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Garage Door Repairman's Guide to Anger Management
Why should you care about "what's the best way to deal with complaints and problems?
Studies have shown that it costs more to get a customer than to keep an existing customer.
Most will not do business with you again if they have had a bad experience and they rarely will ever tell you why.
What comes around goes around, as they say. That grapevine does exist.
Managing an upset client on the phone
When a client calls you and is upset with something that happened during the garage door repair Baytown, or something you did or didn't do according to what they thought should have been done and is so angry that their thinking is way out there. Making you wonder what in the hell they are talking about. (K.I.S.S) Keep it simple Simon. Don't let your emotions get involved.
Asses the circumstances, allow them to work out their anger, let it roll off your shoulder because honestly you were probably just the straw that broke the camel's back not the cause. Hear them all the way through without saying anything.
Once they have completed venting their "concerns", repeat it back to them to make certain you understood their concern.
If you have the service order, check it against the issue they are having.
Don't let that devil on your shoulder give you indignant thoughts. They are not trying to dominate you; they just want to feel important.
If you have the invoice with you or remember the clients name. Use it! There is a reason they don't name animals going to slaughter.
Most the time a client really doesn't understand or know what the whole situation is. That's why they called you! Talk them down, remain impartial to the attack and always, always follow the garage door repair mans motto, "Live and let live..." oh wait. That's 007's theme. Moving on.
Bottom line, most people intentions are good, they get shafted every which way from large corporations to poor practice small businesses. Let's face it, you're in a SERVICE oriented field and you need to excel in it or you're going to flop, even if you're a larger company. Revenues will fall and then everyone will wonder what the H*** happened.
Managing an upset client in person
On the phone is one thing, being in the field as a garage door repairman is another thing all together! Some people just thrive for conflict. When these surface you will have to weigh each situation out yourself. Each garage door repairman's comfort level is different; some may not care for foul languages where others may not have an issue with it. In most cases when some ones angry enough to use bad language they will feel terrible about it afterwards. Best thing you can do is walk away, walk away.
If you client is a corporation or a business, make certain to point this out, (professional to professional).
Taking care of the issues
Always be certain again, to repeat the issue back to them for clarity and agreement. Once you have agreement the issues is halfway resolved.
Ask what you can do to solve the issue.
If they had previously said no to a part or wanted a cheaper solution that you bring it up.
If it's your fault, be sure to accept responsibility and not make excuses. Your client will appreciate your honesty.
Take action immediately.
Re-iterate what you agreed was the problem, what the solution is going to be and WHEN it will be resolved.
And of course be certain to send them a thanksgiving card or Christmas card, joking about the problem, it will get you a chuckle and probably more business. Because whether you realize it or not you shared an emotion with them, except you controlled the emotion, there for you are still in control.. Make sense yet, garage door repairman?
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Powerful Marketing Ideas for Home Improvement Companies
More and more home improvement companies, including but not limited to roofers, home re modelers, plumbers, landscapers, electricians, HVAC contractors or basement waterproofing, are coming to realize the necessity of using powerful marketing ideas in order to get an edge over their competition and make their services known in the neighborhood, town, city or state they reside.
All home improvement contractors want and need to be exactly where their potential customers are. Obviously, potential customers are not on the moon or on other planets, but they spend a great deal of time on social networks, shopping or in front of the TV. Hence, the multitude of ways home improvement companies can promote themselves cannot be overstated.
Understand where your potential customers are
Almost everyone has a Facebook, Twitter, LinkedIn or Google+ account. Additionally, every single grown up has a cell phone (over 70% have smartphones or tablets). On top of all, over 85% Americans have access to the Internet and use it on a daily basis. Therefore, the most obvious place where you can find most of your potential customers is online. This includes social networks, blogs, forums, websites and landing pages.
Also, most of your potential customers have active lifestyles, with two jobs, three kids and many bills to pay. You might find them in their cars driving to work every single morning. You can also find them at the mall or at a nearby store.
Marketing Tips
Now that you know where your prospects can be found, it is time to discover how to reach them. Use the following 3 marketing strategies to generate more leads starting today.
1. Leverage the Marketing Potential of your Trailers and Trucks
Truck-side billboards and vehicle wraps are becoming increasingly popular all across the world. However, many home improvement companies are unaware of how to use their trucks and trailers to promote their brand. Take into account the following principles when designing your vehicle artwork:
- Use a unique, captivating title
- Use colored images which are straightforward and bold enough to entice your potential customers
- Make sure there is a clear call to action at the end
- Highlight the contact information
2. Introduce your Brand to the Neighborhood
Another effective marketing strategy you can employ is to search for homeowners in a neighborhood who have similar remodeling/repair needs. If you have a new customer in a neighborhood, hunt for new possibilities & opportunities by letting his neighbors know that you are in the area. Drive around with your truck wrapped in promotional messages, distribute flyers and give special offers to those who are curious.
Create, print and mail or distribute full-color, vibrant postcards to all the local prospects in the neighborhood. Tell them that you provide top-notch services at affordable prices and try to put an emphasis on what they will get out of this, not of what you have to offer.
3. Use the Immense Power of Mobile Advertising and Social Media Marketing (SMM)
You simply cannot ignore mobile marketing and social networks. There are over 1.6 billion mobile users (compared to 1.58 billion desktop based users) who access the Internet regularly. If they don't find you there, it is as if you do not exist. What you need to do is to promote your business on Google+, optimize your website for mobile users, create a company page on Facebook, capitalize on the promotional tools offered by Twitter and create a landing page different than your website. Don't forget to optimize your website in order to show up high in search rankings.
Article Source: http://EzineArticles.com/8525705
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