Last Seen Blogs
nonsemon
Nonsemon Videos
buygunscanada
CANFIREARM
magnatadodinheiro-blog
Magnata do dinheiro
miyaneatworld
MΔDDiE's WORLD DOMINATION
eddyjmu
MUSINGS^2
Text
How Brands Will Benefit From Social Media Marketing
Does your brand have enough publicity and awareness amongst the public and your target audience? Do you think your products and services are reaching your potential customers effectively? With the increasing number of businesses on the web and the huge number of consumers/clients changing the way they research and shop for a product or service, not having a strong online presence could be crippling your potential profits as well as keeping a large customer base from becoming aware of your products and services. By incorporating social media marketing into your current advertisement campaigns, you can take advantage of a huge customer base previously unreachable without the help of Social Media Marketing.
Social Media Marketing enable you increase brand awareness by advertising your product or services on social networks. With a successful Social Media Marketing campaign, your advertisements will reach a huge customer base, many of whom will further promote your campaign by word-of-mouth. With a campaign that encourages people to voluntarily pass on your marketing message, you can get exponential exposure to your advertisements.
Social Media Marketing works on a simple principle that on average one person will tell about three (3) persons about something they like, and around eleven (11) persons about something they dislike. If you factor in that many times social networks don't just display a message from one person to another, but to anyone who views the person's page, then there is a huge possibility of more persons being subjected to a message from one person. Social Media Marketing assumes that not everyone will self-promote your campaign, but once an advertisement reaches what has been termed a "susceptible" user, then that user will then be "infected" and will most likely go on to infect other users who are also susceptible.
By taking advantage of Social Media Marketing, you can maximize customer awareness for a much more cost-effective rate than your average advertisement campaigns. Using tools such as Really Simple Syndication (RSS) feeds, blogs, photo slides, galleries, or videos, it is possible to greatly increase the publicity of your campaign. RSS feeds update interested customers about a product or service automatically, and have become extremely popular throughout the web. Blogs are a great way to promote your campaign while keeping a close customer relationship. Photo slides, such as those provided by Flickr, and image galleries are good for showing your customers new and updated products.
Perhaps one of the most viral ways of getting media to your customers is with videos, which you can upload to free video sites such as YouTube. All of these methods will enhance your current marketing plans and increase your traffic and customer awareness. Combining several methods will greatly improve your chances for reaching the most customers, in turn giving your campaign the tools necessary to compete.
Perhaps the offer one reason to use social media marketing is due to the fact of how it works. When an advertisement comes on television or the radio, many people distrust the product or service simply because it is being "sold" to them. By using Social Media Marketing, you have people who 9 times out of 10 know the party sharing the advertisement with them, which makes the recipient think less about it being an advertisement and more about it being something that the party thinks they might like to know about.
By introducing large-scale word-of-mouth social media marketing into your campaign, you will no doubt see a much greater amount of people paying attention to your advertisements simply because they trust the person who shared it with them. After their trust is gained, they will feel comfortable sharing your product or service with other people as well, which in turn will generate a viral campaign destined for success.
Does your company or organization need to make use of extensive social media marketing? That can be answered with another question: Does your brand need a greater amount of public awareness and a much more extensive and efficient advertisement campaign? To compete in today's market, it's essential to have the best promotion and customer awareness. The success of a company depends on its ability to evolve with time and dominate the market it competes in, and to do that today, your brand needs to reap the benefits of social media marketing.
Without Social Media Marketing, you are missing out on one of the most profitable and successful online promotional markets. Social networks have already proven extremely profitable and successful at product promotion. If your campaign doesn't already have social media marketing as one form of advertisement, or if it isn't implemented to the fullest potential, you are more likely to be missing out on what may be keeping your brand from dominating your current market.
Ikechukwu Kalu is the founder of Customer Passion Point Limited (CPPL), a consulting firm based in Lagos that provides advertising, training, and consulting solutions to individuals, SMEs, and large corporations in Nigeria and Africa. www.cppl.com.ng.com
0 notes
Text
Meet The Brain Behind Customer Passion Point Limited
Marketing guru Ikechukwu Innocent Kalu has joined Customer Passion Point Limited (CPPL) as a Value Creation Consultant after a successful two years stint with First City Monument Bank (FCMB) Limited, following the expiration of his contract as Vice President/Group Head, Marketing and Communications, with the financial institution.
Kalu described the period he managed the FCMB brand as “extremely rich and exciting” for him. During this period, he spearheaded innovations in customer engagement, created quality awareness for the brand and sustainably drove up both brand equity and adoption of the bank’s products and services.
Kalu’s professional and work experience spans over 30 years garnered from various blue chip firms both in Nigeria and East Africa. Interestingly, he joined FCMB at a point when the bank rechanneled its focus to retail and was charged with the responsibility to widen the brand appeal across segments to achieve the business objective. He succeeded in providing insights that led to far reaching decisions, both strategic and tactical, which accelerated the attainment of the set goals.
He said: “My personal vision for any brand I manage is to leave it better than I met it. I am delighted that this was achieved and as the bank saw positive growth in the Top of Mind Awareness, Customer Acquisition and increase in the average lifespan of its customers within the 28 months of managing the brand.”
At Customer Passion Point Limited, Kalu will be the Lead Consultant and would put his wealth of experience to bear in their commitment to help growing businesses, develop and operate profitably.
Kalu began his career with Guinness Nigeria Plc, where he spent 19 years working in different capacities spanning Production, Human Resources, Internal Audit as well as Marketing. In 2002, he joined MTN Nigeria’s Trade Marketing Department and grew very rapidly to hold senior positions including Head of Segments, Ag. General Manager (Consumer Market) and Head of Regional Marketing Operations, before he left to join Zain Nigeria (now known as Airtel) in 2008 as Head of Churn and Retention, and later as Head of Segments.
Kalu later left Airtel Nigeria to join Zanzibar Telecommunications Limited (a part of Etisalat) in Tanzania as Marketing Director and was recruited from Tanzania to work for FCMB.
www.cppl.com.ng
0 notes
Text
Simple Actions That Will Accelerate Your Business
Starting your own business has several financial benefits over working for a wage or salary. First, you are building an enterprise that has growth potential – and your wallet grows as your company does. Second, your business itself is a valuable asset. As your business grows, it is worth more and more. I believe this is the story of everyone who owns a small business. It is the story of Customer Passion Point Limited (CPPL) which is led and managed by Ikechukwu Kalu.
Customer Passion Point Limited is a value-creation consulting firm that provides advertising and training solutions to small, medium, and large corporations in Nigeria and beyond. It started its operations in 2010 and has been a part of building some great brands and individuals in the last 10 years. Ikechukwu Kalu is glad to share his story with us in the edition.
The drive to create value is a good reason to start and run a business. This is the story of Customer Passion Points Limited (CPPL). We started by running open training programs targeted at SMEs and young professionals in the corporate sector. These programs were aimed at equipping business owners and young professionals with the right skills to be the best they can be. More than 400 participants have attended these programs, and testimonies abound. Over the next few months, we expanded to include corporate/customized training to meet specific needs as well as online courses that participants can take at any time.
Ikechukwu Kalu started his career as a Factory Hand at Guinness Nigeria Plc (now Diageo) fresh from secondary school in 1982 and went through higher education while working. He joined MTN Nigeria in 2002 after putting in 19 years of meritorious service in Guinness. He worked at MTN for 7 years and grow to the position of Ag. General Manager, Consumer Segment before moving on to Zain Nigeria (now Airtel) as HoD Churn & Retention and later HoD Consumer Segments. He was in this role for two years before he went on an expatriate assignment in Tanzania, A Marketing Director of Zantel Telecoms (a part of Etisalat). After 3 years in Tanzania, he returned to Nigeria to Join FCMB Limited as Group Head / VP, Marketing & Communications. Thereafter, he led the marketing team of Ecobank Nigeria as AVP/Head of Consumer Marketing before settling into running Customer Passion Point Limited full-time.
The experiences shared, as good as they seem, may not lead to one being able to start and effectively run a successful business. Running a business requires a little more than just having a good idea and being famous.
Below are five simple thoughts I would like to share with you. It’s not magic, it’s a result of strategy and proper execution.
1. Hire the right people and train them. You must seek out good people with entrepreneurial skills and a desire to add value. They may be a little more expensive, but it pays off in the end. Having recruited right, the next enabler is training. You should have a plan and process to train them regularly.
2. Keep and nurture your trusted sources of revenue. You must have a customer value development plan that would drive the delivery of a consistent experience. Be in touch with your trusted customers/clients and ensure that nothing goes wrong with them. While we are looking for new sources of revenue, we must never take our eyes off the existing ones.
3.Reduce your risks. You just have to avoid taking careless risks. Business owners must adopt simple processes that ensure the risks attached to their activities are well managed.
4. Be adaptable and flexible. You cannot afford to be rigid if we want to accelerate our organization. The needs, want, and aspirations of our customers are ever-changing. You, therefore, have to be flexible enough to accommodate them. This is really what value creation is about.
5.Be driven by vision, and your culture. You must keep your focus right – on the vision. Always think ahead of the business, be clear about our mission, and have non-negotiable core values. Your systems, processes, and people will work well when the motivation for being in business is tangible and understood by everyone in the organization.
In conclusion, the importance of culture which covers our mission, vision, and core value cannot be over-emphasized. They set the pace for us and help to keep us focused. If you don’t know where you are going, everything you do will take you nowhere. Culture will assist employees in understanding the dynamics of your organization, working well with colleagues, adapting to working practices, sharing ideas, and communicating more effectively. The result shows in the way we are perceived externally. It influences an organization’s brand perception
For More Tips on how to grow your small business: Visit https://cppl.com.ng/blog/
2 notes
·
View notes