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A strong digital marketing strategy is crucial to organizational success in today’s business landscape. Companies thriving in the digital world typically allocate significant resources to the development of digital marketing strategies. In the process, organizations reach customers across various digital and social platforms, driving positive revenue gains, improving conversion rates, and engaging with their customers.

From a higher-level standpoint, marketing strategy is the process of identifying specific marketing goals. An overall marketing strategy highlights achievable goals for traditional (print, radio, broadcast) and digital channels. Using established strategies and goals, marketers evaluate various marketing tactics necessary to achieve those strategic goals.

The components of an ideal digital marketing strategy can fluctuate greatly from organization to organization.

After all, the overall business directives and specific marketing goals will reflect differences, often based on culture, product offerings, revenue targets, and the like.

But by aligning multiple strategies and tactics with SMART business goals and segmented buyer personas, businesses of all shapes and sizes can enjoy the benefits of digital marketing.

Though the precise benefits do vary based on the number of resources dedicated to digital marketing strategies and tactics.

For startups and small businesses, a digital marketing strategy will likely focus on cost-effective tactics to meet organizational goals.

These organizations can leverage SEO, SMM, and content marketing at a low cost to realize digital marketing goals.

The lower barrier to entry and cost of these tactics enable organizations of every shape and size to take advantage.

As organizations grow, their marketing and advertising budgets typically expand in kind.

Accordingly, the potential benefits from effective marketing tactics can increase exponentially through overlapping marketing, advertising, and public/investor relations campaigns.

Add this all together, and organizations that dedicate significant budgets and resources to digital marketing can reap tremendous rewards.