Last Seen Blogs
vinocacao
VINOCACAO
sradlightstab1
Stab
naughtybg3confessions
None of you are free of sin
whitexreflection
Under construction
inne0067
wzory listy 1540
Text
Post 13 Promotion. Review the social media presence for the brand. What tools is it using? Identify and briefly assess its use of a website, social media tool (Facebook, Google+, LinkedIn, Yelp, Pinterest etc.)
Assess the advertising efforts. What tools are being used? Print? Broadcast (TV, Radio), Out-of-Home (billboards, bus stops, taxis etc.) Are they effective?
Have you noticed any sales promotions for the item? What are they, where have you seen them and how effective do you think they are?
Can you determine if personal selling is used for this product? Do you think it would be helpful to use personal selling to help sell the item?
After searching through different media sites for Levi’s Strauss, I found many ways they are getting their brand out via social media. By keeping shoppers updated through news and photos of their products, Levi’s is definitely utilizing the market of social media to better extend the awareness of their products.
On Instagram, photos are constantly being shared of smiling faces and celebrities who are shown wearing the Levi brand throughout their daily schedules. On Facebook, one can find updates on upcoming sale events, news of new styles coming to the market, and ways ambassadors for the brand are going out and making changes that people can be a part of.
Through these websites and social media sites, Levi’s makes known any upcoming sales events, such as when you log in to their website, a promo is shown for 30% off an online order of $100 or more with free delivery. I think these promotions are very helpful, especially around the holidays, because they are creating a desire for customers to buy more than one item when visiting their website. It turns their page into simply just a site to buy one pair of pants, and turns it into a site to check off multiple items on one’s shopping list.
@levistraussco. "Levi Strauss - Levi Strauss & Co." Levi Strauss. N.p., n.d. Web. 21 Nov. 2016
https://www.facebook.com/Levis
0 notes
Text
Post 12 Place (Distribution). Assess the brand’s distribution strategy. Is it using intensive distribution? Exclusive distribution or something in between? What companies does it use to bring the item to its customers? If the product is sold via retailers, do an assessment of the retail strategy for the item. Does it use its own stores? Mass merchandisers? Superstores? Use at least 5 marketing terms to describe the way the item is distributed.
When it comes to distributing their products, Levi’s uses an intensive distribution style. Levi’s can be found in such stores as Macy’s, JCPenny, Sears, and even in superstores such as Costco and Sam’s Club. By putting their product in so many different stores, Levi’s is able to reach a maximum of consumers at all times.
Along with putting their product in multiple different stores, they also have their own outlet stores where customers can see all the new products and product lines they have to offer. Another way is by using fulfillment centers to ship out the product directly to the customers through Levi’s directly. Another way is using distribution centers to get inventory into their retail stores and to superstores that they sell in as well.
Grewal, Dhruv, and Michael Levy. Marketing. New York: McGraw Hill Education, 2017. Print.
@levistraussco. "Levi Strauss - Levi Strauss & Co." Levi Strauss. N.p., n.d. Web. 21 Nov. 2016.
0 notes
Text
Post 11 Trends/Pricing. What are trends in the marketplace that may pose a threat or opportunity for the brand? Describe one and explain how you think the brand might respond. Price: How is the brand priced? Use at least five marketing terms to describe the pricing of the brand in this post.
For Levi’s, competition is constantly posing a threat to the brand. With brands like Calvin Klein, Wrangler, Lee, and the Gap, (noted by mbaskool.com as top competitors) Levi’s is constantly needing to make sure they are delivering their best products at their best speed. Although Levi’s has been able to hold on to the top in sales in the jeans world, with brands like Calvin Klein constantly getting famous faces as spokesmen for their brand, Levi’s needs to make sure not to lose focus in constantly moving forward.
When it comes to pricing, Levi’s uses Target profit pricing. Levi’s has continuously made jeans for the every-day use and has maintained prices that can fit family budgets. By using target profit pricing, they can maximize their profits and direct their budget to other areas of the company. Levi’s also maintains proper pricing by having a Customer Orientation so that they can focus on meeting their customer’s needs and wants in their products. Because Levi’s has always wanted to be a family style brand, they also use a competitive parity when it comes to pricing. By using a competitive pricing style, Levi’s is able to maintain its popularity among families and their shopping habits. Although they do not change their pricing due to the competitors price, they do maintain their prices through knowing the quality of their products, and the loyalty of their consumers.
As quoted from marketing91.com, “Their pricing policy is influenced not by the competitors but by various other factors like costing, market affordability and demand for the product. The company does not compromise with the quality or with the prices of its products because it is confident of its loyal consumers.”
"A Comprehensive Management Resource for Students & Professionals." MBA Skool-Study.Learn.Share. N.p., n.d. Web. 21 Nov. 2016.
"Marketing Blog for Students and Professionals." Marketing91.com. N.p., n.d. Web. 21 Nov. 2016.
0 notes
Text
Post 10 Services. What types of services are associated with this brand? It may just be customer service via the internet, but it may be more than just customer service. For instance, Apple has excellent customer support, which certainly adds to the value of its products. Justify your facts with at least two APA style citations.
Levi’s Strauss has multiple areas where they apply service to their customers. One of them being customer service that they can apply online. Through their website they offer customers the option of selecting which style of jean they want, along with the color, size, and fit of the jean. They also show customer service by providing their customers with the opportunity of getting in touch with them and filling out surveys to provide feedback to the brand so they know that their opinion is being heard. Levi’s has also been proud of their brand and how the quality is what their buyers need and are looking for. Through constantly maintaining their brand and image, they are constantly keeping the shopper as the most important part of their brand.
Another way Levi’s provides service is by putting their product out in stores so that customers may also have a hands on experience when it comes to their products. One of the highest reasons brands see returns from online shopping is because the size that they bought does not end up fitting the way they had hopped. By extending their products from only online and putting them in to stores, they limit the loss of time and money wasted on people purchasing and returning wrong sizes.
Grewal, Dhruv, and Michael Levy. Marketing. New York: McGraw Hill Education, 2017. Print.
@levistraussco. "Levi Strauss - Levi Strauss & Co." Levi Strauss. N.p., n.d. Web. 21 Nov. 2016.
0 notes
Text
Post 9 Brand. Describe the brand using at least 5 terms from the branding chapter. How does the brand fit into the product mix? Are there multiple lines?
Brand Extension- Levi’s has continued to add more value to their brand by constantly adding new fits and styles to their brand. When it comes to Levi’s jeans, they have multiple fits for men that range from: straight, skinny, slim, taper, boot cut, relaxed, and athletic. By creating these many different variations of sizes and fit styles, Levi’s has been able to take a simple jean, and allow it to fit to all body styles. Making the jean an option for people of all walks and sizes of life. As quoted from Levi.com, “A wise person once said that the best way to have a good idea is to have lots of them. Luckily, we have no shortage of ideas — and they’re largely inspired by you.”
Line Extension- Levi’s has also expanded their company to offer more than just jeans to their customers. Levi’s has also branched out, and by understanding their customers and what they have come to expect of Levi’s, Levi’s has created items and nik-naks that can be affiliated with their jean products. Levi’s has expanded their brand to: beanies for the winter seasons, leather belts, pins to be worn with jeans and jackets, as well as socks and wallets. By adding different products to their line, they have basically been able to sell people a pair of jeans, as well as items to put in their pockets. Which is honestly the whole point of marketing. Getting something to your customer, and finding any whole that you can fill with a similar product.
Brand Loyalty- Levi is clearly doing well when it comes to brand loyalty. Seeing how the company was founded in 1853, Levi’s has continued to remain as one of the key brand names when it comes to jean apparel. According to Entreprenuer.com, “Levi’s remains a formidable brand today. Fiscal 2014 revenue increased 2 percent over the previous year to $4.68 billion, and the company commands the highest share of the global jeans market.”
Brand Association- Levi’s has maintained top priority when it comes to the world of jeans, and by doing so has created an engraved image of their brand into people’s brains. With Levi’s simple little logo on the back of their jeans, the red small strip that has “LEVIS” written across it, has become a poster child for their brand and jean. This simple shopping looking for either gifts for another or clothes for themselves. Go in to anyone’s closet and chances are you are going to find at least two or three pairs of jeans that are manufactured by Levi’s. Shoppers know what they want, and they know they can find the quality they are looking for in Levi’s.
Brand Awareness-along with Brand loyalty, Levi’s also has a large brand awareness scale that helps to constantly be bringing back loyal customers who are proud of their product. By maintaining a company that prides itself in providing their customers with the best product they can provide, Levi’s has continued to make their name a constant top-of-mind when it comes to awareness. Not only do they maintain great apparel that is both durable and comfortable, but they are also the original jean. That speaks a lot for a brand when you can say that you are the original
"Entrepreneur - Start, Run and Grow Your Business." Entrepreneur. N.p., n.d. Web. 21 Nov. 2016.
@levistraussco. "Levi Strauss - Levi Strauss & Co." Levi Strauss. N.p., n.d. Web. 21 Nov. 2016.
0 notes
Text
Post 2 Brand: Levi Strauss is a proud company and continues to find new ways to grow their brand. Levi’s is constantly coming up with new ideas and products to always be a key competitor in the fashion industry and to maintain as a top selection for both men and women. Levi’s has been making jeans now for over 140 years, and are showing no signs of slowing down any time soon. Although Levi Strauss is a privately owned business, Levi Strauss K.K., the Japanese affiliate, trades shares publicly in Japan. According to Levi’s Strauss.com, Levi’s does offer public bonds for purchase. Revenue for Levi Strauss, as of 2015, according to Forbes, is estimated around $4.5 billion, with 12,500 employees. Levi’s headquarters are 1155 Battery Street, in San Francisco CA. Levi’s Strauss mission statement is as follows: is to sustain responsible commercial success as a global marketing company of branded apparel. We must balance goals of superior profitability and return on investment, leadership market positions, and superior products and service. We will conduct our business ethically and demonstrate leadership in satisfying our responsibilities to our communities and to society. Our work environment will be safe and productive and characterized by fair treatment, teamwork, open communications, personal accountability and opportunities for growth and development.
www.forbes.com
www.levistrauss.com/who-we-are/
0 notes
Text
Post 1 Start: The brand that I have selected is Levi Strauss. I selected this brand because I enjoy their brand very much and Levi’s have definitely been the go to jeans since I was a child so it came as a no brainer to go with them.
0 notes
Text
Pick it so we can pack it!
Post 7 Packaging. Provide pictures of the packaging. What makes the package special? Do you think any additions/changes need to be made?
Levi’s packaging has a very sharp and elegant look to it. The packaging is done very nicely and even has a rustic, country style look to it. The brand name is written on the packaging allowing the brand name to constantly be seen, and some boxes are even designed to look like the product itself. I think their packaging sticks out in all the right ways and they are doing a great job with it.
0 notes
Text
A fight with a challenge
Post 6 Competition. Who are the brand’s key competitors? What position does the brand hold in the market? (price leader/innovation leader/??) What is the brand’s market share (you may need to guess here).
Top competitors: Lee, Wrangler, Tommy Hilfiger,
Levi is the top selling jean brand in the world based on a study of the last two years. Their 511 series being one of the most popular style of jeans worn. Levi’s is constantly coming out with new styles of jeans, as well as maintaining popular selection in all categories from men’s, women’s, and even kids and toddlers. With everything from popular tops and bottoms, to accessories and colognes. Levi’s continues to find new ways in to the market.
Market share: estimated net sales of 2015 being $4.49 billion
0 notes
Text
Is Levi for Me?
Post 5 Target Market. Identify and define the target market(s) for this brand. Describe the markets using at least 5 demographic and psychographic descriptors from the chapter.
Target market: the everyday shopper who cares about the quality of what they are wearing and are looking for a strong lasting jean with an affordable cost. Student, professional worker, kids and parents. Levi does have more top options for women then they do for men, but their jeans fully cover both genders and all ages.
Demographic: Levi is such an open brand that they do not cater to just one gender or a certain age. They are one of the largest apparel brands in the world
Psychographic: Levi Strauss is designed for everyone. From boot cut for the working man who needs room to move around, to slim fit for those with a fashion sense and enjoy fitting in to their own style. Levi Strauss also designs clothes for toddlers and kids who are going to be crawling around and getting dirty. They took everyone in to consideration when maintaining their brand and are upholding being applicable to all.
0 notes
Text
Love for Levi
Why Give it all for Levi Strauss ?
Because where else can you find perfect fitting jeans for a great price?
1 note
·
View note