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How to Choose the Right LinkedIn Ads Objective?

Do you know which objective to choose for your LinkedIn ad campaigns? Wondering which objectives deliver the most cost-effective results? In this article, you’ll discover how to use five LinkedIn ads objectives. Learn which objective will give you the results you’re after, find tips for getting the lowest cost per click or cheapest cost per conversion, and more. LinkedIn Objective-Based Advertising If you’re used to advertising on Facebook, you’ll notice that the LinkedIn objectives look very similar. LinkedIn wanted to give Facebook advertisers a similar experience on LinkedIn. LinkedIn has had objectives for quite some time but they’ve essentially been checkboxes and bid types. Now the process is very defined. When you go to set up a LinkedIn ad and click Create Campaign, you’ll see lots of different objectives to choose from. For more, please refer to: https://www.socialmediaexaminer.com/how-to-choose-the-right-linkedin-ads-objective/

#digitally next #linkedin marketing

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Local SEO will increase in importance over the next few years, making it tougher for local businesses to make it to the top of search results. 

To know more about Local SEO visit: https://digitallynext.com/

#digitallynext #digital marketing #local seo 2020 #local seo

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Google Search drops tweet carousels after Twitter hack

Twitter had a serious and concerning security event Wednesday. Google has since removed tweets from its search results.

Google has removed the prominent Twitter carousel of tweets from the Google search result pages after many prominent Twitter accounts were hacked yesterday. If you missed the Twitter hack news, you can read about it on Techmeme. But this news resulted in Google removing Twitter carousel boxes completely from its search results pages.

The Twitter search carousel box is not just gone for those accounts that were hacked but gone for any Twitter account. Google appears to have dropped the box completely from the search results.

Search Engine Land has asked Google if this move is temporary and if we will see the Twitter carousel return to the Google search results. We will update here if we get a response.

Before and after screen shots. The Twitter carousel box usually comes up when searching for any prominent, or even not so prominent, brand name or personality name on Google search. Here are screen shots of before and after:

Data. FiveBlocks shared a chart with me showing that for all the queries the company tracks, 100% of those Twitter carousels have been removed:

SEMRush has data on this change:

RankRanger also has data on this change:

Google and Twitter. Google first added tweets to its search results about five years ago, in 2015. But Google had integration deals with Twitter prior to that in 2011 and earlier.

In fact, SEOs and marketers used these Twitter carousels as a method to dominate the search results. You can see many more examples of Twitter carousels in the Google search results there.

Will this last? Will Google permanently remove the Twitter carousel results from Google Search? I doubt it but we did email Google for clarification on this move. It does make sense for Google to remove it, at least temporarily, as we currently need to figure out if we can trust the posts we see on Twitter.

Why we care. If you are currently using Twitter as a Google search strategy, that might have to go on hold until we determine what Google’s next steps are with Twitter.

Reference: https://searchengineland.com/google-search-drops-tweet-carousels-after-twitter-hack-337686

#Google search strategy #digital marketing #digitallynext

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Digital Marketing | Social Media | Personal Branding

#digital marketing #social media #personal branding #digitally marketing agency in delhi #digital marketing agency