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WhatsApp Business and all the fuss about it…
WhatsApp Business and all the fuss about it…
Simply put, WhatsApp Business allows companies to safely and securely message their customers directly within the WhatsApp messaging platform. One advantage over SMS is that WhatsApp is tied directly to a single phone number and provides a branded business profile rather than a string of digits. This allows consumers to immediately know who they are chatting with or receiving messages from. WhatsApp also provides reliable delivery information, providing companies the additional benefit of knowing what messages have been delivered and, ultimately, read.
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There is also a growing trend to use business messaging for ‘conversational commerce’ purposes: enabling sales and support teams to answer product or customer service questions with rich, contextual messages that will, ultimately, facilitate a new transaction or keep a current customer happy.
Since WhatsApp comes preinstalled on many smartphones worldwide, user adoption has skyrocketed and is continuing to grow. That means your customers are probably already using the app. To make that customer connection, all you need to do is set up a WhatsApp Business profile and associate it with your business number And because your business presence is tied to only one phone number (short codes not required!), you can easily include it in all of your marketing programs to entice more customers to make that direct connection with you.
Employing WhatsApp Business as part of your messaging strategy can be a game changer—a necessary tool to help you remain competitive. We've compiled five reasons to consider using WhatsApp Business in your customer communications.
Creating superior brand connections.
Cementing great brand relationships with customers is the holy grail for most businesses. And WhatsApp delivers on that promise by providing businesses with a closed, personal environment in which to communicate one-on-one with their customers. With WhatsApp, companies create ‘Business Profiles,’ a unique, fully-branded business identity. This allows you to provide specifics like email and phone contacts, social media links, store addresses, website URLs, and suitable business details or offers. More importantly, your WhatsApp Business profile gives you the opportunity to inject your brand personality with every customer interaction. And because WhatsApp verifies all business accounts, your customers are assured it’s not an imposter on the other end when they opt-in to connect with you.
Connecting with customers where they already are.
When was the last time your office or home phone rang? Or the last time you responded to direct mail? Traditional communication channels like these—and even more recent digital ones like SMS and email—are no longer solely meeting consumer demand. In fact, they’re being abandoned in favor of more convenient omnichannel solutions. Successful companies understand that to deliver exceptional customer experiences they have to fish where the fish are and be on the channels their customers prefer. In fact, a Dimensions Data study reveals that nine out of ten consumers would prefer using messaging to communicate with businesses, and, according to Nielsen, 56% would rather message customer service than speak on the phone.
Engaging globally.
If your customer base is global, or if your customer travels globally, know this: as of early 2018, WhatsApp is the number one messaging app in 104 countries. And it has the highest smartphone penetration rates as high as 95% in some of those countries. Because it’s free for users, WhatsApp has, in less than a decade, become the most popular app for personal and business conversations. That popularity is unrivaled in Latin America, Europe, Africa, and Asia, with the exception of China who tends to prefer WeChat for business communications. The rise of smartphone penetration in these regions has also accelerated the use of messaging apps as a preferred channel for commercial transactions, as well. If you want to tap into a more global market, WhatsApp should absolutely be in your communications portfolio.
Messaging privately and securely.
Adhering to ongoing in-country regulations and compliance issues is a constant struggle. One of the most significant benefits of WhatsApp is its end-to-end encryption and strict attention to protecting subscriber privacy. The appeal to WhatsApp users is obvious: customers want a familiar but secure way to connect with businesses they’re looking to engage with. And as the need for businesses to remain compliant and secure is a constant balancing act, WhatsApp safeguards companies, as well. Also with two-factor authentication (2FA) baked right into the app, you can rest assure that the users you’re messaging with are, indeed, who they say they are.
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WhatsApp Business and all the fuss about it…
WhatsApp Business and all the fuss about it…
Simply put, WhatsApp Business allows companies to safely and securely message their customers directly within the WhatsApp messaging platform. One advantage over SMS is that WhatsApp is tied directly to a single phone number and provides a branded business profile rather than a string of digits. This allows consumers to immediately know who they are chatting with or receiving messages from. WhatsApp also provides reliable delivery information, providing companies the additional benefit of knowing what messages have been delivered and, ultimately, read.
For more details on our products and services, please feel free to visit us at: whatsapp broadcast malaysia, whatsapp online panel, whatsapp online panel malaysia, website design agency, website design service & website design price malaysia.
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There is also a growing trend to use business messaging for ‘conversational commerce’ purposes: enabling sales and support teams to answer product or customer service questions with rich, contextual messages that will, ultimately, facilitate a new transaction or keep a current customer happy.
Since WhatsApp comes preinstalled on many smartphones worldwide, user adoption has skyrocketed and is continuing to grow. That means your customers are probably already using the app. To make that customer connection, all you need to do is set up a WhatsApp Business profile and associate it with your business number And because your business presence is tied to only one phone number (short codes not required!), you can easily include it in all of your marketing programs to entice more customers to make that direct connection with you.
Employing WhatsApp Business as part of your messaging strategy can be a game changer—a necessary tool to help you remain competitive. We've compiled five reasons to consider using WhatsApp Business in your customer communications.
Creating superior brand connections.
Cementing great brand relationships with customers is the holy grail for most businesses. And WhatsApp delivers on that promise by providing businesses with a closed, personal environment in which to communicate one-on-one with their customers. With WhatsApp, companies create ‘Business Profiles,’ a unique, fully-branded business identity. This allows you to provide specifics like email and phone contacts, social media links, store addresses, website URLs, and suitable business details or offers. More importantly, your WhatsApp Business profile gives you the opportunity to inject your brand personality with every customer interaction. And because WhatsApp verifies all business accounts, your customers are assured it’s not an imposter on the other end when they opt-in to connect with you.
Connecting with customers where they already are.
When was the last time your office or home phone rang? Or the last time you responded to direct mail? Traditional communication channels like these—and even more recent digital ones like SMS and email—are no longer solely meeting consumer demand. In fact, they’re being abandoned in favor of more convenient omnichannel solutions. Successful companies understand that to deliver exceptional customer experiences they have to fish where the fish are and be on the channels their customers prefer. In fact, a Dimensions Data study reveals that nine out of ten consumers would prefer using messaging to communicate with businesses, and, according to Nielsen, 56% would rather message customer service than speak on the phone.
Engaging globally.
If your customer base is global, or if your customer travels globally, know this: as of early 2018, WhatsApp is the number one messaging app in 104 countries. And it has the highest smartphone penetration rates as high as 95% in some of those countries. Because it’s free for users, WhatsApp has, in less than a decade, become the most popular app for personal and business conversations. That popularity is unrivaled in Latin America, Europe, Africa, and Asia, with the exception of China who tends to prefer WeChat for business communications. The rise of smartphone penetration in these regions has also accelerated the use of messaging apps as a preferred channel for commercial transactions, as well. If you want to tap into a more global market, WhatsApp should absolutely be in your communications portfolio.
Messaging privately and securely.
Adhering to ongoing in-country regulations and compliance issues is a constant struggle. One of the most significant benefits of WhatsApp is its end-to-end encryption and strict attention to protecting subscriber privacy. The appeal to WhatsApp users is obvious: customers want a familiar but secure way to connect with businesses they’re looking to engage with. And as the need for businesses to remain compliant and secure is a constant balancing act, WhatsApp safeguards companies, as well. Also with two-factor authentication (2FA) baked right into the app, you can rest assure that the users you’re messaging with are, indeed, who they say they are.
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Do businesses really need a Website Redesign Strategy?
Do businesses really need a Website Redesign Strategy?
This age is marked by change and in the coming decade the design in vogue today will not be long before it is phased out. Among the many factors that will spur this trend, one of the leading ones will be the shifting web browsing preferences of the customers.
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Mobile and Desktop Browsing
Mobile browsing has already been talked about a lot alongside an increasing emphasis on the dying of the desktop. While the former does hold substance, the latter has been overstated. Many different surveys have pointed out the fact that a sizable chunk of the population still goes back to the desktop for that perfect web experience. One thing can be deduced, that the website redesigns have to be optimized for mobiles but one cannot put the desktops on the back-burner.
Options Galore
In times like these, the human race is truly blessed. There are so many reasons to substantiate this, but keeping to the context one can say that the internet space is loaded with options. Every day nearly 400 new websites foray into the online expanse and there is nothing to check this trend. Competition is stiff and is rising, so there has to be a constant push of innovation to sustain. Internet audience will not compromise on quality, simply because they do not have to.
Changing Online Usability Trends
One more reason why you will have to work around how to redesign your website are the changing of the online trends and newer design requirements hitting the markets. The primary aim is to enhance the usability in terms of responsiveness, quality of design, and also the load speeds. Remember, it does not only have to be skewed in favor of mobile responsiveness, but desktops are also equally significant and will continue to remain so.
Personalization
With the influx of technologies like AI, NLP, and other AR or VR, marketing no longer is restricted to blanket approaches. The same even goes for many designs. You have to introduce personalization in various touches you make with your audience and your visitors. That goes a long way to say that you really care and they have been well-thought of. Many cues like your landing pages, emails, texts, and even the sequence of showing preferences can be based on past browsing history. That’s why it is getting popular and important to keep a tab on your loyal customers.
Before we actually dig deeper into the nuts and bolts of how to redesign your website, let us see how important is the usability of website designs.
Many popular pieces of research have highlighted the fact that a good majority of people, as many as 93% do not stay on a website for long due to a display failure while as many as 90% leave a website due to its poor design. Also, an equally good majority are turned off due to the awful loading speed. So, usability has a lot of perspectives and all those have to be seriously dealt with for a weaving a complete user experience.
Does Your Website Need a Redesign?
Just like art, good website designs always have a scope for improvement. Designers who spend so many hours designing those perfectly tailored web designs invest much more than their time and skills into them. Good website designs have to design keeping the audience in mind and powered by emotion. Not only that every designer needs to have a clear website redesign strategy in place as many changes have to be factored in taking into account the industry trends.
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Small Businesses Must Use WhatsApp as a Marketing Tool : Part 2
Small Businesses Must Use WhatsApp as a Marketing Tool : Part 2
3. Nonintrusive feedback
You can use WhatsApp to request a feedback from your clients in a discreet and low-key manner – they are much more likely to respond to a text message in a personal chat then answer an incoming call from an unknown number.
You can also use the app for opinion polls and market research. With an opening rate of 70%, you may rest assured that the opinion you get from your customers is relevant and representative.
Ask your clients about their preferences as for products (what ice-cream flavor do they like the most, what new item they would like to see on a menu, what coveted service is not yet available) make it in a creative and entertaining way. Stay in touch with them and increase brand loyalty by sending them new offers and season greetings.
4. Speed
WhatsApp provides every possibility for an all-around customer support: in empowers swift response to customer queries, complaints and suggestions. On top of that, chatting via WhatsApp is much quicker that mailing and your customers are more willing to engage in a conversation.
On the other hand, you too must do whatever it takes to stay available and to respond immediately. What is the use of having a WhatsApp account for your brand, if it takes hours to get an answer from you? Make sure you have dedication and resources to maintain contact with your customers in ASAP mode.
5. Personal touch
In WhatsApp you are free to be more informal compared to e-mail. It is a perfect tool for one-to-one communication. This feature makes WhatsApp perfect for small and medium business. Make the most of it. You are addressing your customers directly and personally.
It will be appropriate to personalize your brand account as well. A persona behind the avatar may be a real community manager, a mascot, a fictional character.
On the other hand, for big business with great numbers of customer queries such approach may be impractical, as it is difficult to handle and stay casual and personal. Still big renowned brands (such as Sony and Absolut) use WhatsApp for exclusive promotions and campaigns.
Although one-to-one communication is much more preferable than group chats with regard to marketing and customer support, there is also a broadcast feature for a wider reach.
When you are “broadcasting” you can send the same message to 250 contacts from your list at once, and they will not see other recipients, as well as will not be bothered by group message notifications when someone answers your initial message.
This is a great marketing opportunity. Even if you need to reach more than 250 customers, broadcast still works great: you can create specific lists with different demographics or simply duplicate the message.
Although each day brings its own fads and crazes and many feel unwilling to hop on a bandwagon each time, WhatsApp is too good an opportunity to miss! Give it a chance and try in out at least as a secondary marketing instrument and you will see if it meets your needs as a business.
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Small Businesses Must Use WhatsApp as a Marketing Tool : Part 2
Small Businesses Must Use WhatsApp as a Marketing Tool : Part 2
3. Nonintrusive feedback
You can use WhatsApp to request a feedback from your clients in a discreet and low-key manner – they are much more likely to respond to a text message in a personal chat then answer an incoming call from an unknown number.
You can also use the app for opinion polls and market research. With an opening rate of 70%, you may rest assured that the opinion you get from your customers is relevant and representative.
Ask your clients about their preferences as for products (what ice-cream flavor do they like the most, what new item they would like to see on a menu, what coveted service is not yet available) make it in a creative and entertaining way. Stay in touch with them and increase brand loyalty by sending them new offers and season greetings.
4. Speed
WhatsApp provides every possibility for an all-around customer support: in empowers swift response to customer queries, complaints and suggestions. On top of that, chatting via WhatsApp is much quicker that mailing and your customers are more willing to engage in a conversation.
On the other hand, you too must do whatever it takes to stay available and to respond immediately. What is the use of having a WhatsApp account for your brand, if it takes hours to get an answer from you? Make sure you have dedication and resources to maintain contact with your customers in ASAP mode.
5. Personal touch
In WhatsApp you are free to be more informal compared to e-mail. It is a perfect tool for one-to-one communication. This feature makes WhatsApp perfect for small and medium business. Make the most of it. You are addressing your customers directly and personally.
It will be appropriate to personalize your brand account as well. A persona behind the avatar may be a real community manager, a mascot, a fictional character.
On the other hand, for big business with great numbers of customer queries such approach may be impractical, as it is difficult to handle and stay casual and personal. Still big renowned brands (such as Sony and Absolut) use WhatsApp for exclusive promotions and campaigns.
Although one-to-one communication is much more preferable than group chats with regard to marketing and customer support, there is also a broadcast feature for a wider reach.
When you are “broadcasting” you can send the same message to 250 contacts from your list at once, and they will not see other recipients, as well as will not be bothered by group message notifications when someone answers your initial message.
This is a great marketing opportunity. Even if you need to reach more than 250 customers, broadcast still works great: you can create specific lists with different demographics or simply duplicate the message.
Although each day brings its own fads and crazes and many feel unwilling to hop on a bandwagon each time, WhatsApp is too good an opportunity to miss! Give it a chance and try in out at least as a secondary marketing instrument and you will see if it meets your needs as a business.
For more details on our products and services, please feel free to visit us at: sms bulk sending malaysia, sms blast service, sms marketing pj, whatsapp marketing malaysia, digital marketing agency in pj & signage supplier in pj.
Please feel free to visit us at: https://infinityplans.com.my/
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Small Businesses Must Use WhatsApp as a Marketing Tool : Part 1
Small Businesses Must Use WhatsApp as a Marketing Tool : Part 1
Almost everyone has it on their phone and knows how to use it, so your clients will not need to download anything. It is also simple and intuitive, has a clear interface with no superfluous details, so people do not have to learn anything new.
All you have to do in order to reach this broad audience is register a number (better make it different from the one you have for personal usage), upload a recognizable profile picture related to your brand and you are good to go.
If you run a small to medium business, here are the five key reasons why you should start using WhatsApp to promote it.
1. Cost-effectiveness
WhatsApp is free, however, for small business, it can successfully perform functions of a specialized app. Creating, promoting and maintaining an app for delivery or an errand-running service can be too pricey, whereas you can use WhatsApp instead as your order-placing and booking platform.
You may have come across the opinion, that though WhatsApp is perfect for communication with existing loyal customers, it is hardly appropriate for reaching out for new ones, as your risk becoming spammy.
However, you can still grow your database and use this opportunity of creating the engaged audience by promoting your WhatsApp number through other media and offering your customers something lucrative in return: a product consultation, a promotional code, a freebie, a contest.
A contest is also a very effective way of creating a buzz and accumulating user-generated content. One should not underestimate this opportunity because such content often becomes viral.
Remember Starbucks: no one pays all those people to post selfies with pumpkin spice lattes each fall – they do it willingly and become the ambassadors of the brand, promoting it through their personal pages.
2. Versatility
WhatsApp is a communication tool, however, a wide variety of group chats makes it resemble a social network in many ways. Indeed, it is immensely popular among young people, who spend hours chatting, gossiping and forwarding jokes in WhatsApp.
It is in fact so popular, that the word itself became a verb (“WhatsApp this to me”) and monitoring of WhatsApp chats is a growing concern to parents on par with Facebook or SMS monitoring.
Sometimes they even call WhatsApp a “new SMS”. However, compared to SMS and e-mail, WhatsApp has almost no limitations with regard to format. With the help of WhatsApp, you can send files, images, short video clips about your products and services and accompany it all with welcoming text providing a short description of what has been enclosed.
Moreover, there is less restriction on the way of your messages to your customers’ eyes: DND-numbers do not apply, and spam filters either. However, make sure your attempts to reach your customers will not annoy them.
Though there are no spam filters in WhatsApp, still no one likes spammers, so make sure you do not overuse WhatsApp (1 or 2 messages per week is quite enough). Being pushy with advertising can seriously damage your brand image.
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Online Reputation Management Services
Online Reputation Management Services
Q: What are online reputation management services?
A: Online reputation management involves creating the best possible online image for your brand. These services work to ensure that positive news and reviews are the first things customers (and potential new leads) see when they search for your business online.
For businesses that have negative information about them online, these services deploy various strategies to push undesirable stories and reviews off the first few pages of search results.
For businesses with a positive online image, online reputation management services monitor the web to ensure the reputation stays positive and that when anything negative pops up, the business can respond immediately.
Online reputation management can also include a crisis response if a major incident occurs, as well as review management to ensure your online reviews are positive.
Q: What are some online reputation management strategies?
A: There are several strategies that online reputation management services employ to boost a brand's online image, including the following:
· Search engine optimization: Reputation management companies ensure that your online content is optimized for search engines. They make sure your content has the right keywords, metadata and headlines to give it the best chance of being seen when people search for your business or businesses in your industry.
· Content creation: These firms create content for you, such as articles, blog posts, wiki sites, press releases and business profiles.
· Review management: Online reputation management services can monitor your online reviews on sites like Google, Facebook and Yelp. This gives you the chance to quickly respond to negative reviews and promote positive ones. These services can also help with the acquisition of reviews. Some companies focus specifically on these strategies. They provide a platform where you can manage every review-management task from a single location.
· Social media management: Online reputation management companies can manage all of your social media accounts. This includes setting up profiles on all relevant social channels, deciding what and when to post on those networks, and monitoring them for negative reviews.
· Third-party website monitoring: Online reputation management services can also monitor other sites to see if people are talking about your business. The companies look at review sites like Yelp and Glassdoor, as well as any other websites or blogs where your business is being discussed. This ensures that you always know when people are talking about your business online and what people are saying.
Q: Why do you need online reputation management services?
A: While some people may think that only businesses with poor online reputations need this type of service, all businesses can benefit from some level of online reputation management.
Businesses with negative reputations can use these companies to help repair their image. These companies can employ strategies to reduce or hide negative discourse about the brand. These strategies include creating new, positive content that pushes negative articles farther down in search results. Crisis management strategies can be employed if there's a serious incident that requires immediate attention.
Businesses with positive online reputations can use these services to ensure their image stays that way. It can be valuable to have these services monitor the web for mentions of your brand. Reputation management firms can promote positive news and reviews when they appear online, and if something negative pops up, they can quickly notify you so you can respond and rectify the situation as soon as possible.
Q: How can a negative online reputation hurt you?
A: More than ever, consumers rely on the internet to determine where they shop, what they buy, where they eat and where they spend their money. They conduct research online and read reviews from other consumers to determine the best businesses to use. Knowing the high premium today's shoppers place on what they see online, it is imperative that businesses keep a positive online image. A few bad reviews or negative online articles can do some serious damage.
You want customers to judge your business for themselves. However, if they see some bad reviews online, there is a good chance they'll turn to a competitor that has a better online image. In the end, you may never get the opportunity to prove those bad reviews wrong, because shoppers won't give you a chance.
Q: How much does online reputation management cost?
A: While some companies have set service plans with a dedicated monthly cost, most services customize pricing for each business, because not all businesses have the same reputation management needs.
Most online reputation management providers conduct an initial analysis to see the strategies your business needs the most. Based on that information, they build a campaign package for your specific needs. The costs can run anywhere from a few hundred to several thousand dollars per month. It all depends on the type of work that needs to be done. Some of these services require a three-, six- or 12-month contract, while others work on a month-to-month basis.
Q: How long does online reputation management take to work?
A: There is no set time for how long it takes to see results from online reputation management services; it depends on the state of a brand's image and the strategies used. Some businesses may see results within the first month or two, while others may not see the full results for six months to a year. It is important to remember that these services aren't offering a quick fix; they're employing strategies that take time to show results. Businesses that are patient usually reap the rewards of online reputation management services.
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Why Social Media is getting more important day by day?
Why Social Media is getting more important day by day?
Social media was once an iffy area to venture into for many business. Many companies asked themselves whether it was even worth the time and resources or was it really a viable option. Well that ship has sailed and it has become increasingly important to really push your way through the online social media space.
There are a variety of reasons why you should do it now rather than later and here are a few to think about:
1. Everybody Is Doing It
The reality is that if the older generations are starting to use social media the impact it has already made on younger generations is completely irreversible. Social media has become a part of everyone’s life and it is something that influences their daily life. Social media has played a big role with how people interact with each other and it is something that is not slowing down anytime soon.
2. People like Branding
This is just a reality; people enjoy being part of a business that brands themselves proactively. Studies have shown that customers in certain verticals would rather give their money to a business with an active Facebook fan page rather than without. People tend to get that warm and fuzzy feeling when they see a business building a community for themselves.
3. Distance Yourself from the Bad Apples
The internet is growing daily and with that growth comes bad apples. One way to distance you from the bad apples is by starting a community and growing a following in the social space comprised of your core audience. No bad apple is going to take the time to grow a quality online community to build their brand online. This is not something that is going to slow down and the power and strength a community can drive to a growing a brand is amazing.
4. Community Is Everything
Everything online has really surrounded the concept of building a community or a group of cheerleaders that can vouch for your business. People like to feel like they are a part of something unique and special and that usually comes from being a part of a community. Community strength is a very powerful branding force that can significantly grow a business on and offline.
Social media is an amazing way to grow an online brand in leaps and bounds it simply takes creativity, passion and consistency to keep things moving in the right direction. If you have not yet entered the social media space take the time to start thinking about a plan to enter the space and start building your online community.
Regardless of the industry in which you are operating, social media should be an important part of your advertising and public relations strategy. Every business should have some kind of social media marketing platform in place, and it should be engaged at least once a week, or better yet, on a daily basis.Interacting on social media several times a week can significantly increase the leads being directed to your website at little to no cost.
5. Expand Potential Customer Base Quickly
Statistics show that nearly 1 in every 5 minutes spent online is on some kind of social media network. The younger generation particularly communicates more and more via social media, and older internet users are also becoming increasingly involved with it. With instant access and sharing capabilities, social media marketing blows cold call sales out of the water by reaching more people and making more contacts faster. You can build strong relationships with both current and potential customers by commenting on their posts and offering them coupons or discounts on your products and services.
6. Other Benefits
There are a number of other benefits to using social media to promote your business such as:
· Helping potential customers who are surfing the Net find your website faster
· Increasing traffic on your website and generate more online sales
· Enabling you to find more leads and potential customers that you can quickly and easily contact
· Assisting you in targeting the right audience for your products and services<
· Staying ahead of your competition by making the most of every marketing opportunity
7. Don’t let your Competitors Beat You
Try searching out your competitors on the web to discover whether or not they have a social media presence. Check sites like Facebook and Twitter to see how many followers your competitors have for their businesses. If you find that other businesses in your industry are actively engaging in social media marketing, you most likely need to get active as well. You do not want your competitors to leave you in the dust, especially when social medial is free. A simple Facebook or Twitter page can attract hundreds and even thousands of additional people to your website without you having to spend a dime.
8. Sell on Facebook
Your website service provider can help you find out how to embed a shop code onto your Facebook page. Integrating a virtual shop into your Facebook page can really boost your sales. A one-stop shop like Facebook, where your fans can communicate, learn about your latest products and services, and actually make a purchase is taking convenience to a whole new level. Your customers will be thrilled, and you can rack up more sales very quickly.
It is almost always wise to stay abreast of the latest marketing and advertising techniques in your industry. Many people enjoy communicating via social media or just surfing the web and learning about trends and new ideas. A savvy business owner will find a way to communicate with the large volume of people using Facebook, Twitter and other social sites. Social media marketing is no longer the wave of the future. It is here now.
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Alexa Rank
What does the Alexa Rank mean?
The general consensus seems to be a reluctant admittance by most (certainly not all) that there does indeed appear to be a very general – rough – correlation (seemingly with a LOT of outlying data points) between a site’s Alexa Rank and traffic for well-established websites that receive over and above a certain level of traffic: i.e. for relatively popular sites with Alexa Ranks of less than somewhere in the region of about 50,000 to 100,000 – to their credit, Alexa does actually state on their website that ‘traffic rankings of 100,000 and above should be regarded as [very?] rough estimates‘ and that conversely ‘the closer a site gets to #1, the more accurate traffic rankings become‘. Anything higher than this 100,000 waypoint and everyone I’ve ever spoken to on the subject (I hangout in somewhat geeky circles) seems to pretty much laugh it off as a metric that can, nine times out of ten, be almost completely ignored.
Why don’t people tend to trust it?
It seems that a lot of people/webmasters with access to reliable web analytics data (the most popular being provided by Google Analytics of course) for more than one website often report seeing web-traffic trends and statistics that appear to be completely out of line with the corresponding Alexa Rank for each site. Unfortunately, you’ve only got to Google something like ‘Is Alexa Rank Accurate?’ to find such reports – not good! Although, in all fairness, quite a few of these reports are for websites with quite high Alexa Ranks – i.e. often way in excess of the 100,000 mark.
The real kicker though, seems to be two-fold: 1) Alexa aren’t able to gather their data from everybody (they obviously simply don’t have access to everybody’s browsing habits) – they can only gather data from a subset of a few million users via certain browser extensions (as previously mentioned) – something common sense suggests will almost certainly skew the data right from the get-go (since the average user presumably arguably isn’t likely to have installed any such browser extensions) and 2) rather than address such concerns head on and be completely open about exactly how this particular problem is accounted for, i.e. by being more open about exactly how the underlying data is collected and used to calculate the rank, Alexa seem to (as far as my admittedly somewhat limited research goes) be less than 100% transparent on the matter, simply stating that Alexa Rank ‘is calculated using a combination of the estimated average daily unique visitors to the site and the estimated number of pageviews on the site over the past 3 months’. Hmmmm….
How are Alexa Ranks measured?
According to the official Alexa website’s Our Data page, the rank is calculated using a ‘combination’ of the estimated average daily unique visitors to the site and the estimated number of pageviews on the site over the past 3 months – with the site with the highest combination of unique visitors and pageviews being ranked as #1. The data is collected from a subset of internet users using one of 25,000 browser extensions for either Google Chrome, Firefox, and/or Internet Explorer. An algorithm then ‘corrects’ for various potential biases and attempts to compensate for visitors who might not be in Alexa’s measurement panel (a factor it historically hasn’t always tried to accommodate for) and normalizes the data based on the geographical location of visitors.
How can I view a website’s Alexa Rank?
At least this part is straightforward: simply go to the official Alexa website, type in your full domain name and hit return! What’s more, scrolling down the results page reveals no end of other interesting metrics, such as Bounce Rate, Daily Pageviews per Visitor, Daily Time on Site and the Percentage of visits from Search, as well as various Demographics, a list of sites that link and even page speed/load times! All of which should probably be taken with a pinch of salt…
Are Alexa Ranks important?
For most site owners, ‘how a website is doing’ is of course very important, however, when assessing your own website my advice would be to simply stick with Google Analytics data rather than to go attributing any significant meaning to your site’s Alexa Rank. When looking at competitor’s sites however, by all means take a quick peek at their Alexa Rank for a very rough idea of how popular their website is relative to yours (assuming the same kinds of people visit both sites – thereby hopefully minimizing some of the biases brought about by the significantly-less-than-perfect way in which Alexa gather their data); however I definitely wouldn’t go thinking a particular website gets more traffic than another merely on the basis that its Alexa Rank happens to be only a few thousand lower – and if the website you’re interested in happens to have a rank of anything even near the aforementioned 100,000 mark, it’s probably best not to go attributing any significant meaning to comparing Alexa Ranks at all!
Conclusion
I personally hope that Alexa continues to work towards really getting this particular metric up to scratch… because it sure would be nice to stick a number on each and every website that would allow us to compare and contrast them all with a decent level of accuracy! Unfortunately, it would appear that they’ve still got quite a long way to go in order to regain the industry’s faith in the matter!
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Content Marketing with SEO
Here are some ways SEO and content can work together:
1. Creating Original, Quality Content
While thin content created to provide fodder for Google’s crawlers may have worked to a certain extent a few years ago, it isn’t effective now. Also, weak content produced to make up the numbers will not work from a content marketing perspective, as it will not help to attract and retain readers.
Instead, from an SEO perspective, original and engaging content will set you apart from competitors, as it gives the search engines something to index that can’t be found elsewhere. It also helps your content marketing goals, as original and quality content is far more likely to attract the audience you’re targeting.
Ask yourself whether your content inspires people to linger on your site longer than a minute or so. Does it provide value, such as useful advice that helps them to do their jobs better?
2. Evergreen Content and SEO
Creating evergreen content is a great strategy for improving search rankings, as well as making your site a more useful one. A piece of news will often do well in Google while it’s fresh topical, but will fade thereafter. It doesn’t deliver long-term traffic. However, a more useful article that contains valuable advice and insight will attract the kinds of links and engagement metrics that Google is looking for, and is more likely to perform well in the search rankings over a longer period of time.
3. Keyword Research
Keyword research is essential for content marketing and SEO to work well together. First of all, the quality has to be in the content you produce, but you should also ensure that the content you spent time creating achieves the exposure it deserves. To achieve this, your content needs to match the search terms that people are using and answer these search queries effectively.
If you use too many technical terms in your articles, this language may not match that which searchers are using. To avoid this, do some keyword research to find out which terms are popular and match the language you use to the way people search
4. Monitoring Keyword Goals
Once you have a list of terms and phrases to target with your content efforts, it’s important to monitor and measure your efforts. Is the content you produce hitting the mark? Is it having an effect on search positions? Don’t expect overnight results; it can take time before you see any shifts in search, and it may be very competitive for certain keywords.
There are no guarantees of success, but a well-applied strategy using focused content will pay off on a long term basis. It’s important to add that, while content can play a key role in achieving SEO goals, it shouldn’t be a slave to those goals. Keywords shouldn’t be crowbarred in so that content quality is affected. The reader shouldn’t notice too much.
5. Link Building
Good content attracts links. Just make sure it’s distributed effectively so that it can get the attention of as big or influential an audience as possible. There’s no great science to this; just create content that people will want to link to and see how it works.
6. Internal Linking
This is an obvious way to use content to help with SEO goals, as well as improving the user experience. Internal linking can help Google crawl your site more effectively, help pages to rank well for certain search terms, and also point users toward content that is relevant to the article they’re reading.
It’s simple enough to put into practice, and should be a part of the thinking when writing and editing content.
7. Measurement
It’s vital to measure the effects of the content you create in terms of SEO goals. If you’re aiming to improve rankings, there are some useful tools out there to track changes in ranking positions and see the results of your efforts.
8. Headlines
Headlines are very important. They should be descriptive and should work hard to convince people to click, but they shouldn’t try too hard. For example, a title such as “10 useful tips to improve your landing pages” is fine, as long as those tips are useful and deliver on the promise. However, “10 awesome tips that will improve your landing pages and make you a millionaire” might be promising more that it can deliver.
Headlines must be written for the Web, and you need to consider the keywords and phrases you use in headlines. How do people search for these topics? How will people find your articles? What do you want to rank for?
Headline length is important too. It shouldn’t be too long, for a number of reasons.
§ Google truncates long titles in search results. You want the full headline to be visible in the search results so people are more inclined to click on it.
§ Social sharing. For example, if you want people to share your articles on Twitter, the headline should be short enough to allow people to retweet without having to edit it, or to add a comment if they want.
§ Emails. If it’s going in a newsletter, especially as the headline, the title should be visible in the subject line.
SEO and content marketing overlap, but there are key differences.
§ Aspects of SEO are more technical. This includes the use of correct URLs, title and ALT tags, sitemaps and so on: the stuff that underpins your content marketing strategy.
§ Content marketing is broader and isn’t necessarily confined to SEO goals. For example, a publisher should produce excellent content first and foremost as a way of attracting and retaining an audience.
How Content and SEO Can Work Together
There is a school of thought, or at least the perception exists in some quarters, that SEO is merely about creating good content for the search engines to index.
While I’m all for the quality content part, there’s more to it than that. If you haven’t ensured that the on-site SEO groundwork has been done, your content efforts will be wasted.
For example, if your site has a penalty, or Google isn’t indexing pages properly, then you’re going to need some SEO expertise, great content or not. This is why the SEO experts and content teams need to work together. As the stats below show, this isn’t necessarily happening all the time, but there is a desire for closer collaboration.
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WhatsApp as a Marketing Tool – Part 2
3. Nonintrusive feedback
You can use WhatsApp to request a feedback from your clients in a discreet and low-key manner – they are much more likely to respond to a text message in a personal chat then answer an incoming call from an unknown number.
You can also use the app for opinion polls and market research. With an opening rate of 70%, you may rest assured that the opinion you get from your customers is relevant and representative.
Ask your clients about their preferences as for products (what ice-cream flavor do they like the most, what new item they would like to see on a menu, what coveted service is not yet available) make it in a creative and entertaining way. Stay in touch with them and increase brand loyalty by sending them new offers and season greetings.
4. Speed
WhatsApp provides every possibility for an all-around customer support: in empowers swift response to customer queries, complaints and suggestions. On top of that, chatting via WhatsApp is much quicker that mailing and your customers are more willing to engage in a conversation.
On the other hand, you too must do whatever it takes to stay available and to respond immediately. What is the use of having a WhatsApp account for your brand, if it takes hours to get an answer from you? Make sure you have dedication and resources to maintain contact with your customers in ASAP mode.
5. Personal touch
In WhatsApp you are free to be more informal compared to e-mail. It is a perfect tool for one-to-one communication. This feature makes WhatsApp perfect for small and medium business. Make the most of it. You are addressing your customers directly and personally.
It will be appropriate to personalize your brand account as well. A persona behind the avatar may be a real community manager, a mascot, a fictional character.
On the other hand, for big business with great numbers of customer queries such approach may be impractical, as it is difficult to handle and stay casual and personal. Still big renowned brands (such as Sony and Absolut) use WhatsApp for exclusive promotions and campaigns.
Although one-to-one communication is much more preferable than group chats with regard to marketing and customer support, there is also a broadcast feature for a wider reach.
When you are “broadcasting” you can send the same message to 250 contacts from your list at once, and they will not see other recipients, as well as will not be bothered by group message notifications when someone answers your initial message.
This is a great marketing opportunity. Even if you need to reach more than 250 customers, broadcast still works great: you can create specific lists with different demographics or simply duplicate the message.
Although each day brings its own fads and crazes and many feel unwilling to hop on a bandwagon each time, WhatsApp is too good an opportunity to miss! Give it a chance and try in out at least as a secondary marketing instrument and you will see if it meets your needs as a business.
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WhatsApp as a Marketing Tool – Part 1
Almost everyone has it on their phone and knows how to use it, so your clients will not need to download anything. It is also simple and intuitive, has a clear interface with no superfluous details, so people do not have to learn anything new.
All you have to do in order to reach this broad audience is register a number (better make it different from the one you have for personal usage), upload a recognizable profile picture related to your brand and you are good to go.
If you run a small to medium business, here are the five key reasons why you should start using WhatsApp to promote it.
1. Cost-effectiveness
WhatsApp is free, however, for small business, it can successfully perform functions of a specialized app. Creating, promoting and maintaining an app for delivery or an errand-running service can be too pricey, whereas you can use WhatsApp instead as your order-placing and booking platform.
You may have come across the opinion, that though WhatsApp is perfect for communication with existing loyal customers, it is hardly appropriate for reaching out for new ones, as your risk becoming spammy.
However, you can still grow your database and use this opportunity of creating the engaged audience by promoting your WhatsApp number through other media and offering your customers something lucrative in return: a product consultation, a promotional code, a freebie, a contest.
A contest is also a very effective way of creating a buzz and accumulating user-generated content. One should not underestimate this opportunity because such content often becomes viral.
Remember Starbucks: no one pays all those people to post selfies with pumpkin spice lattes each fall – they do it willingly and become the ambassadors of the brand, promoting it through their personal pages.
2. Versatility
WhatsApp is a communication tool, however, a wide variety of group chats makes it resemble a social network in many ways. Indeed, it is immensely popular among young people, who spend hours chatting, gossiping and forwarding jokes in WhatsApp.
It is in fact so popular, that the word itself became a verb (“WhatsApp this to me”) and monitoring of WhatsApp chats is a growing concern to parents on par with Facebook or SMS monitoring.
Sometimes they even call WhatsApp a “new SMS”. However, compared to SMS and e-mail, WhatsApp has almost no limitations with regard to format. With the help of WhatsApp, you can send files, images, short video clips about your products and services and accompany it all with welcoming text providing a short description of what has been enclosed.
Moreover, there is less restriction on the way of your messages to your customers’ eyes: DND-numbers do not apply, and spam filters either. However, make sure your attempts to reach your customers will not annoy them.
Though there are no spam filters in WhatsApp, still no one likes spammers, so make sure you do not overuse WhatsApp (1 or 2 messages per week is quite enough). Being pushy with advertising can seriously damage your brand image.
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Google PageRank And Alexa Rank
Web page rank is a metric that measures website traffic based on browsing behavior. The two most widely referenced tools are Alexa and Google PageRank. While both provide the public with useful information, they each go about calculating their results in very different ways.
Google PageRank
Google PageRank's uses an algorithm originally designed by its founders, Lawrence Page and Sergey Brin to rank websites. The algorithm analyzes incoming links as a way to measure a sites "importance." Simply put, Google PageRank asks two questions:
1. How many sites link to a specific web page?
2. What is the value of those links?
Lets say you are reading two sites about presidential politics. Both sites have the exact same information and five outside links referencing them. However, site A has links from CNN, MSNBC, and the New York Times. Site A would having a higher Google PageRank due to the fact that 3 of the 5 incoming links are from reputable, well known sites.
Until recently, Google PageRank suffered from being susceptible to artificial enhancement by attracting links with keyword-rich "filler" content. An algorithm update in the last few years has put the emphasis back on the original work and now makes Google PageRank a helpful mechanism for measuring the success of a site.
Alexa
Alexa bases its ranking on tracking information provided by users who have installed it's toolbar. The toolbar offers several useful tools such as a popup blocker, search box, and hot pages; as well as displaying the Alexa Rank of the site being viewed. Alexa traffic rankings can help you gage the popularity of a site.
You can boost your sites Alexa ranking by:
1. Going to Alexa.com and editing your site listing.
2. Downloading and urging visitors to your site to download the Alexa toolbar.
3. Placing the "Alexa Rank" button on your site.
Because it's metrics are only based on the stats generated by it's users, Alexa ranking is not accurate but it can be a useful tool for analysis of site traffic and web trends.
SMS Marketing
SMS Marketing Malaysia. Malaysia based Innovative Digital Marketing Agency with expertise in Social Media Advertising. We are a leading online digital marketing and web design agency in PJ, Malaysia.
Are you struggling to get the message out about your business? Do you want to know how to get more customers for your brand? We provide SMS Marketing Services for Small and Medium Businesses in Malaysia. We offer SMS Bulk Sending services that allows the user to send bulk SMS. SMS Marketing is proliferating, with many studies showing that it is more effective than other forms of digital marketing. Using SMS can help companies send out important messages to customers at all hours of the day and night, giving it the edge over other forms of advertising.
With our help, you will know how to reach out to targeted customers in a personalized manner which will help increase sales and profits.
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Search Engine Optimization and Social Media
1. What kind of business are you trying to market?
Depending on the type of business, you might have to pick SEO as a strategy. For e.g if you are a 2 person startup without funding, and you are trying to start a web design business, then it makes sense for you to try to capture local customers in your area by utilizing local seo. You won’t have to invest money into adwords or other paid channels and you can simply use Google search to get customers.
But if you were a local business, such as a restaurant, it might take you time to build up your web presence and attract customers using SEO, so you might want to start with a small adwords budgets in the short term to quickly get customers or you can use a facebook page to quickly generate followers and then sell your stuff by attracting customers from there (social media).
2. What are the short term and long term goals of marketing?
Depending on the stage of the lifecycle of a business, different strategies are useful. For e.g. if you a brand with a long term goal of creating awareness about your brand? Then SEO might not be the right answer. You might want to use a variety of social media channels to create awareness and you might employ influencers in the process (which might be expensive). For e.g. Snapchat and other brands spread through other social media channels and word of mouth.
So depending on the goals, you can pick one or the other channel.
3. What kind of customers are you looking for ? (i.e. single purchase, recurring, etc)
Depending on the life time value of the customers, and the pay cycle, we can pick one over the other. For e.g. SEO is a long drawn out process for software industry (SAAS Software) and it takes an entire team to perform these tasks. These acquired customers have a high LTV so it makes sense to invest in SEO.
But if your customers are not going to buy twice from you (for e.g. web design), then paid advertising on social media might be tempting to drive instant traffic needed to meet your revenue goals.
4. What kind of budget do you have? (i.e. resources, team members etc)
A Few bucks can get you impressions on facebook, and if your product is truly great, then may be you will able to create enough buzz with less money.
But if you have a large budget, you might use a combination of both strategies depending on the goals, but you will still try to use social media in the beginning to see what your users think.
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SEO Vs AdWords – Part 2
Which is the best for your Marketing?
When we started out as a pure SEO agency, the main goal in our internet marketing campaigns was to help our customers get traffic from Search Engines through SEO.
This is still our major goal today but through the years and from our experience working with clients in different niches we realised that business owners sometimes need results faster and more immediate and this is where Adwords comes into play.
You will have to pay for each of the visits you get from adwords but if your campaigns are profitable you can justify the investment in PPC and meet your business objectives.
Adwords is ideal for startups and new companies that want to get targeted traffic quickly for the purpose of making sales, finding new customers or even for testing their products, procedures, website effectiveness and any other component in their sales or marketing processes.
The above is true, if you use AdWords wisely and carefully. It is very easy to start spending money on AdWords and if you don’t have proper monitoring and control tools you will end up making losses instead of profits.
What I always tell my clients about Adwords is that if you don’t use it correctly it will be like playing in a Casino where you spend money with the wishful thinking that sometimes you will get it back, but you never do!
So, while the system is easy to use (so that you spend more), if you don’t have the knowledge and experience to run Adword Campaigns, save your money and hire professional companies (preferably Adwords Partners) to do it for you.
This is the best approach so that you don’t lose money but benefit from the use of Adwords.
While is a good idea to start with Adwords because it’s faster, you should also begin working with SEO, Content marketing and social media for best results. These 3 tools are all you need for long term online success.
Content marketing will help you create the right content, SEO will help you optimize your content for search engines and get more organic traffic and social media will promote your SEO optimized content to a wider audience.
Should I use Adwords and SEO at the same time?
Some people argue that when you get SEO traffic you don’t need to use AdWords but this is a wrong approach.
Even if you have good rankings, you can still use Adwords and get more exposure for the same keywords that you get SEO traffic.
You can measure the performance of your Adwords campaigns and if they are profitable you can even increase your budgets for a higher ROI.
So, which is the best to use for marketing, SEO or Adwords?
The answer is straightforward, both. Use Adwords to start getting traffic and in parallel work on your SEO, content marketing plan and social media campaigns so that you get organic traffic and visits from social networks.
Conclusion
Adwords and SEO are not competitors but they are two powerful tools available in your digital marketing arsenal.
You can use Adwords when you want traffic fast but you need SEO for long term and sustainable online success.
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SEO Vs AdWords - Part 1
Adwords and SEO are the main components of Search Engine Marketing (SEM)and are among your most valuable tools when running digital marketing campaigns.
They have differences and similarities and there are situations that you should use them together or separately depending on your business and marketing goals.
What is Google AdWords?
If you are new to digital marketing, you may have heard people talking about PPC, Adwords and terms like CPC, bids and campaigns without knowing what these buzzwords mean.
Don’t worry, the purpose of this post is to clear things out. Let’s get started.
Google Adwords is an advertising platform owned by Google. Advertisers can use this platform to position their ads in the Google Search Result Pages, Google Products (YouTube, Gmail etc) and to thousands of other websites that participate in the AdWords program as publishers.
As advertiser, you can choose to pay when someone clicks on your ad (Cost Per Click or CPC) or when people see your ad (CPM or Cost per Thousands Impressions).
The whole Adwords system works like a big auction where advertisers compete for the available advertising places.
What is SEO?
Search Engine Optimization or SEO has to do with getting better rankings in the search engine results pages of Google, Yahoo, Bing and other major search engines. In order to achieve that, you need to make sure that your website is search engine friendly.
A search engine friendly website can be ‘read’ easily by search engines and used with ease by users.
AdWords VS SEO
Now that you have a general idea of what is AdWords and SEO let’s see how they compare:
· Adwords is for Google sites and websites that use Google Adsense while SEO principles are applicable for all search engines.
· Adwords traffic is paid while SEO traffic is free (this is the believe in the industry but I will explain in another post why it is not exactly true)
· Adwords ads appear on the top and bottom of Google Search Results and under certain conditions you can get one of those ad positions, but with SEO you have to work much harder to get one of the top positions in the organic search results.
· Adwords is more immediate than SEO since you can create advertising campaigns almost instantly and start getting targeted traffic while with SEO you need a lot more time (especially for new websites) to get good rankings and traffic.
· With Adwords is easier to calculate the ROI while with SEO is more difficult because there are a lot more factors that play a role and not just ad spending and revenue.
· When you stop your adwords campaigns traffic also stops but once you start getting organic traffic with SEO, this will continue long term.
· With Adwords you can target many keywords at the same time while with SEO you need to focus on a few keywords for best results.
· With Adwords you can advertise on other Google websites and websites that use Google Adsense but the results from SEO are only for the search results pages.
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AdWords vs SEO – Part 2
Which is the best for your Marketing?
When we started out as a pure SEO agency, the main goal in our internet marketing campaigns was to help our customers get traffic from Search Engines through SEO.
This is still our major goal today but through the years and from our experience working with clients in different niches we realised that business owners sometimes need results faster and more immediate and this is where Adwords comes into play.
You will have to pay for each of the visits you get from adwords but if your campaigns are profitable you can justify the investment in PPC and meet your business objectives.
Adwords is ideal for startups and new companies that want to get targeted traffic quickly for the purpose of making sales, finding new customers or even for testing their products, procedures, website effectiveness and any other component in their sales or marketing processes.
The above is true, if you use AdWords wisely and carefully. It is very easy to start spending money on AdWords and if you don’t have proper monitoring and control tools you will end up making losses instead of profits.
What I always tell my clients about Adwords is that if you don’t use it correctly it will be like playing in a Casino where you spend money with the wishful thinking that sometimes you will get it back, but you never do!
So, while the system is easy to use (so that you spend more), if you don’t have the knowledge and experience to run Adword Campaigns, save your money and hire professional companies (preferably Adwords Partners) to do it for you.
This is the best approach so that you don’t lose money but benefit from the use of Adwords.
While is a good idea to start with Adwords because it’s faster, you should also begin working with SEO, Content marketing and social media for best results. These 3 tools are all you need for long term online success.
Content marketing will help you create the right content, SEO will help you optimize your content for search engines and get more organic traffic and social media will promote your SEO optimized content to a wider audience.
Should I use Adwords and SEO at the same time?
Some people argue that when you get SEO traffic you don’t need to use AdWords but this is a wrong approach.
Even if you have good rankings, you can still use Adwords and get more exposure for the same keywords that you get SEO traffic.
You can measure the performance of your Adwords campaigns and if they are profitable you can even increase your budgets for a higher ROI.
So, which is the best to use for marketing, SEO or Adwords?
The answer is straightforward, both. Use Adwords to start getting traffic and in parallel work on your SEO, content marketing plan and social media campaigns so that you get organic traffic and visits from social networks.
Conclusion
Adwords and SEO are not competitors but they are two powerful tools available in your digital marketing arsenal.
You can use Adwords when you want traffic fast but you need SEO for long term and sustainable online success.
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