. The point is to make content that is memorable and will stand out among all the noise on social media.
“Jab, Jab, Jab, Right Hook” does not only stop at explaining this theory, but it also goes into detail on how this can be implemented through various social media mediums including Instagram, Facebook, Twitter, Tumblr and Pinterest. The most important thing to remember when posting to these various platforms is to stay true to the way these platforms are used ex: Do not post a photo of simply text on Instagram, you will fail miserably.
Instagram:
On Instagram it is important to pay attention to the aesthetics of the image you are posting, whether you are selling a product or a service. It is crucial to take that idea and blend it with aesthetic appeal, in use, or in very close relation to the product service. Context is important, and so is not overusing hashtags in the direct caption.
Facebook:
Facebook can be used as a very powerful advertising tool with the integrated ad boosting platform and demographic targeting that facebook uses with the information its users provide. This is its most powerful feature because it allows brands to share articles, advertisements, announcements or anything else posted to target the exact people the brand is aiming to attract. Statistics on post and page performance are also excellent when managing a brand’s online presence.
Twitter:
When using Twitter, you are essentially using a portal that allows you to speak to the world with zero restriction. It makes it easier to communicate with companies, brands, and other individuals without having any prior contact info, other than their twitter handle. Twitter is very reactionary to world events and so it is crucial to stay informed on current trends in order to react accordingly on behalf of your brand. Oreo for example, received a very positive public reaction when the power was shut off at a popular basketball game promptly replied to the situation with:
Tumblr:
Tumblr excels at branding and customizability. As a platform where a company's personal brand exists as a layer over top of the tumblr brand both functionally and aesthetically, it provides nearly limitless avenues from companies and brands to take. In a similar way to instagram tumblr is actually a great platform for mobile, providing endless scrolling through attractive images, and paired with a link to the product underneath, an excellent selling platform as well.
Pinterest:
Pinterest was long feared by companies due to the legality surrounding using other companies pictures, association and many other concerns. Those who dared use it though to promote their own businesses through collections of photos/ideas, were pleasantly surprised with the positive reaction they got from the public. Creating boards on pinterest that relate to the company and can promote the product at the same time allow for a visually stimulating and interactive experience.
To conclude, “Jab, Jab, Jab, Right Hook” finishes with very important supporting points that are key to the continuous success of any brand or company. Never shy away from emerging platforms, but embrace them as they may develop popularity and become the next YouTube, Facebook or Instagram. It is important to keep in mind that no matter what business you or your brand are currently in, all companies are media companies, for the sole reason that it is so important to provide content to your audience. The last and one of the most important points Gary makes is that social media takes effort, dedication and consistency. Following these golden rules are a proven method that will put any company, brand or individual on the track to success.
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With Austro-Hungarian, Polish and Ukrainian influences, L’viv, Ukraine has some of the most unique architecture in Eastern Europe. With it’s quirky cafe’s, restaurants and confectioneries around every corner and alley, it’s a great place to travel to and explore. The very cheap prices and cheerful people make it hard to leave this fairy-tale city.
More info:
http://www.justlviv.it/en
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