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Local Search Engine Optimisation is when you rank for a specific geographical area for specific keywords. This can work for any local business that provides services or products to that area, e.g. web design in telford. Local SEO reaches customers that are in or around your geographical area, allowing them to get on to your website or get in touch with you.Why you need a local based SEO

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So, your website was launched a few years ago. Are things that can make your website look and feel dated. The average lifespan of a website design is 3 years, so if your website was created before that, it is important you review it and update as necessary.

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If your business has a website, then quick answer – yes, your business does need SEO. SEO certainly improves a website’s overall visibility and increases awareness.

Here are 7 reasons why your business, regardless of industry of size needs to consider search engine optimisation in your current marketing process:

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Location based Search Engine Optimisation is a technique that many businesses incorporate into their marketing strategy. In simple terms, it lets you reach customers based on your location. Now we are in 2020, it is crucial that your business is ranking on search engines for your service in the location you wish to target. It is one of the ways that you can stay ahead of your competition. 

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Google Maps is vital to search engine marketing, especially if you are small business with limited reach. Google maps allows you to reach out to potential visitors and tell them you are nearby to them. Customers want a service that is close to their current location so being reachable and searchable for local key phrases is a huge benefit to your business, e.g. Web design in Birmingham, SEO company in Wolverhampton.

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So, you have made the decision to invest in a new website, either a brand new online business or an update to your existing website. Ideally you would like to work with someone local to create your online vision; trying to find the best web designer in Birmingham can be time consuming as there are so many web design companies in Birmingham. Remaining local is important and beneficial because you will have more contact with the web design company, whilst also working with a fellow Birmingham local business.

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Remaining local is important and beneficial because you will have more contact with the web design company, whilst also working with a fellow Birmingham local business. Here’s how you can narrow your search down...

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