ifixseo

[ifixseo]

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[ifixseo]

Importance of Anchor Text on Back-links

The importance of the anchor text about the linking strategy cannot be emphasized. Backlinks are a big part of search engine algorithm. When you start a linking campaign, it is important for external sites to link using keywords that are relevant to the anchor text.

In almost all cases, link candidates will use the company name as an anchor text. This does not provide any definition of a specific company products or services. Sure, it may be good for branding purposes, but it is usually not necessary. In many cases, companies are already at the highest level (if not the first) in search that includes their type.

Here is an example of using a company named “iFixSEO Digital Marketing Agency”:

Most people will connect easily using the words “iFixSEO”. This is OK, but it does not mean the company's products or services, nor does it provide any context. By adding the word “iFixSEO” or the word “ Digital Marketing Agency ” (i.e. “ Digital Marketing Agency ” or “ Digital Marketing provider”), you may be able to drive additional traffic that may not otherwise reach the business site.

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