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Communication Theories
Communication is the process or act of exchanging words by which information is transferred from one entity to another or a group. Communication theories are created due to the study of mass media. It is study of the technical process and flow of the human communication. Here are some of the theories below.
Agenda-Setting Theory Describes the ability of the news media to influence the public agenda.
Uses & gratification Theory How people actively seek out specific media to satisfy specific needs.
Hypodermic Needle Theory An intended message is directly received and wholely accepted by a receiver.
Cultivation Theory Examines the long-term eeffects on televison.
Expectancy Violation Theory how individual respond to unicipated violations of social expectations.
Relational Dialects Theory It is an interpersonal communication siggest patterns in maintaining relationship.
Genderlect Theory How men and women communicate differently.
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