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Want To Improve Your Website Visibility? Perform An SEO Website Audit
As a small or mid-size business owner, you have most likely spent your time and money on building the perfect website. If you do not see the traffic and revenue increases you hoped for, it is time to shift your focus from website aesthetics to content creation and SEO optimization so that your websites rank higher in search engine results page (SERP). The answer to the problem is an SEO website audit which will help you generate more sales leads, traffic, and revenue. If you are unsure of what to do, this article will help.
Defining An SEO Audit
When you perform an SEO audit, you are assessing your website for a SERP ranking. An audit will help you identify repairable issues that are causing your site to lag behind your competition. An audit will also offer insight into actions you will need to take to improve your visibility, SEO ranking, competitive standing, technical problems, lead conversions, and site health. It allows you to make a list of what requires immediate attention and what potential security vulnerabilities exist. You will also learn more about how your site ranks when compared to your competition as well as metrics that determine algorithm scoring.
Questions To Focus On
Before you begin to change anything on your website, you need to develop a strategy that will deliver results. An SEO audit is designed to help you improve critical website components, but you need to have a clear understanding of what the problems are and all of the steps you will need to take to improve website function, accessibility, and ranking.
What is your page load speed?
Do you have any broken links?
Is your URL SEO-friendly?
Are there any meta issues?
Is your site mobile accessible?
Have you contributed quality content?
What is your domain authority score?
How are your keywords currently ranking in SERP?
How many qualifying anchor texts and backlinks do you have?
How To Perform A Website Crawl
The first thing you need to do is choose a tool to perform your crawl. Google’s crawl option is a reliable option for your site, or you also can use a tool like SEMRUSH if you want to crawl a single page after you made changes and want to see how it performs. For Google, you click on the Add Property Now button to verify and manage your site. Then, click on ‘Crawl’ or enter the URL for the page you want to check. Then, click on ‘Fetch’ and submit for results of a URL or the URL and its links. Once done, the crawl will begin.
Your web crawl results will provide you with the details you need to make changes. If you need expert advice on SEO or content optimization, give us a call at 978-808-3428. Feel free to add us on Facebook at https://www.facebook.com/johnpottermedia to learn about our services or let us know about the problems you are having with SEO optimization or content production.
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How to Ensure That Your Website Is Your Best Salesperson
Imagine a salesperson that never rested, that always was available to talk to your potential clients, and was constantly drawing in new customers? Your website can do just that. So what goes into training your website to be a good salesperson? What actions can you take to make the most of it? It comes down to considering the value your website can offer for your customers, and presenting this information in a reader-friendly way. You should include comprehensive information about your products and services to effectively “sell” these to your clients before they even talk to you or set foot on your business. You want to do everything you can to make a good first impression.
Your website is always on 24/7, whenever your customers need it.
Your website doesn’t need breaks or vacation time. It doesn’t require special treatment, unless you count SEO optimization. It is a cheaper and more effective salesperson in the long run because it’s always available with the most up-to-date information for your clients, whenever they access it. If set up properly, your website can be an on-demand salesperson to answer your customer’s questions, provide information about your services, and present your business in its best light.
Make sure your salesperson is dressed for success.
For your website to perform the best at its job, it’s important to make sure it’s set up for success. You don’t want your website in a metaphorical cheap suit. You want to make sure your website puts its best foot forward by having a clean, professional design, easy-to-use navigation, a simple color scheme, and integration with your social media platforms. Ensure that your website is mobile-responsive so it will function optimally for your visitors, no matter what device they are using to access it. This will also give you a boost in Google’s search rankings. The information your customers are searching for should be easy to find. Make sure your content is error-free and grammatically correct.
Keep your salesperson ahead of the game.
Just as you want your employees to grow over time, you want to encourage similar growth with your website. It’s especially important to keep your website up-to-date. Make sure your products and services are all listed with the most relevant and current information. Just like many offices hold weekly meetings to update their staff on the latest company information, you have to update your website on a regular basis. If you list prices on your website, always ensure that they are accurate to avoid disappointed customers who may turn away when they discover the real prices.
By employing your website as your top salesperson, you give it the important job of converting traffic into sales. These tips can help improve your website’s ability to be beneficial to your business. Call John Potter Media today at 978-808-3428 to discuss how we can help you make the most out of your website. You can also visit us for more information on web best practices at http://www.facebook.com/johnpottermedia.
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How to Optimize Your Local Business in Local Searches
You may think that because your business is local, it’s not important to have a website or online presence. Instead, you may pour your time and money into expensive local advertising and trying to encourage word of mouth. This is a misconception that couldn’t be further from the truth. Any business in today’s digital environment will benefit from the increased visibility and professionalism that a website provides.
No matter what industry your business falls under, rest assured that people are searching for your products or services locally. Customers of all ages and all walks of life, are increasingly turning to the internet for their purchasing needs. Taking this into consideration, you want your business to be at the top of the search results so you can capture your potential client’s attention before the competition. Focusing on local search optimization enables you to rise to the top and stay there.
Methods to Raise Your Website Ranking
It’s not enough to merely provide a website. Consider introducing a blog or news feature on which you post frequent content that gives more information on your services or provides interesting information to your customer base. No longer just for personal use, a business blog is a helpful tool to keep your customers engaged. It also appeals to Google’s desire to rank sites with frequent, engaging content at the top. By regularly posting content, and keeping it relevant and informational, you’ll rise up and hold on to a strong place in the search rankings. This will translate into more traffic and increased customer loyalty. Make sure your business name and location is in your title tags, your homepage, and on your pages for best results.
Take Advantage of Google’s Business Offerings
One of the most important tasks to check off your list is to submit your business to Google My Business. My Business is a free service that provides local businesses with a position on Google. When people search for your business, your business will have a special listing from Google at the top that includes information you’ve submitted as well as reviews and your business’s location on Google Maps. This is an incredibly useful service that allows people in your area to find you.
Perform Local Keyword Research
The most important keywords for you to pay attention to and optimize are those that people locally are using to find you. This can paint a picture of your online client base and help you adjust you strategy to appeal to them further. You always want to be mindful of crafting your website around the needs of your customer instead of the other way around. Tools like Google Adsearch allow you to perform this research in your local area, setting the radius for a certain number of miles to hone in on exact information.
Place Your Business on Online Directories
Another way to increase your search visibility is to place your website on online directories like Yelp and Citysearch. People use these services every day to find businesses in their area. You may be scared of bad review horror stories, but that is a small concern in comparison to the benefits that these websites can offer. By signing up and optimizing your page with these directories, you ensure that all of the information provided to potential customers is accurate, up-to-date, and informative.
Encourage Reviews
Facebook, Google My Business, and Yelp are generally regarded as the most important places to cultivate online reviews. Encourage your satisfied customers to leave you reviews on these platforms, as well. This word of mouth is highly effective in boosting the credibility of your business in searches. Google reviews show up fluidly in search results, and Facebook is a part of daily life for many people, so reviews in these places can drive traffic to your website and social media.
By taking advantage of these avenues, you can boost your place in the search rankings and bring more traffic in. This can contribute to higher sales and more business over time. If you prefer to outsource local search optimization, John Potter Media can handle this process for you so you can focus on other elements of your business. Call us today at 978-808-3428 to inquire about our services, or come see us on Facebook at https://www.facebook.com/johnpottermedia.
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Grow Your Small Business With Search Engine Optimization (SEO)
Search engine optimization (SEO) is an important element in making sure your website is visible. Without SEO, it’s difficult to rank high in Google’s search results, thereby making it harder for potential customers to find your business. Because SEO is so important, of course, there is no shortage of opinions on what you should do. Unfortunately, some of this advice includes outdated or unscrupulous techniques. While it may be tempting to use some of these techniques, the risks outweigh the benefits as they can lead to Google lowering your search ranking or blacklisting your website altogether. In the end, they’re not sustainable because the traffic they do bring in is artificial.
Why search engine optimization is so important.
For your business to rank on Google and other search engines, especially in the beginning, you need to create ways for it to find you. You do this by utilizing strategies that allow Google to see what your business offers, the industry that it’s a part of, and that your website offers value to your visitors.
Stay away from black hat SEO techniques.
Years ago, when web developers were just starting to understand the power of SEO, certain techniques that are frowned upon now were considered highly effective. This allowed anyone who could play the SEO game to boost their search engine rankings, even if they had a poor quality website. This led to Google realizing that they needed to make changes to preserve the integrity and quality of their search results. These so-called “black hat” techniques are still used by some websites today, but they are frowned upon by Google and will decrease your rankings over time—the exact opposite of your desired result.
Black Hat Techniques You Should Avoid:
Paying for traffic
Link-swapping
Deceitful tactics
Using unrelated keywords/keyword stuffing
Hidden text or tiny text
Spam blogs
Comment spamming other websites
Focus on using white hat SEO techniques.
White hat SEO techniques are those that aim to appeal to real people that are reading your website instead of checking off boxes to satisfy a search engine checklist. They are also techniques that are fully approved by Google’s terms of service, so you won’t risk any penalties. By using white hat SEO techniques, you’re taking into consideration how to best serve your visitors.
White Hat Techniques Include:
Providing quality, original content
Response, mobile friendly design
Quality description in meta tags
Straightforward navigation
Using appropriate groups of keywords that are relevant to your content
White hat techniques take more time and effort to implement, but the payoff is worth it in the long run as Google sees your organic growth. These techniques have the benefit of increasing your visitor’s trust in the integrity of your business and your services.
Additional SEO Optimization Tips
Be sure to stay on top of the latest developments in SEO, especially with every Google update. With so many people competing for visibility online, your website’s SEO strategy needs to remain fluid and adaptable. By focusing on the user experience and always committing to providing quality content, you’re establishing a solid online foundation that will carry you through the inevitable changes and growth of the digital world.
If you’re looking to improve your website’s SEO, contact John Potter Media at 978-808-3428. You can also visit us on Facebook for more tips on SEO at https://www.facebook.com/johnpottermedia.
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Web Design and SEO for Local Businesses
Professional web design and search engine optimization are two important elements of a successful online business strategy. Both of these factors work together to produce higher relevant traffic and better customer reach. By implementing a professional web design and optimizing your webpage for SEO, you’re positioning your website for success.
Professional Web Design Basics
A quality web design elevates a business’s website to the professional level. This is especially important for local businesses—any business can post a few basic pages, but a modern design tells your potential clients that you are serious about your online presence. While the options exist to use an automated program or design your website yourself, the best long-term solution is to hire an experienced web design company that knows the ins and outs of the design process. The most important elements of a good design are simple navigation, a clean design, an appropriate color and font scheme, and high-quality graphics.
The Importance of SEO for Local Business
Search engine optimization is important because search engines are how most of your visitors will find your website, usually while searching for relevant products and services. SEO is one of the best and most cost-effective investments you can make in your business website’s development, but it does require knowledge of the latest SEO best practices and how to implement them. Google’s algorithms are always changing, so it’s important to adjust your SEO accordingly.
SEO practices that you should implement for best results are focusing on creating engaging content that is relevant to your customers, using keywords that describe your business, and encouraging visitors to engage with comments and social media. You want to make sure that your website is free from errors, that all of the links you provide work correctly, and that your layout is mobile-responsive. All of these elements will give your website an organic boost in search rankings built over time.
Putting the Two Together
You want your website to immediately engage your visitors when they arrive. It’s also important to continuously update your website with relevant, fresh content to hold on to your position in the search rankings. Keep SEO in mind as you are creating and posting this content. You can do this by considering a news feature on your homepage, or articles concerning any services you offer. Make it easy to navigate between pages, and ensure that the most important information about your business easy to find. Include a contact page so that customers that want to engage further can do so easily. Make sure to link your website to your social media, too.
By ensuring that your website has a professional design, solid navigation, and takes advantage of the latest SEO strategies, you’re greatly increasing the chances of your business website being a success. These basic building blocks can set your web site up with a solid base to grow from as you progress.
Having difficulty knowing where to get started? We offer complete SEO and web design strategies at John Potter Media. Give us a call at 978-808-3428. You can find out more information about web design and search optimization on our Facebook page at https://www.facebook.com/johnpottermedia.
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Stand Out With a Professional Website
If you think about it, your website is like your business resume. It showcases your talent, your expertise, and tells customers why you are the best at what you do. As such, your website needs to look as professional as your resume would be if you were applying for a new job.
There are many templates available online today that invite you to try and build your own site. Those are great if you have a background in web design, security, and coding and if you have the time to implement everything. The reality is: you own your own business and often do not have time to keep your site up to date, secure, fresh, and professional by appearance.
Your website is the first impression for a potential client. Does it stand out? Does it look professional? Do you share your url with pride, or hide from it? If you’ve answered no, or skillfully avoid discussions about your website, it’s time to call us at John Potter Media.
If you’re still not sure why a professionally designed website is important, here are a few pieces of advice:
The majority of consumers today use the Internet to research a company, service, or product.
If your site isn’t user-friendly, users will go to one that is.
A professional design impresses upon people your professionalism.
Consumers consider a website a reflection of you.
Trustworthiness, or lack thereof, comes across on a website.
A professional website acts as your personal sales representative 365 days a year.
The best websites rank well in the search engines.
If your site isn’t working to make your business better, then it is not doing its job. Your site is a business card, resume, marketing plan, and sales team all in one. When you work with John Potter Media, we design a professional site that reflects your professional image, draws in new visitors, and grows your customer base. The result is a successful website that works for you, not against you.
At John Potter Media, we can create a new, engaging website for your business so customers see you as an expert in your industry. You’ll gain credibility and trust while consumers easily navigate your website. Do yourself and your business a favor and call us today. We can discuss your business goals and work to achieve the outcome you deserve.
Whether you need to enhance your social media posts, improve your website, update your content, or simply need graphic design work, John Potter Media is your one stop shop for it all. We provide a secure platform for our customers and work to help you gain more revenue through your website.
Call us at 978-808-3428 to discuss your website. Learn more about our professional web design and online marketing services by visiting our Facebook page at https://www.facebook.com/johnpottermedia.
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Does Your Website Generate Leads?
Does your website produce quality leads? How many people call you from viewing your website? How many inquiries come through your website every month?
These are all questions small business owners have asked from time to time, but rarely know the answer. If you are one of these owners, then read on to discover how you can make your website work with you, rather than against you.
First, take a look at your current website. Is it mobile ready, how does it appear on PC’s, phones, and tablets? Your website needs to adapt to any kind of device for optimal user experience. If a user has trouble navigating your website, they’ll be quick to leave and your competition will benefit.
Professional web design and appearance aside, how does your website perform? The most frustrating part of a website is when it seems to just sit there in the vast expanse of the internet and doesn’t help your business grow.
Your website should be helping you. You can use it to produce new leads, market your business, engage current clients, and entice new customers. No matter how large or small your business, a solid online marketing plan can help you achieve your sales goals.
Here are a few of the great benefits you’ll see with a concise online marketing plan.
Brand awareness: Consistent content keeps your brand fresh in your audience’s mind. Blogging, advertising, emails, and new content engage consumers. When they need your services or products, you’ll be the first name they’ll call.
More visitors: Content rich in keywords drive people to your website and increase your potential leads. Generate more visitors to your site with a professionally designed website, calls to action, social media, and advertisements.
Target audience: Online marketing and analytics can help you target a segment of the population for the greatest leads. Pay per click advertising, email campaigns, and keyword research increases visitors and leads.
On-demand marketing: Online marketing is fast. Need to drive sales? Post a discount or highlight a service you’d like to promote. Consumers like, share, and repost when they trust a brand and have a good customer experience.
Gain insight: Understanding the analytics of your website is crucial. Analytics can tell you what content engaged users the most, how many people visited your website, and which visitors are true leads.
Often business owners don’t have the time to navigate the numbers and analytics, let alone write and post new content on their website. This is where John Potter Media comes in. Let us help you achieve all the great benefits associated with a great online marketing plan. You’ll see more visitors to your site and an increase in revenue.
Call John Potter Media at 978-808-3428 to see how we can help you with a strong foundation for your online marketing plan. Learn more about the solutions and services that help you accomplish your business goals by visiting our Facebook page at https://www.facebook.com/johnpottermedia.
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SEO And Online Marketing For Websites
Ever wonder how much traffic your website gets or how well your website is working for you and your business? We know, by now, that more visitors to your website equals more qualified leads. The more leads, the greater your sales conversion rate. The more sales, the better your revenue flow. Right?
So, how do you generate more traffic? Getting found online is essential for businesses in this day and age. With over 90% of potential customers searching the internet before ever making a phone call to your company, you need to be sure your website is visible.
The invention of the World Wide Web has changed the manner in which consumers do business. They use it to research, gather information, shop, communicate, and explore. But people are fickle. The Internet has given us information at the touch of a button. Customers want information and they want it fast. Traditionally, if a consumer performs a search query, they’ll look at the first page and the top 10 ranked website results. Is your company listed?
If your business is not listed, it’s time for a change. At John Potter Media, we help you get found online. The greatest benefit of the Internet is that it lets small business owners compete with large corporations. With the right tools, keywords, and content, your website can rank in the top 10 search results on all of the major search engines.
Let’s look at how you can achieve a top ranking website:
SEO – Search Engine Optimization: Your website needs to be optimized for the search engines. Proper coding and keywords placed throughout your site will allow Google and the other search engines to index your content for relevant searches.
First Impressions: Does your site look professional? This is the first glimpse into your business. Users who aren’t impressed with your site will move on to the next site. Appearance equals trustworthiness in the internet world.
Build traffic: Search engines look for fresh content. The more often you add content like blog articles, new pages, social media posts and updates, the more often the engines will crawl and index your website which moves your site up in the ranks.
Have a call to action: Entice visitors to sign up for a newsletter, or offer discounts. The longer a customer stays on your website, the hotter the lead.
Make the most of your data: Nurture leads generated from email and newsletter signups, social media posts and online marketing. Constant, but not annoying, chatter, so to speak, will keep your name fresh in consumers’ minds.
Take advantage of the analytics of your site. This information tells a story in itself. What additions to your site garnered more visitors? What days to people visit the site? How long do people stay on your pages? What searches did they perform to arrive at your website?
At John Potter Media, we take all put all these issues into play for a robust solution that brings in more visitors and generates more leads. If you want to know how many visitors are on your site, or how to improve your search ranking, give us a call. Grow your business and get found online!
Call us at 978-808-3428 to schedule a review and learn how your website can move to the top of the results pages. Learn more about our online marketing and SEO services by visiting our Facebook page at https://www.facebook.com/johnpottermedia.
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Grow Your Business with Online Marketing
With a little more than 100 days left until the holidays, now is the time to start pondering how to best reach potential customers. If you are selling products this can be as easy as posting sale announcements online and promoting your brand. But what do you do if you offer services such as plumbing, contracting, electrical work, landscaping, and other similar categories.
You don’t have to sell an object to utilize the great capabilities of the World Wide Web. Sales growth can be achieved for any industry through online marketing. The key is to know how to do it. At John Potter Media, we specialize in getting your business found online. So how do we do it?
First we design a professional site. This is the first impression a consumer has of your business so it needs to stand out and look amazing. With over 90% of customers using the internet to find you, your website should convey professionalism, be informative, and react compatibly to any device.
Next, we develop a marketing plan specific to your business. Who are your ideal customers? What services do they need? How can you help them? Why are you the best at what you do? Combining all of these answers helps create a unique plan that markets your business online. When done right, you’ll generate more leads and convert more leads to sales.
Stay relevant and ready. Your website is a 24/7 sales person. It is the always on, always accessible way to reach consumers night and day. When you website is optimized to its fullest you can expect an increase in visitors to your pages. Provide relevant, up-to-date content that promotes your brand and serves a purpose.
Target growth with Facebook marketing campaigns, pay per click advertising, and online marketing via emails and blogs to deliver your message to clients.
Never ignore the potential of the internet. Social media, instant information, and customer reviews all grow your visibility. How you react and respond online builds your reputation and influences how customers will interact with you.
These are just a few of the ways we’ve helped our clients. If you are ready to get found online and want to grow your business through online marketing, give us a call. We’ll align a solution with your business goals and help you increase your revenue. We offer services such as web design, web hosting, SEO, pay per click advertising, and social media marketing in order to give you a vast array of solutions. Together, we’ll tailor a solution perfect for you company.
Call us at John Potter Media to schedule an appointment at 978-808-3428 and get your business found online. Learn more about our services by visiting our Facebook page at https://www.facebook.com/johnpottermedia.
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Web Design & Online Marketing
John Potter Media - Web Design & Online Marketing
Your full service web solutions company
Call us at 781-246-0210 or visit our website at www.JohnPotterMedia.com
#webdesign #seo #ppc #marketing #advertising #online-marketing
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Facilitate Growth Through Facebook Marketing
An advertising campaign for one business involving direct mailers and print ads may work for some businesses, but in the age of social media, it is important to explore how print and online marketing techniques work best for you.
Your business is unique in that it is yours. Sure, you have competitors, but it is how you define your capabilities and services and products that sets you apart. At John Potter Media, we love the graphic design components that go into a professional print ad campaign- be it mailers, flyers, or brochures. We bring that experience and success into the social media platforms in order to showcase your talents and grow your revenue.
Here are a few ways that a specialized Facebook marketing plan can set you apart from your competition and build your brand online.
A well thought out Facebook campaign lets you promote your brand in a professional manner while growing your network of potential clients.
Consumers are more likely to choose a company they’ve seen in front of them than others. A Facebook message delivers relevant content to their daily feed and builds brand awareness.
Smart content is key. Build a loyal following by offering content rich in quality. Don’t waste your customer’s time by posting information that doesn’t succinctly promote what you offer.
Marketing on social media sites keeps your company fresh in consumers’ minds. When they need your products or services, they’ll remember you first.
Mailers and social media ads can target specific demographics. However, more specific segmentation advertising can be accomplished via social media.
Junk mail gets tossed out but Facebook posts are easily at potential customers’ fingertips and just a click away.
Send your message in real time to promote your business. Want to host a pop-up sale or focus on a particular service for the season? Facebook advertising has immediate results.
Design a strategy that corresponds with your business. Schedule out ads so your marketing plan is always working for you, even when you’re too busy.
Consumers engage online better with social media than with print material. Post a call to action to deliver revenue results that increase revenue and grow your customer base.
The exponential increase of posts as your message gets shared and liked and tweeted is incomparable to that of what print advertising can achieve. Let John Potter Media construct a strategic Facebook marketing plan that will surpass your expectations. Get in front of your customers and drive business with a professionally designed Facebook advertising and marketing solution.
Call us at to discuss how John Potter Media can help you get in front of your potential customers and grow your brand at 781-205-9600. Learn more about our services and solutions that accomplish your business goals by visiting our Facebook page at https://www.facebook.com/johnpottermedia.
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Is Direct Mail Dead?
Do you open your mail over the trash so it’s easy to throw out the junk mail? Many people do the exact same thing day after day giving direct mail less than a second before tossing it in the trash. If you have an ad inside one of the flyers or a postcard do you even have a chance of reaching residents?
Years ago, businesses had to advertise in the Yellowpages to reach people in their local communities. You would design the ad, add your contact info and pay for the year and you were all set. People who needed your service new where to look and they would call you directly from those ads, sometimes from a rotary dial phone. Some families would hold onto those old Yellowpages for 10-20 years. Local phone books have basically died since the internet changed the way we all communicate and find information and I believe direct mail is on its last breath as well.
For the amount of money, it takes to design professional ads, print the marketing materials and then pay for postage to thousands of homes is it really worth it anymore? Especially since so much of our daily mail is “junk mail” how often are people viewing our small business direct mail ads? Not nearly enough.
At John Potter Media we help local companies grow their business online and one of the ways we do that is through Facebook Advertising. I believe Facebook is a more effective way to reach local residents with our services and products than using direct mail. With Facebook Ads you can display your ad to the very same local residents you target with direct mail but it’s a lot less intrusive way to get your message out there. About 2 Billion people are using Facebook regularly now and that includes most Americans. People are spending more time on Facebook than they are watching tv. Shouldn’t you be advertising where your customers are spending most of their time?
With Facebook Ads you can target the audience you want to market to and leave out the people you don’t want. You select the audience you want to advertise to in the towns you want to work in. You can choose an individuals gender, age, behaviors and interests. You can advertise to people who have liked your competitors page or create a custom audience from all the emails in your list. And once you find the right audience you can create “Lookalike” audiences to expand and scale your audience. Its truly amazing just how many ways you can choose to advertise on Facebook.
If you are tired of wasting money on direct mail and you’re interested in reaching people who truly want what you are selling give us a call at 781-246-0210 to discuss how Facebook Ads can help you.
Please fill in the form below to send us a message online. We will follow up with you within 24 hours.
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Web Design & Online Marketing
John Potter Media - Web Design & Online Marketing
We build websites that build your business
Call us at 781-246-0210 or visit our website at www.JohnPotterMedia.com
#webdesign #seo #ppc #marketing #advertising #online-marketing #johnpottermedia
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5 Reasons Why You Should Advertise on Facebook
Over the years we have worked with many companies on Google Adwords campaigns and direct mail to get more customers. Lately we have seen a lot of promise in new Facebook Ad’s. The Facebook system has been optimized for mobile phones and works incredibly well. There are several reasons why you should be advertising your business on Facebook these days and below are just 5 of them.
Give us a call at 781-246-0210 if you are interested in marketing your company on Facebook.
#1: Your Audience Is on Facebook
With 1.49 billion members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since search.
#2: Facebook Ads Are Cheap
Facebook ads tend to cost less than other online marketing channels cost and a lot less than direct mail. Just make sure that you set reasonable daily Facebook budgets so you don’t exceed what you’re able to spend.
#3: The Targeting Capabilities of Facebook Are Exceptional
Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can find your audience with targeting capabilities to maximize your budget.
#4: Facebook Is Excellent at Remarketing Your Audience
Remarketing works by targeting an audience that has already visited your site, and therefore is more likely to be interested in your products or offerings at some level.
#5: Facebook Allows You to Find New Qualified Leads Easily
Once you’ve found an audience that converts you can develop “lookalike audiences” where you can take a custom audience and Facebook will reach NEW people who are similar to that audience and therefore likely to be interested in your business.
John Potter Media has been building websites and online marketing campaigns since 1997. Call us today to discuss how we can help you advertise on Facebook! 781-246-0210
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Web Design & Online Marketing
John Potter Media - Web Design & Online Marketing
Website solutions that work
Call us at 781-246-0210 or visit our website at www.JohnPotterMedia.com
#webdesign #seo #ppc #marketing #advertising #online-marketing #johnpottermedia
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Social Media Success Through Facebook Advertising
Learning how to navigate and use Social Media to your business’s advantage may seem like a difficult or time-consuming job. Let John Potter Media set you up for success so you can target the audience you want and grow your online footprint while increasing your sales.
Having a Facebook page for your business is similar to your company’s website. It needs fresh content, it needs to reach your intended audience and it needs to produce an ROI that makes sense. Small business owners who only set up their company page yet neglect to add engaging content or information will never see the true power Social Media has in today’s marketplace.
Your potential customers use Facebook, which means this is where you need to be. Just one click of the ‘like’ button can exponentially increase your online visibility. For this reason, you should be advertising through your page in order to gain the most visibility. Paid Advertising isn’t just for the Internet anymore. While still effective, you need to take into account how to use Social Media outlets like Facebook to your advantage. We recently posted an article about the 5 reasons you should advertise on Facebook. Today, we’ll expand on this and focus on target marketing.
Your Facebook advertising campaign is only successful if it reaches your intended audience. The benefits of using this Social Media giant means:
You can select the specific country, state, and city in which your potential customers live.
Your business can be shared with Facebook users who have similar interests.
Control over who your audience is through your page.
Specific demographics can be targeted to include the best age range for your business, education level, male or female audiences or all of the above.
An increase in leads that are qualified as warm.
With Facebook Advertising you can set your daily budget and develop your campaign to work for you. The fresh content will boost your online presence and target your intended audience members. Additionally, you can easily adjust your target market based on the data you collect as you go.
At John Potter Media, we understand how much work it takes to run your own business. If you don’t feel you have time to successfully set up and run an ad campaign then give our team a call. We’ll manage your company’s social media accounts and Facebook ads so you can be sure you’re targeting the right people for your business. Set your budget and let our team help you achieve your sales goal.
If you’re looking to grow your revenue through online resources, give us a call today. Reach us at 781-246-0210 to discuss how we can help you or visit our Facebook page at https://www.facebook.com/johnpottermedia.
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5 SEO Practices to Avoid
One of the most important parts of your online marketing is Search Engine Optimization, or SEO. Did you know that nearly 90% of consumers use the internet to find a business in their area? And, almost 97% of those consumers use a mobile device to perform their search? With those numbers, it is detrimental that you take the right steps with your marketing campaign so you can be found in those online searches. Unfortunately, most small business owners have a hard time keeping up with the ever changing best practices that surround SEO. The good news, though, is that understanding what practices NOT to do when it comes to SEO is just as important as knowing what to do.
At John Potter Media, we work with our clients to help determine the right SEO practices for their business. Along the way, we’ve transformed websites to increase revenue, drive website visitors, and improve search rankings. We know what it takes to help you get found with good SEO. However, here are some bad SEO practices that can turn into bad news for your business without the help of a professional stragegy. Make sure you are not doing any of these tactics:
Ignoring business listings
The quickest way to lose a potential customer is by providing incorrect or no information on business listing websites. The first thing you should do for your company and website is register with Google Business Listings. Make sure all of the information is correct. Also make sure to check listings like Facebook, Yelp, and Yellowpages; correct any misinformation. Every business needs to register on Google+ and Bing, as well. These registries will improve your search ranking and help customers find you. One final place to register is with your local Chamber of Commerce and area business sites where locals may go when looking for your industry and services.
Disregarding mobile navigation
We mentioned above that over 90% of consumers use their mobile device to search for area businesses and services. Your website may look great on a computer, but in the hands of a potential customer on their handheld device, if your site has them scrolling back and forth and zooming in just to find your information, then you’ve failed. This is a HUGE red X! Mobile devices are designed to make our lives easier. If your website makes it harder, guess how long that person is going to stay on your site? Less than 5 seconds! On top of that, Google docks your site if it isn’t mobile ready making you drop in the rankings.
Neglecting your website
Your business is a living thing. You need to nurture it, keep it clean, care for your employees, and make sure it runs efficiently. This is true for your website, too. If you create your own site and then do nothing more with it, you’ll find yourself on page 5 of the search engine pages pretty quickly. You’ll be left to wonder where your customers went. A website needs to be constantly updated and tended to in order to thrive. Google loves fresh, engaging content and rewards that content with high ranks. Utilize news and blog features to draw in customers and to ensure your website performs as it should.
Do-It-Yourself
If you are a dentist, do you think you could build an office building? If you are an architect, do you believe you could run a manufacturing plant? No? So what makes you think you can build a website that will be properly coded and perform at the top of the search engines. We all have our own unique roll in life. An optimized website needs meta tags, UI/UX, on-page SEO, off-page SEO, keywords, and mobile readiness. DIY sites might get you started, but without SEO best practices, it will be a sitting duck that slowly sinks to the bottom of the pond.
Snub and ignore reviews
Most local businesses will say a percentage of their clientele comes from word of mouth. That extends to your website as well. Check online reviews on third party sites for comments and reviews about your business. Ignoring a comment, whether good or bad, is a bad omen for your business. Respond with gratitude, or reach out to an upset customer to see if the situation can be turned around.
When you avoid these 5 bad SEO practices, you will help your online marketing be the success it needs to be. If you need help transitioning your site into an optimized website that draws in visitors, then give John Potter Media a call. Reach us at 781-246-0210 to schedule an appointment or visit us at https://www.facebook.com/johnpottermedia to learn more. We partner with small business owners like you to help you make a powerful online statement.
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