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gotcrm · 4 years

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Processing deals in GOT CRM

Analyse Your Leads/Deals and Choose Which Can Be Closed at the Earliest

To close particular amount of deals in a month, you need to check your contact base and list of open deals.

This planning has to be done at least a month in advance. Why?

Because deals don’t get closed right when you want them to get closed. For this, check your open deals and try to get in touch with each and every deal at regular intervals.

How long to wait before contact is really a matter of how your sales funnel is set up and how long the buying cycle tends to be. If you haven’t figured these things out, take a look at calculating your sales velocity.

GOT CRM will help you with managing this pipeline as it will help you visualize which leads can be closed at the earliest.

Keep detailed notes about the objections and requirements your open leads have — Check if you can really fulfill their needs.

Try to solve them as only then there will be a possibility to close the deal. Check if you were able to solve their queries and check their pending issues your deal still has.

Make sure you’re dealing with the decision maker and not someone who is wasting your time.

Understand Their Pain Point

People can only be convinced that they need a solution when they understand that they have a problem.

If they started looking for your products, that’s easier to do. Understand why they started looking for a solution and why they reached out to you. If you reached out to them, you’ll have to gauge if it’s the right time and if they’re possibly looking for a solution.

Once you understand their core problem, selling can really begin.

Don’t Just Sell, Build Rapport, Use a Personal Touch

Knowing how to close a sales deal is a lot like know how to make friends. There are tons of solutions to solve one problem but people will buy your solution when you have built a rapport with them.

At the end, relationship matters.

Your solution might not be as full-featured as others, but they will still give a thought to go with you IF you have a relationship with your prospect.

How well do you follow-up with your contacts and deals on casual basis also makes a difference. Not just before, but even after the sale. Not just to sell but to build the rapport. It is important as it gives a sense to your clients that they are not being remembered only at the time of renewals or while the deal is closing.

Ask Yourself Few Questions Before You Sell.

Have you wished your Deal/Prospect a happy birthday?

What kind of conversations have you had? Do you talk the most?

How much do you know your prospect/influencer? Do you know about his/her hobbies, likes and dislikes and how many times have you spoken with them about these?

More importantly: Do you know about their specific role? Either by listening to them or industry research, you should know what they do.

Have your list of contacts in such a manner that will help you get clear picture of dates when you can touch base with them or contacts that have not been contacted recently etc.

These are just a few questions or steps that might sound unnecessary to close deals, but, trust me, they will in one way or the other help you to make that rapport with customers/prospects, which is necessary to close deals.

If you empathetically solve client’s issues and keep in touch with them, your prospects will readily make a purchase without any questions and will not look for any other solutions.

Create Urgency

Sometimes you think that your prospect will sign up with you or go for your solutions right when you reach out to them. But in reality they never purchase anything.

Here, it will be your role to create that urgency even if there was no urgency on your client’s end.

If you create a need for “right now”, half the work is done. You can make them realise that if they do not sign up with you, they will be wasting time in going by their current process. You can ensure them how fast your solutions can fetch them results.

Let’s take an example from mutual funds, real estate and/or insurance companies.

In India, the financial year starts from April to March. As soon as December ends, these insurance and mutual fund companies start advertising and reaching out to the target audience. They’re also successful in generating sales because from the beginning of January, people get focused towards saving income tax and this is the best time for these companies to create that urgency.

Know and Get in Touch with Decision Makers but Don’t Forget Influencers

Decision makers are important but it is not always necessary that a decision maker will be the end user of your product/service.

Try to check the influencer/champion, ask him/her to use your solution, and solve his/her problem. He/She will be the one who will influence the decision maker and convince them to buy your solution if you address his/her problem.

Let’s assume you are a lead generation, digital marketing, or CRM company and cater to problems faced by the sales/marketing team of any organization. It is not necessary that CEO or MD is a part of the sales or marketing team.

In such case, CEO or MD might not be much aware of the problems their sales manager or team leader is facing but if you are in touch with the manager and solve their problem, he/she will be the first one to recommend your solution to the CEO or MD.

Try to Cross Sell

Cross selling is the best option if you are unable to find leads that will close quickly.

If you have multiple products/services that can be sold to your existing customer, feel free to try cross selling. This will save your efforts on convincing a new prospect to go for your solutions.

Plus, trust and rapport building should already exist. If you’ve done it right, your customers will trust you if you sell them something new.

Let’s say you have developed HR software. Three products that cover payroll, leave and attendance respectively. And your target audience in this case can be HR or accounting team.

For payroll calculation, leave and attendance calculation is equally important. You might have sold payroll software to a client already but there is a possibility that he can also buy your leave and attendance management software, too.

In such case you can definitely cross sell your leave and attendance management software which can make a complete solution for your clients HR payroll management process. Cross selling might not always be apt but yes it can be worth a try.

#got crm #best crm software #bestcrm #real estate crm #crm services

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gotcrm · 4 years

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Increasing sales in GOT CRM

Your existing customers should be the first priority when attempting to boost sales. They’ve already shown a willingness to give you money in exchange for products or services, which shows that they trust you. If you did an excellent job when serving them, then they should be primed to do more business with you.

Pay Attention to Existing Customer Behavior

When possible, study how your customers use and interact with your products and services. Perhaps they rely heavily on one particular feature or struggle with one aspect of your product. If so, this could be a great place to offer an upgrade.

Another approach for this is to deliver more personalized service or training. You shouldn’t really see this as an upsell. Instead, think of it as extending or enriching your relationship with them. You don’t want to be forceful here. Just be sure that they know what you offer because they could be unaware.

Ask for Feedback

Especially on what your offerings lack. Is there a specific problem that you could help them with?

For example, a printing company might do an excellent job printing promotional brochures that clients mail out to generate business. A client who wants to automate the process even more could be interested in having the envelopes printed and addressed. They may even like to have the printing company handle the mailing itself.

If you can provide a broader range of services for your current clients, you become even more essential to their business. That means more sales and a stronger relationship.

Run Regular Promotions – GOT CRM Campaigns

Sales and marketing promotions are a great way to reward your current customers and increase sales. Whether you hold them once a month, once a quarter, or whatever makes sense for you, you want it to be regular.

Once you establish a rhythm with them, clients will start to look forward to them. The more they anticipate interacting with you in the future, the better. Plus, they can let others know about your promotions in advance. These referrals should lead to a larger customer base.

#crm #got crm #best crm software #bestcrm

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gotcrm · 4 years

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Why GOT CRM is the best in the business?

Email Integration

It is easily integrable to your email application (Outlook, Gmail etc.,) so that you can access your business leads from your existing application itself will not miss any regular follow up for the day and track your business leads.

AI Notification

Artificial Intelligence notification will alert your sales team to priority the job and stay focused on the business.

Campaigns Management

Helps to achieve your sales strategy goals planned for each quarter or month volume of business by campaign management feature integrated with Mail chimp and any third party tools and gives high visibility on which customer should focus to achieve the sales goal.

Team Collaboration

Sales Manager/Marketing Manager can assign or plan how to collaborate within team from sourcing the lead, lead follow ups, Quotation preparation, Quotation follow ups till the Deal close he/she can collaborate the team sync up on regular basis and make the sales effectively.

Priority Follow ups

This is a challenge job for a sales team for following up on the customers shown interest on their product to buy. Customer will be postponing buying the product for the future till the time sales team has to keep in touch with various channel like email, SMS, WhatsApp, phone call. From this which channel will be the right choice will be prioritizing by GOT CRM.

Quotation Preparation

This is an important phase of sales pitch where this must be prepared based on the support of technical team and get updated on the latest market competitive price and where the quote should not be under estimated or over estimated. It should be balanced estimation should gain profit for the business ratio 30% – 40% also should meet competitive price to close the deal with minimal negotiation in the range of 5% to 10% not impacting the business profit much. GOT CRM well designed to address this procedure by alerting the sales and technical team while pricing the quotation for a proposal which maintains the same wave length between the sales team and technical team in order to prepare a successful quotation.

Deal Conversion

This is the final part of the sales process for any business where customer is has agreed to sign contract on your business proposal after a long business follow up to close the deal. To make this process happen fast and short GOT CRM helps your sales and marketing team to have healthy follow ups on right date and time based on the GOT CRM’s AI Genie understands the customer behavior.

#got crm #crm #real estate crm #best crm software #bestcrm

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gotcrm · 4 years

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GOT CRM & salesforce

1) Reduces the manual data entry:

GOT CRM provides you multiple options through which you can capture and enter leads into the system. This helps you to reduce manual data entry, thereby saving your employees precious time. It also helps minimize the risk of duplication, thus ensuring that your data is error-free and accurate. As a robust tool, it also helps reduce repetitive tasks that can be frustrating for employees, leading to sloppy work that can be messy. It provides you with features like task automation, one-click imports and updates and automatic call logging, reminders and notifications. Plus, it also offers you the option of scheduling and sending personalized bulk email messages to all your customers.

2) Enhances salesforce activities:

When a company or an organization run like a well-oiled machine it helps boost the efficient level among team members leading to a greater output and a higher productivity. Coordination between the sales team is extremely important for optimal collaboration, which will ultimately lead to more sales and conversion in a less span of time. As such, by making use of the GOT CRM you will be able to better coordinate with your team members. From effectively managing internal team communication to keeping a track of what your team is up to, a GOT CRM system offers a complete overview of what task each team member is carrying out and how effective they are in closing a deal. It can also prove to be extremely useful when your team is facing a bottleneck, as you can then step in and easily evaluate the situation and direct your team to carry out the sales activities in a specific way that can help meet your business goals.

3) Data management:

A primary benefit of GOT CRM, this tool helps to organize leads, customer information, accounts details, and sales opportunities in one centralized database, thereby making it easier for you to manage your data. It also helps to improve work productivity, by allowing access to information to various departments across your company. By having all your data stored in one single unit, you are also able to quickly access valuable information, which enables you to take faster decisions, leading to speedy implementation. Furthermore, since the collecting customer data is important for research as well as analysis and for marketing purposes, using GOT CRM system can help enhance customer relation and marketing campaigns, ensuring that you are always one step ahead of your competitors.

4) Business Insights:

One of the best benefits of GOT CRM, it provides valuable insight into business performance by monitoring and analysing data. It provides you with vital information to deal with any bottlenecks before it becomes an issue. In addition, it also helps to discover new areas of revenue, thereby assisting you in building a strategic business plan for the future.

5) Accurate time and schedule forecasting:

Forecasting is a means through which you can measure your company’s growth and success. With the help of accurate and timely forecasting, you are able to better deal with customers future needs. It also helps you to effectively strategize future marketing campaigns, and this, in turn, will ensure the ratio of closure on deals in higher leading to more profitability in the long run. GOT CRM offers powerful sales forecasting tool that provides real-time updates on the company’s key performance indicators. This includes details like current targets, products sale cycle, pipelined to close sales, etc. which are vital statistics that’ll assist you in developing a better sales and marketing plan for your business.

6) Quick data review:

Customer data enables you to not only provide better-personalized services but it also helps you create high-value marketing campaigns that drive targeted traffic to your business. Easy access to real-time data can help increase the conversion rate exponentially. As such, since GOT CRM consist of a centralized database that you can access anytime, it helps you to quickly review important data, thereby helping you to keep track of everything with less effort and it enables you to make well-informed decisions that help boost business growth.

7) Generate more sales leads:

Generating and managing new sales leads are important for all companies. It is one of the key factors for running a successful business, as it is only by garnering targeted leads would you be able to boost your company’s profitability index. However, at times by overlooking important information, your employees may miss out on sales opportunities. Thus, with the help of a GOT CRM system, this risk is reduced as it helps to consolidate all ongoing opportunities into a single view, thereby enhancing productivity and ensuring that your employees are up-to-date on each and every qualified lead.

8) Enhance decision making process:

A solid decision-making process doesn’t involve making snap choices that fail to yield results. It involves a lot of researching about various solutions, monitoring and tracking opportunities, analyzing the advantages and disadvantages of a particular strategy to final establishing an action plan that is profitable. For a manager or a business owner to take an important decision they need to have real-time data on all these factors and as such, this can be easily obtained through GOT CRM system. GOT CRM software provides you with accurate and detailed data through its constant updates, thus helping you to not only speed up your decision-making process but also alerting you to any potential business opportunities or bottlenecks.

9) Enhances customer engagement:

To improve customer engagement you need to ensure that your customers have a positive experience every time they interact with your company (employees), and this can be achieved through GOT. Since GOT CRM provides detailed information on each customer, your employees are able to effectively engage with them, thereby providing quick and hassle-free service which results in customer satisfaction, leading to enhance engagement, loyalty and repeat purchase.

10) Boasts e-mail campaigning:

Email marketing is a cost-effective way by which you can successfully market your product or service. Also, unlike other marketing tactics, this method is more targeted which ensures a better return on investment. Through email marketing, you are also able to increase brand awareness. Plus, it is easier to implement, monitor and measure. When you use GOT CRM system, you have access to important Customer metrics such as purchase history, demographics, contact information etc, which can be used to create personalised emails that will provide better results. This, in turn, will increase your engagement with customers and improve your email marketing campaign thereby generating a higher return on your marketing spends.

11) Create target lists:

As mentioned before, GOT CRM helps to segment accounts into target groups, which makes it easier to create a powerful list of leads based on various criteria. This information or lists can then come in handy when running specific campaigns based on a particular demographic or geographical area, leading to effective target marketing and more profits. By helping you identify your target market, GOT CRM system can also help you prioritize your resources in segments that are most lucrative. Plus, it will help you devise strategies that enable you to handle your audience’s future needs and wants effectively.

12) Easy tracking of sales and orders:

As your company grows, keeping a track of the ever-increasing number of orders and sales can be challenging. However, with GOT CRM you’ll be able to easily keep track of everything. It will also help you to reduce the risk of human errors thereby ensuring that your business runs smoothly and more efficiently. From inventory tracking to sales orders, purchase orders, invoices, reminders and much more, GOT CRM software can help you to effectively organize and track these tasks. In addition, since GOT CRM helps you to streamline the entire operation you are able to process and ship orders at a faster rate leading to a greater customer satisfaction.

13) Increases customer retention:

KYC or knowing your customers is what GOT CRM is all about. It provides you with details on each customer’s profile, their purchase history, how they have been marketed to, their response to your marketing campaigns etc. This data can then help you to come up with solutions that meet your customer needs. And once you have an idea of what your target market is looking for, you are able to personalize your interaction with them, thereby increasing customer retention and generating more revenue for your business.

14) Analysing sales trends:

It is only when you can identify what customer requirements are in the current marketplace, would you be able to meet its demand. And this where GOT CRM can be of immense help. This technology helps you to compare current sales trends with historical sales results, thereby providing you key insight as to what product or service is in demand and what has become redundant. This data can then help you make competitive changes in your marketing strategy, thus ensuring customer satisfaction as well as more sales.

15) Improves Brand credibility:

Consistency is the key through which you can improve your brand’s credibility. Thus, when you invest in GOT CRM, it aids in providing your customers with a consistent and hassle-free service, thereby assisting you in maintaining a good reputation for your business, which increases customer base as well as sales.

Conclusion:

Apart from being a powerful tool, the benefits of GOT CRM are endless. It helps you to organize & centralized your database, thus offering valuable aid to all your employees. It assists you in strengthening your relationship with your customers and at the same time provide you with valuable business insights, which could help to accelerate your business growth.

#got crm #salesforce #bestcrm #best crm software

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gotcrm · 4 years

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How GOT CRM helps your business?

1) Reduces the manual data entry:

2) Enhances salesforce activities:

3) Data management:

4) Business Insights:

5) Accurate time and schedule forecasting:

6) Quick data review:

7) Generate more sales leads:

8) Enhance decision making process:

9) Enhances customer engagement:

10) Boasts e-mail campaigning:

11) Create target lists:

12) Easy tracking of sales and orders:

13) Increases customer retention:

14) Analysing sales trends:

15) Improves Brand credibility:

Conclusion:

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gotcrm · 4 years

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How can GOT CRM help you?

Running a business that interacts with customers beyond the initial sale, then you need a database & powered tool for managing contacts. It’s not just for your customers, but also for your vendors, your employees, your investors, potential leads, even random people you meet during flight layovers. There are lots of affordable solutions available to make managing this aspect of your business a lot easier. But GOT CRM – Customer relationship management is a one stop solution for all business processes and business sales management since it provides the following.

Customer Tracking:

This is a key to know the customer’s behavioural pattern. can gather loads of data because the software integrates directly with your POS. This data can be used to customize experiences for each of your customers, or used on a global scale to track how well certain products are doing. Having access to your customers’ spending patterns, habits, and preferences allows you to make more knowledgeable decisions about promotions, pricing, and advertising, as well as improving the customer experience. For those who need instant access to client correspondence, be it email, phone calls, or in person conversations, GOT CRM software is vital. GOT CRM software systems offer correspondence tracking from the first transaction to the last. The GOT CRM software solution does just that, storing call logs, emails, documents and other forms of correspondence for each customer.

Business Management:

Inventory Management

Depending on the program you use and the type of business you operate, GOT CRM software is also capable of managing inventory and tracking item quantity levels, the pace at which they sell, and even which items aren’t selling. GOT CRM offers inventory management tools that track sales, and manage product lists, price books, vendors, and more.

Contact Management

Using GOT CRM software, or GOT CRM tools available through a loyalty program or POS, saves countless man hours, not to mention your sanity. GOT CRM software at its best takes all the moving parts involving customer contact and links them together to create a system that’s seamless, intuitive, and easy to navigate. The best use for GOT CRM software is its main use: managing everything from email correspondence to sales activity and consolidating it into one centralized hub.

Integrations:

GOT CRM software being one of the best customer relationship management software it has cutting edge integrations like mailchimp, slack, outlook, gmail, twilio, Zoom meeting and many more tools that we use every day. So every deals, calls, social media reaches, email marketing etc could be tracked in one place.

Targeted Marketing

Digital marketing tools can be used for more than long term relationship building. Campaign and promotional applications can be used to solve the short term needs of your business. When your business needs a boost, digital marketing tools give you instant access to your customers to encourage foot traffic for your business. If you’re looking for additional ways to access your customers we provide social media campaign tools, SMS text messaging campaigns, social media blasts, and notifications.

Data Analysis & Algorithms:

GOT customer relationship management (CRM) is well equipped with features like web based contact management software, artificial intelligence powered analytics, business accounting software/ business statistics software, email campaign software, social media integrations, marketing management software, workflow management software etc.

Task management:

Use your GOT CRM to manage everything from personal tasks to business deals, meetings, and more. Sync the software with your calendar, create and assign new tasks, and link projects and tasks with specific contacts.

Sales Tracking:

GOT CRM software gives you the ability to track the stage each sale is in across your team. You can prioritize sales by opportunity and manage all aspects of your workflow as well. GOT CRM offers real-time pipeline management to give you the most up-to-date information, as well as management tools to help you assign tasks to your sales team.

Wide range of applications:

GOT customer relationship management(CRM) is a cloud based automation salesforce that enables the small, micro and medium scale enterprises, start-ups etc to automate workflows and enhances support in the generation of leads, Prospects, Account Management mechanism, business to business sales , Sales tracking, document library, business integration, b2b marketing/e-commerce, billing, invoicing, Scheduling, Quotations and many more. This award-winning presentation provides end to end solutions for call centre management, business process management/business process outsourcing (BPO), b2b e commerce, home business solutions, beauty marketing, blue flame marketing, 24 7 internet marketing, medical sales/healthcare, finance, banking and so on. Conclusion:

#crm #got crm #bestcrm #best crm software

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gotcrm · 4 years

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15 Ways GOT CRM can accelerate the business growth of Start ups:

1) Reduces the manual data entry:

2) Enhances salesforce activities:

3) Data management:

4) Business Insights:

5) Accurate time and schedule forecasting:

6) Quick data review:

7) Generate more sales leads:

8) Enhance decision making process:

9) Enhances customer engagement:

10) Boasts e-mail campaigning:

11) Create target lists:

12) Easy tracking of sales and orders:

13) Increases customer retention:

14) Analysing sales trends:

15) Improves Brand credibility:

Conclusion:

#crm #best crm software #crm suite #real estate crm #crm services

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gotcrm · 4 years

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Potential applications of GOT CRM

Potential applications of GOT CRM:

GOT customer relationship management(CRM) is a cloud based automation salesforce that enables the small, micro and medium scale enterprises, start-ups etc to automate workflows and enhances support in the generation of leads, Prospects, account management mechanism, business to business sales , Sales tracking, document library, business integration, b2b marketing/e-commerce, billing, invoicing, Scheduling, Quotations and many more. is well equipped with features like web-based contact management software, artificial intelligence powered analytics, business accounting software/ business statistics software, email campaign software, social media integrations, marketing management software, workflow management software etc. So, this multidimensional CRM could be used in many following applications.

Hotel industry:

The use of CRM strategy means different things for organizations in the hotel sector. In positioning on the market, hotels need to compete and develop their brand in order to attract and retain guests, and this requires flexibility of software capacities with the goal to respond to the requests in competitive market and changing conditions in industry. GOT CRM for hotels puts the customer in the center of business processes, the customer who is a part of living processes through which the company gains big competitive advantage. GOT CRM allows efficient and measurable attracting of new guests and promotes loyalty and satisfaction. Besides the fact that GOT CRM increases satisfaction and guest retention, the most common benefits of GOT CRM implementation in the hotel industry are

· marketing and process integration in hotel business,

· planning and organizing of target campaigns,

· attracting new and retaining current loyal guests,

· transparent reporting,

· improving efficiency based on sales and relations marketing,

· reducing costs of marketing and sales,

· improving business processes and productivity,

· recording of all contacts with guests in any segment,

· ability to define the type and segment contacts,

· historical records of interactions with each guest,

· open access and consistent exchange of information within the organization,

· competition analysis and entering new markets.

The use of GOT CRM software for hotels must be a valuable asset that enables adjustment of special programs, promotions and services for guests. By staying in touch with its guests, the hotel can gain better understanding of their preferences. The acquisition of information also has a great value in determining the accommodation for specific tourist groups or individual guests. GOT CRM tool allow targeting of specific guests or tourist groups. Differentiation between individuals allows customizable approach to marketing efforts, and data and those efforts can overlap in a goal of correlated approach.GOT CRM program for hotels is mostly used to collect information about guests and then that information is being used for advertising towards a specific type of guests based on the transactions and loyalty. The use of interactive reporting tools provides an insight into the hotel's operation. Matching marketing materials and guest information with specific tools can make a big difference on impact that advertising material has on the guest.

Call centre/BPO/KPO/ITES:

Centralized customer information: Before starting a call, call center agents will have at their disposal all the essential customer data. Representatives will know who the customers are and what they want, based on the previous call history. This will not only make the call shorter and more productive but also allows the agent to serve the client more independently.

Strategic planning: GOT CRM will offer real-time data management software that can be analysed to optimize your organization. By monitoring data sets related to call volume, call volume, percent of sales and call revenue, etc. Managers can expand strategies to retain clients and boost sales.

Auto Expand Case: First, serve customers in line with the top priority. There are always cases that need immediate attention. Therefore, the software is needed that can automatically route the call to the proper customer representative. GOT CRM software allows you to rapidly and seamlessly move calls from one operator to another.

Employee Assessment: A call center basically cannot afford to have employees who are lazy or do not serve clients sincerely. Using GOT CRM software, managers can track employees who work well and can manage training sessions for those who do not work.

Integration with other software: The integration of GOT CRM with third-party software is simple and clear-cut. This leads to better productivity and increased efficiency. Thanks to superior coordination between sales, marketing, and customer service departments, the redundant task of opening multiple systems and finding customer data has been eliminated

Banking Sector:

Due to the highly competitive market in the banking sector, it is very difficult for banks to differentiate themselves from the competition because the services that they offer are very similar, which leaves the customer interaction as a way to distinguish the bank from the competition and the same goes for insurance companies. Customers usually choose a bank based on its location or how close it is to the customer's home or work place. Competitive pressure and dynamic market have contributed to the development of GOT CRM in the financial sector. GOT CRM solutions for Banking provide multi-channel communication with customers in a consistent and efficient manner. This distinguishes the bank from its competitors and provides the most efficient data collection, unified view of each client, enhanced decision making, product design and sales. Together this allows banks to know their clients and to make the most efficient use of customer interactions across multiple channels. GOT CRM solution also allows the increase of revenue through customized sales and customer service interactions, which allows banks to respond to new customers, products and markets faster and easier. GOT CRM will improve customer satisfaction and enable a better organization for banks with high quality services, better analytics, segmentation and targeting. All these results will not be achieved simply by purchasing and implementing GOT CRM solutions. For the GOT CRM to be truly effective, the organization must first decide what kind of customer information they want to collect, and what to do with that information. Bank managers have realized that customers have different economic value for them, and they adapt their offer and communication strategy accordingly Successfully implemented, GOT CRM system brings many benefits to the bank such as quick and easy customer information collection and storage, analysing profitability, assisting in marketing efforts, acquisition of new customers, relationship management, client retention rate increase, cross selling, etc. GOT CRM solution needs to ensure that the marketing campaigns of banks are appropriately personalized and targeted towards the most appropriate segments of potential clients. This optimizes marketing efforts and results in a higher level of acquisition of new clients. The solution provides a comprehensive preview of the clients, enabling access to all points of interaction that a client has with the bank. GOT CRM solution also automates business processes and business activities, and therefore eliminates manual tasks resulting in reduction of error possibilities and process time.

Insurance sector:

The insurance sector is one of those sectors where the financial institution has a special relationship with its customers, and data warehousing and GOT CRM solutions offer significant benefits to the organization that uses them. Some of them are

· Determining the price of the product. This allows the organization to indicate the most important factors that will be taken into account with the policy of defining the insurance price, and questions who is going to be insured and by what price.

· The impact of price change. With the estimation of impact of the proposed price for each customer in determining the level of insurance premiums by the insurance commission and with communication with each customer in particular, customer retention can be improved even after the increase of insurance premiums.

· Reserves. Deciding on the level of reserves required to be held for liquidity and to cover possible losses.

· Reduced number of frauds. Identifying patterns of fraud can reduce fraudulent insurance claims.

· Identification of services. To control costs, improve customer satisfaction and reduce repeating violations in data warehouse, low cost and high quality service can be identified.

· Analysis and geographic clustering of risk. Natural disasters - hurricanes, earthquakes, tornadoes and the like can be analyzed as a risk to be effectively sold through reinsurance, and to prevent catastrophic losses due to an event.

· Analysis of an agent's insurance sales. Based on productivity of product and sales, the organization can monitor the work of its agents.

CRM GOT solution for banking/insurance puts customers at the centre of the organizational focus in order to respond to their needs, to give them satisfaction and thus to maximize the profit of the organization. The use of the existing information available in the GOT CRM organization helps improve client relationships. GOT CRM software for banks aims to improve customer profitability and to place the bank in front of the competition by helping them study customer activity and to meet customer needs with the help of GOT CRM solution for Banking and Insurance.

Healthcare sector:

Corporate image, patient satisfaction and loyalty can help health care organizations to compete in a highly competitive environment. GOT CRM system plays an important role in hospitals. It enables the following

· Optimization of revenue and improvement of patient health, relationships and loyalty;

· Enables greater return on investment ROI, and that seems to be the perfect solution for big problems in health care

· Essentially a cost-effective approach in order to maintain a long term relationships with patients;

· Increasing transparency of costs and resource allocation within the hospital;

· Mapping documents in the treatment of patients is a major area of cost reduction that allows GOT CRM systems to effectively manage hospitals;

· Reduce costs associated with the patients not attending or canceling appointments.

In addition, GOT CRM systems provide great help in the management of hospitals and patients dealing with complaints. Another role could be a contribution in educating patients about their health status and how to cope with their illnesses. Moreover, GOT CRM systems are seen as an effective tool for predicting future needs of patients. GOT CRM healthcare services include strategic planning, communications services, consulting services, customer relationship management for physicians, campaign management, database construction, intuitive segmentation, communication strategies. GOT CRM for the health sector provides sales, marketing and customer service requirements to the largest health care organizations. GOT CRM helps organizations to predict business flows and to increase the efficiency of the existing sales through excellent customer approaches. It facilitates sales in a manner where it allows the sharing of information between the sales teams, increases and maintains the existing sales and ultimately provides excellent support during and after the sale. Additionally, GOT CRM helps healthcare organizations to plan and implement sales campaigns and medical management. GOT CRM software for healthcare increases the efficiency of all centers. It also helps in medical management initiatives, and facilitates the collation of information relating to doctors, hospitals and additional medical services. Besides that, it maintains secure and comprehensive information on physician profiles that can be used by sales and marketing departments.

Higher education:

GOT CRM solutions for higher education institutions make a fast, flexible and affordable solution that delivers a higher level of efficiency with tools that can help the university management to manage the daily activities and make well informed decisions. On the one hand, higher education GOT CRM provides a clear and complete picture of each individual user (student) and all the activities the user performs within the institution. On the other hand, GOT CRM allows students to carry out interactions with the university as a separate entity by providing a clear understanding of its statute within the organization. For students this includes information on enrolment, registration, financial aid, student accounts and accommodation. Students are categorized as primary beneficiaries of education and therefore should be viewed as customers. The emphasis on continuous improvement is critical to the sustainability of high-quality services which an educational institution provides to students. Seen from the perspective of GOT CRM, the concept of student life cycle can be displayed in the stages through which the student passes when considering and using the services of the educational institution, in order to form a student life cycle. The phases through which students pass during their life cycle are as follows

· Prospect – a student who could be a potential candidate for the school;

· Candidate – a potential student who is in the process of gathering information and forming an opinion about the school;

· Applicant – a student who decided to enroll in the institution;

· Accepted student – a student whom the school has decided to accept;

· Enrolled student – the stage where the student becomes a part of the institution;

· Alumni – at this stage, students are satisfied with their academic experience creating long-term loyalty to their school.

GOT CRM centralizes the management of student records such as attendance, curriculum, discipline, and extracurricular activities in order to provide a complete overview of each student. Therefore, review of the student data and review of the teachers' performance can be used to respond to potential issues before they become problems. GOT CRM also automates processes and communication in order to reduce administrative tasks and to simultaneously ensure that student privacy is protected. Advantages of GOT CRM in the educational progress are increased efficiency of campaigns and intermediation, increased average amount of donations, increased customer satisfaction, reduced costs of campaigns and increased alumni participation. GOT CRM allows faster access to information, the existence of quality data, better attraction of potential students, better informed students, greater student retention rates, improved management of resources.

Agriculture:

Today, due to the impact of the crisis, agricultural organizations are faced with the question of how to increase sales. One dimension is the competitive environment in which companies are forced to descend due to competitive prices and add new services to retain their customers. But sometimes that is not enough to keep the customer because customers become more demanding and it is harder to satisfy them. A lot of the attention is focused on GOT CRM strategy as a management process to increase the performance of agricultural organizations. Attention should also be paid to how the GOT CRM programs are implemented and how they are managed, and what impact they have on the performance of agricultural organizations.

There are six activities that should include GOT CRM program for agricultural businesses

· GOT CRM goals – some of the most important goals of the agricultural enterprises that directly affect the performance of these organizations are maintaining long term relationships with customers, customer retention, gaining the reputation of fairness with customers, providing value to customers, increasing customer loyalty, achieving mutual trust with customers, increasing customer satisfaction with products and services;

· Types of available customer information – ability that is of key essence for the success of agricultural organizations is to collect information about prices and customer lifecycle. Most of the operational units of agricultural organizations do not collect nor have access to information about the price of services.

· Use of customer data for management decision-making – the success of GOT CRM in agricultural organizations depends on the extent of how much their operational units use customer information. Assessment of marketing strategies for products and services and customer segmentation based on the value that each customer has for the organization is the key to success in an agricultural organization;

· Market approach – when approaching the market, agricultural organizations need to use strategies such as: superior quality, superior service, product differentiation, innovation, customized offer of products and services, as well as lower prices;

· Tactics that are used in order to develop and maintain the customer relationship – one advantage that agricultural organizations have compared to the other business models is that they can gain complete trust of their targeted group;

· Assessment of the technological infrastructure that is currently used – GOT CRM solutions are designed to provide knowledge that is necessary for the development and implementation of "smart" strategy to maximize customer profit, and thus provide the competitive advantage of organizations. Analysis of GOT CRM technology can help organizations to understand the customer and it is not necessary to react again when a problem occurs, but proactively find hidden opportunities to meet the increasing demands of customers.

Since GOT CRM is often defined as a strategy, it can be concluded that GOT CRM has to contain a series of activities that will offer agricultural organizations the opportunity to obtain or maintain the advantage over their competitors. Agricultural organizations have to create a knowledge base about customers so that their products and services could better meet current needs and wishes of the customers. In addition to the current, agricultural organizations should take into account the potential and un-emphasized needs and desires in order to obtain information about them and thus could be used to adapt its offer in order to provide customer satisfaction.

Conclusions:

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